The Logistics of Logistics

Joe Lynch: Transportation, Logistics Podcaster
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The Logistics of Logistics is a podcast hosted by industry expert Joe Lynch. Joe interviews founders, executives, and innovators who are shaping the future of logistics and supply chain. Topics include transportation, logistics, warehousing, technology, supply chain, and ecommerce. The Logistics of Logistics audience expects an inside perspective of what's next in logistics and supply chain delivered via podcasts, videos, and articles. Topics include: Transportation Topics Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor, Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL), Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contract rates, Pickup and delivery, Carrier Instructions, Freight characteristics, Dock management, Intermodal, Containerization, Containers, Final mile, Last mile, Rail transportation Warehousing Topics Warehouse storage, manufacturers, importers, exporters, wholesalers, transport businesses, customs, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Supply, Demand, Inventory, Inventory Management, Cross-docking, Cross-dock, Ecommerce fulfillment, Fulfillment, Packaging Logistics Topics 3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment auditing, Freight auditing, Payment Processing, Freight brokerage, Freight broker, Digital freight brokerage, Digital freight broker, Transparency, Visibility Special Topics Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service Technology Topics Supply chain technology, Freighttech, Freight tech, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, Wireless

  1. 4D AGO

    REPOST: Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market with Bill Driegert

    In "Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market", Joe Lynch and Bill Driegert, EVP of Convoy Platform - DAT Freight & Analytics, discuss how the integration of the Convoy Platform's automation and AI technology with DAT's massive freight marketplace will help brokers combat fraud, increase efficiency, and focus on high-value work. About Bill Driegert Bill Driegert is the EVP of Convoy Platform at DAT Freight & Analytics. He was previously the EVP of Trucking at Flexport and the co-founder and Head of Operations at Uber Freight, Uber's logistics business. Bill began his career in freight as the fourth employee at Coyote Logistics (acquired by UPS), where he grew the role to Chief Innovation Officer. Prior to joining Uber, he served as COO at Pillow Homes. He also spent time at Amazon as Director of Planning and Innovation. Bill holds an M.A. in Supply Chain from MIT, an M.B.A. from the University of Chicago, and a B.A. from Southern Methodist University. About DAT Freight & Analytics DAT Freight & Analytics operates the DAT One truckload freight marketplace; Convoy Platform, an automated freight-matching technology; DAT iQ analytics service; Trucker Tools load-visibility platform; and Outgo factoring and financial services for truckers. Shippers, transportation brokers, carriers, news organizations, and industry analysts rely on DAT for market trends and data insights, informed by nearly 700,000 daily load posts and a database exceeding $1 trillion in freight market transactions. Founded in 1978, DAT is a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500, and Fortune 1000. Headquartered in Beaverton, Oregon, DAT continues to set the standard for innovation in the trucking and logistics industry. Visit dat.com for more information. Key Takeaways: Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market In "Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market", Joe Lynch and Bill Driegert, EVP of Convoy Platform - DAT Freight & Analytics, discuss how the integration of the Convoy Platform's automation and AI technology with DAT's massive freight marketplace will help brokers combat fraud, increase efficiency, and focus on high-value work. Solving Major Brokerage Challenges: The acquisition of the Convoy Platform is a strategic move by DAT to help freight brokers tackle significant industry challenges like fraud, the need for increased automation, and the integration of AI. Automation for Efficiency: By integrating the Convoy Platform, DAT aims to automate routine tasks, which will allow brokers to dedicate more time to complex, high-value work, such as building relationships with clients and carriers. Enhanced Fraud Prevention: The deal combines the Convoy Platform's advanced, machine-learning-powered fraud prevention technology with DAT's extensive network and data. This fusion is intended to create a safer and more secure environment for freight transactions. Augmenting the DAT One Platform: The Convoy technology will be incorporated into DAT's flagship product, DAT One. This integration will offer brokers and carriers new automated capabilities while ensuring that the core, familiar functions of the load board remain unchanged. Leveraging Bill Driegert's Expertise: Bill Driegert's background, including his leadership roles at Uber Freight and Coyote Logistics, is a crucial asset for DAT. His experience as a technologist and innovator in the freight industry is key to the successful integration and future development of the Convoy Platform. The Practical Role of AI: The interview clarifies that AI is not just a buzzword but a practical tool for improving freight operations. The technology will be used to enhance decision-making, optimize processes, and increase overall efficiency for the brokers DAT serves. Building a Comprehensive Ecosystem: The Convoy acquisition is part of a larger plan to unify DAT's recent acquisitions, including Trucker Tools and Outgo. The goal is to create a complete, integrated ecosystem that provides solutions for everything from freight matching and payment processing to carrier tracking and automation. Learn More About Inside the DAT - Convoy Platform Deal: What This Acquisiton Means for the Freight Market Bill Driegert | Linkedin DAT Freight & Analytics | Linkedin DAT DAT - Convoy Platform Convoy Platform - DAT DAT + The Convoy Platform: A new chapter in our marketplace evolution Infographic: Modernize your brokerage MIT Center for Transportation and Logistics with Chris Caplice Navigating Market Uncertainty with Sarah Bertram A Trillion Dollars in Freight Transactions with Ken Adamo DAT iQ: The Metrics that Matter with Samuel Parker Taking the Uncertainty and Risk Out of Freight with Erika Voss The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

