Habits and Hustle

Jen Cohen
  • 4.5 (804)
  • Entrepreneurship
  • Updated Weekly

Habits and Hustle helps share the stories, habits, and rituals of people's journeys on living fulfilled lives. Host Jennifer Cohen interviews thought leaders, entrepreneurs, and overall extraordinary people who share their insight and open up about the normally hidden aspects that have made a difference in their success.

  1. 12h ago

    Episode 560: Low Effort Healthy Habits You Can Do With A Busy Schedule

    The habits that actually optimize your health are not the hard ones. They are the small, low-effort ones you can do without rearranging your whole life. We get sold protocols and programs and things that can feel too complicated or demand time you do not have, so the simple hacks get passed over because it feels too obvious to matter. But the simplest and obvious healthy habits are obvious because they work. When you stack a few of them together, they compound into something that changes your life in the long run. In this episode of Habits and Hustle, I walk through the easy, low-effort habits I do every day that have optimized my life tenfold, even on the busiest days, from how I start my morning to how I trick myself into staying hydrated. Let's dive in! What's Discussed: (1:56) Why start every morning with 32 ounces of lemon water and how that can set up your whole day. (3:33) Why three short walks beat one long walk for your body. (5:19) Why working out first thing makes me sharper and more productive all day. (5:48) The impact of hot and cold therapy and how to do it without a sauna or cold plunge. (7:06) Why weight training is non-negotiable, especially after 40. (8:04) Why having healthy food on hand saves you from your own worst decisions. (8:42) The healthy habit nobody calls a habit: laughing every day. (9:51) The elastic band trick that forces you to actually drink enough water. Thank You to Our Sponsors! AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits for 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription. Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com Find more from Jen: Website: jennifercohen.com Instagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements

    16 min

  2. 3d ago

    Episode 559: James Beshara: Top #2 Angel Investor Shares Why He Backs The Founder Not The Business

    When you want to understand someone's success, you look at what they built. The company, the exit, the valuation. But James Beshara says you are looking at the wrong thing. You are studying the fruit when the real story is in the roots. James has built three separate companies to nine-figure valuations before 40, ranks as the top #2 angel investor on AngelList, and has made over 100 startup bets. He is also the founder of Magic Mind and after 14 years of investing and 18 years of building companies, he has learned that the founders who get funded are not the ones with the best pitch deck. In this episode of Habits and Hustle, James shares why he backs the founder and not the business, what he looks for in the first 7 minutes of meeting someone, and why a product that is merely liked will always lose to one that is loved. He also breaks down the science behind Magic Mind, why your coffee habit may be working against you, and the morning philosophy practice that shapes how he makes every decision. If you have ever wondered what investors are really evaluating when they decide to bet on you, this conversation gives you the answer, and it starts with looking at the roots. What's Discussed: (02:53) The roots versus fruits reframe and why copying success usually backfires. (10:14) The 7-minute window that tells James whether he wants to work with a founder. (16:41) Why investors back the founder, not the business, and the 40% likability edge. (25:33) Magic Mind: Why caffeine shuts off your fatigue signal instead of giving you energy. (45:30) The Bezos rule: innovators must be willing to be misunderstood. (1:07:51) What selling a company for less than he raised actually taught him. (1:17:59) Why a product that people buy when it is “ugly” is the only kind worth scaling. (1:28:55) Why running toward failure is how you avoid the failure that ends you. Thank You to Our Sponsors! AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits for 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription. Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com Find more from Jen Cohen:  Website: jennifercohen.com Instagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements Find more from James Beshara: Website: jjbeshara.com   Instagram: @jamesjbeshara Linkedin: James Beshara X: @jamesbeshara  Find more from James’s Yoga For Your Intellect Podcast:  Website: yfyi.co Instagram: @yogaforyourintellect  YouTube: Yoga For Your Intellect Podcast  Spotify: YFYI - Yoga For Your Intellect   Find more from Magic Mind: Website: magicmind.com YouTube: Magic Mind  Instagram: @magicmind Podcast: Magic Minds Find more from APT AI Career Test: Website: tryapt.ai   Instagram: @apt_ai Find more from James’s Passions:  Open State Music: @openstate_    Daily Vedantic: @the_daily_vedantic

    1h 26m

  3. May 29

    Episode 558: Why That "10% OFF" Sale Feels So Irresistible & How To Use The Same Trick On Yourself

