The Daily Sales Message | Sales Tips, Messaging + Conversion Psychology

James Newell - Clear Sales Messageโ„ข
  • 4.0 (2)
  • Entrepreneurship
  • Daily

๐ŸŽ™๏ธ Daily sales podcast covering sales messaging, value propositions, elevator pitches, differentiation, buyer psychology, positioning and B2B sales. Hosted by James Newell, creator of Clear Sales Messageโ„ข. Most sales problems come down to two things: ๐Ÿ’ก Clarity: Explaining what you do so buyers instantly understand. ๐Ÿ’ช Confidence: Selling naturally without sounding pushy or scripted. ๐Ÿš€ Practical daily episodes for founders, consultants, sales leaders and revenue teams looking to improve communication, conversion and commercial performance.

  1. 7h ago

    #1173 - Outcome Vs. ________

    Your buyer said yes. Now they want a refund because it turned out to be more work than they expected. ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐˜†๐—ผ๐˜‚'๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป: why effort is the missing piece in most sales conversations, how it causes refunds and regret, and how explaining it can win back buyers who say they haven't got time. Most sellers talk about the problem they solve and the result the buyer gets. That's good. But buyers are also quietly asking a third question. How much work is this going to be for me? If you don't answer it, they guess. And they often guess wrong. James explains how effort cuts both ways. Make it sound too hard and people walk away when they didn't need to. Hide it and people buy, then regret it. Being upfront about time, effort and who does what stops buyer's remorse and gives hesitant buyers the confidence to go ahead. ๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€ ๐—–๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ How to stop buyer's remorse How to reduce refund requests Handling the "I haven't got time" objection Setting clear buyer expectations Explaining effort and time to implement Sales messaging that builds buyer confidence Buyer psychology in B2B sales This is episode 1173 of the Daily Sales Message podcast. Hit follow so you never miss an episode. . ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—๐—ฎ๐—บ๐—ฒ๐˜€ LinkedIn โ†’ https://www.linkedin.com/in/jamesnewelluk/ .

  2. 2d ago

    #1171 - How to make your offer concrete

    Your buyer likes what you do. They just can't picture what they'll actually get. ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐˜†๐—ผ๐˜‚'๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป: why vague claims stall deals, how to turn your results into numbers buyers can trust, and what to do when your result can't be measured. "Save time." "Boost efficiency." "Make more money." Every seller says it. Buyers hear it so often it goes straight past them. The vaguer your promise, the harder it is to say yes, because there's nothing solid to stand on. James explains why buyers want concrete results. Clear numbers and clear timeframes. And when your work can't be measured that way, he shows how a simple 1 to 10 scale, the same one hospitals use for pain, still gives buyers something real to hold on to. ๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€ ๐—–๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ Quantifying your value proposition How to make sales claims specific Why vague sales messages lose deals Using numbers in sales messaging Showing ROI to B2B buyers The 1 to 10 scale for hard to measure results Buyer psychology and certainty Results, timeframes and outcomes This is episode 1171 of the Daily Sales Message podcast. Hit follow so you never miss an episode. . ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—๐—ฎ๐—บ๐—ฒ๐˜€ LinkedIn โ†’ https://www.linkedin.com/in/jamesnewelluk/ . ๐Ÿ“ฉ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐—ง๐—ต๐—ฒ ๐——๐—ฎ๐—ถ๐—น๐˜† ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐— ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement. Most deals are lost in explanation, not negotiation. . ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ (๐˜€๐˜๐—ฒ๐—ฝ-๐—ฏ๐˜†-๐˜€๐˜๐—ฒ๐—ฝ) https://www.practicalsalestraining.com . ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐—ต๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด https://www.clearsalesmessage.com . Clear Sales Messageโ„ข helps companies communicate their value clearly so buyers understand faster and buy with confidence.

