She's Talkin' Money

Shari Rash | Financial Advisor for Women & Founder of GWA Wealth
  • 4.4 (8)
  • Investing
  • Updated Weekly

You make good money. You save. You contribute to retirement. On paper, you are doing well. So why do you still feel unsure whether you are making the right decisions with your money? She’s Talkin’ Money is the personal finance podcast for women who have outgrown basic budgeting advice and want more clarity about what comes next. Hosted by financial planner and money expert Shari Rash, the show helps you understand how to put your money to work through smarter investing, retirement planning, saving, tax strategy, and intentional spending. You will also hear honest conversations about the emotional side of money: fear, guilt, comparison, financial independence, over-saving, and why earning more does not always make you feel more secure. Expect practical solo episodes, expert conversations, and real money questions designed to help you stop second-guessing yourself and start making financial decisions with more confidence. Because doing well on paper should feel good in real life, too. Previously known as Everyone’s Talkin’ Money.

  1. 3 days ago

    Should I max out my 401(k)?

    Should you max out your 401(k)? If you’re making good money, already saving consistently, and have extra cash flow, it can feel like the obvious next step. But maxing out your 401(k) is not automatically the best financial decision — especially if most of your money is tied up in retirement accounts and you want more flexibility before age 65. In this episode of She’s Talkin’ Money, I’m breaking down how I actually think through this question with clients. We’ll talk about when employer matching matters, where Roth accounts fit in, why liquidity deserves more attention, and why a taxable brokerage account may sometimes make more sense than immediately increasing your 401(k) contribution. I’m also challenging one of the most common pieces of retirement advice: that if you’re not maxing out your 401(k), you’re somehow falling behind. Because the goal isn’t to hit an arbitrary contribution limit. The goal is to build a financial life that gives you options. We’ll cover: what I want to know before telling someone to increase their 401(k) the order I typically think about saving and investing why Roth money can be such a powerful part of your plan the difference between an emergency fund and what I call a “freedom fund” why net worth and financial flexibility are not the same thing when the tax deduction from a traditional 401(k) is actually worth prioritizing and when maxing out your 401(k) may make perfect sense If you’re in your 40s, earning well, and starting to wonder whether you really want to work the same way until traditional retirement age, this episode is for you. Don’t make yourself retirement rich and life poor. Be sure to share this episode with a friend! Shari Rash is a financial planner and Investment Adviser Representative of GWA Wealth, a Registered Investment Adviser. This podcast is for educational purposes only and is not personalized investment, tax, or legal advice. Nothing discussed should be considered a recommendation, and listening does not create an advisory relationship. Investing involves risk, including possible loss of principal. Please consult your own financial, tax, or legal professional before making decisions based on your individual circumstances. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Should I max out my 401(k)?

  2. Trailer

    Introducing She’s Talkin’ Money

    Everyone’s Talkin’ Money is now She’s Talkin’ Money. Same feed. Same host. Sharper focus. She’s Talkin’ Money is the money podcast for women doing well on paper — women who make good money, save, invest, and still wonder if they’re making the right decisions with what they have. Hosted by financial planner Shari Rash, the show goes beyond basic budgeting to talk about investing, retirement, taxes, cash, spending, financial independence, and the emotional side of money. If you’ve ever thought, “I’m doing fine… so why don’t I feel more confident?” this show is for you. Welcome to She’s Talkin’ Money. Learn more about your ad choices. Visit megaphone.fm/adchoices

  3. 1 Sept

    Can I Afford to Spend More Without Screwing Up My Future?

    You’re saving. You’re investing. You’re doing the responsible things. So why does spending money still make you nervous? In this episode, Shari answers a question a lot of successful women quietly wrestle with: Can I afford to spend more without putting my future at risk? Using her 50/30/20 approach to needs, wants, and wishes, Shari explains how to figure out whether you actually have room to spend more, why saving aggressively can sometimes become its own form of financial fear, and how to separate real financial risks from the endless feeling that “something could happen.” You’ll learn how to put an actual number on “enough,” why your emergency fund shouldn’t also be your vacation, renovation, and everything-else fund, and what to do when the numbers say you can spend—but your brain still says you shouldn’t. Because sometimes the answer isn’t that you need to save more. Sometimes you need permission to use the money you’ve already worked so hard to build. If you’re ready for personalized, judgment-free financial guidance, learn more about working with Shari. Shari Rash is the founder of GWA Wealth, a virtual advisory firm helping women make confident, values-aligned decisions with their money. Visit GWA Wealth to explore your next step. Talkin’ Points → where your money gets smarter. Real talk, practical tips, zero guilt straight to your inbox. Sign up here.  Be sure to like and follow the show on your favorite podcast app! Keep the conversation going on Instagram @everyonestalkinmoney Shari Rash is a financial planner and Investment Adviser Representative of GWA Wealth, a Registered Investment Adviser. The information provided in this podcast is for educational and informational purposes only and should not be construed as personalized investment, tax, or legal advice. Listening to this podcast does not create an advisory relationship with Shari Rash or GWA Wealth. All investments involve risk, including the potential loss of principal. Any references to specific investments, strategies, or securities are for illustrative purposes only and are not recommendations. You should consult your own financial advisor, tax professional, or attorney regarding your individual situation before making any financial decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Can I Afford to Spend More Without Screwing Up My Future?

