The Mom Founders Table

Kelsea Koenreich

A podcast for mom founders and entrepreneurs to pull up a seat and partner with Kelsea Koenreich, strategic business coach, deep thought partner to mom founders and a millionaire mom of 3. Every week you will get tactical guidance to apply to your business, leadership and life that will help you further your true success while also being invited into a new way of thinking and being that creates true freedom. Kelsea highlights women looking for more time-freedom

  1. 14 HRS AGO

    Delegation for Mom Founders Who Want Their Life Back

    You built the business so it would work for your life. But somewhere along the way it started running you instead. If you are a female founder deep in the messy middle — growing a business, raising kids, holding a marriage together — and wondering if it is actually possible to have all of it without losing yourself in the process, this one is for you. I sat down with Sammy Kesner, founder of Jackson and June Events and mom of three girls (including a six-month-old she was breastfeeding when we hit record — yes, really). Sammy has spent seven years building a wedding planning business intentionally designed around motherhood, and she has a lot of hard-won wisdom on delegation, time blocking, seasons, and what it actually looks like to build a business that gives you your life back instead of taking it. If you are tired of white-knuckling through your weeks and ready to lead your business differently, this episode will show you where to start. Key Takeaways: Begin with the end in mind. The structural decisions you make early in your business — including something as simple as what you name it — will either give you flexibility as you grow or lock you in. Build for where you are going, not just where you are right now. Seasons are not a problem to fix. They are a reality to plan around. The founders who thrive are not the ones who have it all figured out — they are the ones paying attention and willing to shift when something stops working. Time blocking is not about being rigid. It is about creating mental relief. When every type of task has a dedicated place in your week, you stop carrying the weight of everything at once and start showing up fully where you are. Hire for your gaps, not your comfort zone. The goal is to bring people onto your team who are better than you at the things you do not love or do not do well. A team that complements you will always outperform a team that mirrors you. Delegation requires structure, not just trust. Putting a layer of leadership between you and the day-to-day is not about checking out — it is about creating a system where things move without you being the bottleneck for every decision. About Sammy Kesner Sammy Kesner is the founder of Jackson and June Events, a wedding planning company she built from the ground up in 2018 — intentionally naming it so it would never depend on her alone. With a background in corporate events and recruiting, Sammy has spent nearly a decade planning weddings across the country while building a team-first business designed around the life she actually wanted. Now a mom of three girls under five, she works from home alongside her husband and is expanding into coaching for wedding planners who want stronger systems, workflows, and infrastructure inside their businesses. Sammy is living proof that you can build something you are proud of and still be present for the people who matter most. Follow her personal brand on Instagram and TikTok: @sammytheweddingplanner_ For wedding planning inquiries: @jacksonandjuneevents Want to be in the right room? If you're an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure. View cities + tickets: https://www.kelseakoenreich.com/city-girls Ready to redesign your business so it stops depending on you? If you want me to assess your business — your people, your processes, your pricing — and tell you exactly what needs to shift so you can lead with clarity and finally get your time back… Fill out my inquiry form here: http://inquiry.kelseakoenreich.com Follow @kelseakoenreich to learn how to scale a business that doesn't destroy your life or health in the process.

    41 min
  2. APR 1

    Why Your Team Is Costing You Money

    You've built the business. You've hired the team. And somehow it still feels like everything runs through you… the decisions, the follow-up, the fixes, the fires. If you are a female founder running a profitable business with a team behind you and still feel like the bottleneck of everything, this episode is for you. I'm breaking down the most common people problems I see inside high-revenue businesses that look great on the outside and are crumbling behind the scenes, and more importantly, exactly what to do about them. This is built directly from 15 years of client work across industries, and these patterns show up everywhere. If your team is costing you time, money, and mental load, this episode will show you where to look first. Key Takeaways: Wrong people, wrong roles, or both will always create resistance. If you are constantly checking up on someone, feeling like you are dragging them, or questioning whether they are doing their job, that is data — and it is telling you something needs to change. Unclear roles create confused teams. Most performance problems are not a people problem. They are a clarity problem. If your team does not know exactly what they own, what success looks like, and what they are being measured on, you are setting them up to fail. Hiring from desperation is one of the most expensive decisions you will make. When you hire from a place of drowning, you skip the steps that matter. Hire slow, hire for where you are going, and hire based on what the role will give you back — in time, in revenue, or both. Accountability is not micromanaging. It is leadership. Setting KPIs, holding 30-60-90 day check-ins, and having honest conversations about performance is not being too much. It is how you build a team that actually performs without you holding every thread. You cannot empower people and micromanage them at the same time. If you want your team to take initiative, think strategically, and own their roles — you have to give them the permission, the clarity, and the space to actually do it. Your team is either multiplying your impact or quietly draining it. The difference is rarely about finding better people — it is almost always about building better structure, providing clearer expectations, and showing up as the leader your team actually needs. The hard truth is that most team problems point back to the CEO. Not because you are doing something wrong, but because the clarity, the standards, and the culture your team operates inside of starts with you. This episode gives you the framework to audit where things are breaking down and the practical steps to start fixing it this week. Want to be in the right room? If you're an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure. View cities + tickets: https://www.kelseakoenreich.com/city-girls Ready to redesign your business so it stops depending on you? If you want me to assess your business — your people, your processes, your pricing — and tell you exactly what needs to shift so you can lead with clarity and finally get your time back… Fill out my inquiry form here. Follow @kelseakoenreich to learn how to scale a business that doesn't destroy your life or health in the process.

