Dr Marketing Tips Podcast

Dr Marketing Tips
  • 4.8 (23)
  • Business
  • Semimonthly

Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.  Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.

  1. 1d ago

    Healthcare Marketing Has Changed: What Practice Leaders Need to Know

    Your next patient has likely decided on your practice before they ever pick up the phone. In this special episode of the DrMarketingTips Show, Corey shares a presentation originally delivered to approximately 150 practice administrators at the Healthcare Leaders Association conference in Minnesota about what’s changing in healthcare marketing and what leaders need to be paying attention to now. From how patients discover and evaluate practices to AI, online reputation, digital access, privacy, and website risk, Corey walks through the areas that can have the biggest impact on attracting patients while protecting your organization. Tune in to Discover: Why the patient journey increasingly starts online, and how your Google Business Profile, website, reviews, and booking experience influence whether someone chooses your practiceHow reducing friction in online scheduling and patient access can improve conversions without increasing your advertising budgetWhy reviews are more than a marketing metric and how they can reveal opportunities to improve the patient experienceHow AI is changing search behavior, what AI visibility means for healthcare practices, and why website traffic alone may no longer tell the full storyThe privacy, tracking, consent, accessibility, and AI-related risks practice leaders should be discussing with their marketing, website, and IT partnersHealthcare leaders don't need to become marketers, SEO experts, or AI specialists. But they do need to know whether their teams and partners are focused on the right things. Start with the fundamentals, measure what actually drives appointments, understand where your risks are, and make sure someone inside the organization owns the process.

  2. Oct 22

    What Actually Works on Social Media? A Healthcare Case Study

    Posting more isn't always the answer to better social media results. In this episode of the DrMarketingTips Show, Jennifer and Corey share a healthcare social media case study that generated a 78% increase in impressions and a 42% increase in interactions, all organically and while actually publishing fewer posts. They break down what changed, why authentic practice content outperformed a higher-volume approach, and how medical practices can create a more manageable social strategy by giving social media a specific “job.” Tune in to Discover: How one healthcare practice generated more than 517,000 organic impressions and 5,000 interactions while posting lessWhy giving social media a specific job, such as patient education, recruiting, community engagement, or storytelling, can make content easier to planThe types of authentic content that consistently perform well, including provider photos, patient stories, behind-the-scenes moments, and community involvementHow to involve physicians and staff without turning social media into another full-time job for one personA simple quarterly approach for testing content, measuring what resonates, and using those results to build your future social media strategySocial media doesn't have to be a volume contest.  Evergreen content can keep the lights on, but real people, useful expertise, and genuine community moments are what make a practice memorable. Start small, measure what works, and build from there.

  3. Oct 8

    What Actually Helps You Rank on Google? 5 SEO Priorities for Healthcare Practices

    Search is changing fast, but the fundamentals of good SEO haven't disappeared. In this episode of the DrMarketingTips Show, Jennifer and Corey break down a new survey of 131 SEO professionals examining more than 100 potential Google ranking factors, and what the findings mean for healthcare practices trying to improve their visibility. Tune in to Discover: Why matching your content to real patient search intent ranked as one of the most important factors for SEOWhy quality backlinks still matter (and why a few credible links can be more valuable than hundreds of questionable ones)What “quality content” actually means and how physician expertise, patient stories, original research, and first-party data can help you stand outHow reviews, brand reputation, user experience, and making it easy to take the next step can reinforce your search visibilityFive practical SEO priorities healthcare practices should focus on as they plan for 2027SEO may now mean more than traditional “search engine optimization.” Patients are searching across Google, ChatGPT, Gemini, YouTube, social media, and other platforms. The opportunity is to create useful, credible content wherever they look, while making sure your technical foundation, expertise, and patient experience give them a reason to trust you.

  4. Sep 24

    Google Ads Are Coming to AI Mode: What Healthcare Practices Need to Know

    Google Search is changing again, and this time, your existing search ads may be coming along for the ride. In this episode of the DrMarketingTips Show, Jennifer and Corey break down Google's latest test bringing traditional text-based search ads into AI Mode and what it could mean for healthcare practices already investing in paid search. From maintaining greater control over keywords and budgets to reaching patients as search becomes increasingly conversational, they discuss what practices should pay attention to now (and why this isn't a reason to rebuild your Google Ads strategy overnight). Tune in to Discover: What Google is testing with traditional search ads inside AI Mode and how it differs from Performance Max and AI MaxWhy conversational patient searches may create new opportunities to reach people with strong intent to book an appointmentHow exact- and phrase-match campaigns could give practices more control over keywords and budgets as paid search evolvesWhy healthcare advertising requirements, geographic targeting, tracking, and compliance still matter regardless of where your ads appearWhat practices should review now,  including keywords, ad copy, landing pages, and conversion tracking, without overhauling their campaignsPaid search and AI-powered search are becoming increasingly connected, but the fundamentals haven't changed. Build a strong foundation, continue testing what works, and be prepared to adapt as Google gives advertisers new ways to reach patients.

