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Business of Tech: Daily 10-Minute IT Services Insights

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In 10 minutes daily, The Business of Tech delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering 'Why Do We Care?', channel veteran Dave Sobel brings you up to speed and provides resources to go deeper. With insights and analysis, this focused podcast focuses on the knowledge you need to be effective, profitable, and relevant.

  1. Google Redesigns Search: Automation Control Emerges as Core MSP Responsibility

    3D AGO

    Google Redesigns Search: Automation Control Emerges as Core MSP Responsibility

    The structural shift outlined in this episode is the rapid evolution of search and productivity interfaces from static query tools to agentic platforms capable of autonomous action, oversight, and automation. Companies such as Google are redesigning search at the interface level, integrating multimodal input and agentic workflows powered by AI models like Gemini 3.5 Flash. The dynamic is not competition at the model level, but rather a pivot toward which provider can offer policy enforcement, cost controls, compliance, and documented governance over increasingly complex agent-driven environments. The most consequential development is Google’s redesign of its search box for the first time in 25 years, transitioning to an AI-powered, chatbot-style interaction that can process longer prompts, images, files, and monitor tasks directly within the browser. According to New York Times and Channel Life New Zealand, this change embeds AI agents as defaults in the workflow, underpinned by Google’s commercial growth—ad clicks up by 6%, cost per click up 7%, with profits over $132 billion since 2022. The shift is visible in adoption data as well: ChannelDive reports Anthropic’s Claude overtook OpenAI’s GPT suite for business usage, while Gartner forecasts $2.59 trillion total AI spending in the year, but only $33 billion is model-specific. Supporting developments reinforce risk and operational complexity as AI transitions into core business processes. Channel-focused reports note that vendors are offering managed agent services, operational sandboxes, and white-label security operations to simplify agent deployment and lower entry barriers. OpenAI pitching “buy before you try” guarantees, and launches like Acronis Cyber Freight — promised as “predictable” and “protected by default” — reflect client demand for reliability over raw capability. Across these moves, partners and IT providers are being drawn into defining, monitoring, and governing the new automation layers, with increasing requirements for documentation, provenance, and workflow auditing. For MSPs and technology leaders, the operational implications are direct and substantive. The work now centers on defining governance frameworks—inventorying systems that can act autonomously, classifying authority and registration requirements, building audit trails, and delineating contractual boundaries for automation responsibility. Providers who approach this as standard support risk carrying unpriced operational and compliance burdens, especially in environments where unauthorized automations or unregistered connectors proliferate. The emergent requirement is to treat agent governance as a managed service, pricing it separately, and establishing clear evidence and escalation protocols to avoid absorbing blame and liability for automation-driven incidents. 00:00 Beyond Blue Links  04:30 Predictability Wins 06:39 Govern or Absorb 09:19 Why Do We Care?  Supported by:  Moovila ScalePad   💼 All Our SponsorsSupport the vendors who support the show: 👉 https://businessof.tech/sponsors/   🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more. 👉 https://businessof.tech/plus   🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story? 📲 https://www.businessof.tech/subscribe   📰 Story Links & SourcesLooking for the links from today’s stories? Every episode script — with full source links — is posted at: 🌐 https://www.businessof.tech   🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights: 💬 https://www.podmatch.com/hostdetailpreview/businessoftech   🔗 Follow Business of Tech  LinkedIn: https://www.linkedin.com/company/28908079 YouTube: https://youtube.com/mspradio Bluesky: https://bsky.app/profile/businessof.tech Instagram: https://www.instagram.com/mspradio TikTok: https://www.tiktok.com/@businessoftech Facebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    14 min
  2. Security Proof Becomes an MSP Service: Insurance, Trustmarks, and the Evidence Operating Model

    5D AGO

    Security Proof Becomes an MSP Service: Insurance, Trustmarks, and the Evidence Operating Model

