122 episodes

I always hated the term "Public Relations." It always sounded so greasy and salesy to me. Years later I realize the concept of "relating to the public" is simply communication. It's in every facet of our daily lives. And if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Public Relations is ultimately one of the most expressly human aspects of life.Across the landscape of global communication, the role of Public Relations (PR) has become increasingly pivotal. As a profession, Public Relations stands at the crossroads of information dissemination and perception management, embodying the complex interplay between organizations, media, and the public. At its core, Public Relations is about forging connections, a mission that has elevated it to a thriving profession in our modern society.Public Relations professionals harness a diverse toolkit of strategies to navigate this multifaceted domain. Their expertise spans across marketing, government relations, media relations, crisis management, and stakeholder engagement. Each of these elements serves as a cornerstone in the foundation of Public Relations, contributing to its stature and effectiveness. Marketing initiatives, for example, are not just about promoting products or services but about storytelling that resonates with audiences on a personal level. Government and media relations are about establishing trust and transparency, ensuring that communications are both reliable and beneficial to the public interest.Crisis management and stakeholder engagement further illustrate the crucial roles played by Public Relations experts. In times of crisis, these professionals are the architects of strategies that protect and rehabilitate an organization's image. Through stakeholder engagement, they build and maintain relationships that are essential for mutual understanding and support. This comprehensive approach to communication underscores the versatility and indispensability of Public Relations in today's world.The tangible outputs have impacts. Press releases earn widespread media placement, websites and social media campaigns captivate and influence, short-form videos seize our attention, and podcasts linger in our memory—all these are manifestations of the influence Public Relations has on our collective consciousness. These tools and platforms are meticulously crafted to shape perceptions, drive narratives, and inspire action. They demonstrate the profound ability of Public Relations to mold public discourse and interaction.At the forefront of these endeavors stand the Public Relations professionals, whose skills in understanding, influencing, informing, and inspiring are unparalleled. Their work is not just about conveying messages but about creating dialogue, fostering understanding, and building bridges between entities and individuals. Through strategic planning, creative execution, and ethical practice, they navigate the complexities of public discourse, ensuring that their organizations or clients are not only heard but also understood and appreciated.                                                                                

Stories and Strategies for Public Relations and Marketing Stories and Strategies

    • Business
    • 5.0 • 9 Ratings

I always hated the term "Public Relations." It always sounded so greasy and salesy to me. Years later I realize the concept of "relating to the public" is simply communication. It's in every facet of our daily lives. And if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Public Relations is ultimately one of the most expressly human aspects of life.Across the landscape of global communication, the role of Public Relations (PR) has become increasingly pivotal. As a profession, Public Relations stands at the crossroads of information dissemination and perception management, embodying the complex interplay between organizations, media, and the public. At its core, Public Relations is about forging connections, a mission that has elevated it to a thriving profession in our modern society.Public Relations professionals harness a diverse toolkit of strategies to navigate this multifaceted domain. Their expertise spans across marketing, government relations, media relations, crisis management, and stakeholder engagement. Each of these elements serves as a cornerstone in the foundation of Public Relations, contributing to its stature and effectiveness. Marketing initiatives, for example, are not just about promoting products or services but about storytelling that resonates with audiences on a personal level. Government and media relations are about establishing trust and transparency, ensuring that communications are both reliable and beneficial to the public interest.Crisis management and stakeholder engagement further illustrate the crucial roles played by Public Relations experts. In times of crisis, these professionals are the architects of strategies that protect and rehabilitate an organization's image. Through stakeholder engagement, they build and maintain relationships that are essential for mutual understanding and support. This comprehensive approach to communication underscores the versatility and indispensability of Public Relations in today's world.The tangible outputs have impacts. Press releases earn widespread media placement, websites and social media campaigns captivate and influence, short-form videos seize our attention, and podcasts linger in our memory—all these are manifestations of the influence Public Relations has on our collective consciousness. These tools and platforms are meticulously crafted to shape perceptions, drive narratives, and inspire action. They demonstrate the profound ability of Public Relations to mold public discourse and interaction.At the forefront of these endeavors stand the Public Relations professionals, whose skills in understanding, influencing, informing, and inspiring are unparalleled. Their work is not just about conveying messages but about creating dialogue, fostering understanding, and building bridges between entities and individuals. Through strategic planning, creative execution, and ethical practice, they navigate the complexities of public discourse, ensuring that their organizations or clients are not only heard but also understood and appreciated.                                                                                

    The Rise of Virtual Influencers and Global Engagement

    The Rise of Virtual Influencers and Global Engagement

    Frankie is the dinosaur that went digital.

    The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named Frankie. This multifaceted initiative, which spanned a video in 38 languages, social media outreach, a children’s book, and various global events, successfully reached an audience of 2.2 billion.

    In this episode we dig into the strategies behind the campaign's broad reach, including content repurposing for diverse platforms and audiences, and the compelling use of personal narratives to forge a community rather than just an audience.

    Guest: Nicholas Bruneau
    Website | Email | Skype | LinkedIn

    Engage with Impact Website
    Engage with Impact on Amazon
    Check out the YouTube Trailer for the Engage with Impact book
    Watch Frankie the Dinosaur Video

    Rate this podcast with just one click 
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    • 24 min
    Exploring the Agile Framework for Communications

    Exploring the Agile Framework for Communications

    In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today.

