Design Biz Survival Guide

Design Biz Survival Guide

What if you could hang out with experienced design professionals and entrepreneurs who have drive and vision, ask them about their successes and failures, and more; then take an insight or two to guide your own business journey? That's what we do each episode on Design Biz Survival Guide. Hosted by Rick Campos – recovering interior designer turned business coach with over a decade of experience in the design industry –– every episode is an in-depth look at how to launch, navigate, and grow your design business. The intention of this podcast is to inspire and empower designers with the tools and information you need to survive in the business of design.

  1. 2D AGO

    207: Jamie Stern, Woven Resistance | Special Industry Spotlight

    This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to highlight brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today we're speaking with brand founder Jamie Stern and the brand's Creative Director, William Oberlin. In this episode, we explore the brand's rich history, their commitment to the design community, and their innovative approach to engaging designers. Jamie and William also share a community activation that is near and dear to their hearts: Woven Resistance, a rug design exhibition and auction featuring a diverse cross-section of the design community benefiting PFLAG and the Sierra Club. This impactful program is a brilliant example of the intersection of social consciousness and creative expression. SHOW HIGHLIGHTS The origin story of Jamie Stern and Jamie's nearly 50-year career in the design industry How the brand evolved from independent representation into a national, employee-based sales network The expansion of the Jamie Stern product lines: furniture, custom wool carpet, leather, and textiles The company's long-standing commitment to being trade-only The evolution of the New York showroom into a dynamic, event-driven space for the design community The inspiration behind Woven Resistance and its focus on activism through design The collaboration with 14 designers to create one-of-a-kind rug art pieces How the online auction and in-person events are raising funds for PFLAG and the Sierra Club NOTABLE QUOTES "On my 20th birthday was my first day in sales, and I've been doing this ever since." "We now have 14 designers who have created amazing rug art." "We don't want to be controversial, but… we just want to bring that into our business." "We're very successful. We're making beautiful product, but now we want to also guide it into doing the right thing." SUPPORTING RESOURCES View the online auction and support Woven Resistance: https://www.wovenresistancebyjamiestern.com/lite-ui/?controller=home Explore the Jamie Stern brand: https://jamiesterndesign.com/ Instagram: https://www.instagram.com/jamiesterndesign/

    27 min
  2. FEB 9

    206: Stephanie Hunt | The Sky's the Limit

    Today we welcome Stephanie Hunt, Owner and Principal Designer of The Flairhunter, a multifaceted interior design studio based in Park City, Utah. In this episode, Stephanie shares her exhilarating design journey and the many lessons, growth experiences, and revelations she's encountered along the way. We discuss the importance of saying yes to new opportunities, the value of continued education, and the power of remaining nimble as a business owner. Stephanie also shares how an open mind and an extraordinary client experience opened the door to opportunities beyond residential design, including aviation, maritime, and specialty commercial and hospitality projects. SHOW HIGHLIGHTS Stephanie reflects on celebrating 25 years in business and the evolution of her design career Why saying "yes" to opportunities before you feel ready can change the trajectory of your business How continued education and real-world experience shaped Stephanie's confidence as a designer The role mentorship played in her growth—and why she now prioritizes mentoring others Expanding beyond residential design into aviation, maritime, and specialty commercial projects The importance of being nimble, flexible, and open to change as a business owner How an extraordinary client experience can lead to unexpected and exciting opportunities NOTABLE QUOTES "Sometimes it takes hearing yourself say it out loud to realize you actually do have a story." "You can shift and evolve as many times as you want—that's your right as a business owner." "It really boils down to how you make a client feel." "Say yes to new opportunities, even if you're unsure, and trust that you'll figure it out." SUPPORTING RESOURCES Instagram: https://www.instagram.com/theflairhunter/ Website: https://www.theflairhunter.com/ SPONSOR LINKS Design Manager: https://designspec.com/survivalguide Design Biz Power Course – March 25th at Seattle Design Center: https://designbizsurvivalguide.com/interior-design-workshops/

    47 min
  3. FEB 2

    205: Tammy Covington | High Point Market Authority, Special Industry Spotlight Episode

