NAILED IT! The Business of Construction

Joseph Hughes and Elizabeth Lytle at Contractor Dynamics
  • 4.5 (13)
  • Entrepreneurship
  • Updated Weekly

NAILED IT! The Business of Construction" is a podcast dedicated to empowering professionals in the roofing and construction industry. Hosted by Joseph Hughes and Elizabeth Lytle, along with contributions from the Contractor Dynamics team and industry experts, the podcast delves into strategies for business growth, effective marketing, leadership development, and operational excellence. Each episode offers actionable insights and real-world experiences to help contractors and construction business owners thrive in a competitive market.

  1. 1d ago

    329. Should Roofing Companies Run Google Ads OR Meta Ads? (For roofing companies looking to get more leads)

    Want our guidance to build and run your own marketing engine? Book a call with our team: https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.27.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=10.27.26 If you’re a roofing company owner trying to decide between Google Ads and Meta Ads, you’re asking the wrong question. Most roofing owners treat it like a choice. Meta only brings in bot leads. Google is too expensive. Pick one and commit. The roofing companies winning right now aren’t picking. They’re running both. In this episode, Coleman Hubert, Client Success Director at Contractor Dynamics, breaks down where Meta Ads wins, where Google Ads wins, and why the two platforms work better together than either one does alone. You’ll learn how Meta builds problem awareness and brand trust, how Google captures that demand when homeowners search for a roofer, and how to split your ad budget based on where your roofing company is today. Key Takeaways for Contractors ✔️ Why “Google or Meta?” is the wrong question for most roofing companies ✔️ How Meta Ads creates problem awareness that turns into Google searches ✔️ Where Meta wins: lead volume, brand awareness, retargeting, and storm response ✔️ Where Google wins: buyer intent, faster conversions, and predictable cost per lead ✔️ Why Google Local Service Ads are a smart starting point for smaller budgets ✔️ How to split your budget at $1M to $3M vs. $3M to $7M in revenue Key Timestamps 00:00 Google Ads vs. Meta Ads: the wrong question 03:27 Where Meta Ads wins 05:37 Where Google Ads wins 07:57 Where to start based on your revenue 10:41 The real answer: run both If you want to see how Contractor Dynamics helps roofing companies build a Meta and Google ad strategy that works together, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.27.26 Ready to put this into action for your company? Schedule a Marketing Clarity Call with our team and we’ll give you a transparent look at your Meta and Google ads and show you where your budget should go based on your market. 👉 https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.27.26 Connect with Contractor Dynamics Website: https://www.contractordynamics.com Facebook: https://www.facebook.com/ContractorDynamics Instagram: https://www.instagram.com/contractordynamics LinkedIn: https://www.linkedin.com/company/contractor-dynamics #RoofingMarketing #ContractorMarketing #GoogleAds #MetaAds #FacebookAds #RoofingLeads #LeadGeneration #LocalServiceAds #RoofingBusiness #ContractorDynamics

  2. 6d ago

    328. Why Google Ads Stopped Working for Your Roofing Company

    Want our guidance to build and run your own marketing engine? Book a Marketing Clarity Call with our team: https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.22.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=10.22.26 He's spending $40,000 a month on Google Ads and barely making a profit. I'm chatting with a roofing company owner in the Northeast who's hit his breaking point with Google. He's spending more than ever, his cost to land a customer keeps climbing, and his profit is almost gone. In this video, I break down the 3 reasons your Google Ads probably aren't performing the way they used to: the algorithm has changed, big money has flooded the system, and buyer behavior has shifted. Then I show you the one number that tells you whether to spend more or pull back. Your customer acquisition cost. You'll see why you can spend $10,000 on Google Ads, have half the leads be junk, and still come out way ahead. We also cover why brand matters more than ever, and why Google can only harvest demand that's already there. Key Takeaways for Contractors ✔️ Why Google Ads costs keep climbing for roofing companies ✔️ How AI-driven algorithm changes demand daily monitoring and weekly optimization ✔️ How private equity-backed companies are driving up bid costs ✔️ Why junk leads don't automatically mean Google Ads isn't working ✔️ The 4 numbers to track for every marketing channel, every month ✔️ Why your Five Mile Famous brand creates the demand Google harvests Key Timestamps 00:00 The one number that tells you to double down or pull the plug 00:38 $40K a month on Google Ads and barely profitable 02:19 3 reasons your Google Ads stopped performing 03:45 Customer acquisition cost math: junk leads and a 14x return 05:20 The 4 numbers to track for every channel 06:52 Why brand matters more than ever If you're not sure what your Google Ads are producing, book a Marketing Clarity Call with our team. We'll look at what you're spending, what it's producing, and where your biggest opportunity is. 👉 https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.22.26 Subscribe for roofing-specific marketing education every week. Real tactics, not generic advice. Connect with Contractor Dynamics Website: https://www.contractordynamics.com Facebook: https://www.facebook.com/ContractorDynamics Instagram: https://www.instagram.com/contractordynamics LinkedIn: https://www.linkedin.com/company/contractor-dynamics #RoofingMarketing #GoogleAds #ContractorMarketing #RoofingBusiness #CustomerAcquisitionCost #PPC #LeadGeneration #BrandMarketing #HomeServiceMarketing #ContractorDynamics

