165 episodes

Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works Suzi Dafnis | Michelle Falzon

    • Business
    • 5.0 • 10 Ratings

Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.

    161 - How To Make Money With Your Online Course (Even If You Are In a “Weird” Niche”) with Artist, Bonnie Christine

    161 - How To Make Money With Your Online Course (Even If You Are In a “Weird” Niche”) with Artist, Bonnie Christine

    Ever feel like you’re in a weird niche and therefore couldn’t possibly make money from an online course? I mean, who out there would want to learn how to do what you do?
    In this episode, your hosts Suzi Dafnis and Michelle Falzon chat to artist, Bonnie Christine who has grown a multi-million dollar business teaching surface and pattern design to other artists.
    Listen to this episode to hear more about:
    How Bonnie Christine prepares for success by having a 5-month runway to her course launch The exact strategies that enabled Bonnie to double her email list size EVERY year for the past 4 years! What content Bonnie gives away for free and WHEN she does it (this part is the really important bit!) How you can collaborate with your “competitors” for a win/win outcome The inspiring spirit of contribution that sees Bonnie give 10% of her GROSS revenue to philanthropic causes Why the success of your NEXT launch depends on how you treat your audience in between launches (and what you can do in between launches that makes ALL the difference) And much more. Also mentioned in this episode:
    HerBusiness Success Mastermind Bonnie Christine and her wonderful programs Stu McLaren

    • 1 hr 1 min
    160 - Why Being Opportunistic is Costing You Opportunities

    160 - Why Being Opportunistic is Costing You Opportunities

    Being opportunistic is like a badge of honour we all need to wear as business owners, right?
    In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon take a second look at what it means to be opportunistic and why jumping every time the window of opportunity opens could actually be COSTING you the opportunities you already have!
    Listen to this episode to hear more about:
    The mantra you might find helpful the next time your opportunistic self wants to add ANOTHER idea to your already full schedule Why opportunities can lead to overwhelm and how to sift through the ones to say yes to and the ones to say no to When a “no” is actually a “not right now” What Bruce Lee can teach us about content marketing and where to focus our time and energy And much more. Also mentioned in this episode:
    HerBusiness Success Mastermind Morten Hanson “Great At Work - The Hidden Habits of Top Performers”

    • 26 min
    159 – Clubhouse: Grow Your Community and Influence – with Shana Bresnahan

    159 – Clubhouse: Grow Your Community and Influence – with Shana Bresnahan

    Clubhouse - what’s all the fuss about? Is the social network based on voice that’s got everyone talking a giant waste of time or one of the hottest new ways to grow an audience and find customers, strategic partners and a support network?
    Your hosts, Suzi Dafnis and Michelle Falzon speak with Clubhouse early adopter, experienced moderator and one of the first ever Clubhouse course creators, Shana Bresnahan about what Clubhouse is, how it works and what you can do to get value from this new platform.
    Get Shana’s FREE Clubhouse Course here:
    Freeclubhousecourse.com
    Listen to this episode to hear more about:
    3 reasons everyone needs to be paying attention to Clubhouse How to create a Clubhouse profile that gets you noticed and attracts outreach from the people you want to be talking to SEO tips for getting found on Clubhouse Why the first 80 characters in your profile are the most important Hate emojis? You might need to rethink your position based on one of Shana’s big tips that makes the most of a particular Clubhouse quirk How to create “Connection Points” on Clubhouse that get you conversations with potential clients, alliances and build your network How and when to join or start your own Club on Clubhouse Why Clubhouse could be one of your best sources of Market Research The #1 tip when considering starting a Clubhouse room What’s converting on Clubhouse right now (the answer may surprise you) How to use LinkedIn and Instagram to supplement your Clubhouse experience and create more connections and sales The “pod” strategy that is helping small groups of people working together to get massive traction on Clubhouse And much more. Also mentioned in this episode:
    HerBusiness Success Mastermind Shana’s Free Clubhouse Course

    • 47 min
    158 - 3 Steps to Creating Effective Course, Training & Event Content

    158 - 3 Steps to Creating Effective Course, Training & Event Content

    If you’ve ever felt like you’ve overwhelmed people who bought your online course by giving too much content; or you’ve ever delivered an information session and had people tune out; or you’ve run a 5-day Challenge or 3-Day event and wondered why you didn’t get high feedback scores when you put your heart and soul into it - it’s likely because you were missing this 3-part approach to your content.
    In this episode, your hosts, Suzi Dafnis and Michelle Falzon are diving into the “teach, do, review” approach that can totally revolutionise how you deliver your Course, Training & Event Content by making it more effective and engaging and delivering REAL results for your students and clients.
    Listen to this episode to hear more about:
    How to cure your content from being a “blurtfest” where you share a ton of information but bore your students to distraction Why wanting to share all that you know is one of the WORST things you can do for your students Why creating space in your courses and content for people to “try” to implement, even with imperfect knowledge, is key for successful learning outcomes How this 3-part process can get you more student success stories Why there’s more to the “review” step than just Q&A And much more. Also mentioned in this episode:
    HerBusiness Success Mastermind REACH Retreat Net Promoter Score Jenny De Lacy - Talking Digital

