Expert Edge Podcast

Colin Boyd
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The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.

  1. 6d ago

    How to Overcome the Fear of Public Speaking

    Most people think the fear of public speaking means you're not cut out for it. But that couldn't be further from the truth. In this episode of The Expert Edge, Colin gets real about one of the most universal fears out there - speaking in front of people. Whether it's a live audience, a Zoom room, or a podcast mic, that nervous energy you feel before sharing your message isn't a flaw - it's a signal. Colin shares personal stories (including a shaky Bible reading in front of his classmates at 13) and practical strategies for turning fear into focus so you can show up with confidence and presence every time you speak. You'll learn: Why focusing on service dissolves fear - and how shifting attention from yourself to your audience instantly builds confidence. How to be truly present - the simple grounding practice Colin uses to stay calm and connected on stage. The one question that rewires your brain mid-panic - transforming anxiety into energy that drives performance instead of derailing it. If you've ever dreamed of commanding a stage or delivering your message with clarity and conviction - but your nerves keep hijacking the mic - this episode will help you finally take your power back. Grab my book One Presentation Away, onepresentationawaybook.com today while it's discounted (like 50% off on amazon). The reviews and feedback have been amazing. You'll discover how to become and irresistible speaker to convert more clients! Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode330 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

  2. Jul 14

    The Two Shifts You Must Make to Thrive in This Current Season

    We're halfway through 2026. And if you're anything like most coaches, you're either crushing it or wondering where the year went. AI threw a wrench into everyone's business. New tools drop every week. Everyone's convinced they're behind. But here's the truth nobody wants to hear: that's all white noise. In this episode of The Expert Edge, I break down the two fundamental shifts that actually separate the winners from everyone else. These aren't about the latest AI hack or marketing angle or conversion optimization. They're about understanding what your clients actually want and whether you can rebound when you fail. What you'll learn: → Stop selling information, start selling transformation - Why information is becoming worthless and what replaces it → Transformation comes from three currencies - Commitment (money, time, energy), community (people at the next level), and coaching (real human feedback) → Your internal work is your external advantage - Why becoming the version your prospects want to be matters more than any hook or angle → Emotional rebound is a learnable skill - The three Ps framework for getting back up after you've been knocked down → Doing the uncomfortable thing is the only real competitive advantage - Why every successful person shares this one trait Real insights from the episode: Why I lost $1,500 on a presentation, then made $22,000 on the next one The woman with a massive following whose most attractive quality isn't her followers—it's her internal work Why information age is over and transformation age has begun How Verena went from $200K to over $1M in a year (and it wasn't about tactics) The three Ps: it's not personal, not permanent, not pervasive (the framework that resets you) Why cheaper programs create lower commitment (and how raising price actually increases transformation) The difference between lying on the floor after a setback vs getting back up How to build offers that include commitment, community, and coaching Why the uncomfortable thing eventually becomes comfortable (then you level up again) —----------------------------------- If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode329 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

  3. Jul 7

    Get the hell out of debt w/ Erin Skye Kelly

    You've built something amazing. Your coaching business is thriving. Your courses are selling. You're helping people transform their lives. But if you're honest, something feels disconnected. You're making great money and still stressed about cash flow. You're charging premium prices and somehow still have consumer debt. You're building a thriving business while your own life feels scattered and out of alignment. In this episode of The Expert Edge, I sit down with Erin Skye Kelly, who went from $2.1M in debt in her twenties to building a seven-figure business helping thousands of women-especially six-figure earners-break the cycle and build genuine wealth. Here's the insight that changed everything for her (and can for you): making money and building wealth are two completely different games. And the gap between them isn't another strategy or funnel. It's about the promises you make to yourself and whether you actually keep them. What you'll learn: → Integrity with yourself is the foundation - Why keeping promises to yourself matters more than any business tactic → Debt isn't the problem-it's a symptom - The mindset patterns that created the debt (and how to shift them) → Six-figure earners become millionaires differently - Timeline, psychology, and strategy are completely different depending on your starting point → Community is the secret to scaling - Why hiring a community manager is crucial after you hit $1M → The role of overfunctioning in wealth sabotage - How you break promises to yourself in business the same way you do in life Real insights from the episode: Erin's journey from $2.1M in debt to seven figures (and what changed) Why she rebranded from just "Get Out of Debt" to serving six-figure earners becoming millionaires The difference between a person with negative net worth and a six-figure earner with debt How long it takes to become a millionaire depending on your starting point (3-5 years vs 8 years) Why working with Tony Robbins shaped her approach to coaching and events The importance of staying connected to your mission and your clients How to scale to $5-10M without losing the connection to what matters The role of a community manager in keeping the pulse of your business Why integrity with yourself shows up in every area of your life and business Connect with Erin at https://www.erinskyekelly.com/ You can find her book "Get the Hell Out of Debt," her podcast by the same name, and programs for both people getting out of debt and six-figure earners building real wealth. DM her on Instagram and mention you found her through The Expert Edge. She's active in her community and loves connecting —----------------------------------- If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call. Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode328 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