    This is a special Industry Spotlight episode of Design Biz Survival Guide. This supplemental format is designed to highlight brands and partners that support designers both creatively and professionally. This is our way of sharing valuable information and resources for your business with you, our loyal listeners. Today we're speaking with Tammy Covington, President and CEO of High Point Market Authority. In this episode, Tammy shares the history of High Point Market and she pulls back the curtain to reveal the magic behind the industry's favorite furniture market. We also break down the role of High Point Market Authority and their contribution to the overall experience of market. Get ready to hear some surprising statistics, insider tips and strategies for navigating market, and their commitment to diversity through the launch of the Diversity Advocacy Alliance. SHOW HIGHLIGHTS The history of High Point Market and how it has evolved over 100+ years The vital role of High Point Market Authority in organizing and enhancing the Market experience Surprising stats: 180 buildings, 1,800+ exhibitors, and 75,000 attendees per Market An overview of the transportation system and concierge-level service for guests The launch and purpose of the Diversity Advocacy Alliance (DAA) Strategic partnerships, including with the NKBA, to support the "whole home" design approach Breakdown of Market attendees: 60% are designers, 40% are retailers and industry professionals Educational offerings including tours, peer-to-peer learning at The Point, and keynote presentations NOTABLE QUOTES "High Point Market is in the DNA of this area. The industry really lives here." "We want you to feel like you've received an ROI on your trip to High Point." "Designers now make up about 60% of our buyer base — and that's transformed how we shape the Market experience." "This market is built on relationships — it's about connection, storytelling, and access." SUPPORTING RESOURCES High Point Market Website High Point Market Instagram SPONSOR LINKS High Point Market

    45 min
  4. JAN 26

    204: Kaitlyn Wolfe | Trust the Process

    Today we welcome Kaitlyn Wolfe, Founder and Principal Designer of her namesake design and construction studio based in Phoenix, Arizona. In this episode, Kaitlyn shares her multifaceted business model, her intention behind bringing construction services into the mix, and her approach to building a diverse team of leaders to support the brand. We also discuss her perspective on mindset and comparison, and how expanding one and limiting the other creates room for innovation, growth, and creativity. SHOW HIGHLIGHTS How Kaitlyn built a hybrid design-build firm and the importance of clearly defined processes for each The evolution of her business from solo design-build to a team of 30 with multiple divisions The mindset shift needed to scale a business and empower team leaders How she approaches the design process with construction costs in mind to manage expectations and budgets The origin of her retail concept "Shop My Warehouse" and her philosophy on curated, intentional materials Launching her own furniture and lighting line, and how travel inspires her product collections The importance of staying true to your "why" when making business decisions Why mindset is Kaitlyn's ultimate key to survival in the design business NOTABLE QUOTES "Just make it exist, and then we'll make it perfect over time." "It's like falling in love with a wedding dress you can't afford." "There's way more differences than there are similarities between a design process and a construction process." "Finding the confidence to delegate allows the business to grow and allows you to continue to be in your zone of genius." SUPPORTING RESOURCES Kaitlyn Wolfe Instagram: @kaitlynwolfe__ Kaitlyn Wolfe Website: kaitlynwolfe.com SPONSOR LINKS Design Manager Design Biz Retreat + Business of Interiors Community Summit

    43 min
  5. JAN 12

    203: Edith Ponciano | An Unexpected Look into Hospitality

    Today we welcome Edith Ponciano, founder and principal of EP Atelier, a Nevada-based hospitality interior design studio specializing in sports venues. In this episode, Edith shares her ten-year journey of honing her skills, cultivating relationships, and building the confidence to launch her own interior design business. We unpack the complex niche of sports venue design and how the tenets of hospitality design have influenced the look, feel, and function of the world's leading sports arenas. Edith also shares the value of personal brand building and how it helps establish relevance and trust with existing and future clients. SHOW HIGHLIGHTS Edith's unique path into hospitality design and the inspiration behind EP Atelier How a decade at Gensler prepared her for entrepreneurship The intersection of hospitality and sports design, from club suites to locker rooms The evolving role of stadiums as year-round entertainment destinations Why personal brand building within a firm is vital for long-term success Insight into long-term, large-scale projects like Nissan Stadium in Nashville Navigating confidentiality in high-profile design work How Edith is mentoring the next generation of hospitality designers through her course NOTABLE QUOTES "Essentially, it is hospitality design, but just on a different scale." "Everything that you do really builds your future credibility." "Success is living a life that feels meaningful at the end of the day and not just productive." "I wish someone would have told me to treat myself like a brand earlier." SUPPORTING RESOURCES EP Atelier Website: epatelier.com Instagram: @ep_atelier_design Mastering Hospitality Interior Design Course: View Course Use code PODCAST10 for 10% off SPONSOR LINKS Design Manager Design Biz Retreat + Business of Interiors Continuity Summit

