Book Your Dream Clients Podcast

Lindsay Maloney
  • 4.7 (44)
  • Marketing
  • Weekly

You didn't start a coaching business to spend your life on discovery calls and content that goes nowhere. I'm Lindsay Maloney, and after a decade plus of coaching (and building a business alongside homeschooling three kids and a full-time job), I've figured out how to book dream clients without the hustle-culture nonsense. Each episode is a bite-sized, honest conversation about simple systems, real strategy, and the mindset it takes to grow a business that fits your actual life. Pull up a chair — let's build something that works.

  1. 5d ago

    Why Being Boring Online Is Working Better Than Ever With Natalie Dick

    Natalie Dick is a business mentor who helps leaders get clear on what she calls their signal. She created Signal Work, which distills your brand messaging down to the simplest, truest version of you so it reaches the people you're meant to work with. In this episode, we talk about: What a "signal" is, in plain language Why credentialed, multi-modality coaches struggle to explain what they do Hoarding credentials, and putting them behind you instead of in front Clients who amplify your work and clients who drain it Saying no to a sale when you know it isn't a fit How Natalie and I each got into coaching, plus our MLM days The high-ticket sale that felt awful, and the refund Natalie gave anyway Why pain-point marketing calls in the wrong clients The launch, push, collapse cycle, and my "who told you you had to launch?" moment Why neither of us can schedule content we don't feel like making Being consistent (and a little boring) online Fake AI accounts, and why real people will win Start here: Find Your Signal, Natalie's low-ticket entry into her work. Connect with Natalie: Website: nataliedick.com Find Your Signal: nataliedick.com/find-your-signal 1:1 Signal Work: nataliedick.com/thesignalwork Instagram: @iamnataliedick

  2. Oct 19

    Why Your Offer Ideas Never Make It to a Sale

    If you have an offer sitting in your notes app, in a downloads folder, or in draft mode in your course platform, this episode is for you. I see coaches do this all the time: they have great ideas, and those ideas sit there waiting for the right moment until the spark is gone. In this episode, I walk through why offers stall before they're ever finished, why finished offers still don't get sold, and what it actually takes to get a small, low-ticket offer out into the world and making sales. I also share my own numbers on low-ticket versus high-ticket sales, and why I think having multiple low-ticket offers is the best way for people to get to know your work. At the end, I tell you about build it. sell it., a five-day sprint starting Monday, October 26, where I'll help you build your offer and sell it that same week. In this episode, I cover: Why a low-ticket offer can open the first door to your high-ticket coaching or program The biggest reason offers stall: the idea is too big, and an offer solving eight problems could really be eight offers How to stop getting stuck on format and branding, and why the way you like to learn is a good clue for how to create Why you need a deadline, and why waiting too long means losing the spark you had when the idea came to you How I suggest pricing a low-ticket offer ($10 to $50), and why I offer a payment plan on anything over $40 How to release an offer: emailing your list two to three times that first week, then selling it every month after How I use Instagram stories, ManyChat, and my highlights as free commercials for my offers Why you don't need a big audience to make sales, and how selling builds a muscle on both sides What actually gets an offer sold: one problem, one powerful result, and every decision made before your first move Join Build It. Sell It. We start Monday, October 26 and run through Friday. You'll get a new prompt each day for an AI guide I created, which works with the free Claude plan, plus support from me and everyone in the Facebook group. If you participate every day and have your offer built and ready to sell, you'll have a chance to be featured in an email to my list. There's a little homework the weekend before so the prompts can be personal to what you want. Join here: https://lindsaymaloneycoaching.thrivecart.com/build-it-sell-it/ Or DM me "build it" on Instagram and I'll send you the link. https://www.instagram.com/lindsay_maloney/

  3. Oct 15

    How Highly Sensitive Coaches Can Sell Without Burning Out With Danelle Gallo

    If you notice every reaction, take a weird DM to heart, and freeze when it's time to post your offer, this one's for you. I sit down with Danelle Gallo, a coach for highly sensitive women in business, to talk about why so many sensitive, introverted people thrive running their own businesses and what trips them up along the way. Danelle breaks down the three biggest struggles she sees (overwhelm, rejection sensitivity, and visibility), the sneaky entitlement mindset that keeps sales stuck, and why holding your goals lightly gets you further than gripping them. You'll also hear how celebration, curiosity, and a good sense of humor helped Danelle pass six figures, why I didn't panic when my website went down for three days, and why buyers love confident sellers. Danelle also shares her new mini course, Sell Like an HSP, running October 23 to 28.   Danelle Gallo coaches highly sensitive women in business. She started as a nervous system and somatic coach and has run her business for about five years. In this episode, we talk about the real struggles of being sensitive and visible online, and how to keep selling anyway. In this episode: Time Topic 00:00 Welcome, and why I'm bringing guests back on the show 00:58 Danelle's work with highly sensitive women in business 03:12 Why sensitive, introverted people are drawn to online business 05:20 My second-grade report card and the class speech story 06:45 Shy, or in the wrong lane? 09:12 Struggle #1: overwhelm and the freeze response 11:00 Struggle #2: rejection sensitivity 13:00 Struggle #3: visibility and popping in and out 15:30 Being "on" for business, boundaries, and saying no 18:00 Why I do things for "Monday Lindsay" 18:50 What to do when a client seems to go backwards 22:00 The sneaky business symptom: entitlement 25:20 Manifestation without action 27:30 Letting go of attachment to the goal 29:00 Celebration, curiosity, and humor (and passing six figures) 32:10 My website was down for three days (and I went for a walk) 33:45 Self-coaching stressful thoughts 36:00 Walks, resets, and dreading the winter 37:00 Danelle's new course, Sell Like an HSP 41:50 Why buyers love confident sellers 43:30 Being yourself as a coach 46:00 Where to find Danelle Sell Like an HSP: Danelle's $27 mini course, running October 23 to 28, with a live Telegram group and drip modules on getting comfortable (and powerful) with selling. Join here Connect with Danelle: Sell Like an HSP: danelle-gallo.mykajabi.com/sell-like-an-hsp Website and free classes: danelle-gallo.mykajabi.com Instagram: @nurse_nell Facebook: Nurse Nell Podcast: Too Human with Nurse Nell on Spotify