  3. Oct 15

    327. Why Most Roofing Company Websites Fail to Generate Leads

    Want our guidance to build and run your own marketing engine? Book a call with our team: https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.15.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=10.15.26 If you own a roofing company and your website looks fine, but the phone isn’t ringing and the lead forms aren’t coming in, this video is for you. Our team at Contractor Dynamics has audited 500+ roofing company websites. The same eight problems show up again and again. Your website is the most leveraged marketing asset you own. Every ad dollar, every SEO hour, and every social post points back to it. If your site converts at 1% instead of 4%, you’re burning 75 cents of every marketing dollar you spend driving people to it. In this episode, Coleman Hubert walks through the eight reasons most roofing company websites fail to generate leads, plus the specific fix for each one. Work through them with your developer, or log in and fix them yourself. Key Takeaways for Contractors ✔️ Why a slow-loading website sends homeowners straight to your competitors ✔️ How to write a hero section that tells homeowners who you are in 3 to 5 seconds ✔️ Why one clear call to action beats five competing ones ✔️ The social proof and trust signals homeowners look for before trusting you with a $15,000 to $30,000 roof ✔️ How to check your mobile experience when 70% of roofing traffic comes from phones ✔️ How to set up conversion tracking and a content strategy that brings in organic leads Key Timestamps 00:00 Why your roofing website isn’t generating leads 01:52 Problem 1: Slow page speed 03:11 Problem 2: A weak hero section 04:21 Problem 3: No clear call to action 05:09 Problems 4 and 5: No social proof and missing trust signals 07:28 Problem 6: A broken mobile experience 08:07 Problem 7: No conversion tracking 09:02 Problem 8: No content strategy If you want to learn how Contractor Dynamics helps roofing companies turn their website into a lead-generating asset that connects to the rest of their marketing, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.15.26 Ready to put this into action for your company? Schedule a Marketing Clarity Call with our team and get an honest assessment of where your website and marketing stand today, and what needs to be fixed to start generating qualified leads. 👉 https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.15.26 Connect with Contractor Dynamics Website: https://www.contractordynamics.com Facebook: https://www.facebook.com/ContractorDynamics Instagram: https://www.instagram.com/contractordynamics LinkedIn: https://www.linkedin.com/company/contractor-dynamics #RoofingMarketing #ContractorMarketing #RoofingWebsite #WebsiteConversion #LeadGeneration #RoofingSEO #RoofingBusiness #HomeServiceMarketing #ContractorDynamics

