NAILED IT! The Business of Construction

Joseph Hughes and Elizabeth Lytle at Contractor Dynamics
  • 4.5 (13)
  • Entrepreneurship
  • Updated Semiweekly

NAILED IT! The Business of Construction" is a podcast dedicated to empowering professionals in the roofing and construction industry. Hosted by Joseph Hughes and Elizabeth Lytle, along with contributions from the Contractor Dynamics team and industry experts, the podcast delves into strategies for business growth, effective marketing, leadership development, and operational excellence. Each episode offers actionable insights and real-world experiences to help contractors and construction business owners thrive in a competitive market.

  1. 2d ago

    313. Google LSA Is Changing in August 2026 - Roofing Companies, Do This Now

    Want help navigating the Google LSA changes and protecting your lead flow? Book a demo with our team: https://www.contractordynamics.com/book-a-demo/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.29.26 Starting August 2026, Google is merging Local Service Ads into the PPC platform. If you own a roofing company, this changes how you manage your lead flow and how you need to set up and review your ads. In this episode, Coleman breaks down: Key Takeaways for Contractors ✔️ What's actually changing with the LSA-to-PPC shift, and what isn't ✔️ Why your historical LSA data won't carry over, and what to export before it's gone for good ✔️ What this means for your pay-per-lead model and dispute process ✔️ The steps roofing company owners should take right now to avoid getting caught off guard This is one of the biggest platform changes we've seen from Google in years, and most roofing companies don't even know it's happening yet. If you need help navigating this transition, Contractor Dynamics works exclusively with roofing companies on marketing strategy, done-for-you ad management, and training. Ready to put this into action for your company? Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to stay ahead of changes like this one. 👉 https://www.contractordynamics.com/book-a-demo/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.29.26 Subscribe for more roofing marketing tips and strategies. Connect with Contractor Dynamics Website: https://www.contractordynamics.com Facebook: https://www.facebook.com/ContractorDynamics Instagram: https://www.instagram.com/contractordynamics LinkedIn: https://www.linkedin.com/company/contractor-dynamics #RoofingMarketing #GoogleAds #LocalServiceAds #ContractorMarketing #RoofingBusiness #PPC #LeadGeneration #RoofingSales #HomeServiceMarketing #ContractorDynamics

  2. 3d ago

    312. The Real Reason Roofing Companies Fight on Price (It's Not Your Sales Team)

    Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.28.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.28.26 If you're constantly getting beat up on price, your first instinct is probably to blame your sales team. But there's a good chance the real problem started way before the sales conversation ever happened. In this episode, Joseph Hughes breaks down why most roofing companies market to everyone who needs a new roof, instead of everyone who needs a new roof AND actually values what they provide — and why that one mismatch is what's driving your price objections. You'll learn the difference between targeting demographics versus psychographics, how to build out your real ideal client avatar, and why your marketing message might be attracting exactly the wrong kind of customer. Key Takeaways for Contractors ✔️ Why demographics alone (age, homeownership, roof age) attract the wrong mix of customers ✔️ The difference between demographics and psychographics — and why it matters ✔️ How to build a real ideal client avatar for your roofing company ✔️ Why your brand, tone, and photos might be speaking to the wrong person ✔️ Specific messaging shifts that stop price-shopping before it starts ✔️ Why "fixing your front door" makes every part of your business easier Timestamps 00:00 Why price objections are usually a marketing problem, not a sales problem 00:26 The demographics mistake most roofing companies make 01:47 Burger vs. steak: the core problem explained 02:53 Building your real ideal client avatar 04:57 Marketing messages that speak directly to her 05:55 Fixing your front door changes everything downstream If you want to learn how Contractor Dynamics helps roofing companies build a marketing message that attracts the right clients instead of price shoppers, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.28.26 Ready to put this into action for your company? Schedule a Marketing Demo with our team and we'll show you exactly what needs to change in your marketing to stop attracting burger people and start attracting steak buyers. 👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.28.26 Connect with Contractor Dynamics Website: https://www.contractordynamics.com Facebook: https://www.facebook.com/ContractorDynamics Instagram: https://www.instagram.com/contractordynamics LinkedIn: https://www.linkedin.com/company/contractor-dynamics #RoofingMarketing #ContractorMarketing #RoofingBusiness #IdealClient #RoofingSales #LeadGeneration #BusinessGrowth #HomeServiceMarketing #ContractorDynamics

