Staying Solo

Maggie Patterson, BS-Free Business

Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for over 19 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won’t pay the bills.) (Formerly the BS-Free Service Business Show)

  1. Boring Is Better: Building the Business You’ve Always Needed

    JAN 27

    Boring Is Better: Building the Business You’ve Always Needed

    You’re burnt out from the grind, drowning in noise, and questioning whether the version of success we were all sold was ever worth it. Sound familiar?  Hustle culture promised us freedom, but all it delivered was stress, overwork, and businesses that feel more like a trap. We’ve been told that bigger is always better, that scaling is the only way forward, and that if we’re struggling, we just need to “hire more” and push harder. But what if the real secret to success isn’t more—it’s less? In this episode, we’re tearing down the myths of hustle culture and exploring a radically different approach: building a "boring" business that works for you.  Topics discussed in this episode include: Why chasing endless growth, big revenue, and scaling at all costs leads to burnout and dissatisfaction. How the entrepreneurship industry profits from pushing unsustainable success models. Why a simple, stable, and sustainable service business is the smarter, long-term choice and how a more intentional business can be more fulfilling. Why a well-structured business provides peace, stability, and long-term success. Why you should shift from expansion to strategic, values-aligned, and sustainable growth. How cutting unnecessary complexity creates a more efficient, drama-free business. Managing concerns around boredom, growth, and ambition. Actionable steps for building a boring business.  How prioritizing well-being, boundaries, and balance leads to long-term success. For detailed show notes and links to everything in this episode, please visit bsfreebusiness.com. Be sure to subscribe to the show so you never miss an episode, and you can get Staying Solo updates by email by signing up here.

    26 min
    4.8
    out of 5
    72 Ratings

    About

    Growing a solo service business is tough. It’s even harder when you’re bombarded with BS advice that steers you away from your values and why you started your business in the first place. This is the podcast for solo creatives and consultants who want to remain as a team of one and have zero interest in the hustle and grind of typical business teachings. Most podcasts for solopreneurs and freelancers, hosted by out-of-touch celebrity entrepreneurs who haven't offered one-to-one services in years, miss the mark on today's market realities. Maggie Patterson, a service business owner for over 19 years, understands that to stay solo, you need to know what matters to you, what works for you, and what you should completely ignore. In each episode, she examines one piece of conventional business advice to discover how it may hurt your business or be completely wrong for you as a solo business owner. Join Maggie for real talk to help you avoid burnout or the desire to entirely burn down your business to open a flower shop, book store, or cat cafe. (Because those cats won’t pay the bills.) (Formerly the BS-Free Service Business Show)

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