We Are For Good Podcast - The Podcast for Nonprofits

We Are For Good
  • 5.0 (9)
  • NON-PROFIT
  • UPDATED SEMIWEEKLY

The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact. Join our value-aligned community—it’s free—at weareforgoodcommunity.com. About We Are For Good We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising. Learn more at weareforgood.com.

  1. 706. How to Turn Around a Nonprofit From the Inside Out - Marisol Pineda Conde + Lindsey Fuller

    4D AGO

    706. How to Turn Around a Nonprofit From the Inside Out - Marisol Pineda Conde + Lindsey Fuller

    Join us at ImpactUp: Story!  Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person. Find a meetup near you or join us virtually! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

    49 min
  2. 705. Working Session: How to Keep More Monthly Donors + Increase Generosity - Dave Raley

    6D AGO

    705. Working Session: How to Keep More Monthly Donors + Increase Generosity - Dave Raley

    Meet Dave Raley 👋 He is the founder and CEO of the Center for Sustainable Giving, author of The Rise of Sustainable Giving, and one of the most trusted voices in the recurring giving space. He has worked with thousands of nonprofit leaders to grow their monthly giving programs. In this Working Session, he is tackling two of the most overlooked opportunities in monthly giving: reducing churn and upgrading the donors you already have. In this Working Session, you'll hear: Why churn is a more powerful metric than retention, and why the reframe from "I retained 42% of my donors" to "I lost 58% of my donors" changes everythingThe two types of churn and how to fix them: involuntary (credit card failure) and voluntary (donor chooses to leave), plus the systems to address bothHow to keep monthly donors engaged using three words: affirm, engage, and appeal, and why your recurring donors are actually your best additional gift prospectsHow to upgrade your existing monthly donors with a timely, specific ask, and why most organizations are leaving this on the table entirelyEpisode Highlights: Meet Dave Raley (0:43)Churn vs. retention: the reframe that changes everything (2:17)58% of donors don't give again: making it real (4:17)Monthly donor churn vs. single gift churn (4:32)Involuntary churn: credit card failure and what to do (6:40)Two solutions: automate and outreach (7:55)Voluntary churn: acknowledge, affirm, and save the gift (9:16)Three words for monthly donor retention: affirm, engage, appeal (13:15)Recurring donors give 25% more annually on average (16:21)How to upgrade your monthly donors (19:19)Dave's one good thing + free resource (26:54)Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization. Let's get to work. Episode Show Notes: https://www.weareforgood.com/episode/705 Join us at ImpactUp: Story!  Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person. Find a meetup near you or join us virtually! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

    31 min
  3. 704. How Special Olympics is Using AI + Technology to Scale Belonging - Nathan Cook

    APR 29

    704. How Special Olympics is Using AI + Technology to Scale Belonging - Nathan Cook

    Meet Nathan Cook 👋 He is the Chief Information and Technology Officer at Special Olympics International, where he is using technology to do something remarkable: help a movement that serves 5 million athletes across 172 countries finally operate as one. He is building a digital center of excellence, co-creating AI tools with athletes, and asking a question that should reshape how every nonprofit thinks about technology: what if we built this with the people we serve, not just for them? In this episode, you'll hear: How Special Olympics went from fragmented, program-by-program systems to a unified digital platform, and what it meant when 50% of athletes could suddenly self-register and own their own information for the first timeThe story of Med Buddy, an AI-powered healthcare assistant that sits in the room with athletes during medical visits to translate, advocate, and improve care for people with intellectual disabilitiesWhy AI has an ableism problem: the research Special Olympics has conducted on bias in large language models, and what organizations need to know before AI gets embedded in more decision-makingEpisode Highlights: Meet Nathan Cook (2:33)Nathan's path to this work: programming robots as a kid (3:04)Why Special Olympics' fragmented systems were limiting the mission (4:16)Technology at scale: how 50% of athletes can now self-register (5:04)Building with athletes, not just for them: universal design in action (9:04)Meet Med Buddy: AI as a healthcare advocate in the room (13:34)Advice for nonprofits hesitant about AI (18:07)AI bias and ableism in large language models (22:04)A generosity story: a mom who finally talked with her son (25:08)One good thing: eat the water beetle (28:03)Episode Show Notes: https://www.weareforgood.com/episode/704 Join us at ImpactUp: Story!  Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person. Find a meetup near you or join us virtually! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

