Tom Murray of Dairy Farmers of America talks about their partnership with Samsara, overcoming challenges; safety & efficiency; & driving success every day. IN THIS EPISODE WE DISCUSS: [01.50] An introduction to Tom, and the Dairy Farmers of America. "We're a dairy co-operative. We're owned by 9,000 dairy farmers across 5,000 farms… and they govern us! The farmers run the business." [03.52] Tom's roots on his family's creamery, and how it informs his current role at DFA. "It's given me a really great appreciation for the supply chain, from farm to the consumer, and all the complexities that brings. I've lived it." [04.49] The DFA members, and what it really means to them to be part of a co-operative. "We're creating something that represents their values." [06.19] The DFA supply chain, and its unique position in terms of speed, flexibility and supply and demand. [07.46] The challenges involved in moving fresh produce, and how DFA adapt. [10.04] Why technology and innovation are critical to DFA's ongoing success. "We're very focused on cost, safety, compliance and visibility, and technology has really improved all of that. We have control, and we know where our opportunities are." [11.48] What safety and efficiency mean to DFA, and why they're foundational elements for success. "You can be efficient, but you better be effective too." [14.28] How DFA determined that Samsara were the right partner. "Sometimes it's better to be lucky than to be smart." [15.55] Which Samsara solutions DFA use, and how they work to solve their unique challenges and complexities. [17.20] How one small success metric drove big results for DFA. [20.02] Tom's role on Samsara's Customer Advisory Board, the value for DFA, and the importance of collaboration and open feedback loops. [22.09] DFA's culture of excellence, how it helps drive success, and how Samsara feeds into that internal culture as an external partner. [25.02] The future of technology and innovation at DFA, and why unification will be key. RESOURCES AND LINKS MENTIONED: Head over to Samsara's website now to find out more and discover how they could help you too. You can also connect with Samsara and keep up to date with the latest over on LinkedIn, Instagram, YouTube, Facebook and X (Twitter), or you can connect with Tom on LinkedIn. You can also follow Dairy Farmers of America on LinkedIn, Instagram or Facebook. If you enjoyed this episode and want to hear more from Samsara, check out: 557: Maintenance Reimagined, with Samsara 555: How To Build A Technology Partnership That Drives Results, with Samsara Customer XPO 552: Expand Your Visibility and Achieve Asset Tracking at Scale, with Samsara 529: Empower The People Who Power The World, with Samsara 524: Increase the Safety, Efficiency and Sustainability of Your operations, with Samsara Check out our other podcasts HERE.