The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Ayo Abbas, Marketing Consultant
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The Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing but marketing that works for architects and engineers. To me that's the most important part, the context and the relevance. The show is a mix of interviews and solo thoughts on different approaches that could be applied to engineering marketing or architecture marketing for your business, now. Key themes covered: - Digital marketing for engineers and architects - Social media for engineers and architects - Instagram marketing for engineers and architects - Websites and online marketing - Marketing strategy for engineers and architects Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.

  1. Aug 14

    Andy Burnham's first weeks: Social media and Government communications analysis

    Andy Burnham has been Prime Minister for few weeks and the content he's been pushing out has been relentless. Reddit AMAs, a chair in a square in Cardiff, a TikTok account built from zero, 26 posts in two weeks in fact. Politics aside, there's a serious comms strategy running underneath all of it, and it is worth understanding if you are running marketing and BD for a professional firm. I am joined by two people who have been watching it closely. Alex McCann runs social media agency Altrincham HQ and has been doing this for nearly 17 years. Jaysica Marvell is a social media consultant and a borough councillor in Stevenage, so she sees it from inside politics and outside it. We get into how much planning sits behind content that looks completely off the cuff, why the person in front of the camera matters more than their job title, the clients who say no to 90 percent of ideas and then wonder why nothing works, and why rough and ready content that's from the heart beats polished anyday. Work with AyoWant help with your own marketing and BD strategy in architecture, engineering or construction? That's what I do at Abbas Marketing. Get in touch: ayo@abbasmarketing.com or head to abbasmarketing.com LinksAyo Abbas - Abbas Marketing Alex McCann - Altrincham HQ Jaysica Marvell - Jaysica Marketing About the showThe Built Environment Marketing Show is hosted by Ayo Abbas. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2026 Ways you can support this show📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. #BuiltEnvironment #BuiltEnvironmentMarketing #architecture #MarketingStrategy #developers

    Andy Burnham's first weeks: Social media and Government communications analysis

  2. Jul 24

    The rise of Manchesterism, collaborative development and growth with Tim Heatley

    Welcome back to The Built Environment Marketing Show hosted by strategic marketing consultant Ayo Abbas. This week I'm joined by Tim Heatley, co-founder of Capital&Centric, an investor, developer and operator spending three to four million pounds a week on regeneration across the UK. We talk about how he builds trust with communities before a single plan is shown, why his advice to architects and engineers is to take a naff scheme off their website, and, with the UK's political leadership in flux, what the rest of the country can actually learn from Manchester. Recorded just before Andy Burnham was confirmed as UK Prime Minister, this conversation already had us talking about the rise of Manchesterism and what the rest of the UK can learn from it. What do you think, could this approach work beyond Manchester? Let me know in the comments. Don't forget to like this video and subscribe to the channel for more from the people shaping marketing, BD for Architects, engineers and contractors. Want help with your own marketing and BD strategy in architecture, engineering or construction? That's what I do at Abbas Marketing. Get in touch: ayo@abbasmarketing.com or head to abbasmarketing.com SUBSCRIBE TO MY YouTube CHANNEL HERE https://youtube.com/@abbasmarketing?si=Gskm6EAkj56xWEHO FOLLOW THE BUILT ENVIRONMENT MARKETING SHOW LinkedIn - https://www.linkedin.com/showcase/built-environment-marketing-show/ FOLLOW AYO ABBAS LinkedIn - https://www.linkedin.com/in/ayoabbas Website - https://www.abbasmarketing.com/ #BuiltEnvironment #BuiltEnvironmentMarketing #architecture #MarketingStrategy #developers

    The rise of Manchesterism, collaborative development and growth with Tim Heatley

  3. Jun 26

    Is marketing a 'dirty' word in architecture? with Rachael Bernstone

    In this episode, Ayo talks to Rachael Bernstone, founder of Sounds Like Design and former architecture journalist of nearly 25 years, about why marketing has such a bad reputation inside architecture practices — and what changes when firms stop avoiding it. Topics covered: Why marketing feels like a "dirty word" to architects, and where that resistance comes fromThe link between university crit culture and adult reluctance to self-promoteWhy referrals remain the most important (and most under-used) channelThe shift from "client as patron" to "client as customer"Why most architecture websites fail to speak to actual clientsGateway/entry-level services and why partial offers are winning trust faster than full-service modelsHow framing a project distinctively builds authority that compounds across media and AI searchLead magnets as a thought-leadership and list-building toolWhy only 59% of architects say strategy is their real blocker Resources Rachael Bernstone / Sounds Like DesignRachael's original "Is marketing a dirty word in your architecture practice?" emailRachael's marketing quiz for architectsAyo's strategic advisory services About the showThe Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    Is marketing a 'dirty' word in architecture? with Rachael Bernstone