    53 min

  2. 6D AGO

    REPOST: The Container Payment Portal and the Rise of AI in Freight with Jake Hoffman

    Jake Hoffman and Joe Lynch discuss the container payment portal and the rise of AI in freight. Jake is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. About Jake Hoffman Jake Hoffman is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. He has led the engineering team since the company's inception in 2017, bringing a deep understanding of technology and trends in the industry to bear in driving the company's technical strategy. About Gnosis Freight Gnosis Freight is a leading provider of supply chain visibility and execution software, made available through its proprietary Container Lifecycle Management® (CLM) platform—the world's first supply chain platform focused on the full lifecycle of your shipping containers. Powered by the most complete, accurate, and low latency container tracking data available, the CLM platform provides logistics professionals with a smarter way to track and manage their containers, from booking until returned empty. Gnosis Freight's global footprint encompasses a diverse customer base, including top cargo owners (BCOs), ocean carriers, forwarders, truckers, 3PLs, technology providers, and other critical supply chain partners—all utilizing the CLM platform to achieve new levels of efficiency, cost savings, and collaboration within their supply chain. Key Takeaways: The Container Payment Portal and the Rise of AI in Freight Jake Hoffman and Joe Lynch discuss the container payment portal and the rise of AI in freight. Jake is the Chief Technology Officer of Gnosis Freight, a logistics tech company focused on the lifecycle of a shipping container as it moves around the world. Container Lifecycle Management® Platform: Gnosis Freight specializes in its proprietary Container Lifecycle Management® (CLM) Platform, which provides comprehensive visibility and execution software for the entire lifecycle of shipping containers, from booking until they are returned empty. Real-time Container Tracking and Data: The CLM platform is powered by highly accurate and low-latency container tracking data, enabling logistics professionals to efficiently monitor and manage their containers. This real-time data is crucial for optimizing container movements and reducing dwell times. Partnership with PayCargo for Hapag-Lloyd's Container Payment Portal (CPP): Gnosis Freight has integrated its CLM platform with PayCargo's payment network to power Hapag-Lloyd's new Container Payment Portal (CPP). This collaboration aims to streamline import demurrage payments and accelerate cargo movement for Hapag-Lloyd customers in the U.S. AI for Automated Compliance and Invoicing: While not explicitly stated as "AI," the CPP's ability to provide "Automated real-time OSRA-compliant invoice generation based on pickup date" strongly implies the use of intelligent automation or AI to process data, apply rules, and generate compliant invoices efficiently, reducing manual effort and errors. Streamlining Operations and Enhancing Efficiency: The CPP, a result of the Gnosis-PayCargo partnership, offers features like real-time container status updates, seamless electronic payments, and integrated dispute resolution tools. These functionalities are designed to enhance cargo movement efficiency, reduce container dwell times, and improve payment processes for all stakeholders. Addressing Regulatory Compliance: The Container Payment Portal directly addresses compliance with the Ocean Shipping Reform Act of 2022 (OSRA) and the revised demurrage and detention rules from the U.S. Federal Maritime Commission (FMC), simplifying complex regulatory requirements for Hapag-Lloyd customers. Digitalization and Innovation in Shipping: The integration of advanced payment processing with comprehensive container tracking through the CPP represents a significant step forward in the digitalization of the shipping industry, showcasing Gnosis Freight's commitment to delivering innovative logistics technology solutions. Learn More About The Container Payment Portal and the Rise of AI in Freight Jake Hoffman | Linkedin Gnosis Freight | Linkedin Gnosis Freight Container Lifecycle Management: Gnosis Freight Streamlines International Logistics with Jake Hoffman Big Changes at the Port with Lauren Beagen The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

