The Practice of Therapy Podcast

This podcast is here for therapists, counselors, social workers, psychotherapists, and mental health clinicians in their practice journeys. I'm Gordon Brewer and the person behind The Practice of Therapy Blog and Website that provides tools, resources and advice for people starting, growing or expanding their private practices. The podcast will help you learn from other experts in the field to move your private practice forward to success. The Practice of Therapy Podcast is part of the PsychCraft Network of Podcasts; PsychCraft, LLC

  1. 4d ago

    The Systems Your Private Practice Needs to Run Smoothly | Lisa Permar | TPOT 445

    A private practice can look successful on the outside and still feel exhausting behind the scenes. Clients are showing up, revenue is coming in, and everything appears to be working, but the owner may still be answering every question, fixing every exception, following up on loose ends, and carrying far too much of the practice in their own head. In this episode, Gordon talks with Lisa Permar about the small, repeated friction points that quietly drain a practice owner's time, attention, and energy. They explore how everyday tasks around intake, scheduling, billing, documentation, and team communication can become much bigger problems when there are no clear systems behind them. Lisa also shares her framework of moving from firefighter to builder to operator and explains why hiring more help does not necessarily solve the problem if the processes themselves are unclear. Gordon and Lisa also discuss delegation, creating simple and useful SOPs, and what it takes to build a practice that can continue functioning when the owner needs to step away. Whether you are running a group practice or working solo, the goal is not to automate every interaction or remove the human side of your work. It is to create enough structure around the predictable and repeatable parts of your practice that you can protect your attention for the things that truly require your judgment and care. Resources Mentioned In This Episode  Subscribe to YouTube Wise Practice Summit Read the show notes here Watch on YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Meet Lisa Permar Lisa Permar is an operations architect and the founder of Zero Friction Practice, where she helps private practice owners build the systems their businesses need to run smoothly without relying on memory, constant oversight, or late nights. Drawing on years of experience building the operational backends of businesses across multiple industries, Lisa specializes in helping clinical practices improve intake, scheduling, billing, cash flow, delegation, and documentation. Through the Zero Friction Method, she works alongside practice owners to install practical infrastructure, create clear playbooks, and remove the owner as the bottleneck so the practice can operate with greater clarity, consistency, and freedom. Free Practice Friction Quiz + Friction Tax Calculator The assessment identifies their Practice Friction Type (Firefighter, Builder, or Operator), estimates the financial impact of operational friction inside their practice, and provides a clearer next step based on their results. Podcast listeners will also receive 55% off The Friction Tax Blueprint, a step-by-step diagnostic that helps practice owners uncover where their practice is quietly draining time, money, and mental bandwidth. Through five guided assessments and calculations, they'll identify their biggest operational leaks, estimate the true cost of those inefficiencies, and walk away with a prioritized 30-day action plan so they know exactly what to fix first.  Discount code: THERAPY50 Website Instagram Facebook

    The Systems Your Private Practice Needs to Run Smoothly | Lisa Permar | TPOT 445
  2. Aug 10

    Private Practice Money Mistakes That Could Be Costing You | Margo Masri | TPOT 444

    Your private practice may look profitable on paper, but does the money actually feel available? In this episode, Gordon talks with Margo Masri, founder of Heartfelt CFO and Tax Services, about the financial decisions that can quietly create cash flow problems for private practice owners. They explore the risks of over-hiring, ignoring taxes, taking on office space too soon, and trying to grow without fully understanding the costs involved. Margo also shares why practice owners need to know what they personally need to live on, build financial systems that can grow with the business, and approach financial mistakes as opportunities to make better decisions moving forward. Whether you are starting a private practice or managing a growing team, this conversation offers a reminder to slow down, understand your numbers, and make financial decisions that support the practice you actually want to build. Resources Mentioned In This Episode  Subscribe to YouTube Read the show notes here Watch on YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Meet Margo Masri  Margo Masri is the founder of Heartfelt CFO and Tax Services, a company she started in 2003 to help business owners better understand their finances and build stronger, more sustainable businesses. With extensive experience in bookkeeping, advanced accounting strategies, tax planning, and virtual CFO services, Margo takes a holistic approach to helping clients create financial systems that support their personal and professional goals. She also coaches small business owners through financial challenges and regularly speaks at industry events. Website Instagram Facebook

