Grow Your Law Firm

Ken Hardison
  • 5.0 (116)
  • Management
  • Updated Weekly

The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW.

  1. 19h ago

    How to Use Your Numbers to Increase Profit and Reduce Taxes With Jayden Doye

    Welcome to episode 334 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Jayden Doyé, founder of Prestige Accounting & Consulting. Jayden works with law firms across the country to improve profitability, stay compliant, and implement tax strategies that reduce what they owe while supporting growth. The conversation focuses on the financial fundamentals law firm owners need to understand to run a profitable business. Jayden explains the importance of tracking key performance indicators such as profit margin, cost per case, and cash flow, and how these numbers guide better decision-making. He also discusses the risks associated with poor trust account management and why consistent reconciliation is critical to avoiding compliance issues. What you'll learn in this episode: The Key Numbers Every Firm Should Track - Why profit margin, cost per case, and cash flow are critical KPIs - How these numbers guide operational and financial decisions Managing Trust Accounts and Compliance - Why three-way reconciliation is essential for trust accounts - How small errors can lead to larger compliance risks How to Think About Marketing Spend - Why cost per case matters more than cost per lead - How to evaluate direct and indirect marketing costs Strategies to Reduce Tax Liability - How discretionary expenses can be used to manage taxable income - Why timing and planning matter when making large purchases Building Financial Stability and Growth - Why maintaining cash reserves and access to credit is important - How financial systems support long-term scalability Resources:    Website: accounting-atlanta.com LinkedIn: linkedin.com/in/jaydendoyecpa Facebook: facebook.com/jaydendoyecpa Instagram: instagram.com/prestigeaccountants Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

    26 min

  2. May 29

    How to Automate Your Firm for Greater Efficiency - With Aziz Aghayev

    Welcome to episode 333 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Aziz Aghayev, founder of Flowlyst, a company focused on automation and AI training. Aziz works with organizations to help leaders and staff use AI tools to streamline processes, reduce manual work, and improve operational efficiency. The conversation focuses on how law firms can use AI to automate internal processes, from creating procedure manuals to handling repetitive administrative tasks. Aziz explains how tools like ChatGPT, Claude, and Gemini can be used more effectively with structured prompting and how agents can be built to handle specific roles such as HR or workflow management. He also shares examples of how AI can reduce the time spent on tasks by as much as half while improving consistency. What you'll learn in this episode: How AI Improves Efficiency - How AI tools can reduce time spent on repetitive tasks - Why structured prompting leads to better results Using AI to Build Systems and Processes - How to create procedure manuals and workflows with AI - Why iterative editing improves accuracy and usability What AI Agents Can Do - How agents can be built to handle specific roles like HR or intake - Why agents help keep AI focused on defined tasks Automating Law Firm Operations - How AI can assist with follow-up, communication, and documentation - Where automation can reduce administrative workload Adoption and Implementation Challenges - Why staff resistance is a common barrier to AI adoption - How training and daily use improve effectiveness over time Resources:  Website: flowlyst.io LinkedIn: linkedin.com/in/azizaghayev Facebook: facebook.com/flowlyst Instagram: instagram.com/flowlyst.io Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

    35 min

  3. May 22

    How Legal Funding Supports Better Case Outcomes With Laura Moore

    Welcome to episode 332 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Laura Moore, founder and CEO of Moore Injury Funding. Laura leads a nationwide legal funding company focused on helping injured plaintiffs maintain financial stability during litigation, allowing attorneys to protect case value and pursue stronger outcomes. The conversation explores the role of legal funding in today's personal injury ecosystem and clears up common misconceptions. Laura explains how non-recourse funding works, why it does not interfere with case strategy, and how the right funding partner can actually strengthen attorney-client relationships. She also shares how funding helps clients stay engaged in treatment, reduces financial pressure, and ultimately supports better case development. Ken and Laura discuss what law firms should look for in a funding partner, how transparency and communication impact outcomes, and why client stability is not just a benefit but a strategic advantage. The episode also looks ahead at the future of legal funding and how it is becoming more integrated into law firm operations and client care. What you'll learn in this episode: What Legal Funding Really Is - How non-recourse funding works and why it is not a traditional loan - Why repayment only happens if the case is successful Debunking Common Misconceptions - Why reputable funding companies do not influence settlements or case strategy - The difference between responsible funding partners and high-risk providers How Legal Funding Strengthens Cases - Why financially stable clients stay engaged in treatment and litigation - How stability reduces pressure to settle early and protects case value What to Look for in a Funding Partner - Why transparency, communication, and underwriting discipline matter - How the right partner works as an extension of the law firm Why Client Stability Drives Growth - How better client experiences lead to stronger relationships and more referrals - Why funding can improve both case outcomes and long-term firm growth   Resources:    Website: ⁠mooreinjuryfunding.com LinkedIn: ⁠linkedin.com/in/moore-injury-funding-09290a265/ Facebook: ⁠facebook.com/mooreinjuryfunding⁠ Instagram: instagram.com/mooreinjuryfunding YouTube: youtube.com/@mooreinjuryfunding/podcasts⁠ Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