    1h 3m

  3. FEB 5

    REPOST: Farelanes: Real Time Lane Pricing for Everyone with Neal Huffman

    Neal Huffman and Joe Lynch discuss Farelanes: real time lane pricing for everyone. Neal is the Chief Executive Officer and Co-founder of Farelanes, a company specializing in providing real-time lane pricing data for the logistics industry. About Neal Huffman Neal Huffman is the Chief Executive Officer and Co-founder of Farelanes, a company specializing in providing real-time lane pricing data for the logistics industry. Neal has over 40 years in software development, innovation, and product management rollouts spread across the telecommunications and enterprise software industries. He played a role in the first Fiber to the Home technology deployed in Loudon County, Virginia in 1999. He transitioned to enterprise software and quickly latched on to the cloud deployment model. He helped pioneer an integrated credit card solution for the fare gate/public transit industry. Neal is not afraid of taking on new innovative approaches to existing markets and becoming an evangelist in the process. He does not shy away from the unknown and is fully focused on evangelizing Farelane's approach for taking the obfuscation out of the transportation lane pricing chaos that exists today. He is intently focused on bringing real time fare solutions enabling all players success in the transportation industry. About Farelanes Farelanes is a leader in Logistics analytics and real-time Lane Pricing for all equipment types operating on North American roads today.  With over 25 equipment types, not just Dry Van, Reefer and Flatbed, Farelanes provides truckload freight data analytics services for North America.  Shippers, brokers, carriers, TMS's, and industry partners rely on Farelanes for real-time market price indices for over 37,000 primary lanes and market data trends and insights, based on more than 20 billion in paid freight invoice market transactions. Founded in 2023, Farelanes is headquartered in Fort Worth, Texas. Key Takeaways: Farelanes: Real Time Lane Pricing for Everyone Neal Huffman and Joe Lynch discuss Farelanes: real time lane pricing for everyone. Neal is the Chief Executive Officer and Co-founder of Farelanes, a company specializing in providing real-time lane pricing data for the logistics industry. Mission and Vision: Farelanes aims to be the platform for industry innovation in logistics by enabling true and fair pricing, foundational content, centralized data publishing, and tools for computation and data management. Their vision is to be logistics' trusted partner in driving innovation, reducing complexity, and delivering network efficiencies through standards, technology, and effective governance. Product Offerings: The company offers several products tailored to different stakeholders in the logistics sector: Farelanes Silver: Designed for carriers, providing access to real-time lane pricing data. Farelanes Gold: Aimed at shippers, offering comprehensive pricing insights. Farelanes Bulk Data Publishing: For brokers and other entities requiring bulk data feeds, offering real-time data in various formats. Data Sources and Accuracy: Farelanes sources its data from trusted nationwide and custom geographic segments, ensuring accurate and transparent real-time pricing information. Team Expertise: The leadership team includes individuals with extensive experience in software development, innovation, and product management across telecommunications and enterprise software industries. Notable team members include Neal Huffman (CEO/Co-founder) and Andrew Cohen (CTO/Co-founder). Clientele: Farelanes serves a diverse clientele, ranging from Fortune 500 companies to owner-operators, providing solutions that cater to various organizational sizes and needs. Learn More About Farelanes: Real Time Lane Pricing for Everyone Neal Huffman | Linkedin Farelanes | Linkedin Farelanes Contact Farelanes The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