    32 min
  4. 703. People Power: How to Turn Volunteers Into Core Capacity - Sara Lomelin, Nicole Stewart, Nicole R. Smith, CVA, and Susan McPherson

    APR 27

    703. People Power: How to Turn Volunteers Into Core Capacity - Sara Lomelin, Nicole Stewart, Nicole R. Smith, CVA, and Susan McPherson

    We're living in the loneliest moment in modern history. And at the same time, people have never been hungrier for hope, for joy, for meaningful connection.  Your volunteers are at the center of that tension. And if you're not treating people power as a strategy, you're leaving your mission's most powerful asset on the table. Recorded live at the We Are For Good Summit, this conversation brings together four extraordinary leaders: Susan McPherson, founder and CEO of McPherson Strategies and author of The Lost Art of Connecting; Nicole Stewart, Executive Director of Boston CASA; Nicole R. Smith, Executive Director of ALIVE, the National Professional Association for Leaders in Volunteer Engagement; and Sara Lomelin, CEO of Philanthropy Together. In this episode, you'll hear: What ALIVE's data shows about organizations that treat volunteers as strategy vs. afterthought: 80% more volunteers, 60% higher engagement, and donors who are twice as likely to giveBoston CASA's three non-negotiables for scaling a volunteer program without burning people out: exceptional training, strong supervision, and a mission-anchored cultureHow to operationalize people power right now: from launching a giving circle to giving volunteers a role, not a receiptWhy skills-based volunteering is surging even as companies go quiet on CSR, and what that means for nonprofitsPeople are looking for hope. They're looking for joy. They're looking for meaningful connections. You are the one they've been waiting for. 🩵 Episode Highlights: How volunteer expectations have shifted post-Covid (3:00)People want belonging, not transactions (4:09)Volunteers as your best marketing money can't buy (8:21)Volunteers as ambassadors, donors, and storytellers (10:42)Boston CASA's non-negotiables for scaling without burnout (16:37)CSR in 2026: skills-based volunteering and what companies are doing quietly (22:58)Operationalizing people power: giving circles, storytelling, clarity (24:11)Episode Shownotes: https://www.weareforgood.com/episode/703 Join us at ImpactUp: Story!  Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person. Find a meetup near you or join us virtually! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

    38 min
  5. 702. Working Session: Planned Giving Without the Overwhelm - Pedro J. Rivera

    APR 22

    702. Working Session: Planned Giving Without the Overwhelm - Pedro J. Rivera

    Meet Pedro J. Rivera 👋 In 30 years at the intersection of law, philanthropy, and fundraising, he has launched three planned giving programs and raised $150 million for nonprofits and universities. In this Working Session, he's here to give you a clear entry point into planned giving, no matter where you're starting from. In this Working Session, you'll hear: How to talk about legacy giving in a way that feels naturalHow to find your best planned giving prospects with data you already haveA 30-day action plan to move planned giving from overwhelming to doableEpisode Highlights: What is planned giving, really? (0:21)Why right now: The Great Wealth Transfer (3:18)How to talk about legacy without making it weird (4:48)Finding your best prospects: the 7-10 rule and more (5:50)Weaving planned giving into what you're already doing (8:21)The 30-day starter plan (12:05)One Good Thing: stop assuming donors don't want to talk about this (14:07)Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization. Let's get to work. Episode Show Notes: https://www.weareforgood.com/episode/702 Join us at ImpactUp: Story!  Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person. Find a meetup near you or join us virtually! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

    17 min
  6. 701. 93% of Funding Gone Overnight: A Case Study in Crisis Leadership - Jennifer Rupp

    APR 20

    701. 93% of Funding Gone Overnight: A Case Study in Crisis Leadership - Jennifer Rupp

