The Dental Marketer

Michael Arias
  • 4.9 (107)
  • Business
  • Updated Weekly

dental marketing ideas and strategies to attract quality patients to dentist.

  1. 1d ago

    Referral Relationships: The Key to Sustainable Practice Growth | Dr. David Rominski | 616

    What if your marketing budget isn’t the real driver of high-value, loyal patients? When Dr. David Rominski looked back after selling one of the nation’s largest physical medicine practices, a startling pattern emerged: their highest-value patients—the ones they loved serving and who boosted profitability—weren’t coming from big ads or generic marketing efforts. They came almost exclusively through trusted relationships with other providers. In this episode, Dr. Rominski reveals exactly how that insight changed his entire approach to practice growth, leading him to create proven, repeatable systems for building a rock-solid referral network that reliably delivers ideal patients. Dr. Rominski breaks down the crucial steps specialists and practice owners need to take in their first 90 days to “own their numbers,” map current referral patterns using actual EHR data, and zero in on local providers who regularly see your best-fit cases. He shares practical tactics for becoming referral-worthy, including why real, in-person relationship-building outperforms emails, lunches, and flashy marketing folders every single time. You’ll learn why connecting with everyone in the office matters (not just the doctors!), how to spot and nurture high-potential sources, and the simple but critical metrics that determine whether ongoing effort will pay off. If you’re tired of chasing low-value leads and want steady, sustainable case growth, this episode will show you where to focus. What You'll Learn in This Episode:How to identify your most profitable diagnoses and patient types using EHR dataWhy the majority of top referrals come from specific provider relationships (not ads)The must-do steps for evaluating your current referral network in the first 90 daysPractical strategies for mapping your ideal market and building a consistent outreach planThe right way to approach referring offices (hint: it’s not about you)The power of “full office” visits and why every staff member countsSimple, effective materials to leave behind on visits (and what to skip)How to track, evaluate, and grow your referral relationshipsWhen to keep pushing for more referrals and when to cut your lossesKey metrics to know if your efforts are really producing resultsReady to learn how to build a referral network that brings in your ideal patients without burning money on ineffective marketing? Listen to today's episode with Dr. Rominski! ‍ Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/ Click here for a special offer!Business Name: Referrals for DoctorsCheck out David's Media:Website: https://referralsfordoctors.com/ LinkedIn: https://www.linkedin.com/company/doctor-referral-institute/ Facebook: https://www.facebook.com/profile.php?id=100068507172045 ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

  2. 4d ago

    Stop Managing Everyone the Same: Better Dental Team Leadership | Michelle Affanato | FF

    As a dental leader, it can be easy to mistake team members with different goals, communication styles, and values as underperformers. In this episode, Michelle Affanato, from Affinity Management, shares her journey of embracing individuality within her team. She came to the realization early in her career that not everyone is wired the same, and this single shift in perspective allowed her to enhance her leadership skills dramatically. Listen to Michelle's secret to flourishing relationships with your staff along with improved results for your dental practice. Don't miss this unique opportunity to discover how empathy and high expectations can co-exist, propelling you and your practice towards your best year yet. ‍ ‍ Listen to Michelle's Other Episodes Here:471: Startup Staffing Strategy: How Do You Solve the Opening Day Dilemma? | Michelle Affanato – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

  3. Jul 9

    Adding $30K+ per Month with Whitening That Patients Will Love | Rachel Hicks | 615

    What if your practice could add $30K or more a month just by giving patients the confident smiles they already want? In this episode, Rachel Hicks reveals how this overlooked service could be a sleeper profit center in your practice. While most practices chase expensive ads, add more operatories, or focus strictly on big-ticket treatments, they miss the chance to turn empty chairs into steady revenue with in-office whitening that patients actually want. Rachel breaks down why so many clinics get whitening all wrong using outdated, high-cost systems and pricing themselves out of the market, while patients simply go to beauty spas instead. She shares a practical, team-based approach for launching whitening profitably, from choosing an education-first supplier to enrolling the team, simplifying protocols, and moving whitening into consult or unused rooms. Rachel unpacks the numbers, showing how in-office whitening can deliver strong margins, drive more cosmetic cases, and even pay for itself in under a week if practices abandon old habits and give patients the fast, confidence-boosting result they crave. What You'll Learn in This Episode:Why in-office whitening is the most underutilized revenue stream in dentistry.Common mistakes that keep dental practices from profiting from whitening.The key differences between “whitening for life” takes-home kits and what real patients prefer.Practical steps for team training and seamless whitening integration.How to use assistants and unused rooms to maximize whitening efficiency.Smart pricing strategies for 2025–2026 that keep chair time profitable.Ways to market whitening without awkward sales tactics.The ROI of adding a whitening column and how quickly you can get profitable.How whitening can boost acceptance of additional cosmetic procedures.Ready to unlock a surprising new revenue stream in your practice? Hit play now and discover how in-office whitening can change your bottom line quickly! ‍ Sponsors:‍Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer ‍ Click here for a special offer!‍ Guest: Rachel HicksCheck out Rachel's Media:Instagram: https://www.instagram.com/mentorrach/ TikTok: https://www.tiktok.com/@mentorrach ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

