Massive Agent Podcast

Dustin Brohm

The Massive Agent Podcast, hosted by Dustin Brohm, is the go-to resource for entrepreneurial real estate agents & mortgage loan officers determined to escape the daily real estate grind and instead build a thriving, scalable business. If you’re a burned-out solo agent wanting to make more money, sell more homes, work fewer hours, and gain leverage, this podcast is your roadmap. Realtors deserve to define their ideal lifestyle and build a business to support it—not the other way around. The Massive Agent Podcast equips you with the mindset, strategies, and systems to make that vision a reality. Dustin Brohm, one of the most recognized voices in real estate, brings you actionable insights and proven tactics to create freedom in your career. As host of the Massive Agent Podcast, a finalist for the Inman Innovator of the Year award, Dustin is a sought-after speaker who’s shared stages with industry giants at events like Gary Vaynerchuk’s Agent2021, eXpCon, Inman Connect, HousingWire, and more. With a sales organization of over 650 agents across 25 states, Dustin is a proven expert in building successful real estate businesses. This podcast goes beyond social media and lead generation tips—though you’ll get plenty of those, too. Dustin dives deep into CEO-level thinking, scalable systems, and strategies for creating a business that supports your life. Whether you’re starting a team, streamlining operations, or unlocking new revenue streams, you’ll get the tools and inspiration to achieve more with less. As founder of the Massive Agent Society, a business-building incubator for agents, Dustin is dedicated to helping real estate professionals stop grinding and start growing. The Massive Agent Podcast delivers fresh, actionable content weekly to empower agents to scale, thrive, and lead in today’s competitive market. Subscribe now and redefine what’s possible in real estate.

  1. 17h ago

    How to Get Recommended by AI in 2027

    Send me a message Most agents still think getting found online means only winning the Instagram feed. That matters, but buyers and sellers now ask ChatGPT, Gemini, and Claude who the best agent in their city is, and if AI has never seen your name tied to a specific market and a specific kind of client, you never make the list. This episode breaks down how to get found by AI. In this episode: Why Zillow showing up inside Claude changes how agents get foundThe shift from optimizing for Google to optimizing for AIBlog articles titled with the exact question people ask AIWhy YouTube Shorts help Gemini learn who you areWhat to say in every piece of content: your name, your city, your niche, and your audienceThe agent getting 1 to 2 leads a month from ChatGPT without tryingWhy thinning competition makes now the best time to build your brand3 action items to start this weekComment FOUND on any post at @massiveagent and I'll DM you the 3 articles: https://www.instagram.com/massiveagent/ 🎙️ Massive Agent Podcast | Episode 462 *********************** RESOURCES : Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE  REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

  2. Oct 22

    Why Being POSITIVE Is Killing Your Real Estate Business?

    Send me a message Staying upbeat feels like the professional thing to do when rates are high and buyers are nervous. The problem is that buyers and sellers have heard “just refinance later” for 2 or 3 years now, and they know exactly what it sounds like: an agent who will say anything to earn a commission. I used to let scarcity make me pushier than I realized, and what fixed it was getting comfortable losing a deal today to protect trust that pays off for years. This episode breaks down how to stay optimistic and still be believed. In this episode: Why “you can just refinance later” makes clients stop trusting youHow to acknowledge rates and affordability without scaring buyers offThe honest question to ask every buyer: can you live with this payment forever?The solutions to bring after the honesty: seller rate buydowns, assumable loans, and seller financingWhat a one-location supplement store can teach agents about telling customers to buy somewhere elseWhy talking a client out of a deal builds more business than closing itHow to put this honesty into your content so you don’t sound like a used car salesmanJoin the waitlist for the Instagram Listing Blitz: https://massiveagentsociety.com/blitz *********************** RESOURCES : Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE  REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

  3. Oct 15

    How to Get Leads From EVERY Post

    Send me a message Most agents write off social media as a waste of time because their posts collect views, likes, and the occasional referral, but almost never a lead they can actually point to. A lot of us are really chasing the dopamine of a rising view count. What changes the math is deciding the next step before you hit publish, so every post carries a call to action and a lead magnet. This episode breaks down 3 posts you're probably already making and exactly what to add to each one. In this episode: The 3-part framework: post, call to action, lead magnetThe neighborhood highlight carousel and the "comment MOVE" list of homes for saleHow to deliver a list that never goes stale using a saved search linkThe affordability post that makes you the lighthouse in the stormThe breaking community news post that makes you the gatekeeperWhy a comment-triggered lead is a hot lead, not a random followerApply or join the waitlist for the Instagram Listing Blitz: https://massiveagentsociety.com/blitz 🎙️ Massive Agent Podcast | Episode 460 *********************** RESOURCES : Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE  REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