    18 min

  4. May 15

    How to Turn Social Media Into More Cases With Monty Cain & Payton Rigler

    Welcome to episode 331 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Monty Cain of Cain Law and Payton Rigler, who leads the firm's social media efforts. Together, they discuss how their firm is using social media to reach new audiences, build brand awareness, and generate case growth in a competitive market. The conversation focuses on how law firms can use social media differently than traditional marketing. Payton explains how creating relatable, trend-based content helps humanize attorneys and make the firm more approachable, especially to younger audiences. Monty shares how their firm has shifted from more formal, informational content to a mix of engaging and educational posts, resulting in significant increases in visibility and client sign-ups. What you'll learn in this episode: How Social Media Expands Your Reach - Why traditional marketing often misses younger audiences - How social platforms create new opportunities for visibility Creating Content That Connects - Why relatable, trend-based content performs better than formal posts - How showing personality builds approachability and trust The Power of Consistency and Engagement - Why posting regularly and interacting with others drives growth - How engagement with local accounts increases exposure Why You Need a Dedicated Social Media Role - Why assigning social media as a side task limits results - How having a focused team member improves consistency and performance Blending Branding with Education - How to balance entertaining content with informational posts - Why building awareness leads to long-term case growth   Resources:    Website: cainlaw-okc.com LinkedIn: linkedin.com/in/monty-cain-61401a39 LinkedIn: linkedin.com/in/paytonrigler Facebook: facebook.com/CainLawOffice Instagram: instagram.com/cainlawokc Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW

    22 min

  5. May 8

    How to Take Control of Your Firm's Finances - With Leah Miller

    Welcome to episode 330 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Leah Miller, founder and CEO of Firmly Profits. Leah brings over a decade of experience as a firm administrator and CFO in a personal injury law firm, and now helps law firm owners across the country gain clarity and control over their finances through fractional CFO services. The conversation dives into what a CFO actually does for a law firm and why so many firms struggle with understanding their numbers. Leah explains the difference between a bookkeeper, CPA, financial advisor, and CFO, and why each plays a distinct role. She also shares how law firm owners can use financial data to make smarter operational decisions, improve cash flow, and build a roadmap for growth.   What you'll learn in this episode: What a CFO Actually Does - The difference between a bookkeeper, CPA, financial advisor, and CFO - Why a CFO focuses on growth strategy and future planning How to Understand Your Financials - Why most law firm owners don't fully understand their P&L - How to use percentages of revenue to evaluate performance Stabilizing Cash Flow in Contingency Firms - Why cash flow does not have to be feast or famine - How to use case data and trends to create predictable revenue Turning Data Into Decisions - How financial data reveals operational problems and opportunities - Why improving operations can increase profitability without more cases Planning for Growth with Confidence - How to forecast revenue and know when to hire or scale - Why consistent financial review leads to long-term success   Resources:   Website: firmlyprofits.com LinkedIn: linkedin.com/in/leahlnmfinancial Facebook: facebook.com/profile.php?id=100091343407958 Instagram: instagram.com/leah_lnm_financial   Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW

    30 min

  6. May 1

    How to Build a Scalable Law Firm Marketing System - with Cassidy Lewis

    Welcome to episode 329 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers and founder of the CMO Academy. Cassidy brings years of hands-on experience building and scaling law firm marketing systems, helping firms grow from early stages into high-performing operations. The conversation focuses on what law firm owners should look for when hiring marketing talent and how to structure a marketing department as the firm grows. Cassidy explains why many firms struggle with marketing hires, how to think about roles like marketing coordinator versus director, and what responsibilities should stay in-house versus outsourced. She also shares how systems, not just tactics, are the key to scaling marketing effectively. What you'll learn in this episode: How to Hire the Right Marketing Role - Why titles like coordinator, manager, and director matter when hiring - How to find strong candidates even without a large budget What to Keep In-House vs. Outsource - Why SEO and certain creative tasks are better outsourced - What responsibilities your internal marketing hire should own Why Systems Drive Scalable Growth - How marketing systems allow firms to grow faster and more efficiently - Why most firms fail to scale because they lack structure The Future of Marketing and AI - Why firms are shifting back toward human-driven client experiences - How AI can increase productivity without replacing relationships How Marketing Impacts Profitability - Why understanding firm finances helps marketers drive better results - How reducing overhead creates more opportunity to invest in growth Resources:   Website: cooperhurley.com LinkedIn: linkedin.com/in/cassidythemarketer Facebook: facebook.com/VirginiaBeachinjurylawyer Instagram: instagram.com/cooperhurleyinjurylawyers Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW

    28 min

  7. Apr 24

    How to Build a Law Firm Marketing Strategy That Works - With Eric Morgan

    Welcome to episode 328 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Eric Morgan, President and CEO of Roux Advertising. Eric brings over 30 years of experience in legal marketing, media buying, and strategy, helping law firms across the country grow call and case volume through data-driven, strategy-first campaigns. The conversation focuses on how law firms should think about investing in marketing, especially after a big financial win. Eric explains why jumping into advertising without a clear strategy often leads to wasted money, and instead emphasizes the importance of "getting your house in order" first. From refining your brand message to identifying what truly differentiates your firm, Eric outlines a smarter, more intentional approach to building a marketing engine that actually drives results. What you'll learn in this episode: Start with Strategy Before Spending - Why "housekeeping" like your website, Google profile, and content must come first - How jumping into ads without a plan leads to wasted budget The Power of Differentiation - How to identify what your firm truly stands for using a quadrant strategy - Why blending in with competitors limits your growth potential Building a Consistent Brand Message - Why consistency in tone, messaging, and frequency is critical across all platforms - How your daily interactions and client experience become powerful marketing content Choosing the Right Marketing Channels - When to use TV, billboards, or digital based on your market and budget - Why social media and paid search are often the best starting points for growing firms Winning the "Decision Moment" - How top-of-mind awareness influences who gets hired - Why consistent exposure drives long-term growth Resources:    Website: rouxadvertising.com LinkedIn: linkedin.com/in/eric-morgan Facebook: facebook.com/RouxAdvertising Instagram: instagram.com/rouxadvertising Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW

    36 min

  8. Apr 17

    Building Your Law Firm's Wealth Beyond the Stock Market with Bob Fraser

    Welcome to episode 327 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Bob Fraser, CFO and Chief Macro Strategist at Aspen Funds. Bob is also the co-host of Invest Like a Billionaire, a podcast dedicated to educating investors on the power of private alternatives. Bob has a background in tech startups, a history of overcoming financial setbacks, and a passion for helping investors diversify their portfolios beyond traditional markets. The conversation delves into Bob's book Invest Like a Billionaire and explores the world of alternative investments. Bob shares how he transitioned from losing everything in the dot-com crash and the financial crisis to discovering private alternatives, which offer higher yields, less volatility, and unique investment opportunities. He explains why billionaires invest 50-60% of their wealth in private markets, and why average investors can benefit from similar strategies. Bob's insight provides a clear roadmap for law firm owners and high-income professionals looking to protect and grow their wealth in a volatile financial environment. What you'll learn in this episode: The Billionaire Investment Strategy - Why billionaires invest 50-60% of their wealth in private alternatives, not the stock market - How private investments offer superior returns with less volatility Understanding Alternative Investments - How private credit, real estate, and private equity differ from traditional stocks and bonds - Why private credit can provide higher yields and stable cash flow Why You Should Avoid DIY Investments - Why the DIY real estate or small business investment isn't part of the "alternative" world  - The advantages of professionally managed, diversified private funds The Power of Diversification in Private Markets - How building a portfolio of uncorrelated assets can protect you from market volatility - Bob's "Billionaire Portfolio" strategy that balances risk with high returns The Role of Natural Resources in Your Portfolio - Why energy investments are a great hedge against inflation and market downturns - Why now is a generational opportunity in energy Resources:    Website: aspenfunds.us LinkedIn: linkedin.com/in/bobfraser10/ Facebook: facebook.com/aspenfunds Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW

    26 min
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About

The Grow Your Law Firm podcast deploys the most innovative legal marketing and management tactics available to get more cases and more free time for yourself. Our law firm growth podcast can help scale your firm by 250% growth with less stress and more free time in the week by exploring the hottest topics and trends in legal marketing and management. This law firm podcast will teach you what the Law Schools don't. Start your law firm growth NOW.

Information

  • Creator
    Ken Hardison
  • Years Active
    2019 - 2026
  • Episodes
    333
  • Rating
    Clean
  • Show Website
    Grow Your Law Firm

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