    45 min

  4. FEB 3

    Home Delivery World: The Future of Fulfillment with John Beasley

    In "Home Delivery World: The Future of Fulfillment", Joe Lynch and John Beasley, General Manager of Home Delivery World, discuss he critical strategies and emerging technologies redefining the high-stakes journey from the warehouse to the consumer's front door. About John Beasley John Beasley, General Manager of Home Delivery World, has been part of the HDW team since 2021. With over 8 years in the events world, his goal is to bring innovation to the event and foster a community where attendees can make meaningful connections and drive their businesses forward. His background in sales, business development, partnerships combined with a degree in Operations Management with a specialization in Supply Chain Management has come full circle and has been instrumental in building Home Delivery World into the most important last-mile event in North America. About Terrapinn Terrapinn events have been sparking ideas, innovations and relationships that transform business for over 30 years. Using our global footprint, we bring innovators, disrupters and change agents together, discussing and demonstrating the technology, strategies and personalities that are changing the way the world does business. Home Delivery World is Terrapinn's premiere event in America and HDW is the leading event redefining the future of ecommerce logistics and supply chain strategy across North America. The event continues to be the go-to platform for big-box retailers, DTC shippers, grocers, manufacturers, and ecommerce brands seeking innovation and transformation in the last-mile. Key Takeaways: Home Delivery World: The Future of Fulfillment In "Home Delivery World: The Future of Fulfillment", Joe Lynch and John Beasley, General Manager of Home Delivery World, discuss he critical strategies and emerging technologies redefining the high-stakes journey from the warehouse to the consumer's front door. Laser Focus on the "Final Mile": Unlike general supply chain events like Manifest (which Joe calls the "Super Bowl of logistics"), HDW is a niche, specialized event. It focuses specifically on the journey from the warehouse to the consumer. If your business revolves around B2C delivery, middle-mile logistics, or white-glove service, this is the dedicated "world" for those specific challenges. The Delivery Team as a Brand Extension: A critical takeaway from the interview is that the delivery person is often the only physical point of contact a customer has with a brand. Whether they are a third-party contractor or a direct employee, their behavior—from wearing shoe covers to their attitude at the doorstep—can either solidify customer loyalty or ruin a multi-thousand dollar purchase in the "last 50 feet." Rapid Evolution of Delivery Technology: The "Future of Fulfillment" isn't just a buzzword; it's actively being deployed. The podcast highlights the shift from experimental to practical use of: Drones: Solving issues like "porch pirates" by delivering to backyards. Robotics & Autonomous Vans: Navigating the transition from diesel to electric and automated fleets. Inventory AI: Managing complex stock levels across multiple social commerce channels like TikTok and Instagram. Logistics as a Competitive Business Strategy: Logistics is no longer just a back-office cost; for ecommerce companies, it can represent up to 20% of revenue. The interview emphasizes that "free shipping" is a strategic business choice, not a logistical reality. Companies must attend these events to find regional carriers that offer better rates or services than national giants like UPS or FedEx. Managing Consumer Expectations: Unlike B2B deliveries, home consumers are not industry pros; they have extreme expectations and often want products almost the moment they hit "order." This necessitates a shift from traditional bulk shipping toward highly strategic inventory placement to ensure seamless same-day or next-day delivery. The Rise of Big & Bulky White-Glove Service: Fulfillment is moving beyond small parcels. A significant portion of HDW is dedicated to "Big and Bulky" items (like Pelotons, sofas, or outdoor fireplaces). These require specialized equipment—such as pallets with handheld brakes for steep driveways—and specialized services like in-home assembly, which are becoming major revenue drivers for retailers like Wayfair. Education Through a Diverse Ecosystem: The event serves as a massive "live classroom" where 200+ industry leaders from brands like Wayfair, Ulta Beauty, and Albertsons share what worked and what failed. It bridges the gap between massive "big dogs" (JB Hunt, Maersk, Amazon) and three-year-old startups, fostering a community where the most important connections happen between the shippers and the solution providers. Learn More About Home Delivery World: The Future of Fulfillment John Beasley | Linkedin HDW | Linkedin HDW HDW: Register Here HDW Agenda OneRail's Winning Strategy for Final Mile with Bill Catania Drone Delivery is Here with Tom Walker The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