  3. 3d ago

    #1170 - How to Sell Outcomes Instead of Hours

    You tell the buyer what they get. But do they actually know what they're getting? ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐˜†๐—ผ๐˜‚'๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป: why buyers don't want your hours, how to turn your time into a clear deliverable, and why your buyer needs something they can justify to someone else. If you sell by the hour, the day or the retainer, your buyer has to work out what that time is worth. Most won't. They just see a cost. And when someone in finance asks "what are we actually paying for?", your buyer has nothing to say. I break down how to switch from selling what you do to selling what they're really buying. Nobody wants two gym sessions a week for six weeks. They want to lose the weight. You have to do that thinking for your buyer, be specific, and package it so the outcome is obvious. ๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€ ๐—–๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ Sell outcomes not hours Value based pricing Professional services sales Retainer pricing Packaging your offer Sales messaging Buyer psychology Justifying the price B2B sales This is episode 1170 of the Daily Sales Message podcast. Hit follow so you never miss an episode. . ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—๐—ฎ๐—บ๐—ฒ๐˜€ LinkedIn โ†’ https://www.linkedin.com/in/jamesnewelluk/ . Struggling to explain what you sell? Watch my free What To Say To Sellโ„ข training: https://jamesnewell.lpages.co/what-to-say-to-sell/?utm_source=spotify&utm_medium=podcast&utm_campaign=what_to_say_to_sell&utm_content=show_notes . ๐Ÿ“ฉ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐—ง๐—ต๐—ฒ ๐——๐—ฎ๐—ถ๐—น๐˜† ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐— ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement. Most deals are lost in explanation, not negotiation. . ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ (๐˜€๐˜๐—ฒ๐—ฝ-๐—ฏ๐˜†-๐˜€๐˜๐—ฒ๐—ฝ) https://www.practicalsalestraining.com . ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐—ต๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด https://www.clearsalesmessage.com . Clear Sales Messageโ„ข helps companies communicate their value clearly so buyers understand faster and buy with confidence.

  4. 4d ago

    #1169 - How to Structure a Sales Pitch That Gets to the Point

    Your pitch opens with company history. Your buyer has already switched off. ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐˜†๐—ผ๐˜‚'๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป: - What syntax means and why the order you say things matters - Why opening with your company story loses the room - The best way to start every sales conversation Most sales presentations start in the wrong place. A bit about the company. When it was founded. A round of introductions where everyone shares a fun fact. Buyers sit through it politely, but they're thinking one thing: can you help us or not? In this episode I explain syntax, the posh word for the order of things. Change the order and you change the meaning. In sales, that means getting to the point. Start with the buyer's problem, show how you'll solve it, get them interested. The backstory can come later, if at all. ๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€ ๐—–๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ How to structure a sales pitch Sales presentation tips Getting to the point Starting with the problem Pitch meeting mistakes Sales messaging Buyer psychology B2B selling This is episode 1169 of the Daily Sales Message podcast. Hit follow so you never miss an episode. . ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—๐—ฎ๐—บ๐—ฒ๐˜€ LinkedIn โ†’ https://www.linkedin.com/in/jamesnewelluk/ . Struggling to explain what you sell? Watch my free What To Say To Sellโ„ข training: https://jamesnewell.lpages.co/what-to-say-to-sell/?utm_source=spotify&utm_medium=podcast&utm_campaign=what_to_say_to_sell&utm_content=show_notes . ๐Ÿ“ฉ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐—ง๐—ต๐—ฒ ๐——๐—ฎ๐—ถ๐—น๐˜† ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐— ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement. Most deals are lost in explanation, not negotiation. . ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ (๐˜€๐˜๐—ฒ๐—ฝ-๐—ฏ๐˜†-๐˜€๐˜๐—ฒ๐—ฝ) https://www.practicalsalestraining.com . ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐—ต๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด https://www.clearsalesmessage.com . Clear Sales Messageโ„ข helps companies communicate their value clearly so buyers understand faster and buy with confidence.

