The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill
  • 5.0 (538)
  • Management
  • Updated Semiweekly

How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

  1. 1d ago

    486. AMMA — Your Success Depends on Your Ability to Focus

    You can do anything. But you can't do everything all at the same time. So why do so many firm owners keep trying? In this AMMA episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle questions that all circle the same problem: spreading yourself too thin and expecting elite results. From personal brand building that never seems to pay off, to years that vanish on autopilot, to firm initiatives that stall because no one can focus long enough to finish them. The through line is clear: the fastest path to growth is doing fewer things with far greater intensity. Here's what you'll learn: Why building a personal brand with the intent to monetize it immediately almost always backfires (and what to do instead) How to break out of "NPC autopilot mode" using weekly reflection prompts that force honest self-assessment Why the best results in business come from serious, singular commitments rather than surface-level effort across five priorities If you want to see results faster, stop adding and start subtracting. (00:00:00) Introduction (00:07:10) Show rec: Dark on Netflix and the case for deep commitment (00:09:07) Surface-level investment, surface-level payoff (00:12:30) Three types of GCA episodes (00:13:13) Q1: When does personal brand work start paying off? (00:15:22) The "high school club collector" trap (00:16:29) Doing fewer things with higher intensity (00:17:42) Q2: Where did all the time go? (00:18:41) The NPC autopilot phenomenon (00:20:28) Weekly reflection prompts to stay intentional (00:22:24) Q3: Why you can't run three major initiatives at once Links & Resources: Dark (TV series) Learn what sustainable growth can look like for your firm at crispcoach.com. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. If you enjoyed this episode, you may also like: 450. AMMA - When Hiring Smart People Makes You Dumber 349. AMMA - The Leadership Shift: Building a Firm That Doesn't Depend on You 288. AMMA - The Art of Being Decisive

    486. AMMA — Your Success Depends on Your Ability to Focus

  2. 3d ago

    485. Four Case Studies in Finding Your Differentiator

    What if the very thing that made you a great lawyer is the thing preventing you from building a great firm? On this special mashup episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Justin Chopin of Chopin Law Firm, Alex Limontes of Hurst Limontes LLC, Lawrence LeBrocq of Garces, Grabler & LeBrocq, and Charlyn Ho of Rikka Law Group. Together, they share how they stopped trading time for dollars and built scalable, multimillion-dollar firms on their own terms. From ego checks and data-driven marketing to AI adoption and community-first branding, these law firm owners reveal the mindset shifts and systems that set them apart. Here's what you'll learn: Why removing yourself from day-to-day operations is the fastest path to firm growth How data-driven marketing and strategic community activation outperform gut-feeling ad spend What proactive AI adoption looks like (and why firms that ignore it risk extinction) (00:00:00) Introduction (00:02:44) Justin Chopin: Betting on Yourself and Building a Firm from Scratch (00:09:38) Growing Through Leadership, Hiring, and Team Culture (00:18:45) Leading Through Crisis and Investing in Your People (00:29:42) Alex Lamontes: Building a Mission-Driven Brand (00:42:10) Scaling with Data, Partnerships, and Community Impact (00:56:31) Lawrence LeBrock: From Trial Lawyer to CEO (01:07:35) Creating a High-Performance Culture Through Accountability (01:13:26) Embracing AI and Leading Organizational Change (01:20:36) Charlyn Ho: Building an AI-First Law Firm (01:35:26) The Future of Legal Innovation and Entrepreneurship (01:45:44) Final Thoughts and Takeaways ---- Links & Resources: Justin Chopin, Chopin Law Firm Alex Limontes, Hurst Limontes LLC Lawrence LeBrocq, Garces, Grabler & LeBrocq Charlyn Ho, Rikka Law Group ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 477. Mike Brown - The Nitty Gritty of AI 431. Rory Baden - Branding Secrets Your Firm Needs to Scale 451. Firm of the Year Winners - Growth Secrets From the Best of the Best