  3. Jul 23

    311. An Honest Review of Contractor Dynamics (We Turn Down 40% of Roofing Companies)

    Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.23.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.23.26 Most agencies won't tell you who they're not a fit for. In this episode, Joseph Hughes, founder of Contractor Dynamics, gives an honest self-review of the company: the good, the bad, the ugly, real client outcome ranges, and exactly who should and shouldn't work with them. Key Takeaways for Contractors ✔️ Why Contractor Dynamics turns down 30-40% of roofing companies that reach out every week ✔️ Real pricing: coaching from $2K-$5K/month, done-for-you services from $3K-$10K/month ✔️ Real client outcome ranges, from top performers seeing 2-4x revenue growth to the bottom 20% seeing marginal improvement ✔️ Why you keep ownership of your ad accounts, website, and data no matter what ✔️ Who is and isn't a fit, including owner-operators under $2M and anyone wanting zero involvement in their own marketing Key Timestamps 00:00 Most companies won't publish real reviews of themselves 01:11 What we do really well 02:33 What we're not so great at 03:21 The ugly truth about who we turn away 04:42 Real client outcome ranges 06:09 Who is and isn't a right fit If you want to learn how Contractor Dynamics helps roofing companies build tracking systems that connect marketing activity to revenue, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.23.26 Ready to find out if we're the right fit for your business? Book a demo with our team. We'll look at your market, your numbers, and give you a straightforward answer on whether this makes sense for you. 👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.23.26 Connect with Contractor Dynamics Website: https://www.contractordynamics.com Facebook: https://www.facebook.com/ContractorDynamics Instagram: https://www.instagram.com/contractordynamics LinkedIn: https://www.linkedin.com/company/contractor-dynamics

  4. Jul 16

    310. This Roofing Company's Marketing Was a Complete Black Box. Here's What We Found.

    Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26 If you're a roofing company owner asking "what is my marketing actually doing for my business," this episode is for you. In this episode, Joseph breaks down what Contractor Dynamics is building for a new client: a Utah roofing company spending $5,000 to $15,000 a month on marketing with zero visibility into what's working. He walks through the exact onboarding process, how to find wasted ad spend fast, and the three things every roofing company should demand from their marketing. Key Takeaways for Contractors ✔️ Why spending based on "how business feels" instead of data is costing you money every month ✔️ The deep dive questions we ask before touching a single ad: revenue goals, product mix, ideal client avatars ✔️ How a 12-month marketing plan gets broken into 90-day EOS quarters and weekly action items ✔️ Why most roofing companies are wasting half their ad spend, and how to find it in the first 30 days ✔️ The three things we guarantee inside 90 days: a custom playbook, weekly clarity, and a real-time ROI dashboard Key Timestamps 00:00 Why untracked marketing spend is a guessing game 01:39 What we build for every new client in year one 02:39 The onboarding deep dive: goals, verticals, client avatars 05:20 The weekly playbook and hands-on implementation support 06:46 Finding wasted ad spend and quick wins in 30 days 09:57 The 90-day guarantee: playbook, clarity, ROI dashboard If you want to learn how Contractor Dynamics helps roofing companies build systems that connect marketing activity to revenue, watch this free video that walks through our entire system: https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26 Ready to put this into action for your company? Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to make the most of your marketing. 👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.16.26 Connect with Contractor Dynamics Website: https://www.contractordynamics.com Facebook: https://www.facebook.com/ContractorDynamics Instagram: https://www.instagram.com/contractordynamics LinkedIn: https://www.linkedin.com/company/contractor-dynamics

