The Logistics of Logistics

Joe Lynch: Transportation, Logistics Podcaster
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The Logistics of Logistics is a podcast hosted by industry expert Joe Lynch. Joe interviews founders, executives, and innovators who are shaping the future of logistics and supply chain. Topics include transportation, logistics, warehousing, technology, supply chain, and ecommerce. The Logistics of Logistics audience expects an inside perspective of what's next in logistics and supply chain delivered via podcasts, videos, and articles. Topics include: Transportation Topics Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor, Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL), Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contract rates, Pickup and delivery, Carrier Instructions, Freight characteristics, Dock management, Intermodal, Containerization, Containers, Final mile, Last mile, Rail transportation Warehousing Topics Warehouse storage, manufacturers, importers, exporters, wholesalers, transport businesses, customs, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Supply, Demand, Inventory, Inventory Management, Cross-docking, Cross-dock, Ecommerce fulfillment, Fulfillment, Packaging Logistics Topics 3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment auditing, Freight auditing, Payment Processing, Freight brokerage, Freight broker, Digital freight brokerage, Digital freight broker, Transparency, Visibility Special Topics Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service Technology Topics Supply chain technology, Freighttech, Freight tech, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, Wireless

  1. MAR 25

    Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations with Michael Hane

    In "Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations", Joe Lynch and Mike Hane, Director of Product Marketing for Transportation Management at Descartes Systems Group, discuss how to protect global supply chains from fragmented technology, carrier identity theft, and increasingly sophisticated cargo fraud. About Michael Hane Mike Hane is the Director of Product Marketing for Transportation Management at Descartes Systems Group. With more than 30 years of experience in transportation, logistics technology, and supply chain consulting, Mike helps organizations understand emerging freight trends and apply technology to build more resilient and efficient transportation operations. Prior to joining Descartes, Mike held leadership roles at DAT, Optilogic, CHAINalytics, and CAPS Logistics, where he focused on transportation strategy, network optimization, and freight market intelligence. At Descartes, he works closely with shippers, brokers, and logistics service providers to translate industry challenges into practical technology solutions across transportation management, real-time visibility, carrier connectivity, and logistics security. Mike frequently shares insights on transportation technology trends, digital transformation in freight, and the evolving role of logistics networks in global supply chains. About Descartes Systems Group Descartes powers more responsive, efficient, secure and sustainable international and domestic supply chains by uniting logistics-intensive businesses on its Global Logistics Network (GLN). Shippers, carriers, and logistics service providers connect and collaborate on the GLN leveraging technology, data and AI to manage last mile deliveries, domestic and international shipments, transportation rating and payment, global trade research, customs compliance and a variety of regulatory processes. Key Takeaways: Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations In "Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations", Joe Lynch and Mike Hane, Director of Product Marketing for Transportation Management at Descartes Systems Group, discuss how to protect global supply chains from fragmented technology, carrier identity theft, and increasingly sophisticated cargo fraud.  The 3 Key Vulnerabilities discussed are listed below: Vulnerability 1 – Outdated, Clunky Freight Tech Stack. The modern logistics tech stack is a prime target for sophisticated bad actors who are now using AI to scale their attacks. This vulnerability focuses on the integrity of the TMS suite and broader tech stack, requiring companies to have the scale and advanced defenses necessary to stay ahead of automated threats. Vulnerability 2 – Carrier Identity Theft & Freight Hijacking. Freight fraud—including double brokering and fraudulent load pickups—is a direct result of failing to verify identity at the point of transaction. This vulnerability highlights the operational risk of giving freight to an unverified actor, proving that basic vetting is no longer enough to prevent cargo loss. Vulnerability 3 – Data Exposure & Unsecured Partner Connectivity. Modern freight operations are at risk due to the fragmentation of data and automation. This vulnerability focuses on the danger of shipment data and AI tools operating outside of a trusted environment. When partners connect to technology platforms without rigorous security, the entire network becomes a target for leaks and external manipulation. Modernizing the Tech Stack: Fragmented or legacy systems create security gaps. Freight operations must move toward integrated, secure platforms rather than a patchwork of disconnected software to ensure data integrity and vendor stability. The "Verify Then Trust" Model: To combat identity theft and "chameleon carriers," logistics providers should use automated vetting to verify not just the carrier's authority, but also the specific driver and equipment via VIN and geolocation. Neutralizing Sophisticated Fraud: Cargo theft has evolved into organized corporate scams involving double brokering and fake insurance. Real-time monitoring for suspicious tracking pings or IP addresses is now essential to identify bad actors before a load is picked up. Strengthening Operational Hygiene: Security relies on strict Standard Operating Procedures (SOPs). This includes "zeroing out" inactive carriers every few months to force re-vetting and immediately revoking system access for former employees. Strategic AI Integration: AI should be used to automate high-volume manual tasks—like chasing tracking updates or proof of delivery—within a secure logistics environment to prevent sensitive financial data from being exposed to unvetted models. Global Multimodal Connectivity: Leveraging a Global Logistics Network (GLN) allows shippers and brokers to collaborate across air, ocean, and truck modes while maintaining high standards for customs and regulatory compliance. Visibility as a Risk Deterrent: Real-time visibility is a critical security layer. Monitoring for location spoofing or unauthorized stops allows for immediate intervention if a shipment is being diverted to a fraudulent location. Learn More About Is Your Freight Secure: The 3 Key Vulnerabilities in Freight Operations Mike Hane | Linkedin Descartes Systems Group | Linkedin Descartes Systems Group Your OpsForce AI Team: Meet the Future of Intelligent Visibility Transportation Management Form Vesta Freight Strengthens Customer Service and Freight Security with Descartes 3G TMS™, Descartes MacroPoint™, and Descartes MyCarrierPortal™ Scaling Logistics Innovation at Descartes Systems Group with Dan Cicerchi Unpacking Cargo Theft: Trends and Solutions with Danielle Spinelli The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

