Jake & Gino: Real Estate Investing & Multifamily

Jake & Gino
  • 4.9 (842)
  • Investing
  • Updated Daily

Real estate investing, multifamily, and apartment investing—where real estate meets real business ownership. Hosted by investor-entrepreneurs Jake Stenziano and Gino Barbaro, the show goes beyond buying apartments to teach you how to build a durable, well-run real estate business. Each episode blends deal analysis, market insights, leadership lessons, and hard-earned operating experience from owning and managing thousands of units. Whether you’re just starting out or scaling a portfolio, Jake & Gino deliver practical education, honest conversations, and proven frameworks to help you grow cash flow, build systems, and create long-term wealth—without losing sight of family, values, and purpose. Also included under The Jake & Gino umbrella: How To: From real estate underwriting and asset management to organizational structure and owner mindset, How To delivers clear frameworks and actionable guidance for investors who want to build and operate a real estate business with clarity, discipline, and control.

  1. 1d ago

    The Problem With IRR in Real Estate

    Is IRR really the gold standard for evaluating a real estate investment? John McNellis, veteran real estate developer, investor, author, and educator, has a very different take. In this episode from the Jake & Gino Podcast, John challenges the way investors use Internal Rate of Return (IRR) to evaluate real estate deals. His argument? IRR relies heavily on assumptions about future cash flows, exit values, and—most importantly—what the property's cap rate will be years down the road. As John points out, predicting a property's cap rate ten years from now can feel a lot like predicting the weather ten years from now: you simply don't know what will happen. The conversation dives into: • Why IRR can be misleading in real estate • How future exit assumptions affect projected returns • The relationship between IRR and cap rates • Why investors should question optimistic projections • The difference between theoretical returns and actual cash flow • How experienced real estate investors evaluate deals John also shares decades of experience in commercial real estate and explains why he believes investors need to be careful about relying too heavily on numbers that depend on assumptions about the future. What do you think—Is IRR a useful investment metric, or is it too easy to manipulate? Watch the full conversation for more lessons on commercial real estate, development, investing, deal analysis, and building wealth. 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create multifamily entrepreneurs... Here's how: Brand New? Visit our website for more resources👉https://jakeandgino.com/ About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Problem With IRR in Real Estate

  2. 5d ago

    Slow Down to Speed Up: The Real Estate Strategy Most Investors Ignore

    In real estate, moving faster doesn't always mean getting ahead. Sometimes, the smartest thing you can do is slow down. In this episode, Gino Barbaro breaks down the idea of “slowing down to speed up” in real estate investing — a strategy built around creating clarity, making better decisions, and avoiding costly mistakes before they happen. From buying deals to operating properties and scaling a portfolio, Gino explains why rushing into opportunities can lead to years of problems — and why taking a few extra days to analyze the numbers, verify assumptions, and understand the market can save you years of pain. One of the key principles: No deal is better than a bad deal. When evaluating a property, don't simply trust the projections. Slow down and verify the rents, expenses, occupancy, market conditions, CapEx, and the actual condition of the property. A deal only becomes an opportunity when the numbers work at a realistic price. Gino also explains how this principle applies to operating multifamily properties. Before trying to fix a problem, slow down and diagnose what's actually causing it. He uses the Four Ps — People, Price, Product, and Promotion — as a framework for identifying what's really happening inside a property. And when it comes to scaling, the same principle applies. Adding more units isn't necessarily progress if your infrastructure can't support the growth. Before scaling, ask: • Do we have the right people? • Do we have clear processes? • Are we tracking the right KPIs? • Does everyone know what they're accountable for? • Can the business operate without everything going through the entrepreneur? If the answer is no, it may be time to slow down and build the infrastructure before adding more units. Gino also shares the “Stop Audit” — an exercise designed to help real estate investors identify the areas where they're constantly putting out fires and determine what can be systemized, delegated, or eliminated. The goal isn't to hesitate. It's to create clarity first, then move fast. Slow down. Analyze the numbers. Remove the emotion. Make the decision rationally. And once you know the deal works, that's when you speed up and execute. Because in real estate, moving fast on the wrong decision can cost you years. If you're a real estate investor, multifamily operator, or entrepreneur looking to make better decisions and build a scalable business, this episode is for you. 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Slow Down to Speed Up: The Real Estate Strategy Most Investors Ignore