  4. Jun 30

    3 Ways to Make Cash by Thursday

    Your bank account just sent you a distress signal. Not because you don't have a good offer. Not because people don't like you. It's because you're doing everything except the one thing that brings money in the door: selling. In this episode of The Expert Edge, I break down 3 fast-action strategies to create real revenue in 48 hours-without burnout, without icky sales tactics, without waiting for the universe to align. Here's the brutal truth: the gap between "I have a great program" and "I made $5K this week" isn't about better marketing or a prettier sales page. It's about shifting into sales mode. And it doesn't take 90 days. It works this week. I've used these strategies to generate cash quickly throughout my 17+ years building my business. They're not long-term scaling tactics. They're short-term power moves that remind you that you're a salesperson first and a perfectionist second. What you'll learn: → Get into sales mode - Why "rearranging business cards" isn't selling (and how to actually shift into sales energy) → Pick the low-hanging fruit - Your Stripe dashboard is a goldmine of past clients ready to buy again (and why internal is faster than external) → Take off the reins - Why scrappy, messy, real beats polished and perfect when you need cash fast → The distinctions between "thinking" you're selling and actually being in sales mode → Why your to-do list is probably full of distractions that aren't making you money → How to reconnect with past clients without feeling pushy or salesy → The power of the messy Zoom session, the DM convo, the test-it-now offer → Why perfectionism is the enemy of cash flow → How to ride your business "bareback" - real, messy, and ready to serve Real insights from the episode:   The difference between activity and sales (most coaches do lots of one, none of the other) Why your past clients are your fastest path to revenue The psychology of asking for the sale vs hoping for the sale How to shift from "building" mode to "selling" mode in 24 hours Why the scrappy approach often converts better than the polished funnel The client who's been waiting for you to make another offer (and you don't even know it) How to use your existing relationships to generate immediate cash Why waiting for your "perfect funnel" is costing you thousands The real reason most experts aren't making money (it's not the offer)   If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode327 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

  5. Jun 23

    Uplevel Your Avatar

    Same presentation. Same offer. Same you. $91,000 in sales. Two weeks later with a different audience? $4,000. In this solo episode of The Expert Edge, I break down the insight that separates six-figure coaches from seven-figure coaches: the price you charge is based less on what you do and more on who you serve. This isn't about changing your offer or tweaking your funnel. It's about understanding that a psychologist charging per hour makes $250-$350. The same person doing emotional release work with an upleveled avatar charges $50K per package. Same work. Different avatar. 100X different price. Most coaches obsess over their product. "How do I improve my course?" "What sales funnel works better?" They're focused on the wrong thing. The real leverage is identifying your upleveled avatar and understanding what problems they actually have. What you'll learn: → Price is determined by who you serve, not what you offer - Two people doing identical work charging 10X different prices based on avatar → Higher level avatars have higher level problems - Beginners ask "What's a lead magnet?" High-level clients ask "How do I own market leadership?" (premium problems = premium prices) → Beginners require volume, premium clients don't - One $50K client is easier to work with than ten $5K clients and takes action faster → Different avatars have different desires - Beginners want their first $10K. Upleveled avatars want market leadership and multi-six to seven-figure businesses → Why resourcefulness is the real differentiator - Beginners are less resourceful because they haven't developed the internal mechanisms to push through hard things Real insights from the episode: The $91K vs $4K story - same presentation, same offer, different audience, wildly different results Why beginners are "stuck" - they're still dealing with foundational problems (foundational problems don't pay premium prices) The woman in my Platinum group who left a "high-level" program because everyone was asking basic questions like "What's a lead magnet?" Why you shouldn't focus only on the lowest common denominator (beginners) The emotional release work example: $250-$350/hour as a psychologist vs $50K packages with upleveled avatar Higher level problems: team problems, profitability problems, scaling problems, system problems, market leadership The consistency difference: Beginners making $3K one month and $20K the next (chaos). Premium clients with stable recurring revenue Why premium clients are easier to work with - they're resourceful, know what they want, and take action How to identify what problems your upleveled avatar actually has Building specific products for different avatar levels (not everyone joins high-level programs) If you're running an established expert business doing $300K+ (or aiming there), Platinum is our highest-level mastermind. It's for people ready to build a highly profitable, 2-3 million dollar business with a small team, full lifestyle, and zero complexity. We focus on market leadership, scaling profitably, and building systems that work. Apply at colinboyd.co/platinum Short application. If it's a fit, we'll hop on a call. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode326 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

