Destination On The Left

Nicole Mahoney
  • 5.0 (112)
  • Marketing
  • Updated Weekly

Destination On The Left is a travel and tourism industry podcast hosted by Travel Alliance Partnership. Each episode explores successful collaborations, creative marketing ideas and best practices for both consumer and travel trade marketing programs. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry.

  1. 6d ago

    From Port to Community: Rethinking the Cruise Experience, with Shelly Hartfield

    On this episode of Destination on the Left, I talk with Shelly Hartfield, Vice President of Destinations for Victory Cruise Lines. Shelly shares how her passion for destinations evolved from a career in maritime operations into a role focused on creating meaningful connections between travelers and communities throughout the Great Lakes, St. Lawrence Seaway, Atlantic Canada, and the U.S. East Coast. We explore the power of collaboration in cruise tourism, how unexpected challenges often lead to remarkable guest experiences, and why destination stewardship, community partnerships, and strategic planning are at the heart of successful cruise itineraries. What You Will Learn in This Episode: How Shelly's career journey led her to become a champion for destination-focused cruise experiences Why Victory Cruise Lines views destinations as communities rather than simply ports of call How understanding traveler motivations helps create more meaningful and memorable experiences What cruise operators can learn from unexpected disruptions and the opportunities they create How collaboration between cruise lines, ports, and destinations benefits entire communities Why destination discovery often requires getting off the beaten path and experiencing places firsthand How sustainability initiatives can simultaneously improve visitor experiences and support local economies Viewing Destinations Through a Community Lens Shelly believes the difference between a city and a destination lies in its people, culture, and stories. At Victory Cruise Lines, this perspective shapes how itineraries are developed and how experiences are curated for guests. Rather than simply bringing travelers to a port, the goal is to connect them with the character of a place and the people who call it home. This philosophy aligns closely with the interests of Victory's guests, many of whom are experienced travelers seeking authentic cultural experiences, local history, and meaningful interactions. Shelly shares how these travelers often seek out conversations with residents and appreciate opportunities to learn about communities beyond the typical visitor experience. By focusing on these connections, cruise travel becomes a gateway to deeper destination discovery. When Necessity Becomes Innovation Tourism is filled with variables that cannot be controlled, and cruising is no exception. Weather events, changing water levels, and unexpected operational challenges can quickly require an itinerary to change course. Shelly explains that success in these moments depends on preparation, transparency, and a culture of collaboration across the organization. She shares memorable examples where last-minute changes resulted in unexpected guest favorites. What began as logistical challenges became opportunities to introduce travelers to communities and experiences that were never originally planned. These moments reinforced an important lesson: flexibility and creative problem-solving often reveal hidden gems that might otherwise go undiscovered. Through proactive communication and contingency planning, challenges become opportunities to create unique and memorable experiences for guests. Collaboration as a Driver of Destination Success One of Shelly's strongest beliefs is that collaboration and competition can coexist. Cruise lines may compete for guests, but they share a common interest in supporting the destinations they visit. Whether coordinating schedules to share limited dock space or working together to advocate for infrastructure improvements, collaboration creates benefits that extend beyond any single company. Shelly also discusses how destination partnerships contribute to sustainability and long-term economic development. From encouraging repeat visitation to exploring alternatives to printed materials through digital solutions, she sees opportunities for destinations and cruise operators to work together in ways that improve the visitor experience while reducing waste and increasing measurable impact. Ultimately, Shelly views every cruise itinerary as a collection of stories. Each destination contributes a chapter, and every community plays a role in shaping the traveler's experience. Through thoughtful partnerships, strategic planning, and a commitment to showcasing authentic places and people, cruise tourism can become a powerful catalyst for community growth and destination stewardship. Resources: Website: http://www.victorycruiselines.com/ LinkedIn Personal: https://www.linkedin.com/in/shelly-hartfield-1330b919/ LinkedIn Business: https://www.linkedin.com/company/victorycruiselines/