  4. Jun 12

    What to do when things don't go quite to plan with Ayo Abbas

    The Built Environment Marketing Show hosted by Ayo Abbas, strategic marketing consultant from Abbas Marketing. Book an intro call with Ayo Today's episode is all about what actually happens when things go sideways midway through marketing execution? In this episode, I get honest about two moments where marketing didn't go to plan — a content cliché bingo card for a campaign that was derailed by Wi-Fi not working and a bid submission that never arrived thanks to an incident...... Both carry real lessons about margins of error, adaptability, and how constraints often spark the best creative thinking. If you've ever had to pivot fast and figure it out on the fly, this one's for you. Resources Content Cliche Bingo Interactive App Abbas Marketing About the showThe Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    What to do when things don't go quite to plan with Ayo Abbas

  5. May 15

    101 Episodes In: My Honest Reflections on Built Environment Marketing with Ayo Abbas

    Episode 101 of The Built Environment Marketing Show is a solo milestone, a chance to reflect, celebrate and take stock of six years of conversations about marketing in one of the most complex, overlooked sectors in business. Ayo Abbas shares what 101 episodes, 20,000+ downloads and 70+ guests have taught her about the state of built environment marketing in 2026, and what separates the firms who are winning from those watching their pipelines dry up. She covers four defining themes: the real role of AI in your marketing toolkitwhy brand has finally overtaken portfolio as the key differentiatorthe industry's persistent failure to value marketing talentwhat the LinkedIn algorithm shift actually means for how you show up. This one's for anyone who's ever had to justify a marketing budget, fight for headcount, or convince a partner that the work doesn't just speak for itself. Resources DOWNLOAD - 101 practical ideas to get more from events checklist Abbas Marketing Barbour ABI - The Case for Marketing Investment in the Built Environment Previous episode linksMace with Danielle Regan and Dave Hendy Episode 23 Part 1 and Part II Rachel Bell and Rob Sargent, Stride Treglown- Episode 1 Rick Robinson - Episode 6 Magnus Strom - Episode 25 Tristram Carfrae - Arup Episode 47 About the showThe Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    101 Episodes In: My Honest Reflections on Built Environment Marketing with Ayo Abbas

  6. Apr 24

    Getting ready for UKREiiF 2026 with Nathan Spencer

    Today's episode of the podcast features Nathan Spencer, MD of UKREiiF which is taking place at the Royal Armouries in Leeds from May 19 - May 21. We talk through: What's happening at the event this year including must see sessionsHow to navigate the programme and events so you reach your business goalsHow to manage your marketing and BD approach so you get the biggest bang for your buck. Resources DOWNLOAD - 101 practical ideas to get more from events checklist UKREiiF Abbas Marketing About the showThe Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    Getting ready for UKREiiF 2026 with Nathan Spencer

  7. Apr 10

    The seven deadly sins of built environment comms with Aceil Haddad, Lisa Levy and Ayo Abbas

    What does it look like when comms professionals get fed up of seeing the same mistakes and decide to do something about it? That's exactly how the BE Comms Collective was born. In this episode, I’m joined by Aceil Haddad (founder of Matt PR) and Lisa Levy (independent comms consultant) to introduce the BE Comms Collective, a group of senior strategic communications specialists tackling the chronic comms failures they see across built environment organisations. Together we break down the seven deadly sins of built environment communications: from missing the bigger picture to a lack of crisis preparedness, short-term thinking to leadership that fails to listen. We also introduce a free diagnostic tool that helps organisational leaders identify which comms challenges are most pressing which you can access here https://www.matt-pr.com/get-diagnosed, and we explain how the Collective brings the right senior expertise to each brief. If your organisation is navigating major infrastructure, stakeholder engagement, or reputation management, this one's for you. About the showThe Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    The seven deadly sins of built environment comms with Aceil Haddad, Lisa Levy and Ayo Abbas

  8. Mar 20

    "I'm just not seeing your stuff on LinkedIn" with Ayo Abbas

    Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.In this solo episode, I share real data from my own LinkedIn performance (impressions down 17%, engagement up 19%), unpacs how the new 360Brew algorithm is changing the rules, and explain why passive scrolling is quietly killing your reach. If you've been wondering why fewer people seem to be seeing your content, or whose content you've stopped seeing, this episode gives you the answers and a clear action plan. Key takeawaysLinkedIn organic reach is declining across the boardEngagement now matters more than reachBeing connected no longer guarantees visibilityHashtags are losing their role as content signalsComments can outperform standalone posts. Resources and links BEMS roundup episode from end of 2025 Reports on the 360Brew algorithm LinkedIn Post Performance Tracker and/or training ayo@abbasmarketing.com About the show The Built Environment Marketing Show is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    "I'm just not seeing your stuff on LinkedIn" with Ayo Abbas
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The Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing but marketing that works for architects and engineers. To me that's the most important part, the context and the relevance. The show is a mix of interviews and solo thoughts on different approaches that could be applied to engineering marketing or architecture marketing for your business, now. Key themes covered: - Digital marketing for engineers and architects - Social media for engineers and architects - Instagram marketing for engineers and architects - Websites and online marketing - Marketing strategy for engineers and architects Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.

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