    485. Four Case Studies in Finding Your Differentiator

  3. Jul 30

    484. AMMA — Why Being Liked Is Holding Your Firm Back

    What if the quality your team calls "intimidating" is the same thing responsible for every result you've ever produced? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle three listener questions about the uncomfortable truths of firm leadership: what to do when anonymous feedback calls you intimidating, how to stop letting partner consensus paralyze decisions, and why the partner who drives accountability always ends up labeled the villain. This conversation draws a clear line between high standards and bad behavior, and shows why getting to the truth matters more than being popular. Here's what you'll learn: Why seeking 100% partner consensus on every strategic decision is quietly stalling your firm's growth How to hold exceedingly high standards and still create a culture where your team tells you the truth What "disagree and commit" looks like in practice, and why it builds more trust than endless debate If your firm's best ideas keep dying in committee and your team's real feedback never reaches you, this episode explains exactly why. (00:00:00) Introduction (00:01:52) The World Cup and Being a Fan (00:05:51) Maturity Is Recovery Time (00:09:59) Q1: My Team Calls Me Intimidating (00:12:26) High Standards and Kindness Coexist (00:14:28) Not All Feedback Deserves Action (00:16:11) Q2: My Leaders Resent My Decision (00:17:31) Why Full Consensus Stalls Growth (00:20:49) Disagree But Commit (00:21:34) Q3: I'm the "Bad Guy" Partner (00:24:35) You Don't Have to Be Loved (00:26:08) Wrap Up Links & Resources: Radical Candor by Kim Scott FIFA World Cup 2026 Learn what sustainable growth can look like for your firm at crispcoach.com. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. If you enjoyed this episode, you may also like: 456. AMMA - Why It's Your Fault If Your Team Isn't Performing 375. AMMA - Stop Being The Bottleneck: Lead Your Firm Without Being Needed 284. AMMA - Elevate Your Leadership with Emotional Intelligence

    484. AMMA — Why Being Liked Is Holding Your Firm Back

  4. Jul 28

    483. The Hidden Traits of the Most Successful People with Rich Diviney [Encore Edition]

    What if the thing separating high performers from everyone else has nothing to do with skill? In this encore episode of The Game Changing Attorney Podcast, Michael Mogill revisits his conversation with Rich Diviney, retired Navy SEAL Commander and bestselling author of The Attributes: 25 Hidden Drivers of Optimal Performance. Rich reveals why the innate qualities that define how we show up under stress, challenge, and uncertainty are far more predictive of success than any resume credential or technical ability, and what that means for leaders building teams in high-stakes environments. Here's what you'll learn: Why the attributes that drive performance under uncertainty can't be taught the same way skills can, and how to develop them anyway How to identify what separates someone who thrives under pressure from someone who folds, long before the pressure arrives What the five categories of attributes (grit, drive, mental acuity, leadership, and team ability) reveal about your own performance profile and the teams you build If you've ever wondered what it actually takes to build a team that performs when things don't go as planned, this conversation is your blueprint. (00:00:00) Introduction (00:02:17) Rich's Navy SEAL Journey (00:06:26) Attributes vs. Skills (00:10:02) The Five Categories of Attributes (00:13:02) Commonalities Among Top Performers (00:14:37) How to Develop Attributes (00:16:10) Creating Environments That Bring Out the Best (00:19:54) The Neuroscience of Courage (00:26:59) Peak Performance vs. Optimal Performance (00:29:17) Understanding Narcissism as an Attribute (00:32:33) Insouciance and Marching to Your Own Beat (00:36:48) How to Use Your Assessment Results (00:38:52) Real-World Success Stories (00:40:12) What Being a Game Changer Means Links & Resources: The Attributes: 25 Hidden Drivers of Optimal Performance by Rich Diviney The Attributes Huberman Lab Podcast Navy SEAL Training Purdue University Learn what sustainable growth can look like for your firm at crispcoach.com. Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. If you enjoyed this episode, you may also like: 471. How Core Values Affect Leadership, Culture, and Fulfillment with Robert Glazer 366. How to Transform Your Business with Military Precision and Strategy with John Berry 62. John Maxwell - Leadership is a Verb, Not a Noun

