PM Collective - The ART of Property Management

Ashleigh Goodchild
  • 3.0 (1)
  • Entrepreneurship
  • Updated Biweekly

The Art of Property Management is where the real conversations happen. The ones about leading without enough support, building portfolios and careers, and staying relevant in an industry that doesn't slow down for anyone. Each episode, Ashleigh Goodchild brings her 25+ years of on-the-ground experience and some of the sharpest minds in the industry to talk about what it actually takes to build a property management business that lasts. The challenges, the director dynamics, the moments that nearly broke you, and the ones that changed everything. Join the PM Collective community on Facebook and Instagram. www.pmcollective.com.au

  1. 12h ago

    Your Numbers Tell You What To Fix Next

    Send us Fan Mail We sit down with Chris Mercer to get brutally clear on what real estate agency numbers actually reveal and why benchmarking beats gut feel every time. We dig into rent roll strategy, acquisition reality, and the productivity standards that separate busy teams from profitable ones.  • Chris’s background and why he focuses on the business of real estate  • How a standard profit model makes benchmarking fair and actionable  • What a rent roll should predict about future sales volume  • Why some agencies manage well but miss listings and market share  • Profitability vs valuation in property management and how banks are changing the rules  • Acquisition myths, debt sanity, and why payback often takes longer than planned  • The scoreboard mindset: numbers reflect actions, not wishes  • Property management productivity as properties per total staff count  • Why software alone hasn’t lifted portfolios per head and how utilisation matters  • Proactive systems that prevent problems and reduce overservicing  • Scaling to 2000 managements with churn maths and smarter growth timing  If anyone is interested in finding out more, I use it in my business, I love it. So you can reach out to Chris or you can reach out to me and I’ll put you in touch. www.reapdashboard.com.au or chris@thelivegroup.com.au This podcast is sponsored by MyConnect. Todays Sponsor is MyConnect: They reward you generously for every successful connection we receive from your office. We also regularly run campaigns and exclusive events to reward our partners for their ongoing support. Working seamlessly with popular trust softwares, the process is easy for property managers who can reap the benefit. www.myconnect.com.au This podcast is sponsored by Property Assist. Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all! Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service www.propertyassistwa.com.au

    Your Numbers Tell You What To Fix Next

  2. Aug 30

    How to Talk to Investors: Positive Language, Surveys & Client Confidence

    Send us Fan Mail Are you a property manager — or a business owner and investor? The words you choose shape how landlords, investors, and your market see your property management business, and most of us are underselling ourselves. In this episode, we unpack: Why "I'm a property manager" undersells you, and what to say insteadJob titles that elevate your team ("Senior Property Manager," "Administrative Manager") — and the ones that make us cringeHow we surveyed our clients after the federal budget, and why nearly 70% of investors weren't concerned despite the doom-and-gloom headlinesWhat to say when a landlord is thinking of selling their investment propertyWhy "adjusting the rent" beats "dropping the rent" — and other positive language scripts that build trustHow to turn your own portfolio data into a local benchmarking report the media can't compete withWhether you run a property management business in Australia or anywhere in the world, this one will change how you introduce yourself at your next networking event. Guest: Anita Walker from Pearl Property in Western Australia This podcast is sponsored by MyConnect. Todays Sponsor is MyConnect: They reward you generously for every successful connection we receive from your office. We also regularly run campaigns and exclusive events to reward our partners for their ongoing support. Working seamlessly with popular trust softwares, the process is easy for property managers who can reap the benefit. www.myconnect.com.au This podcast is sponsored by Property Assist. Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all! Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service www.propertyassistwa.com.au