  5. Aug 27

    Does Google Hate AI Content? What 44,000 Pages Tell Us About SEO

    AI can help you create content faster. But can that content actually rank and stay on Google? In this episode of the DrMarketingTips Show, Jennifer and Corey break down two recent studies examining how AI-generated content performs in search, including what happened to thousands of completely AI-written articles over time and what tens of thousands of pages already ranking on Google reveal about the value of human input. They also discuss what these findings mean for healthcare practices, where accuracy, expertise, credibility, and physician experience matter even more. Tune in to Discover: What happened when 2,000 completely AI-generated articles were published with no human editing or ongoing optimizationWhat more than 42,000 ranking pages reveal about the performance of human-written, AI-generated, and blended contentWhy publishing large volumes of generic AI content may create short-term visibility without sustainable resultsWhere AI can save time in your content workflow and where physician expertise and human judgment still matterHow real patient questions, physician review, videos, practice-specific examples, and ongoing optimization can help your content stand out

  6. Aug 13

    How to Write Healthcare Calls to Action That Convert More Patients

    Your medical practice website can have great content, strong SEO, and compelling provider bios, but if patients don't know what to do next, you're leaving potential appointments on the table. In this episode of the DrMarketingTips Show, Jennifer and Corey break down one of the smallest elements of your website that can have an outsized impact on patient conversions: the call to action (CTA). From replacing vague buttons like "Learn More" and "Submit" to reducing friction and creating authentic urgency, they share five practical rules for writing patient-first CTAs that make the next step clear. Plus, learn how better calls to action can improve the user experience and support your broader SEO and digital marketing strategy. Tune in to Discover: How to shift from transactional CTAs to language focused on what the patient actually wantsWhy your CTA should clearly communicate exactly what happens after someone clicksWhen phrases like "Learn More," "Sign Up," and "View More" may be hurting conversionsHow to write concise, specific CTAs that work on mobile devicesWays to create authentic urgency without resorting to manufactured pressure or marketing gimmicksTake a few minutes to audit the buttons on your website. Small changes to your CTAs can reduce friction, encourage patients to take the next step, and help turn more website visitors into appointments.

  7. Jul 30

    Healthcare SEO Strategies for Google's New 68% Zero-Click Era

    If you've noticed a drop in your medical practice's website traffic over the last few months, you aren't alone—and your marketing isn't failing. The search landscape has fundamentally shifted. Brand new 2026 data reveals a staggering statistic: 68% of all Google searches in the US now end without a single click to an external website. In this episode, Jennifer and Corey break down why Google’s transition into an "answer engine" is turning traditional click-through rates into vanity metrics. They share three concrete strategies for pivoting your digital footprint, explaining why your Google Business Profile is officially the new "front door" of your medical practice, and how to command authority right on the search results page. Tune in to discover: The Death of Vanity Metrics: Why raw organic website traffic is plummeting across the board and why practices must shift focus to high-intent conversion data and actual patient volume.The "Zero-Click" Safe Zones: Why branded searches, local business queries (Google Map Pack), and high-intent transactional searches (e.g., "book online for vein consultation") remain insulated from the zero-click drop.Optimizing for On-Platform Conversions: How to make your Google Business Profile practically flawless by adding pricing, complete service lists, direct booking links, and posting updates twice a week.Diversifying Outside the Google Ecosystem: Why long-term growth requires building brand authority across social video (Instagram, YouTube Shorts), direct patient email newsletters, and local community channels.

  8. Jul 16

    Surviving the New Era of AI-Driven Healthcare Search

    The traditional pipeline of healthcare SEO has officially fractured. For years, medical practices could rely on a predictable formula: publish high-quality, educational content about symptoms and treatments, rank on page one, and watch that organic traffic convert into new patients. But in 2026, Google’s AI Overviews are systematically answering those questions directly on the search results page—resulting in a massive drop in traditional website clicks. In part one of this two-part series, Jennifer and Corey break down the stark reality of the "zero-click search," backed by recent data showing that nearly 69% of Google searches now end without a user ever leaving the platform. They discuss why top-of-funnel informational traffic is disappearing, how this reshapes the patient acquisition funnel, and why your Google Business Profile is about to become your most critical digital asset. Tune in to discover: Why nearly 100% of healthcare treatment and procedure searches now trigger an AI Overview, causing organic click-through rates on those topics to plunge by 61%.Why a drop in raw traffic numbers isn't a failure—the casual "window shoppers" are being filtered out, leaving further-down-the-funnel, highly motivated patients who are actually ready to book.A look at AI "agents" moving beyond simple chat functions to actively cross-reference calendars, check insurance networks, and book appointments for patients.

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About

Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more.  Tune in to discover what truly works from those on the front lines of medical marketing. Subscribe now to stay ahead in the ever-evolving world of healthcare marketing.

Information

  • Creator
    Dr Marketing Tips
  • Years Active
    2015 - 2026
  • Episodes
    394
  • Rating
    Clean
  • Copyright
    © 2026 Dr Marketing Tips Podcast
  • Show Website
    Dr Marketing Tips Podcast