  4. Oct 6

    326. Learn 97% of Meta Ads in Under 11 Minutes (For Roofing Companies)

    Want our guidance to build and run your own marketing engine? Book a call with our team: https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.06.26Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=10.06.26 If you're running Facebook ads for your roofing company and they're not working, or worse, they used to work and suddenly stopped, there's a 90% chance the problem is one of seven things. $400 leads. Leads from three states away. Leads who swear they never filled out your form. Here's the truth: Facebook isn't the problem. Facebook is still fantastic for roofing. Roofing Facebook ads fail for predictable, repeatable reasons, and most accounts have three or four of them broken at the same time. In this episode, Coleman, Client Success Director at Contractor Dynamics, breaks down the 7 most common problems we find after auditing thousands of Meta ad accounts for roofing companies. For each one, he walks through the symptom, the cause, and the exact fix you can make today. You'll also learn why the ad is only half the equation. Website Optimizations For Roofing Companies play a huge role in lead quality, because sending ad traffic to a dedicated landing page that matches your ad's call to action is what turns clicks into real, qualified leads. When it comes to website optimization for roofing, a generic homepage contact form just won't cut it. And the results speak for themselves. Duraplex fixed all seven of these issues and saw a 6X return on their Meta ads in less than five months, with $106,000 in closed revenue and $367,000 in quoted pipeline still counting. Key Takeaways for Contractors ✔️ How to fix your targeting so you stop getting out-of-area leads, renters, and job seekers ✔️ Why video ads with a strong 3-second hook beat static and AI-made graphics ✔️ How to turn a generic "free inspection" into an offer homeowners actually respond to ✔️ Why Meta instant forms bring in junk leads, and how website optimization for roofing companies fixes it ✔️ How retargeting and a fast speed to lead process lower your cost per lead ✔️ The tracking setup that shows exactly which ads are closing jobs Key Timestamps 00:00 Why your roofing Facebook ads aren't working 01:53 Problem 1: Targeting the wrong audience 03:06 Problem 2: Ad creatives that don't stop the scroll 04:22 Problem 3: A generic offer 05:32 Problem 4: Meta instant forms vs. dedicated landing pages 06:42 Problem 5: Not using retargeting 08:06 Problem 6: No speed to lead process 08:48 Problem 7: Broken tracking and attribution If you want to see how Contractor Dynamics helps roofing companies connect Meta ads, landing pages, and tracking into one system, including website optimization for roofing company landing pages that convert, watch this free video that walks through our entire system: https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.06.26 Ready to find out what's broken in your ad account?Schedule a Marketing Clarity Call with our team. We'll look into your account, show you what's wrong, and give you a realistic picture of what to expect in your market once it's fixed.👉 https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=10.06.26 Connect with Contractor Dynamics Website: https://www.contractordynamics.com Facebook: https://www.facebook.com/ContractorDynamics Instagram: https://www.instagram.com/contractordynamics LinkedIn: https://www.linkedin.com/company/contractor-dynamics #RoofingMarketing #FacebookAds #MetaAds#ContractorMarketing #RoofingBusiness #LeadGeneration #RoofingLeads #WebsiteOptimization #HomeServiceMarketing #ContractorDynamics

  5. Sep 29

    325. Why Ambitious Roofing Owners Can't Scale Their Marketing

    Want our guidance to build and run your own marketing engine? Book a call with our team: https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.29.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=9.29.26 If you're spending real money on marketing every month, and it feels chaotic, if you don't know what's producing your best jobs, you're not going to be able to scale your business without scaling that chaos right along with it. In this episode, Joe walks through a real situation we're seeing right now with an ambitious roofing owner. Multiple agencies, a real budget, big growth goals, and no real visibility into which campaigns are working. It's one of the most common patterns we run into, owners who are doing a lot, but can't see what any of it is producing. You'll learn what real marketing visibility looks like, why tracking and weekly accountability matter more than ad spend alone, and why you can't hit an aggressive growth goal without a real handle on your numbers first. Book a clarity call with our team. We'll help you map out what you need, and what you don't, so you can grow with confidence. Key Takeaways for Contractors ✔️ Why scaling chaotic marketing can grow revenue without growing profit ✔️ The hidden risk of agencies running ads in their own accounts instead of yours ✔️ How the owner becomes the bottleneck when they're also the marketing manager ✔️ Why a CRM that doesn't integrate makes marketing ROI nearly impossible to track ✔️ The marketing equation that lets you pour fuel on what's working ✔️ Why weekly ad optimization and an in-house marketing manager matter for rapid growth Key Timestamps 00:00 Turning marketing chaos into clarity 00:23 An ambitious owner aiming to go from $3M to $7M 00:57 Flying blind with agency-run ad accounts 01:49 Why the owner is the bottleneck to growth 02:29 The CRM and tracking cracks in the foundation 05:25 Too many marketing subcontractors, no cohesive strategy 05:59 The marketing equation behind profitable growth 07:56 The two-pronged plan to fix it If you want to learn how Contractor Dynamics helps roofing companies build tracking systems that connect marketing activity to revenue, watch this free video that walks through our entire system:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.29.26 Ready to trade guesswork for clarity? Schedule a Marketing Clarity Call with our team and we'll show you what's working, what's wasting budget, and what needs to be built so you can scale your roofing company without scaling the chaos. 👉 https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.29.26 Connect with Contractor Dynamics Website: https://www.contractordynamics.com Facebook: https://www.facebook.com/ContractorDynamics Instagram: https://www.instagram.com/contractordynamics LinkedIn: #RoofingMarketing #ContractorMarketing #RoofingBusiness #MarketingROI #MarketingTracking #RoofingGrowth #LeadGeneration #BusinessGrowth #HomeServiceMarketing #ContractorDynamics