    There's a cognitive bias that runs more of your decisions than you do. Marketers figured it out a long time ago. The reason it keeps working on you is that nobody's taught you how to use it back. People have been saying it's a willpower problem for years now. And while willpower is part of it, the real reason you keep falling into the same patterns has less to do with discipline and more to do with how your brain is wired. In this episode of Habits and Hustle, I unpack what loss aversion actually is, why marketers have been using it on you for decades, and how to flip it so it works for you instead. Let's dive in! What's Discussed: (1:53) Why your brain feels losing is twice as hard as winning and what that actually means for your daily decisions. (3:13) The exact tweak marketers use to make you act fast without realizing it. (3:45) Why "you'll feel great if you go to the gym" never works, and what does. (4:55) The reason subscription models keep growing and why you're paying for things you don't even use. (6:01) Why FOMO is just loss aversion with a different name. (8:11) The hidden driver behind why you say yes to plans you didn't want to make. (9:17) The "girl math" confession that explains why a 10% Rakuten reward turns into hundreds in unnecessary spending. (12:03) The flip that turns loss aversion from your weakness into your most reliable motivator. Thank You to Our Sponsors! AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits for 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription. Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com Find more from Jen:  Website: jennifercohen.com Instagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements

    15 min

  4. May 26

    Episode 557: Kevin Trudeau: The Infamous Infomercial King On Prison, Media Empire & The “Price of Natural Cures"

    The most interesting people to sit down with aren't always the ones the world agrees about. Some of the most compelling conversations happen with people who hold their ground and refuse to be neatly categorized by the world. Kevin Trudeau is infamous for a lot of things but what’s notable about him is he sold 50 million books, served 8.5 years in federal prison for contempt of court, and walked out at 60 with $10,000 in donations. Kevin has been called a snake oil salesman by some of the biggest names in the media. He's also the man who wrote about ultra-processed food, gut health, and the hypothalamus regulating weight 25 years before any of it became mainstream science. In this episode, Kevin shares the story behind the controversies that defined him, what 8.5 years in federal prison actually taught him about resistance and acceptance, his philosophies in sales and business and how he came back at 60 to build it all again after being banned from infomercials for life. If you've ever been curious about a public figure beyond what the headlines tell you, this conversation is the kind that will take you down the rabbit hole. What's Discussed: (08:42) The two infomercial offers that came in the same day from two strangers. (14:00) The rule every other infomercial host followed that Kevin refused to use. (22:00) The diagnosis at 19 that turned him into a researcher with no medical training. (33:01) The warden who said he'd never seen an inmate happy to be there in 35 years. (56:26) The "Natural Cures" claims that aged into mainstream science, and the ones that didn't. (1:08:36) Why he says the GLP-1 weight loss drugs are built on the same science he wrote about 20 years ago. (1:46:00) How he started over at 60 with $10,000 in fan donations after being banned from infomercials for life. (2:11:46) The two words he says have more power to shape your life than any others. Thank You to Our Sponsors! AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits or 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription.  Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com.  Find more from Jen Cohen:  Website: jennifercohen.comInstagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements Find more from Kevin Trudeau: Website:  kevintrudeau.com   Instagram: @thekevintrudeau Facebook: Kevin Trudeau  YouTube: @kevintrudeaushow  TikTok: @thekevintrudeau  Linkedin: Kevin Trudeau Book: yourwishseries.com/book  Find more from Kevin’s Organizations and Fan Club:  Private Organization: globalinformationnetwork.com  Mentorship: gurukev.com Fan Club: kevintrudeaufanclub.com Natural Cures Website: naturalcures.com

    2h 7m

  5. May 22

    Episode 556: The Mindset Myth & What Actually Upgrades Your Mind and Business

    Are you doing all the right things to strengthen your mindset but still feel like something is missing? The wellness space has been selling mindset as the answer to everything for years now. And while it matters, leading with mindset is actually where most people get the order wrong. Because before your mind can perform at its best, your body has to be conditioned for it. When you flip that order and put your physical health first, everything else starts to move differently. Your mental toughness builds naturally. Your stress response changes. The way you show up in your relationships, your conversations, and your business all shift without you having to force it. In this episode of Habits and Hustle, I share why I put physicality at the very top of my pyramid and what actually starts to change when you do the same. Let's dive in! What's Discussed: (3:10) The biggest paradigm shift nobody in the mindset space is talking about. (3:49) Why physical strength is the actual foundation of mental resilience. (5:20) How treating your body as your most important tool changes everything else. (6:04) The way feeling physically strong changes how you show up in every relationship and conversation. (9:16) Why strength training specifically upgrades your brain chemistry and memory. (10:25) How Jen uses workouts to work through her biggest life and business decisions. (12:39) Why saving that hard conversation for after your workout changes how you handle it. (13:56) The first step to taking real ownership of your health and your life. Thank You to Our Sponsors! AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits for 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription. Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com. Find more from Jen:  Website: jennifercohen.com Instagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements

