Yay for Business with Courtney Chaal

Courtney Chaal
  • 4.6 (11)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The Yay for Business podcast is bringing the FUN back to business for coaches, creatives, and consultants. You can expect no-nonsense, straight-to-the point tips and strategies to book clients and grow your online business. After 10+ years of running my online business as a personal brand where I sold out 1:1 services, courses, high ticket programs, and "low ticket" products I decided to take everything I've created and build a one-stop-shop for online entrepreneurs - The Yay for Business Shop!

  1. 3D AGO

    Content Marketing for Coaches

    Content marketing has changed - and if you’re still relying on quick spikes of visibility, you’re working harder than you need to. In this episode, I’m walking you through the exact framework I use and teach inside my business for building content that attracts, nurtures, and converts. I’ll explain the difference between short-term and long-term platforms, how I decide what to focus on, and how to structure your topics so they actually build authority over time. If you want to stop playing the content slot machine and start building assets, this is for you. What You’ll Learn in This Episode: How I define content marketing (attract → nurture → convert)Why short-term platforms alone will keep you stuck in effort modeHow I think about long-term, SEO-driven “forever content”How to choose your core platforms based on bandwidth and lowest-hanging fruitWhat I would do differently if I were starting from scratch todayLinks & Resources: DM me on Instagram: https://www.instagram.com/courtneychaal The previous 2 episodes I mentioned:  - The Solopreneur Myth - https://courtneychaal.com/the-solopreneur-myth/ - The State of Content Marketing in 2026: Why “forever content” is the future - https://courtneychaal.com/forever-content-marketing/ Yay for Business Shop: https://courtneychaal.com/shop

    33 min

  2. FEB 11

    Breaking the Solopreneur Myth

    What happens when you realize your business only works because you are doing everything? You stop glorifying the solopreneur myth — and you start building something real. In this episode, I’m talking about a pattern I see constantly with service providers (and one I’ve been guilty of myself): building a business that completely depends on your energy, expertise, and availability. It works… until it doesn’t. I break down why over-identifying with your business keeps you stuck, why doing the work is not the same thing as running a business, and how normalized it’s become to create something that can’t function without you. We get into the difference between CEO work, manager work, and implementer work — and why most service providers are trapped at the implementer level without realizing it. I also walk you through how I think about structuring a business so it can actually function like a machine, not a personality. This episode is part mindset shift, part practical framework, and a full permission slip to stop building something that only works when you’re exhausted. If you’re a visual person, I highly recommend watching the video version — I walk through the org chart and role cards on screen, and it makes everything click a lot faster. In this episode, I cover: Why most service providers accidentally build jobs instead of businessesWhat it really means if nothing happens when you stop workingThe four core functions every business needs (even if it’s just you)The difference between CEO, manager, and implementer rolesWhy mixing roles creates chaos and burnoutHow to start documenting and systemizing without overcomplicating itWhat it looks like to build a business that can exist without youResources & Links: Work with Me: https://courtneychaal.com/shop Freebies: https://courtneychaal.com/free Client Booking Machine™ Training (free): https://courtneychaal.com/masterclass Connect on Instagram: https://www.instagram.com/courtneychaal/

    33 min

  3. FEB 4

    The Solopreneur Lie That's Keeping You Stuck

    What do you do when you realize you've built a business that only functions because you're doing everything? You pause, rebuild, and stop glorifying the solopreneur lie. Okay, friends. Real talk time. This is a shorter episode, but it's an important one because I'm pulling back the curtain on what's happening in my business right now—and why I made the decision to hit pause on my February workshop. Here's the thing: 2025 was my year of building from almost-scratch. I created Six Figure Sprint, got Yay for Clients going, figured out my offer suite, and hustled HARD to make it all happen. But somewhere along the way, I realized I'd built a business model that only works if I'm the one doing everything. And that's not scalable. That's not sustainable. And honestly? It's causing chaos. I have an incredible ops manager (Barrett—she's a queen), but I was making her life hell by being reactive, changing decisions every two days, and not giving her the structure she needed to actually help me. Balls were dropping. Things were slipping through the cracks. And I was burnt out. So here's what I'm doing: I'm taking February to build the systems, delegate the processes, and transition from founder mode to CEO mode. Because staying in "solopreneur hustle" isn't my job anymore—and it shouldn't be yours either. In this episode, you'll learn: Why being at capacity means it's time to pause and build structure (not push harder)The difference between working IN your business vs. working ON your businessHow reactive decision-making creates chaos for your team (even if your team is just you)Why the "solopreneur" identity is actually a prison—and how to break freeThe one thing Courtney's job description says (hint: it's just "coaching")How to know when you've outgrown doing all the things yourselfWhy postponing a workshop turned into the best decision for scalingWhat it looks like to hand over your Forever Content system to someone elseResources Mentioned: Six Figure Sprint - Courtney's high-ticket coaching programYay for Clients: https://courtneychaal.com/yay-for-clientsForever Content Ecosystem Workshop (coming in March)Next week's episode: Turning Your Business Into a MachineTake action now! Work with Me: https://courtneychaal.com/shop Freebies: https://courtneychaal.com/free Client Booking Machine™ Training (free): https://courtneychaal.com/masterclass Connect on Social: https://www.instagram.com/courtneychaal/

