AM/PM Podcast

Helium 10
  • 4.7 (210)
  • Entrepreneurship
  • Updated Weekly

Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce. Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace. New episodes drop every Wednesday and Friday. And every Wednesday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers. Subscribe and level up your E-commerce game!

  1. 5d ago

    #546 - 10 New Tools & Strategies to Grow Your Business

    In this episode, Bradley shares 10 new tools and strategies for Amazon, TikTok Shop, and Walmart sellers, covering AI research, ad tactics, inventory, indexing, and smarter profit tracking. What if you could uncover keyword indexing problems, research entire Amazon niches with AI, monitor sales across marketplaces, and find new advertising opportunities in a fraction of the time? In this episode, Bradley Sutton breaks down 10 new Helium 10 tools and strategies, plus 2 bonuses, built to help Amazon, TikTok Shop, and Walmart sellers make faster, more informed decisions.   The episode dives heavily into new Helium 10 MCP capabilities, including Black Box Niche research, historical price, BSR, review, and search volume data, Index Checker, Product Targeting, and competitor research. Bradley demonstrates how these tools can work together with Claude to uncover niche opportunities, analyze competitors, identify keyword gaps, and find potential product targets without jumping manually between multiple reports.   There are also updates designed to improve everyday operations. Sellers can now check keyword indexing directly from Keyword Tracker, use prebuilt advertising tactics and bid rules, monitor TikTok Shop performance through Seller Pulse, view Walmart inventory levels, account for indirect business costs inside Profits, and gain greater visibility into AWD inventory. Each feature is connected to a practical strategy for protecting profitability, improving advertising, or spotting problems before they become bigger issues. The biggest takeaway is that these aren't just new buttons to click. They're opportunities to combine AI, automation, and better data into smarter workflows for your e-commerce business. Whether you're researching your next product, optimizing PPC, watching inventory, or figuring out why a keyword suddenly stopped ranking, the right data can help you act faster and make better decisions before your competitors do. In episode 546 of the AM/PM Podcast, Bradley covers: 00:00 - Introduction 01:27 - Keyword Tracker Index Checker 04:57 - Niche MCP 08:00 - MCP History - Price, BSR, Reviews, Search Volume 11:16 - Amazon Ads Tactics 15:56 - Index Checker MCP 18:21 - TikTok Shop Seller Pulse 20:09 - MCP Product Targeting 23:48 - Walmart Inventory Levels 24:53 - MCP Competitors 29:02 - Amazon Indirect Costs 31:20 - AWD Inventory

  2. 6d ago

    #545 - TikTok Shop USA Booming and New EU Packaging Policy | Weekly Buzz 8/13/26

    TikTok Shop USA sales are booming. There are some new regulations for packaging if you're selling in Europe, and the most-requested tool for MCP for Helium 10 is now available. These stories and more on today's weekly buzz!   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   TikTok Shop’s U.S. GMV Nearly Doubles to $11.8B in H1 2026 https://www.netinfluencer.com/tiktok-shop-us-gmv-nearly-doubles-to-11-8b-usd-in-h1-2026/ Why China’s traders, e-commerce merchants feel boxed in by new EU packaging rules https://www.scmp.com/economy/policy/article/3363746/why-chinas-traders-e-commerce-merchants-feel-boxed-new-eu-packaging-rules Most Asked For Helium 10 MCP Update Helium 10 has launched Black Box Niche for MCP, giving sellers the X-ray-style data they’ve been asking for directly inside Claude. Instead of researching keywords one at a time with the Chrome extension, users can analyze multiple niches at once and compare metrics like search volume, top-product revenue, number of listings generating over $5,000 in sales, and how many top products have low review counts. The feature makes it much faster to compare market opportunities and competition across multiple keywords using the Helium 10 MCP.   How Amazon's AI shopping assistant makes hundreds of millions of products feel personal https://www.aboutamazon.com/news/retail/alexa-for-shopping-learn-and-be-curious-podcast Optimize your listings with built-in Seller Central tools https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR1ZKWFZETkRTSFhYQVo1 Amazon Expands Locker Network to more than 750 U.S. College Locations https://press.aboutamazon.com/retail/2026/8/amazon-expands-locker-network-to-more-than-750-u-s-college-locations In episode 545 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 -  Introduction 00:43 - TikTok Shop US BOOMING 03:13 - New EU Packaging Regulations 05:11 - Most Asked For MCP Update 09:13 - Amazon's Alexa Predictions 14:36 - Research Dead Amazon Listings For Opportunity 17:55 - Amazon Caters To College Students

