The Modern Retail Podcast

Digiday
  • 4.6 (80)
  • Entrepreneurship
  • Updated Weekly

The Modern Retail Podcast is a podcast about all the ways the retail industry is changing and modernizing. Every Saturday, senior reporters Gabi Barkho and Melissa Daniels break down the latest retail headlines and interview executives about what it takes to keep up in today’s retail landscape, diving deep into growth strategies, brand autopsies, economic changes and more

  1. Why the World Cup is a make or break moment for retail this summer

    2d ago

    Why the World Cup is a make or break moment for retail this summer

    On this week's Modern Retail Podcast, senior reporter Gabriela Barkho is joined by executive editor Anna Hensel to talk all things World Cup marketing. This week, Modern Retail ran an editorial series on how retailers and brands of all sizes are taking advantage of the biggest-ever FIFA World Cup this summer. Malls are turning into hubs for fans, while retail media networks are looking at this as a critical moment to win over more advertiser dollars. As Hensel explains, this highly anticipated World Cup comes at a precarious moment for the industry, as retailers continue to worry that rising gas prices will lead consumers to cut back spending. The World Cup, then, will be a critical test for how resilient consumers actually are. Later on in the episode, Alyssa Grigg, senior director of marketing and communications for Evergreen Goodwill of Northwest Washington, joins the show to discuss how its Seattle store plans to capitalize on matches happening on its home turf. Seattle is hosting six World Cup matches, and the stadium happens to be minutes from the largest Goodwill in the world. So the thrifting nonprofit is hosting several activations and events throughout the tournament to drive tourist and fan traffic. In this interview, Grigg speaks to:  How thrifting has become a major tourism activity. Creating buzz through live, local-artist screen printing and vintage soccer merchandise. Turning the 70,000-square-foot Goodwill store into a "treasure hunt" destination, with help from local influencers and social media campaigns.

    38 min
  2. The next era of Pride Month marketing

    Jun 6

    The next era of Pride Month marketing

    Pride Month is underway, marking a season of celebration that's become a mainstay for some brands. But earning the trust of LGBTQ+ audiences goes far beyond rainbow merch or a few social media posts. This week on the Modern Retail Podcast, special projects editor Melissa Daniels interviewed LGBTQ+ marketing specialists Matt Tumminello and Matt Wagner of Target10. Their conversation centers on earning trust with LGBTQ customers long before it's time for a Pride collection, starting with the ways companies used to show up and how that's changed over the years. The conversation gets into: How "Pride marketing" is in its third act as cultural winds change How earning trust with LGBTQ+ consumers takes more than a one-time campaign Winning strategies that start with authentic moments and messages

    39 min
  3. Pacsun's CEO on how the brand cracked its Gen Z strategy

    May 30

    Pacsun's CEO on how the brand cracked its Gen Z strategy

    Young consumers have always been a sought-after demographic for retailers — but what they value is always changing. Over the past several decades, Pacsun has sought to maintain a strong pulse on the evolving tastes of teenagers.  From viral jeans to strategic partnerships with creators, the mall-based retailer is once again winning over young people. For the first time in 18 years, the company is opening more new stores than it is closing. Pacsun's digital strategy is heavily weighted toward customers’ personal interests and influences. The brand says it remains relevant through four key pillars: fashion, music, sport and art. And so in 2025, the company began releasing an annual Youth Report and announced its Youth Advisory Council. The two programs are an example of Pacsun leaning into customer participation and what it calls “consumers as co-creators.”  On this week’s Modern Retail Podcast, senior reporter Gabriela Barkho is joined by Pacsun CEO Brie Olson, who recently released a new book called “Co-Created: The Cultural Strategy That Redefined Pacsun.”  In this interview, Olson discusses: The brand’s early bet on TikTok Shop. Pacsun’s new Youth Advisory Council and Youth Report. The brand's latest investment in a new mobile app as a hub for product drops and rewards.

    39 min
  4. Hits and misses from Q1 earnings season

    May 23

    Hits and misses from Q1 earnings season

    Late May saw a slew of first-quarter earnings reports that reflected meaningful growth for companies like Target and Walmart, but also revealed some bigger shifts in consumer behavior and operational costs. While shoppers dealing with higher fuel costs are pulling back in some areas, like DIY home projects, they're also showing up to treat themselves for limited-edition collabs or deals at off-price retailers. This week on the Modern Retail Podcast, special projects editor Melissa Daniels is joined by reporter Mitchell Parton to unpack some of the biggest hits and misses of earnings season, from Target's comeback to the threat of rising fuel prices.