    Security operations for MSPs are undergoing a structural shift from simply deploying additional tools to establishing a liability-focused accountability model, where the ability to provide operational evidence of controls is becoming as critical as the tools themselves. This shift is catalyzed by corporate insurance, procurement, and third-party verification structures—such as those cited by WatchGuard, Assurix, and the NIST AI cybersecurity overlays—demanding verifiable security outcomes and alignment with external standards, rather than relying on provider assertions alone. Survey data referenced from Cybersmart and Beta News reveals that 75% of MSPs experienced at least one breach in the past year, while 54% endured multiple incidents; concurrently, SMB buyers state security is a top priority, but only 13% of microbusinesses operate proactively. According to WatchGuard’s global survey of 842 professionals, 94% of clients using dedicated MSPs feel adequately protected, yet 58% indicate intent to change providers within three years—highlighting a disconnect between perceived and delivered value. The emergence of Assurixs’ live MSP Trustmark, based on 64 operational controls, further formalizes evidence requirements as market prerequisites. These dynamics are reinforced by shifts in insurer behavior and regulatory alignment. Huntress and Acrisure are collectively rolling out a cyber insurance package contingent on adoption of Huntress’s managed detection and response, explicitly tying coverage eligibility to verifiable provider-side controls. The maturing of NIST’s AI cybersecurity overlays introduces new standardized control checklists likely to become operational requirements. Additionally, reports from Omdia and MSP Channel Insights note that vendor ecosystems are now rewarded for integrating security as an outcome with automation and multi-tenant integration—reflecting market demand for reliable, defensible evidence of controls. For MSPs and IT leaders, these developments drive the need to restructure contracts to clearly delineate evidence obligations, manage liability exposure, and price evidence production as a formal deliverable rather than as unreimbursed support. Failing to do so risks absorbing unfunded post-incident evidence work, margin erosion, and loss of control over the security value conversation. Operationally, maintaining live accreditations, standing up a formal evidence management function, and explicitly excluding unmanaged SaaS, identity, and AI workflows from baseline service tiers are becoming necessary to maintain profitability and accountability. 00:00 Breach, Then Switch  04:52 SaaS Blind Spot 07:16 Prove or Pay 10:24 Why Do We Care?  Supported by:  Zero Networks HaloPSA      💼 All Our SponsorsSupport the vendors who support the show: 👉 https://businessof.tech/sponsors/   🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more. 👉 https://businessof.tech/plus   🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story? 📲 https://www.businessof.tech/subscribe   📰 Story Links & SourcesLooking for the links from today’s stories? Every episode script — with full source links — is posted at: 🌐 https://www.businessof.tech   🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights: 💬 https://www.podmatch.com/hostdetailpreview/businessoftech   🔗 Follow Business of Tech  LinkedIn: https://www.linkedin.com/company/28908079 YouTube: https://youtube.com/mspradio Bluesky: https://bsky.app/profile/businessof.tech Instagram: https://www.instagram.com/mspradio TikTok: https://www.tiktok.com/@businessoftech Facebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    14 min
  3. Vendor-Integrated AI Increases Liability Exposure for MSPs Managing Client Systems

    6D AGO

    Vendor-Integrated AI Increases Liability Exposure for MSPs Managing Client Systems

    The dominant structural shift highlighted in this episode is the migration of AI from experimental tools into directly embedded workflows within widely used small business platforms. Vendors like Anthropic, with its Claude for Small Business connectors to QuickBooks, HubSpot, Canva, Google Workspace, and Microsoft 365, are abstracting away technical complexity by offering concrete, prebuilt automations that address specific business processes. This embedding moves operational risk and ambiguity from model selection to the permissions layer, where control, oversight, and accountability become central concerns for providers supporting these environments. A key supporting development is Anthropic’s rapid market penetration, with the VentureBeat-cited Ramp AI Index reporting 34.4% business adoption of Claude in the US—outpacing OpenAI’s 32.3%. The implication, reinforced by research from the Global Technology Industry Association, is that AI service revenue is rising sharply, but only 30% of IT service providers in the UK and Ireland report fully integrating AI into their models. Simultaneously, governance gaps are being exposed: The Register notes user data may be employed for model training unless privacy settings are proactively changed, leaving operational risk exposed through default configurations. Additional developments reinforce the risk and accountability shift. OpenAI has established a subsidiary focused on direct deployments and implementation, seeking to guarantee quality and consistency in enterprise integration. CIO Dive references Palo Alto Networks research indicating 77% of CIOs claim AI risk management confidence, yet only 30% have real usage visibility, and 62% cite rogue agent concerns. The discussion connects these risks back to routine SMB operations, where AI-enabled workflows can act on core business data, increasing MSP proximity to liability and making explicit who controls connectors, permissions, and incident response documentation. For MSPs and IT service firms, the operational consequence is that supporting AI-enabled platforms now obligates them to establish and document governance, inventory, data access, and approval processes. Risk shifts from abstract model performance to concrete operational exposure, especially as AI systems interconnect with finance, identity, communication, and other high-stakes subsystems. Providers lacking scoped service definitions and contractual clarity face unpriced liability, while those that implement billable AI governance frameworks—such as audit templates, privacy reviews, and incident-ready contracts—are positioned to address demand from clients, auditors, and insurers. Neglecting these steps is likely to result in exposure to vendor-driven terms and diminished operational standing.   00:00 Workflow Takeover   04:20 Readiness Crisis 06:24 Govern or Expose 11:13 Why Do We Care?    Supported by:  NerdioScalePad    💼 All Our SponsorsSupport the vendors who support the show: 👉 https://businessof.tech/sponsors/   🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more. 👉 https://businessof.tech/plus   🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story? 📲 https://www.businessof.tech/subscribe   📰 Story Links & SourcesLooking for the links from today’s stories? Every episode script — with full source links — is posted at: 🌐 https://www.businessof.tech   🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights: 💬 https://www.podmatch.com/hostdetailpreview/businessoftech   🔗 Follow Business of Tech  LinkedIn: https://www.linkedin.com/company/28908079 YouTube: https://youtube.com/mspradio Bluesky: https://bsky.app/profile/businessof.tech Instagram: https://www.instagram.com/mspradio TikTok: https://www.tiktok.com/@businessoftech Facebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    15 min
  4. Chad Gaydos on AI Moving Procurement from Record-Keeping to Automated Decision Execution