  3. Aug 24

    You Still Need a Real Estate Attorney in the Age of AI

    AI can be an incredible tool for organizing your thoughts—but can it replace an experienced real estate attorney? Richard Crouch, a commercial real estate attorney with more than two decades of experience, explains why experience still matters when navigating complex real estate transactions. AI can help review information and suggest language, but it doesn't have the real-world experience of seeing deals go wrong, understanding the practical consequences of contract language, or recognizing the nuances that can create problems later. In commercial real estate, a provision that looks perfectly clear on paper can have very different consequences in practice. That's why having an experienced attorney who understands the business—not just the legal language—can make a major difference. For real estate investors and sponsors, the goal isn't to avoid technology. It's to know where technology can help—and where experience, judgment, and expertise are still essential. Watch the full conversation for more insights on commercial real estate, syndications, investing, legal strategy, and what successful investors need to know before putting capital into a deal. 00:05 - Welcome and introduction of guest Richard Crouch 00:35 - Teasing Richard about attorneys killing deals; asking why he became a lawyer 00:51 - Richard's path to becoming an attorney and entering commercial real estate 01:42 - What Richard loves about commercial real estate compared to litigation 02:20 - Discussing the difficult aspects and fast pace of commercial real estate 04:13 - Discussing AI/ChatGPT, its limits, and the value of a seasoned attorney 06:05 - The evolution of syndications from 2001 to today 08:00 - Impact of capital raisers and market cycles on pricing and valuations 09:01 - Challenges of exiting the market or finding replacement assets 10:05 - Common habits, skills, and disciplines of successful long-term investors 13:16 - Discussion on asset classes (industrial, medical office, multifamily) 14:35 - Current investor pain points, interest rate impacts, and loan covenants 17:30 - Advice for passive investors: warning signs, red flags, and performance metrics 21:14 - Importance of sponsors having skin in the game 22:06 - Value of having an attorney review deal documents before investing 24:10 - Essential legal documents for investors (PPM, Subscription Agreement, Operating Agreement) 25:59 - The three-step framework for passive investors (Jockey, Saddle, Horse) 27:56 - Common misconceptions about legal fees and the complexity of CRE transactions 30:34 - Differences in financing (local bank vs. CMBS loans) and reading the fine print 31:46 - Case study: A deal saved through creative structuring and seller financing 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    You Still Need a Real Estate Attorney in the Age of AI

  4. Aug 19

    The Real Reason Your Business Won’t Scale

    What if the biggest thing holding your business back… is you? When a business stops growing, we often look for better strategies, systems, processes, marketing, or sales tactics. But sometimes, the real bottleneck is much more personal: the unconscious behaviors and beliefs of the person running the business. In this episode, Gino Barbaro breaks down four business archetypes that can either limit your growth or help you scale: The key isn't simply identifying your archetype. It's asking yourself three questions: Where does this archetype show up in my business? Is it empowering me or limiting me? What needs to change? As Gino explains, scaling a company isn't only about learning better strategies. At some point, you have to look at yourself, challenge your limiting beliefs and behaviors, and develop the mindset required to lead the company you're trying to build. Your business can only grow as much as you're willing to grow. Watch the full conversation for a deeper look at business archetypes, leadership, mindset, and what may really be standing between you and your next level of growth. 🎁 Free Resource: Understand Your Business Archetype Discover your business archetype and gain a deeper understanding of how you naturally approach your business. Download the free PDF here:https://drive.google.com/file/d/1DG3V... 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    The Real Reason Your Business Won’t Scale

  5. Aug 17

    How to Spot Bad Real Estate Deals Before You Lose Your Capital

    Are the days of "go bigger, faster" in real estate over? In this episode of the Jake & Gino Podcast, Jake Stenziano and Gino Barbaro sit down with commercial real estate investor and host of Invest Beyond Multifamily, Ash Patel. Together, they pull back the curtain on why syndicators are losing tens of millions of dollars in the current market cycle, the danger of overpaying for deals based on speculative pro formas, and why cash-on-cash return—not IRR—is the ultimate metric for long-term wealth. Plus, Ash breaks down why retail and suburban office space are quietly offering massive, low-risk returns while everyone else is fighting over multifamily. Timestamps: 00:00 - Introduction: Ash Patel (Invest Beyond Multifamily) 02:18 - The Fall of "Go Bigger, Faster" & Overpaying for Deals 06:37 - Why Big Syndicators Are Losing Millions 10:13 - Red Flags to Look Out For Before Investing with a Syndicator 14:41 - The Truth About Retail: Lowest Vacancy in History 20:03 - Why Buying Blue-Collar Businesses Is Overhyped 25:05 - Cash-on-Cash Return vs. IRR 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create multifamily entrepreneurs... Here's how: Brand New? Visit our website for more resources👉https://jakeandgino.com/ About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $350M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ #RealEstateInvesting #MultifamilyInvesting #CommercialRealEstate #PersonalFinance #passiveincome We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    How to Spot Bad Real Estate Deals Before You Lose Your Capital

  6. Aug 12

    What Type of Business Owner Are You?