  4. Jul 6

    From Drill-and-Fill to Preventive Dentistry: A Better Patient Path | Dr. Ankur Gupta | FF

    Have you ever questioned the traditional drill-and-fill mentality in your dental practice? In this Fail Forward episode, seasoned dentist Dr. Ankur Gupta reveals how he broke away from the traditional "drill and fill" approach engrained at dental school, after seeing his teenage daughter multiple cavities. Reflecting on the long-term effects of extensive fillings he performed on his patients, Dr. Gupta decided to change his approach and direct energy into proactive preventative measures for his daughter, and all subsequent patients. Discover how challenging traditional dental practice beliefs can offer a more compassionate and health-focused approach and why treating patients like family could set your practice apart. If you're ready to evolve from just restoring dental health to maintaining and promoting it, then this is the episode for you! ‍ ‍ Listen to Ankur's Other Episodes Here:398: Dr. Ankur Gupta | North Ridgeville Family Dentistry – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

  5. Jul 2

    Multi-Location Dental Growth: When to Expand, Sell, or Fix | Dr. Brinda Patel | 614

    Scaling a dental practice sounds exciting until growth starts to feel like extra weight on your shoulders. In this episode, Dr. Brinda Patel of Smile Select Dental unpacks the real costs and lessons of scaling a dental practice across multiple states. You’ll hear how her family’s journey from four to twenty locations came with tough calls: when to expand, when to consolidate, and what it actually takes to make your practice stand out in crowded markets. Dr. Patel shares why selling can be the wiser move for some locations, especially when out-of-state offices are difficult to manage, and how adding high-value services before a sale can significantly increase practice valuations. The conversation digs into the daily realities behind “scaling” that textbooks gloss over: bottlenecks in team culture, after-hours work, and the dangers of seeing growth as pure numbers rather than people and process. Dr. Patel offers actionable advice for practice owners dealing with lagging performance, like focusing on reactivation outreach, tightening up financial processes, and tracking key profitability metrics. Whether you’re battling burnout, refining your team’s accountability, or eyeing the next phase of wellness dentistry, this episode gives you an inside look at what truly moves the needle for multi-location dental success. What You'll Learn in This Episode:Why scaling can add stress, not just revenue or prestigeWhich practice upgrades most powerfully boost valuation before a saleHow to spot and reverse early signs of marketing fatigue and team driftThe crucial team management mistakes to avoid as you growProven tactics for regaining control of underperforming locations in 48 hoursThe specific financial benchmarks that keep multi-location practices healthyWhy phone conversion often matters more than increasing ad spendHow to organize accountability across offices without wearing yourself outThe role of wellness dentistry in the next wave of patient careRealistic timelines and mental shifts needed for sustainable expansionPress play now to hear the true story behind dental practice growth and what it really takes to make scaling worth it. ‍ Sponsors:‍CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! https://sta.mx/vz69 Click here for a special offer!Guest: Dr. Brinda PatelCheck out Brinda's Media:Instagram: https://www.instagram.com/drbrindakpatel/ Email: drbrinda@smileselectdental.com Brinda's Past Episode: 372: Dr. Brinda Patel | Smile Select Dental – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod‍

  6. Jun 29

    When Dental Partnerships and DSO Sales Fall Through | Dr. Michelle Jorgensen | FF