    483. The Hidden Traits of the Most Successful People with Rich Diviney [Encore Edition]

  5. Jul 23

    482. AMMA — Navigating Private Equity, AI, and Team Dynamics

    What happens when your industry gets flooded with outside capital, your team won't match your effort, and AI is rewriting the rules overnight? In this special live AMMA episode of The Game Changing Attorney Podcast, Michael Mogill takes unfiltered questions from law firm owners at the SELECT retreat, covering everything from team motivation to private equity to AI's impact on legal marketing. From why intrinsic drive can't be taught to how to position your firm for a future shaped by PE consolidation, this AMMA is a rapid-fire masterclass in leadership, strategy, and building something worth owning. Here's what you'll learn: Why intrinsic drive can't be coached, and what to do when your team doesn't have it How private equity is reshaping legal, and why the middle of the market is the most dangerous place to be What it takes to attract premium clients through brand, not volume The firms that win from here aren't the hardest working, they're the ones nobody can afford to ignore. (00:00:00) Introduction (00:02:05) Motivating your team (00:04:30) We no longer coach effort (00:05:25) PE and the future of law firms (00:07:30) The MSO model (00:08:54) Marketing for niche practices (00:10:14) The James Sexton playbook (00:12:20) AI, layoffs, and your team (00:14:45) AI as a growth lever (00:16:28) Should you pursue an MSO? (00:18:25) There is no easy money (00:19:41) Run your own race ---- Links & Resources: Morgan & Morgan James Sexton David Goggins Can't Hurt Me by David Goggins Ken Rideout John Foy & Associates Andrew Huberman Atlanta Tech Village David Cummings ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 456. AMMA - Why It’s Your Fault If Your Team Isn’t Performing 377. AMMA - Market Chaos: How to Not Just Survive, But Thrive 345. AMMA - The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead

    482. AMMA — Navigating Private Equity, AI, and Team Dynamics

  6. Jul 21

    481. The Real Drivers of Human Performance with Andy Walshe

    What if the data you're obsessing over is the very thing capping how far you can go? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Andy Walshe, the human performance leader behind Red Bull's high-performance program and the Felix Baumgartner stratosphere jump. They dig into why the metrics everyone chases can only take you so far, and why the traits that truly separate elite performers (character, creativity, how you show up when it's hard) are the ones almost no one is actually training. It's a look under the hood of what elite performance really requires when the stakes are highest. Here's what you'll learn: How character, not metrics, can be the real dividing line between good and elite How to train creativity as a skill instead of treating it as a gift you're born with What it takes to perform under extreme pressure when everything is on the line If you've been optimizing the measurable and ignoring the human, this is your wake-up call. (00:00:00) Introduction (00:02:40) From athlete to performance coach (00:03:31) Why Red Bull obsesses over performance (00:05:38) What makes elite performers special (00:07:18) Not everything can be measured (00:09:27) Training character and creativity (00:12:00) The Felix Baumgartner jump (00:20:32) Why the Enhanced Games flopped (00:23:12) Training under manufactured fear (00:27:05) The right dose of stress (00:30:00) What cold plunging really trains (00:32:09) No secrets: the 70-20-10 rule (00:36:55) The trait that predicts greatness (00:39:24) Do elite traits cross fields? (00:41:31) Ego, humility, and luck (00:45:47) What it means to be a game changer ---- Links & Resources: Andy Walshe Liminal Collective Red Bull Stratos Felix Baumgartner Joe Kittinger Enhanced Games Australian Institute of Sport ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 461. Mastering Biological Fundamentals for Elite Performance with Dr. Kristen Holmes 338. Will Ahmed - From Stress to Success: Optimizing the Entrepreneurial Journey 298. Rich Diviney - The Fundamental Traits Navy SEALs Use to Excel