    MAY 18

    Chad Gaydos on AI Moving Procurement from Record-Keeping to Automated Decision Execution

    The episode highlights a structural transition from software systems that record tasks to platforms that actively participate in business decisions, particularly through agentic AI in procurement. This shift is anchored in the adoption of AI-driven SaaS solutions by mid-market organizations, as seen with Procurify, which reports managing over $100 billion in organizational spend. The mechanism moves beyond basic automation, assigning software agents responsibilities that were traditionally human—such as flagging compliance breaches or routing approvals—directly within operational workflows. According to Chad Gaydos, current deployments of such agentic AI commonly automate tasks like invoice detail verification, policy enforcement, and contract compliance. These developments are most prominent in mid-market environments, where limited staffing—sometimes with no dedicated procurement analysts—drives greater reliance on platforms to perform core operational functions. The focus is not on completely replacing personnel but on supplementing constrained teams and ensuring repeatable enforcement of controls, with organizations leveraging these systems to gain efficiency in both cost and process governance. Additional points discussed reinforce the central shift, such as the distinctive pace of adoption among mid-market firms compared to enterprises. He identifies that smaller organizations often approach these technologies with greater agility and willingness to accept risk, while also displaying heightened dependency on system trust and governance frameworks. The episode also references "frontier firms" co-defined by Microsoft and Procurify, characterized by their forward-leaning adoption of AI and structured standards for technological governance. Variability in governance, auditability, and trust across different organization sizes underlines the operational diversity in adopting agentic platforms. For MSPs and IT leaders, these shifts raise practical concerns around governance design, accountability for software-driven actions, and operational dependency on vendor platforms. Effective risk mitigation requires establishing audit trails, clear standards for automation versus human oversight, and robust compliance controls. Providers supporting mid-market clients should anticipate requests for prescriptive guidance on data and process governance, while also preparing for greater operational reliance on systems that automate, not merely record, business decisions.   💼 All Our SponsorsSupport the vendors who support the show: 👉 https://businessof.tech/sponsors/   🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more. 👉 https://businessof.tech/plus   🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story? 📲 https://www.businessof.tech/subscribe   📰 Story Links & SourcesLooking for the links from today’s stories? Every episode script — with full source links — is posted at: 🌐 https://www.businessof.tech   🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights: 💬 https://www.podmatch.com/hostdetailpreview/businessoftech   🔗 Follow Business of Tech  LinkedIn: https://www.linkedin.com/company/28908079 YouTube: https://youtube.com/mspradio Bluesky: https://bsky.app/profile/businessof.tech Instagram: https://www.instagram.com/mspradio TikTok: https://www.tiktok.com/@businessoftech Facebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    22 min
  5. AI Integration Into PSA and Security Platforms Forces New Governance Demands on MSPs

    MAY 15

    AI Integration Into PSA and Security Platforms Forces New Governance Demands on MSPs

