The MindShare Real Estate Podcast

David Greenspan
  • 4.9 (22)
  • Marketing
  • Weekly

Welcome to The MindShare PodCast. David Greenspan is your Host. He will poke, provoke, and make you laugh,  while disrupting the "sheep mentality" one day at a time. This is the ultimate podcast for real estate and sales professionals seeking excellence in their careers while maintaining a fulfilling work/life balance. Join us as we explore strategies, insights, and tools, to help you excel in the real estate sales industry, while managing personal aspirations. From goal setting, to implementing effective systems, we cover strategies including time management, marketing, real estate, sales, mindset, and everything in between. Tune in to  elevate your sales game like never before, and unlock all of your potential in both your career and personal life. This is real, blunt, no fluff, straight talk. This is The MindShare Real Estate Podcast.

  1. 2d ago

    Are You Already Successful and Don't Even Know It?

    How do you know when you've become successful? Is it the money you make, the size of your business, the house you own, or the freedom you have to enjoy your life? And what if you've already achieved some of the things you've been working toward but haven't even recognized them? In Episode 409 of The MindShare Podcast, David Greenspan shares three conversations that got him questioning what success actually means, how we measure it, and why so many of us struggle to recognize it in our own lives. It started with a successful tree-cutting business owner questioning whether hiring more people would create more freedom or simply more responsibility. Then came two conversations following David's ELEVATE keynote: an AV technician who connected with the message despite not working in real estate, and a Realtor who admitted he didn't believe he was successful. Those conversations led David to reflect on his own life. After delivering a keynote, representing two companies at an industry event, and receiving congratulations from people who admired his accomplishments, he found himself questioning his own definition of success. What followed was a few days of business, travel, family, and time at the cottage that helped him recognize something important: sometimes we're already experiencing the success we've worked toward, but we're too busy thinking about what's next to appreciate it. From working on a dock at the cottage to answering emails from a villa in Sorrento, David challenges the idea that success needs to arrive as some enormous, life-changing event. In this episode, you'll discover: Why success looks different for everybodyThe danger of comparing your behind-the-scenes reality to somebody else's visible accomplishmentsWhy growing a business doesn't automatically create more freedomHow to define what you actually want from your timeWhy recognizing small moments of success mattersHow David's M x 3 = ELEVATE framework connects Mapping, MindShare, and MindsetA practical exercise for creating your own success blueprintWhether you're a Realtor, entrepreneur, business owner, salesperson, or simply somebody questioning whether you're where you should be in life, this episode will give you a different perspective on what it means to be successful. Because there isn't going to be a marching band announcing that you've made it. You need to know what success looks like for you, and recognize it when it happens. RELATED EPISODES Episode 408 – Are You Running a Business, or Is Your Business Running You?Episode 400 – Too Much Shit to Do? Here's How to Get the Right Shit DoneEpisode 399 – Keeping Up With The Joneses

  2. Oct 23

    Are You Running a Business, or Is Your Business Running You?

    You started your business because you wanted more money, more freedom, and more control over your life. So how did you end up working longer hours, handling everything yourself, and feeling like you can never get ahead? In Episode 408 of The MindShare Podcast, David Greenspan explores one of the biggest challenges entrepreneurs face: making the transition from thinking like an operator to thinking like a business owner. Most businesses begin with one person doing everything. You find the customers, make the sales, deliver the service, handle the administration, and keep the business moving. But as the business grows, so do the responsibilities, and eventually you reach a point where working harder isn't going to get you much further. Through the story of a baker from Michael Gerber's The E-Myth Revisited, a real-life example involving a home appraiser, and lessons from leading his own team, David explains why being great at what you do doesn't automatically make you great at building a business around it. He gets into the fear of hiring, the hidden cost of doing everything yourself, why bringing someone on doesn't automatically create more freedom, and what needs to change in your daily responsibilities once you begin building a team. Whether you're a Realtor, mortgage broker, salesperson, entrepreneur, or small business owner, this episode will challenge you to look at how you're spending your time and whether you're actually building the business you set out to create. In this episode: The difference between thinking like an owner and an operatorWhy successful entrepreneurs get stuck doing everything themselvesHow to recognize when it's time to consider hiringThe financial and personal cost of trying to do it allWhy delegation, training, and employee development matterHow to create more time for business growthA practical five-day exercise to evaluate where your time goesBecause if your business can only grow as much as your personal schedule allows, eventually you're going to run out of hours. 00:00 – Are You Running a Business, or Is It Running You? 04:28 – The Baker's Story: Being Great at Your Job Isn't Enough 08:32 – Can You Afford to Keep Doing Everything Yourself? 12:58 – Thinking Like an Owner vs. an Operator 15:23 – Commercial Break 16:13 – Why Hiring Someone Doesn't Automatically Make Things Easier 20:06 – Leading Your Team: The Knife Sharpener Analogy 22:32 – Three Things to Know Before Hiring 26:07 – The Five-Day Audit: Where Is Your Time Going? 28:44 – Building a Business That Gives You More Freedom