  6. Jun 16

    How to Avoid the Over-Teaching Trap

    You're 15 minutes from the end of your presentation. And you're only halfway through your content. That sick feeling your audience has? That's not inspiration. That's overwhelm. In this solo episode of The Expert Edge, I break down the number one mistake speakers make when presenting to sell: over-teaching. You think you're giving value. Your audience thinks they just ate too much at an all-you-can-eat buffet and can't move. Here's the brutal truth: teaching more doesn't make people buy from you. It actually loses the sale. Most speakers don't realize the gap between what feels simple to them (because they're the expert) and what feels overwhelming to their audience (because they're experiencing it for the first time at your speed). This is the Expert's Dilemma. And it's costing you conversions. I walk through four core concepts that will transform how you structure your presentations: What you'll learn: → The Expert's Dilemma - Why what feels simple to you overwhelms your audience instantly → Stay above the Lose the Sale Line - The difference between concepts/stories (above) and tactics/how-tos (below) that kill conversions → Infusion selling beats content dumps - Why mixing speaking and selling together converts better than teaching for 45 minutes then selling for 5 → Balance the Brain - Mix left brain (logic, frameworks, stats) with right brain (stories, metaphors, emotions) for maximum impact → Why step-by-step tactics make people think they can do it alone (and leave your offer) Real insights from the episode: The all-you-can-eat buffet metaphor that explains exactly how your audience feels when you overteach How previous speakers going over time forced me to cut a 50-minute presentation by 20 minutes (and why this happens) Why being helpful + trying to prove credibility = recipe for over-teaching The imaginary "red line" that separates what sells from what loses the sale How confusion actually builds more credibility than complexity Why balance in your presentation design matters more than comprehensiveness The difference between a well-structured meal and the all-you-can-eat buffet experience How infusion selling lets your audience consume content without realizing you're selling   Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode325 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

  7. Jun 9

    When Success Feels Hollow: Building Community w/ Dr. Larry Daugherty

    You built something successful. Maybe it's a course that sells. Maybe it's a coaching program. Maybe you're the expert on the speaking circuit. You're established. You're making good money. People know who you are. And something feels off. In this episode of The Expert Edge, I sit down with Dr. Larry Daugherty, a radiation oncologist who went from living his "dream career" at Mayo Clinic to realizing he was hollow inside. He made the radical pivot into his actual passion, monetized before it was perfect, and built a thriving community-based business that fulfills him. This conversation is for the established expert who's wondering if there's more to the game. Why your courses aren't selling like they used to. Why community beats information. And how to build a business around what actually matters to you. What you'll learn: → Monetize first, perfect later - Why action beats analysis every time (especially when you're already established) → Higher ticket clients are fundamentally different - The 6X difference in results when you serve premium clients who show up with commitment → Small cohorts demand ruthless selection - Why one person not taking action in a five-person group spreads like a disease (but goes unnoticed in larger groups) → Community is your moat now - Why information is commoditized and belonging is the new currency → The suppressed part of yourself - How successful experts often realize they've buried the part that actually comes alive Real insights from the episode: Larry's story: from Mayo Clinic dream job to feeling hollow inside despite everything he worked for The moment an advertisement for a dog sled race above the Arctic Circle changed his entire trajectory Why he pivoted from courses to building a premium community-based business How he went from $3.5K to $5K to $30K offerings by monetizing before perfecting Why higher ticket clients are easier to work with (and produce 6X better results) The mistake of filling seats instead of selecting carefully in small cohorts How AI has made courses commoditized (and what to do about it) The shift from selling information to selling belonging and community Why the highest level of success requires authenticity and vulnerability   If you're an established coach, consultant, speaker, or course creator who's wondering if there's more to this game, Larry's story is for you. He went from a six-figure career to pivoting into community-based business that actually fulfills him. Check out his work at thefreedomphysician.com to see how he applied these principles. The frameworks work across industries: monetize first, build community, and scale through belonging instead of information. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode324 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

