The Marketing Millennials

Daniel Murray
  • 4.5 (155)
  • MARKETING
  • UPDATED SEMIWEEKLY

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation. Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

  1. Principles of Effective Social Media Marketing with JS Stansel | Ep 398

    17H AGO

    Principles of Effective Social Media Marketing with JS Stansel | Ep 398

    We all know social media is important. But what’s the difference between those who DO social media and those who are social media managers?  This episode’s guest, Jon-Stephen “JS” Stansel, breaks down what it really means to be a social media manager. Just because you have a car doesn’t make you a mechanic, and just because you have social media accounts doesn’t make you a manager. From scheduling content to making the content and posting it, managers wear a lot of hats. What’s within their actual scope and what’s not? How do you set your social media manager up for success? Plus, what does compromise look like as a manager when your client wants something that clashes with your strategy? JS gives an example of this and how making difficult decisions is just part of the job.  And, JS reveals why change has to happen little by little, even if you want to revamp things right away.  If you’re a marketer who wants to polish your social media operations, this is the episode for you.  ⁠https://customer.io⁠⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at ⁠https://customer.io/tmm⁠ Follow JS: LinkedIn: ⁠https://www.linkedin.com/in/jsstansel/⁠ Follow Daniel: YouTube: ⁠https://www.youtube.com/@themarketingmillennials/featured⁠ Twitter: ⁠https://www.twitter.com/Dmurr68⁠ LinkedIn: ⁠https://www.linkedin.com/in/daniel-murray-marketing⁠ Sign up for The Marketing Millennials newsletter: ⁠www.workweek.com/brand/the-marketing-millennials⁠ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: ⁠www.workweek.com

    36 min
  2. Is Any Brand Really Authentic in Marketing? with Christina Le, Head of Marketing at Slate | Ep. 397

    2D AGO

    Is Any Brand Really Authentic in Marketing? with Christina Le, Head of Marketing at Slate | Ep. 397

    “Authenticity” is one of the most overused words in Marketing. And if you’re still chasing it like it’s a strategy, you’re already behind. Daniel sits down with Christina Le, Head of Marketing at Slate, to unpack what “authentic” content actually means in a world where every post is performative, reviewed, and optimized for attention. From why audiences don’t really want raw unfiltered honesty, to what people actually mean when they say “be authentic,” Christina shares how social teams can stop chasing gimmicks and start building a message that sticks. They also dive into why depth beats distribution in the age of AI sludge, how to avoid shiny object syndrome, and why social media only works when you treat it as social and media, not just posting and ghosting. If you’re a Marketer trying to win on social without burning out your team or pumping out forgettable content, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Christina: LinkedIn: https://www.linkedin.com/in/thesechapters/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    52 min
  3. Tiny Marketing Changes That Are Crushing Performance | Bathroom Break #97

    4D AGO

    Tiny Marketing Changes That Are Crushing Performance | Bathroom Break #97

    Most Marketing gains right now aren’t coming from big overhauls. They’re coming from small, overlooked nuances. Jay and Daniel break down subtle shifts that are quietly driving major performance gains across email and AI search. They unpack why traditional listicles like “7 Tips” are getting outperformed by “Top Three,” “Number One,” and “Best” formats, especially in AI-powered search results. Daniel shares a smart AI content strategy most marketers aren’t using: leveraging tools like Perplexity and Claude not just to write, but to identify and curate authoritative sources that improve credibility and visibility. Jay also reveals a newsletter subject line test that contradicted years of advice…and boosted open rates by 20 percent simply by reintroducing edition numbers in brackets. If you want fast wins without rebuilding your entire Marketing strategy, this episode is all about the small changes that make a huge impact. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

    10 min
  4. The Truth About SEO Rankings in the AI Age with Mike Roberts, Founder of SpyFu | Ep. 396

    FEB 27

    The Truth About SEO Rankings in the AI Age with Mike Roberts, Founder of SpyFu | Ep. 396

    SEO isn’t dead…but if you’re not adapting to how AI surfaces answers, you’re already behind. Daniel sits down with Mike Roberts, Founder of SpyFu and CEO of RivalFlow AI, to discuss what’s actually happening in search right now, from zero-click results and AI overviews to the new rules of ranking in a world powered by LLMs. Mike explains how traditional SEO principles still apply, but need to be sharpened. Four page rankings? They still matter.  They dive into how AI re-ranks results, why answering more competitor questions wins, how to close content gaps that are costing you traffic, and why most Marketers misuse data by creating stories after the fact instead of forming hypotheses first. If you’re a marketer trying to understand how to show up in AI search (without chasing hacks that will disappear in six months) this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Mike: LinkedIn: https://www.linkedin.com/in/mrspy/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    47 min
  5. What Actually Makes a Good Email with Naomi West, Senior Product Marketing Manager at Customer.io | Ep. 395