    43 min

  2. Jun 10

    The Power of Crazy Solutions and Human Imagination, with John Franklin Rinehart

    On this episode of Destination on the Left, I talk with John Franklin Rinehart, founder of Austin Film Crew. We talk in depth about his latest project in Gonzalez, Texas, and the Texas Legacy in Lights project, a full-scale live-action film projected onto the Gonzalez Memorial Museum. With the film, John is helping the community prepare for future visitors by developing new branding and digital assets that reflect the community. What You Will Learn in This Episode: How John moved from a career in music to becoming a leader in experiential storytelling How thinking differently can create breakthroughs for small destinations What inspired the Texas Legacy and Lights project in Gonzalez, Texas, and how live-action projection mapping was used to tell a unique local story How John and his team rebuilt Gonzalez's tourism platform after the city lost its website, and what went into creating digital assets for community branding Why translating tourism websites into dozens of languages creates new opportunities to attract international visitors, even for small towns How leadership, vision, and empowering local talent can transform ordinary community assets into extraordinary tourism attractions Lessons John has learned about overcoming skepticism and inspiring communities to believe in bold, world-class projects Challenging the Status Quo in Tourism Marketing Tourism marketing often feels like a tightly-packed field, but John believes the space is less competitive than it is stale. Many marketers follow in others' footsteps, replicating strategies instead of innovating. Real breakthrough requires a willingness to "break your brain a little bit"—to stop asking what everyone else is doing and start challenging your own assumptions. The key is to create something so unique that people and the media cannot help but take notice. If no one is willing to write about your idea or pay attention to it, then it's not bold enough to rise above the noise. The Texas Legacy in Lights Project Gonzalez, Texas, is steeped in history, forever linked to the "Come and Take It" flag and the beginning of the Texas Revolution. But its story has long been overshadowed by the likes of the Alamo. The city's challenge is to tell its tale in a way that stands out not just locally, but on the global stage. Enter Texas Legacy in Lights: a full-scale, live-action film projected using cutting-edge 3D mapping technology onto the city's Memorial Museum. John and his team tackled the much harder task of using live-action film to bring history to life right on the building's facade. The project required extensive technical, creative, and engineering skill, from building accurate period costumes and sets to installing a sound system that's immersive within the venue but virtually silent outside, because of the residential community nearby. Rethinking the Ordinary Tourism Website Tourism starts online, but most tourism websites are mere directories meant for visitors who have already chosen their destination. John's challenge is to ignite aspiration and connection long before travelers decide to visit. Gonzalez's new digital hub goes well beyond the norm: it features content in 50 languages, each tailored and not just run through Google Translate. The site provides unique guides for different cultures, practical tips for international visitors (like where to buy good bread or how to navigate transportation-less Texas), and locally-flavored stories that spark emotion and imagination. This strategic move recognizes overlooked audience segments searching the web, making Gonzalez visible to the world and accessible in unprecedented ways. Resources: Website: https://www.austinfilmcrew.com/

    38 min

  3. Jun 3

    Turning Environmental Challenges into Tourism Opportunities in Destin Fort Walton Beach with Alex Fogg and Jennifer Adams