    1h 2m

  2. MAR 19

    UPS at the Crossroads: Finding Profit in a Disrupted Landscape with Bloomberg's Devin Leonard

    In "UPS at the Crossroads: Finding Profit in a Disrupted Landscape with Bloomberg's Devin Leonard", Joe Lynch and Devin Leonard, Senior Writer on the global business team at Bloomberg News, discuss how the logistics giant is navigating shifting markets, intense competition, and rising labor costs.  About Devin Leonard Devin Leonard is a senior writer on the global business team at Bloomberg News. His work appears regularly in Bloomberg Businessweek where he has written periodically about the logistics industry. His 2011 cover story, "The End of Mail," about the existential crisis at the U.S. Postal Service was a finalist for the Gerald Loeb award for explanatory writing, In May 2016, Grove Press published Leonard's book, Neither Snow Nor Rain: A History of the United States Postal Service, which the New York Times called "sweeping and entertaining. About Bloomberg News Bloomberg News is a global news agency and a primary division of Bloomberg L.P., a privately held financial, software, data, and media company. Founded in 1990 by Michael Bloomberg and Matthew Winkler, the news service was originally created to provide real-time financial news to subscribers of the Bloomberg Terminal (the Bloomberg Professional® service). Today, it is one of the largest news organizations in the world, producing over 5,000 stories daily. Key Takeaways: UPS at the Crossroads: Finding Profit in a Disrupted Landscape In "UPS at the Crossroads: Finding Profit in a Disrupted Landscape with Bloomberg's Devin Leonard", Joe Lynch and Devin Leonard, Senior Writer on the global business team at Bloomberg News, discuss how the logistics giant is navigating shifting markets, intense competition, and rising labor costs.  Historic Leadership Shift: Carol Tomé is the first woman and first outsider to lead UPS in its 118-year history, breaking a century-long tradition of promoting exclusively from within the "brown" culture. "Better, Not Bigger": UPS has pivoted from chasing high volume to prioritizing high-yield profitability. This means intentionally reducing reliance on low-margin ecommerce (like Amazon) to focus on more lucrative accounts. The Amazon Evolution: Amazon has transformed from UPS's biggest customer into its most formidable competitor, now delivering nearly as many packages as the USPS and utilizing its own massive logistics network. Teamsters Contract Impact: The 2023 negotiations led by Sean O'Brien resulted in a historic contract with top driver compensation reaching $170,000 (wages + benefits), significantly increasing UPS's fixed costs in a cooling market. Market Fragmentation: The industry is no longer a duopoly. UPS now competes against regional carriers using advanced tech to "stitch together" national services, as well as gig-economy players like DoorDash. Strategic Repositioning: To differentiate, UPS is doubling down on specialized sectors like Healthcare (cold-chain) and international logistics—complex services that simple gig-drivers or regional startups cannot easily replicate. "Shrink to Grow" Strategy: To maintain margins, UPS is closing distribution centers, automating facilities, and offering buyouts to senior staff. The challenge remains: can they grow the stock price while shrinking the physical footprint? Learn More About UPS at the Crossroads: Finding Profit in a Disrupted Landscape Devin Leonard | Linkedin Devin Leonard Website Bloomberg News | Linkedin Bloomberg News The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