    The core structural shift described in this episode is the integration of AI as an active workflow actor within managed service environments, not simply as an isolated tool. This mechanism alters the governance and accountability requirements for MSPs, as AI now interacts directly with core business platforms and operational data. Companies like Microsoft are embedding AI features—such as Copilot and a legal AI agent—across productivity and security environments, while reports from Axios Future of Cybersecurity and The Register highlight that AI activity is increasingly touching managed identity, email, data, and security infrastructures. The episode’s primary evidence centers on the adoption of AI-driven productivity and legal tools within Microsoft 365, with broad rollout timelines targeting early June. Microsoft’s deployment of legal AI agents in Word—as outlined by The Register and Thoreau—demonstrates that AI is being implemented to review contracts, draft language, and check citations, embedding itself into sensitive business workflows. Additionally, Proofpoint's formation of an MSP business unit around 365 security further reflects this shift, consolidating risk and workflow management where client data, identity, and security converge. Supporting developments reinforce this trend of workflow centralization and accountability ambiguity. Vendors are introducing dashboards—such as Anthropic’s Claude code agent view—that offer improved visibility into AI-driven processes; however, as noted, visibility alone does not constitute governance. The emergence of platforms like Halo PSA and features from JumpCloud exemplify the market response, where vendors and MSPs are being forced to tighten control and monitoring around AI-driven work, including automation, ticketing, and remediation workflows. The episode notes that unmanaged automation creates governance risks that operators must close. The practical implication for MSPs is a set of new operational burdens: rising margin pressure from unpriced AI governance work, contract risk if responsibilities for AI-generated actions remain undefined, and new demands for auditability, evidence retention, and workflow documentation. Providers must build inventories not only of AI tools but also the workflows they touch, define explicit service scope, and establish pricing models for governance functions. The operational tradeoff is an increasing need for infrastructure and process maturity, as the expectation of transparent, accountable AI-driven work is now a baseline for client trust and risk management. 00:00 Managed AI Risk  03:50 Scope or Absorb 06:03 Four MSP Pressures 08:35 Why Do We Care?  Supported by:  MoovilaHaloPSA JumpCloud    💼 All Our SponsorsSupport the vendors who support the show: 👉 https://businessof.tech/sponsors/   🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more. 👉 https://businessof.tech/plus   🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story? 📲 https://www.businessof.tech/subscribe   📰 Story Links & SourcesLooking for the links from today’s stories? Every episode script — with full source links — is posted at: 🌐 https://www.businessof.tech   🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights: 💬 https://www.podmatch.com/hostdetailpreview/businessoftech   🔗 Follow Business of Tech  LinkedIn: https://www.linkedin.com/company/28908079 YouTube: https://youtube.com/mspradio Bluesky: https://bsky.app/profile/businessof.tech Instagram: https://www.instagram.com/mspradio TikTok: https://www.tiktok.com/@businessoftech Facebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    12 min
  6. AI Accelerates Exploit Creation and Evidence Burden for MSPs, Says Google and Proofpoint

    MAY 13

    AI Accelerates Exploit Creation and Evidence Burden for MSPs, Says Google and Proofpoint

    The central structural shift identified is the acceleration and scaling of cyber risks due to artificial intelligence, which turns formerly expert-driven security processes into repeatable, rapid workflows. Major threat intelligence units, including Google's Threat Intelligence group, are now documenting the use of AI in both identifying and weaponizing software vulnerabilities. The landscape is further shaped by the proliferation of AI-generated and AI-assisted online content, contributing to an environment where traditional verification and control mechanisms are less reliable. The episode presents concrete evidence: Google reported criminal hackers leveraging AI models—explicitly noting the use of non-Google technology—to discover a previously unknown zero day, while The Verge and Wired highlighted AI-assisted attempts to bypass multi-factor authentication and the impact of synthetic content even within cybercrime forums. Research covered by 404 Media documented that by mid-2025, a third of newly published websites were AI-influenced. These observed changes drive threat intelligence teams to treat AI as a working hypothesis in live investigations. Additional supporting developments reinforce the broadening security and operational impact. Tools such as Proofpoint's Prism Investigator and OpenAI’s Daybreak show the push toward automated threat detection, investigation, and reasoning pipelines, altering expectations from detection to defensible reconstruction and evidence generation. Analysis of supply chain compromises—such as tampered software installers and malware leveraging already-exposed cloud systems—demonstrates how automation reduces defender response windows while increasing operational pressure on providers. Reports from Small Biz Trends and channel Life show significant implementation gaps, with only a minority of small businesses deploying password managers, and a wide disparity between optimism and readiness for AI-powered security. For MSPs and IT leaders, these trends tighten operational accountability. The tradeoff shifts from focusing on technology stacks to delivering concrete evidence of patch application, identity verification, data retention, and audit support. Providers face increasing pressure to standardize verification workflows, reduce patch validation cycles, and make evidence retention a default process. The operational complexity intensifies—either the MSP develops controls to govern automation and evidentiary rigor, or becomes the default risk absorber for ambiguous, fast-moving attack paths shaped by both client and attacker use of automation.   00:00 Zero-Day  04:06 Speed Gap 06:25 Prove It 10:27 Why Do We Care?  Supported by:  Moovila Zero Networks      💼 All Our SponsorsSupport the vendors who support the show: 👉 https://businessof.tech/sponsors/   🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more. 👉 https://businessof.tech/plus   🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story? 📲 https://www.businessof.tech/subscribe   📰 Story Links & SourcesLooking for the links from today’s stories? Every episode script — with full source links — is posted at: 🌐 https://www.businessof.tech   🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights: 💬 https://www.podmatch.com/hostdetailpreview/businessoftech   🔗 Follow Business of Tech  LinkedIn: https://www.linkedin.com/company/28908079 YouTube: https://youtube.com/mspradio Bluesky: https://bsky.app/profile/businessof.tech Instagram: https://www.instagram.com/mspradio TikTok: https://www.tiktok.com/@businessoftech Facebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    14 min
  7. AI Agents Create New Accountability Risks for MSPs Managing Cloud Environments