    45 min

  5. JAN 28

    REPOST: Beyond TMS: McLeod's Open Ecosystem and Automation with Doug Schrier

    In "Beyond TMS: McLeod's Open Ecosystem and Automation", Joe Lynch and Doug Schrier, Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. About Doug Schrier Doug Schrier, Vice President of Growth and Special Projects at McLeod Software, is a driving force behind the company's strategic expansion while upholding a customer-centric philosophy. With a comprehensive background encompassing over two decades of operations and strategic leadership, Doug has dedicated the past 15 years to the transportation sector. His impactful roles at Covenant Logistics and Transflo have honed his expertise and allowed him to champion innovation. Doug's commitment to pioneering innovation remains unwavering, further solidifying McLeod Software as the premier TMS provider in the industry. About McLeod Software Since 1985, McLeod Software has been transforming the transportation industry by providing powerful transportation management and trucking software solutions. These solutions, developed entirely by our company, are comprehensive and support integration with a broad array of complementary logistics products. We are the leader when it comes to software for trucking dispatch operations management, freight brokerage management, fleet management, document imaging, workflow, EDI, and business intelligence and process automation solutions for trucking, freight brokerage, third party logistics, and shipper companies in the United States. Key Takeaways: Beyond TMS: McLeod's Open Ecosystem and Automation In "Beyond TMS: McLeod's Open Ecosystem and Automation", Joe Lynch and Doug Schrier, Vice President of Growth and Special Projects at McLeod Software, discuss the strategic pivot toward an open, automated ecosystem that redefines modern supply chain management. The Shift "Beyond TMS": McLeod Software's evolution from a traditional Transportation Management System (TMS) provider to offering a comprehensive suite of logistics solutions that addresses the needs of trucking, freight brokerage, 3PLs, and shippers, encompassing everything from dispatch to document imaging and fleet management. The Power of the Open Ecosystem: The strategic importance of an "open ecosystem," highlighted by McLeod's ability to support seamless integration with a broad array of complementary logistics products, providing flexibility and interoperability that customers demand. Automation as a Core Strategy: The critical role of business intelligence, workflow, and process automation solutions in modern transportation, moving beyond basic transaction management to drive efficiency and reduce manual intervention for their customers. Leadership Driven by Deep Industry Experience: Doug Schrier's two decades of strategic leadership, including 15 years in transportation at companies like Covenant Logistics and Transflo, provides McLeod with an operations-first perspective that shapes their product innovation and customer-centric philosophy. Innovation Rooted in Longevity: McLeod Software's position as a premier industry leader is reinforced by its founding in 1985 and sustained commitment to developing all its solutions internally, providing a stable and unified platform for growth. Customer-Centric Growth: The discussion reinforces how McLeod's strategic expansion (driven by Schrier) is governed by a customer-centric philosophy, ensuring that new technologies and solutions are developed to solve real-world industry challenges. The Future of Logistics Technology: The episode outlines how McLeod is solidifying its market leadership by championing pioneering innovation focused on next-generation capabilities like process automation, which will be essential for fleets and brokers to remain competitive. Learn More About Beyond TMS: McLeod's Open Ecosystem and Automation Doug Schrier | Linkedin McLeod Software McLeod Software | Linkedin McLeod Software | Facebook McLeod Software | Instagram The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