    33 min
  5. Why every brand is now their own media company, featuring Prince Street Pizza

    May 16

    Why every brand is now their own media company, featuring Prince Street Pizza

    In the era of the viral vertical video, there is a seemingly endless appetite for new content. And brands are getting in on original content trying by creating their own series for social media. In January, Gap Inc announced it was creating a new role, a chief entertainment officer, where Pam Kaufman will lead their “fashion-tainment” strategy. This year, David’s Bridal launched “Breaking Bridal,” a series documenting nontraditional weddings. And since September, New York-based Prince Street Pizza has been putting out episodes of “Delivering Happiness,” a YouTube series starring actor Nick Turturro. Lawrence Longo, the CEO of Prince Street Pizza and Irv’s Burgers, is the brainchild behind “Delivering Happiness,” having gotten his start as a film producer before getting into the restaurant industry. Prince Street Pizza is in the middle of expanding nationwide – new locations are opening soon in Nashville and Charleston – and the show is part of the company’s brand awareness strategy. This week, Longo joins senior reporter Gabriela Barkho and special projects editor Melissa Daniels on the Modern Retail Podcast. Longo breaks down his approach to storytelling and why he’s bullish on original content fueling Prince Street’s growth. "I think every brand is their own media company," Longo said. This episode gets into: The time and investment needed to create consistently viral moments. The logistics behind pulling off a project like “Delivering Happeniness." Why brands should not expect authentic content to drive instant sales.

    41 min
  6. The tradeoff economy: Why stressed shoppers are still spending

    May 9

    The tradeoff economy: Why stressed shoppers are still spending

    For this week's Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels were joined by Katie Thomas from the Kearney Consumer Institute to discuss how shoppers' financial stress is showing up in their shopping habits. KCI recently released its latest Consumer Stress Index, which monitors 24,000 consumers across 12 countries. It looks not only at consumers' financial picture but also at their stress related to geopolitics and government, innovation and technology, food and the environment, and health and education. What's different this year is that it's not just one factor causing consumers to feel stressed. It's the compounding effect of inflation, geopolitical instability and overall uncertainties. "Put these two analyses together — historic stress levels and a population that feels starved of joy — and you get a consumer landscape that continues to defy the standard recessionary playbook," the report said.

    32 min
  7. How TikTok Shop is winning over major brands

    May 2

    How TikTok Shop is winning over major brands

    On this week's episode of the Modern Retail Podcast, co-hosts Gabriela Barkho and Melissa Daniels are joined by Modern Retail's platforms reporter Allison Smith to dig into why TikTok Shop is becoming a more legitimate sales channel in the eyes of bigger brands. Less than three years old, TikTok Shop now makes up roughly 20% of all social commerce sales, according to data from eMarketer. The rest of the category is dominated by Meta. Last year, the company drove $500 million in sales during the four-day stretch from Black Friday to Cyber Monday.In response, more established legacy brands and mid-sized companies are popping up on TikTok Shop. Smith reported this March that sales from big-name brands — those with at least $30 million in annual revenue — increased 97% year-over-year on TikTok Shop.The conversation discusses: How affiliates and discounts are powering acquisition. What it's like operating on TikTok Shop as a big corporation versus a smaller startup. What it takes to succeed on TikTok Shop.

    34 min
  8. What it takes to build a true lifestyle brand

    Apr 25

    What it takes to build a true lifestyle brand

    It seems like every company wants to bill itself as a “lifestyle brand” these days. If a company can truly integrate itself into a customer’s lifestyle – versus just selling them a single product – they can build a more powerful connection over time. But, what does that actually mean in practice?In this episode of the Modern Retail Podcast – recording live at the Modern Retail Marketing Summit in Huntington Beach, California – Mandy Fry, co-owner and president of Southern California-based apparel brand Z Supply, talks about how she built Z Supply into a full-fledged lifestyle brand.For Fry, building Z Supply into a lifestyle brand meant first and foremost taking the company into different categories. Fry joined Z Supply in 2019, roughly six years after the brand launched. At the time, Z Supply only carried t-shirts. Fry decided to first launch loungewear. At the time, “it was a really trendy category,” Fry said. And given that many customers said they liked the soft feel of Z Supply’s t-shirts, loungewear was the next logical step.The loungewear launch came at a very fortuitous time: February 2020. The success of loungewear gave Z Supply to enter new categories like jackets, resortwear and even sunglasses.But building Z Supply into a lifestyle brand required a mindset shift. As Fry put it, building a lifestyle brand is all about meeting your core customer “at every moment of the day.”“I wanted to wake up with her in our loungewear. I wanted to go to school drop-off with her. I wanted to workout with her, I wanted to go to work with her, I wanted to go to drinks, I wanted to travel [with her].The episode also gets into: What new category launches didn’t work How Z Supply had to shift its marketing strategy to position itself as a lifestyle brand. Z Supply’s retail distribution strategy (the brand sells through roughly 3,000 boutiques) and why Z Supply has largely said no to big retailers so far.

    26 min
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4.6
out of 5
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About

The Modern Retail Podcast is a podcast about all the ways the retail industry is changing and modernizing. Every Saturday, senior reporters Gabi Barkho and Melissa Daniels break down the latest retail headlines and interview executives about what it takes to keep up in today’s retail landscape, diving deep into growth strategies, brand autopsies, economic changes and more

Information

  • Creator
    Digiday
  • Years Active
    2017 - 2026
  • Episodes
    544
  • Rating
    Clean
  • Copyright
    © 6d5e9100-eb15-11f0-a1d9-0d456e0e9810
  • Show Website
    The Modern Retail Podcast

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