  3. Oct 16

    Customer Service Has Gone to Shit. Does Anybody Care Anymore?

    What the hell happened to customer service? Companies spend millions attracting customers, then make it nearly impossible to reach someone who can actually help when something goes wrong. In Episode 407 of The MindShare Podcast, David Greenspan takes on the declining state of customer service, frustrating AI chatbots, automated call centres, employee accountability, and the growing disconnect between what businesses promise and what customers actually experience. Sharing personal experiences involving Rogers, Marriott, Air Canada and Turo, David questions whether companies have become so focused on cutting costs and automating customer support that they've forgotten about the people paying their bills. But there's an important lesson here for Realtors, sales professionals and small business owners. How well are you looking after your customers once you've earned their business? Are you returning calls, solving problems, taking responsibility and delivering the experience you promised? David explores the real cost of poor customer service, why AI should help employees deliver better experiences rather than create more frustration, and how smaller businesses can compete by genuinely caring about their customers. Because earning somebody's business is only the beginning. What happens afterward determines whether they ever want to do business with you again.

  4. Oct 9

    The Sale Is Taking Longer. Now What?

    What do you do when the sale that used to take a week suddenly takes three months? It’s happening in real estate, where listings are sitting longer and buyers are taking more time to make decisions. But it’s also happening across sales and small business. Proposals sit. Prospects hesitate. Customers ask more questions. Decisions take longer. In Episode 406 of The MindShare Podcast, David Greenspan breaks down what needs to change when the sales cycle slows down - from smarter follow-up and better communication to managing your own frustration, keeping your pipeline full and knowing whether someone needs more time or whether something actually needs to change. Because sending another “just checking in” email isn’t a follow-up strategy. The longer the decision takes, the more important it becomes to stay useful, stay relevant and understand what your customer actually needs from you next. 00:00 – What Happens When the Sale Takes Longer? Listings are sitting, prospects are hesitating and decisions are taking longer across all kinds of businesses. 03:01 – Why “Just Checking In” Isn't Good Enough As an opportunity gets older, the quality of our follow-up often gets worse. Staying in the conversation requires more than reminding somebody you exist. 07:27 – Helping Sellers Make Sense of a Slower Market When a listing sits, sellers need context. What are buyers saying, what has changed, and what is the market actually telling us? 10:57 – Persistence Doesn't Just Mean More Follow-Up Frequency without relevance becomes noise. Good follow-up helps people work through the decision instead of constantly asking them to make one. 15:21 – Managing Your Own Frustration Longer sales cycles test your patience, especially when you need the business. Why your pipeline affects how you behave with every opportunity. 19:43 – Do They Need More Time, or Does Something Need to Change? Some prospects genuinely need time. Others aren't moving because price, value, trust, strategy or priorities need to be addressed. 22:42 – Staying Relevant Long Enough to Win the Business When a decision takes months, building MindShare becomes even more important. Staying useful matters more than simply staying visible. 25:38 – Audit the Opportunities You're Waiting On Look at the listings, buyers, proposals and prospects that haven't moved and determine what each one actually needs from you next. Related Episodes Ep393 | Why People Don’t Get Shit DoneEp404 | Need More Leads? How to Get Attention in a Noisy WorldEp405 | Realtors: Your Clients Are Watching What You Post