    44 min

  3. MAR 17

    REPOST: Real-World Supply Chain AI Applications with Gather AI's Sankalp Arora

    In "Real-World Supply Chain AI Applications with Gather AI's Sankalp Arora", Joe Lynch and Sankalp Arora, CEO and Co-founder at Gather AI, discuss how Gather AI's combination of drone-collected visual data, AI analysis, and WMS integration is revolutionizing warehouse inventory management. About Sankalp Arora Sankalp Arora is the CEO & Co-Founder of Gather AI. With 14 years of experience, Sankalp developed safety and sensor planning for the world's first safe autonomous helicopter, funded by DARPA, a project that won the Howard Hughes award, AUVSI Xcellence award and was nominated for the Collier Trophy. He is a recipient of the Qualcomm Innovation fellowship and Swartz Innovation fellowship and has a PhD in Robotics from Carnegie Mellon University. Gather AI and Sankalp have received several awards, including CB Insights' AI 100, SupplyChainBrain's Great Supply Chain Partner Awards, Peerless Media's NextGen Supply Chain Awards, Food Logistics and Supply & Demand Chain Executive Top Tech Startup Awards, and the Pittsburgh Inno Fire Awards. About Gather AI Gather AI is an intralogistics AI company which collects visual data from drones, forklifts, and connected machines, integrates it with warehouse management systems (WMS) and cloud platforms, and uses AI to identify issues and suggest next steps. Key Takeaways: Real-World Supply Chain AI Applications In "Real-World Supply Chain AI Applications with Gather AI's Sankalp Arora", Joe Lynch and Sankalp Arora, CEO and Co-founder at Gather AI, discuss how Gather AI's combination of drone-collected visual data, AI analysis, and WMS integration is revolutionizing warehouse inventory management. Bridging Robotics Expertise to Logistics: Sankalp Arora's foundational work in safety and sensor planning for autonomous helicopters (a DARPA-funded project) highlights how sophisticated robotics and computer vision expertise is now being directly applied to create reliable, "real-world" AI solutions for the supply chain. Visual Data is the New Inventory Input: Gather AI utilizes hardware like drones, forklifts, and connected machines to collect vast amounts of visual data within a warehouse, moving beyond manual counts and traditional scanning methods to capture inventory status comprehensively and automatically. Intralogistics Focus: The primary application of this AI is in intralogistics (operations inside the warehouse), specifically tackling challenges like inventory inaccuracy, cycle counting, and labor efficiency—common pain points for WMS (Warehouse Management Systems) users. From Data to Actionable Insights: The platform doesn't just collect data; its core value is using AI to identify specific issues (e.g., misplaced items, damaged inventory, out-of-stock locations) and then suggesting next steps, making the data immediately actionable for warehouse staff. Critical System Integration: For successful real-world adoption, the AI platform must integrate seamlessly with Warehouse Management Systems (WMS) and cloud platforms, ensuring the visual intelligence updates the enterprise system of record effectively. AI for Operational Efficiency: By automating data collection and analysis, the technology shifts labor away from tedious inventory tasks, allowing personnel to focus on high-value activities, leading to significant gains in operational efficiency and inventory accuracy. Industry Validation of Innovation: Recognition through awards like CB Insights' AI 100 and various Supply Chain Partner awards validates that Gather AI's approach is recognized as a leading, commercially viable, and impactful NextGen Supply Chain technology. Learn More About Real-World Supply Chain AI Applications Sankalp Arora Gather AI Gather AI | Linkedin Gather AI | YouTube Case Studies Gather AI Capabilities 2025 AI Literacy in Logistics with Gather AI's Andrew Hoffman Gathering Inventory Data with Sankalp Arora Autonomous Data: Gather AI's Warehouse Vision The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