    What happens when the weight of practice ownership gets too heavy, but partnership and selling don't work out? In this Fail Forward episode, Dr. Michelle Jorgensen discusses her challenging journey in dealing with practice partnerships and selling to a DSO (two major choices that didn't pan out as expected.) Listen as she shares her revolutionary "ecosystem of a dental practice" concept that categorizes ownership duties, establishing clarity in responsibility, and fostering effective partnerships. If you're struggling with managing your practice's growth or considering partnerships, this episode provides valuable insights you won't want to miss. Discover the wisdom behind Dr. Jorgensen's story and persevere toward better practice leadership today! ‍ ‍ Listen to Michelle's Other Episodes Here:480: How to Create a Practice Focused on Your Team and Patient's Wellbeing | Dr. Michelle Jorgensen – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

  7. Jun 25

    How Dental Teams Scale with Scripts, SOPs, and AI Systems | Kristen Davis | 613

    What if your practice could run smoother, convert more patients, and scale without burning out your team? This episode dives into the playbook of Kristen Davis, a strategic operator who’s worn nearly every hat in a dental office, from ground-level execution to high-level growth planning. Kristen shares the real story behind launching and scaling a de novo dental practice during the chaos of COVID-19, turning disruption into a blueprint for resilience and expansion. She introduces SOPHIE, a dynamic AI-supported platform that transforms dental operations by bridging the gap between software and staff, ensuring consistency, accountability, and real-time visibility. Kristen walks us through practical tactics that boost retention and reduce stress, from patient-first scripting and high-conversion follow-up cycles to purposeful morning huddles. Plus, she reveals hiring secrets, onboarding frameworks, and the essential tech tools practices overlook, all rooted in her firsthand trials and wins. What You'll Learn in This Episode:How a dental startup thrived during a pandemic by systemizing operationsThe exact follow-up schedule proven to improve unscheduled treatment conversionsPatient-phone call frameworks that nail the “why choose us” question fastChairside scripts and cues that increase case acceptance (without pressure)The daily and weekly team habits that cut chaos and elevate accountabilityWhy separating treatment and financial coordination roles drives smoother workflowsStructured onboarding that creates confident, culture-matched new hiresHow to use technology like SOPHIE and Patient Prism to maximize team performanceProven strategies for holding vendors accountable and protecting your dataWays to infuse your practice’s mission and values into everything your team doesHit play and discover actionable strategies you can use to build a practice that grows, adapts, and never skips a beat, no matter what challenges come your way. ‍ Sponsors:‍Oryx: All-In-One Cloud-Based Dental Software Created by Dentists for Dentists. Patient engagement, clinical, and practice management software that helps your dental practice grow without compromise. Click or copy and paste the link here for a special offer! https://thedentalmarketer.lpages.co/oryx/ Click here for a special offer!‍ Net32: Founded by a dentist, for dentists. Net32 is the leading online marketplace for dental supplies, helping dental and medical professionals save on high-quality products for over 25 years. Start saving today at: https://www.net32.com/dentalmarketer ‍ Click here for a special offer!Business Name: SOPHIECheck out Kristen's Media:SOFIE: https://www.hisophie.ai/ Instagram: https://www.instagram.com/kldavsherm/ LinkedIn: https://www.linkedin.com/in/kristen-davis-sherman-331831a8/ ‍ Mentions & Links:Tools: Patient PrismBIT USASunbitCareCreditCherry Financing‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

  8. Jun 22

    You Can't Help Every Patient: The Caring Dentist's Dilemma | Dr. Don Barden | FF

    Are you a caring dentist who finds it hard to accept when a patient is beyond your help? In this episode, Dr. Don Barden, a scholar of economics and human behavior, candidly talks about a critical failure, one that many dentists might relate to: assuming you can help everyone. Sharing his wealth of knowledge and experience, Dr. Barden shows the dangers of this mindset and explains the importance of recognizing that patients, and indeed anyone, can only be truly helped when they are willing to help themselves. Unpack his insights and learn why he thinks that acknowledging this reality can be a significant step towards succeeding as a practice owner. As Dr. Barden says, "Failure is ongoing. Failure is something that you should embrace because it tells you what not to do, and it opens the door for everything you should be doing." ‍ ‍ Listen to Don's Other Episodes Here:Feel Passion for Dentistry Again: 12-Months to Success with This Mindset Shift | Don Barden | MME – The Dental Marketer Podcast ‍ Host: Michael AriasJoin my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍ Join this podcast's Facebook Group: The Dental Marketer Society ‍ Love the Podcast? Follow on Your Favorite App! https://lnkfi.re/TDMPod

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4.9
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About

dental marketing ideas and strategies to attract quality patients to dentist.

Information

  • Creator
    Michael Arias
  • Years Active
    2016 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Show Website
    The Dental Marketer

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