Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel
  • 4.6 (1.3K)
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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242

  1. 3d ago

    The AI-Native Marketer Looks Like This

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric shares how Cody Schneider works as an AI-native marketer, and Neil talks about his interview on Cole Gordon's show and why research is what separates a good interview. Then Neil says out loud that his personal brand is dying, judged by fewer photo requests at events, and Eric explains it with the four burners theory and the shift from social media to interest media. They talk about the content an experienced operator should make, why Neil keeps playing the game, and Eric's travel stats. The close covers why brand takes ten years or more, YouTube's coming thumbnail tests by audience segment, and Clay's CEO on why brand has to start with the founder, not the CMO. An honest episode about brand, time and attention. Key takeaways◾Interest media rewards the post, not the follower count◾A real brand takes ten years or more to build◾Brand starts with the founder; a CMO cannot install it Chapters00:00 The AI-native marketer: Cody Schneider01:36 Neil on Cole Gordon's podcast04:24 Research is what makes an interview good04:54 'My personal brand is dying'06:35 The four burners theory07:19 Social media became interest media09:03 What Neil's team does for him now12:49 Addicted to the game13:27 Eric's travel stats16:36 Which speaking gigs are worth it17:54 Brand takes 10+ years20:03 SEO has always evolved20:24 YouTube's big changes: thumbnails by segment22:11 Clay: brand starts with the founder

  2. 4d ago

    Jev Is A MASSIVE Deal for Marketers

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric shows the Jev use cases he is running for his teams, from classifying every Instagram follower to scoring hooks and offers across competitors for a few dollars. Neil explains how his Muse agent now writes the follow-ups on M&A deals he first discussed two or three years ago, and why he gives Meta access he would never give the AI labs. Eric predicts Google and Apple will each ship their own Muse, and they compare it with OpenClaw. Then the story of an AI answer nobody checked and why Neil told them he would fire the person, followed by the core idea: AI is leverage, and leverage on a bad position just loses you money faster. They close on an $80M real estate pitch Neil walked away from. A practical episode on putting AI agents to work. Key takeaways◾Classification at scale now costs dollars, not an analyst's week◾The deals you close come from follow-ups on talks two or three years old◾AI is leverage: it multiplies good judgment and bad judgment equally Chapters00:00 Jev use cases for marketers02:50 Neil's AI writes his M&A follow-ups06:02 Prediction: Google and Apple ship their own Muse07:53 OpenClaw vs Muse11:13 'I would fire you': AI output nobody checked13:07 Slop cannons in an AI-native company13:54 AI is leverage15:11 The $80M real estate pitch17:12 Location, location, location

  3. 5d ago

    Jensen Huang's Moat Is Dead. But He Has A Plan

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric brings Peter Diamandis's take that Nvidia's greatest moat, CUDA, is leaking now that AI can port code to any chip, and why Jensen bought Mellanox years ago to own the interconnect instead. They debate the three moats that survive: speed of reinvention, capital velocity and brand. Neil keeps brand, drops capital after Harry Stebbings' three rounds in three weeks, and adds talent density, showing six of the top ten companies come from the Bay Area. Then Meta Muse: the $14B Scale bet Neil admits he would never have made, Eric's bot Doodoo picking his wardrobe, and Muse plus Jev sorting 116,000 followers for $3.30. It ends on the personality test that explains the show. A sharp episode on what still protects a business. Key takeaways◾Your moat lasts until the next one; speed of reinvention is the durable edge◾AI shoppers still buy brands, because people tell them what status looks like◾Neil waits for proof, then bets big; Zuckerberg bet first and won Chapters00:00 Nvidia's CUDA moat is leaking02:29 Neil: brand is a moat, capital isn't03:35 Harry Stebbings: three rounds in three weeks05:07 Six of the top 10 companies come from the Bay07:02 The three moats that survive09:13 Neil: AI shoppers still care about brand11:46 Meta Muse and Scale's $14B bet12:16 Doodoo picks Eric's wardrobe13:04 Muse + Jev sort 116K followers for $3.3014:29 Neil's influential followers15:43 Why Neil waits for proof, then bets big18:11 Why this podcast works: persist vs change19:03 The personality test: 99% vs 1%20:50 Empathy at work

