109 episodes
CRO.CAFE English Guido X Jansen
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- Business
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5.0 • 2 Ratings
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Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between.
Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game.
Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it.
Start listening right now with 100+ episodes on tap!
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How do you maintain a no-BS style
For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...
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Educating your CRO clients & hiring for your CRO agency
Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.
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How to craft copy on the PDP to convert more first-time buyers
Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyers
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Understand your products first before optimizing
Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...
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What seperates the good from the great?
Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.
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Friction and Momentum in Brazil vs EU vs USA
We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.