    Private Practice Money Mistakes That Could Be Costing You | Margo Masri | TPOT 444
  3. Aug 4

    The Neurodivergent Therapist's Guide to Private Practice | Martin Altman | TPOT 443

    Have you ever wondered how much easier private practice could feel if you stopped fighting the way your brain works? In this episode, I'm talking with Martin Altman, LPC, about his experience as a therapist with ADHD and how understanding his own neurodivergence helped him find a niche that genuinely fit. We get into the strengths and challenges that can come with ADHD, how Martin stays present with clients, and why building the right systems can make private practice feel a whole lot more sustainable. Martin also shares a really helpful perspective on emotional hijacking and why distraction is not always about lacking focus or discipline. Sometimes our thoughts and emotions are simply taking up too much bandwidth. Whether you have ADHD yourself or work with neurodivergent clients, I think you'll find this conversation honest, encouraging, and full of useful takeaways. Resources Mentioned In This Episode  Subscribe to YouTube Read the show notes here Watch on YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Meet Martin Altman, LPC Martin Altman, LPC, is a therapist and the owner of Stillwater Counseling in Atlanta, Georgia, where he specializes in working with clients experiencing ADHD, anxiety, and Level 1 autism. As both a clinician and someone with ADHD, Martin combines professional training, research, personal experience, and a straightforward, relatable approach to therapy. Raised on a farm in South Georgia, he blends what he calls "old-school wisdom" with modern science to help clients slow down, manage emotional and sensory overwhelm, and become more productive without sacrificing their creativity. Martin studied psychology at the University of Georgia and earned his master's degree in counseling from Georgia State University. After working with several large mental health organizations in Atlanta, he built a private practice focused on helping neurodivergent clients feel understood, supported, and more in control of their lives. Website Instagram

    The Neurodivergent Therapist's Guide to Private Practice | Martin Altman | TPOT 443
  4. Jul 27

    The Emotional Weight of Private Practice | Lindsay Benson | TPOT 442

    Therapists are great at taking care of everyone else, but we are not always so good at noticing what the work is doing to us. In this episode, I'm talking with Lindsay Benson about the hidden toll private practice can take on our nervous systems. We get into therapist burnout, the stress that builds up from sitting with difficult stories all day, and the small practices that can help us reset between sessions. Lindsay also shares her experience moving from insurance to private pay, offering therapy intensives, and building a practice that feels more sustainable. This is a great conversation for anyone who loves the work but wants to have a little more energy left when the workday is over. Resources Mentioned In This Episode  Subscribe to YouTube Watch on YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Meet Lindsay Benson LPC-S With 20 years of experience as a Licensed Professional Counselor, Lindsay Benson is passionate about helping people heal from the inside out. She earned both her bachelor's and master's degrees from Oklahoma State University, where her calling to work with trauma survivors began while volunteering with abused youth. That experience confirmed what she has known ever since, that helping others heal is more than a profession; it is her life's purpose. For more than a decade in private practice, Lindsay has specialized in working with adults struggling with anxiety, trauma, shame, burnout, self-judgment, and a sense of disconnection from themselves and their lives. She is especially passionate about helping individuals reconnect with their authentic selves, cultivate self-compassion, and live with greater purpose, presence, and fulfillment. Lindsay believes lasting healing happens when we address the whole person mind, body, and spirit. Her integrative approach combines evidence-based therapies with holistic practices, including EMDR, Internal Family Systems (IFS), Somatic Healing, Transpersonal Psychology, Energy Psychology, Mindfulness, Reiki, Emotion Code, Body Code, Healing Remembered, and meditation. Her work focuses on helping clients regulate their nervous systems, heal unresolved wounds, and reconnect with their innate capacity for healing. Driven by a passion for supporting fellow clinicians, Lindsay co-founded Divine Legacy Collective, an organization dedicated to helping therapists thrive personally and professionally through immersive, embodied continuing education experiences. Rather than traditional lecture-based trainings, Divine Legacy Collective offers experiential CEU retreats and workshops that allow therapists to personally experience the very practices they can bring into their clinical work. Through trauma-informed yoga, somatic practices, meditation, parts work, nervous system regulation, time in nature, and opportunities for deep reflection, therapists leave not only with new clinical skills but also feeling renewed, grounded, and more connected to their Highest Self. Lindsay's mission is simple: to help people and the professionals who care for them move beyond surviving and into a life of authenticity, connection, healing, and lasting well-being. Lindsay's Website Divine Legacy Collective Instagram