  4. Oct 8

    Why "Worst Market Ever" Is Complete Bullsh**

    Send me a message Everywhere you look right now, it's the same message. Worst market ever. Hardest time to be an agent. I'm going to tell you today why that's the biggest load of b******t you'll hear all year, and why I actually think this could be one of the best times to be an agent. Let's acknowledge the real stuff first. Record low sales volume, rate lock-in, peak prices, agent oversaturation, it's all real. I'm not disputing any of it. But here's what nobody's telling you: over 4 million homes are still being sold this year, and there are two sides to every single one of those transactions. The agents who are struggling right now aren't struggling because the market made them struggle. They're struggling because they bought into a narrative and used it as a crutch. In this episode: Why the "worst market ever" headlines don't have to be your personal realityThe real reason some agents are having their best year ever while others are quittingHow to become the "affordability advisor" for your community instead of pretending nothing's wrongWhy teaching assumable loans and rate buy downs might be the most underused content idea in real estate right nowThe 100 open houses in 100 days idea, and why drastic action beats slow declineWhy the people you surround yourself with might be the biggest factor in your resultsWhy reassessing your brokerage costs and expenses could be the fastest win available to you right nowYou choose your own adventure in this business. Choose the epic one. *********************** RESOURCES : Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE  REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

  5. Oct 1

    The 4 Types of Content That Actually Attract Listings

    Send me a message If you want more listings, your marketing is probably working against you without you even realizing it. Here's the stat that explains why: 63% of sellers use an agent they've already worked with or been referred to. Only 38% of buyers do the same. Sellers aren't finding their agent on social media the way buyers are, which means most agent content, even really good content, is quietly buyer-facing and doing almost nothing to attract listings. This episode breaks down four specific content buckets that actually speak to homeowners and sellers, not just buyers. In this episode: The Equity Wake-Up Call: why specific, unrounded dollar figures make homeowners pay attention in a way vague percentages never willPeel Back the Curtain: why showing the messy behind-the-scenes of a transaction builds more trust than just posting "sold" signsProof and Possibility: real client stories, real numbers, and why calling out agents who "buy the listing" with inflated prices builds massive trustThe Secret Sellers: how targeting move-up buyers instead of first-time buyers quietly gets you a listing and a buyer at the same timeWhy pre-listing inspections, lease-backs, and mortgage assumptions are some of the most underused teaching topics in real estate contentAsk yourself before every single post: does this actually appeal to a homeowner? If you want listings, that's the only question that matters. 🔥 Apply for the Instagram Listing Blitz (starts October 12): https://massiveagentsociety.com/blitz *********************** RESOURCES : Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE  REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

  6. Sep 24

    How I'd Start Fresh on Social Media Before 2027

    Send me a message If I wanted to start over on social media as a real estate agent going into 2027, here's exactly what I'd do. There's a two step formula to get this right so you're actually getting clients from your content, not just likes and views. Market conditions are what they are right now. S****y, to be honest. High rates, a tough buyer's market, agents dropping out of the business. You can either complain about it or you can reset how you're approaching social. This episode is that reset. In this episode: Step one: why defining your ideal audience has to come before anything else you postThe "clone your favorite client" cheat code and exactly what questions to ask about themStep two: the PASS formula for what to actually post, problem, aspiration, shift, showcaseA full real example walking through PASS from a real pain point to a working call to actionWhy most agents already have good video ideas, they just don't know how to package themWhy waiting until January to make this shift is a mistake you don't need to makeDefine who you're speaking to. Then use PASS to get their attention. It's not more complicated than that. *********************** RESOURCES : Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE  REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