  5. Oct 2

    Realtors: Your Clients Are Watching What You Post

    Your next client may already be looking at your social media. The question is: what are you showing them? In Episode 405 of The MindShare Real Estate Podcast, David Greenspan takes aim at a growing problem with Realtor social media and real estate marketing: too much content is being created for other Realtors instead of the homeowners, buyers and sellers we're actually trying to reach. From jumping on the same social media trends to complaining publicly about clients, making fun of their questions and constantly showing everyone how hard Realtors work, David challenges you to look at your content from a completely different perspective - through the eyes of your potential client. You'll learn how to turn real client questions into useful content, why social media engagement from other Realtors can give you a false sense of success, and how to audit your own content to determine whether it's actually helping build trust and generate business. Because getting attention is only step one. Once someone starts paying attention, what they see matters. 00:00 – Your Clients Are Watching What You Post Getting someone's attention is only the beginning. What happens when a potential client actually checks you out? 01:45 – Realtors Complaining About Their Clients Why publicly complaining about how hard you work can create the wrong impression with the people you're hoping will hire you. 03:08 – Are You Creating Content for Realtors or Homeowners? Inside jokes, client questions and what your content looks like from outside the real estate industry. 08:05 – Stop Complaining About Doing Your Job You can't use the complexity of real estate to justify your value and then complain when the job gets complicated. 11:44 – Do You Actually Like Being a Realtor? Working with people means every client is different - and that's part of the job. 15:37 – Your Social Media Is Part of Your Storefront What does a prospective client find when somebody gives them your name and they start checking you out? 18:36 – Stop Performing for the Social Media Scoreboard Why Realtor likes and engagement aren't necessarily evidence that your content is generating business. 20:33 – The 10-Post Content Audit Look at your last ten posts through the eyes of a potential client and ask one simple question: Who is this actually for? Related Episodes Ep399 | Keeping Up With The JonesesEp403 | Get Your Head Out of the Sand: Know Before You FollowEp404 | Need More Leads? How to Get Attention in a Noisy World

  6. Sep 25

    Need More Leads? How to Get Attention in a Noisy World

    Everybody wants more leads. But what if finding more people isn't actually the biggest problem? In Episode 404 of The MindShare Real Estate Podcast, David Greenspan tackles one of the biggest challenges facing Realtors, sales professionals and small business owners today: getting attention in an incredibly noisy world. Between social media, email, podcasts, advertising, AI-generated content and endless notifications, consumers are being hit with more information than ever. David breaks down why some people still manage to stand out, why visibility doesn't automatically make you memorable, and what actually earns attention. From relevance and having a point of view to consistency, usefulness and building MindShare, this episode will make you rethink what lead generation really means. Because getting someone's contact information doesn't mean you've earned their attention - and earning their attention doesn't mean you've earned their trust. 00:00 – Everybody Wants More Leads Why the idea of leads is so attractive — and why everybody wishes there was a magic place to get them. [4:12] – It's a Noisy F*****g World Email, social media, podcasts, notifications, advertising and AI have created an enormous battle for attention. [6:00] – Why Do Some People Break Through? Luck, trends and algorithms can help, but becoming memorable is something different. [7:15] – Visibility Doesn't Equal Attention Why you can show up constantly and still be completely forgettable. [9:58] – Sameness Is the Enemy Why doing more of what everybody else is doing usually just creates more noise. [13:28] – Attention Starts With Relevance Getting into your customer's world and understanding what they actually care about. [15:00] – Information Is Cheap. Your Perspective Isn't. Why AI makes your experience, stories, opinions and point of view more valuable. [16:25] – How MindShare Actually Gets Built Why familiarity, multiple touchpoints and consistency help turn attention into trust. [17:10] – AI Is About to Create a Lot More Average What happens when everybody can instantly create decent content — and why being human matters more. [19:30] – Being Useful Still Wins Why helping people remains one of the best ways to earn attention and become memorable. [22:20] – The Attention Audit A simple exercise to determine whether your marketing actually gives people a reason to notice and remember you. Related Episodes Ep399 | Keeping Up With The JonesesEp400 | Too Much Shit to Do? Here's How to Get the Right Shit DoneEp403 | Get Your Head Out of the Sand: Know Before You Follow