    52 min

  4. MAR 13

    Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester

    In "Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester", Joe Lynch and Brad Forester, Founder and Managing Partner of JBF Consulting, discuss the critical need for a strategic roadmap to ensure logistics technology delivers real ROI rather than becoming a costly mistake. About Brad Forester Brad Forester is the Founder and Managing Partner of JBF Consulting, bringing more than 25 years of leadership experience in transportation strategy, logistics technology, and supply chain transformation. A recognized industry expert, Brad has advised Fortune 500 companies and high-growth brands on complex global transportation initiatives, from network design and technology selection to implementation and value realization. His background spans senior roles in consulting, software, and shipper operations, giving him a uniquely balanced perspective on strategy and execution. Brad is a frequent industry speaker and thought leader on TMS, visibility, and logistics innovation.  About JBF Consulting JBF Consulting is a leading logistics strategy advisory and technology integration firm that partners with shippers to transform their logistics and supply chain execution operations. We empower clients to achieve operational efficiency and scalable, sustainable value through strategy development, roadmap orchestration, unbiased technology selection, expert implementation, data-driven insights, and ongoing managed services. For over two decades, our client-centric approach and alliances with best-of-breed solution providers have ensured that every strategy and solution we deliver drives measurable impact, long-term success, and customer satisfaction.  Key Takeaways: Freight Tech Strategy: Avoiding the Implementation Trap In "Freight Tech Strategy: Avoiding the Implementation Trap with JBF's Brad Forester", Joe Lynch and Brad Forester, Founder and Managing Partner of JBF Consulting, discuss the critical need for a strategic roadmap to ensure logistics technology delivers real ROI rather than becoming a costly mistake. The Trap is Set Early: Implementation failures (going over budget or missing ROI) are usually symptoms of a missing strategy months prior, rather than errors made during the setup itself. Strategy as Insurance: Investing just 1% to 2% of your budget in a strategic assessment acts as an insurance policy, potentially mitigating up to 80% of common implementation risks. "Slow is Steady, Steady is Fast": Rushing to execute without "future-casting" (planning for growth or acquisitions 5–10 years out) leads to the "$10 million mistake"—having to rip out and replace a system that no longer fits. Create a Shipper Profile: Use a "matchmaking" approach to tech. A tool that works for a retail giant might fail for a bulk chemical shipper; you must find the specific vendor that matches your unique mode mix. The Hybrid Tech Trend: Large shippers are increasingly owning the software and data while outsourcing physical operations, allowing them to switch 3PLs without losing their historical data or visibility. Beware of Shiny Objects: Avoid "AI for AI's sake." Don't buy a hammer and then go looking for a nail; ensure any new tech solves a defined problem statement rather than just chasing industry hype. Phase Two is a Myth: Brad warns that "Phase Two never comes." If you don't build the necessary capabilities into the initial launch, the project often stalls at 75% completion, and the promised ROI is never realized. Learn More About Freight Tech Strategy: Avoiding the Implementation Trap Brad Forester | LinkedIn JBF Consulting | LinkedIn JBF Consulting Freight Tech Trends with Mike Mulqueen FreightTech for Fortune 500 Shippers with Brad Forester and Mike Mulqueen FreightTech Reality Check with Brad Forester The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

    55 min

  5. MAR 10

    Execution, Visibility, and Financial Control: How Infios Solves Global Supply Chain Challenges with Alan Rowlett

