The PPC Den: Amazon PPC Advertising Mastery

The PPC Den
  • 4.9 (98)
  • MARKETING
  • UPDATED WEEKLY
The PPC Den: Amazon PPC Advertising Mastery

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

  1. 2025 Amazon Marketing Resolutions and Intentions

    3 HR. AGO

    2025 Amazon Marketing Resolutions and Intentions

    In this episode, Michael and Brent Zahradnik of AMZ Pathfinder look ahead to 2025 and talk about what’s changing in Amazon advertising. From enhanced analytics and new data in Brand Analytics to AI integration and sponsored ad optimization, they dive into the future of digital advertising. You'll learn how Amazon Marketing Cloud is changing data analysis, what new creative possibilities Generative AI offers, and why Sponsored Display is becoming more dynamic. The focus also includes ADSP updates, process automation, and how these innovations can make your campaigns more effective. This episode is for anyone who wants to stay ahead in the world of Amazon advertising and adapt to the changes new technologies will bring. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Beginning: New Year’s plans 5:23 - AMC importance 8:00 - Connecting ads 11:01 - SQPR insights 14:12 - Ad tracking sheet 18:23 - AI for ads 25:06 - Human-made content 27:29 - AI search focus 30:04 - Ad automation 36:18 - ADSP updates 39:29 - TikTok Shops goal 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Brent, Brent Zahradnik Using Amazon DSP and AMC to Fully Understand the Customer Journey How Can I Best Use Amazon Marketing Cloud? What Amazon PPC Updates Do You Need for 2024? What Top Amazon Sellers Won’t Tell You About AI Video Ads Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Brent Zahradnik Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    41 min
  2. From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025!

    3 DAYS AGO

    From the PPC Den: Happy Holidays from the Ad Badger Team, See You in 2025!

    You’re sipping cocoa, maybe rocking a festive sweater, thinking, ‘Did I really survive this year?’ Hi, I’m Michael Erickson Facchin, and yes, you did. 🎄🎁 In this video, I’m taking a moment to say THANK YOU for being part of Badger Nation and tuning in week after week since 2017. You made it through 2024, and while you rest up with family, know this: 2025 is coming, and Amazon PPC isn’t slowing down. So, enjoy your well-deserved break (you earned it), but don’t leave your strategy ‘Home Alone.’ Come January, we’ll be back in the Badger Den, ready to tackle everything Amazon throws at us – booby traps included.  Thanks for an incredible year. Happy Holidays, and I’ll see you in 2025! 🎉 🦡 Highlights ​​ 0:00 – Did You Survive 2024?🎄 0:13 – Merry Christmas, Happy Hanukkah, and Don’t Forget to Breathe! 0:44 – 2017 to 2024: You Keep Showing Up. I See You.  0:55 – 2025? Bring It On. Booby Traps Included.🪤🎆 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Special Edition: Celebrating the Milestone 300th Episode with the Amazon PPC Den What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    1 min
  3. Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now

    DEC 20

    Is Your Amazon Listing Stuck in 2016? 11 Things to Fix Right Now

    In this episode, Mike sits down with Emma from Marketing by Emma to uncover 11 things ruining your Amazon listings — and some of them are downright embarrassing. If you’re still stuffing keywords like it’s 2016 or using ALL CAPS to scream at your customers, this one’s for you. Emma pulls no punches. Emojis in your bullets? Amazon says no. Satisfaction guarantees? Not allowed. And let’s talk about those comparison charts — you get one. Just one. Mike keeps it real, throwing in stories about keyword stuffing from the early SEO days (shoutout to Lexus for hiding white text on white backgrounds — we see you), while Emma reminds us that Amazon’s AI is smarter than you think. This isn’t 2016 anymore. You can’t trick the system, and you definitely can’t trick your customers. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intro 2:30 - Satisfaction guarantee / warranty 3:50 - Emojis in Listings 5:20 - Comparison Charts 7:00 - Greenwashing Claims 9:10 - Too Many Keywords 11:00 - Long Bullets 13:00 - Restricted Language 15:30 - Caps Lock 17:00 - Out-of-Season Content 18:40 - Poorly Edited Photos 20:10 - Generic Language 22:00 - Amazon Rule Changes 26:00 - Keyword Evolution 32:00 - Fake Photos and Trust 49:00 - Where to Find Emma 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Emma, Emma Schermer Tamir Common Mistakes With Amazon Product Listings and How to Avoid Them How to Send Google Ads Traffic to Your Amazon Listing Ad Badger & TurnKey: Amazon Product Listing Optimization The PPC-ers Guide to Getting Started with SEO on Amazon Ad Badger’s Amazon SEO Guide Part 0: Master Keyword List 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Shermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    47 min
  4. How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS

    DEC 13

    How to Optimize Minimum and Maximum Bids in Amazon PPC to Improve ACoS

    Got high ACoS driving you crazy? In this solo chat, Michael breaks down a simple but game-changing idea: setting minimum and maximum bids in your Amazon PPC campaigns. You’ll learn when to push bids higher, when to pull them back, and how to stay in control without losing your mind (or your money). Michael breaks it all down: how to stay competitive with ranking keywords, when to cap your bids, and how to use revenue per click (RPC) to nail your target ACoS. Simple tips, real examples. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 -  Intro  0:57 - Why bid boundaries matter 7:04 - When to use minimum bids 9:02 - When to use maximum bids 10:06 - Advanced min-max strategies 12:01 - Using bid history to optimize 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael,⁠ Michael Erickson Facchin⁠ ⁠The Simplified Q4 Bids & Budget System for Amazon Sellers⁠ How Should I Set My Starting Bid For An Amazon PPC Campaign?⁠ ⁠Bidding On Branded Keywords: What Happens When You Turn Them Off?⁠ ⁠Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? ⁠ ⁠How does conversion rate influence ACOS on Amazon? ⁠ 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠ Subscribe to our newsletter:⁠ ⁠https://www.adbadger.com/newsletter/⁠ ⁠Transform your workflow with our comprehensive Amazon Advertising checklist⁠ ⁠Review all our show notes⁠ - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    14 min
  5. Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic)

    DEC 6

    Common Mistakes With Amazon Product Listings and How to Avoid Them (Classic)

    Emma Shermer Tamir of Marketing by Emma joins Michael this week to offer a concise strategy for writing Amazon product listings that real humans can read and understand so you can appeal to customers and not just bots. Amazon’s primary focus is the customer’s experience, so it should be yours too. This episode is for you if you want to know what a clear listing really looks like! This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 -  Intro - Badger claws out! 1:17 -  Working on Amazon Ads while traveling 3:23 - Recent book recommendations 6:50 - How Amazon Ads has changed over the years  13:33 - How product page optimization evolved 17:11 - How to coach clients to pay attention to product listings 21:19 - Define & identify “keyword stuffing” 25:28 - How to clean up keyword stuffing 32:30 - How to organize product listing for clarity 35:37 - How to know if a listing is clear 41:45 - Future mini-series coming?! 🦡 Resources & Links 🎁This Black Friday win PPC with 25% of:  https://www.adbadger.com/  🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Emma, Marketing by Emma Thinking in Bets – Annie Duke (book) The Choice - Edith Eger (book) How Keyword Dumping Ruins Your PPC Campaigns Hemingway app The 3 Questions Your Amazon Product Listing Should Answer Amazon CTR 101 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes] - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Emma Shermer Tamir Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    44 min
  6. 6 Tips for Better Amazon Performance on Black Friday