  3. Aug 8

    #544 - The Amazon Metric Most Sellers Aren’t Tracking

    What if one overlooked Amazon metric is quietly costing you sales? Discover how keyword tracking, rank data, and smarter PPC decisions can uncover hidden revenue and stop wasted ad spend.   Amazon sellers spend countless hours researching products, optimizing listings, and managing PPC, but one important metric can easily get overlooked: keyword rank. In this episode, Bradley Sutton breaks down why tracking where your products appear for important search terms can reveal whether your advertising is actually helping your business grow or simply burning through your budget. Even with the rise of AI-powered shopping experiences, keywords remain a major part of how customers discover products on Amazon. Bradley uses real account data, Search Query Performance, and Helium 10 MCP inside Claude to show just how much revenue individual keywords can generate. In one example, a single keyword accounted for thousands of dollars in sales, while hundreds of different search terms contributed purchases to the same product. But finding keywords is only the beginning. Bradley explains how sellers can monitor sponsored and organic rank, identify keyword opportunities competitors are already winning, track relative rank, and automatically discover new search terms worth watching. He also shows how keyword data can inform PPC decisions, including when to raise bids, lower them, pause campaigns, or restart advertising when organic rankings begin to fall. The biggest opportunity comes from turning that data into action. Instead of manually checking dozens of keywords and adjusting bids throughout the day, sellers can connect keyword tracking with advertising rules to dramatically reduce repetitive work. The takeaway is clear: understand which keywords are actually driving your business, track how your rankings change, and use that information to spend smarter. Small improvements across the right keywords can add up to significant sales while helping prevent thousands of dollars in wasted advertising. In episode 544 of the AM/PM Podcast, Bradley discusses: 00:00 - Introduction 01:30 - The Amazon Metric Most Sellers Overlook 03:00 - How Much Amazon Revenue Comes From Keywords? 07:59 - Why Page One Ranking Matters 08:04 - Using Title Density To Find Ranking Opportunities 13:04 - Is Your PPC Actually Improving Organic Rank? 15:17 - Tracking Sponsored And Organic Keyword Rank 21:34 - How One Keyword Generated Thousands In Sales 22:34 - 333 Keywords Driving Purchases 23:34 - Finding Competitor Keyword Opportunities 27:48 - Tracking Your Rank Against Competitors 28:45 - Automatically Finding New Keywords 30:50 - Automating PPC Bid Changes With Keyword Rank 34:40 - Amazon Keyword Strategy Q&A 36:12 - How Many Keywords Should You Track? 38:29 - How To Choose The Right Competitors

  4. Aug 6

    #543 - New Amazon Creator Ads, TikTok Shop Gets MCF, & Walmart Uses AI to Speed Up Delivery | Weekly Buzz 8/6/26

    New sponsored product creator campaigns, TikTok Shop now has MCF, and how Walmart is using AI to increase delivery speeds. These and more buzzing news on this week's episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   TikTok Enters the Multichannel Fulfillment Race with FBT MCF https://www.geekseller.com/blog/tiktok-enters-the-multichannel-fulfillment-race-with-fbt-mcf/ New Helium 10 MCP Claude Skill: How To Check Amazon Relevancy Helium 10’s Amazon Recommended Rank Claude skill reveals how Amazon’s relevancy engine views your ASIN, identifies keywords that may struggle to earn impressions, and uncovers stronger advertising opportunities before you waste budget. Use it to analyze your products or competitors at scale. To get the skill, comment “ARR skill” on Instagram, YouTube, or wherever you’re watching, and the download link will be sent to your DMs. How Walmart is increasing delivery speed using AI models https://www.retailbrew.com/stories/how-walmart-is-increasing-delivery-speed-using-ai-models Amazon Seller Central News: Answers to your product title update questions https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQzU4QktUVlpFRE1BWko5 Amazon Seller Central News: Understand why you’re not the Featured Offer https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRkpQQ0JFVzRWRVBERUpZ Report Amazon brand violations faster with one guided experience https://sell.amazon.com/blog/announcements/report-a-violation Amazon Seller Central News: Boost your sales during the Labor Day Sale https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRFRGOVFVMkpDWUNCNVRC In episode 543 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:42 - New Sponsored Product Creator Ads 03:14 - TikTok Shop Now Offers MCF 05:22 - How To Check Amazon Relevancy 13:19 - Walmart Uses AI to Increase Delivery Speed 14:39 - Answers to Your Title And Item Highlights Questions 17:44 - Why You're Not Winning the Buy Box 18:49 - Report Violations Faster 19:31 - How to Calculate TikTok Shop Profitability 22:51 - Boost Sales During Amazon's Labor Day Sale

