The Marketing Millennials

Daniel Murray

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation. Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

  1. Jul 22

    Deep Dive Into Franchise Marketing, with Lindsey McFadden, CMO of Stretch Zone | Ep. 434

    Most brands would kill for the loyalty Stretch Zone gets from members who show up two or three times a week…and it all started with a category that didn't exist yet. Daniel sits down with Lindsey McFadden, CMO of Stretch Zone, to break down how she grew the brand from 60 locations to 425, with zero closures, ever. Lindsey walks through why "your first stretch is free" became the backbone of the entire acquisition strategy, and how you educate a market into a habit that didn't exist before you built it. Lindsey shares how Stretch Zone keeps hundreds of franchise owners rowing in the same direction with playbooks so simple she calls them "Fisher Price easy," one page campaign briefs, and a real estate team that heat maps every territory before a franchise agreement is ever signed. Plus, Lindsey explains why AI front desk agents are quietly failing her franchisees (one generated an ad with a leg bent completely backwards), and why her Marketing hill to die on is simple: AI's not gonna run your business for you. If you want to understand how to scale a brand across hundreds of locations without losing what makes it work, this is the episode for you. Follow Lindsey: LinkedIn: linkedin.com/in/lindsey-mcfadden-mba Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

    Deep Dive Into Franchise Marketing, with Lindsey McFadden, CMO of Stretch Zone | Ep. 434
  2. Jul 20

    Subject Line Tips That Are Working | Bathroom Break #117

    Your subject lines might be too clean, too correct, and too polished to actually get opened. Jay and Daniel go through their favorite subject line tactics, and most of them break every "best practice" rule you've ever heard. Daniel swears by emojis, unfinished sentences that trail off with ellipses, and odd numbers like 7, 9, or 13 instead of round ones. He also calls out his audience directly in the subject line ("For Marketers who...") and says it crushes every time he uses it. Jay counters with what he calls "un-AI" subject lines: intentionally long subject lines (100+ characters) that fill the whole line and get cut off on purpose, ellipses at the start of a subject line instead of the end (a 15% lift in open rates), and skipping capitalization entirely. His logic: if AI would never suggest it, it probably stands out. They also get into serialized numbering (numbering your newsletter editions so people notice when they miss one and go back to read it) and "vault content," repackaging your best existing content as a locked offer people have to unlock. The bigger idea: the goal isn't to write a "correct" subject line, it's to write one that doesn't look like everyone else's. If it looks like AI could've written it, it probably won't get opened. If you want subject line tactics that actually move open rates instead of just following best practices, this is the episode for YOU. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter:www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:www.workweek.com

    Subject Line Tips That Are Working | Bathroom Break #117
4.5
out of 5
165 Ratings

About

Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting. We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights. From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen. If you want to be part of The Marketing Millennials community, join in the conversation. Linkedin: https://www.linkedin.com/company/the-marketing-millennials Instagram: https://www.instagram.com/the_marketing_millennials And if you love the show, tell a friend. Follow Daniel on Twitter: twitter.com/Dmurr68 LinkedIn: linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

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