    A – Adopt a Startup Mentality
    G – Go Digital First
    I – Inspire with Personal Stories
    L – Leverage Your Content
    E – Empower Your Community

    Listen For
    7:32 Utilizing Digital Strategies Effectively
    9:32 Developing On-Message Tools
    16:54 Optimizing SEO

    Guest: Nicholas Bruneau
    Website | Email | Skype | LinkedIn

    Engage with Impact Website
    Engage with Impact on Amazon
    Check out the YouTube Trailer for the Engage with Impact book
    Watch the original 2012 video Science, It’s a Girl Thing 
    Rate this podcast with just one click 
    Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies
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    • 21 min
    Beyond the Script: Effective Customer Service Communication

    Beyond the Script: Effective Customer Service Communication

    In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With the rise of digital interactions over traditional shopping experiences, customer service agents have become more than problem solvers; they are guides, educators, and relationship builders. Their ability to effectively interact with various types of people, in various kinds of moods, can be the defining factor between gaining loyal customers or losing them. 

    Studies show the cost of acquiring new customers can be five to 25 times higher than the expense involved in retaining existing ones. So investing in the training and development of these agents is not merely an option, it’s a business imperative. Their role as the primary point of contact makes them vital in shaping customer experiences and sustaining the company’s competitive edge.

    Guest: Priscilla Brooke
    Website | Email | X | Instagram
    Priscilla’s podcast Happy to Help

    Priscilla Brooke is the Head of Podcaster Success for Buzzsprout, a podcast-hosting service, based in Jacksonville Florida.

    Rate this podcast with just one click

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    • 29 min
    Setting the Rules: Why and How to Regulate AI in Public Relations

    Setting the Rules: Why and How to Regulate AI in Public Relations

    What are the rules? 

    In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the critical conversation about the impact of AI, the void of formal regulations, and the industry's quest for ethical self-regulation. 

    It may well be up to us as a profession to craft our own ethical guidelines and envision what effective self-regulation could look like to safeguard the future of communications. 
    In this episode, a glimpse into what those regulations might look like. And should we even have rules for something we don’t really understand yet?
    Listen For
    5:29 The Revolutionary Impact of AI and the Need for Self-Regulation
    6:47 The Broader Influence of AI and the Challenge of Regulation
    9:53 The Premature Nature of AI Regulation and the Importance of Education
    14:07 Self-Regulation, Ethical Guidelines, and the Potential Role of Gen Z
    Guests:
    Professor Christian Stiegler
    LinkedIn | Guiding Light | Website
    Prof. Dr. Christian Stiegler is the Director of Guiding Light - an international organisation for ethics and sustainability in technologies. As an award-winning researcher and internationally renowned expert on emerging technologies, he writes and speaks extensively on subjects such as XR, AI, technology ethics, the metaverse and emerging technologies.

    Manuel Hűttl, CEO Milk & Honey PR
    LinkedIn | Facebook | Instagram | Website
    Manuel Hüttl is Partner and CEO of Milk & Honey PR, a global Public Relations agency dedicated to shaping brand reputation. He is an industry veteran with over twenty years of experience, and opened Milk & Honey’s first continental Europe office in 2022. Manuel Hüttl holds various board positions and leads the AI Steering Group at Milk & Honey PR.

    Download the AI Ethical Playbook by Milk & Honey

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    • 24 min
    The Power of Podcasts for Developing Brand Affinity

    The Power of Podcasts for Developing Brand Affinity

    Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that shines a spotlight on local leaders and innovators.

    In this episode Tyler shares his strategic insights on how podcasting can be a powerful tool for developing brand affinity, engaging with a community of listeners, and creating a loyal customer base.

    Listen For
    7:01 Overcoming Initial Hesitations
    10:10 Podcasting as a Business Tool
    18:59 Content Repurposing and Engagement Metrics

    Guest: Tyler Chisholm
    Website | Email | X | LinkedIn | Instagram | YouTube | Facebook

    Listen to Tyler’s podcast Collisions YYC

    Rate this podcast with just one click 
    Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies
    Stories and Strategies Website
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    • 25 min
    The Strategic Storyteller

    The Strategic Storyteller

    Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose.

    In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goals.

    The discussion emphasizes the necessity of strategic intent behind stories, citing examples by Marriott Hotels, a Fortune 50 company, and Ronald Reagan at the Berlin Wall.

    Listen For:
    03:44 Strategy Over Story
    07:19 The Physical Power of Messaging
    10:01 Audience Desires vs. Business Goals
    18:53 The Historic Call to Action

    Guest: Mike Nachshen, Fortis Strategic Communications LLC
    Website | LinkedIn
    Read Mike’s article in PR Daily about Why Strategy Beats Storytelling Every Time

    Reagan Library Berlin Wall Speech

    Rate this podcast with just one click 

    Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies
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    • 21 min
  • © 2024 Stories and Strategies for Public Relations and Marketing

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Ashlie E.M. ,

Engaging

I love listening to this podcast. I have gained valuable strategic insights from multiple different episodes! Keep these coming! Excellent work here!

jamesjana ,

Smart PR convos

S

chrismillspr ,

Love the Show! Great Writing and Interviews!

Love this show! As a PR pro and podcaster too this is great stuff! Intros are the best around.

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