    1h 2m

  6. JAN 22

    Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech with Jim Waters

    In "Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech", Joe Lynch and Jim Waters, Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. About Jim Waters Jim Waters is a Boston-based B2B marketing executive with a proven track record of building robust sales pipelines. His passion lies in driving meaningful conversations, understanding customer pain points, and creating compelling content that generates active pipeline velocity. A results-driven innovator, Jim was an early employee at both FRAYT and Tive, where he spearheaded Global Marketing. Jim's entrepreneurial spirit led him to build successful marketing teams at Coveo, (CVO.TO), FAST (MSFT) and StreamServe (NASDAQ: OTEX). He earned an MBA from Northeastern University and is now Founder of FreighTech Advisors fractional CMO and advisor services to companies in the Logistics Technology industry. About FreighTech FreighTech is a company that delivers fractional CMO consulting, content development, marketing and advisory services specifically to logistics technology businesses. The company was founded in 2023 by Jim Waters, a logistics and supply chain marketing veteran. Key Takeaways: Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech In "Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech", Joe Lynch and Jim Waters, Fractional CMO and Founder of FreightTech (marketing), discuss how marketing must shift from a tactical cost center to a strategic operating system that drives real revenue. FreighTech's Specialization: Founded in 2023, FreighTech provides fractional CMO consulting and marketing advisory services specifically for logistics technology businesses. Jim Waters leverages his deep industry experience (having scaled companies like Tive and Frayt) to help growth-stage startups turn marketing from a cost center into a revenue-generating engine without the overhead of a full-time executive. Marketing as a Portfolio: Jim argues that marketing should be treated as an investment portfolio, not a one-off cost. Just like a financial portfolio or a fitness routine, it requires time and consistency. Companies often fail because they "micromanage" their marketing, expecting an immediate ROI within two weeks, rather than allowing for the 6–9 month cycle often required to see real pipeline growth. The Death of the Cold Call and the Rise of "Stalking": The traditional sales model of making 100 cold calls a day is losing effectiveness because buyers now screen calls and conduct their own research online. Joe and Jim discuss how the buying process starts long before the sales process, with potential customers "stalking" a company's content on LinkedIn, YouTube, and podcasts for up to a year before ever engaging with a salesperson. Navigating the 2026 Visibility Shift (SEO, GEO, and AEO):  Visibility in 2026 requires more than just traditional Search Engine Optimization (SEO). Jim introduces two critical new concepts: GEO (Generative Engine Optimization): Ensuring your brand is cited by AI engines like ChatGPT and Gemini as a subject matter expert. AEO (Answer Engine Optimization): Structuring content to directly answer binary buyer questions (e.g., "How do I improve ROI in logistics marketing?"). The "Revenue Engine Blueprint" Basics: Before scaling, companies must master the basics. Jim emphasizes that a "blueprint" requires a clear understanding of the Total Addressable Market (TAM) and a refined Ideal Customer Profile (ICP). Without knowing exactly who you solve problems for, adding expensive tech stacks like Salesforce or HubSpot is simply "accelerating into a wall." The Danger of "Chainsaw" Customers: Jim shares a cautionary tale from his time at Tive about a salesperson wanting to tape a high-end tracker to a chainsaw to prevent theft. While any revenue is tempting, Jim warns that chasing customers outside your ICP is not repeatable or scalable. True growth comes from "niching down" to focus on fans and specific verticals (like Pharma or Cold Chain) rather than trying to be everything to everyone. Multiplying Reach through a Distribution Engine: Content is only half the battle; the other half is a distribution engine. This involves using a "one-to-many" strategy—leveraging partners, PR, and podcasts to amplify a single piece of high-quality thought leadership. By turning one conversation into video clips, articles, and social posts, companies build the authenticity and trust necessary for modern freight-tech sales. Learn More About Vanity Metrics Don't Move Freight: Building Real Pipeline in Freight-Tech Jim Waters | Linkedin FreighTech | Linkedin FreighTech Driving Sales Pipeline with Jim Waters | The Logistics of Logistics The Key to Effective Last Mile Delivery with Jim Waters | The Logistics of Logistics Every Shipment Matters With Jim Waters | The Logistics of Logistics The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

    1 hr

  7. JAN 20

    REPOST: Beyond the Rate: Why Accuracy, Transparency, and Context Matter with Dawn Favier

