In this week's episode of the IMPACT SHOW Podcast, I sit down with my friend Billy Hofacker and we talk about something that affects every entrepreneur, business owner, coach, and leader… MONEY. But this conversation goes WAY deeper than numbers in a bank account. Billy shares his incredible journey from a moment when his car was being repossessed and nearly $500,000 in total debt, to completely transforming the way he thought about money, business, wealth, and his future. Today, Billy is a fractional CFO and financial coach who helps fitness professionals & entrepreneurs create clarity around their finances, build real wealth, and ultimately create more freedom in their lives. We talk about the mistakes so many successful fitness professionals make with money, the importance of knowing your numbers, how to use your business as a vehicle to build wealth OUTSIDE of your business, and why discipline, consistency, and time can completely change your financial future. This is a powerful conversation about money, mindset, faith, family, and taking ownership of the life you're building. IN THIS EPISODE, YOU'LL HEAR: Billy's powerful financial wake-up call and the moment his car was repossessed. How Billy and his wife went from nearly $500,000 in debt to financial freedom. The mindset shift that helped Billy stop avoiding his financial problems and finally take action. Why even successful fitness professionals can still experience financial stress and anxiety. The importance of creating financial rhythms instead of simply "winging it" with your money. The three financial buckets every business owner needs to understand: building the foundation, protecting the foundation, and building wealth. Why putting every dollar back into your gym or business may NOT be the best long-term wealth strategy. How to use your business as a vehicle to build wealth outside of the business. The three versions of yourself as an entrepreneur: you doing the work, your team doing the work, and your money working for you. The three ingredients to building wealth: money, discipline, and time. Why getting rich slowly may actually be the fastest path to long-term financial freedom. How to "Be Your Own CFO" and understand the numbers that matter most in your business. Billy's "Critical Four" numbers every business owner should know: sales, net income, net owner benefit, and cash. Why measuring your numbers isn't enough—you have to look at the data and take action. How improving something as simple as your show rate and sales conversations can create a major impact on your bottom line. Why you should create an equal-footing conversation with prospects instead of chasing people. The simple process of taking inventory, setting a target, and taking the smallest next step forward. How Billy approaches teaching his five kids about spending, saving, giving, and investing. Why "more is caught than taught" when it comes to the lessons we teach our families. The deeper connection between financial health, emotional health, discipline, and your future. Billy's powerful question: "What happens if nothing changes?" And why the small decisions you make today can completely change where you are 1, 5, or 10 years from now. This conversation with Billy is a BIG reminder that you can't build the life you want by avoiding the things you don't want to look at. Whether you're struggling financially, doing pretty well, or already at the top of your game, there is ALWAYS another level. Sometimes that next level starts with simply getting clear on where you are, deciding where you want to go, and taking one disciplined step forward. Your numbers matter. Your habits matter. Your decisions matter. And just like fitness, financial freedom isn't built overnight—it's built through consistency, discipline, and doing the right things over and over again. So take a hard look at your finances, your business, your future, and your family. Ask yourself the question Billy challenges us with: What happens if nothing changes? Then decide what you're going to do about it. Listen to Episode 496 of the IMPACT SHOW Podcast with Billy Hofacker, take away 1–3 things you can implement immediately, and start creating more clarity, freedom, and impact in your life and business. And if this episode hits home for you, share it with another fitness professional, entrepreneur, or business owner who needs to hear this conversation. Be sure to tag me on SM at: @ToddDurkin @billyhofacker #Ep496 #MoneyMatters ****** Billy Hofacker has spent more than 25 years in the fitness industry. He built and sold Total Body Boot Camp on Long Island, NY, and today brings that extensive operational experience to his work as a Fractional CFO and financial coach for fitness professionals and business owners. Through Fit Profit Solutions, Billy helps fitness business owners grow profits, make better financial decisions, and build wealth beyond their businesses. He is the author of Fitness Profits and host of the Your Fitness Money Coach Podcast. Billy is also a Distinguished Toastmaster and sought-after speaker who presents for leading fitness industry organizations, including Perform Better. Outside of business, Billy is a longtime Brazilian Jiu-Jitsu practitioner and third-degree black belt.