  6. Sep 24

    324. Why Most Roofing Companies Can't Afford to Grow

    Want our guidance to build and run your own marketing engine? Book a Marketing Clarity Call with our team: https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.24.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=9.24.26 You want to grow your roofing company. You want to scale it. But you're stuck doing everything yourself, and you know you need help, you're just not sure you can afford it. That right there is the tell. If you can't afford to hire, you're not charging enough. In this episode, Joseph breaks down the real number you should be pricing toward (40% gross margin minimum, 45%+ ideally), and the four things that have to be true in your business before that pricing actually sticks: leads that already trust you, the right salespeople and sales process, a recruiting funnel that never stops running, and a real system for estimating and job costing. Skip these, and underpricing turns into a vicious cycle. You can't afford good people, so you hire cheap, and cheap hires can't think for themselves, so you end up micromanaging everyone, and more growth just means more pain. Get this right, and the opposite happens. You can pay above market for A players, because you can finally afford to. If you need help building the marketing system underneath this, book a clarity call with our team. We'll also fill you in on our Roofing Owners Mastermind, where we go beyond marketing into pricing, margins, and sales process every week. Key Takeaways for Contractors ✔️ Why "I can't afford to hire" is really a pricing problem ✔️ The gross margin target every roofing company should price toward ✔️ Why leads that already trust you make higher pricing stick ✔️ How the right salespeople and sales process protect your margins ✔️ Why your recruiting funnel should never stop running ✔️ How estimating and job costing keep your margins on track Key Timestamps 00:00 Can't afford to hire? You're not charging enough 00:39 The gross margin you should be pricing toward 01:28 #1: Leads from people who already trust you 02:43 #2: Great salespeople and a real sales process 03:35 #3: A recruiting funnel that never stops 04:11 #4: Accurate estimating and job costing 05:34 Why slim margins keep you stuck micromanaging 07:23 Why only 1 in 100 roofing companies gets this right If you want to see how Contractor Dynamics helps roofing companies build the marketing system that makes higher pricing possible, watch this free video that walks through our entire system: https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.24.26 Ready to put this into action for your company? Book your Marketing Clarity Call here: 👉 https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.24.26 Connect with Contractor Dynamics Website: https://www.contractordynamics.com Facebook: https://www.facebook.com/ContractorDynamics Instagram: https://www.instagram.com/contractordynamics LinkedIn: https://www.linkedin.com/company/contractor-dynamics #RoofingBusiness #RoofingMarketing #ContractorMarketing #RoofingPricing #GrossMargin #RoofingSales #HiringAPlayers #BusinessGrowth #ContractorDynamics

  7. Sep 22

    323. Why Doubling Your Revenue Could Break Your Business

    Want our guidance to build and run your own marketing engine? Book a Marketing Clarity Call with our team: https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.22.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com?utm_source=YouTube&utm_medium=Description&utm_campaign=9.22.26 Roofing owners tell us all the time they want to double revenue year over year. Almost none of them can tell us what that actually requires. In this episode, Joseph breaks down the four things that have to be true in your business before you chase a number like that: Operational capacityThe right people in the right seatsTighter control on your numbersYour own growth as a leader Most companies don't break from a lack of leads. They break from growing faster than their infrastructure can hold. This isn't about talking you out of big goals. It's about making sure ambition is paired with a real plan, not wishful thinking. If you're serious about doubling and want help building the marketing system underneath that growth, book a clarity call with our team. We'll also fill you in on our Roofing Owners Mastermind. Key Takeaways for Contractors ✔️ The four things that must be true before you chase aggressive revenue growth ✔️ Why operational capacity, not sales, is usually the real bottleneck ✔️ How tighter financial control protects your margins while you scale ✔️ Why leveling up as a leader matters as much as leveling up your team ✔️ The uncomfortable truth about who stays with you as you grow ✔️ Why a strong "why" is what actually carries you through the hardest stretch Timestamps 00:00 The foundation problem: what happens when growth outpaces infrastructure 01:14 The four things that have to be true before you double revenue 01:21 Operational capacity: why sales was never the hard part 02:30 People: getting the right people in the right seats 03:38 The numbers: tighter financial control as you scale 04:33 Leadership: why you have to level up before your team can 06:08 The warning nobody gives you: half your team won't make the jump 08:03 The one thing that carries you through: your why If you want to build the marketing system that can actually support the growth you're chasing, watch this free training that walks through what we help roofing companies put in place before they scale:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.22.26 Ready to put this into action for your company? Schedule a Marketing Clarity Call with our team and we'll show you exactly what needs to be built inside your roofing company before you chase your next revenue goal. 👉 https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.22.26 Connect with Contractor Dynamics Website: https://www.contractordynamics.com Facebook: https://www.facebook.com/ContractorDynamicsInstagram: https://www.instagram.com/contractordynamics LinkedIn: https://www.linkedin.com/company/contractor-dynamics #RoofingMarketing #ContractorDynamics #RoofingBusiness #BusinessGrowth #RoofingLeadership #ScalingYourBusiness #ContractorMarketing #HomeServiceMarketing