    What if the biggest problem in your business isn’t marketing, sales, or finance—but the way you think and behave? In this episode, Gino Barbaro explores the concept of business archetypes and how unconscious patterns, beliefs, and emotional responses can influence the way you lead, make decisions, and grow your business. There are 10 different business archetypes, including the Rebel, Warrior, Servant Leader, Gambler, Novice, Inventor, Dictator, Conservator, Entrepreneur, and Master. None of them are inherently good or bad. The key is understanding how each archetype shows up in your behavior—and recognizing when one may be helping you or holding you back. Gino shares personal examples from his restaurant and real estate journey, including how the Conservator and Novice archetypes affected his ability to grow and scale. He also explains how activating the Warrior mindset helped him develop a growth mindset, learn new systems, and move beyond the limitations of his previous experience. Ask yourself: • Which business archetype sounds most like you? • Where has this archetype helped you succeed? • Where has it become a liability? • What behavior do you need to change to take your business to the next level? The goal isn't to become a different person. It's to become more self-aware—so you can recognize the patterns influencing your decisions and consciously choose how you want to respond. Want to discover all 10 business archetypes? Email Gino at Gino@JakeandGino.com to receive the full list and characteristics of each archetype. Watch the full episode to dive deeper into business behavior, leadership, self-awareness, and the mindset required to grow your business. 00:00 – What If the Biggest Problem in Your Business Is You? 00:45 – What Are Business Archetypes? 02:00 – How Unconscious Behaviors Affect Your Business 03:00 – Gino’s Personal Experience With Business Archetypes 05:00 – The Rebel Archetype 07:00 – The Warrior Archetype 08:30 – The Servant Leader Archetype 09:30 – The Gambler Archetype 11:00 – The Novice Archetype 13:00 – The Inventor Archetype 14:30 – How Archetypes Impact Business Decisions 15:30 – The Dictator Archetype 17:00 – The Conservator Archetype 18:30 – The Entrepreneur Archetype 20:00 – The Master Archetype 22:00 – How the Archetypes Work Together 23:00 – 4 Questions to Identify Your Business Archetype 25:00 – What Behaviors Are Holding Your Business Back? 26:30 – Your Business Isn’t the Problem—Your Patterns Are 27:30 – Final Thoughts & Next Episode 🎁 Free Resource: Understand Your Business Archetype Discover your business archetype and gain a deeper understanding of how you naturally approach your business. Download the free PDF here:https://drive.google.com/file/d/1DG3V... 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    What Type of Business Owner Are You?

