The Scalable Freedom Show

Ellie Swift

My mission is to support you to get off the hamster wheel of time and stress by building a scalable business that generates results for your clients AND creates the freedom you desire. You truly can have both.In each weekly episode, I'll be sharing proven strategies, tools, and stories from my own business and the businesses of my clients plus inspirational stories from other multi-six and seven-figure coaches, creatives, and consultants about how they’ve created their own success. To really hone in on the practicalities of how to create scalable results, I'll also be sprinkling in some shorter episodes that provide tangible strategies that you can implement in your business right away. If you want to scale your business to multi-six or seven figures and do it in a way that supports the lifestyle you want, this is the podcast for you. In this episode, I share some backstory of how I got to be where I am today and the unique way I teach my clients to grow and scale their businesses through profitable and scalable masterminds. The entire reason this podcast exists is to support you in breaking free from the constant stress and time constraints that often come with running a business. It’s absolutely possible to create a profitable and scalable business that not only delivers results for your clients but also gives you the freedom you desire. I can't wait to share what I have in store for you.

  1. 9h ago ·  Video

    I've Reviewed 540 Funnels This Year. Here's The Top 3 Ways To Make Yours Profitable

    At the time of recording, I've reviewed 540 funnels this year — and across all of them, the same handful of mistakes keep showing up. Here are the three biggest patterns I see holding people back from a profitable funnel. — Why your feelings about your funnel's performance can mislead you, and why you need to track data week-to-week instead of reacting to one bad week or one bad call  — Why cost per lead isn't the determinant of success — quality of lead is — and how Hormozi's "back-end economics beat front-end tactics" idea changes how you should think about ad spend  — Why most funnels are leaking in exactly one place, and the three reasons that leak is so hard to spot (optimising what's comfortable, not measuring stage by stage, and chasing new tactics instead of going deeper)  — What return on ad spend (ROAS) benchmark to aim for, and real examples from clients generating 10x–26x ROAS Want to fill your mastermind before the end of the year? DM me "revenue" @elliehswift and I'll send you the link to join my free weekly training. LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

  2. Sep 7 ·  Video

    6 Books to Read If You Want to Be Wealthy, Well-Known & Fulfilled in 2026

    I've read almost every major business book out there — here are the six that actually moved the needle for me in 2026, and why I can't stop recommending them. — Holy F**k by Amanda Frances — an unexpectedly spiritual read that reconnected me to something I'd lost touch with this year  — Brain First Business by Amanda Perry — finally explains why standard business advice doesn't stick for a neurodivergent brain  — The Creative Act by Rick Rubin — a manifesto for creative living (plus the wild LA story that got me rereading it)  — The Way of Excellence by Brad Stulberg — my most highlighted book of the year, and the one that made me rethink my relationship with outcomes vs process  — Wealthy and Well-Known by Rory and AJ Vaden — essential if you're building any kind of personal brand  — Start With Yourself by Emma Grede — a masterclass in what it actually takes to build something big LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

  3. Aug 31 ·  Video

    5 Reasons Your Client Isn’t Getting Results - Hint: It’s Not All On You

    If a client isn't getting results in your programme, it's not always on you — and today I'm sharing the exact framework to work out why it's happening, shame-free. — The two moves that never actually solve an unhappy-client situation (panic-refunding and over-giving until you're burnt out)  — The five real reasons a client ends up unhappy or under-results: wrong fit at the point of sale, timing and capacity, the implementation gap, expectation mismatch, and a genuine gap in delivery  — The 50/50 line — what's actually yours to hold as the coach, versus what belongs to your client  — When you genuinely don't need to have a hard conversation at all, versus when it's time to check in on whether you're the right coach for them  — How to know when it's time to let a client go, and why you'll never regret it  — Why watertight contracts and protecting your group's integrity matter more than you think LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

  4. Aug 24 ·  Video

    300 Episodes!! From Shine To Freedom - 300 Episodes of Becoming

    We hit 300 episodes! In this milestone episode, I'm taking you behind the scenes of the last six years — the business wins, the life seasons, and everything it took to build this podcast into what it is today. — How this podcast started back in August 2020 as Shine Online with Ellie Swift — Our first $250K launch from just four emails, and the milestones that followed: our first $100K month, our first seven-figure year, and trademarking Scalable Freedom — The personal seasons running underneath the business ones — buying our first home, IVF, becoming a mum to Sunny, getting married, and now running a business as a mother — Why long-form content (not AI-generated soundbites) is what actually builds real thought leadership and trust — Our best-performing episodes ever, including the one with my husband Che that people still message me about — Why our three-part series on IVF and loss remains the most meaningful thing I've ever shared here — What the next 300 episodes look like, and my commitment to you going forward The 3-Part IVG Series: Part 1: https://ellieswift.com/part-1-im-pregnant-behind-the-scenes-of-the-hardest-2-5-years-of-my-life-2/ Part 2: https://ellieswift.com/part-1-im-pregnant-behind-the-scenes-of-the-hardest-2-5-years-of-my-life/ Part 3: https://ellieswift.com/part-3-first-trimester-what-it-means-for-business-in-2024/ LINKS Free Guide: https://bit.ly/46jaUcd The Mastermind Model: http://ellieswift.com/tmm2026 The Scalable Freedom Mastermind: https://ellieswift.com/sfm Instagram: @elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