    In "Beyond the Rate: Why Accuracy, Transparency and Context Matter", Joe Lynch and Dawn Salvucci-Favier, President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry. About Dawn Favier Dawn Salvucci-Favier serves as President, Intelligence, at Triumph following the acquisition of Greenscreens.ai in May 2025. She brings more than 30 years of leadership experience in transportation management and logistics technology. Prior to joining Triumph, Ms. Salvucci-Favier served as Chief Executive Officer and Chief Product Officer of Greenscreens.ai, a dynamic pricing infrastructure solution for the logistics industry. Throughout her career, she has led global product strategy and management at several major transportation management system (TMS) providers, including Manugistics, JDA Software, Shippers Commonwealth, RedPrairie (now Blue Yonder), and 3Gtms. In these roles, Ms. Salvucci-Favier developed and executed strategies that delivered industry-leading technology solutions to the logistics market. Earlier in her career, Ms. Salvucci-Favier held leadership roles in logistics operations, including Director of Logistics Services at NFI Interactive Logistics. She began her career in inbound transportation management at Staples, Inc. and The TJX Companies. About Triumph Triumph is a financial and technology company specializing in payments, factoring, intelligence, and banking. The company is pioneering innovative solutions within the transportation industry, delivering unmatched precision, secure and transparent transactions, and enhanced working capital to its customers through the Triumph brand. Driven by the Triumph Network—a platform dedicated to modernizing and simplifying freight transactions—Triumph empowers its customers to Transact Confidently. Key Takeaways: Beyond the Rate: Why Accuracy, Transparency and Context Matter In "Beyond the Rate: Why Accuracy, Transparency and Context Matter", Joe Lynch and Dawn Salvucci-Favier, President, Intelligence, at Triumph, discuss how accuracy, transparency, and network connectivity are the new drivers for precision and confidence in the logistics industry. The Convergence of Finance and Intelligence: The acquisition of dynamic pricing infrastructure expert Greenscreens.ai by the financial and technology company Triumph highlights a critical shift: the future of transportation is driven by combining secure financial transactions with AI-powered market intelligence for unmatched precision. Accuracy is the New Rate: Relying on static or historical rates is no longer sufficient. Accuracy in pricing requires a real-time, dynamic pricing infrastructure (Greenscreens.ai's specialty) to minimize risk, ensure profitability, and provide a true competitive advantage "Beyond the Rate." Transparency Builds Trust (and Capital): As emphasized by the Triumph Network, Transparency in freight transactions—through secure and precise operations—is essential. This level of clarity fosters trust among partners and directly results in enhanced working capital for customers. The Power of 30-Year Experience: Dawn Salvucci-Favier's three decades of leadership across major Transportation Management System (TMS) providers (like JDA, Blue Yonder, and 3Gtms) and logistics operations provide the unique operational perspective needed to build technology that truly solves the industry's biggest pain points. 'Contacts' is Now 'Network': The traditional value of personal Contacts is being amplified by robust digital networks. The Triumph Network exemplifies this evolution, acting as the essential platform to modernize and simplify the complex interactions and transactions between all parties in the freight ecosystem. Technology Must Deliver Financial Outcomes: Dawn's career trajectory, from logistics operations to leading product strategy, underscores that successful logistics technology must move beyond simple workflow management and deliver concrete financial benefits, such as better pricing precision and optimized working capital. The Holistic Differentiator: The ultimate competitive edge is no longer achieved by focusing on a single metric (like the lowest rate). It is the strategic and integrated combination of technological Accuracy, financial Transparency, and deep industry Contacts (human and digital) that allows companies to "Transact Confidently." Learn More About Beyond the Rate: Why Accuracy, Transparency and Context Matter Dawn Salvucci-Favier | Linkedin  Triumph | Linkedin The latest announcement of Triumph's Intelligence offering Triumph Financial to Acquire Greenscreens.ai What is Dynamic Pricing with Dawn Salvucci Favier Faster, Better Freight Quotes with Dawn Salvucci-Favier The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

    48 min

  8. JAN 15

    Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser

    In "Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser", Joe Lynch and Michael Kornhauser, Vice President of Trimble, discuss how integrated data and precision mapping create a more secure, efficient, and connected transportation ecosystem. About Michael Kornhauser Michael Kornhauser is sector vice president of Trimble, leading Transportation & Logistics in North America. With more than 20 years in various leadership roles, Michael has proven to be an astute and dynamic leader with deep industry understanding and passion for delivering superior customer value. Kornhauser, along with Dan Popkin, established the European operations and development of the successful CoPilot business and guided the ALK Technologies business integration into Trimble. Under his leadership, Trimble's mapping solutions have become highly recognized and respected throughout the North American trucking and rail industries. He studied at Trinity College, where he received a research grant from NASA and graduated with a Bachelor of Science degree in computer engineering. About Trimble Transportation Trimble Transportation provides fleets with solutions to create a fully integrated supply chain. With an intelligent ecosystem of products and services, Trimble Transportation enables customers to embrace the rapid technological evolution of the industry and connect all aspects of transportation and logistics — trucks, drivers, back office, freight and assets. Trimble Transportation delivers an open, scalable platform to help customers make more informed decisions and maximize performance, visibility and safety. Key Takeaways: Building the Connected Transportation Ecosystem In "Building the Connected Transportation Ecosystem: A Conversation with Trimble's Michael Kornhauser", Joe Lynch and Michael Kornhauser, Vice President of Trimble, discuss how integrated data and precision mapping create a more secure, efficient, and connected transportation ecosystem. The Power of a Global, Integrated Ecosystem: Trimble is no longer just a collection of individual tools; it is an intelligent ecosystem designed to connect all aspects of the supply chain—trucks, drivers, back offices, and freight. Because many of Trimble's customers are multinational, the company provides a global footprint that ensures consistency in data and operations, whether a shipment is moving through North America, Europe, or beyond. Industry Under Attack: Prioritizing Cybersecurity: Kornhauser emphasizes that the transportation industry is "under attack" from increasingly sophisticated cyber threats. To combat this, Trimble invests over $100 million annually in R&D, with a significant portion dedicated to cybersecurity. By partnering with giants like Microsoft, they ensure that even small carriers using their platform have enterprise-grade protection that they couldn't afford to build on their own. The "Four Revolutions" of Transportation Tech: Michael outlines the technological shifts that have defined the industry: GPS: The foundation that allowed for real-time tracking (which Trimble pioneers helped patent). TMS (Transportation Management Systems): The transition from paper to digital "ERPs for trucking." ELD Mandate: Moving from selective enforcement to universal, data-driven safety and compliance. AI: The current revolution, focusing on automation, predictive agents, and massive efficiency gains. Strategic AI Implementation: "Eating Our Own Cooking": Unlike startups that may take a "move fast and break things" approach, Trimble is highly measured with AI. They are currently using AI internally to write code and improve customer support agents before rolling those features out to their Fortune 500 clients. This ensures that the "always-on" nature of global logistics isn't disrupted by experimental tech. The TMS as the "System of Record": Despite the many apps and sensors in a modern truck, the Transportation Management System (TMS) remains the heart of the ecosystem. Michael explains that Trimble's strategy is to keep the TMS as the central hub where "Order-to-Cash" workflows live, while connecting specialized tools (like maintenance or navigation) seamlessly into that single source of truth. Precision Mapping for "People Who Drive for Work": A major differentiator for Trimble is their proprietary mapping (PC Miler and CoPilot). Unlike consumer apps like Waze, Trimble's mapping is built for heavy-duty trucks, accounting for bridge heights, hazmat restrictions, and even specific entry/exit gates at massive industrial complexes. This "last mile" precision is often the difference between a profitable trip and a costly delay. A "Customer-First" Partner Philosophy: Trimble embraces an open platform, hosting hundreds of partners—including some competitors. Michael highlights that the goal is to eliminate the "swivel chair" effect, where a dispatcher has to jump between 10 different monitors. By allowing third-party apps (like fuel cards or specialized sensors) to integrate into the Trimble stack, they provide carriers with the flexibility to build the specific "tech stack" their niche requires. Learn More About Building the Connected Transportation Ecosystem Michael Kornhauser | Linkedin Trimble Transportation | Linkedin Trimble Transportation Trimble's Perspective: The Future of Freight is Connected with Rob Painter The Road Ahead: What Trimble Innovations Mean for Transportation with Jonah McIntire Smart Routes, Safer Stops: How Mapping Tech is Transforming Trucking with Rishi Mehra The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

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About

The Logistics of Logistics is a podcast hosted by industry expert Joe Lynch. Joe interviews founders, executives, and innovators who are shaping the future of logistics and supply chain. Topics include transportation, logistics, warehousing, technology, supply chain, and ecommerce. The Logistics of Logistics audience expects an inside perspective of what's next in logistics and supply chain delivered via podcasts, videos, and articles. Topics include: Transportation Topics Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor, Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL), Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contract rates, Pickup and delivery, Carrier Instructions, Freight characteristics, Dock management, Intermodal, Containerization, Containers, Final mile, Last mile, Rail transportation Warehousing Topics Warehouse storage, manufacturers, importers, exporters, wholesalers, transport businesses, customs, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Supply, Demand, Inventory, Inventory Management, Cross-docking, Cross-dock, Ecommerce fulfillment, Fulfillment, Packaging Logistics Topics 3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment auditing, Freight auditing, Payment Processing, Freight brokerage, Freight broker, Digital freight brokerage, Digital freight broker, Transparency, Visibility Special Topics Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service Technology Topics Supply chain technology, Freighttech, Freight tech, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, Wireless

Information

  • Creator
    Joe Lynch: Transportation, Logistics Podcaster
  • Years Active
    2018 - 2026
  • Episodes
    777
  • Rating
    Clean
  • Copyright
    © The Logistics of Logistics 2021
  • Show Website
    The Logistics of Logistics

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