The Katie Lance Podcast

Katie Lance
  • 5.0 (80)
  • MARKETING
  • COMPLETE

Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!

  1. Leads Don’t Come From Posting. They Come From Systems

    2D AGO

    Leads Don’t Come From Posting. They Come From Systems

    If you feel like you’re constantly posting on social media but not getting the leads you want, you’re not alone. And the problem isn’t that you need more content. In this episode, I’m breaking down the biggest shift I’m seeing right now in real estate marketing. The agents who are getting results are not posting more. They are building simple, repeatable systems that create consistency, visibility, and trust over time. We’ll talk about why random acts of marketing don’t work, how to stop reinventing your content every week, and the three core systems every real estate professional needs to generate leads without burnout. I’ll also share where video, AI, and relationship-driven marketing fit into today’s landscape and why connection is outperforming perfection. If you’re ready to stop feeling overwhelmed and start marketing smarter, this episode will help you focus on what actually moves the needle. Helpful resources: Join the #GetSocialSmart Academy Download the Free Content Grid Grab the Instagram Masterclass Subscribe on YouTube Follow on Instagram Book Katie to Speak or Train Your Team

    7 min
  2. From Inman to Instagram: What’s Working Right Now for Realtors

    FEB 10

    From Inman to Instagram: What’s Working Right Now for Realtors

    Fresh off the stage at Inman Connect in NYC, I’m sharing what I’m seeing right now with Instagram for real estate agents. In this episode, I break down what’s actually working in 2026, from Reels and search to DMs and real conversations that turn into leads. Plus a quick life and business update, a little Broadway fun, and some behind-the-scenes from my latest Instagram Masterclass. If Instagram has felt overwhelming, this will help you simplify and focus on what really moves the needle. A few things I talked about....  • Behind the scenes at Inman Connect • Why Reels are still the #1 growth tool • Search is the new hashtag (Instagram SEO tips) • DMs as the new leads and conversations that convert • Easy Reel formats: talk-to-camera, B-roll, green screen • How to batch content and keep it simple • The 4 types of content every Realtor should post Questions? Please DM me!

    8 min
  3. Taking the Online Offline: Connection, Consistency & Instagram in 2026 (life + biz update)

    FEB 3

    Taking the Online Offline: Connection, Consistency & Instagram in 2026 (life + biz update)

    In this episode, I’m coming to you a little tired, very real, and recording late from my hotel room in New York City. I almost skipped recording this week, but consistency has been a big focus for me in 2026, especially with the podcast. So instead of a perfectly planned episode, I’m sharing an off-the-cuff check-in and some behind-the-scenes of what’s been going on lately. I talk about traveling between Portland, Oregon and New York City, speaking at events, college visits with my oldest son, and pulling off a big surprise for my dad by officially joining Rotary. I also share why community, face-to-face connection, and taking the online offline feels more important than ever right now. I give a preview of my upcoming talk at Inman Connect in New York, where I’m sharing what’s actually working on Instagram right now, especially when it comes to Reels, Stories, and DMs. If you’re a real estate agent or business owner who doesn’t want to be a full-time content creator, this conversation is for you. We also talk about navigating social media during heavy or uncertain times, leaning into who you are instead of chasing trends, and why no app, tool, or AI can ever replace you. This episode is part personal check-in, part behind-the-scenes, and part reminder that real connection still matters. In this episode, we cover: Why I almost skipped recording this podcast (and why I didn’t)Traveling for speaking gigs and college visitsSpeaking at Inman Connect New YorkWhat’s actually working on Instagram right nowReels, Stories, and DMs for real estate professionalsWhy connection beats perfection on social mediaTaking the online offline in 2026Joining Rotary and getting involved in local communityNavigating content during heavy or uncertain timesWhy there’s no app or AI tool that can replace youIf you enjoyed this episode, I’d love to hear from you. Send me a DM on Instagram, leave a review, or share this episode with a friend who needs a reminder that showing up as yourself still wins. Thanks for listening, and I’ll see you on the next episode!

    11 min
  4. What’s Working on Social Media in 2026 | Real Estate Content, Niche & Community

    JAN 27

    What’s Working on Social Media in 2026 | Real Estate Content, Niche & Community

    In this episode, Katie shares key takeaways from a recent #CoffeeWithKatie community Zoom inside the #GetSocialSmart Academy. Instead of theory or trends for the sake of trends, this conversation focused on what real estate professionals are actually seeing work right now on social media in 2026. From leaning into your niche and telling better stories, to repurposing content and building real community, this episode is packed with practical, doable ideas you can apply immediately. If social media has felt overwhelming or noisy lately, this episode will help you refocus on what truly matters. In this episode, we cover: Why 2026 is shaping up to be the year of the nicheHow personal storytelling builds trust faster than facts and figuresSimple ways to stand out without posting moreEasy content ideas using emails and everyday inspirationHow to attract more local followers on InstagramRepurposing old content into new formats (carousel to reel and more)Common tech frustrations with social platforms and how to handle themWhy email marketing still matters in a “rented ground” worldDrafts vs scheduling and how to give your future self a giftThe power of recurring content themes for consistencyKatie also shares what’s coming up next inside the #GetSocialSmart Academy, including a full focus on Instagram in February. Helpful Links: 👉 Join the #GetSocialSmart Academy 🎤 Speaking & Training Info 📸 Connect on Instagram❤️ February Content Calendars and Canva Templates If you enjoyed this episode, please consider leaving a 5-star review and sharing it with a colleague or friend. Your support helps more people discover the podcast!

