Expert Edge Podcast

Colin Boyd
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The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.

  1. 1D AGO

    Under The Hood Of A $50 Million Coaching Business

    Most coaches get stuck chasing the next strategy, the next funnel, the next offer tweak. But the real constraint isn't what you're selling - it's whether you're solving what your clients actually need. In this episode of The Expert Edge, I sit down with Andrew Stickel, who went from a $10K/month kitchen table dream to running a $50M business serving law firms. And no, it wasn't because he worked harder or got lucky. It was because he asked one question on repeat: "What else do they need?" We break down the psychology of building a business that prints money because you're obsessed with client results, not your own offers. Andrew shares the expensive lessons he learned about first impressions, why being great at sales can actually hide fatal business problems, and how extending your client lifetime value unlocks infinite marketing leverage. You'll discover: Why the first 30 days with a client dictates the entire relationship - and how to get them a win fast The dangerous trap of selling so well that it masks your inability to actually deliver How to increase lifetime value so you can outspend every competitor in your space The copywriting psychology behind stacking irrefutable truths to make everything you say feel credible Why "What's next?" is the most profitable question in business This episode isn't about working harder or building a better mousetrap. It's about understanding that your clients don't want your framework - they want their problem gone. And when you orient everything around that truth, growth becomes inevitable. If you've been grinding on your offers while wondering why your business feels capped… this conversation will show you what you've been missing. Andrew's links: Website: smbteam.com (his company SMB Team) Email: andy@smbteam.com Instagram: andrew.stickel   Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode308 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    49 min

  2. FEB 10

    [Case Study] Financial Breakthrough Using Only One Presentation w/ Lindsay Williams

    Most coaches and course creators don't hit their stride because everything went perfectly. They get there because they stopped trying to do everything… and finally did the right thing. That's exactly what happened for my student and podcast guest, Lindsay Williams. Before building a $20k/month business, Lindsay faced the same challenges most entrepreneurs do - unclear messaging, too many ideas, and no consistent way to turn attention into revenue. Her real turning point came when she niched down and committed to one thing: using a single, strategic presentation to sell. In this episode, Lindsay breaks down how she simplified her business, followed the Sell From Stage framework, and now drives nearly all of her revenue from one presentation. If you've ever felt like you're working hard but your business isn't clicking yet, this conversation will hit home. The Sell From Stage Implementation Program is currently open for a limited time.   Join here: https://colinboyd.co/join   Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode309

    38 min

  3. JAN 27

    Overcome the Fear of Visibility

    Growing your business isn't just about better strategies, smarter funnels, or posting more content. At a certain point, the thing holding most experts back isn't tactical at all - it's visibility. In this episode of The Expert Edge, I unpack the real reason so many coaches and course creators struggle to be seen, heard, and chosen - even when they know their work actually helps people. And no, it's not because you're "bad on camera" or don't have enough confidence. We talk about why visibility triggers fear at a nervous-system level, how success can feel unsafe when your identity hasn't caught up to your goals, and why staying hidden often feels more comfortable than growing - until it doesn't. You'll discover: Why fear of visibility is really fear of responsibility, judgment, and outgrowing your environment The difference between forcing confidence and building safety in being seen How to expand your capacity for attention, impact, and leadership without burning yourself out This episode isn't about hyping yourself up or "just being more confident." It's about understanding what's actually happening beneath the surface and how to move forward in a way that feels grounded, sustainable, and aligned. If you've ever felt the pull to play bigger… while also feeling the urge to hide when momentum builds - this conversation will help you make sense of that tension and move through it.   I'm hosting a new LIVE and authentic workshop series called "Sell From Live & Virtual Stages" Workshop series starting Monday - February 2nd. This FREE LIVE 4 Part Workshop Series Reveals the Proven Framework for Turning Your Presentations Into Clients Everytime - [Without Awkward Pitches & Pressure] Register here: https://colinboyd.co/stage Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode305 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    29 min

  4. JAN 20

    Influencing Humans in an AI Generation

    AI is getting faster, smarter, and more accessible by the day. Content is cheaper. Tactics are everywhere. And "good enough" is now automated. So why does it feel harder than ever to actually influence people? In this episode of The Expert Edge, Colin breaks down what still moves humans in an AI-driven world and why influence today has far less to do with tools, prompts, or platforms… and everything to do with presence, trust, and conviction. This isn't an episode about fighting AI or avoiding it. It's about understanding the one thing AI can't replicate, human influence, and how to lean into it more intentionally as a coach, speaker, or course creator. You'll discover: Why information no longer creates authority and what replaces it The invisible elements that make people trust, follow, and buy (even when they've seen the same ideas before) How to shift from "content creator" to "trusted voice" in a crowded, automated marketplace Why certainty, embodiment, and emotional safety now outperform clever tactics If you've felt like your message should be landing… but isn't converting the way it used to. This episode will help you recalibrate what actually drives influence in this new era. Because in an AI generation, the people who win aren't the loudest or the most optimized. They're the most human.   I'm hosting a new workshop series called "Sell From Live & Virtual Stages" Workshop series in just a couple of weeks. This FREE LIVE 4 Part Workshop Series Reveals the Proven Framework for Turning Presentations Into Clients - [Without Awkward Pitches, Pressure, or Closing ] Register here: https://colinboyd.co/stage Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode304 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    30 min