  4. 25 Aug

    Sinking Funds, Money Shame and Single-Woman Safety Nets - Listener Q&A Part 2!

    In this listener Q&A episode, Shari Rash answers three real-life money questions from women trying to make smarter financial decisions without overthinking, guilt, or one-size-fits-all advice. First, how do you plan for holidays, birthdays, travel, school events, weddings, and family obligations without feeling like you are budgeting every bit of joy out of your life? Then, what if you grew up in a family where money was never discussed — and now you feel embarrassed asking basic financial questions as an adult? And finally, if you are single, own your home, and rely on one income, is a three-to-six-month emergency fund really enough? Or does it make sense to keep a larger cash cushion? Shari breaks down how to use sinking funds for predictable-but-irregular expenses, why not knowing something about money is not a personal failure, and how single women can think about emergency funds, homeownership, liquidity, and investing with more nuance. Because real financial planning is not about following generic rules perfectly. It is about knowing how those rules apply to your actual life. If you’re ready for personalized, judgment-free financial guidance, learn more about working with Shari. Shari Rash is the founder of GWA Wealth, a virtual advisory firm helping women make confident, values-aligned decisions with their money. Visit GWA Wealth to explore your next step. Talkin’ Points → where your money gets smarter. Real talk, practical tips, zero guilt straight to your inbox. Sign up here.  Be sure to like and follow the show on your favorite podcast app! Keep the conversation going on Instagram @everyonestalkinmoney Shari Rash is a financial planner and Investment Adviser Representative of GWA Wealth, a Registered Investment Adviser. The information provided in this podcast is for educational and informational purposes only and should not be construed as personalized investment, tax, or legal advice. Listening to this podcast does not create an advisory relationship with Shari Rash or GWA Wealth. All investments involve risk, including the potential loss of principal. Any references to specific investments, strategies, or securities are for illustrative purposes only and are not recommendations. You should consult your own financial advisor, tax professional, or attorney regarding your individual situation before making any financial decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Sinking Funds, Money Shame and Single-Woman Safety Nets - Listener Q&A Part 2!

  5. 18 Aug

    Make It Make Cents: Listener Q&A on What to Do With a Raise, Extra Cash, and Spending Guilt

    In this listener Q&A episode, Shari Rash answers real money questions from women who are doing a lot right but still want more clarity around what to do next. Should a raise be saved, invested, or enjoyed? How much cash is too much cash once your emergency fund is covered? What if you are saving every month but still feel guilty spending on travel? And if you are single and managing everything on your own, should you keep a larger cash cushion than someone in a two-income household? Shari breaks down how to think through these decisions without shame, overthinking, or relying on one-size-fits-all rules. Because money should not just sit there, disappear, or make you feel guilty for using it. Money should be a tool that helps you live life on your terms. If you’re ready for personalized, judgment-free financial guidance, learn more about working with Shari. Shari Rash is the founder of GWA Wealth, a virtual advisory firm helping women make confident, values-aligned decisions with their money. Visit GWA Wealth to explore your next step. Talkin’ Points → where your money gets smarter. Real talk, practical tips, zero guilt straight to your inbox. Sign up here.  Be sure to like and follow the show on your favorite podcast app! Keep the conversation going on Instagram @everyonestalkinmoney Shari Rash is a financial planner and Investment Adviser Representative of GWA Wealth, a Registered Investment Adviser. The information provided in this podcast is for educational and informational purposes only and should not be construed as personalized investment, tax, or legal advice. Listening to this podcast does not create an advisory relationship with Shari Rash or GWA Wealth. All investments involve risk, including the potential loss of principal. Any references to specific investments, strategies, or securities are for illustrative purposes only and are not recommendations. You should consult your own financial advisor, tax professional, or attorney regarding your individual situation before making any financial decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Make It Make Cents: Listener Q&A on What to Do With a Raise, Extra Cash, and Spending Guilt

  6. 11 Aug

    The Money Scripts Women Inherit — And How to Rewrite Them

    A lot of the way we handle money did not start with us. It started with what we saw, heard, absorbed, and were taught to believe about saving, spending, investing, asking for help, wanting more, and talking about money. In this episode, Shari breaks down the money scripts many women inherit — and how those old beliefs can quietly shape financial decisions for years. You’ll hear how messages like “good women don’t talk about money,” “security means keeping cash,” “spending on myself is selfish,” “I should be able to figure this out alone,” and “wanting more makes me greedy” can affect the way you manage money today. This episode is not about blaming your past. It is about noticing which beliefs are still serving you — and which ones need to be rewritten. Because money should not be managed by scripts you never chose. Money should be a tool that helps you live life on your terms. If you’re ready for personalized, judgment-free financial guidance, learn more about working with Shari. Shari Rash is the founder of GWA Wealth, a virtual advisory firm helping women make confident, values-aligned decisions with their money. Visit GWA Wealth to explore your next step. Talkin’ Points → where your money gets smarter. Real talk, practical tips, zero guilt straight to your inbox. Sign up here.  Be sure to like and follow the show on your favorite podcast app! Keep the conversation going on Instagram @everyonestalkinmoney Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Money Scripts Women Inherit — And How to Rewrite Them

