AM/PM Podcast

Helium 10
  • 4.7 (210)
  • Entrepreneurship
  • Updated Weekly

Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce. Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace. New episodes drop every Wednesday and Friday. And every Wednesday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers. Subscribe and level up your E-commerce game!

  1. 3d ago

    #560 - Drive Amazon Traffic Without Paying for Ads

    Could an AI influencer send shoppers to your Amazon products? Discover how videos made for under $1 can drive organic traffic, build an audience, and help grow without paying to boost posts.   What if the person introducing shoppers to your products never existed in real life? In this episode of the AM/PM Podcast, Bradley Sutton welcomes e-commerce marketer Hurricane Liz Herrera for a hands-on workshop exploring how AI-generated influencers can attract attention and send organic traffic to Amazon listings. Liz shares examples of brands generating substantial sales with little or no sponsored advertising activity in the data she presents, raising an intriguing question: How much of your competitors’ success could be starting outside Amazon?   Liz takes viewers inside her content creation process, from researching successful Instagram videos to building an AI character and generating individual scenes in Google Flow. She demonstrates how AI assistants can break a script into short segments, suggest an avatar based on a product’s target customer, and prepare images for animation. Using the credit costs discussed during the workshop, she estimates that a six-scene video can cost around $0.90 to generate. The demonstration also reveals why detailed prompts, consistent character references, and a final human review matter when turning AI output into usable content.   Creating the video is only part of the strategy. Liz explains how she distributes content through separate influencer accounts on Instagram and Facebook, using calls to action that encourage viewers to comment and receive a product link. She also shares an example of an account that continued attracting followers and sales after posting stopped. Bradley and Liz discuss how recommendation feeds can introduce videos to people who have never followed the creator, allowing newer accounts to reach potential customers. Their focus remains on content that motivates action, with appropriate disclosures and messaging that fits the brand.   For sellers ready to expand production, Liz shares how automation connects script selection, image generation, rendering, and editing while preserving a final human quality check. She also discusses her Paris workshop and the work involved in maintaining these systems as tools evolve. Watch the YouTube version to follow the visual demonstration, then consider where this approach could fit your business. Start with one clear product story, create something worth watching, and use what you learn to build another path for shoppers to discover your brand. In episode 560 of the AM/PM Podcast, Bradley and Liz discuss: 00:00 - Introduction 07:46 - Brand Examples And External Traffic 16:02 - Meet The AI Influencers 18:12 - Finding Scripts And Researching Content 23:53 - Creating AI Video Scenes In Google Flow 32:28 - Turning Viewer Comments Into Product Traffic 35:08 - Automating AI Video Production 42:37 - AI Disclosures And Brand Trust 44:41 - Breaking Down Video Creation Costs 46:08 - Distributing Videos On Instagram And Facebook

  2. 6d ago

    #559 - Amazon Unboxed 2026 Big Announcements | 20+ Helium 10 New Features | Weekly Buzz 9/30/26