    42 min
  6. 12/29/2025

    202: Raili Clasen & Brooke Wagner I Party of Two

    Today we welcome Raili Clasen of Raili CA Design and Brooke Wagner of Brooke Wagner Design, both full-service interior design studios based in Corona del Mar, California. In this episode, Raili and Brooke share how they became neighbors, friends, and trusted business confidants—and the support they offer each other as they both navigate the ever-changing business of design. We discuss how they overcome comparison, kick competition to the curb, and focus on paying their individual strengths forward. Raili and Brooke also share their personal perspectives on the nuances of the business of design and the three key areas in which they support each other most. SHOW HIGHLIGHTS How a shared studio space sparked an organic friendship and business alliance. The power of in-person connections versus online relationships in building trust. Why vulnerability and consistency are essential to designer friendships. Insights on overcoming comparison and avoiding the social media trap. The three biggest pain points they support each other through: clients, vendors, and employees. How their monthly "Bitching & Biting" lunches help sustain business and personal growth. Advice for finding your own "design bestie" even if you're not local. Their personal definitions of success and survival in the business of design. NOTABLE QUOTES "You can't learn this in school. You have to live it, and having someone to share it with makes all the difference." "You don't need a posse—you need one or two great confidants you can trust." "There's enough business for everyone. If they picked Raili, then she was the right fit." "We cover clients, vendors, and employees—those are our top three pain points we support each other through." SUPPORTING RESOURCES Raili CA Design Website Brooke Wagner Design Website Raili Clasen on Instagram Brooke Wagner on Instagram SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings

    58 min
  7. 12/15/2025

    201: Elliot Barratt | The Business of International Design

    Today we welcome Elliot Barratt, co-founder of Elliott James Interiors, an award-winning, globally recognized interior architecture and design studio with offices in Dubai, London, and Singapore. In this episode, Elliot shares his design journey, influences, and the leap of faith that inspired the international brand. We also discuss the complexities of international design—from culture and lifestyle to budgets and expectations. Elliot also shares tips and advice for designers considering expanding their design business across borders. SHOW HIGHLIGHTS The leap of faith that led to launching a design firm in Singapore with no existing clientele How Elliot built an international presence through strategic networking and market research The importance of hiring local experts when expanding into new global markets Elliot's systemized approach to onboarding and client communication Differences in client expectations and design processes across Asia, the Middle East, and Europe Building personalized design concepts through deep client discovery and storytelling How travel continues to shape Elliot's aesthetic and influence his design philosophy Advice for designers considering global expansion of their design business NOTABLE QUOTES "I arrived with a laptop, a flashy website, and no SEO... and we had zero uptake for six months." "Only you know how to design your way. People may support the journey, but you're the vision." "It's so important to be respectful of people's budgets, whatever level that is. You are a steward of their investment." "If your system is right, you don't have to worry about the process—you can focus on culture and creativity." SUPPORTING RESOURCES Elliot James Interiors Website Elliot James Interiors on Instagram SPONSOR LINKS Design Manager Daniel House Club Hooker Furnishings

    47 min
4.8
out of 5
62 Ratings

About

What if you could hang out with experienced design professionals and entrepreneurs who have drive and vision, ask them about their successes and failures, and more; then take an insight or two to guide your own business journey? That's what we do each episode on Design Biz Survival Guide. Hosted by Rick Campos – recovering interior designer turned business coach with over a decade of experience in the design industry –– every episode is an in-depth look at how to launch, navigate, and grow your design business. The intention of this podcast is to inspire and empower designers with the tools and information you need to survive in the business of design.

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