    The Emotional Weight of Private Practice | Lindsay Benson | TPOT 442
  5. Jul 20

    The Mindset Shifts That Make Private Practice Feel More Sustainable | Tyana Tavakol | TPOT 441

    What if the biggest thing holding your private practice back isn't your marketing strategy but your mindset? In this episode, I'm joined by Tyana Tavakol to talk about the beliefs that shape the way we build our practices. We explore scarcity versus abundance, the value of finding your niche, and why trying to appeal to everyone often keeps you from connecting with the clients who need you most. We also dive into building an online practice, creating meaningful professional relationships, and learning to trust your own expertise instead of comparing yourself to everyone else. If you've ever questioned whether you're doing enough or wondered why private practice feels harder than it should, I think you'll find this conversation both encouraging and practical. Resources Mentioned In This Episode  Subscribe to YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Meet Tyana Tavakol (she/her), LMFT Tyana Tavakol is an LMFT licensed in CA & FL specializing in anxiety, trauma, and late-diagnosed autistic adults. She is passionate about helping people move beyond self-criticism, unmask, and better understand themselves through a neurodiversity-affirming lens. Her work focuses on helping clients reconnect with who they are beneath years of people-pleasing, perfectionism, and the belief that something is "wrong" with them. Through therapy, education, and online content, Tyana is committed to making conversations about autism, mental health, and healing more accessible, compassionate, and empowering. Website Instagram

    The Mindset Shifts That Make Private Practice Feel More Sustainable | Tyana Tavakol | TPOT 441
  6. Jul 13

    Private Practice Stress: What's Filling Your Bucket? | Kristin Oja | TPOT 440

    Are you burning out in private practice without realizing it? In this episode of The Practice of Therapy Podcast, Gordon talks with Kristin Oja, DNP, founder of STAT Wellness, about optimizing stress resilience and preventing burnout. Kristin shares a functional medicine perspective on why burnout is not always caused by work alone. Often, it is the buildup of stressors outside of work, including sleep, caffeine, exercise, relationships, technology, self-talk, and lack of recovery. Kristin explains the idea of the "stress bucket" and how even good things, like exercise, intermittent fasting, sauna, cold plunge, and high achievement, can become stressors when there is not enough recovery. Gordon and Kristin also talk about why therapists and private practice owners need to pay attention to their inner voice, create healthier boundaries with phones and email, and build small resets into the day between clients. If you are a therapist, counselor, or private practice owner feeling exhausted, disconnected, or stretched too thin, this conversation will help you think differently about burnout and what it really takes to recover. Resources Mentioned In This Episode  Subscribe to YouTube Read the show notes here Watch on YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Meet Kristin Oja  Kristin obtained her Doctor of Nursing Practice, Masters of Science in Nursing with a Family Nurse Practitioner focus, and is a Registered Nurse. She is also an entrepreneur, functional and lifestyle medicine guru, personal trainer, group fitness instructor, and lover of everything health and wellness! Passionate about taking a Personalized Medicine approach, Kristin focuses on uncovering the root cause of chronic illness and disease. Taking into account her patients lifestyle, diet, genetics, environment, and stress, each treatment plan is unique and individualized. Kristin has been serving and caring for patients for over 10 years. She strives every day to provide high quality care by doing everything with compassion, integrity, and above all a serving heart. Kristin founded STAT Wellness, which stands for Strength To Achieve Total Wellness, to help transform medicine. Statistically, as a society, we are getting sicker and sicker. At STAT Wellness, we want to partner with you to help you not only look your best but to feel your best by combining the best practices of medicine + movement. Website Instagram Little By Podcast on Instagram