    On this episode of Destination on the Left, I talk with Jennifer Adams, Director of Tourism, and Alex Fogg, Natural Resources Chief, to find out how the destination's innovative Coastal and Natural Resources team is setting Destin Fort Walton Beach apart, transforming environmental challenges into tourism opportunities. You'll hear how an invasive species, the lionfish, became both a tourism driver and an annual event, and how the region has evolved into a family destination through free outdoor adventure programs for kids and teens. Jennifer and Alex also share the inside story of the creation of what will be the world's largest artificial reef, using the repurposed SS United States ocean liner, positioning the area as an international diving hotspot. What You Will Learn in This Episode: Why Destin Fort Walton Beach has established a Coastal and Natural Resources team  How a challenge with the invasive lionfish species became a key tourism driver for the region How the destination's free Little Adventures program engages kids and families with hands-on outdoor experiences How the team created and rapidly expanded a program offering free outdoor classes, resulting in 700 sessions and serving over 4,000 kids in a year Why the artificial reef project, featuring the SS United States ocean liner, will make the area an internationally recognized dive destination Collaborations and strategic partnerships that have fueled product development and positioned Destin Fort Walton Beach for year-round tourism Lessons Jennifer and Alex have learned about turning ecological challenges into memorable and marketable visitor experiences Expanding Beyond Traditional Tourism Marketing Historically recognized for its crystal-clear waters and white sand beaches, Destin Fort Walton Beach has long attracted vacationers seeking a quintessential Florida getaway. But as the tourism market grew more competitive, especially against all-inclusive options like cruise vacations, Jennifer Adams realized something had to change. This insight spurred the creation of a coastal and natural resources team, making their tourism office one of the few in the U.S. with in-house marine and forestry biologists, aimed at protecting and enhancing the very environment that draws visitors. Free Outdoor Classes Fueling Family Connection One of the standout programs redefining the visitor experience is the Little Adventures initiative. Recognizing statistics that highlight children's lack of outdoor engagement, Jennifer and her team built a brand promise: "get kids outside on the water to give their adventure side room to grow". Through this program, local experts, including fishing guides, dive instructors, and even astronomers, offer free hands-on classes to vacationing families. What began with 70 sessions in 2021 exploded to over 700 in a single season, reaching more than 4,000 kids. This investment brought significant returns for the community, circulating an estimated $4 million back into the local economy, while giving families a broader, authentic experience that's hard to replicate elsewhere. Partnership, Collaboration, and Global Reach Collaboration is foundational to every initiative. Regionally, Destin Fort Walton Beach works closely with seven other Florida Panhandle counties via the Northwest Florida Tourism Council, pooling resources for international marketing and product development. Partners like Yamaha and the Woods Hole Oceanographic Institute have also joined artificial reef efforts, while the "Ask a Scout" feature on the destination's website connects incoming families with local moms to provide real, trusted advice. "We all work collectively," Jennifer emphasizes, ensuring that local character, environmental strength, and visitor experiences remain connected. Resources: Website: https://www.destinfwb.com/

    37 min

  4. May 27

    Using AI to Transform the Visitor Experience, with Michael Herrmann

    On this episode of Destination on the Left, I talk with Michael Herrmann, President and Founder of Tour Connect AI. Michael shares how operating a bike rental company in Sydney, Australia, led him to develop a technology to help DMCs become more efficient. You'll hear why Michael believes AI won't replace the human touch in tourism, it will amplify creativity, improve collaboration, and drastically improve efficiency. What You Will Learn in This Episode: How Michael transitioned from a technology consultant to founding a bike tour company in Australia, then creating Tour Connect AI Why understanding regional differences and customer behaviors is critical when adapting across global tourism markets How using AI allows tour operators to focus more on human-centric tasks, such as building relationships Why rapid response to itinerary requests significantly increases booking conversion rates How AI-driven collaboration supports efficiency and customer experience How Tour Connect uses AI integration to build better customization Why AI in tourism is set to democratize advanced technology for organizations of all sizes From Hands-On to Digital Solutions Michael began his career as a technology consultant with Ernst and Young, but a leap to starting a bicycle tour company in Sydney, Australia, opened his eyes to the complexities of tourism operations. His American roots and European business model faced unique challenges in the Australian market, though travelers stayed longer and booking patterns were drastically different. This experience exposed Michael to the inefficiencies in the travel industry, especially for DMCs and inbound tour operators who juggle thousands of suppliers and use outdated processes. These operational bottlenecks, combined with the travel industry's dependence on static annual contracts, paper forms, and institutional knowledge, inspired Michael to found Tour Connect, which aims to streamline collaboration through technology and, eventually, AI. Breaking Down AI-Powered Itinerary Building The industry conversation about AI usually focuses on generic tools like ChatGPT. Michael stresses that genuine transformation only comes from integrating AI into the actual business environment. Tour Connect's approach uses a company's real supplier contracts, negotiated rates, and established relationships. By tapping into existing booking systems, AI can pull all necessary information—dates, guest counts, preferences, allergies—and compose an accurate, bookable itinerary with remarkable speed and consistency. Collaboration and Speed Speed isn't just a matter of convenience, it's a key driver of conversion. Failing to respond to a group itinerary request within 24 hours can result in a devastating 40% drop in the likelihood of booking. With travelers often sending concurrent requests to operators in various destinations, it's the fastest, most polished reply that captures their imagination first, building anticipation and attachment to a particular place. AI-powered workflow automation enables faster supplier confirmations, quote turnarounds, and itinerary delivery, helping teams to focus on relationship-building rather than firefighting. Resources: Website: www.tourconnect.ai LinkedIn Personal: https://www.linkedin.com/in/michael-herrmann-768ab6/ LinkedIn Business: https://www.linkedin.com/company/tourconnect-llc/