    • 56 min
    157 - Lessons in Overdelivering from a Direct Marketing Legend

    157 - Lessons in Overdelivering from a Direct Marketing Legend

    Brian Kurtz is definitely an “OG” when it comes to Direct Response Marketing.
    In addition to sending over 1 billion (with a “B”!) pieces of direct mail in his 40 year career, he’s also pioneered other platforms like TV infomercials, where he was responsible for buying media in excess of $80 million, selling over 3 million books via direct response television over a three year period.
    He was instrumental in growing the publishing company, Boardroom, from a tiny operation to, at its height, over $157 million. Sending between 50 million and 200 million pieces of DIRECT MAIL a year - yes, BEFORE EMAIL when you used to have to pay to send anything to anyone…
    He’s worked with the who’s who of the most amazing direct response copywriters and marketers who have ever lived - people like Dan Kennedy, Gary Bencievenga, Eugene Schwartz, Parris Lamprolous, Clinton Makepiece, Jay Abraham just to name a few.
    To generate millions of dollars in sales and he pioneered many of the direct response strategies that we still see at play in modern online marketing today.
    Listen to this episode to hear more about:
    How Brian was able to build a multi-million best-selling magazine that “nobody had heard of” that competed with the Wall Street Journal and Business Week… all by direct mail! The 1980’s mail-list management techniques and philosophies that are STILL true today if you want to monetise and grow your list The single most important philosophy you need when growing your business The surprising way loving humanity can help you grow your influence, reach and income What you REALLY need to know about your ideal client to reach them with your message Lessons learned from sending 150 million pieces of direct mail a year The mistakes most content marketers make that can be overcome with a bit of Direct Marketing 101 When to focus on the “sizzle” and when to focus on the “steak” Brian’s 41, 39, 20 rule that will change the way you market forever And much more. Also mentioned in this episode:
    HerBusiness Success Mastermind Work with Brian Brian’s Blog

    • 1 hr 23 min
    156 - How to Optimise Your Marketing Funnel

    156 - How to Optimise Your Marketing Funnel

    Your marketing funnel includes all the steps you get people to take - from first finding out about you, through to buying from you. And there are myriad ways you can put your marketing funnel together.
    Regardless of what your funnel looks like, chances are you are not going to make it perfect the first time. And that’s where people go wrong.
    They think, “It’s not working, I have to try something else.” And then they are off chasing their next bright shiny object.
    In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share what you can do instead of abandoning your funnel - and that’s how to optimise your funnel. What are the improvements you need to make, where do you need to focus and what do you do first? Because chances are, you are actually on a real winner with your funnel, if you just know how to tweak it.
    Listen to this episode to hear more about:
    The life-long sales lesson Michelle learned as a kid at the Royal Easter Show watching the product spruikers Tips for demonstrating your physical product - whether in person or selling online And much more. Also mentioned in this episode:
    HerBusiness Success Mastermind Content Sells Podcast Episode 4 Finding Your Marketing Mountain Content Sells Podcast Episode 66 Turning Content into Sales With “The Problem/Solution Dance” Fiona Keary - Style Liberation Angela Counsel - 7 Day Hormone Reset Marie Cosgrave - Print2Metal Marion Metz - Admin Magic 4 U HerBusiness Facebook Group

    • 45 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Katie Joy B. ,

Content That Converts

It's no secret that quality content is crucial in our current marketing climate, but what is a secret is that creating said content doesn't have to be difficult or tedious. Suzi and Michelle serve up easy-to-follow, actionable advice that is sure to convert when used as instructed. They're also kind, funny and have lovely accents, which is always nice :) Keep up the great work ladies!

Rovemi ,

B2B Writer Medical Devices

Enjoy your wit and wisdom.You so easily address the fundamentals. It makes me want to stop my car as Im traveling through Virginia back roads and write things down. You make me laugh when you laugh and then have e nodding my head at the important things you say. Thanks for all the effort you put in to this.

NYC Traveller ,

Worth a lot of $$$

I used to struggle with WHEN to ask for testimonials, HOW to ask, and WHAT to ask and then WHY the one they gave me was so ramble and ineffective. Now, however, I have a formula. Not just one formula but many. I just listened to the HOW TO GET AWESOME CLIENT STORIES AND TESTIMONIALS podcast and it is packed with amazing content. Michelle and Suzi could sell this episode alone for a lot of $$$ - it’s filled with incredibly valuable material. It’s smart, it’s cutting edge, it’s got great examples and a variety of approaches so there’s truly something in here for everyone.

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