  5. Aug 17 ·  Video

    Stop Copying $297 Challenges - Do This Instead

    The online space feels wildly confused right now, so I wanted to sit down and dispel a few myths about what actually makes people win in 2026 — based on what I'm seeing every single day coaching 38 clients at a high level, many of them generating six, multi-six, and seven figures from their launches and funnels. I break down the three things people think are the secret to winning right now — challenges, "yapping," and how an offer is packaged — and why none of them are actually it. Then I share the one word that sums up what I really think makes you win, and exactly how to apply it to your offers, your content, and your selling. In this episode we cover: — The 3 things people think make you win online right now (and why they're wrong) — The one word that actually sums up what makes people win in 2026 — How to apply embodiment to your offers, using real examples from creators I'm watching right now — Why documentation beats teaching when it comes to content — Why the "posting from the pool" era of content is over — How to apply embodiment to your selling and pitches — and why proof points make people 80% more likely to buy LINKS: Jessi Jean's Yap Challenge: https://www.instagram.com/jessijeanhome/ Jun Yuh: https://www.instagram.com/jun_yuh/ Amie, Lazy Millionaire (Substack Challenge): https://substack.com/@lazymillionaireofficial Vix Meldrew: https://www.instagram.com/vixmeldrew/ LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

  6. Aug 10 ·  Video

    Everyone Is Talking About Millennial Burnout. Here’s What I Believe About Freedom, Work & Burnout In 2026

    Everyone's talking about millennial burnout right now, and I wanted to add my voice to the conversation — not with more fear-mongering, but with what I actually believe about freedom, work, and burnout heading into 2026. This one's a bit different — it's not a strategy episode, it's a conversation I've been having on repeat with clients and friends lately. I talk about why I think the internet has lied to us about what freedom actually is, the values I optimise my life around, and a moment a few weeks ago where I genuinely asked myself if my business was still what I wanted. In this episode we cover: — Why everyone's talking about millennial burnout right now, and the 3 reasons I wanted to weigh in — Why I believe the internet has lied to us about what freedom actually is — What Scalable Freedom really means to me (hint: it's not a clear calendar) — The moment I asked myself if my business was still what I truly wanted — Why burnout happens when we stop having fun, not just when we work hard — The 3 values I come back to — mission, family, and building generational wealth — The questions I want you to sit with if you're feeling tapped out I'd love to hear from you on this one — DM me on Instagram and tell me what resonated, or what freedom looks like for you. LINKS: DM Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedomLINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

  7. Aug 3 ·  Video

    3 Changes My Clients Are Making To Their Content & Messaging To Sell Their Mastermind

    In this solo episode, I'm sharing the three specific changes I'm seeing my most successful clients make to their content and messaging when they're selling a mastermind or high-ticket group programme. I've been learning a lot from other creators this year, and it's made me realise there's a massive difference between content that performs and content that actually sells a high-ticket offer. I walk you through the Maslow's hierarchy analogy I use to think about the mastermind buyer, and the exact three shifts you need to make if you want your content to position you as the authority who can lead them somewhere. In this episode we cover:  — Why a mastermind buyer is a fundamentally different type of buyer (and the Maslow's hierarchy analogy I use to explain it)  — Change 1: why your content needs depth and context, not just quick tips  — Change 2: why your content needs to show your personal journey, including the pain points  — The elevated, nuanced pain points your ideal client is actually lying awake with  — Change 3: why your content needs to demonstrate leadership and an actual point of view  — The creators I've been learning from this year, including Jun Yuh and Jessi Jean's Yap Challenge LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

  8. Jul 27 ·  Video

    Q3 Big Upgrades: The 3 Things I'm Focusing On This Quarter

    In this solo episode, I'm taking you inside Q3 — what I'm prioritising, focusing on, and upgrading across my life and business as a seven-figure founder. I want to start with something I've been sitting with all year: the strange duality of feeling like I've truly got everything I've ever wanted, while also realising that arriving doesn't feel the way you'd expect. I share the concept of the "arrival fallacy," why growth is the antidote to feeling stagnant no matter what season you're in, and the three specific areas I'm focused on this quarter — across health, identity, and business. In this episode we cover: — The "arrival fallacy" and why having everything you wanted doesn't feel how you'd expect  — Why evolutionary theory says we're built to keep growing — and what happens when we stop  — A real example of messing with something in your business that isn't actually broken  — Why this isn't about hustle — and what growth looks like in a season that needs more rest  — The 3 things I'm upgrading this quarter: hormone health, owning the "creator" identity, and a new marketing funnel for the Mastermind Model  — Why self-identification always comes before the results LINKS: FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/modelBe Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom

5
out of 5
20 Ratings

About

My mission is to support you to get off the hamster wheel of time and stress by building a scalable business that generates results for your clients AND creates the freedom you desire. You truly can have both.In each weekly episode, I'll be sharing proven strategies, tools, and stories from my own business and the businesses of my clients plus inspirational stories from other multi-six and seven-figure coaches, creatives, and consultants about how they’ve created their own success. To really hone in on the practicalities of how to create scalable results, I'll also be sprinkling in some shorter episodes that provide tangible strategies that you can implement in your business right away. If you want to scale your business to multi-six or seven figures and do it in a way that supports the lifestyle you want, this is the podcast for you. In this episode, I share some backstory of how I got to be where I am today and the unique way I teach my clients to grow and scale their businesses through profitable and scalable masterminds. The entire reason this podcast exists is to support you in breaking free from the constant stress and time constraints that often come with running a business. It’s absolutely possible to create a profitable and scalable business that not only delivers results for your clients but also gives you the freedom you desire. I can't wait to share what I have in store for you.