    In "Execution, Visibility, and Financial Control: How Infios Solves Global Supply Chain Challenges", Joe Lynch and Alan Rowlett, Corporate Vice President of Infios, discuss how unifying supply chain execution and financial data builds resilience.  About Alan Rowlett Alan D. Rowlett, Jr., PhD, is a transformational global operations and supply chain executive focused on turning complexity into competitive advantage. With more than 25 years of experience spanning global enterprise, service, and logistics environments, he is known as a structured disruptor who challenges conventional thinking while strengthening resilience, modernizing operating models, and leveraging technology to elevate financial performance. Alan brings a disciplined, forward-looking perspective to today's supply chain challenges and is a frequent voice in industry and academic forums focused on innovation, leadership, and the future of global commerce.  About Infios Infios is a global leader in intelligent supply chain execution, relentlessly making supply chains better - every single day. With a portfolio of adaptable solutions, we empower businesses of all sizes to simplify operations, optimize efficiency and drive measurable impact. Infios serves more than 5,000 customers across 70 countries, delivering adaptable and innovative technologies that evolve with changing business needs. Our deep expertise and commitment to purposeful innovation help businesses turn supply chains into a competitive advantage, building resilience and shaping a more sustainable future. Infios is a joint venture of international technology provider Körber and global investment firm KKR. Learn more at www.infios.com. Key Takeaways: Execution, Visibility, and Financial Control: How Infios Solves Global Supply Chain Challenges In "Execution, Visibility, and Financial Control: How Infios Solves Global Supply Chain Challenges", Joe Lynch and Alan Rowlett, Corporate Vice President of Infios, discuss how unifying supply chain execution and financial data builds resilience. Visibility drives value. The "End-to-End" Rebrand: Infios represents a strategic unification of industry-leading tools (like MercuryGate TMS and Körber WMS) under one flag. The goal is to move beyond "handshake" visibility to true "order-to-cash" control, spanning the entirety of a product's global journey rather than just the final few days of transport. The Three Pillars of Supply Chain: Alan defines the core of any successful supply chain through three consistent threads that have remained unchanged since the 1980s: Execution (doing the work), Visibility (status and positioning), and Financials (the ultimate measure of winning or losing). Financial Control as the Ultimate Truth: A supply chain's success is ultimately validated by the CFO. Infios focuses on eliminating data inconsistencies between operations and finance, ensuring that freight spend, accruals, and internal ledgers align perfectly to prevent the "discrediting" of logistics data. The "Silent" ROI of Freight Audit: Freight Audit and Payment (FAP) isn't just about catching errors; it's about contract adherence. Infios helps shippers recover significant costs from "freight paid but not used" (like discarded parcel labels) and service failures (like shipments missing a guaranteed 8:00 AM window). Combating Sophisticated Freight Fraud: With the rise of AI-generated fake documentation and "check-interception" by organized cartels, Infios uses its integrated system to flag discrepancies—such as a carrier being tendered as "Company X" but submitting paperwork as "Company Y"—before the invoice is paid. Legacy Systems vs. Cloud Agility: Many global enterprises are "institutionalized" with on-premise mainframes. Alan argues that the transition to the cloud is no longer just about cost-cutting; it's about adaptability. Cloud-based architecture allows for "plug-and-play" integration of AI and data aggregators that on-premise systems simply can't support. Intelligent Connectivity as a Competitive Edge: The future belongs to organizations that unify physical movement with financial flow. By automating "low-value" manual audit drudgery, companies can elevate their staff from processing transactions to analyzing high-level freight spend trends and driving strategic value. Learn More About Execution, Visibility, and Financial Control: How Infios Solves Global Supply Chain Challenges Alan Rowlett | Linkedin Infios | Linkedin Infios White Paper: Beyond the Invoice: Unlocking strategic value of Freight Audit and Payment programs.  eBook: The Connected Execution Playbook  White Paper: Integrating FAP and TMS: The hidden engine behind smarter transportation spend  Webinar: Driving Cost Savings with FAP   The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

    54 min

  6. MAR 5

    Is Your ERP a Data Graveyard: How to Unlock Millions with Nauta's Valentina Jordan

    In "Is Your ERP a Data Graveyard: How to Unlock Millions with Nauta's Valentina Jordan", Joe Lynch and Valentina Jordan, Co-Founder and CEO of Nauta, discuss how structuring fragmented data turns supply chain silos into actionable revenue. About Valentina Jordan Valentina Jordan is the Co-Founder and CEO of Nauta, where she is re-engineering supply chains through clean AI data infrastructure. Previously, Valentina led product for Rappi's largest business segment, helping build and scale the core product stack behind Latin America's largest delivery platform, before bringing that same operational rigor to leadership roles at Amazon. At Nauta, Valentina brings a product-first, systems-level perspective to rethinking how supply chains operate, tackling the industry's most foundational challenge: building clean, structured data infrastructure that enables smarter decision-making. About Nauta Nauta is the AI-native operating system that connects your inventory, logistics, and procurement data into one intelligent layer. By acting as an intelligent membrane over existing ERP, TMS, and WMS systems, Nauta eliminates "data graveyards" by unifying fragmented data from emails, documents, and spreadsheets into a single source of truth. The platform moves beyond simple visibility, providing SKU-level insights and automated workflows that allow shippers to proactively manage exception handling and cash flow. Trusted by multinational leaders in the food, beverage, and retail sectors including distributors for brands like New Balance, Modelo, and L'Oreal, Nauta manages data for enterprises representing over $15B in annual sales. SOC 2 Type II certified, the platform empowers manufacturers and retailers to reduce container lifecycle times, prevent stockouts, and eliminate costly penalties like detention fees. Nauta's mission is to provide the standardized "rails of data infrastructure" necessary for truly autonomous and resilient global supply chains.  Key Takeaways: Is Your ERP a Data Graveyard: How to Unlock Millions In "Is Your ERP a Data Graveyard: How to Unlock Millions with Nauta's Valentina Jordan", Joe Lynch and Valentina Jordan, Co-Founder and CEO of Nauta, discuss how structuring fragmented data turns supply chain silos into actionable revenue. The "Data Fragmentation" Mess: Global shippers are stuck with data trapped in emails, PDFs, and clunky legacy systems. This chaos forces teams to waste 75% of their day babysitting spreadsheets instead of making moves that actually scale the business. One Single Source of Truth: Nauta fixes this as an AI-native engine that pulls those messy data streams into one place. From finance to procurement, everyone works off the same live data—killing "tribal knowledge" for good. The Real Cost of Stockouts: For brands like Modelo or L'Oreal, a stockout isn't just a missed sale; it's a hit to your reputation and a massive financial penalty. Nauta shifts you from reactive "firefighting" to proactive prevention. Saving Millions in Revenue: Using predictive analytics, Nauta's inventory engine flags risks weeks in advance. One customer even saved $1.2M in a single quarter by dodging retail penalties and lost sales. Killing "Dry Runs" and Fees: Shippers pay for empty trucks because they can't see what's happening at the port. Nauta's predictive tech and automated communication can slash detention costs by up to 80%. SKU-Level Control: Most platforms track the box; Nauta tracks the product. We map data down to the individual item, so you know exactly which vessel is carrying your high-priority promotional stock. Smarter Procurement: With SKU-level insights, your team can make surgical decisions—like rerouting high-demand items before they even dock—ensuring the right product hits the right shelf every time. Learn More About Is Your ERP a Data Graveyard: How to Unlock Millions Valentina Jordan | Linkedin Nauta | Linkedin Nauta The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