    At 4am on April 3, 2025, Jennifer Rupp's phone wouldn't stop buzzing. 93% of Michigan Humanities' budget. Gone overnight. What happened next is a story about crisis leadership, radical transparency, and why connection isn't a soft strategy. It's the only strategy. 🙏 In this episode, you'll hear: What Jennifer did in the first 24 hours after losing 93% of her budget, and why transparency was her most important toolHow she decided which programs to cut and which were non-negotiable (and the framework you can use to make those calls)Why "when division is the crisis, connection is the strategy" isn't just a philosophy at Michigan Humanities, it's their entire operating modelJennifer’s One Good Thing: flip the funding triangle. 85% of your money comes from individuals. Are you spending 85% of your time there?This one's going to stay with you. 🩵 Episode Highlights: Meet Jennifer Rupp (00:48)The 4am email that changed everything (09:44)How federal humanities funding actually works (10:46)The pivot: transparency, triage, and staying mission-aligned (13:55)What programs fell and which were non-negotiable (17:09)Crisis leadership lessons you can only learn by walking through it (22:28)From front porches to back decks: why we've lost the art of gathering (25:15)The Great Michigan Gathering: a three-year plan to rebuild community (26:43)A powerful story of generosity in Jennifer's life (33:10)Jennifer's One Good Thing: flip the funding triangle (35:05)Episode Show Notes: https://www.weareforgood.com/episode/701 Join us at ImpactUp: Story!  Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person. Find a meetup near you or join us virtually! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

    40 min
  7. 700. What 700 Episodes Have Taught Us About Generosity - Jon and Becky

    APR 15

    700. What 700 Episodes Have Taught Us About Generosity - Jon and Becky

    700 episodes felt like the kind of moment that deserved more than a LinkedIn post and a few dancing emojis. So we sat down to talk about what this journey has taught us about generosity, the stories that haven't left us, and what we're still learning. We're so grateful you're here. Come celebrate with us. 🩵 -Jon + Becky Episode Highlights: Two powerful stories of generosity we are still carrying with us (5:00)The ripple effect and what generosity has taught us (10:00)Low ego, high impact: what the best leaders share (15:00)Jon and Becky’s One Good Things (19:00)Join us at ImpactUp: Story!  Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person. Find a meetup near you or join us virtually! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

    24 min
  8. 699. How to Build a Mission That Outlasts You - Jeremy Bouman, RISE

    APR 13

    699. How to Build a Mission That Outlasts You - Jeremy Bouman, RISE

    Meet Jeremy Bouman, Founder of RISE in Omaha 👋. Today, RISE operates in seven Nebraska prisons with a 90% graduate employment rate and a recidivism rate a third of the state average. And Jeremy has spent the last decade building a leadership team, a sabbatical policy, and a succession plan designed to outlast him. In this episode, he breaks down exactly how, including the internal leadership academy, the innovation program open to every employee, and their newly approved sabbatical policy. Plus: the story of a man serving a life sentence who donated $500 so someone else could take the same program that changed his life. 🩵 Tune in to hear: What the "Inside Out" model actually looks like, and why starting the relationship inside prison, years before release, is the thing that makes everything else workRISE’s human-centered internal policies, leadership academy, and innovation project + the impact on their team Episode Highlights: Meet Jeremy Bouman (00:38)The Inside Out model: building trust before release (09:05)70% system-impacted staff and why lived experience leads (09:05)Founder-proofing: humility, culture, and getting out of the way (14:10)The sabbatical policy and what happened when Jeremy took five weeks off (16:29)Succession planning: Rise Leadership Academy and Rise Innovation Project (21:14)Two generosity stories that say everything about this mission (27:29)One good thing: visit a prison, practice second chance hiring (29:57)Episode Show Notes: https://www.weareforgood.com/episode/699 Join us at ImpactUp: Story!  Join us online from 12-1:30 CST for a free virtual session including a keynote with storytelling phenom, Afdhel Aziz, and a roundtable convo with 4 amazing nonprofit leaders. Then that evening, in nearly 50 cities around the world are hosting local meetups to keep the conversation going in person. Find a meetup near you or join us virtually! // Join the We Are For Good Community—completely free. Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com Say hi 👋 LinkedIn / Instagram / Facebook / YouTube / Twitter

    35 min
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The We Are For Good Podcast brings nonprofit professionals + everyday changemakers into conversations with the most innovative, heartwired leaders in social impact. Hosted by Jon McCoy + Becky Endicott, each episode unpacks fresh mindsets, practical skills + inspiring stories designed to help you work smarter, build healthier cultures + accelerate our collective impact. Join our value-aligned community—it’s free—at weareforgoodcommunity.com. About We Are For Good We Are For Good is a storytelling, learning + activating community built for nonprofit professionals + everyday changemakers. Through our podcasts + media, purpose-driven activations + global gatherings, we equip for-good leaders with the connection, skills + inspiration to grow their impact. Because we believe community is everything—and together, we can create an Impact Uprising. Learn more at weareforgood.com.

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