  5. Aug 1

    #542 - Ultimate Guide To The New Helium 10 MCP

    What if Amazon sellers could turn Helium 10 data into instant AI reports? Learn about MCP workflows for keyword research, PPC, competitor analysis, listings, and faster decisions. Amazon sellers have access to enormous amounts of valuable data, but turning that information into clear decisions can take hours of filtering, exporting, and spreadsheet work. In this episode, Carrie Miller, Bradley Sutton, Jason McLellan, and Vincent Lan demonstrate how the new Helium 10 MCP connects Amazon data with AI platforms such as Claude and ChatGPT, allowing sellers to analyze their businesses through simple, conversational prompts.   The episode explores practical workflows for Amazon competitor research, keyword ranking, PPC optimization, product research, and listing improvement. Sellers can compare a competitor’s strongest and weakest sales months, identify the keyword-ranking changes that may have influenced performance, uncover valuable keywords they are not tracking, and connect changes in page traffic with historical keyword movement. The Helium 10 MCP can also combine information from Cerebro, Black Box, Search Query Performance, Profits, Keyword Tracker, Brand Analytics, and Helium 10 Ads into one customized report.   Carrie shares how her listing analysis skill compares a product with its competitors, identifies keyword gaps, evaluates listing quality, and prioritizes search terms that may be close enough to page one for a strategic PPC push. Jason reveals how his agency combines Product Opportunity Explorer data with Helium 10 insights to create detailed market intelligence reports, while Vincent explains how he centralizes weekly performance data to understand how changes to pricing, images, rankings, and advertising affect the entire business.   The real power of the Helium 10 MCP is not simply having more data—it is being able to ask better questions and receive an actionable plan in minutes. Sellers who learn how to build effective prompts and reusable AI skills can replace hours of repetitive analysis with faster, smarter decisions. The tools are evolving quickly, but the sellers who begin experimenting now may gain an important advantage in how they research, optimize, and grow their Amazon businesses.   In episode 542 of the AM/PM Podcast, Bradley, Carrie, and Vincent discuss: 00:00 - Introduction 01:35 - What Is The Helium 10 MCP? 03:55 - Connecting Keyword Rankings With Sales Changes 07:24 - Building A Market Intelligence Report With Jason McClellan 12:18 - Finding Competitors’ Most Consistent Clicked Keywords 13:58 - Connecting Helium 10 MCP To Claude And ChatGPT 15:56 - Carrie’s Favorite MCP Keyword Opportunity Strategy 17:15 - Analyzing Competitor BSR And Historical Rankings 20:46 - Finding Valuable Keywords You Are Not Tracking 23:06 - MCP Usage Limits And Upcoming Write Capabilities 27:47 - Connecting Page Sessions With Keyword Rank Changes 31:05 - Using MCP To Improve PPC Campaign Structure 35:23 - Tracking Branded Search Volume And Product Opportunities 38:39 - Carrie’s Listing And Competitor Analysis Skill 42:50 - Combining Helium 10 Tools Into One Weekly Report 45:07 - How To Reduce MCP Calls And Use It Efficiently 47:19 - Finding Competitor Keywords Worth A PPC Push 49:46 - Free Helium 10 MCP Prompts And Skills

  6. Jul 30

    #541 - TikTok Shop Prime? | Amazon New Titles Spotted | Opportunity Explorer New Feature | Weekly Buzz 7/30/26

    Will there be a TikTok Prime soon? Some of Amazon's new titles are being seen out in the wild. Amazon Product Opportunity Explorer has a new AI feature. These stories and more on today's Weekly Buzz.   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   TikTok Tests Prime-Style Shopping Membership Service https://www.pymnts.com/commerce/ecommerce/2026/tiktok-tests-prime-style-shopping-membership-service/ Amazon Seller Central News: Link your carrier accounts to Amazon Buy Shipping https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUlRaNFNWV1FFRFRKN1dV See pending Amazon title changes here - https://sellercentral.amazon.com/myinventory/inventory/views/rlu Amazon Seller Central News: Understand testing, inspection, and certification requirements https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRzdUVDNTMkFRRlBTQUtV Amazon Product Opportunity Explorer New Feature - Validate Product Ideas In episode 541 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:39 - TikTok Prime? 02:50 - Search Query Performance Strategy 05:21 - Amazon Buy Shipping Update 07:45 - Amazon New Titles In Effect 11:58 - New Testing and Certification Requirements 13:10 - Schedule Amazon Review Requests 15:37 - Amazon Product Opportunity Explorer New Feature