    17 min

  6. May 19

    Episode 555: Jamie Siminoff: Why "Acting Like a CEO" Killed More Startups Than Failure Ever Did

    The biggest threat to a founder's success isn't failure. It's spending years trying to become someone they were never built to be. Jamie Siminoff never followed the CEO playbook. He followed the problem. He built Ring in his garage with a soldering iron, got publicly rejected on Shark Tank, never ran a single team meeting, and still built one of the most recognizable home security brands in the world. In this episode, Jamie shares why the traditional founder playbook is a trap, what actually drives a company to scale, and what AI is about to do to the entrepreneurs who never questioned how they build. If you have ever felt more pulled toward solving a problem than managing a team, this conversation will completely reframe how you think about building. What's Discussed: (02:01) Why "serial entrepreneur" is just a polite word for something else entirely. (05:13) The garage moment that started everything and why he almost missed it. (09:47) What pre-selling millions still couldn't save him from. (13:22) The Shark Tank rejection that became his biggest break. (21:15) How a lunch conversation changed the entire trajectory of Ring. (35:40) The Amazon courting story and why it took three years. (44:35) Why he never had a single team meeting and what he did instead. (51:20) The reason he walked away from a billion dollar company at its peak. (57:18) The wildfire that made him come back. (1:02:10) What AI just unlocked for Ring that wasn't possible before. (1:08:45) Why grit is about to become your most valuable asset. (1:19:46) The one thing he'd tell every founder who's still searching. Thank You to Our Sponsors!AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits or 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription.  Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com.  Find more from Jen Cohen:  Website: jennifercohen.com Instagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements Find more from Jamie Siminoff:  Instagram: @jsiminoff Find more from Jamie’s Book: Facebook: Ding Dong Book Instagram: @dingdongbook TikTok: @DingDongBookYouTube: @DingDongBook

    1h 29m

  7. May 15

    Episode 554: Liz Tenuto: The Workout Witch, The $500K Origin Story & Why Your Worst Habit Is Your Greatest Asset

    The same part of your brain behind every bad habit you have ever had is the exact same part that builds your best ones. Which means the traits you have been trying to fix your whole life might be the very thing that builds your biggest success. That connection is exactly what Liz Tenuto, better known as The Workout Witch, lived. She went from posting somatic exercises from her bed during a divorce to building an eight figure business that has helped millions of people heal, and the only thing that changed was what she pointed her energy at. In this third Fitness Fridays episode with Liz, she breaks down the brain science behind habit formation, why HIIT might be working against you, and what her origin story reveals about turning your worst traits into your greatest asset. If you have ever felt like the hardest working version of you is still not getting results, this is the episode that explains exactly why. What's Discussed: (0:00) The business model nobody in her industry saw coming. (1:43) Why she started posting from bed and never expected what happened next. (3:59) Half a million a month and not a single brand deal. Here is why. (6:18) The one thing that separates her from every other somatic healer. (9:50) Why the workout you think is helping you lose weight is doing the opposite. (10:50) What stress actually does to your weight that has nothing to do with food. (13:08) The sequence that makes high intensity exercise actually work. (14:03) Why the easier Pilates class might be giving you the harder workout. (17:01) The muscle nobody talks about that controls more than you think. (18:25) The part of your brain behind every bad habit you have ever had. (19:31) How she turned her worst trait into the thing that built everything. (21:44) Where to find Liz and try her exercises for free. Thank You to Our Sponsors!AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits for 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription.  Therasage: Visit therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com.  Find more from Jen Cohen:  Website: jennifercohen.com Instagram: @therealjencohen Books: jennifercohen.com/books Speaking: jennifercohen.com/speaking-engagements Find more from Liz Tenuto: Website: theworkoutwitch.com/  Instagram: @theworkoutwitch TikTok: @theworkoutwitch  YouTube: @theworkoutwitch Threads: @theworkoutwitch Facebook:The Workout Witch Embody App: theworkoutwitch.com/products/embody  When The Body Speaks Book: theworkoutwitch.com/pages/book