  8. Jun 2

    Scalable Speaking Sales Machine

    You look at your bank account and you're $5K to $12K short. Again. Last month you made $20K. This month? $4K. Next month? Who knows. In this episode of The Expert Edge, I break down how to build a scalable speaking sales machine that turns inconsistent chaos into predictable revenue. Most coaches think they need more strategies. More funnels. More content. More hustle. Wrong. You need one great presentation. One. That's it. Lindsay was a mum of a special needs son. She was scattered across Instagram, groups, collaborations. Exhausted. Inconsistent revenue. She built one presentation. Delivered it every week online. Went from $1-2K a week to $5K a week to $10K a week. Same presentation. Same offer. Just consistency. Now she does $30-40K months with the same deck. I walk through the exact three-part system that turns scattered sales into a scalable machine: creating a high-value offer, getting crystal clear on your messaging, and building one great presentation you deliver repeatedly. What you'll learn: → Start with a high-value offer - The five elements of value (saving time, making money, access to you, community, energy shift) → Get crystal clear on your messaging - "Professional women" vs "professional women in director roles who hold back in board meetings and miss promotions" → Build one great presentation - 90% of the sale happens before you mention the offer (and how I went from 5% to 34% conversion by changing content) → Move from scattered to scalable - Why consistency beats strategy every single time → Why you should sell group programs, not one-on-one through presentations - The best use of your time and leverage Real insights from the episode: Lindsay's story: from scattered $1-2K weeks to consistent $10K weeks with one presentation Why 90% of the selling happens before you even get to the offer The mistake most coaches make: trying multiple different programs instead of mastering one How the first three months of building this system is hard, but after that it becomes highly scalable Why trying many strategies keeps you inconsistent (and broke) The difference between a soft sell (book a call) and a sharp sell (direct offer) How changing your presentation content (not the offer) changed my conversion rate from 5% to 34% Why time becomes more valuable than money as you grow (and how your offer should reflect that)   I'm running a six-week coaching cohort called Premium Private Clients. It's the exact system I've used for 17 years to make $300K-$500K a year from a handful of clients. I'm teaching how to attract them, build an audition funnel, convert at 90%, and design a program you actually enjoy. First cohort is 50% off. Limited spots.  >>>PREMIUM PRIVATE CLIENT COHORT: Go to colinboyd.co/highticket and sign up now.  My goal? Help you add $100K-$300K a year with just 2-3 clients at a time. If you're already making $10K/month, there's no reason you can't add $200K a year with this model. Join our next Speak to Convert Masterclass. In this live workshop, you'll discover how to build and launch a high converting presentation that gets you clients every time you present. https://colinboyd.co/speak Discover how to authentically connect with your audience & fill your programs with a Conversion Story - Version 2.0 (AI Edition) is now available. https://www.conversionstoryformula.com Hit the "Follow" button so you don't miss an episode! Love this podcast? Write a review and give it a 5-star rating!  For all the show notes and links: https://www.expertedgepodcast.com/blog/episode323 Connect with Colin on Instagram: https://www.instagram.com/colinboyd/

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About

The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.

Information

  • Creator
    Colin Boyd
  • Years Active
    2020 - 2026
  • Episodes
    323
  • Rating
    Clean
  • Copyright
    © 2020 Colin Boyd
  • Show Website
    Expert Edge Podcast

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