    Private Practice Stress: What's Filling Your Bucket? | Kristin Oja | TPOT 440
  7. Jul 6

    How AI Search Is Changing Private Practice Marketing | Natalie Moore | TPOT 439

    Is SEO dead, or is it just changing? In this episode, I'm joined again by Natalie Moore, a licensed marriage and family therapist and SEO coach for therapists in private practice. Natalie breaks down the difference between SEO and AIO, or artificial intelligence optimization, and explains why therapists don't need to panic about AI search replacing traditional SEO. We talk about how private practice owners can make their websites easier to find on Google, ChatGPT, Perplexity, and other AI search tools. Natalie shares why specialty pages, Google Business Profiles, clear niche messaging, and client-centered copy still matter, and how AI search adds another layer to what therapists are already doing online. If you're a therapist in private practice trying to get found by the right clients, this conversation will help you understand how SEO and AI can work together instead of competing against each other. Resources Mentioned In This Episode  Subscribe to YouTube Read the show notes here Watch on YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Meet Natalie Moore, LMFT Natalie Moore is a licensed marriage and family therapist in Los Angeles and the founder of Space for Growth Therapy & Coaching. In her therapy practice, she specializes in supporting high-functioning women navigating anxiety, burnout, people-pleasing and the identity shift of motherhood. She is also an SEO coach for therapists, helping clinicians make their websites easier to find and easier for the right clients to recognize themselves in. Her work sits at the intersection of clinical nuance, ethical marketing, SEO and AI search strategy. Website Instagram BrightLocal's 2026 Local Consumer Review Survey (This includes helpful data on how local search behavior is shifting, including the rise of AI tools for local business recommendations.) Google Business Profile Setup Resource Episode 378: Keyword Research for Therapists

    How AI Search Is Changing Private Practice Marketing | Natalie Moore | TPOT 439
  8. Jun 29

    How to Protect Your Private Practice From the Unexpected | Jeanine Rousso | TPOT 438

    What happens when the therapist is the one who needs support? In this episode, I'm talking about the very real challenges therapists face when life disrupts their ability to work. Private practice can offer freedom and flexibility, but it can also leave clinicians vulnerable when illness, grief, natural disasters, burnout, or unexpected emergencies come up. We'll look at why therapists need a safety net, how financial stress impacts clinicians, and what it means to prepare your practice for the unexpected. From emergency grants and burnout prevention to referral networks and professional wills, this conversation is a reminder that therapists are human too. Jeanine Rousso, co-founder of Therapist Resource Network, joins me to share how her nonprofit is supporting mental health clinicians through emergency financial assistance, advocacy, and resources for long-term sustainability. Resources Mentioned In This Episode  Subscribe to YouTube Watch on YouTube Use the promo code "GORDON" to get 2 months of Therapy Notes free Consulting with Gordon The PsychCraft Network Follow us on Instagram Meet Jeanine Rousso, LCMHC, LMHC, LPC, ACS Throughout her 20 years working in the mental health field, Jeanine noticed a growing need for support among mental health clinicians, especially in times of personal emergencies and burnout. As the need for mental health treatment increased among clients, so did the need for the clinicians themselves to be cared for.  Unfortunately, the broken mental health system does not often afford therapists the space and financial stability to receive much-deserved care in their times of need. Jeanine founded TRN as a way to support therapists in new ways.  Website Instagram LinkedIn

    How to Protect Your Private Practice From the Unexpected | Jeanine Rousso | TPOT 438
4.8
out of 5
72 Ratings

About

This podcast is here for therapists, counselors, social workers, psychotherapists, and mental health clinicians in their practice journeys. I'm Gordon Brewer and the person behind The Practice of Therapy Blog and Website that provides tools, resources and advice for people starting, growing or expanding their private practices. The podcast will help you learn from other experts in the field to move your private practice forward to success. The Practice of Therapy Podcast is part of the PsychCraft Network of Podcasts; PsychCraft, LLC

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