    10 new announcements fresh from Amazon unBoxed 2026, plus 20 new Helium 10 features this week. These and more on today's Weekly Buzz episode! We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   One of the biggest announcements from Day 1 of Amazon UnBoxed was that the event will return to New York next year. The news received the most enthusiastic spontaneous applause of the day, although official dates have not yet been announced. Amazon Ads: Accelerate authentic reviews with Review Requests https://advertising.amazon.com/resources/whats-new/get-product-reviews-faster-with-review-requests Helium 10 Adds 50 New Tools to Its ChatGPT Plugin Diamond members can now access expanded Walmart and TikTok Shop research, Market Tracker 360, Ads insights, Review Insights, Listing Builder, Keyword Tracker, Alerts, and more—all directly inside ChatGPT at no additional cost. Amazon Ads: Get more done across advertising through conversation in Amazon Ads Agent https://advertising.amazon.com/resources/whats-new/conversational-experience-amazon-ads-agent Amazon Ads: Analytics through conversational experience in Amazon Ads https://advertising.amazon.com/en-us/resources/whats-new/analytics/ Helium 10 Launches a Live War Room for Major Shopping Events Currently available to Elite members, the new tool acts as a command center for tracking sales pace, orders, ad performance, ACOS, campaign budgets, and customer locations during events like Prime Day and Black Friday. Sellers can set targets beforehand, monitor results in near real time, and receive an AI-powered performance report afterward. Helium 10 also introduced several Profits updates, including a change log, Subscribe & Save reporting, improved VAT support for EU sellers, and TikTok Shop GMV Max Live ad spend tracking.   Reach new audiences using DVA+, bringing the power of programmatic advertising to everyone. https://advertising.amazon.com/resources/whats-new/dva-plus-display-video-audio-campaigns Helium 10 Adds 9+ New Tools and Features to Its Claude MCP Sellers can now check Amazon account health, review B2B offer changes, analyze Google Trends, and manage Keyword Tracker data directly through the MCP. Other updates include Amazon influencer research, saved keyword and product list management, plus detailed TikTok Shop sales and GMV history.   Amazon and Helium 10 Introduce Smarter Advertising Tools Amazon’s new Full-Funnel Campaigns use AI to coordinate sponsored ads, display, video, and streaming TV under one budget and optimization engine. Helium 10 Ads also added MCP-powered dayparting analysis, helping sellers identify their most and least profitable hours and build campaign-specific bidding schedules. Additional UnBoxed announcements included Sponsored Services, Amazon Ads MCP Lite, an AMC SQL Generator, and more granular Amazon Marketing Stream data. Together, these updates give advertisers more automation, deeper insights, and greater control over every stage of their campaigns.   In episode 559 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 01:38 - unBoxed 2027 in NY 02:20 - Sponsored Review Requests 04:46 - ChatGPT MCP Updates 07:00 - Amazon Ads Agent 10:25 - Live Key Shopping Date War Room 15:18 - New Amazon Advertising Tool: DVA+ 16:22 - 9 New MCP Tools 20:35 - Amazon Full Funnel Campaigns 22:35 - Amazon Ads Dayparting MCP Feature 25:50 - More Amazon Unboxed Announcements

  3. Sep 26

    #558 - Amazon’s Biggest Seller Updates From Accelerate 2026

    Live from Amazon Accelerate 2026, discover the biggest AI, logistics, lending, compliance, and product research updates set to transform how Amazon sellers operate and grow. Amazon Accelerate 2026 delivered a wave of announcements that could reshape how sellers build and manage their businesses. One of the biggest developments is Amazon’s collaboration with Anthropic, which could bring Seller Assistant’s intelligence, recommendations, and ability to take approved actions into Claude. Helium 10’s Bradley Sutton and Andrea Marquez of Amazon’s This is Small Business podcast explore how sellers may soon combine Amazon business information with tools such as Claude and Helium 10 MCP to research opportunities, analyze performance, and streamline everyday operations. The episode examines Amazon’s growing role across the entire supply chain. Amazon Global Logistics can now deliver inventory from a factory to a seller’s warehouse or 3PL, while Multi-Channel Fulfillment can provide faster Prime-style delivery for orders placed through platforms such as TikTok Shop. Sellers may also gain access to expanded financing, more flexible supply chain services, and greater protection against immediate listing suspensions. Bradley and Andrea also discuss how conversational shopping with Alexa for Shopping could help customers discover products without knowing the correct keywords. On the seller side, new product-validation tools can provide valuable category insights before a product launches. Personalized Brand Stores will also allow businesses to create different experiences for first-time visitors and returning customers, making branding and customer relationships even more important. The episode concludes with interviews about Amazon’s Seller Partner Plugin and updated returns programs, including Restore to New and customized grading. Together, these developments point toward a more connected selling ecosystem—but technology alone will not determine who succeeds. Sellers who combine these tools with strong products, authentic branding, customer understanding, and consistent execution will be best positioned to grow. In episode 558 of the AM/PM Podcast, Bradley and Andrea discuss: 00:00 - Introduction 03:49 - Amazon AI & The Anthropic Collaboration  07:53 - Expanding Globally With Amazon Logistics 10:47 - New Protection Against Immediate Suspensions 13:27 - Expanded Amazon Lending Options 15:06 - Prime Delivery For Multichannel Orders 18:25 - Amazon Supply Chain Services 19:40 - Product Discovery Through Alexa 26:02 - Competitive Research And Product Validation 29:03 - Personalized Amazon Brand Stores 32:55 - The New Seller Partner Plugin 33:43 - Recovering More Value From Returns