    42 min

  5. May 20

    Reinventing Rental Logistics and Customer Experience, with Jason Bullock

    On this episode of Destination on the Left, I talk with Jason Bullock, Founder of Bodhisys and owner of Carolina Rides, about how delivering excellent customer service depends on systems and processes that support the many moving parts of reservations, inventory, and deliveries. He shares why he developed Bodhisys, a reservation management system tailored for the unique needs of rental businesses, optimizing everything from inventory management to delivery efficiency. Listen in as we discuss the importance of streamlined operations in creating exceptional customer experiences and fostering industry collaboration. What You Will Learn in This Episode: How Jason transitioned from a background in logistics and packaging to owning and operating multiple vacation rental and bike businesses Why customer service and efficient logistics are crucial for success in the rental industry Challenges Jason faced with existing reservation and booking platforms, and how this led to the creation of Bodhisys How Bodhisys uses technology to streamline inventory, delivery logistics, and communications, to provide a better customer experience Why seasonal pricing and adaptability in operations are important How Jason is partnering with competitors through technology and shared platforms to uplift the industry as a whole What impact technology-driven efficiencies have on customer satisfaction, repeat business, and overall profitability in the rental space The Art and Logistics of Rentals When most people think of the travel industry, glamorous destinations and dazzling activities come to mind. But Jason's world is more about the nitty-gritty of inventory management, deliveries, and keeping up with vacationers' evolving needs. His business delivers thousands of bikes and equipment items to vacationers at resorts and private rentals in the Hilton Head and Charleston areas. COVID-19 only magnified these challenges, as business whiplashed from 4% to 140% of historical sales within a week—forcing immediate innovation to keep up with demand and ensure guests received what they needed, when and where they needed it. The Birth of Bodhisys As business boomed, so did complaints—especially from frustrated guests who had trouble finding their rentals amid the sea of bikes and equipment. Seeing that traditional booking software wasn't designed for the logistics-heavy rental of "stuff," Jason was motivated by dissatisfied customers and exhausted employees to build a smarter system. The solution was building Bodhisys, a reservation management system purpose-built for logistics, inventory, and delivery—as opposed to the "activity first" platforms dominating the market. With features like photo geolocation of delivered items, automated customer messaging, and dynamic inventory management. Systems = Better Business, Better Experiences While the technology behind Bodhisys is robust, its true value lies in the ripple effect it creates for business owners and travelers alike. With real-time communications, automated reminders, and demand prediction, operators can plan staffing, adjust inventory, and meet seasonal swings without being blindsided. Importantly, these changes aren't just about operational ease, they have an impact on customer satisfaction. Similar to Amazon's familiar delivery notifications, Bodhisys provides travelers with the same transparency and reliability during their vacations. Which, in turn, leads to happier guests, less on-site confusion, and more repeat business. Resources: Website: https://bodhisys.com/ LinkedIn Personal: https://www.linkedin.com/in/jasonbullock/ LinkedIn Business: https://www.linkedin.com/company/bodhisys/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

    41 min

  6. May 13

    Building Relationships and Long-Term Growth Through Travel Trade, with Rhonda Carges & Jordan Herson

