The DTC Insider

Brian Roisentul
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Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.

  1. What 20+ Years and 5 Ventures Teach About Resilience

    HACE 1 DÍA

    What 20+ Years and 5 Ventures Teach About Resilience

    In this episode of The DTC Insider, Brian Roisentul sits down with Clay Banks, co-founder of Glorilight. Here's a glimpse of what you'll learn: Clay’s entrepreneurial journey through five ventures The founding story of GloryLite and its fast launch Lessons learned from HavenLock and complex manufacturing Key takeaways from Shark Tank and going viral How to turn failures into lessons for the next venture Customer acquisition then vs. now: iOS14, Meta ads, tariffs The importance of community and brand as a competitive moat Counterfeit competitors and the fight to protect IP Balancing CAC with LTV and the importance of retention Resiliency, uncertainty, and advice for entrepreneurs in 2025 This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR. ⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    44 min
  2. The Lessons Behind Scaling, Exiting, and Rebuilding GoSili

    19 SEP

    The Lessons Behind Scaling, Exiting, and Rebuilding GoSili

    In this episode of The DTC Insider, Brian Roisentul sits down with Stacey Feeley, co-founder of GoSili, to talk about the full arc of building a mission-driven brand. Here's a glimpse of what you'll learn: Founding GoSili to create safe, plastic-free products for kids Early days: inventing silicone sleeves and DIY drop tests Breaking into mass distribution after Canada’s plastic ban Customer acquisition before e-commerce and social media Lessons from trade shows and retail partnerships The Target dream and why it didn’t meet expectations Selling the company to Evenflo and the challenges that followed Buying back the company and rebuilding from the ground up Launching recycling initiatives for silicone products Expanding into new markets like hospitality with the DRYNK line This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, ⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.

    40 min
  3. From Backyard Hobby to 18-Year Business

    12 SEP

    From Backyard Hobby to 18-Year Business

    In this episode of The DTC Insider, Brian Roisentul sits down with Adam Vernon, founder of Colorado Ski Chairs, a business that’s been transforming old skis and snowboards into handcrafted furniture for nearly 20 years. Here's a glimpse of what you'll learn: Adam’s journey from ski racer to founder of Colorado Ski Chairs Turning old skis into furniture and the brand’s early days How the product line evolved over 18+ years Balancing custom projects with scalable products Shifting from B2C focus to more B2B and corporate clients Marketing channels: brick-and-mortar, online, and social media The role of video content and behind-the-scenes storytelling Sustainability as a brand story vs. actual sales driver Building a team of multi-talented employees with no rigid titles Looking ahead: the future of Colorado Ski Chairs and industry adaptation This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, ⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠.

    46 min
  4. How Lion Pose Got Into Sephora Before Having a Product

    5 SEP

    How Lion Pose Got Into Sephora Before Having a Product

    In this episode of The DTC Insider podcast, Brian Roisentul sits down with Madhu Punjabi, co-founder and CEO of Lion Pose. Before building a skincare brand that landed in Sephora, Madhu held key roles at Google, Pinterest, and Meta—experiences that shaped how she builds today. Here's a glimpse of what you'll learn: Madhu’s early career at Google, Pinterest, and Meta Lessons from launching products at big tech companies Why she left to become a founder before having an idea Building and selling her first company in infant formula Co-founding Lion Pose and targeting Sephora from day one The “questions framework” she learned at Meta and still uses The realities of being a founder vs. corporate life Defining passion in business and why it matters Challenges of today’s DTC environment: rising costs, tougher acquisition, thinner margins The importance of retention, customer insights, and knowing your numbers Find more episodes on ⁠⁠⁠⁠⁠⁠our website⁠⁠⁠⁠⁠⁠. -- This episode is brought to you by ⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, ⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠.

    56 min
  5. How a Mother-Daughter Duo Built Luxeire from Scratch

    29 AGO

    How a Mother-Daughter Duo Built Luxeire from Scratch

    In this episode of The DTC Insider, Brian Roisentul sits down with Margot Adams, co-founder of Luxeire, a mother-daughter clothing brand blending luxury, comfort, and performance, so you never have to choose between style and function. Here's a glimpse of what you'll learn: The mother-daughter founding story of Luxeire Early struggles turning a passion project into a real business Launching the hero product: the Classic Button-Up Running Meta ads on a shoestring budget and finding product-market fit Why Margot became the face of the brand Customer service and the human touch in a lean business Competing in a crowded apparel space while manufacturing in NYC Balancing new customer acquisition with customer retention Operational challenges and the importance of efficiency What’s next for Luxeire: new fabrics, product categories, and pop-ups Find more episodes on ⁠⁠⁠⁠⁠our website⁠⁠⁠⁠⁠. -- This episode is brought to you by ⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠. ⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, ⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