  4. 6d ago

    How To Deal With Slop Grenades

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Shopify's Tobi Lutke has a name for AI work nobody reviewed: a slop grenade. Eric explains how it lands on your desk and blows up your day, and Neil says AI simply reveals who is lazy and who is great. At his conferences almost everyone uses AI, but fewer than 5% edit what it writes, which is why so much marketing now looks the same. They build a policy on air: an emailed warning, then a write-up, then termination, and Eric argues growth only comes from discomfort, from SpaceX to training to failure. The episode closes on a 64-year-old SEO who spent $40K on his own AI rigs because nobody had to tell him to. A blunt episode on standards in the AI era. Key takeaways◾AI amplifies what is already there, good work and lazy work alike◾Fewer than 5% of people edit AI output; that is why it all looks the same◾Put a paper trail on slop grenades: warning, write-up, then out Chapters00:00 Slop grenades: AI work nobody reviewed01:56 Neil: AI shows you who's lazy04:35 Thinking Machines: AI amplifies intelligence06:36 Less than 5% edit what AI writes08:43 The 'is this your best work?' rule10:38 Warning, write-up, termination12:28 Growth comes from discomfort: SpaceX13:24 Train to failure, work to failure15:39 The 64-year-old SEO who spent $40K on AI rigs

  5. Sep 24

    Stop Shipping Everything: Why supermemory Killed Its Viral Product

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil explains why he despises coaches who sell how to get rich, and Eric separates them from the Bill Campbells and Matt Mocharys who coached Apple, Google, Coinbase and OpenAI without charging founders. Neil reads a cold pitch promising him an extra million a year and Eric dissects why it fails before the first reply. Then the two ideas Eric wants every operator to react to: supermemory killed its viral company brain to protect its core, because unshipping matters more than shipping when anyone can build anything, and Paul Jun of Ramp's brand as software, where a design file carries the brand into every asset so designers do the new work. Neil's take on ChatGPT agent ads, and BugBasher, the Devin agent Ramp gave a card and a phone that made $75 selling pest-control leads in four weeks. A sharp episode on focus, coaching and what AI agents can already do. Key takeaways◾If someone doesn't do the research before your check, it gets worse after it◾When you can ship anything, unshipping is the discipline that keeps you extraordinary◾Codify the brand as software so creative people spend their time on what a system can't predict Chapters00:00 Coaches who sell 'how to get rich'00:48 Two kinds of coaches: Bill Campbell vs the funnel02:03 People who are good at it, do it02:42 The Trillion Dollar Coach and Matt Mochary03:56 Neil reads the cold pitch05:14 What's wrong with that message06:00 No research before the check? It gets worse after07:03 The legendary coaches never charged founders08:25 Proven track record vs get-rich promises09:21 Unshipping beats shipping11:06 Shipping too much makes products harder11:41 supermemory's conflict of interest12:35 Content that wins on X and LinkedIn13:14 Brand as software: Paul Jun of Ramp15:25 Are you working like this? Design files and AI-pilled designers16:10 Boomerang employees prove the vision17:02 ChatGPT agent ads are coming17:35 BugBasher: the AI agent that made $7519:36 Agents that lose you money

  6. Sep 23

    $100M in Email With No Employees? Neil Isn't Buying It

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eight Sleep's co-founder says the company does close to $100 million in email marketing with a team of zero after his co-founder built the bots in three days. Neil calls spades spades: email is harvesting demand that other channels paid for, and one person plus AI would beat both. Eric's version is the agent manager, the job he now interviews for. They scroll Harry Stebbings' Instagram, built on tech's most controversial stories, and debate whether that brings a VC the right deal flow. Eric demos Instinct, the $10 billion iMessage agent that planned his travel and got him onto a waitlist that morning, and the pair take apart Roy Lee's Cluely content and the cold TikTok bio a fan made of Neil. The close: Elon, Buffett and Rockefeller became brands by doing the work. A candid episode on headlines, hype and what content is actually for. Key takeaways◾'No employees' is a headline; the channel mix and the humans behind it are the real story◾Sensational content grows an account fast and rarely brings the right customer◾If the product were crushing it, the founder wouldn't have time for viral content Chapters00:00 $100M in email with no employees00:54 Neil: email isn't doing that alone02:29 The agent manager: everyone's next job03:51 Harry Stebbings' Instagram04:46 500 views to 40K: scrolling Harry's reels06:38 Will controversial content bring the right deal flow?07:09 The $10B iMessage startup08:11 Instinct: booking travel and skipping a waitlist10:03 Deal flow vs views: Neil's take10:50 Put your hand on the stove11:14 Accenture doesn't do sensational11:43 Roy Lee (Cluely): 'global rank #1 entrepreneur'14:02 Juiced numbers, and content as a tell15:22 The rich people Neil knows don't make content15:49 A fan's TikTok bio of Neil17:22 Elon, Buffett, Rockefeller: brands from the work