    MAY 12

    AI Agents Create New Accountability Risks for MSPs Managing Cloud Environments

    AI systems are increasingly embedded as non-human participants within managed environments, driving a structural shift in operational responsibility and exposure for MSPs. This shift is characterized by the integration of AI-powered tools—such as note takers, copilots, connectors, and agents—into core business workflows and SaaS platforms. Companies like Google, Microsoft, and ServiceNow are formalizing AI governance with platform features such as agent registries, policy enforcement gateways, and cross-platform audit trails. Reports from industry sources, including Wired, Rubrik, and regulatory bodies in the EU, substantiate these developments and highlight changing expectations for accountability and control. A key finding, according to security research by Red Access and covered by Wired, is that over 5,000 publicly exposed AI-generated web apps were found on the open web, with about 40% leaking sensitive data ranging from medical records to corporate strategy documents. Rubrik’s Zero Lab survey of over 1,600 IT and security leaders further reports that 86% expect AI agents will surpass existing security controls within a year, while only 23% feel they have full visibility into these agents’ activities. The New York Times and legal organizations note increasing legal and evidentiary risks posed by AI transcription tools in business meetings, warning that ungoverned AI outputs may be subject to discovery in litigation and could compromise attorney-client privilege. Additional developments reinforce the governance and risk gap. Platform vendors are building more granular control and auditing features, but most client environments still include unregulated AI tools, third-party connectors, and manual overrides outside these native boundaries. Regulatory frameworks are evolving to place explicit bans on specific AI outputs and to delay implementation of high-risk AI oversight, as seen in the EU’s provisional AI Act. The integration between Black Kite and Sayari exemplifies how vendors are seeking to connect risk intelligence across supply chains, but operator-level exposure often remains distributed and ambiguous. For MSPs and IT leaders, the practical implication is an immediate requirement to inventory and classify AI participants and outputs within managed domains, clarify contractual scope, and establish evidence-ready policies for audits, incidents, and legal review. Relying solely on vendor platform controls is insufficient, as clients and auditors will expect clear documentation of AI activity, data access, and policy enforcement. Many agreements are not priced or structured for AI governance and may require explicit scope adjustments, upcharges for AI inventory and policy services, and contractual exclusions for unmanaged AI activity to avoid unpriced liability. 00:00 Agents Unchecked 04:49 Control the Bot 06:58 AI Audit Risk 10:38 Why Do We Care?  Supported by:  Nerdio TimeZest      💼 All Our SponsorsSupport the vendors who support the show: 👉 https://businessof.tech/sponsors/   🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more. 👉 https://businessof.tech/plus   🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story? 📲 https://www.businessof.tech/subscribe   📰 Story Links & SourcesLooking for the links from today’s stories? Every episode script — with full source links — is posted at: 🌐 https://www.businessof.tech   🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights: 💬 https://www.podmatch.com/hostdetailpreview/businessoftech   🔗 Follow Business of Tech  LinkedIn: https://www.linkedin.com/company/28908079 YouTube: https://youtube.com/mspradio Bluesky: https://bsky.app/profile/businessof.tech Instagram: https://www.instagram.com/mspradio TikTok: https://www.tiktok.com/@businessoftech Facebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    14 min

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About

In 10 minutes daily, The Business of Tech delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering 'Why Do We Care?', channel veteran Dave Sobel brings you up to speed and provides resources to go deeper. With insights and analysis, this focused podcast focuses on the knowledge you need to be effective, profitable, and relevant.

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