  7. Sep 17

    Why Good Agents Are Quietly Quitting Right Now

    Send me a message If you think you've tried everything you can to grow your real estate business this year, you really haven't. This episode is exactly what you need to hear, but you may not like it. It's for any real estate agent having a down year right now. Two agents I know, both genuinely good at this, both people I never expected to quit, left the industry in the last month. Transactions across my network of almost 1,500 agents are down. I know it's rough out there right now. But here's the problem nobody's talking about. A lot of struggling agents are trying something new, something they haven't mastered yet, at the exact moment they need to double down on what's already worked. In this episode: Why adding something brand new to your strategy right now might be the worst move you can makeThe exact exercise: look at your last 10-15 closings and get honest about where they actually came fromWhy doing 5x more of what's already working beats spreading yourself across new tacticsWhy commenting and being social for 30 extra minutes a day might be just as effective as posting new contentWhy open houses don't have to happen on weekends, and why the agents crushing it don't wait for SaturdayWhy the longer a piece of content takes you to make, the worse it usually performsThe hard truth: what got you here is not going to get you thereTake charge of your business. Nobody else is going to do it for you. *********************** RESOURCES : Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE  REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

  8. Sep 10

    The Critical Mistake Nearly ALL Agents Are Making

    Send me a message I'm watching too many agents make the same mistake right now, and it's crushing their business. Doesn't matter if you're brand new or you've been doing this for 20 years. Top producers and agents who can't get a deal are both making it. I made this mistake myself for years before I got conscious of it. Here it is: you're chasing new lead gen strategies instead of doing more of what's already working. If you've sold homes in the last 12 months, you already have proof of what works for you. Instead of using that proof, most agents go looking for something new, something shinier, something that feels more exciting than the boring thing that's already bringing them business. In this episode: Why your ambition can actually work against you when it comes to lead genThe exact exercise to run right now: look at your last 10 to 15 closings and find the patternWhy doing 5x more of what already works beats chasing something brand newHow to use social media the right way to support referrals instead of replacing themWhy 30 minutes a day of commenting and engaging can quietly become your best referral sourceThe honest truth about why this isn't complicated, but it does take commitmentGo look at your CRM right now. Find out where your last 10 deals actually came from. Then go do more of that. *********************** RESOURCES : Free "Clients From Social" Masterclass - Learn the new formula top agents are using on social media to attract 5+ new closings, month after month. REGISTER HERE: https://members.massiveagentsociety.com/free-masterclass-registration?utm_source=podcast_notes Massive Agent Society on Skool - My coaching community giving Realtors the exact blueprint (and handholding) to attract 5+ new clients, every single month. CLICK HERE: https://www.skool.com/massiveagentsociety Manychat PRO - Automate your Instagram DM's and Get 30 days of Manychat Pro for FREE - CLICK HERE  REAL Broker - Learn how we can be business partners and build a business together @ ΓEA⅃  Broker- CLICK HERE PLEASE LEAVE A REVIEW on APPLE PODCASTS or SPOTIFY 🙏🏼

4.8
out of 5
336 Ratings

About

The Massive Agent Podcast, hosted by Dustin Brohm, is the go-to resource for entrepreneurial real estate agents & mortgage loan officers determined to escape the daily real estate grind and instead build a thriving, scalable business. If you’re a burned-out solo agent wanting to make more money, sell more homes, work fewer hours, and gain leverage, this podcast is your roadmap. Realtors deserve to define their ideal lifestyle and build a business to support it—not the other way around. The Massive Agent Podcast equips you with the mindset, strategies, and systems to make that vision a reality. Dustin Brohm, one of the most recognized voices in real estate, brings you actionable insights and proven tactics to create freedom in your career. As host of the Massive Agent Podcast, a finalist for the Inman Innovator of the Year award, Dustin is a sought-after speaker who’s shared stages with industry giants at events like Gary Vaynerchuk’s Agent2021, eXpCon, Inman Connect, HousingWire, and more. With a sales organization of over 650 agents across 25 states, Dustin is a proven expert in building successful real estate businesses. This podcast goes beyond social media and lead generation tips—though you’ll get plenty of those, too. Dustin dives deep into CEO-level thinking, scalable systems, and strategies for creating a business that supports your life. Whether you’re starting a team, streamlining operations, or unlocking new revenue streams, you’ll get the tools and inspiration to achieve more with less. As founder of the Massive Agent Society, a business-building incubator for agents, Dustin is dedicated to helping real estate professionals stop grinding and start growing. The Massive Agent Podcast delivers fresh, actionable content weekly to empower agents to scale, thrive, and lead in today’s competitive market. Subscribe now and redefine what’s possible in real estate.

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