  5. Jul 14

    309. Stop Chasing More Leads. Start Making More Money From the Ones You Already Have.

    Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.14.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.14.26 If you're a roofing company owner asking "how do I make the next 90 days as profitable as possible without spending more on ads," this episode is for you. In this episode, Brad and Elizabeth break down the busy season playbook that helps roofing companies increase revenue by improving speed-to-lead, neighborhood marketing, referrals, and sales-and-marketing collaboration, instead of just buying more leads. Key Takeaways for Contractors ✔️ Why the average company loses jobs by responding in hours instead of minutes, and what it costs per missed lead ✔️ How to become five-mile famous and generate more jobs from neighborhoods you're already working in ✔️ How to build a referral system that seeds the ask throughout the entire sales process, not just at the end ✔️ Why every job should produce 10-20 pieces of content instead of one before-and-after post ✔️ Why sales and marketing teams need a weekly feedback loop to stop wasting ad spend on the wrong leads Key Timestamps 00:00 Why chasing more leads isn't the answer 03:21 Speed-to-lead: win the job in the first five minutes 09:00 Build neighborhood momentum and become five-mile famous 17:54 Turn every job into a referral system 23:25 Turn every job into 10-20 pieces of content 26:20 Why sales and marketing need to talk every week If you want to learn how Contractor Dynamics helps roofing companies build systems that connect marketing activity to revenue, watch this free video that walks through our entire system: https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.14.26 Ready to put this into action for your company? Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to make the most of your busy season. 👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.14.26 Connect with Contractor Dynamics Website: https://www.contractordynamics.com Facebook: https://www.facebook.com/ContractorDynamics Instagram: https://www.instagram.com/contractordynamics LinkedIn: https://www.linkedin.com/company/contractor-dynamics

  6. Jul 9

    308. How To WIN With Meta Ads In 2026 - Live Demonstration!

    Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.09.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.09.26 If you've run Meta ads before (on your own or through an agency) and just can't get them to work anymore, this video is for you. Joseph Hughes opens up the actual Contractor Dynamics Meta Ads Manager, live, to show you what's really happening behind the scenes of a working campaign. This isn't theory. It's a real, live look at real ads, real spend, and real results. You'll learn why Meta's 2024 "Andromeda" algorithm update changed everything about how ads get tested and scaled, why creative diversity is now the single biggest factor in whether your ads work, and why judging an ad's performance too early can lead you to kill campaigns that just needed more of a chance. Key Takeaways for Contractors ✔️ Why Meta ads that used to work easily don't work the same way anymore ✔️ What the Andromeda algorithm update actually changed for advertisers ✔️ Why creative diversity (not budget alone) is the key to winning with Meta today ✔️ How to read cost-per-lead data without jumping to the wrong conclusion ✔️ Why quality of leads matters more than quantity ✔️ How to know when to scale a winning ad instead of guessing Key Timestamps 0:00 Why Meta ads stopped working the way they used to 2:07 The Andromeda update and what actually changed 4:42 Live look inside the Contractor Dynamics Ads Manager 7:44 Why one in 500 roofing companies have this figured out 9:34 Reading cost per lead the right way 13:48 Why underfunded ads look like they're failing (but aren't) 17:00 How to scale once you know what's working If you want to learn how Contractor Dynamics helps roofing companies build tracking systems that connect marketing activity to revenue, watch this free video that walks through our entire system: https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.09.26 Ready to build a real Meta Ads machine for your company? Schedule a Marketing Demo with our team and we'll show you exactly what it takes, whether you want us to train your in-house team or run it all for you. 👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.09.26 Connect with Contractor Dynamics Website: https://www.contractordynamics.com Facebook: https://www.facebook.com/ContractorDynamics Instagram: https://www.instagram.com/contractordynamics LinkedIn: https://www.linkedin.com/company/contractor-dynamics

  7. Jul 7

    307. The Real Cost of Hiring a Roofing Marketing Agency (Hidden Fees + Red Flags)

    Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.07.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=7.07.26 Most roofing agencies won't tell you what you're actually paying for until you're already locked in. In this episode, Joseph Hughes breaks down everything you need to know before hiring a marketing agency: the five pricing models, the red flags that should make you walk away, what actually drives costs up (and what's worth paying for), and the hidden fees nobody mentions until it's too late. If you've ever wondered whether $3,000 a month is reasonable, or gotten burned by an agency that overpromised and underdelivered, this is the video you needed six months ago. Key Takeaways for Contractors ✔️ The five pricing models agencies use and what each one really costs you ✔️ Five red flags that mean it's time to walk away ✔️ What actually drives agency pricing up (and what's worth paying for) ✔️ The hidden costs no one tells you about until you're locked in ✔️ Why the cheapest agency is almost always the most expensive one ✔️ A real case study of a $5-7M roofing company that was burning $18,000/month with no idea what it was getting Key Timestamps 0:00 Why most roofing owners have no idea what they're paying for 2:08 The five pricing models, explained 3:42 Five red flags that mean walk away 5:19 What drives agency costs up and what's actually worth it 7:13 The hidden costs nobody tells you about 8:38 Case study: the $18,000/month agency that wasn't working 10:56 Recap and what to ask before you sign If you want to learn how Contractor Dynamics helps roofing companies build marketing systems that actually connect to revenue, watch this free video that walks through our entire system: https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=7.07.26 Ready to find out what's really happening inside your marketing? Schedule a Marketing Demo with our team and we'll show you exactly what's working, what's not, and what it would take to fix it. 👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=7.07.26 Connect with Contractor Dynamics Website: https://www.contractordynamics.com Facebook: https://www.facebook.com/ContractorDynamics Instagram: https://www.instagram.com/contractordynamics LinkedIn: https://www.linkedin.com/company/contractor-dynamics