    26 min
  3. MAR 24

    Why Your Marketing Is Not Driving Sales

    You're posting, you're showing up, you're doing the things and the sales still aren't following. This episode is for the millennial mom CEO who is spending time and money on marketing that isn't converting, and can't figure out why. I sat down with Jordan Schram, a brand strategist who spent nine years building marketing frameworks for Walmart before bringing that same big-brand thinking to small and mid-size businesses. We got into the real reason your marketing isn't feeding your sales funnel — and it's not your posting schedule, your aesthetics, or your follower count. If you're ready to stop throwing content at the algorithm and start building marketing that actually works, this episode will show you where to start. Key Takeaways: Most business owners skip the foundation. You rushed past your ideal client work because you wanted to make money fast. That decision is costing you now — because without it, your messaging can't land and your marketing can't convert. Psychographics over demographics, always. Stop describing who your client is and start describing what she is thinking, feeling, and doing the moment she wakes up. That's the messaging that makes people say "are you in my head?" You cannot fully hand off your marketing. Completely removing yourself from the process will never produce the results you want. You have to be the origin. A great marketing hire expands your stories and perspectives — they do not replace them. More is not the answer. Most people need to do less marketing, not more. Map every tactic to a real goal. If you cannot explain how it drives a sale, it should not be on your list. Vanilla does not convert. Playing it safe, having no opinion, and trying to appeal to everyone is the fastest way to disappear in a saturated market. Your perspective is the differentiator. About Jordan Schram Jordan Schram has loved marketing since before she could explain why — her first song was the Kit-Kat jingle and her walls were covered in "Got Milk?" ads instead of boy band posters. After cutting her teeth in Chicago ad agencies and spending nine years at Walmart building frameworks for multi-million and billion-dollar brands, she traded the corporate ladder for entrepreneurship and now brings that same big-brand thinking to small and mid-size businesses through her consultancy, Purple Sky Strategy. As a mom of two (plus two fur babies), her mission is simple: help business owners build a strategic path forward so they can live more and work less. Find her on Instagram: @purpleskystategy Website: https://purpleskybranding.com/ Not sure what's holding your marketing back? Take Jordan's free quiz to pinpoint exactly where the gap is: https://quiz.purpleskystrategy.com/landing-page-fb Want to be in the right room? If you're an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure. View cities + tickets: https://www.kelseakoenreich.com/city-girls Ready to attract the clients your pricing deserves? If you want me to assess your business — your people, your processes, your pricing — and tell you exactly what needs to shift so the right clients stop questioning your rates and start signing… Fill out my inquiry form here. Follow @kelseakoenreich to learn how to scale a business that doesn't destroy your life or health in the process.