    57 min

  7. MAR 3

    The Logistics of Growth: Scaling Freight Tech Companies with Will Urban

    In "The Logistics of Growth: Scaling Freight Tech Companies", Joe Lynch and Will Urban, Founder and Principal of Will Urban Consulting, discuss the strategic intersection of traditional logistics discipline and high-velocity tech innovation to drive multi-billion dollar scale. About Will Urban Will Urban is the Founder and Principal of Will Urban Consulting, a premier advisory firm specializing in scaling global logistics and freight tech organizations. With over 30 years of executive leadership experience, Will has navigated the evolution of the industry at the highest levels, holding pivotal roles at both the traditional logistics powerhouse Expeditors and the digital disruptor Flexport. During his tenure as Chief Revenue Officer at Flexport, he was instrumental in driving the company's organic revenue growth from $600 million to over $5 billion. Today, Will leverages his extensive background as a full partner at R7 and a venture partner at firms like Companyon and Nine Realms. He is a deeply connected figure in the supply chain ecosystem, serving as an investor, advisor, and board member for numerous startups and venture capital firms, where he bridges the gap between complex logistics operations and institutional investment. About Will Urban Consulting (WUC) Will Urban Consulting (WUC) is an elite consultancy dedicated to helping supply chain and freight tech companies master the "Logistics of Growth." Founded by Will Urban following his successful tenure at Flexport, the firm occupies a unique niche by providing executive-level expertise that blends traditional logistics excellence with modern digital scale. WUC is comprised of a global team of specialists—many of whom are veterans of Expeditors and Flexport—who focus on refining go-to-market strategies, accelerating revenue growth, and building sustainable sales organizations. Beyond operational consulting, WUC acts as a strategic bridge to the capital markets, helping startups navigate the complexities of fundraising by leveraging a deep network of venture capital and private equity investors. Operating on a flexible, month-to-month model, WUC provides clients with immediate ROI and unparalleled access to a global network of shippers, carriers, and industry leaders. Key Takeaways: The Logistics of Growth: Scaling Freight Tech Companies In "The Logistics of Growth: Scaling Freight Tech Companies", Joe Lynch and Will Urban, Founder and Principal of Will Urban Consulting, discuss the strategic intersection of traditional logistics discipline and high-velocity tech innovation to drive multi-billion dollar scale. The Power of Hybrid Expertise: Will Urban offers a unique "ground-up" perspective by bridging the gap between traditional logistics giants (Expeditors) and modern digital disruptors (Flexport). This dual experience allows him to help companies balance the disciplined, P&L-focused rigor of established firms with the "move fast" agility of tech unicorns. The "Inside Man" for Fundraising: For startups, navigating the VC world is often a translation problem. Will acts as a strategic bridge, helping founders articulate the value of supply chain nuances to generalist investors and ensuring they pitch to the right firms whose investment appetite matches their specific business model. A "Disciplined Grind" for Scaling: There is no "silver bullet" for massive growth. Drawing from his experience leading Flexport from $600 million to over $5 billion in organic revenue, Will emphasizes that scaling requires a disciplined, high-execution grind and a focus on building sustainable, global go-to-market programs. Democratizing Technology (The Convoy/DAT Model): A significant trend in freight tech is the transition from standalone products to integrated ecosystems. The acquisition of Convoy's platform by DAT illustrates how best-in-class technology can be used to drastically reduce the "cost to cover" a load, democratizing high-end tools for smaller trucking operations. Economics Matter (P&L Discipline): Despite the high-growth expectations of venture capital, Will maintains that the P&L always matters. He advises tech companies to align their pricing with the transactional nature of the logistics industry, as many clients prefer transactional costs over fixed, bottom-line software fees. Leveraging Relational Capital: In an increasingly digital industry, deep human networks remain a primary driver of success. Will's 30-year network of shippers, carriers, and executives provides "warm" entry points that are often more valuable than any piece of software for securing market share. Identifying and Investing in "Grit": Beyond just technical viability, Will looks for "gumption" and persistence in founders. His investment philosophy—often through his family office or as a venture partner—prioritizes individuals who demonstrate the hustle and resilience required to survive the volatile cycles of the global supply chain. Learn More About The Logistics of Growth: Scaling Freight Tech Companies Will Urban | Linkedin Will Urban Consulting (WUC) | Linkedin Will Urban Consulting (WUC) Inside the DAT – Convoy Platform Deal: What This Acquisiton Means for the Freight with Bill Driegert The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