  5. JAN 13

    Running Transformational Workshops For Your Clients

    Most workshops don't fail because the content is bad… They fail because nothing actually changes afterward. People leave inspired, take a few notes, and then go right back to doing the exact same things they were doing before. No behavior shift. No momentum. No real results. In this episode of The Expert Edge, I break down what actually makes a workshop transformational instead of just informational - and how you can design experiences that create real breakthroughs for your clients (and make your offers feel like a no-brainer to say yes to). We talk about: Why teaching more doesn't create more impact - and what does How to structure workshops so people actually implement The simple shifts that turn "nice training" into "I need to work with you" moments How transformational experiences naturally lead into higher-level offers without feeling salesy If you run live events, group programs, masterminds, challenges, or client intensives, this episode will completely change how you think about workshops - and how powerful they can be when designed the right way. This one is especially powerful if you've ever felt like you're giving great content… but not seeing great results on the back end. Listen in and learn how to turn your workshops into the engine that drives client breakthroughs and business growth.   Share your feedback for future episodes: colinboyd.co/feedback Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode303 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    23 min

  6. JAN 6

    Planning For High-Revenue Months

    Big revenue months shouldn't feel like a surprise. Yet for most coaches and course creators, they do. One month feels great. The next feels… confusing. And somewhere in between, you're wondering if you did something wrong or if this is just how business works. In this episode of The Expert Edge, I break down why inconsistent income is almost never a strategy problem and almost always a planning problem. This isn't about complicated spreadsheets or rigid forecasts. It's about creating intentional space for high-revenue months before they arrive. You'll learn: Why most people plan reactively instead of proactively and how that quietly caps their income The simple shifts that allow your nervous system, calendar, and offers to support bigger months How to stop "hoping" for great months and start building toward them on purpose If your income feels unpredictable, stressful, or harder than it needs to be… this episode will help you step back, zoom out, and create clarity around what you actually want your year to look like. Because high-revenue months aren't magic. They're planned.   Resources mentioned in the episode: If you're a coach, consultant, or expert already doing $10K+ months and want a clear roadmap to scaling toward $100K months and beyond, I break it all down in my Million Dollar Year Workshop. Register here: https://colinboyd.co/year   Share your feedback for future episodes: colinboyd.co/feedback Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode302 Connect with Colin on Instagram: https://www.instagram.com/colinboyd

    25 min

  7. 12/30/2025

    3 Beliefs For Adding Big Revenue This New Year

    What if the income ceiling in your business has less to do with strategy and everything to do with what you believe is possible for yourself? In this episode of The Expert Edge, I share a moment that quietly changed everything for me. At the time, I was doing around $110- $120K a year in my coaching business and felt constantly frustrated. Not because I was failing but because I knew people making five times that, and deep down, I believed I was just as capable. That tension led to a realization that stung a little… and then unlocked a completely new level of growth. Your income is a reflection of the value you believe you're bringing and the version of yourself you're willing to let the world see. This isn't a tactical episode about funnels, fonts, or posting more content. It's a reflective conversation about the internal beliefs that quietly cap your income, shape your confidence, and determine how big you're willing to play. In this episode, I walk you through three belief shifts that helped me grow from six figures into multi-seven figures and that may be exactly what you need as you step into the new year: • Why it must feel safe to become a bigger version of yourself • How taking back control changes everything (even when life gets chaotic) • Why every problem in your business is actually pointing to profit This is the kind of episode you'll want to listen to on a walk, a drive, or when you've got space to really think. If you've felt like you're close to the next level - but something keeps holding you back - this conversation will help you name it and move through it. Resources mentioned in the episode: If you're a coach, consultant, or expert already doing $10K+ months and want a clear roadmap to scaling toward $100K months and beyond, I break it all down in my Million Dollar Year Workshop. Register here: https://colinboyd.co/year Share your feedback for future episodes: colinboyd.co/feedback Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "elite" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode301 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    32 min

  8. 12/23/2025

    Creating A Personal Brand That Stands The Test Of Time

    Most people think building a personal brand is about better content, sharper hooks, or posting more consistently. That's part of it - but it's not the reason some brands last while others fade the second the algorithm changes. In this episode of The Expert Edge, I break down what actually creates a personal brand that compounds over time - especially in a world where AI can generate content, copy, and strategies in seconds. You'll hear why presence beats polish, why clarity beats creativity, and why trust is the real currency behind every enduring brand. Inside this episode, I unpack: Why being known for one clear thing matters more than doing everything well How consistency and care create a moat around your business The overlooked reason visibility (yes, volume) still matters even when your message is strong This isn't an episode about chasing trends or gaming platforms. It's about building something that still works five, ten, even twenty years from now. If you want clients who trust you before they ever speak to you and a brand that grows even when you're not pushing - this conversation will change how you think about personal branding forever. Share your feedback for future episodes: colinboyd.co/feedback Interested in Elite? If you're interested in finding out more information about our Elite Coaching Program, make sure to DM me the word "ELITE" on Instagram, and I'd love to have a chat. https://www.instagram.com/colinboyd Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode300 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

    25 min
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About

The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.

Information

  • Creator
    Colin Boyd
  • Years Active
    2020 - 2026
  • Episodes
    301
  • Rating
    Clean
  • Copyright
    © 2020 Colin Boyd
  • Show Website
    Expert Edge Podcast

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