  7. 4 Aug

    The Money Advice That Doesn’t Work for Women Who Are Doing Well on Paper

    Most money advice is not necessarily wrong. It is just incomplete. “Spend less than you make.” “Save more.” “Avoid debt.” “Max everything out.” “Invest aggressively.” “You should know this by now.” Those rules may sound responsible, but they do not always answer the real questions women are asking when they are already doing well on paper. In this episode, Shari Rash, founder of GWA Wealth, breaks down why generic money advice often falls short for women with income, savings, investments, taxes, goals, family responsibilities, and real-life complexity. You’ll learn: why making good money and having a plan for your money are not the same thing how common financial rules can keep you stuck and what to ask instead when basic advice no longer fits your life. Because women do not need watered-down money advice. They need advice that actually accounts for the lives they are living. Money should not be managed by generic rules that were never built for your life. Money should be a tool that helps you live life on your terms. Shari Rash is a financial planner and Investment Adviser Representative of GWA Wealth, a Registered Investment Adviser. The information provided in this podcast is for educational and informational purposes only and should not be construed as personalized investment, tax, or legal advice. Listening to this podcast does not create an advisory relationship with Shari Rash or GWA Wealth. All investments involve risk, including the potential loss of principal. Any references to specific investments, strategies, or securities are for illustrative purposes only and are not recommendations. You should consult your own financial advisor, tax professional, or attorney regarding your individual situation before making any financial decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices

    The Money Advice That Doesn’t Work for Women Who Are Doing Well on Paper

  8. 28 July

    Know Exactly What to Do With Your Next Extra Dollar

    “I’ll save what’s left over” sounds responsible — but it usually does not work. Because most of the time, nothing is left over. Money without a plan gets absorbed into convenience, lifestyle creep, random spending, extra cash sitting in checking, or vague “I work hard, it’s fine” decisions. In this episode, Shari Rash, founder of GWA Wealth, breaks down how to decide what to do with your next extra dollar before it disappears. This is not about being rigid or budgeting every penny. It is about giving your money direction. Shari walks through a simple framework to help you decide whether extra money should protect your stability, fund something coming up, capture an opportunity, grow for the future, or support the life you actually want. You’ll learn how to think through cash reserves, investing, taxes, short-term goals, long-term wealth, lifestyle spending, and flexibility — so your next dollar has a clear job. Because every dollar does not need the same job. But every dollar does need a job. Money should not just come in and disappear. Money should be a tool that helps you live life on your terms. Talkin’ Points → where your money gets smarter. Real talk, practical tips, zero guilt straight to your inbox. Sign up here.  Be sure to like and follow the show on your favorite podcast app! Keep the conversation going on Instagram @everyonestalkinmoney Shari Rash is a financial planner and Investment Adviser Representative of GWA Wealth, a Registered Investment Adviser. The information provided in this podcast is for educational and informational purposes only and should not be construed as personalized investment, tax, or legal advice. Listening to this podcast does not create an advisory relationship with Shari Rash or GWA Wealth. All investments involve risk, including the potential loss of principal. Any references to specific investments, strategies, or securities are for illustrative purposes only and are not recommendations. You should consult your own financial advisor, tax professional, or attorney regarding your individual situation before making any financial decisions. Learn more about your ad choices. Visit megaphone.fm/adchoices

    Know Exactly What to Do With Your Next Extra Dollar
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Trailer

Hosts & Guests

Ratings & Reviews

4.4
out of 5
8 Ratings

About

You make good money. You save. You contribute to retirement. On paper, you are doing well. So why do you still feel unsure whether you are making the right decisions with your money? She’s Talkin’ Money is the personal finance podcast for women who have outgrown basic budgeting advice and want more clarity about what comes next. Hosted by financial planner and money expert Shari Rash, the show helps you understand how to put your money to work through smarter investing, retirement planning, saving, tax strategy, and intentional spending. You will also hear honest conversations about the emotional side of money: fear, guilt, comparison, financial independence, over-saving, and why earning more does not always make you feel more secure. Expect practical solo episodes, expert conversations, and real money questions designed to help you stop second-guessing yourself and start making financial decisions with more confidence. Because doing well on paper should feel good in real life, too. Previously known as Everyone’s Talkin’ Money.

Information

  • Creator
    Shari Rash | Financial Advisor for Women & Founder of GWA Wealth
  • Years Active
    2015 - 2026
  • Episodes
    1.4K
  • Rating
    Clean
  • Copyright
    © 2025, Shari Rash
  • Show Website
    She's Talkin' Money

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