    48 min
  4. MAR 18

    High Ticket Messaging That Feeds Your Sales Funnel

    You asked, I answered. This episode is for the millennial mom CEO who has raised her prices, posted the content, and is still wondering why the right clients are not showing up. The answer is not a better hashtag strategy. It is a combination of confidence, worthiness, and messaging specificity that most business coaches will not touch. I get honest about my own pricing, what it actually takes to stand behind numbers like that, and the internal work that has to happen before the external strategy can land. Then I get tactical: how to fix your messaging, why specificity is your biggest sales asset, and how to get in front of the women who are actually ready to invest. If your marketing is producing content but not producing clients, this episode will show you exactly where to look. Key Takeaways: Confidence is your first marketing strategy. If you raised your prices from a place of fear instead of certainty, that energy is showing up in your content and your sales conversations. Worthiness and receiving are connected. If you are not open to holding the level of money you are asking for, you will repel it before it ever reaches you. Specificity is what converts. Demographics tell you who she is. Psychographics tell you what she is thinking at 7am before her feet hit the floor. Market to the second one. Your ideal client is not sitting on Instagram waiting to be found. She is busy running her business. You have to get in the room with her. AI is a tool, not a ghostwriter. Use it to format and organize, not to think for you. The moment a caption sounds like everyone else's, it stops working. Referrals are built on experience. The fastest path to premium clients is being exceptional with the ones you already have. Your sales cycle may be long, and that is not a problem. Some clients follow for a year before they hire. Consistency and specificity build that trust over time. Want to be in the right room? If you're an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure. View cities + tickets: https://www.kelseakoenreich.com/city-girls Ready to attract the clients your pricing deserves? If you want me to assess your business — your people, your processes, your pricing — and tell you exactly what needs to shift so the right clients stop questioning your rates and start signing… Fill out my interest form here. Follow @kelseakoenreich to learn how to scale a business that doesn't destroy your life or health in the process.

    28 min
  5. MAR 11

    Stop Micromanaging and Lead Your Team Better

    In this episode of The Mom Founder’s Table, I’m sitting down with Leah Rosser,  fractional COO and people ops expert, to talk about what’s really happening behind the scenes when you feel overwhelmed, scattered, and like everything depends on you. Leah has been in my world for years (client, sister of a client, trusted operator), and she brings the kind of calm, structured clarity that instantly makes you breathe again, without sugarcoating what needs to change. Here’s the truth: Most founders aren’t micromanaging because they want to. They’re micromanaging because their business doesn’t have a repeatable way of operating without them. Inside This Episode: The real signs it’s time for a fractional COO (and what problems that role actually solves) Why your team can be “at capacity” while nothing is moving How micromanagement is created on the front end — and how to stop it Why Slack is not a project management system (and what to use Slack for instead) The most overlooked leadership fix: creating dedicated spaces for brain dumps vs. execution What effective delegation actually requires (who/what/when/where/why + a repeatable process) How missing details turn a 30-minute task into an hour and a half — and drain everyone’s capacity The first operational changes that create immediate relief: calendar, clear ownership, SOPs The three biggest mistakes busy founders make: hiring fast/cheap, buying every system, and never pausing to assess The simplest “breathe again” reset: set calendar boundaries, clarify your CEO seat, and audit your team roles This conversation is about leadership maturity. It’s about structure that protects relationships.It’s about building a business that runs with you, not one that requires you to carry it. About Leah Rosser Leah Rosser is a fractional COO specializing in back-end systems and people operations for established service-based founders. With a background in elementary education, Leah supports CEOs by auditing their internal infrastructure, clarifying team responsibilities, streamlining systems, and building repeatable workflows that reduce decision fatigue and create real capacity. Connect with Leah: Instagram: @leahfrosser Website: www.outoftheboxops.com Free Class: Calendar Management Mastermind Leah is hosting a free class on calendar management — choosing the right system, setting boundaries that stick, and creating a schedule that supports you as a mom and CEO. March 18th at 11:00 AM Register here Want to be in the right room? If you’re an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure. View cities + tickets: https://www.kelseakoenreich.com/city-girls Charlotte • NYC • Atlanta • DFW (Leah will be with us in Atlanta in October.)

    52 min
  6. MAR 4

    Redesign Your Offer Suite for More Profit and Less Pressure

    More revenue won’t fix a misaligned offer suite. It won’t fix delivery overload. It won’t fix resentment. It won’t fix the feeling that your business owns you. In this episode of The Mom Founder’s Table, I’m taking you behind the scenes of the massive changes happening in my life — moving from Florida to Texas, exploring non-traditional schooling for my kids, starting over on Instagram, restructuring parts of my team — and how all of it ties back to one core truth: If your business can’t hold the life you say you want, it’s time to redesign it. Because here’s the reality: Most high-earning women don’t have a revenue problem. They have an offer structure problem. An infrastructure problem. A pressure problem. And it shows up everywhere. Inside This Episode: Why we’re moving (even though nothing is “wrong”) What long-term thinking actually looks like in real life The connection between schooling choices and business structure Why I walked away from 18K followers to protect my voice The truth about marketing hires and why most don’t translate to sales How settling slowly creates resentment Why “after this launch” is the most dangerous sentence you tell yourself The three infrastructure pillars that determine whether your growth feels expansive or heavy How to assess whether your offer suite is creating profit — or pressure Because at the root of everything I teach, I want you to feel proud of: Your motherhood. Your marriage. Your business. Yourself. Not one at the expense of the others. If your business currently requires you to choose between them, that’s not ambition — that’s a design flaw. And design flaws can be rebuilt. Want to be in the right room? If you’re an established founder who values strategy, standards, and real connection, explore City Girls — an intimate, curated dinner + business scaling workshop for women building empires with structure. View cities + tickets:https://www.kelseakoenreich.com/city-girls Ready to redesign your offer suite for more profit and less pressure? If you want me to assess your business — your people, your processes, your pricing — and tell you exactly what needs to shift so you can earn more without adding more weight… Fill out my interest form here.