  5. 5d ago

    #1168 - How to Agree Next Steps Without Pushing Your Buyer

    The deal is close. Then you lay out the next steps and your buyer goes quiet. ๐—œ๐—ป ๐˜๐—ต๐—ฒ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐˜†๐—ผ๐˜‚'๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป: - Why telling buyers the next steps can create resistance - The simple question that hands them a bit of control - What to do if they say "I don't know" When you tell a buyer exactly what happens next, it can feel like they're being pushed down a track. Even if the steps are sensible, it adds tension. And tension slows deals down. In this episode I share a small switch. Instead of "here are the next steps," ask "what would you like to do from here?" or "where's the best place for you to start?" You still know the plan. But the buyer feels in control, which makes them far more likely to keep moving. Worst case, they're not sure, and you carry on as normal. ๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€ ๐—–๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ Agreeing next steps in sales Closing techniques Buyer control and autonomy Reducing sales resistance Moving deals forward Stalled deals Buyer psychology B2B selling This is episode 1168 of the Daily Sales Message podcast. Hit follow so you never miss an episode. . ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—๐—ฎ๐—บ๐—ฒ๐˜€ LinkedIn โ†’ https://www.linkedin.com/in/jamesnewelluk/ . Struggling to explain what you sell? Watch my free What To Say To Sellโ„ข training: https://jamesnewell.lpages.co/what-to-say-to-sell/?utm_source=spotify&utm_medium=podcast&utm_campaign=what_to_say_to_sell&utm_content=show_notes . ๐Ÿ“ฉ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐—ง๐—ต๐—ฒ ๐——๐—ฎ๐—ถ๐—น๐˜† ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐— ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement. Most deals are lost in explanation, not negotiation. . ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ (๐˜€๐˜๐—ฒ๐—ฝ-๐—ฏ๐˜†-๐˜€๐˜๐—ฒ๐—ฝ) https://www.practicalsalestraining.com . ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐—ต๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด https://www.clearsalesmessage.com . Clear Sales Messageโ„ข helps companies communicate their value clearly so buyers understand faster and buy with confidence.

  6. 6d ago

    #1167 - How to Find Out What Success Looks Like to Your Buyer

    You delivered exactly what you promised. So why is the client still unhappy? ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐˜†๐—ผ๐˜‚'๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป: - The simple question most sellers forget to ask - How knowing what success looks like prevents refunds and bad reviews - Why this question protects you if the client moves the goalposts Most unhappy clients aren't unhappy because you did a bad job. They're unhappy because you never agreed what a good job looked like. You worked to your idea of success. They had a different one. In this episode I share one question that fixes this: "What does success look like to you?" Sometimes the answer is less than you planned to deliver. Sometimes it's more, and you've dodged a disaster. Either way, hit it and you get happy clients, referrals and glowing reviews. And if they change their mind later, you've got a clear point to go back to. ๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€ ๐—–๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ Sales discovery questions What does success look like Setting client expectations Avoiding refunds and complaints Getting more referrals and reviews Customer success Buyer psychology B2B selling This is episode 1167 of the Daily Sales Message podcast. Hit follow so you never miss an episode. . ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—๐—ฎ๐—บ๐—ฒ๐˜€ LinkedIn โ†’ https://www.linkedin.com/in/jamesnewelluk/ . Struggling to explain what you sell? Watch my free What To Say To Sellโ„ข training: https://jamesnewell.lpages.co/what-to-say-to-sell/?utm_source=spotify&utm_medium=podcast&utm_campaign=what_to_say_to_sell&utm_content=show_notes . ๐Ÿ“ฉ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐—ง๐—ต๐—ฒ ๐——๐—ฎ๐—ถ๐—น๐˜† ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐— ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement. Most deals are lost in explanation, not negotiation. . ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ (๐˜€๐˜๐—ฒ๐—ฝ-๐—ฏ๐˜†-๐˜€๐˜๐—ฒ๐—ฝ) https://www.practicalsalestraining.com . ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐—ต๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด https://www.clearsalesmessage.com . Clear Sales Messageโ„ข helps companies communicate their value clearly so buyers understand faster and buy with confidence.

  7. Oct 24

    #1166 - How to Handle Silence After Your Sales Presentation

    You finish your pitch, ask "any questions?" and get silence. That's not a good sign. It's a warning. ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐˜†๐—ผ๐˜‚'๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป: - Why silence after a presentation doesn't mean people understood - How to suggest the questions your buyers are too shy to ask - Why unanswered questions quietly damage your deals People don't ask questions for all sorts of reasons. They haven't thought of one yet. They feel awkward. They don't want to look silly or cause a scene. So they stay quiet, and the doubt stays with them. In this episode I share what I learned from years of public speaking. When the room goes quiet, don't move on. Say "people usually ask about these three things" and answer them. It shows you know your stuff, shows confidence on tricky topics like price, and it might just answer the question that was going to cost you the deal. ๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€ ๐—–๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ Sales presentation tips Handling questions after a pitch Objection handling Unspoken buyer objections Public speaking for sales Building buyer confidence Buyer psychology B2B selling This is episode 1166 of the Daily Sales Message podcast. Hit follow so you never miss an episode. . ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—๐—ฎ๐—บ๐—ฒ๐˜€ LinkedIn โ†’ https://www.linkedin.com/in/jamesnewelluk/ . Struggling to explain what you sell? Watch my free What To Say To Sellโ„ข training: https://jamesnewell.lpages.co/what-to-say-to-sell/?utm_source=spotify&utm_medium=podcast&utm_campaign=what_to_say_to_sell&utm_content=show_notes . ๐Ÿ“ฉ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐—ง๐—ต๐—ฒ ๐——๐—ฎ๐—ถ๐—น๐˜† ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐— ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement. Most deals are lost in explanation, not negotiation. . ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ (๐˜€๐˜๐—ฒ๐—ฝ-๐—ฏ๐˜†-๐˜€๐˜๐—ฒ๐—ฝ) https://www.practicalsalestraining.com . ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐—ต๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด https://www.clearsalesmessage.com . Clear Sales Messageโ„ข helps companies communicate their value clearly so buyers understand faster and buy with confidence.