  7. Jul 25

    #540 - Amazon Title Changes Are Coming: What Sellers Must Do

    Amazon title limits are changing. Learn how to protect your most important keywords, update listings faster, and keep Amazon’s AI from making costly changes to your product titles. Amazon is introducing a major product title update beginning July 27, and sellers need to understand what is changing before Amazon’s AI starts rewriting their listings. Most product titles will be limited to 75 characters, while an additional 125 characters can be placed in a new Item Highlights field. Although Amazon says the split should not affect indexing, advertising relevance, or searchability, sellers should still carefully review which keywords remain in their titles and how important phrases are structured. In this episode, Bradley Sutton explains why the first 75 characters still matter for Amazon SEO and how sellers should prioritize their brand name, main product keyword, and key distinguishing features such as size, color, or quantity. He also demonstrates how to preview Amazon’s proposed AI changes inside Seller Central. While Amazon’s recommendations may preserve most listing content, even a small wording change can remove an important exact keyword phrase and potentially weaken a product’s relevancy signal.   For sellers managing hundreds or thousands of listings, manually reviewing every title is not practical. That is where Helium 10’s new Bulk Optimize Titles feature inside Listing Builder becomes especially valuable. Diamond Plan members can select multiple active listings, generate AI-recommended titles and Item Highlights, review the suggestions from one screen, and sync the optimized content directly to Amazon. The tool is designed to preserve valuable keyword phrases while keeping listings compliant with Amazon’s new character limits.   Amazon’s update does not need to become a last-minute emergency. Review your titles, protect your most valuable search terms, and use the right tools to update your catalog efficiently. Sellers who want access to Bulk Optimize Titles can use coupon code SSP20 to save 20% on the Helium 10 Diamond Plan for six months. Do not wait for Amazon’s AI to decide how your products should be presented. Take control of your listings before the changes take effect. In episode 540 of the AM/PM Podcast, Bradley talks about: 00:00 - Introduction 00:49 - The July 27 Amazon Title Requirements 01:14 - How Titles And Item Highlights Will Be Split 03:00 - Why Product Titles Matter For Amazon SEO 04:30 - What To Include In The First 75 Characters 05:00 - Previewing Amazon’s AI Title Changes 07:22 - How Amazon’s AI Can Remove Important Keywords 09:19 - The 14-Day Review And Approval Period 10:42 - Helium 10’s New Bulk Optimize Titles Feature 11:55 - Amazon AI Versus Helium 10’s Recommendations 12:50 - Syncing Optimized Titles Directly To Amazon 13:55 - Save 20% On The Diamond Plan With This Discount Code 15:39 - Creating New Listings Under The Updated Format 17:42 - Final Title Optimization Checklist

  8. Jul 23

    #539 - Amazon Deadline Alert, Walmart Adds Negative Targeting, & 35% off MCF | Weekly Buzz 7/23/26

    The deadline for Amazon title updates is fast approaching. Walmart announces negative targeting, and AI images must now be tagged in the metadata. We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon Seller Central News: Updates to improve your product titles begin on July 27 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV0NZOTdDTktSR0pHQzlW   Helium 10’s New Bulk Optimize Titles feature inside the Listing Builder tool lets sellers quickly generate, review, and sync updated Amazon titles and item highlights across multiple listings. It also helps preserve important keywords that Amazon’s automated suggestions may remove.   Watch Bradley’s full step-by-step training at http://h10.me/bulktitles   Walmart is launching negative keyword targeting for all Sponsored Products advertisers on July 29, giving sellers more control over irrelevant search terms, ad spend, and campaign performance.   Amazon Seller Central News: Add to existing variation families from the Add Products page https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUpSM0Q3SkVBNFpMVkE5   Amazon Ads News: Brand+ and Performance+ expand AI, keep advertiser control https://advertising.amazon.com/en-us/resources/whats-new/brand-plus-and-performance-plus-expand-ai/ Amazon Seller Central News: You must now tag AI-generated people in listings and A+ content https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0Y1MkJCWkdGSjgyR0oy Amazon MCF Discount for TikTok Shop Orders Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited fulfillment rates for eligible U.S. TikTok Shop orders for 12 months. Sellers can also connect MCF to TikTok Shop through Helium 10 to streamline fulfillment and manage inventory more efficiently. Lastly, Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited rates for eligible U.S. TikTok Shop orders for the next 12 months. Learn more at http://h10.me/accelerate and use coupon code heliumsellerscomp   In episode 539 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:43 - New Amazon Title Requirement Deadline Approaching 02:14 - New Feature Alert Bulk Upload Titles and Item Highlights 05:30 - Walmart Announces Negative Targeting 07:00 - Now You can Easily Add to Existing Variations 08:14 - 10 New Brand+ and Performance+ Ads Capabilities 09:42 - How to Find the Country of Origin of Amazon Sellers 11:41 - You Must Now Tag AI Generated Images in Metadata 13:25 - Amazon MCF Discount for TikTok Shop Orders  14:42 - Don't forget to sign up for Amazon Accelerate and Seller Cafe

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4.7
out of 5
210 Ratings

About

Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce. Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace. New episodes drop every Wednesday and Friday. And every Wednesday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers. Subscribe and level up your E-commerce game!

Information

  • Creator
    Helium 10
  • Years Active
    2015 - 2026
  • Episodes
    546
  • Rating
    Clean
  • Copyright
    © Copyright 2020 All rights reserved.
  • Show Website
    AM/PM Podcast

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