    11 min

  4. JAN 27

    The State of Content Marketing in 2026: Why “forever content” is the future

    There has been a major shift in content marketing, and nobody's talking about it the way I am. So I'm breaking it down for you today, plus giving you a sneak peek at what I'm teaching in my upcoming workshop (coming February!) all about creating what I call "forever content." Forever content is the opposite of what most business owners are stuck doing: constantly creating short-lived, disposable content on platforms that don't convert. In 2026, this hustle is not just exhausting—it's ineffective. We need a new game plan, and in this episode I'm walking you through it. The shift is real. It's urgent. And if you're a service provider or online expert who wants to attract dream clients without living on Instagram, you need to hear this. In this episode, I break down:Why the "pick one platform and dominate it" strategy no longer works in 2026The rise of content ecosystems over content silosWhy short-form, dopamine-hacked content is keeping you stuck (and broke)The math behind content lifespan—and why Instagram is giving you terrible ROIThe power of forever content: what it is, where to publish it, and how to get startedMy personal system for turning one podcast episode into a high-converting, multi-platform content machineWhy you need to reverse-engineer your content from the sale, not the algorithmThis is the beginning of a whole series on forever content. I’ll be teaching the full system inside my February workshop, so stay tuned for details! Resources Mentioned:Sign up for the Forever Content Workshop (coming soon!)Check out my Client Booking Machine: https://courtneychaal.com/shopSubscribe on YouTube: https://www.youtube.com/@courtneychaalFollow on Instagram: https://www.instagram.com/courtneychaal/Take action now! Work with Me: https://courtneychaal.com/shopFreebies: https://courtneychaal.com/freeConnect on Social: https://www.instagram.com/courtneychaal/

    33 min

  5. JAN 14

    Time Management for Entrepreneurs Who Hate Following a Schedule

    This is the third episode in my Time Puzzle series—and this time, we’re going deeper. We’re not just talking about how to build a schedule that works. We’re unpacking the psychology of why pre-allocating your time creates more clarity, calm, and momentum (even if you don’t follow the plan perfectly). If you’ve been using (or trying to use) the Time Puzzle method, but still find yourself spiraling into shame, procrastination, or executive function overload... this episode is for you. I’m sharing: The reason your brain rebels against structure (and how to work with it, not against it)Why pre-deciding your calendar isn’t a constraint—it’s freedomHow to build self-trust even when you don’t “stick to the plan”And the story of how an IKEA closet organizer broke my brain open about time (yes, seriously)This episode is all about defaults vs. decisions, and why understanding that difference might be the key to getting more done with less drama. You’ll also hear a very honest behind-the-scenes peek at how I had to reschedule this exact recording—and how the Time Puzzle helped me do it without the shame spiral. What You’ll Learn in This Episode: Why traditional time management methods often fail (and what they’re missing)How pre-allocating your time boosts abundance, clarity, and peace of mindThe psychology behind “defaults” and why they matter more than willpowerWhat to do when you keep ignoring something on your calendarHow to reframe “not following the plan” as neutral, not failureA personal story about burnout, nervous system recovery, and re-entry into work lifeHow the Time Puzzle method helps you build self-trust, one decision at a timeMentioned Resources: Time Puzzle Workshop: https://courtneychaal.com/time-puzzleSix Figure Sprint: https://courtneychaal.com/applyTake action now! Work with Me: https://courtneychaal.com/shopFreebies: https://courtneychaal.com/freeConnect on Social: https://www.instagram.com/courtneychaal/

    27 min

  6. JAN 7

    Build Your Weekly Schedule

    How to structure your calendar like a six figure service provider. Ever feel like no matter how much time you technically have to work… you’re still always behind? Yeah, I’ve been there too. And spoiler: the problem isn’t your time management—it’s your calendar strategy. In this episode, I’m breaking down my entire “Time Puzzle” philosophy (yes, the same one behind my brand new workshop!) and why the way most of us structure our weeks as service providers is totally broken. We’re ditching corporate productivity BS and fantasy color-coded schedules that crumble within 3 days. Instead, I’m walking you through the 4 types of work every service provider needs to make time for—and how to finally build a calendar that works for you (not against you). ✨ Bonus: If you want me to help you set this up live, join the 6-Figure Time Puzzle Workshop on Jan 15th (free if you attend live): https://courtneychaal.com/timepuzzle In this episode, you’ll learn:Why traditional productivity advice doesn't work for entrepreneursThe truth about “calendar guilt” and why it’s not your faultThe four essential types of work every service provider must make time forHow to reverse engineer your schedule from your goals (not your to-do list)Why more time is not the answer (and what is)My personal weekly structure—even when I was only working 5 hours a weekThis is the missing piece if you’ve ever: Tried to follow a calendar but gave up by WednesdayFelt like you’re always working but never getting aheadDreamed of a schedule that feels clear, doable, and actually joyful🎟️ Join the Time Puzzle Workshop (free if you come live!): https://courtneychaal.com/time-puzzle 🔁 Go back and listen to “The Most Productive Year of Your Life” for the 10 Calendar Commandments: https://courtneychaal.com/time-management-as-an-adhd-entrepreneur/ 🧠 Grab the Reverse Engineer Your Six-Figure Business Workshop: https://courtneychaal.com/reverse-engineer-100k Take action now! Work with Me: https://courtneychaal.com/shop Freebies: https://courtneychaal.com/free Connect on Social: https://www.instagram.com/courtneychaal/ 🧠 Grab the Reverse Engineer Your Six-Figure Business Workshop: https://courtneychaal.com/reverse