    NOV 29

    6 Tips for Better Amazon Performance on Black Friday

    In this episode with Elizabeth Greene from Junglr, we share 6 smart ways to win on Black Friday. Stop wasting time refreshing Ad Console—it’s not showing the full picture. We’ll show you why Business Reports are your real MVP. Bleeding keywords? Gone. Runaway budgets? Handled. Data delays? Laughable. We’ll also cover why untested keywords and runaway budgets can ruin your sales. If your prep work fell through or you’re still scrambling, this is the no-fluff guide you need to stay in control and win big. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intro 03:28 – Tip #1: Avoid relying on Ad Console 07:33 – Tip #2: Budget Boosts That Matter 16:20 – Tip #3: Smart Bidding Only 23:16 – Tip #4: Kill Dead Keywords Now 27:34 – Tip #5: Fix Costly Search Terms 29:28 – Tip #6: Double Down on Winners 30:54 – Personal Black Friday Plans 🦡 Resources & Links 🎁This Black Friday: win PPC with 25% of:  https://www.adbadger.com/  🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Elizabeth Greene,  https://junglr.com/  Amazon Black Friday 2024: How to Strategize the Best Deals for Maximum Savings 4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday? 3 Strategies for Common Black Friday- Cyber Monday Amazon Advertising Worries Is It Profitable to Advertise Black Friday Weekend? Ramping Up For Cyber Monday and Black Friday With Data-Driven PPC Strategies 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Elizabeth Greene Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    32 min
  7. Using Amazon DSP and AMC to Fully Understand the Customer Journey

    NOV 22

    Using Amazon DSP and AMC to Fully Understand the Customer Journey

    In this episode, we’re cutting through the noise and diving straight into what Amazon DSP, AMC, and Streaming TV really mean for your ad strategy. Together with Sam Lee from Trivium, we’re exposing the behind-the-scenes insights Amazon won’t spell out—how DSP can impact your bottom line, where AMC’s data advantage actually kicks in, and why so many brands are still missing the mark by ignoring the customer journey. We’ll show you exactly when to use AMC’s data to validate your ad spend, when DSP is just burning cash, and why first-click and last-click attribution are more than just metrics—they’re the key to finding out if your strategy’s worth it. If you're ready to stop wasting budget and make every click count, this episode is your wake-up call. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intro 3:38 - Intro to Amazon Marketing Cloud 4:25 - Understanding Attribution Models 5:21 - Importance of Data with a Purpose 7:01 - How AMC De-duplicates Attribution 8:44 - Using SQL Queries with AMC Data 11:30 - DSP’s Impact on Consumer Journey 25:03 - Measuring DSP’s Incremental Sales Value 🦡 Resources & Links 🎁This Black Friday: win PPC with 25% of 🦡 GET AD BADGER ➡️ Where to find Sam Lee, https://triviumco.com/  How Do I Get Started With Amazon DSP? An Introduction to Targeting Options on the Amazon DSP Into the Great Unknown: Amazon DSP with Kiri Masters Amazon DSP Campaign Setup Made Easy: A Complete Guide Finding Your Audience in Amazon’s Demand-Side Platform (DSP) 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sam Lee  Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    31 min
  8. Amazon Inbound Placement Fees Explained: Strategies to Keep Your Costs Down

    NOV 15

    Amazon Inbound Placement Fees Explained: Strategies to Keep Your Costs Down

    In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges sellers are facing right now: Amazon’s new inbound placement fees. These sneaky fees are quietly chipping away at sellers’ profits, and most don’t even realize how much they’re paying. Did you know Amazon now charges you extra just to split your shipments across its warehouses? Michael and Blair break down exactly how these fees work, why they’ve become every seller’s nightmare, and, most importantly, how you can fight back. They’ll reveal the surprising tricks to slash these costs — from choosing the right number of warehouses to partnering with prep centers that can save you thousands. They even explore how some brands have completely sidestepped Amazon’s fees by thinking outside the box. If you’re tired of watching Amazon eat into your margins, this episode is packed with clear, actionable strategies that can make a real difference. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intro 0:45 - Amazon's New Profit Killer: Placement Fees 1:16 - How These Fees Are Draining Seller Profits 5:57 - Pay or Split: The Costly Choice for Sellers 9:21 - Breaking Down Amazon's Fee Structure 13:15 - The AWD Loophole: Amazon’s Secret Workaround 16:40 - Hack Your Logistics Costs Now 21:11 - The Future of Amazon Agencies: Get Ready 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Blair Forrest, AMZ Prep  Why the ‘Perfect’ Amazon PPC Account Is a Myth? https://youtu.be/BHAcBcS29W4  The Simplified Q4 Bids & Budget System for Amazon Sellers What is Amazon IPI Score? 10 Steps to Maximize Amazon FBA Inventory Limits How Do I Perfect My Amazon Inventory Management? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

    22 min
See All (336)

4.9
out of 5
98 Ratings

About

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this podcast is for you!

Information

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada