Unpacking the Digital Shelf

Digital Shelf Institute
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Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

  1. 5 GG FA

    The GUIDE Framework for Strategic AI Prompting, with Lauren Schiavone, Founder at Wonder Consulting

    Lauren Schiavone spent 17 years at P&G as a brand manager and a builder of ecommerce from the ground up. She has now taken that wealth of process, tech, and organizational experience and combined it with a deep understanding of AI to create Wonder Consulting LLC. She works with teams to guide them from AI novice to AI expert, moving AI value from “write this email” to “optimize my PDP content across this retailer for the upcoming season”. Lauren joins our Lauren Livak Gilbert and Peter Crosby to drop some wondrous AI knowledge for our listeners.

    40 min
  2. From Shelves to Screens: How Content, Community and Discovery Reshaped the Toy Industry with Belinda Gruebner, Fractional CMO and ex-CMO at Moose Toys

    3 MAR

    From Shelves to Screens: How Content, Community and Discovery Reshaped the Toy Industry with Belinda Gruebner, Fractional CMO and ex-CMO at Moose Toys

    How do kids, parents and shoppers really discover brands today, and what does that mean for marketers trying to keep up? In this episode, Teresa sits down with Belinda Gruebner, former CMO of Moose Toys, to explore how the toy industry has evolved from catalogue-driven retail to creator-led discovery and always-on storytelling. Belinda shares lessons from scaling a global brand portfolio, building digital and marketing capability across markets, and rethinking packaging, content and owned assets as part of the omni-channel experience. The conversation also tackles the impact of Australia’s new social media restrictions for under-16s, the growing importance of community and real-world connection, and the ethical questions brands need to confront as AI, data and digital acceleration continue to reshape the digital shelf.

    45 min

  3. 2 MAR

    AI Prompting Cheat Codes for Ecommerce Success, with Chris Perry, Chief Learning Officer at firstmovr

    Over the past year Chris Perry, Chief Learning Officer at firstmovr, has had literally, and I mean that literally, hundreds of conversations with ecommerce leaders and doers about the ways in which AI can be wielded to simplify work and improve outcomes. As they often do at firstmovr, they generously created a new series of free content called PROMPTED that clearly lays out some of those AI cheat codes that can supercharge your work and help you see around corners. We interrogated him about a few of those to get you started.

    44 min

  4. 23 FEB

    From Driving Ecommerce at Three Distinctive Brands Comes a Lot of Wisdom, with Wendell Venerable, VP eCommerce, Congo Brands

    Reckitt. Red Bull. Congo Brands. Working across an ecommerce powerhouse, to one of the most vibrant brands in the industry, and now at a feisty startup, Wendell Venerable, VP eCommerce at Congo Brands has amassed a ton of hard lessons and hard-fought victories. Wendell joins the pod to share generously from his past experience, and his view on the future of commerce in the next era.

    40 min

  5. 16 FEB

    “Just Go For It!”, and Other Stories from the Front Lines of AI Imagery, with Cliff Crosbie, VP, AI Consultancy at Bynder

    With 4500 customers across every industry creating digital assets inside their platform, Bynder has a bird’s eye view of the rapid transformation of the process to make imagery and drive it to market. And how AI is transforming that cycle. Our guest Cliff Crosbie is VP, AI Consultancy at Bynder, and he brings both stories and data that illuminate the strategies and best practices that are working to drive massively greater efficiency and better results on the digital shelf and the agentic shelf.

    44 min

  6. 9 FEB

    New Research: Breaking Down IT and Business Silos, with Darren Silverman, SVP of Digital, Commerce & Media at Petmate, and Marni Edelhart, Director of Marketing at MikMak

    Do you feel as though your IT function and marketing or eCommerce functions are not in sync? This is often the case in organizations but it doesn't have to be. It is time to break down the silos between IT and other business functions and start to think about every function as the business. The Digital Shelf Institute partnered with MikMak to interview CIOs and business leaders from over 15 different brands to understand how they are bridging the gap between these functions. This is an audio rebroadcast of a webinar focused on that research, led by Lauren Livak Gilbert, featuring Darren Silverman, SVP of Digital, Commerce & Media at Petmate, and Marni Edelhart, Director of Marketing at MikMak.

    56 min
  7. Transforming an Iconic Australian Brand for the Digital Shelf with Darryn Wallace & Carla Salsone, Bega

    3 FEB

    Transforming an Iconic Australian Brand for the Digital Shelf with Darryn Wallace & Carla Salsone, Bega

    When an iconic Australian brand with 125 years of history realised it needed to evolve digitally, Bega’s leadership knew transformation couldn’t wait. Darryn Wallace, Executive GM of Retail Sales, and Carla Salsone, Head of Retail Marketing and eCommerce, join the podcast to share their journey so far and the lessons along the way. From adapting their approach to retailer engagement, to embedding digital shelf fundamentals and building cross-functional ways of working, they walk us through practical steps for driving meaningful change in a large, heritage brand.

    44 min

  8. 2 FEB

    Your PDP Imagery Should Be a Revenue Booster, with Dave Feinleib, Founder & CEO at It’sRapid

    Today, PDP imagery packs more of a punch in search and conversion than ever before, as the carousel becomes a full-funnel storyteller for both humans and agents. Dave Feinleib, Founder & CEO at It’sRapid, brought a set of New Year’s resolutions for your image strategy to power up their top line revenue impact.

    35 min
Elenco completo (357)

Descrizione

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

Informazioni

  • Creatore
    Digital Shelf Institute
  • Anni di attività
    2019 - 2026
  • Puntate
    357
  • Classificazione
    Contenuti adatti a tutti
  • Copyright
    © Digital Shelf Institute
  • Sito web del podcast
    Unpacking the Digital Shelf

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