    How to Talk to Investors: Positive Language, Surveys & Client Confidence

  3. Aug 23

    A Specialist Broker Explains How Rent Roll Lending Works

    Send us Fan Mail We sit down with rent roll finance broker Travis Whelan to unpack how rent roll lending actually works and why most real estate agencies waste time going to the wrong bank or the wrong banker. We get honest about what lenders look for, what prep makes you fundable, and how messy books can block your next acquisition even when the rent roll looks healthy.  • Travis’ background in business banking and rent roll finance  • how rent roll finance differs from standard mortgage broking  • why only a handful of lenders truly play in the space  • what happens when one bank says no and another says yes  • the mix of micro agencies, bolt-on purchases, and large exits  • why “paid off in three years” often becomes eight to ten  • the rise of property managers starting micro businesses for lifestyle and autonomy  • the sales director dilemma and why some undervalue the rent roll  • outsourcing as a bridge strategy for small portfolios  • what documents lenders want: financials, tax returns, valuation reports, statements, personal position  • why formal pre-approval is hard for buying a rent roll  • personal expenses in the P&L, EBITDA vs adjusted EBITDA, and what banks will accept  • how to get sale ready years before you sell  Travis at www.therentrollfinancebroker.com.au or find The Rent Roll Finance Broker on Instagram or Facebook  This podcast is sponsored by MyConnect. Todays Sponsor is MyConnect: They reward you generously for every successful connection we receive from your office. We also regularly run campaigns and exclusive events to reward our partners for their ongoing support. Working seamlessly with popular trust softwares, the process is easy for property managers who can reap the benefit. www.myconnect.com.au This podcast is sponsored by Property Assist. Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all! Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service www.propertyassistwa.com.au

    A Specialist Broker Explains How Rent Roll Lending Works

  4. Aug 16

    Annual Investor Audits

    Send us Fan Mail We unpack the mindset shift that turns an annual investor audit from a scary “what if I get it wrong” idea into a practical service that builds trust and loyalty with landlords. We also get specific about language, time limits, and follow-up systems so property managers can add investment value without crossing into financial advice.  • delaying implementation because of fear of getting it wrong and how to move past it  • sending audit invites in waves to manage workload and calm nerves  • what uptake really looks like across a portfolio and why the invite still matters  • why savvy interstate investors tend to book more often  • reframing property managers as investment experts with unique portfolio insight  • using disclaimers and referrals to avoid giving financial advice  • prompting better decisions by asking about interest rates, brokers, and insurance reviews  • balancing efficiency with relationship-building and reading the room  • options for owners who do not book, including lighter updates and careful wording  • using lease renewal lead time to educate owners and plan maintenance earlier  • training teams so knowledge does not get lost through staff changes  • setting tasks to follow up 12 months later and comparing reports year to year  This podcast is sponsored by MyConnect. Todays Sponsor is MyConnect: They reward you generously for every successful connection we receive from your office. We also regularly run campaigns and exclusive events to reward our partners for their ongoing support. Working seamlessly with popular trust softwares, the process is easy for property managers who can reap the benefit. www.myconnect.com.au This podcast is sponsored by Property Assist. Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all! Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service www.propertyassistwa.com.au

    Annual Investor Audits

  5. Aug 9

    How A Property Management Head Of Department Keeps Clients Calm

    Send us Fan Mail We sit down with Sara Press to talk about what property management leadership looks like when you stay hands-on and still protect your team’s time, energy, and judgement. We dig into escalations, client psychology, and the shift from being a manager to being a leader as portfolios grow and legislation changes.  • Sarah’s background in property management and her hands-on Head of Department role  • How escalations start, how we triage them, and how we stop issues looping for weeks  • Coaching property managers to bring facts, options, and documentation before we step in  • Using legislation and clear record keeping to reduce risk and strengthen outcomes  • Portfolio size, support layers, and how assistants smooth workload spikes  • Handling owners who bypass the property manager and call the department head  • Head of Department versus Operations Manager responsibilities and how they work together  • Team capacity, culture, and why accessible “random leadership” beats formal one-on-ones  • Personal boundaries that help leaders recover and switch off after work  This podcast is sponsored by MyConnect. Todays Sponsor is MyConnect: They reward you generously for every successful connection we receive from your office. We also regularly run campaigns and exclusive events to reward our partners for their ongoing support. Working seamlessly with popular trust softwares, the process is easy for property managers who can reap the benefit. www.myconnect.com.au This podcast is sponsored by Property Assist. Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all! Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service www.propertyassistwa.com.au