    FEB 25

    What Actually Makes a Good Email with Naomi West, Senior Product Marketing Manager at Customer.io | Ep. 395

    Email isn’t dead. But most Marketers are measuring it the wrong way. Daniel sits down with Naomi West, Senior Product Marketing Manager at Customer.io, to break down what actually makes a “good” email and why beautiful design, open rates, and fancy templates aren’t the metrics you should be obsessing over. From why web design trends fall apart inside the inbox, to why text-based emails often outperform heavily designed ones, Naomi unpacks the myths that are holding email marketers back. They also dive into lifecycle strategy, event-triggered emails, working with engineers, testing frameworks that actually produce statistically significant results, and why communication skills might matter more than any tool you use. If you’re an email marketer who wants to move beyond templates and start driving real engage ment and conversions, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Naomi: LinkedIn: https://www.linkedin.com/in/naomiwest1000/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    45 min
  6. How to Scale TV That Actually Performs, with Meghan Shea, Sr. Director of Marketing at Bonafide Health

    FEB 24

    How to Scale TV That Actually Performs, with Meghan Shea, Sr. Director of Marketing at Bonafide Health

    TV is exploding again. But most brands still don’t know how to make it work without blowing their budget. In this new mini-series brought to you by Tatari, Daniel sits down with Meghan Shea, Head of Growth at Bonafide Health, and Romano Bottini from Tatari, to break down how modern brands are using TV as a performance multiplier, not just a brand play. From fixing fragmented measurement and delayed reporting, to proving TV’s impact on CAC, branded search, Amazon halo, and retail growth, Meghan shares how Bonafide turned TV from a “nice to have” into a repeatable growth engine. They dive into Q1 wellness pushes, why linear still matters for older demographics, how to think about creative testing, and why scared money doesn’t make money when you’re trying to scale. If you’re a mid-market brand stuck between performance and brand (and wondering whether TV is worth it) this is the episode for YOU. Tatari helps brands run TV like a modern performance channel. Unlike most platforms that focus only on programmatic CTV, Tatari gives marketers access to all of TV - linear, streaming, programmatic CTV, and direct publisher inventory - in one platform. By combining premium inventory with transparent reporting and outcome-based measurement, Tatari lets growth teams evaluate TV the same way they evaluate paid search or paid social. The result: more control, better reach, and TV spend that can actually be tied back to business results. Learn more at ⁠http://bit.ly/40kwEAQ Follow Meghan: LinkedIn: https://www.linkedin.com/in/meghantshea/ Follow Romano: LinkedIn: https://www.linkedin.com/in/rbottini/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    43 min
  7. Subject Line Tactics You Haven’t Tried Yet | Bathroom Break #96

    FEB 23

    Subject Line Tactics You Haven’t Tried Yet | Bathroom Break #96

    Email performance still starts with one thing: the open. Jay and Daniel break down the subject line tests marketers aren’t running enough and why small, weird experiments often outperform “best practice” advice. They cover surprising tactics like all-caps subject lines, zero capitalization, recognizable emoji branding, and pattern interruption hooks that force a millisecond pause in the inbox. Jay shares high-performing psychology plays like the “accidental internal reveal” and reverse psychology subject lines that make readers open out of pure curiosity.  And, Daniel explains why most marketers give away too much upfront…and how curiosity beats clarity when it comes to getting the click. If your emails are getting ignored, this episode is a playbook of subject line tests you can run immediately to boost opens, engagement, and results. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/ Find out more, visit: https://workweek.com/

    11 min
  8. The Human Advantage in an AI World with Emma Robinson, Head of B2B Marketing at Canva | Ep. 394

    FEB 20

    The Human Advantage in an AI World with Emma Robinson, Head of B2B Marketing at Canva | Ep. 394

    AI can produce content faster than ever…but if your brand feels generic, you’re already losing. Daniel sits down with Emma Robinson, Head of B2B Marketing at Canva, to unpack why human judgment, creativity, and brand conviction matter more than ever in an AI-powered Marketing world. From why visual storytelling encodes 74% faster in the brain, to how Canva thinks about brand as the long-term demand engine, Emma shares how elite teams use AI as leverage, not as a replacement for taste. They dive into balancing emotion and logic in enterprise buying, protecting creative standards internally, using AI beyond productivity gains, and why loyalty and brand equity will separate the best marketers from the rest. If you’re a marketer navigating AI, performance pressure, and brand building all at once, this is the episode for YOU. https://customer.io⁠ helps brands turn data into personalized messages that actually connect, across email, SMS, and beyond. Learn more at https://customer.io/tmm Follow Emma: LinkedIn: https://www.linkedin.com/in/emma-robinson-mtkg/ Follow Daniel: LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

    41 min
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4.5
out of 5
155 Ratings

About

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation. Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

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