    37 min

  8. May 12

    Episode 553: Ken Rideout: How The World's Fastest 50-Year-Old Marathoner Traded His Darkest Habits for Incredible Strength

    The same intensity that can destroy your life is the same intensity that can rebuild it. The difference isn't the person, it's the direction. Ken Rideout is the world's fastest marathoner over 50, a former prison guard, a former addict, and someone who has never once in his life waited to feel ready before making a move. He spent 10 years taking 50 Percocets a day while making millions on Wall Street and hiding it from everyone around him, including his wife.  Today he runs 10 miles every single day, has won age groups at every world marathon major, and won a 155-mile desert ultra he signed up for with four weeks' notice and zero experience. In this episode, Ken gets into the real story behind what it took to trade his darkest habits for the discipline that made him a world champion. He also shares the one race he quit that rewired how he approaches everything, what he tells his kids about fear, and why having no process is the reason he keeps winning. If you have ever felt like your past, your struggles, or your lack of a plan disqualifies you from doing something extraordinary, this conversation will change how you see yourself. What's Discussed: (00:00) Who Ken Rideout is and why his story doesn't make sense on paper. (04:37) Working as a prison guard at 18 while his brother was an inmate. (07:03) The slap that got him fired and the better job that followed two days later. (15:24) How a routine prescription started a decade-long secret. (19:40) The night his wife found him on the floor. (27:25) Moving his family to LA with no safety net and a newborn. (28:01) Why running became the replacement, not the cure. (33:44) What "delusionally optimistic" actually looks like in practice. (36:05) The most underrated skill in business nobody talks about. (40:30) What Ken told his scared son at the baseball game. (41:01) Signing up for a 155-mile desert race with zero experience. (54:18) The marathon times that made the Wall Street Journal and New York Times take notice. (1:05:35) The one coaching change that shaved five minutes off his marathon. (1:10:22) The line about walking on water that stopped me in my tracks. (1:22:10) The race he quitted that he still carries with him to this day. (1:31:06) His daily routine and the supplements he swears by. (1:44:52) The status symbol that's available to anyone and costs nothing. Thank You to Our Sponsors!AirDoctor: Head to AirDoctorPro.com and use promo code HUSTLE to get up to $300 OFF today! AirDoctor comes with a 30-day money back guarantee, plus a 3-year warranty (an $84 value) FREE! Kion: Visit getkion.com/habits or 20% OFF Momentous: Ready to try supplements that actually do what they claim? Head to livemomentous.com and use code JEN for 35% OFF your first subscription.  Therasage: Visit Therasage.com and use code JEN to get 15% OFF your order. Your skin deserves this level of care. Magic Mind: Head over to www.magicmind.com/jen and use code JEN at checkout. Prolon: Prolon is offering listeners 30% OFF sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program! Just visit https://prolonlife.com/JENNIFERCOHEN and use the code JENNIFERCOHEN to claim your discount and your bonus gift. Rho Nutrition: Go to RhoNutrition.com and try Rho's Liposomal Glutathione. Use code JEN20 for 20% OFF sitewide. Manna Vitality: Try it now by using the code Jennifer20 at mannavitality.com.  Find more from Jen Cohen:  Website: www.jennifercohen.com Instagram: @therealjencohen Books: www.jennifercohen.com/books Speaking: www.jennifercohen.com/speaking-engagements Find more from Ken Rideout:  Website: https://www.thekenrideout.com/  Instagram: @ken_rideout YouTube: @ken_rideout Facebook: Ken Rideout TikTok: @Ken_Rideout X: @KenRideout_  Book: https://www.theothersideofhard.com/  Podcast: Rideout: The Other Side of Hard Find more from Ken Rideout’s Group: Website: https://www.rideout.group/  Instagram: @rideout.group

    1h 48m
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Hosts & Guests

4.5
out of 5
804 Ratings

About

Habits and Hustle helps share the stories, habits, and rituals of people's journeys on living fulfilled lives. Host Jennifer Cohen interviews thought leaders, entrepreneurs, and overall extraordinary people who share their insight and open up about the normally hidden aspects that have made a difference in their success.

Information

  • Creator
    Jen Cohen
  • Years Active
    2019 - 2026
  • Episodes
    327
  • Rating
    Explicit
  • Show Website
    Habits and Hustle

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