  7. Sep 18

    Get Your Head Out of the Sand: Know Before You Follow

    Everyone has an opinion. But how many people actually know the whole story? In Episode 403 of The MindShare Real Estate Podcast, David Greenspan looks at what happens when Realtors and business owners blindly react to industry news, follow AI and technology trends, or talk about market conditions without doing the homework first. From real estate industry politics and AI to tariffs, the economy and the changing value of a Realtor, David challenges you to get your head out of the sand, think for yourself and understand the issues affecting your business and your clients. Because having an opinion is easy. Having an informed opinion takes work. 00:00 – Get Your Head Out of the Sand Why access to more information hasn't necessarily made us better informed. [2:42] – Real Estate, Social Media & the Keyboard Ninjas Why headlines, allegations and online pile-ons shouldn't replace facts and due process. [7:49] – Before You Post: What Do You Actually Know? Three questions to ask before reacting publicly. [11:57] – AI, Technology & the Shiny Object Problem Why Realtors and business owners need to understand technology before blindly adopting it. [14:00] – Will Technology Replace Realtors? Which parts of a Realtor's value can technology replace, and where does our value need to become stronger? [16:35] – Tariffs, the Economy & the Real Estate Market Why Realtors and mortgage brokers need enough economic awareness to have intelligent client conversations. [19:00] – Are You Blaming the Market for Your Results? Understanding your own activity and performance within the environment you're operating in. [21:40] – The Truth Audit One industry issue. One technology issue. One market issue. Do the homework. Related Episodes: Ep391 | The Future Belongs to HumansEp400 | Too Much Shit to Do? Here’s How to Get the Right Shit DoneEp402 | Does Running Your Business Ever Feel Lonely?

  8. Sep 11

    Does Running Your Business Ever Feel Lonely?