  4. Sep 25

    #557 - Amazon Accelerate Announcements + Get Your Amazon Payouts Daily | Weekly Buzz 9/24/26

    Seller Assistant workflows are now in Seller Central. There's a new selling partner plugin for AI tools. And now you can get payouts every 24 hours. These and more on this episode of The Weekly Buzz live from Amazon Accelerate 2026! We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Amazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic’s Claude https://www.aboutamazon.com/news/innovation-at-amazon/seller-assistant-plugin-amazon-quick-claude Amazon Seller Central News: Get your payouts within 24 hours, at no cost https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOU1ERldRWVpQQ0VOUU1Y Amazon blocks Meta’s Muse, Shopify Welcomes It https://finance.yahoo.com/technology/ai/articles/amazon-blocks-meta-muse-shopify-192611501.html The New Traffic Source Behind The Amazon Brands BEATING You in Search. Free webinar on September 30th at 9 am PST with Hurricane Liz Herrera Register here: https://h10.me/AIAvatar In episode 557 of the AM/PM Podcast and Weekly Buzz, Carrie discusses: 00:00 - Introduction 00:43 - Day 1 Amazon Accelerate Announcements 05:31 - Get Amazon Payouts Every 24 Hours 06:11 - High Level Monthly ECommerce Trainings 09:31 - Amazon Blocks Muse, Shopify Welcomes It 10:32 - The New Traffic Source Behind The Amazon Brands BEATING You in Search

  5. Sep 19

    #556 - How to Audit Your Amazon Listing With AI

    Is your Amazon listing leaving sales behind? Learn how to uncover missing keywords, analyze competitors, use AI, and optimize your listing for stronger rankings, ads, and Q4 sales this year. Is your Amazon listing truly optimized, or are missing keywords quietly costing you traffic and sales? In this episode, Bradley Sutton walks through a complete Amazon listing audit designed to help sellers prepare for Q4 and beyond. Using an underperforming handwriting workbook as a real-world example, he reveals how to identify the right competitors, uncover valuable keyword opportunities, and determine exactly where an existing listing is falling short.   Bradley demonstrates how to build a comprehensive keyword bank using Amazon Brand Analytics, Search Query Performance, Cerebro, historical rankings, and competitors’ sponsored placements. He also explains how to narrow hundreds of results into the 20 to 30 phrases that matter most based on sales history, search volume, competitive performance, and relevance. By incorporating these phrases naturally, sellers can improve how Amazon understands their products and increase their potential to rank organically and perform better in advertising.   The episode also explores how Helium 10’s MCP, tools, and the AI Agent can accelerate listing optimization. Bradley uses Listing Builder’s AI workflow to generate a stronger title, bullet points, item highlights, and product description, significantly improving the listing’s keyword coverage and competitive score. He also shares ways to use customer reviews, TikTok Shop Review Insights, and common Alexa shopping questions to ensure the copy addresses the benefits and concerns shoppers care about most.   Whether you manage one important product or dozens of listings, this workflow provides a clear path toward stronger optimization. AI can make the process faster, but the biggest results come from combining technology with thoughtful competitor selection, reliable keyword data, and human judgment. Audit your listings now, uncover the opportunities you have been missing, and give your products a stronger foundation for lasting growth. In episode 556 of the AM/PM Podcast, Bradley talks about: 00:00 - Introduction 00:40 - Auditing An Existing Amazon Listing 01:58 - The Underperforming Product Case Study 02:25 - How To Identify The Right Competitors 05:27 - Setting Up An Existing Listing In Listing Builder 07:56 - Finding Proven Keywords With Amazon Data 10:46 - Discovering Lower-Competition Keyword Opportunities 11:20 - Using Historical Keyword Rankings 12:51 - Building A Keyword Pack With Helium 10 MCP 14:02 - Narrowing Down Hundreds Of Keywords 16:41 - Measuring The Existing Listing’s Keyword Coverage 18:37 - Rebuilding The Listing With AI 19:39 - Using Reviews And Alexa Questions To Improve Copy 22:47 - Reviewing The AI-Generated Listing And SEO Score 25:06 - Listing Builder Versus Helium 10 MCP 27:00 - The Complete Listing Optimization Process