    32 min
  7. FEB 25

    Designing a Business That Can Hold the Next Level You Say You Want

    Scaling isn’t just about making more money. It’s about building a business that can actually hold the next level of revenue, responsibility, visibility, and growth. In this episode of The Mom Founder’s Table, we sit down with Dr. Jessica London, pelvic floor physical therapist and founder of a virtual postpartum care company, to unpack what it really takes to design a business that supports sustainable expansion — especially as a high-achieving mom. Because here’s the truth: If your systems, leadership capacity, and support structure can’t hold the next level, growth will feel heavy instead of expansive. Inside This Episode: Why scaling requires identity expansion, not just strategy How to redesign your offer suite to support long-term growth The mindset shift required to delegate effectively Letting go of control without sacrificing quality Why sustainable scaling matters more for mom entrepreneurs How prioritizing your health impacts your leadership We also dive into the reality that moms don’t operate with the same “24 hours” as everyone else — and why designing a business around your actual life (instead of grinding against it) is the smartest long-term move. This conversation is about leadership maturity. It’s about self-trust. It’s about creating structure so your growth doesn’t collapse under its own weight. About Dr. Jessica London Dr. Jessica London is the founder of Your Postpartum PT + Wellness and the visionary behind one of the largest 100% virtual pelvic floor and core rehab platforms for moms. Through personalized 1:1 care and a thriving online community, she helps ambitious mothers prepare for birth with less injury, fully heal postpartum, and return to strength — all without sacrificing the convenience of virtual support. After experiencing a massive gap in postpartum care following her own unexpected C-section, Jessica turned her pain into purpose. Today, she’s on a mission to empower mothers to advocate for themselves, take radical responsibility for their healing, and redefine what’s possible in both motherhood and business. If you’re looking for holistic, high-touch virtual support for your pelvic floor and core — alongside a community of like-minded moms — you can learn more here: https://www.skool.com/pelvicfloorandcorecollective/about?ref=8c064a0de67c4c00b7887fff52c2bc09 Want to be in the right room? If you’re an established founder (who values strategy, standards, and real connection, explore City Girls — an intimate, curated experience for women building empires with structure. View cities + tickets:https://www.kelseakoenreich.com/city-girls

    51 min
  8. FEB 18

    Outgrowing The Current Version of Yourself

    If you’re a millennial mom CEO scaling a profitable service-based business, this episode will challenge how you think about your next level. This conversation centers around a defining moment: walking into a room filled with seven-, eight-, and nine-figure founders and realizing the only thing creating hesitation wasn’t revenue, experience, or credibility — it was internal doubt. On paper, the success was there. Internally, imposter syndrome still showed up. What changed wasn’t the strategy. It was proximity. Inside this episode, you’ll hear: Why imposter syndrome doesn’t disappear as you scale The subtle isolation that comes with growing as a mom entrepreneur Why most networking events are too surface-level for established founders The 3 rooms every scaling service-based business owner must prioritize The difference between exposure, access, and true proximity Why relationship-first growth creates sustainable revenue and stronger leadership If your business is generating solid revenue but still feels heavier or more dependent on you than it should, this episode will reframe where real expansion happens. Growth isn’t just about better tactics. It’s about choosing rooms that expand your identity, sharpen your standards, and connect you to the right relationships. Want to be in the right room? If you’re an established founder ($250K+) who values strategy, standards, and real connection, explore City Girls — an intimate, curated experience for women building empires with structure. View cities + tickets: https://www.kelseakoenreich.com/city-girls

    20 min

Ratings & Reviews

5
out of 5
3 Ratings

About

A podcast for mom founders and entrepreneurs to pull up a seat and partner with Kelsea Koenreich, strategic business coach, deep thought partner to mom founders and a millionaire mom of 3. Every week you will get tactical guidance to apply to your business, leadership and life that will help you further your true success while also being invited into a new way of thinking and being that creates true freedom. Kelsea highlights women looking for more time-freedom

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