    13 min
  5. How Realtors Can Use Google Sheets to Organize Content, Leads, and Life

    JAN 20

    How Realtors Can Use Google Sheets to Organize Content, Leads, and Life

    Feeling overwhelmed by content, leads, and marketing ideas scattered everywhere? In this episode, Katie breaks down why Google Sheets is one of her favorite tools for staying organized without making content feel like a second full-time job. Inspired by a recent live class inside the #GetSocialSmart Academy, Katie shares practical ways real estate professionals and entrepreneurs can use Google Sheets as a simple, flexible “marketing home base.” You’ll hear why you do not need to love spreadsheets to benefit from them, how Google Sheets can replace scattered notes and guesswork, and how staying organized can help you stay consistent without posting every day. In this episode, you’ll learn: Why Google Sheets is a powerful (and free) organization tool for busy professionalsHow to use Google Sheets for content planning, batching, and marketing calendarsSimple ways to track leads and follow-ups without a complicated CRMHow to manage open houses, events, and client experiences in one placeIdeas for using Google Sheets for productivity, market data, and collaborationCommon mistakes to avoid when setting up your sheetsKatie also shares details about the full Google Sheets for Content Organization class, which includes step-by-step training, slides, and bonus templates like a 12-month content plan, buyer and seller lead trackers, and a Google Sheets cheat sheet. Helpful links & resources: Access the full Google Sheets class (included for #GetSocialSmart Academy members)Join the #GetSocialSmart Academy for weekly Coffee With Katie trainings, community Zooms, and masterclassesRequest a fun sticker pack via the link here or email katie@katielance.comLet's connect on Instagram @katielanceIf you enjoyed this episode, take a screenshot and share it on social media, or leave a 5-star review to help more people find the podcast.

    11 min
  6. Kickstart Your 2026 with an Effective Content Plan

    JAN 13

    Kickstart Your 2026 with an Effective Content Plan

    It’s still early in 2026, and if you’re feeling a little behind on your content or social media plan, you are not alone. In this episode, I’m breaking down the exact framework we teach inside the Get Social Smart Academy to help you create a simple, flexible, and realistic plan for your marketing this year. You’ll hear how to do a quick self-audit of your online presence, how to clarify your voice and who you want to attract, and how to build a content routine that actually fits into real life. I also walk through how to organize your ideas, create evergreen content you can reuse all year, and use monthly themes to make content creation feel easier and more focused. We also talk about why consistency matters more than ever in today’s algorithms, how to time-block your content creation, and what tools can help you stay organized and avoid burnout. If you’ve been feeling stuck, overwhelmed, or unsure where to start with your 2026 plan, this episode will help you reset, refocus, and move forward with confidence. Links Mentioned in This Episode 2026 Planning Masterclass#GetSocialSmart AcademyGoogle Sheets for Content Organization classLet's connect! @katielance

    10 min
  7. My Real Focus for 2026 (No Crystal Ball Required)

    JAN 6

    My Real Focus for 2026 (No Crystal Ball Required)

    In this episode, I’m sharing my real focus for 2026 - no hype, and no crystal ball required. I’m talking about what actually matters moving forward: creating a sustainable content plan, using AI smarter (without losing your voice), leaning into your niche, building real community, and cutting through the noise with more intention and humanity. This episode is for entrepreneurs and real estate professionals who want to stay visible, build trust, and grow without burning out - and who are craving a simpler, more intentional way to show up online in 2026. Happy New Year! 🔗 Links Mentioned in This Episode Join the #GetSocialSmart Academy2026 Planning Masterclass (included for Academy members)Content Organization with Google Sheets TrainingGoing more analog in 2026 (Reel)Let's connect! Email me katie@katielance.com or DM me @katielance

    15 min
  8. A Messy, Honest, End-of-Year Episode (Recorded From My Driveway)

    12/30/2025

    A Messy, Honest, End-of-Year Episode (Recorded From My Driveway)

    As the year comes to a close, I’m recording one last, completely unscripted podcast - from my driveway. With no notes, no studio, and no filters, this is a messy, honest year-end reflection on business, life, and everything in between. In this episode, I share what this past year really looked like behind the scenes, why consistency doesn’t always mean perfection, and how I’m thinking about community, connection, content, and in-person experiences moving into the new year.  We’ll talk about social media, AI, handwritten notes, face-to-face conversations, and why relationships matter more than ever in a noisy world. If you’re ending the year feeling proud, tired, hopeful, or unsure - you’re not alone. Consider this a reminder that it’s okay to give yourself grace and that done is better than perfect. Links mentioned in the episode:#GetSocialSmart AcademySmall Group CoachingLet's connect on Instagram @katielanceGet free stickers here Would love to hear your feedback and what you would like to see in the new year - email me katie@katielance.com. Thank you and Happy New Year!

    14 min
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5
out of 5
80 Ratings

About

Welcome to my podcast! Some of you know me as a social media strategist, speaker, author or entrepreneur, but, like so many of us, I wear multiple other hats. In this podcast, I plan to share with you more about what makes me tick, my backstory, how I think about business, parenting and so much more. Of course this wouldn't be a Katie Lance podcast if we didn't talk about social media from time to time!

Information

  • Creator
    Katie Lance
  • Years Active
    2019 - 2026
  • Episodes
    204
  • Rating
    Clean
  • Copyright
    © Katie Lance 2025
  • Show Website
    The Katie Lance Podcast

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