  6. Sep 17

    #555 - An Amazon Title Glitch NO ONE Is Talking About! & Amazon PPC On ChatGPT? | Weekly Buzz 9/17/26

    Amazon title changes could cost sellers thousands. Plus, Prime Big Deal Days are announced, and ChatGPT advertising may be coming soon. Get this week’s top e-commerce news.   We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Huge Potential Amazon Title Issue! Amazon may hide brand names from product titles in search results, which can hurt conversions when the brand name contains a product’s main keyword. Bradley discovered that removing “Hemp” from one listing coincided with its conversion rate and daily sales dropping by nearly half. Sellers should check their listings and, if affected, add the missing keyword separately within the title as a workaround. Amazon Ads announces new integration to support advertising in ChatGPT https://advertising.amazon.com/en-us/library/news/amazon-ads-chat-gpt-advertising-integration/ Amazon Seller Central News: Prepare for Prime Big Deal Days: October 6-7 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM1o0NjM0UkZTRVdCRjY2 Amazon Seller Central News: New requirements for product bundles starting January 11 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUk1IN1M4NDJIWkwzUktZ Get inventory to the East Coast faster with Standard Ocean Express https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWEpVOUNYRjg0QTRQRThX Interested in Amazon Global Logistics? Visit http://h10.me/agl to explore Helium 10’s special introductory offers and learn more. Bradley will be at Amazon Accelerate in Seattle, where attendees can find him at the Helium 10 booth or contact him on Instagram @serioussellerspodcast for a potential podcast interview. He’ll host three sessions on preparing Brand Stores for the holiday season with AI-powered tools, along with a presentation on turning eight hours of work into eight minutes using AI. He’ll also discuss smarter product selection using Product Opportunity Explorer and other data points.   Subscribe to the AM/PM Podcast on YouTube and turn on notifications for an upcoming masterclass on keyword research and building listings in 2026 and 2027.    In episode 555 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:46 - Huge Potential Amazon Title Issue 09:06 - Amazon Ads in ChatGPT 10:26 - Prime Big Deal Days Dates Revealed 12:10 - New AI MCP Features 14:13 - Amazon Product Bundle Policy Change 17:03 - Look at Keyword Sales, Not Just Search Volume 20:21 - Get Inventory to East Coast Faster 21:32 - See You At Amazon Accelerate!