    481. The Real Drivers of Human Performance with Andy Walshe

  7. Jul 16

    480. AMMA — The Cost of Following Wrong Advice

    The advice you respect most might be the exact thing keeping your firm stuck. In this AMMA episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle one of the hardest questions in growth: whose advice do you actually follow? Sparked by a listener stuck between her own instinct to get ahead of AI and a respected managing partner telling her to "let everyone else be the guinea pig," Michael breaks down why waiting out a technological shift is a decision you'll regret, why the source of advice matters as much as the content, and why doing great work means nothing if you don't market it. Here's what you'll learn: Why waiting on AI is a permanent competitive disadvantage rather than a safe hold How to tell when a mentor's advice fits your season and when it's holding you back What it takes to turn great work into the visibility that actually wins the best cases Your competitors aren't waiting for permission, and neither should you. (00:00:00) Introduction (00:07:18) The claw machine lesson (00:11:26) Q1: Should we wait on AI? (00:12:02) Early vs. late adopters (00:15:47) Growing or dying (00:17:27) Q2: A mentor says slow down (00:18:11) Right advice, wrong season (00:21:23) Why balance can cost you (00:23:54) Q3: The worst advice (00:25:50) Best cases go to marketers (00:27:43) You can't be hired in secret ---- Links & Resources: Apple Vision Pro Maslow's Hierarchy of Needs ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 477. The Nitty Gritty of AI From an Attorney and AI Expert with Mike Brown 345. AMMA - The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead 268. AMMA - Resilience in the Face of Uncertainty

    480. AMMA — The Cost of Following Wrong Advice

  8. Jul 14

    479. Using Sports Psychology in the Business World with Tom Mitchell

    You clawed your way to the top. So why does the fire that got you there feel like it's going out? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Tom Mitchell, the sports psychologist who spent 14 years with the Golden State Warriors and co-authored “The Winning Spirit” with NFL legend Joe Montana. They dig into how elite performers keep their edge long after the money and titles roll in, why the best leaders coach with questions instead of commands, and how one conversation can turn locker-room friction into championship chemistry. It's a masterclass in the mental game, built for the court and the boardroom alike. Here's what you'll learn: Why owning your strengths (not fixing your weaknesses) is what actually gets you paid How to have courageous conversations that eliminate partnership friction instead of letting it fester Why a relentless inner "burn" outlasts raw talent, and how to reignite it when a team gets comfortable Pressure is a privilege, and this episode will change how you carry it. (00:00:00) Introduction (00:02:23) Tom's Path to the Warriors (00:05:06) Discovering the Mental Edge (00:08:43) Courageous Conversations (00:12:43) Coaching vs. Advice Giving (00:15:00) The Question Behind the Question (00:17:49) What Joe Montana Taught Him (00:22:56) Non-Negotiable Standards (00:25:04) Five Principles of Greatness (00:30:58) Reigniting the Burn (00:33:03) Knicks vs. Spurs Breakdown (00:36:33) What Being a Game Changer Means ---- Links & Resources: The Winning Spirit: 16 Timeless Principles That Drive Performance Excellence by Joe Montana and Tom Mitchell Golden State Warriors Los Angeles Lakers Tom Mitchell Joe Montana Billie Jean King Phil Jackson Chris Mullin Mickey Hart Gregg Popovich Sugar Ray Leonard ---- Learn what sustainable growth can look like for your firm at crispcoach.com. ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 418. Why Discipline Without Toxicity Wins Every Time with Dominique Dawes 255. Joe De Sena - The Spartan Mindset: Embracing Discomfort and Unleashing Mental Toughness 176. George Foreman III - The Fighter’s Mentality

    479. Using Sports Psychology in the Business World with Tom Mitchell
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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/

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