    How A Property Management Head Of Department Keeps Clients Calm

  6. Aug 2

    Are You Avoiding Cold Calls Or Avoiding Growth

    Send us Fan Mail We pressure test cold calling with Kenslee from Platinum and land on a simple truth: it works when the list is clean, the script is tight, and the follow-up system runs in the background. We share real numbers from a 1,000-dial month, plus how we balance cold outreach with retention, referrals, and mindset so growth actually sticks.  • why cold calling still belongs in a property management BDM toolkit  • building a qualified landlord call list using RP Data and ID4me  • handling “Where did you get my number from?” without losing confidence  • using offshore VAs for data scraping, admin support, and follow-up tasks  • defining a lead as “yes, send me info” and logging everything into a CRM nurture campaign  • what 950 to 1,000 calls can produce in leads and new managements  • realistic ramp-up timelines for new BDMs and new territories  • relationship manager vs BDM and when an SDR or appointment setter makes sense  • calling existing clients, investor audits, and why phone beats long emails  • churn rate as the hidden metric that decides whether growth matters  If you are thinking that you wanna do cold calling and maybe your numbers aren't there and you need to do something- then reach out to Kenslee, who can help you with how she developed her script This podcast is sponsored by MyConnect. Todays Sponsor is MyConnect: They reward you generously for every successful connection we receive from your office. We also regularly run campaigns and exclusive events to reward our partners for their ongoing support. Working seamlessly with popular trust softwares, the process is easy for property managers who can reap the benefit. www.myconnect.com.au This podcast is sponsored by Property Assist. Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all! Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service www.propertyassistwa.com.au

    Are You Avoiding Cold Calls Or Avoiding Growth

  7. Jul 26

    What If The Future Property Manager Stops Typing Leases

    Send us Fan Mail We sit down with Tania to trace her 30-year path through real estate, a surprising detour into catering, and the service mindset that makes people remember your name years later. We also get practical about offshore virtual assistants, AI-era communication, and how property managers can reclaim time to do the high-trust work that actually grows portfolios.  • Tania’s career journey from receptionist to senior property management  • Leaving the industry for family, returning with clearer strengths and boundaries  • Building a catering business and the transferable skills of planning, pressure and client service  • “Delivering an experience” as the real differentiator in property management  • Listening more, slowing down, using a filter and respecting what matters to the client  • Offshore virtual assistants as capacity builders rather than replacements  • Cybersecurity and process benefits of office-based offshore teams  • Delegation, trust and the 90% done versus perfection mindset  • Why leasing may become a higher-value senior role as automation grows  • AI, tribunals and handling long emotional emails with short factual replies  This podcast is sponsored by MyConnect. Todays Sponsor is MyConnect: They reward you generously for every successful connection we receive from your office. We also regularly run campaigns and exclusive events to reward our partners for their ongoing support. Working seamlessly with popular trust softwares, the process is easy for property managers who can reap the benefit. www.myconnect.com.au This podcast is sponsored by Property Assist. Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all! Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service www.propertyassistwa.com.au

    What If The Future Property Manager Stops Typing Leases

  8. Jul 19

    REPLAY PMC AUDIO SUMMIT 2025 / Keeping Your Team Energised Through Year-End by Deb Gidman

    Send us Fan Mail We talk about why the end-of-year rush drains teams and how connection helps us stay steady when pressure climbs. We share research, planning tips for property management, and simple traditions that keep morale high without adding more stress. • Why end-of-year workload and Christmas pressure hit morale so fast • Australian engagement and mental health stats that make connection a business issue • Planning inspections, vacancies, and move-outs to reduce December chaos • Keeping office energy calm so stress does not spread • Low-budget ways to build belonging through food, games, and shared laughs • Recognition and psychological safety as practical productivity tools • Weekly habits that lift spirits and carry culture into January Take care of yourselves, take care of your work colleagues and have a wonderful Christmas. This podcast is sponsored by Property Assist. Business owners are building their rental portfolios faster than ever and Property Managers can’t possibly do it all! Keep your property managers doing what they love and outsource the things they don’t to a company that thrives on positive feedback and guarantees a premium personalised service www.propertyassistwa.com.au

    REPLAY PMC AUDIO SUMMIT 2025 / Keeping Your Team Energised Through Year-End by Deb Gidman
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About

The Art of Property Management is where the real conversations happen. The ones about leading without enough support, building portfolios and careers, and staying relevant in an industry that doesn't slow down for anyone. Each episode, Ashleigh Goodchild brings her 25+ years of on-the-ground experience and some of the sharpest minds in the industry to talk about what it actually takes to build a property management business that lasts. The challenges, the director dynamics, the moments that nearly broke you, and the ones that changed everything. Join the PM Collective community on Facebook and Instagram. www.pmcollective.com.au

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