    On this episode of Destination on the Left, I talk with Rhonda Carges, Executive Vice President at TAP, and Jordan Herson, Travel Trade Account Manager at TAP. Together, they share an inside look at the travel trade segment of the tourism industry and explore how destinations can build meaningful relationships with tour operators, meeting planners, media, and buyers. From trade show strategy and FAM tour planning to stakeholder education and long-term relationship building, Rhonda and Jordan discuss how thoughtful collaboration and integrated planning can help destinations create sustainable growth opportunities and stronger industry partnerships. What You Will Learn in This Episode: What travel trade includes and why it plays such a critical role in tourism marketing How destinations can build integrated travel trade strategies that align stakeholders and partners Why relationship building and intentional communication are essential for successful trade show activations How FAM tours help destinations create stronger buyer engagement and measurable results What destinations should consider when vetting buyers and planning trade trade outreach How education supports stronger collaboration between destinations, attractions, and travel professionals Why travel trade should be viewed as a long-term investment rather than a short sales cycle Understanding the Power of Travel Trade Rhonda and Jordan explain that travel trade represents the business-to-business side of tourism, connecting destinations with tour operators, meeting planners, event organizers, and other professionals who sell travel experiences to consumers. While leisure marketing often receives the spotlight, travel trade creates an important pathway for destinations to reach new audiences, including international travelers and organized group markets that may otherwise be difficult to access. The conversation highlights how integrated travel trade strategies require strong communication, clear priorities, and collaboration across partners and stakeholders. For statewide tourism organizations like New York State Division of Tourism, this means coordinating efforts across regions while helping destinations stand out through targeted messaging, relationship building, and strategic engagement opportunities. Creating Meaningful Connections Through Trade Shows and FAM Tours Trade shows remain one of the most valuable opportunities for building long-term industry relationships. Jordan shares how successful trade show activations begin with careful planning, buyer vetting, and alignment around goals, while Rhonda emphasizes the importance of using these events to strengthen authentic human connections across the industry. They also explore the role of FAM tours in helping buyers and media experience destinations firsthand. Jordan explains TAP's approach to FAM planning, and Rhonda adds that FAM tours often provide some of the clearest opportunities for measuring success because destinations can more easily track resulting coverage, itineraries, and future bookings. Education, Collaboration, and the Long-Term Value of Travel Trade Throughout the episode, Rhonda and Jordan return to the importance of education within the travel trade ecosystem. They discuss how destinations must educate not only buyers, but also their own stakeholders and partners about what it means to be "group ready," from accessibility and logistics to creating experiences that work for group travelers. The conversation also reinforces that travel trade is a long-term investment built on trust, consistency, and ongoing communication. Whether attending trade shows, hosting FAM tours, or participating in industry education, destinations that stay engaged and intentional are better positioned to build lasting partnerships and future visitation. Rhonda and Jordan share how follow-up, collaboration, and relationship management often become the deciding factors in turning industry connections into meaningful business opportunities over time. Resources: Website: https://travelalliancepartnership.com/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

    36 min

  7. May 6

    Bridging Cultures Through Scuba Diving Trips, with Melanie Marsell & Kathleen Hall

    On this episode of Destination on the Left, I talk with Kathleen Hall and Melanie Marsell, founders of Dive the Americas and Explore the Americas. Kathleen, who has called Costa Rica home for over a decade, and Melanie, who has roots in both the US and Central America, share the journeys of creating two innovative travel brands: Dive the Americas and Explore the Americas. We discuss how they're reshaping tourism by supporting local communities, collaborating with other travel professionals, and providing personalized guidance that helps travelers feel confident venturing into unfamiliar destinations. What You Will Learn in This Episode: Why Kathleen and Melanie chose scuba diving as a specialty, and how their personal experiences inspired Dive the Americas What sets their travel businesses apart in a crowded market, and how their deep regional expertise shapes their approach How living in the region and understanding both U.S. and local cultures helps Kathleen and Melanie create authentic, meaningful travel experiences Why saying no to misaligned business opportunities has been crucial in building companies that reflect their values How collaboration with other travel professionals and agents has fueled their growth and led to innovative new programs Steps Kathleen and Melanie are taking to promote responsible tourism and sustainability The Birth of Dive the Americas and Explore the Americas As novice divers, Kathleen and Melanie were struck by the lack of resources for beginner divers looking for immersive travel experiences in Latin America. The gaps they encountered while planning their own trips, from unreliable pickups to scarce destination information for divers, sparked the creation of Dive the Americas. They want to curate seamless, welcoming dive experiences and bridge the divide between underwater adventure and cultural travel. Standing Out by Putting People and Place First The competitive travel landscape makes standing out difficult, but Kathleen and Melanie credit their deep, lived local knowledge and passion for responsible tourism as their particular advantage. Their insider perspective lets them put together what both travelers and local communities need, ensuring sustainable, enriching exchanges for everyone. They stress the importance of supporting the economic well-being of local people, highlighting Costa Rica's leading role in renewable energy and commitment to responsible tourism as integral to every trip they design. This boots-on-the-ground dedication fuels deeply authentic, feel-good experiences for their guests, moving beyond just ticking off top attractions. Education, Sustainability, and Expanding Horizons Their latest projects tackle overtourism and champion authentic, less-trafficked experiences. Through a curated collection of restaurants, local businesses, and guides, the new initiative aims to provide both travelers and agents with up-to-date resources that keep the essence of places like Costa Rica intact, while distributing tourism benefits more equitably. Melanie and Kathleen believe education is key for travelers, agents, and partners so that everyone can make better, more aware choices. Resources: Website: www.exploretheamericastravel.com Instagram: https://www.instagram.com/exploretheamericastravel/ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