  7. Sep 22

    Eric Got 8.9 Million Views and Zero Leads

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric opens with Bryan Johnson's team telling creators to forget the content calendar and iterate, and how he now rewrites and reposts flopped posts by voice on the walk to the gym. Neil's newest test asks viewers to comment for a free audit, and the pairing metric he wants on every social hire is leads, not views. Then enterprise specifics: a three-year contract that grew out of work in one region, why only two to three percent of NP Digital's enterprise revenue traces back to Neil's personal brand, and how ten-person search agencies quietly decide the biggest marketing contracts. Eric opens his Leveling Up channel to show the wide-TAM experiment, 8.9 million views on one short and interviews that got praise from entrepreneurs' spouses but no leads, before Neil explains the acquisition lesson that grows a bought agency's EBITDA 40 to 60 percent in a year and why he follows up with everyone. A grounded episode on measuring what actually pays. Key takeaways◾Pair views with leads for every social hire, or the team optimises for likes◾Wide-TAM content brings views and comments, not enterprise leads◾Buy the specialist that big brands already call; the follow-up is where the deals are Chapters00:00 F your content calendar01:36 Comment-to-lead: the 37-places reel03:34 Every metric needs a pairing metric04:17 NP Digital vs NP Accel: where SMB leads go04:53 A format library your agent keeps fresh06:09 A 3-year contract from one region's work07:56 Stop creating content for 90 days?08:22 6% of enterprise leads come from Neil's brand08:58 70% of SMB leads, 50% of SMB revenue10:17 Procurement, RFPs and the search agencies11:56 Dan Martell's formats and wider TAM12:52 Seminars and ascension funnels13:34 Eric's wide-TAM experiment on Leveling Up15:17 The shorts: 3.9M, 2.7M, 2.1M views17:02 Why Eric stopped: no leads17:37 Distribution beats content when you have leverage18:44 The acquisition lesson: 40-60% EBITDA growth21:21 The fortune is in the follow-up22:07 'How are things going?' scheduled for March 2027

  8. Sep 21

    Neil Trusts Meta's New AI Agent More Than ChatGPT

    Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric and Neil open on Meta Muse, Meta's new autonomous agent, and Neil explains why he trusts Meta with it more than OpenAI or Anthropic: Meta has held everyone's data for years and people already live inside its products. Eric shows what his own Muse did in minutes, pulling Ryan Deiss's best Instagram formats and rewriting them for his channel, and argues that formats are now the job. Then the real debate: Neil says almost all of their content is still too broad, that specific content for a specific buyer drives revenue even at a fifth of the views, and that a room of enterprise marketers in Ecuador proved it when two or three percent knew he ran an agency. They land on a secondary hook, one line that says who you are and what your company does, placed wherever it sounds natural. A practical episode on trust, formats and making your content pay. Key takeaways◾Trust decides which AI agents win, and Meta starts with more of it than the labs◾Let an agent keep your format library fresh so you can just record◾Specific content converts; add a one-line credibility hook so buyers know who you are Chapters00:00 Meta Muse: Meta's autonomous agent00:34 Why Neil trusts Meta more than OpenAI02:35 Eric, the GrokBot team and Ryan Deiss03:49 Ryan's Instagram: niche or broad?05:46 Tier lists and reactions: the formats that work06:49 Eric's Muse rewrites Ryan's formats08:01 Neil: all three of us are still too broad09:50 Danger gets views: Nick Shirley10:47 A 100K-view video can be a great video11:44 Ecuador: 3% of the room knew Neil had an agency13:25 Accenture, TAM and who you're really selling to15:22 The secondary hook: say who you are16:50 Where the mention goes: wherever it's natural17:27 Test it: from 3% to 10% in a year

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Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness. 94849990-341d-11f1-a99b-e154abd40242

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