  8. Oct 23

    #1165 - How to Summarise Your Proposal So Buyers Actually Get It

    You spent hours on that scope document. Your buyer skimmed it, signed it and never read a word. ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ ๐˜†๐—ผ๐˜‚'๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป: - Why long, detailed scopes often go unread - How a simple TLDR makes you easier to buy from - What to put in a two line summary email Detailed scopes look professional. They show care. But most buyers glaze over halfway through, and if they don't understand it, they can't explain it to anyone else either. That's a quiet barrier to getting the deal done. In this episode I share a recent experience of getting a brilliant, thorough scope that I never actually read. The fix is simple. Keep the detail, but add a TLDR. Two lines covering what you'll do, what they'll do and when it starts. Easy to understand, easy to pass on, easy to say yes to. ๐—ง๐—ผ๐—ฝ๐—ถ๐—ฐ๐˜€ ๐—–๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—ฒ๐—ฑ How to summarise a proposal TLDR in sales Writing a project scope Proposal follow up email Making it easy to buy Clear sales communication Buyer psychology B2B selling This is episode 1165 of the Daily Sales Message podcast. Hit follow so you never miss an episode. . ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—๐—ฎ๐—บ๐—ฒ๐˜€ LinkedIn โ†’ https://www.linkedin.com/in/jamesnewelluk/ . Struggling to explain what you sell? Watch my free What To Say To Sellโ„ข training: https://jamesnewell.lpages.co/what-to-say-to-sell/?utm_source=spotify&utm_medium=podcast&utm_campaign=what_to_say_to_sell&utm_content=show_notes . ๐Ÿ“ฉ ๐—”๐—ฏ๐—ผ๐˜‚๐˜ ๐—ง๐—ต๐—ฒ ๐——๐—ฎ๐—ถ๐—น๐˜† ๐—ฆ๐—ฎ๐—น๐—ฒ๐˜€ ๐— ๐—ฒ๐˜€๐˜€๐—ฎ๐—ด๐—ฒ Daily practical sales tips covering sales messaging, sales psychology, B2B selling and conversion improvement. Most deals are lost in explanation, not negotiation. . ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐—ฎ๐—น๐—ฒ๐˜€ ๐˜€๐—ธ๐—ถ๐—น๐—น๐˜€ (๐˜€๐˜๐—ฒ๐—ฝ-๐—ฏ๐˜†-๐˜€๐˜๐—ฒ๐—ฝ) https://www.practicalsalestraining.com . ๐—œ๐—บ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ ๐—ต๐—ผ๐˜„ ๐˜†๐—ผ๐˜‚ ๐—ฐ๐—ผ๐—บ๐—บ๐˜‚๐—ป๐—ถ๐—ฐ๐—ฎ๐˜๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด https://www.clearsalesmessage.com . Clear Sales Messageโ„ข helps companies communicate their value clearly so buyers understand faster and buy with confidence.

See All (1.2K)

Trailer

Ratings & Reviews

4
out of 5
2 Ratings

About

๐ŸŽ™๏ธ Daily sales podcast covering sales messaging, value propositions, elevator pitches, differentiation, buyer psychology, positioning and B2B sales. Hosted by James Newell, creator of Clear Sales Messageโ„ข. Most sales problems come down to two things: ๐Ÿ’ก Clarity: Explaining what you do so buyers instantly understand. ๐Ÿ’ช Confidence: Selling naturally without sounding pushy or scripted. ๐Ÿš€ Practical daily episodes for founders, consultants, sales leaders and revenue teams looking to improve communication, conversion and commercial performance.

Information

You Might Also Like