    36 min

  8. Apr 29

    The 100th Anniversary of Route 66, with Rhys Martin

    On this episode of Destination on the Left, I talk with Rhys Martin, President of the Oklahoma Route 66 Association and Preserve Route 66 Manager for the National Trust for Historic Preservation. We explore the fascinating history and ongoing cultural impact of Route 66, and how this 2,448-mile linear village has driven economic growth and inspired travelers around the world for nearly a century. As Route 66 gears up for its Centennial Celebration, Rhys shares behind-the-scenes insights on managing a celebration of this magnitude, the creative events planned along the legendary highway, and how local and national organizations are working together to secure Route 66's legacy for future generations. What You Will Learn in This Episode: How Rhys became passionate about Route 66 and took on leadership roles in both local and national organizations dedicated to its preservation Why Route 66 remains a powerful economic engine and cultural icon for communities What makes the centennial celebration of Route 66 such a significant milestone How planning such a widespread, multi-state centennial collaboration is managed How communities along Route 66 have adapted to changes over time, reinventing themselves to stay vibrant and relevant after the highway was bypassed Why increased communication and collaboration among state associations, local businesses, and international partners is crucial to ongoing success What creative and large-scale events, like the Capitol Cruise and national caravans, are being organized to celebrate Route 66's 100th anniversary How the Route 66 experience builds authentic connections between travelers, communities, and cultures Cultural Legacy of Route 66 Route 66 is a linear village, a chain of communities bound together by shared history and mutual destiny. Its legacy is evident in the preservation of historic theaters, vintage motels, quirky museums, and neon-lit diners, all lovingly maintained by local volunteers and business owners committed to keeping the legend alive. Over time, especially as interstates bypassed many towns, Route 66 evolved, communities that once faced decline have reinvented themselves as hubs of nostalgia and culture. Planning the Centennial With eight states and thousands of miles to coordinate, the Route 66 Centennial is a massive collaborative endeavor. Rhys shares how, since the 1980s, state Route 66 associations have formed a grassroots network, filling the organizational gap left when the federal designation was removed in 1985. These groups work together to create unified celebrations, coordinate marketing efforts, and share resources, exemplifying how communication and a shared purpose can overcome even vast geographical distances. The centennial plans include an ambitious Capital Cruise in Tulsa, aiming for a Guinness World Record with over 3,000 classic cars, cross-country caravans, and international motorcycle tours. The centennial is as diverse and dynamic as the road itself. Lessons in Partnership and Unity At the heart of Route 66's success is partnership, communication, and an ethos of shared benefit. What happens in Oklahoma brings value to New Mexico and Texas, and vice versa. The route becomes a metaphor for unity, proving that travel, when rooted in conversation and curiosity, can bridge differences and create genuine human connection. Resources: Website: https://oklahomaroute66.com/ Website: https://route66centennial.org/ Instagram: https://www.instagram.com/oklahomaroute66 YouTube: https://www.youtube.com/channel/UCj-jbzQdNt4g2eqSIqTG2mQ We value your thoughts and feedback and would love to hear from you. Leave us a review on your favorite streaming platform to let us know what you want to hear more o​f. Here is a quick tutorial on how to leave us a rating and review on iTunes!

    27 min
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About

Destination On The Left is a travel and tourism industry podcast hosted by Travel Alliance Partnership. Each episode explores successful collaborations, creative marketing ideas and best practices for both consumer and travel trade marketing programs. Interviews are a mix of Destination Marketers, Industry Leaders, Consultants and businesses in the industry.

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