The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Ayo Abbas, Marketing Consultant
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The Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing but marketing that works for architects and engineers. To me that's the most important part, the context and the relevance. The show is a mix of interviews and solo thoughts on different approaches that could be applied to engineering marketing or architecture marketing for your business, now. Key themes covered: - Digital marketing for engineers and architects - Social media for engineers and architects - Instagram marketing for engineers and architects - Websites and online marketing - Marketing strategy for engineers and architects Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.

  1. Lost in translation: UK–US AEC marketing, AI, and business growth tips with Keelin Cox

    JAN 30

    Lost in translation: UK–US AEC marketing, AI, and business growth tips with Keelin Cox

    Welcome back to The Built Environment Marketing Show hosted by me Ayo Abbas.In this special crossover episode with Keelin Cox from The AEC Marketer podcast. In this episode we're talking about what's really happening with AI in marketing (spoiler: quantity is up, quality is questionable), why AEC marketers still aren't getting the strategic recognition they deserve, and what UK firms need to know before attempting to crack the US market. This is a rare behind-the-scenes conversation between two marketers who've spent their careers proving that marketing in the built environment is far more than just proposals and pretty pictures. This is part II of the episode where I'm interviewing Keelin and if you want to check out part 1 where Keelin interviews me on her show head here http://aecmarketeer.fireside.fm/141Key takeawaysHow to use AI as a strategic tool rather than a content crutch - and why the difference matters for qualityWhy marketers need to speak the language of business: KPIs, win rates, and bottom-line impactThe critical mistake most firms make when they think "marketing" means "proposals person"What UK AEC firms must understand about US state licensing, office requirements, and regional differences before expandingHow to translate your strategic value into terms that leadership actually understands and respectsThe game-changing mindset shift: clients aren't buying your time, they're buying your 20+ years of expertise About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show Donate to help cover the costs for making this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    19 min
  2. Communicating your value: lessons learned from 25 years in marketing

    JAN 16

    Communicating your value: lessons learned from 25 years in marketing

    This month is the 25th anniversary of podcast host Ayo Abbas starting work in the construction sector so she shares some lessons she's learned about the importance of articulating value that will help you whether you work in-house or elsewhere. Key takeawaysWhy you must understand that clients aren't buying your timeIdentify your unique value proposition and share it via real-world examplesApply the 3-step Value Framework:The importance of articulating your value clearly to avoid the "race to the bottom"Why you need to own who you are and stop apologising Resources and linksAbbas Marketing About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. iiXlDJoqObIMMcYPE4od

    10 min
  3. 2025 reflections and a nod to '26

    12/19/2025

    2025 reflections and a nod to '26

    Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2025 in our End of year reflections and predictions. It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and where I'm planning to take the show in 2026. Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated. Resources and linksAbbas Marketing About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2026 Ways you can support this show📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit. Episodes in 2025Ep 92: AI in marketing: The good, the bad, and the reality Ep 91: Why marketing funnels don't work for B2B and what to do instead Ep 90: Lessons learned from 5 years of podcasting Ep 89: Using spoken communication to build confidence and authority with Tom Coupe Ep 88: Architecture and construction industry awards from three perspectives Ep 87: How to bring 'boring' industries to life with Michelle Garrett and Ayo Abbas Ep 86: Making the most out of your time at UKREiiF, part II, with Nathan Spencer, Jeremy Brim and Ayo Abbas Ep 85: Making the most out of your time at UKREiiF, part I, with Nathan Spencer, Jeremy Brim and Ayo Abbas Ep 84: Reframing sustainability and climate...

    22 min
  4. AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer

    07/25/2025

    AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer

    In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence. Key takeawaysStuart and Kristian shared: How to unlock AI's creative potential while preserving brand authenticityWays to build robust AI governance that enables innovation What effective AI leadership looks like in progressive marketing teamsThe opportunity to create sustainable competitive advantages in an AI-driven market How to strategically position your team for the AI-enhanced future Resources and linksAbbas Marketing Limeslade Dowsocial Marketing Fyxer.ai - Meeting management and transcription tool NotebookLM - Document summarisation and podcast creation Crystal Knows - LinkedIn profile analysis tool Social Media Marketing podcast - AI marketing resources and tools MIT study on AI making people lazy About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    40 min
  5. Why marketing funnels don't work for B2B and what to do instead

    07/11/2025

    Why marketing funnels don't work for B2B and what to do instead

    Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys. oh and here are the two LinkedIn posts that sparked this conversation: Ayo's post https://www.linkedin.com/posts/ayoabbas_marketing-b2b-builtenvironment-activity-7342807335859331074-yGd4?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA Anna's post https://www.linkedin.com/posts/annaoriordan_life-doesnt-fit-in-a-funnel-and-neither-activity-7341396652613607425-28Dd?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDA Resources and linksAbbas Marketing Afand.co EsTeam.Pro April Dunford Alice Widger - Milk It Digital Katelyn Bourgoin Chris Walker Antonia Wade - Transforming the B2B Buyer Journey About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    38 min
  6. Lessons learned from 5 years of podcasting

    07/04/2025

    Lessons learned from 5 years of podcasting

    In this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd. Resources and linksAbbas Marketing About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    7 min
  7. Using spoken communication to build confidence and authority

    06/20/2025

    Using spoken communication to build confidence and authority

    In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively. He shares: How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architects Ways to build client trust through storytelling What makes great architectural communicators stand out - It's not just brilliant design but being adaptable The need for structured preparation frameworks How to handle unknown questions confidently Ways to scale relationship management across a firm And much more. Resources and linksAbbas Marketing Design Communication Training About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    35 min
  8. Architecture and construction industry awards from three perspectives

    06/06/2025

    Architecture and construction industry awards from three perspectives

    Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant. This year alone, I've judged three major awards programmes The RIBA Awards West London region, The Brunel University Entrepreneurship Awards, and the global Architizer A+ Awards. On top of this last year I assessed over 100 award entries, so I feel I've got lots to say on this and how to create submissions that make shortlists and even go onto win. I share: How to approach awards strategically Ways to research and select the right awardsTips on what makes award entries compelling The importance of using accessible language How to structure winning narratives and tell compelling stories Ways to prepare for judging visits What judges actually look for Resources and linksAbbas Marketing RIBA Awards Judging Applications Architizer A+ Awards About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.   Ways you can support this show 📲 Share about the show on socials 🔗 Follow us on Apple or Spotify 📝 Leave us a review on Apple or Spotify 💬 Tell a friend about the show who you think will benefit.

    19 min
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About

The Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear. Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing but marketing that works for architects and engineers. To me that's the most important part, the context and the relevance. The show is a mix of interviews and solo thoughts on different approaches that could be applied to engineering marketing or architecture marketing for your business, now. Key themes covered: - Digital marketing for engineers and architects - Social media for engineers and architects - Instagram marketing for engineers and architects - Websites and online marketing - Marketing strategy for engineers and architects Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.

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