  4. Aug 7

    The Analog Revival: Why Coaches Should Pay Attention

    Ever caught yourself wanting a landline again? You're not imagining it — 2026 is being called "the year of analog," and it's not just an older-millennial thing. In this episode, Lindsay unpacks the real research behind the analog revival, why our brains cling to nostalgia, and what it all means for how you actually get and keep clients in a hustle-driven, AI-saturated industry. In this episode: The screen-time stat that kicked off this whole episode Why the craving to slow down isn't just you (and isn't just a millennial thing) The full list of ways people are going "analog" right now — flip phones, film cameras, landlines, and more What psychologists actually know about why we cling to nostalgia How this cultural moment connects directly to how you should be building your coaching business One simple shift you can make this week to build more human, more relational client relationships

  5. Jun 22

    Why You've Hit a Ceiling (And It's Not Your Fault)

    If you've been showing up consistently in your coaching business — posting, emailing, showing up on stories — and you're still not seeing new clients, this episode is for you. It's not a content problem. It's not an offer problem. It's not a mindset problem. It's a traffic problem. Specifically — a warm audience ceiling problem. In this episode I'm breaking down what the warm audience ceiling actually is, why almost every coach hits it at some point, and what has to change for your growth to start moving again. In this episode we cover: Why doing everything "right" still isn't producing new clients What the warm audience ceiling is and why it's invisible The difference between a content problem and a traffic problem What cold traffic actually means (it's not as scary as it sounds) The two ways to get cold traffic into your business — organic and paid The three-layer system I use in my own business to reach brand-new people every single day Links mentioned: The Full Visibility System — the complete three-layer course that walks you through organic visibility, a self-funding freebie funnel, and a scaling plan — with a worksheet for every module and everything you need to have your system live within a week. 👉 https://lindsaymaloneycoaching.thrivecart.com/the-full-visibility-system/ If you loved this episode: Share it with a coach friend who needs to hear it. And make sure you're subscribed — next week I'm breaking down the full three-layer visibility system so you can see exactly how organic, paid, and scaling work together.

  6. May 17

    I Took 45 Days Off Posting on Instagram. Here's What Happened.

    I stopped posting on Instagram for 45 days. No Reels. No stories. Nothing. This episode breaks down why I did it, what I was afraid would happen, what actually happened to my sales, and what I'm doing differently now that I'm back. If you're exhausted from posting daily and wondering if Instagram actually matters for your business, this one's for you.

  7. Feb 23

    One Instagram Post Got 59K Views - Here's Why It Worked

    I posted on Instagram every day for a week. One post got 59,000 views. Another got 2,600 views. Same account. Same audience. 22x difference in reach. So I pulled the data to figure out what the heck happened. What I found changes everything I thought I knew about Instagram. Spoiler: It's not about comments. It's not about likes. It's about one metric everyone ignores. In this episode, I break down: • Why Day 1 went viral (310 saves, 59K views) • Why the comment test completely failed (189 comments, 2,800 views) • The undeniable pattern across all 7 posts • What makes content "save-worthy" (and why it matters) • What I'm testing in Week 2 This is Day 10 of my 90-day Instagram experiment. I'm posting every day, tracking everything, and sharing what actually works for real business owners running real businesses. No fluff. No guru BS. Just data. Week 1 Results: • Day 1: 59,109 views | 310 saves | 416 comments • Day 2: 6,403 views | 8 saves | 16 comments   • Day 3: 4,344 views | 4 saves | 9 comments • Day 4: 4,079 views | 13 saves | 29 comments • Day 5: 3,703 views | 5 saves | 43 comments • Day 6: 2,798 views | 5 saves | 189 comments (comment test) • Day 7: 2,652 views | 12 saves | 53 comments The Pattern: Saves drive reach. Every single time. Key Takeaway: Instagram doesn't care if people comment. It cares if people SAVE. What Makes Content Save-Worthy: • Deep relatability ("This is SO me") • Reference value ("I'll need this later") • Shareable truth ("My friends need to see this") • Emotional resonance ("This put words to what I'm feeling") • Actionable insight ("I can use this") Follow the 90-day experiment on Instagram: @lindsay_maloney

  8. Jan 20

    How to Build a Coaching Business While Working Full-Time (Without the Burnout)

    In this episode, I'm sharing the reality of building a multi-six-figure coaching business while working full-time and homeschooling three kids. I walk through my actual Thursday schedule, the color-coded task system that keeps me organized, and why passive income changed everything for my family. If you've ever thought "I don't have time to build a business," this episode is for you.

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4.7
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About

You didn't start a coaching business to spend your life on discovery calls and content that goes nowhere. I'm Lindsay Maloney, and after a decade plus of coaching (and building a business alongside homeschooling three kids and a full-time job), I've figured out how to book dream clients without the hustle-culture nonsense. Each episode is a bite-sized, honest conversation about simple systems, real strategy, and the mindset it takes to grow a business that fits your actual life. Pull up a chair — let's build something that works.

Information

  • Creator
    Lindsay Maloney
  • Years Active
    2018 - 2026
  • Episodes
    270
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Book Your Dream Clients Podcast
  • Show Website
    Book Your Dream Clients Podcast

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