    57 min
  6. From Corporate Burnout to 8 Figures: The Story Behind Little Trouble

    22 AGO

    From Corporate Burnout to 8 Figures: The Story Behind Little Trouble

    In this episode of The DTC Insider podcast, Brian Roisentul chats with Dinah Chapman, founder of Little Trouble, a fast-growing kidswear brand that’s on track to hit 8 figures. Dinah shares how she built the company from her garage while juggling motherhood and a demanding corporate job, why she resisted shortcuts in customer service, and how she turned customer feedback into a growth engine. Here's a glimpse of what you'll learn: Moving abroad while running a U.S.-based business Starting Little Trouble as a side hustle during corporate burnout Knowing when a side hustle becomes a full-time business Standing out in a crowded kids apparel market Challenges across growth stages: 0–1M, 1–5M, and beyond Operating with a tiny team while scaling big The critical role of customer service and human connection The pitfalls of over-obsessing about attribution vs. focusing on fundamentals Leveraging customer insights and zero-party data for growth What’s next: brand collaborations, wholesale, and product diversification Find more episodes on ⁠⁠⁠⁠our website⁠⁠⁠⁠. -- This episode is brought to you by ⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠. ⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, ⁠⁠⁠⁠visit their website⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠here⁠⁠⁠⁠.

    49 min
  7. From Garage to $400 Million: The Portland Leather Goods Story with Curtis Matsko

    15 AGO

    From Garage to $400 Million: The Portland Leather Goods Story with Curtis Matsko

    In this episode of The DTC Insider podcast, Brian Roisentul sits down with Curtis Matsko, founder and CEO of Portland Leather Goods, to unpack how he grew his brand from a garage startup into a $400M+ e-commerce powerhouse. Here's a glimpse of what you'll learn: The origins of Portland Leather Goods and early growth Authenticity and personal branding on LinkedIn The mix of factors behind business success Staying optimistic and leading with confidence Evolving strategies to stay relevant in changing markets Hiring and building a high-performing, like-minded team Moving manufacturing to Mexico and its challenges Measuring the right business and marketing metrics The importance of retention and efficiency in DTCWhy struggling businesses often blame agencies unfairly Find more episodes on ⁠⁠⁠our website⁠⁠⁠. -- This episode is brought to you by ⁠⁠⁠BSR Digital⁠⁠⁠. ⁠⁠⁠BSR Digital⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, ⁠⁠⁠visit their website⁠⁠⁠ or book a call ⁠⁠⁠here⁠⁠⁠.

    46 min
  8. Behind G FUEL’s Explosive Growth

    8 AGO

    Behind G FUEL’s Explosive Growth

    In this episode of The DTC Insider podcast, Brian Roisentul sits down with Victoria Hana, Director of Ecommerce at G FUEL. We dive into how GFuel has built a powerful brand at the intersection of gaming, community, and commerce. From navigating influencer relationships to structuring their marketing calendar, Victoria shares the strategic and tactical moves that have helped G FUEL scale across DTC, retail, and beyond. If you’re a marketer or brand owner looking to blend culture with commerce, this one's a must-listen. Here’s a glimpse of what you’ll learn: Building a gaming-focused brand with mainstream appeal Navigating influencer partnerships at scale The evolution of GFuel’s marketing strategy Community building through content and culture Diversifying revenue channels beyond DTC Collaborations with big names in gaming and entertainment Managing retail expansion while keeping brand integrity Planning GFuel’s annual and 90-day marketing calendar Adjusting strategies for changing consumer behavior Key lessons from scaling a multi-channel eCommerce brand Find more episodes on ⁠⁠our website⁠⁠. -- This episode is brought to you by ⁠⁠BSR Digital⁠⁠. ⁠⁠BSR Digital⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, ⁠⁠visit their website⁠⁠ or book a call ⁠⁠here⁠⁠.

    45 min
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Welcome to The DTC Insider podcast hosted by entrepreneur, digital marketer, and co-founder of BSR Digital, Brian Roisentul. On this podcast, you will find the best practices for building a successful DTC brand.

Información

  • Creador
    Brian Roisentul
  • Años de actividad
    2021 - 2025
  • Episodios
    120
  • Clasificación
    Explícito
  • Copyright
    © Brian Roisentul
  • Mostrar sitio web
    The DTC Insider