  8. Jun 30

    306. How This Roofing Company Used EOS To Build a Marketing Machine (And Finally Stop Flying Blind)

    Want our guidance to build and run your own marketing engine? Book a call with our team: https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26 If you're a roofing company owner who's been growing for years but still can't put your finger on why the numbers don't match the effort - this episode is for you. Bill Jr., VP of Sales and Marketing at Four Seasons Kanga Roof in Metro Detroit, has been in the roofing industry his whole life. He left, spent a decade in sales and marketing outside the industry, then came back. And when he did, he brought a different lens with him. In this conversation with Coleman, Client Success Director at Contractor Dynamics, Bill shares the real story behind implementing EOS, building their first-ever written marketing plan, bringing marketing in-house, and transitioning into the visionary role - all while running a company with 80+ team members responsible for 80 households. This isn't theory. It's a ground-level look at what it actually takes to grow a roofing company with intention. Key Takeaways for Contractors ✔️Why EOS became one of the two best decisions Four Seasons Kangaroof ever made ✔️How to know when your processes are documented but still inaccessible to your team ✔️Why working hard and not seeing results is often a systems problem, not a people problem ✔️What a real roofing company marketing plan actually looks like - and what's in it ✔️How bringing marketing in-house creates speed and nimbleness you can't get from outside agencies ✔️The natural friction between marketing, call center, and sales - and how to reduce it with a defined target market ✔️How AI tools like ChatGPT and Gemini were used to draft and build their first marketing plan ✔️What the visionary role actually means in EOS - and how Bill is stepping into it Key Timestamps 07:26 The pain before EOS - working hard but not seeing the results 13:42 When Bill knew EOS was actually working 19:08 The gaps in sales and marketing that EOS helped expose 32:01 Their first-ever written marketing plan - what's in it and why it matters 37:58 The role of AI in building their marketing plan 45:53 Bringing marketing in-house - speed, nimbleness, and alignment 59:15 The vision for Four Seasons Kangaroof as a company If you want to see how Contractor Dynamics helps roofing companies build marketing systems that run without the owner doing everything, watch this free video that walks through our full approach: https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26 Ready to get clarity on your marketing? Schedule a Marketing Demo with our team and we'll show you exactly what needs to be built inside your roofing company to stop guessing and start growing with confidence. 👉 https://call.contractordynamics.com/yt?utm_source=YouTube&utm_medium=Description&utm_campaign=6.30.26 Follow Four Seasons Kanga Roof and Bill Jr.: Website: https://kanga-roof.com/ Facebook: https://www.facebook.com/fourseasonskangaroof/ Instagram: https://www.instagram.com/kangaroof_mi/ Connect with Bill Jr. on LinkedIn: https://www.linkedin.com/in/bill-burkhardt/ Connect with Contractor Dynamics Website: https://www.contractordynamics.com Facebook: https://www.facebook.com/ContractorDynamics Instagram: https://www.instagram.com/contractordynamics LinkedIn: https://www.linkedin.com/company/contractor-dynamics

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4.5
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About

NAILED IT! The Business of Construction" is a podcast dedicated to empowering professionals in the roofing and construction industry. Hosted by Joseph Hughes and Elizabeth Lytle, along with contributions from the Contractor Dynamics team and industry experts, the podcast delves into strategies for business growth, effective marketing, leadership development, and operational excellence. Each episode offers actionable insights and real-world experiences to help contractors and construction business owners thrive in a competitive market.

Information

  • Creator
    Joseph Hughes and Elizabeth Lytle at Contractor Dynamics
  • Years Active
    2020 - 2026
  • Episodes
    313
  • Rating
    Clean
  • Copyright
    © Joseph Hughes and Elizabeth Lytle at Contractor Dynamics
  • Show Website
    NAILED IT! The Business of Construction

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