  8. Sep 17

    322. Why Working Harder Is Making Your Roofing Company Worse

    Want our guidance to build and run your own marketing engine? Book a call with our team: https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.17.26 Get our FREE marketing course for contractors here: https://course.contractordynamics.com/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.17.26 You didn't start your roofing company to grind inside it forever. I didn't either. In this episode, I'm talking directly to the roofing owners who feel like they're working harder than ever and somehow getting more stuck, not less. Revenue might be growing. So are your hours. So is your stress. And deep down, you already know the math. More growth the way you're doing it right now just means more pain. I walk through why the hustle that built your business becomes the exact thing capping it, the identity shift from hero to guide, and a few concrete moves to actually start buying your time back instead of grinding through another year. This one's more personal than our usual tactical content. If you're feeling stuck right now, this is for you. Key Takeaways for Contractors ✔️ Why the hustle that got your business off the ground eventually becomes the thing holding it back ✔️ How to run a time and activity audit to find what only you should be doing ✔️ How to calculate your real hourly rate and use it to build your next hire's job description ✔️ Why "Buy Back Your Time" by Dan Martell is worth reading more than once ✔️ The identity shift from hero to guide, and why it's the hardest part of scaling ✔️ Why thinking your business is "unique" is a limiting belief keeping you stuck Key Timestamps 0:00 The hustle that's keeping you stuck 1:13 How this shows up as pain in your business 2:50 Four steps to break free from the grind 3:10 Step 1: Take inventory of your time 4:01 Step 2: Know what your time is worth 5:39 Step 3: Make the hire that buys back your time 7:02 The mindset shift from hero to guide 9:24 Why "my business is different" is holding you back If you're ready to buy back your time and get off the merry-go-round, watch this free video that walks through how we help roofing owners build the systems and team to run their business without doing everything themselves:https://www.contractordynamics.com/training/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.17.26 Ready to put this into action for your company? Schedule a Marketing Clarity Call with our team and we'll show you exactly what needs to be built inside your roofing company so you can lead instead of grind. 👉 https://www.contractordynamics.com/yt-page/?utm_source=YouTube&utm_medium=Description&utm_campaign=9.17.26 Connect with me on LinkedIn: https://www.linkedin.com/in/josephwhughes/ Connect with me on Instagram: https://www.instagram.com/heyjosephhughes/ Connect with us at ContractorDynamics.com #RoofingBusiness #RoofingCompanyOwner #BusinessGrowth #Leadership #EntrepreneurMindset #ContractorDynamics #RoofingIndustry #SmallBusinessOwner

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4.5
out of 5
13 Ratings

About

NAILED IT! The Business of Construction" is a podcast dedicated to empowering professionals in the roofing and construction industry. Hosted by Joseph Hughes and Elizabeth Lytle, along with contributions from the Contractor Dynamics team and industry experts, the podcast delves into strategies for business growth, effective marketing, leadership development, and operational excellence. Each episode offers actionable insights and real-world experiences to help contractors and construction business owners thrive in a competitive market.

Information

  • Creator
    Joseph Hughes and Elizabeth Lytle at Contractor Dynamics
  • Years Active
    2020 - 2026
  • Episodes
    329
  • Rating
    Clean
  • Copyright
    © Joseph Hughes and Elizabeth Lytle at Contractor Dynamics
  • Show Website
    NAILED IT! The Business of Construction

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