  7. Aug 10

    How to Turn Marketing Into Real Estate Wealth

    What happens when you combine digital marketing with real estate investing? Bryan Driscoll started in digital marketing, working in areas like SEO, e-commerce, and health insurance. After buying his first property from a wholesaler, he realized he could potentially generate those real estate leads himself—and that experiment eventually grew into a marketing business focused on real estate investors. In this episode of the Jake & Gino Podcast, Bryan breaks down how real estate investors can use marketing to find better leads, build their brand, raise capital, and ultimately acquire more real estate. Bryan also explains why one of the biggest problems investors face isn't a lack of tools—it's not taking action. And his approach to real estate is simple: use the income you generate today to build assets that can create wealth for your future. If you're a real estate investor looking to generate more leads, find better deals, build your personal brand, or use AI to improve your marketing, this episode is for you. ⏱️ Timestamps 00:00 Intro & Meet Bryan Driscoll 01:07 Bryan's Real Estate Investing Strategy 01:43 From Digital Marketing to Real Estate Lead Generation 02:49 Why Real Estate Investors Struggle With Marketing 03:48 Who Should Handle Your Leads? 05:04 Outbound vs. Inbound Marketing 05:32 Facebook Ads & Lead Quality 06:56 Facebook Native Leads Explained 08:07 Who Should You Target? Finding Your Ideal Avatar 09:38 Why Website Leads Can Be Higher Quality 10:29 What Should a Real Estate Lead Cost? 11:45 Google Ads vs. Facebook Ads 13:02 How to Get Started With Google PPC 14:39 How to Choose the Right Marketing Agency 16:46 What to Look for in a Marketing Company 18:18 The KPIs Every Investor Should Track 19:15 How Much Should a Real Estate Deal Cost? 20:26 Bryan's First Marketing-Generated Leads 21:58 What's Working in Real Estate Marketing Right Now? 23:39 How Often Should You Adjust Your Facebook Ads? 25:35 Don't Fix What Isn't Broken 27:11 When Should You Hire a Marketing Agency? 27:47 Marketing vs. Real Estate: Which Does Bryan Prefer? 28:03 Using Real Estate to Build Long-Term Wealth 29:23 Why Real Estate Investors Need to Build Their Personal Brand 29:36 Sponsor Break 29:52 How Marketing Helped Build Bryan's Real Estate Portfolio 30:18 How Bryan Built 14 Properties Using the BRRRR Strategy 31:27 Bryan's Long-Term Wealth Strategy 33:30 Marketing for Multifamily Real Estate 35:30 Building Relationships With Property Managers 37:18 Phone, Text & Direct Outreach for Multifamily 39:38 Building an Investor List With Facebook & Google 40:13 How to Turn Social Media Followers Into an Email List 42:07 The Biggest Mistake Real Estate Investors Make 43:24 Building Websites With AI 44:40 The CRM Bryan Recommends 45:25 How to Start Your Marketing Strategy 46:59 Using AI to Find Your Ideal Customer 47:32 AI Tools for Creating Marketing Ads 48:05 The Future of Real Estate Marketing 48:56 Why Your Marketing Message Matters 49:21 Where to Find Bryan Driscoll 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    How to Turn Marketing Into Real Estate Wealth

  8. Aug 5

    Which Metric Actually Matters? IRR vs. Cash-on-Cash

    Is a higher IRR always a sign of a better real estate deal? Not necessarily. In this video, Gino Barbaro breaks down one of the most important questions real estate investors need to ask when analyzing a deal: Should you focus on IRR, or should you be looking at cash-on-cash return and yield? IRR (Internal Rate of Return) can be a useful metric for comparing investments, but it relies heavily on future assumptions — including rent growth, expenses, exit cap rates, financing, and the eventual sale of the property. Small changes in those assumptions can dramatically change the projected IRR. That’s why Gino and Jake focus heavily on yield and cash-on-cash returnwhen evaluating their own investments. The bigger lesson? Don’t confuse projected returns with realized wealth. When analyzing a real estate deal, ask yourself: • Would I still buy this property if it never appreciated? • Can the property’s cash flow survive higher interest rates? • How long could the property operate if rents softened? • Will this investment help fund my next acquisition? • Am I buying projected wealth or actual, verifiable income? • Is the higher return worth the additional effort and risk? Gino also introduces another important concept: ROE — Return on Effort. A property with a slightly lower projected return may ultimately be the better investment if it requires less management, has fewer problems, better tenants, stronger fundamentals, and greater long-term potential. 📚 Learn more about Wheelbarrow Profits Looking to invest in multifamily real estate or connect with experienced investors? 👉 https://wheelbarrowprofits.com 👉 bit.ly/zenAI_bpp_jandg 👉www.trudiagnostic.com code JAKEAND GINO. for 20% off We're here to help create real estate entrepreneurs... About Jake & Gino: Jake & Gino are multifamily investors, operators, and owners who have created a vertically integrated real estate company. They control over $350M in assets under management. Connect with Jake & Gino here --> https://jakeandgino.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Which Metric Actually Matters? IRR vs. Cash-on-Cash
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Real estate investing, multifamily, and apartment investing—where real estate meets real business ownership. Hosted by investor-entrepreneurs Jake Stenziano and Gino Barbaro, the show goes beyond buying apartments to teach you how to build a durable, well-run real estate business. Each episode blends deal analysis, market insights, leadership lessons, and hard-earned operating experience from owning and managing thousands of units. Whether you’re just starting out or scaling a portfolio, Jake & Gino deliver practical education, honest conversations, and proven frameworks to help you grow cash flow, build systems, and create long-term wealth—without losing sight of family, values, and purpose. Also included under The Jake & Gino umbrella: How To: From real estate underwriting and asset management to organizational structure and owner mindset, How To delivers clear frameworks and actionable guidance for investors who want to build and operate a real estate business with clarity, discipline, and control.

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