    19 min

  7. JAN 5

    It's time to dick around

    I don't know about you, but my adhd brain struggles a metric f*ck ton with transitions. I spent the last 2+ weeks in "Holiday Mode". "Holiday Mode Courtney" is playing video games with her brothers, having dance parties in the garage, doing art projects, and going to the Children's museum. The thing is... Holiday Courtney doesn't know that Work Courtney even exists! For all Holiday Courtney knows, she is a lady of leisure and money falls from the sky (or Christmas presents?) In order for me to go from "Holiday Courtney" into "Work Courtney" I need time to transition. And that transition time? It looks a lot like dicking around on my computer. Time to click around on various apps and websites to start to remember who I am, what I do, and where I left off. Time to brain dump on 750words.com. Time to make lists and write down ideas. However...the only way that you can feel good easing slowly into 2026 is if you can trust your plans. Me? I've baked "easing in" time to the first 2 weeks of the year using my ​Time Puzzle​ philosophy and my ​10 Calendar Commandments.​ 📆 On January 15 I'm hosting a workshop teaching my Time Puzzle philosophy. ​Details on how to get a free ticket here!​ 🎧 I also just released a podcast episode going over my 10 Calendar Commandments. ​You can listen to it here! I guess the point of this email is to let you off the hook this week. You don't need to hit the ground running, or even walking for that matter. You can take tomorrow to simply remember where the ground even is. Maybe sit on it for a bit. Do some gentle stretches. This idea that we need to GO HARD right away comes, I think, from fear. The fear comes from the pain of never reaching your goals and the determination to make this year different. But I can tell you from experience that this is not a sustainable way to work. You're off the hook...ok?

    7 min

  8. JAN 3

    The most productive year of your LIFE

    This calendar system changed my life. (I know how hyperbolic that sounds!) In this episode, I’m pulling back the curtain on Your Time Puzzle—the calendar system I created that has literally changed the way I run my business (and my life). I know that sounds dramatic, but I swear: this is the system that helped me have the most productive year of my entire life while raising two tiny humans and still having time to breathe. If your relationship with your calendar feels like chaos, if you’re constantly playing catch-up, or if you spiral every time your plans get thrown off course (hi, me too 🙋🏻‍♀️), then buckle up—this one’s gonna hit. I’ll walk you through: The exact system I use to plan my time (even when life throws curveballs) My 10 Calendar Commandments that have gone viral (for a reason) The real reason most entrepreneurs are struggling with time (hint: it’s not what you think) I’m also sharing all the details about this month’s workshop where we’ll go deep into this process: the Six-Figure Time Puzzle. 🧠 This isn’t your average productivity chat. It’s a full-on mindset + math reframe that will change how you think about time forever. What you’ll learn in this episode:Why traditional productivity hacks don’t work for service providers The 3 calendar mistakes you’re probably making right now (and how to fix them) How I use my calendar as a partner—not a prison What to do when things don’t go to plan (because they won’t) Why mastering your time starts with mastering your math The mindset shift that helped me stop catastrophizing and start taking aligned action 🎁 Mentioned in this episode: Get the free 10 Calendar Commandments guide: https://courtneychaal.com/calendar Sign up for the Time Puzzle Workshop (live January 15): https://courtneychaal.com/time-puzzle Replay available after the event for $47 if you don’t attend live. After that? It’s $97 in the shop! Take action now! Work with Me: https://courtneychaal.com/shop Freebies: https://courtneychaal.com/free Connect on Social: https://www.instagram.com/courtneychaal/

    47 min
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About

The Yay for Business podcast is bringing the FUN back to business for coaches, creatives, and consultants. You can expect no-nonsense, straight-to-the point tips and strategies to book clients and grow your online business. After 10+ years of running my online business as a personal brand where I sold out 1:1 services, courses, high ticket programs, and "low ticket" products I decided to take everything I've created and build a one-stop-shop for online entrepreneurs - The Yay for Business Shop!

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