  7. Sep 12

    #554 - 10 AI Prompts That Save Amazon Sellers Hours

    Discover powerful prompts you can run with Helium, Helium 10’s new built-in AI agent, to uncover keyword gaps, analyze competitors, optimize listings, and find new opportunities. Helium 10 has a powerful new AI agent and it works directly inside the Helium 10 platform. In this episode, Bradley Sutton and Andrew Bell reveal advanced prompts sellers can run with Helium to analyze their Amazon businesses, uncover hidden opportunities, and turn marketplace data into actionable strategies without needing a separate paid AI subscription.   Bradley demonstrates how Helium can identify the keywords potentially driving changes in competitors’ sales, uncover valuable rankings your products have lost, and find underserved product opportunities. He also shows how sellers can analyze their Brand Analytics visibility and discover Sponsored Brands video keywords their competitors are targeting but they are currently missing.   Andrew takes Helium’s capabilities even further, using detailed prompts to build comprehensive keyword banks from Cerebro, Magnet, Brand Analytics, historical rankings, and other Helium 10 data sources. He also demonstrates how the new AI agent can research competitors, allocate keywords, and fully optimize an Amazon listing, including its title, bullet points, description, and Alexa for Shopping Q&A, all from inside Helium 10.   These prompts show that Helium is much more than a chatbot. It is an AI agent that can work across Helium 10’s tools, analyze real marketplace data, and help sellers make smarter decisions faster. Start testing these prompts inside your Helium 10 account, keep refining your follow-up questions, and discover what becomes possible when your data and AI finally work together. In episode 554 of the AM/PM Podcast, Bradley and Andrew discuss: 00:00 - Introduction 01:27 - Meet The Helium 10 AI Agent 02:04 - Find Keywords Driving Competitor Sales Changes 04:48 - Identify Valuable Keyword Rankings You Have Lost 06:07 - Discover Low-Competition Product Opportunities 07:51 - Analyze Lost Brand Analytics Visibility 08:50 - Uncover Competitor Video Advertising Keywords 10:20 - Andrew Bell’s Advanced AI Prompting Strategies 11:24 - Build A Comprehensive Amazon Keyword Bank 15:37 - Fully Optimize An Amazon Listing With AI 19:29 - Run AI Research While You Work 20:28 - Organize Keywords By Shopper Intent 22:27 - Break Keywords Into COSMO Intent Categories

  8. Sep 10

    #553 - Live Shopping Doubles! & Amazon Changes Seller Insurance Requirements | Weekly Buzz 9/10/26

    US livestream shopping surges, Amazon updates seller insurance rules, and Helium 10 launches powerful new MCP tools for Walmart, ads, keyword research, and more. We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.   Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot https://www.cnbc.com/2026/09/01/tiktok-whatnot-livestream-shopping.html   New Commercial Liability Insurance Requirements effective November 2, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOVI1Q0hRUUNWSlc5VjNE   Your Account Health Rating now rewards great customer service https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUzJDVzlXWjM0NTJDVVpY   Prime Big Deal Days deals deadline extended https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN1dWUE5RN0dBSkUzTkNF   New Amazon MCP Features Helium 10’s Amazon MCP now analyzes ad budget usage, reveals Frequently Bought Together history, tracks CPC bids, Search Frequency Rank, and keyword sales trends, and lets sellers activate Alerts across multiple SKUs at once—all through Claude or ChatGPT.   Create Amazon coupons faster with fewer steps https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVFZOODhGUEM1VktETkw5 TikTok Shop opens cross-border sales between EU and UK https://ecommercenews.eu/tiktok-shop-opens-cross-border-sales-between-eu-and-uk/   (Timestamps) -  In episode 553 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:44 - Is Live Shopping Finally Taking Off? 02:44 - New Amazon Insurance Requirements 04:47 - Walmart and Ads Updates 07:15 - Amazon Account Health Update 08:43 - How to do Keyword Research On Amazon Website 10:52 - Prime Big Deal Day Deadlines Extended 11:23 - New Amazon MCP Features 15:39 - Amazon Coupon Creation Simplification 16:40 - TikTok Shop UK Update

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4.7
out of 5
210 Ratings

About

Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce. Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace. New episodes drop every Wednesday and Friday. And every Wednesday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers. Subscribe and level up your E-commerce game!

Information

  • Creator
    Helium 10
  • Years Active
    2015 - 2026
  • Episodes
    560
  • Rating
    Clean
  • Copyright
    © Copyright 2020 All rights reserved.
  • Show Website
    AM/PM Podcast

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