115 episodes

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!

PPC Den: Amazon PPC Advertising Mastery The PPC Den

    • Marketing
    • 4.9 • 69 Ratings

The world's first Amazon advertising podcast-- hosted by Ad Badger. Here we discuss the ins and outs of Amazon PPC, including tips and tricks to help optimize your ad campaigns. Whether you're a die-hard PPC fanatic or an Amazon seller looking for an edge, this is the podcast for you!

    AMZPPC #100: The Podcast Turns 100

    AMZPPC #100: The Podcast Turns 100

    We did it! 100 episodes! We couldn’t have made it to this point without each and every one of you. Thank you for coming on this journey with us. 

    With 100 episodes under our belt, we’ve learned a lot about how this podcast can make a difference, and we’ve boiled all of those lessons down into four key takeaways.

    In today’s episode, Mike talks about how meaningful this milestone is to all of us and shares his thoughts on the last one hundred episodes.

    We’ll see you in the Badger Den!

    Links & Resources


    All our episodes and show notes are available at https://www.adbadger.com/podcast

    Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/


    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Podcast edited by Pedro Moreno

    • 6 min
    AMZPPC #99: How to Quickly Lower ACOS Using Bulk Operations

    AMZPPC #99: How to Quickly Lower ACOS Using Bulk Operations

    Bulk sheets now allow you to see everything going on in your Amazon account. With all of this data at your fingertips, you can make optimization decisions faster than ever before.

    In today’s episode, Mike and Stephen cover three quick strategies that are sure to lower your ACOS!

    We’ll see you in the Badger Den!

    Episode Highlights:


    1:10 Intro

    3:40 Importance of spreadsheets in Amazon PPC

    5:10 Understanding bulk operations

    13:00 How to use the data on a bulk sheet

    16:00 The re-upload method

    22:15 Pausing and archiving keywords and product targets

    30:45 Adjusting your targets

    36:00 Closing thoughts


    Links & Resources


    All our episodes and show notes are available at https://www.adbadger.com/podcast

    Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/


    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Podcast edited by Pedro Moreno



    This is the last episode featuring Stephen Noch. He is no longer with us at Ad Badger, but he is still a trusted and dear friend of the brand. We deeply thank him for his contributions to our Amazon PPC Managed Services clients and to The PPC Den Podcast.

    • 40 min
    AMZPPC #98: How to Optimize Hundreds of Auto Campaigns at Once

    AMZPPC #98: How to Optimize Hundreds of Auto Campaigns at Once

    Using spreadsheets may not be the most fun thing in the world, but do you know what’s a lot of fun? Making money! By using spreadsheets or a tool like Ad Badger, you can optimize hundreds of auto campaigns at once and save time while growing your profits.

    Mike and Stephen give a comprehensive overview of how you can use Excel or Google Sheets to speed up your auto campaign optimization.

    We’ll see you in the Badger Den!

    Episode Highlights:


    1:10 Intro

    4:30 Pivot tables

    12:15 Optimizing automatic campaigns with pivot tables

    16:00 Benefit of single product ad groups (SPAGs)

    27:00 How to download all of your auto targets

    27:50 Why consolidating your data is effective

    29:20 How Ad Badger can automate this process

    30:10 Closing thoughts


    Links & Resources


    All our episodes and show notes are available at https://www.adbadger.com/podcast

    Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/


    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Podcast edited by Pedro Moreno

    • 34 min
    AMZPPC #97: Prime Day Preparation: Capitalizing on the Most Important Days of the Year

    AMZPPC #97: Prime Day Preparation: Capitalizing on the Most Important Days of the Year

    Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today's episode.

    Mike and Bobby Pulte, from Search Scientists, breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day.

    We’ll see you in the Badger Den!

    Episode Highlights:


    1:10 Intro

    4:40 Why Q4 in 2020 is so important

    6:40 Prime Day metrics

    16:00 Optimizing for Prime Day

    20:30 Closing thoughts


    Links & Resources


    Search Scientists: https://www.searchscientists.com
    All our episodes and show notes are available at https://www.adbadger.com/podcast

    Try our Amazon PPC Software, Ad Badger Version 2: https://www.adbadger.com/pricing/


    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Podcast edited by Pedro Moreno

    • 23 min
    AMZPPC #97: Prime Day Preparation: Capitalizing on the Most Important Days of the Year

    AMZPPC #97: Prime Day Preparation: Capitalizing on the Most Important Days of the Year

    Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today's episode.

    Mike and Bobby breakdown how you can make the most of Prime Day 2020 and what makes Prime Day different from any other day.

    We’ll see you in the Badger Den!

    Episode Highlights:


    1:10 Intro

    4:40 Why Q4 in 2020 is so important

    6:40 Prime Day metrics

    16:00 Optimizing for Prime Day

    20:30 Closing thoughts


    Links & Resources


    All our episodes and show notes are available at https://www.adbadger.com/podcast

    Ad Badger Version 2: https://www.adbadger.com/pricing/


    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Podcast edited by Pedro Moreno

    • 23 min
    AMZPPC #96: Ad Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge

    AMZPPC #96: Ad Badger & Bobsled Marketing: Keep Your Amazon Team on the Cutting Edge

    Every seller wants to be ahead of their competition. While you’re obviously competing for sales, you’re also competing for knowledge. The seller who knows more sells more.

    In today’s episode, Mike is joined by Kiri Masters from Bobsled Marketing. Mike and Kiri dive into the strategies you can implement to stay on the cutting edge of Amazon PPC.

    We’ll see you in the Badger Den!

    Episode Highlights:


    0:55 Intro

    3:15 Staying up to date on the latest trends

    7:30 Keeping your team on the cutting edge

    9:35 Using pitches to better understand your industry

    12:30 Benefits of peer groups

    17:05 Helping your team spot trends

    24:40 How to apply agency strategies to a small business

    29:05 Closing thoughts


    Links & Resources


    All our episodes and show notes are available at https://www.adbadger.com/podcast

    Ad Badger Version 2: https://www.adbadger.com/pricing/

    Bobsled Marketing: https://www.bobsledmarketing.com/


    Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ

    Podcast edited by Pedro Moreno

    • 31 min

Customer Reviews

4.9 out of 5
69 Ratings

69 Ratings

TheOfficialAndyLam ,

One Of The Top Podcasts For Serious Amazon Sellers

If you've sold on Amazon at all you would know that Amazon Sponsored Ads or PPC plays a huge roll in growing your business. Its not the easiest thing in the world but this podcast helps a TON. I never miss an episode!

Travis_Jamison ,

Solid Amazon PPC education

First off, the pod is actually quite entertaining. Not something you’d expect from something like Amazon PPC.

But besides that, it’s the podcast that I send many sellers to, and I’ve gotten a solid ROI from the 15 or so episodes that I’ve listened to. There really are a lot of knowledge-bombs being dropped all the time.

No one else seems to live and breathe this topic like the Badger guys do.

Bobby Pulte ,

Do yourself a favor

It really is a great blend of easily digestible yet actionable information. Every episode will leave you with something you can do right away to improve your campaigns and/or Amazon PPC strategy. Do yourself a favor and listen!

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