    49 min

  8. FEB 25

    An Insider's Guide to Small Parcel Shipping with Glenn Gooding

    In "An Insider's Guide to Small Parcel Shipping", Joe Lynch and Glenn Gooding, Founder of Gooding Supply Chain Advisors and host of the Chain of Command podcast, discuss strategies to navigate today's complex multi-carrier landscape and reduce costs through data-driven optimization. About Glenn Gooding Glenn Gooding is the Founder of Gooding Supply Chain Advisors and host of the Chain of Command podcast. With 40 years in supply chain and logistics, Glenn brings a rare combination of carrier-side and shipper-side expertise to every engagement. He spent 21 years at UPS in Operations, Industrial Engineering, and Enterprise Pricing before spending 19 years helping shippers optimize their transportation networks — delivering over $500 million in quantified savings across Fortune 50 companies, high-growth eCommerce brands, and third-party logistics providers. Glenn specializes in small parcel, LTL, and truckload optimization, and is known for his carrier-agnostic, data-driven approach to supply chain strategy. About Gooding Supply Chain Advisors Gooding Supply Chain Advisors helps shippers develop and maintain best-in-class supply chains. Founded in 2025 and built on four decades of industry experience, the firm provides comprehensive optimization services including carrier agreement analysis, rate benchmarking, accessorial cost mitigation, carrier mix optimization, and ongoing contract monitoring. GSCA operates as an extension of the client's team — performing deep analysis, developing negotiation strategy, and building carrier-facing business cases while the client maintains direct carrier relationships. The firm's performance-based fee structure aligns its success with its clients', and its carrier-agnostic approach ensures recommendations are always driven by data, not carrier affiliations. Key Takeaways: An Insider's Guide to Small Parcel Shipping In "An Insider's Guide to Small Parcel Shipping", Joe Lynch and Glenn Gooding, Founder of Gooding Supply Chain Advisors and host of the Chain of Command podcast, discuss strategies to navigate today's complex multi-carrier landscape and reduce costs through data-driven optimization. The "Cube-Out" Revolution: Small parcel shipping has shifted from "weighing out" (hitting weight limits) to "cubing out" (filling volume). Because ecommerce packages are often light and bulky, Dimensional (DIM) Weight pricing is now the primary driver of cost. If over 50% of your shipments are billed at DIM weight rather than actual weight, your packaging is unoptimized. The End of the UPS/FedEx Binary: The days of choosing only between UPS and FedEx are over. The 2026 market may require a multi-carrier strategy that includes super-regionals (like OnTrac), postal aggregators, and gig-economy delivery services. Technology now allows shippers to "agnostically" choose the best carrier for every individual package. Zone Skipping for High-Volume Shippers: For subscription boxes or high-density shippers, Zone Skipping is a game-changer. By consolidating orders and trucking them closer to the final destination before handing them off to a local carrier hub, you can bypass expensive long-haul zones and significantly reduce shipping costs. 3PLs Must Evolve Beyond "Rate Reselling": Third-party logistics (3PL) providers are often viewed skeptically by carriers who think they just "cannibalize" margins. To succeed, 3PLs must bring value back to the carrier by providing "efficient" freight—better packaging, lower average zones, and high-density induction—rather than just asking for deeper discounts. The "Opaque" Reality of Rate Increases: General Rate Increases (GRIs) are often marketing numbers. A "5.9% increase" might actually cost a specific shipper 8% or 10% depending on their specific profile (e.g., lightweight vs. heavy, residential vs. commercial). You must analyze activity-based costing to understand how surcharges and accessorials impact your specific bottom line. Shipping as a Branding Tool: Transportation can represent up to 20% of an ecommerce company's expenses. However, the delivery experience is the "final mile" of customer service. High-growth brands are using AI-curated buying experiences coupled with transparent delivery choices (speed vs. cost) to drive customer lifetime value. Mastering the Cold Chain: Shipping perishable or temperature-sensitive goods (like fresh meals or frozen treats) requires a "surgical" induction plan. Success depends on using refrigerated truckload moves to specific hubs on specific days to ensure products never sit in a warehouse over a weekend, which would otherwise destroy product integrity. Learn More About An Insider's Guide to Small Parcel Shipping Glenn Gooding | Linkedin Gooding Supply Chain Advisors The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