    You can work in an office with 300 other Realtors, spend your entire day talking to clients, attending meetings, texting people, networking and being surrounded by people... and still feel completely alone. That's one of the strange realities of running your own business. When the deals aren't happening, the pipeline looks thin, money gets tight or your confidence takes a hit, you're the one lying in bed thinking about it. And when tomorrow morning comes, nobody is showing up at your house to tell you what you need to do next.  In Episode 402 of The MindShare Podcast, David Greenspan gets into a side of entrepreneurship and real estate that doesn't get talked about enough: the loneliness that can come with being responsible for your own business. He explores why being surrounded by people isn't the same as having a genuine business support system, why comparing your full reality to everybody else's highlight reel can make isolation even worse, and why having somebody you can actually tell the truth to matters. David also breaks down the role of an accountability partner, the difference between accountability and coaching, and how to build what he calls your business bench - people who can challenge you, give you perspective, share experience, hold you accountable and help you figure out what comes next.  And for Realtors considering changing brokerages because their friends work somewhere else, there's an important reminder: Don't confuse having buddies at the office with having a business strategy. You may be running your own business. You don't need to run it alone. What You'll Learn Why running your own business can feel lonely even when you're surrounded by peopleWhy real estate looks like a team sport but often operates like an individual oneThe difference between having friends in the industry and having an actual business support systemWhy everybody saying they're “busy” can make struggling Realtors feel even more isolatedHow social media distorts your perception of how everybody else is really doingWhy spending too much time alone inside your own head can turn small problems into much bigger storiesWhy good support sometimes means having somebody willing to tell you you're full of shitWhat makes a good accountability partnerHow to structure a simple accountability check-in without turning it into another three-hour meetingWhy accountability and coaching serve different purposesHow a coach can help determine whether you're executing the right activities, not simply whether you're executingWhy outside perspective matters when you're emotionally attached to your own businessHow to build your own business benchWhy your business bench doesn't need to cost a fortuneWhat Realtors should actually consider before changing brokeragesWhy putting more people around you doesn't necessarily solve lonelinessHow to ask for support without giving away responsibility for your own results00:00 – “This Business Feels Lonely” A comment during the MindShare Collective sparks a conversation about how somebody can be surrounded by people all day and still feel completely alone running their business.  03:00 – Real Estate Looks Like a Team Sport Brokerages, managers, training, events and hundreds of agents may create the appearance of a team, but most Realtors are still individually responsible for their own pipeline, clients, income and results.  05:45 – “How's Business?” … “Good! Busy!” Why people rarely admit they're struggling, and how believing everybody else is crushing it can make an already difficult market feel even lonelier.  07:45 – Social Media Makes It Worse Just listed. Just sold. Awards. Closings. Giant f*****g keys. The danger of comparing the full reality of your business to the tiny piece of somebody else's business they decided to show you.  10:15 – You Need Someone Who Will Tell You the Truth Support isn't always reassurance. Sometimes you need somebody who understands you well enough to recognize when you're struggling - and when you're simply making excuses.  12:00 – Find an Accountability Partner What an accountability partner actually does, why they don't need to know more than you, and how a ten-minute check-in can make it much harder to quietly move your own goalposts.  17:30 – Accountability Partner vs. Business Coach An accountability partner asks whether you did the thing. A good coach should also be asking whether it's the right thing - because you can be incredibly consistent in the wrong direction.  21:00 – Coaching Should Lead to Action Why a useful coaching conversation shouldn't simply make you feel better; it should help turn fear, frustration, uncertainty and overwhelm into decisions about what you're doing next.  23:00 – Build Your Business Bench The people you need around you: someone you can be honest with, someone who holds you accountable, people with experience you can learn from, and someone who can help you see your business from the outside.  26:00 – Your Support System Doesn't Have to Cost a Fortune Managers, other agents, industry groups, mentors and fellow business owners may already provide resources and perspective you aren't using.  28:00 – Don't Switch Brokerages Just Because Your Friends Are There Culture and environment matter, but your friends aren't prospecting for you, paying your mortgage or magically delivering listings because you moved offices. Make the decision based on what your business actually needs.  31:00 – You Still Have to Lift the Weight Your support system can help carry the weight, but nobody on your bench can execute your business for you.  33:00 – Who's On Your Business Bench? The closing exercise: identify who you can tell the truth to, who holds you accountable, who has experience you can learn from, and who helps you make better decisions.  Being responsible for your business doesn't mean you need to carry the entire thing alone. There's a difference between being around people and having the right people around you. You need people you can tell the truth to. People who will challenge you. Someone who knows what you said you were going to do and asks whether you actually did it. People with experience you can learn from. And sometimes you need somebody outside the business whose job is to help you simplify the noise, identify the gap and determine what comes next. None of those people can execute for you. Your coach isn't going to prospect for you. Your accountability partner isn't walking into the listing appointment. Your manager isn't magically depositing commission into your bank account. The support system helps you carry the weight. You still have to lift. Related Episodes: Ep401 | Stuck in Traffic? Get Your Fall Market MovingEp397 | Why We Quit Before We Even BeginEp393 | Why People Don’t Get Shit Done

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4.9
out of 5
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About

Welcome to The MindShare PodCast. David Greenspan is your Host. He will poke, provoke, and make you laugh,  while disrupting the "sheep mentality" one day at a time. This is the ultimate podcast for real estate and sales professionals seeking excellence in their careers while maintaining a fulfilling work/life balance. Join us as we explore strategies, insights, and tools, to help you excel in the real estate sales industry, while managing personal aspirations. From goal setting, to implementing effective systems, we cover strategies including time management, marketing, real estate, sales, mindset, and everything in between. Tune in to  elevate your sales game like never before, and unlock all of your potential in both your career and personal life. This is real, blunt, no fluff, straight talk. This is The MindShare Real Estate Podcast.

Information

  • Creator
    David Greenspan
  • Years Active
    2018 - 2026
  • Episodes
    408
  • Rating
    Explicit
  • Copyright
    © 2026 The MindShare Real Estate Podcast
  • Show Website
    The MindShare Real Estate Podcast

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