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About

The Logistics of Logistics is a podcast hosted by industry expert Joe Lynch. Joe interviews founders, executives, and innovators who are shaping the future of logistics and supply chain. Topics include transportation, logistics, warehousing, technology, supply chain, and ecommerce. The Logistics of Logistics audience expects an inside perspective of what's next in logistics and supply chain delivered via podcasts, videos, and articles. Topics include: Transportation Topics Small package, Small parcel, Air Cargo, Ocean Shipping, Ocean freight, Bulk carriers, Cargo ships, Container ships, Tankers (ocean tankers), Refrigerated ships (reefers), Roll-on/roll-off ships, Multi-purpose ship, General cargo ship, Break bulk cargo, General cargo, Less Than Truckload, LTL, Tractor, Trailers, Tractor-trailers, 48-foot trailer, 53-foot trailer, Truck lift-gate, Truck terminals, Truckload (TL), Full Truckload (FTL), Freight, Palleted freight, Pallets, Fleet acquisition, Equipment, Drivers, Truck Drivers, Driver leasing, Driver training, Driver safety, Hours of Service (HOS), Electronic Logging Device (ELD), Driver outsourcing, Dedicated Contract Carriage (DCC) Carrier contract, Spot rates, Contract rates, Pickup and delivery, Carrier Instructions, Freight characteristics, Dock management, Intermodal, Containerization, Containers, Final mile, Last mile, Rail transportation Warehousing Topics Warehouse storage, manufacturers, importers, exporters, wholesalers, transport businesses, customs, Pick and Pack, Sub-assembly, Site Location, Distribution Center Management, Inbound shipping, Outbound shipping, Receiving, Putaway, Put-away, Order processing, Replenishment, Pulling, Restocking, Picking, Validation, Sorting, Distribution Center Management System (DCMS), Vendor Managed Inventory (VMI), Supply, Demand, Inventory, Inventory Management, Cross-docking, Cross-dock, Ecommerce fulfillment, Fulfillment, Packaging Logistics Topics 3rd party logistics, 3PL, 4th party logistics, 4PL, Just-in-Time (JIT), Payment auditing, Freight auditing, Payment Processing, Freight brokerage, Freight broker, Digital freight brokerage, Digital freight broker, Transparency, Visibility Special Topics Direct to Home, Direct to Store, Sustainability, Green Logistics, Reverse Logistics, Product Lifecycle Management, Supply Chain Security Analysis, Contingency planning, Crisis Planning, Global Expansion, Foreign Trade Zone (FTZ), Logistics Consulting, Transportation Consulting, Import / Export, Customs, Labor Management, Marketing Services, Customer Service Technology Topics Supply chain technology, Freighttech, Freight tech, Freight technology, EDI, Enterprise Resource Planning (ERP), Predictive Analytics, Technology Services, Web Services, Global Trade Management (GTM), Transportation Management System (TMS), Warehouse Management System (WMS), Supplier Management, Customer Management, Cloud Based Solutions, Wireless

Information

  • Creator
    Joe Lynch: Transportation, Logistics Podcaster
  • Years Active
    2018 - 2026
  • Episodes
    787
  • Rating
    Clean
  • Copyright
    © The Logistics of Logistics 2021
  • Show Website
    The Logistics of Logistics

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