Changing The Industry Podcast

David Roman & Lucas Underwood

This podcast is dedicated to changing the automotive industry for the better, one conversation at a time. Whether you're a technician, vendor, business owner, or car enthusiast, we hope to inspire you to improve for your customers, your careers, your businesses, and your families.

  1. 1d ago

    Episode 274 - Can The Automotive Service Industry Be Saved? With Cecil Bullard and Wayne Marshall

    Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Cecil Bullard and Wayne Marshall discuss the challenges facing the automotive industry today. They examine the complexities and controversies surrounding technician licensing and certification, highlighting the need for industry-wide standards. The conversation also addresses the importance of financial literacy and measurable productivity in running a successful shop. 00:00 Debating dealership licensing issues 10:17 Balancing employee pay and motivation 13:05 Building Employee Loyalty 18:33 Improving employee wages and management 23:01 Business fundamentals and financial ratios 29:03 Planning an Exit Strategy 35:00 Chris Enright on industry frustration 41:01 Need for sophisticated testing 46:14 Importance of unique selling proposition 51:13 Importance of inclusivity and differentiation 54:12 Challenges with membership relevance 01:03:44 Young talent and enthusiasm 01:04:15 Recruiting a young car enthusiast

    1h 7m
  2. Jun 15

    Episode 273 - Learning from Mistakes and Building Stronger Businesses With Tara Topel

    Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Lucas and David are joined by Tara Topel to dig into the challenges facing shop owners and the broader automotive industry. They examine the importance of building businesses that can run independently of their owners, emphasizing the need for processes, standards, and effective delegation. The conversation also highlights a lack of engagement with valuable industry resources, such as the Auto Care Association, underscoring the need for greater awareness and participation among shop owners. Finally, they discuss the shifting landscape of automotive technology—from EVs to ADAS calibrations—and the risks and responsibilities that come with staying current. 00:00 Handling online criticism 07:36 Balancing business and family time 11:22 Trading our souls for convenience 18:10 Preparing for business contingencies 26:12 Joining a National Auto Association 30:40 Helping People Who Want Change 32:37 Importance of labor in auto shops 40:45 ADAS calibration cost concerns 46:05 ADAS system calibration advice 48:59 Pilot and maintenance disagreement 56:20 Traffic control and roundabouts 59:47 Distracted driving habits

    1h 2m
  3. Jun 8

    Episode 272 - Mentoring the Next Generation of Techs with Luke Murray and Charles Burke of Worldpac

    Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Lucas Underwood and David Roman are joined by Charles Burke and Luke Murray from the Worldpac Training Institute. The conversation focuses on the importance of mentorship and structured apprenticeship programs in the automotive industry, the challenges of reaching and engaging more shop owners with effective training and business resources, and the personal impact of mentorship—both in the industry and in personal life. 00:00 Transitioning from technical to business training 05:42 Grounded from flying career 09:44 Choosing movies before streaming 12:41 Becoming a BMW instructor 14:04 Focus on mentor training 18:43 Mentorship and training apprentices 19:46 Creating a custom apprenticeship program 23:10 The importance of effective mentorship 28:29 Building ASTA through community sharing 31:50 Explaining profit margins simplistically 33:25 Helping others with industry insights 38:01 Funny story about Chris Chesney 39:21 Spreading the word about free training 42:11 Passion-driven learning benefits

    43 min
  4. Jun 1

    Episode 271 - Training New Technicians and Building a Lasting Automotive Business With Charles Mitchell

    Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, listeners hear the story of a small-shop owner’s journey to purchase and grow TenPin Motors in Fort Atkinson, Wisconsin. The conversation focused on the challenges of transitioning from technician to owner, including finding and training quality staff. A key theme that emerged was the importance of building lasting customer relationships and delivering a superior client experience to stand out in a competitive market. The discussion also explored the realities and concerns of scaling to multiple locations, highlighting industry trends toward consolidation and the difficulty of maintaining quality and culture as shops grow. 00:00 Buying the dealership 08:21 Discussing small town expansion plans 14:49 Transitioning from technician to business management 16:35 Realizing the need to plan 22:32 Creating a welcoming atmosphere 27:13 Adjusting Services After Technician Left 35:03 Focusing on customer care in auto shops 40:14 Upgrading marketing and customer service 45:41 Increasing Profit While Managing Costs 49:17 Planning Future Business Growth 53:24 Concerns about expanding quality 01:00:47 Fostering positive industry growth

    1h 2m
  5. May 25

    Episode 270 - Overcoming Shop Owner Struggles: Hiring, Training, and Shop Management With Shaun Tipton

    Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Lucas Underwood is joined by Shaun Tipton, who shares his 28-year journey from technician to shop owner. Shaun Tipton discusses the common pitfalls technicians face when transitioning to ownership, emphasizing the importance of understanding financials and setting fair labor rates. The conversation also highlights the critical role of workplace culture and effective leadership in building a successful, ethical shop. 00:00 Advice for aspiring shop owners 09:04 Understanding fair pricing for clients 13:46 Recognizing the need for help 15:51 Red flags in job histories 24:19 Fair employee compensation discussion 30:04 Balancing personal values and money 32:43 Flaws in metro coaching models 40:49 Switching to a single software system 43:49 Benefits of using Shop-Ware 48:09 Focusing on personal interests 53:42 Importance of leadership in ownership 59:46 Long-term life planning advice

    1h 1m
  6. May 18

    Episode 269 - Lessons Learned From Custom Car Builds and Business Ownership With Sunny Massera

    Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Lucas Underwood and David Roman are joined by Sunny Massera, a custom car and truck builder from Oregon. Sunny Massera shares the hard lessons he learned from business ownership, including the importance of choosing the right business partner and the unexpected realities of running a shop versus working for someone else. The conversation also covers the challenges of building custom and performance vehicles—from managing customer expectations to dealing with unreliable aftermarket parts. 00:00 Moving between New Mexico and California 04:19 From flat rate to custom cars 07:30 Realizing business complexities 09:46 Deciding not to work alone 13:05 Getting hired at second Bronco shop 16:22 Discussing how to fund a startup 20:36 Partner's role in business growth 23:18 Revamping old Broncos 28:11 Understanding the engine issue 31:14 Working at custom car shops 33:21 Learning through hands-on projects 36:45 Test driving vehicles before ordering 40:00 Restoring a 59 Ranchero 41:33 Future of classic car market 46:46 Challenges finding car parts 50:09 Troubleshooting transmission issues 53:35 Fixing ongoing installation issues 56:10 Tuning engine installations 59:15 Advice for young professionals

    1 hr
  7. May 14 ·  Bonus

    Bonus Episode - Handling Customer Complaints and Raising Industry Standards in Auto Repair

    Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, David and Lucas discuss the challenges of handling difficult customer complaints, specifically a negative review following a diagnostic process and the denial of repair work. They dive into the importance of clear communication, setting expectations with consumers, and defending the value of professional diagnostic procedures. Throughout the conversation, they emphasize the need for industry-wide improvement, highlighting how prioritizing quality repairs and properly educating both staff and customers can help move the automotive industry in a better direction. 00:00 Client disputes repair charges 04:23 Diagnostic process and repair decision 06:32 Challenges of Dealing with Customers 12:13 Discussing steak pricing strategies 14:11 Handling customer expectations 16:25 Discussing repair pricing strategy 22:10 Ensuring quality car repairs 24:46 Surrounding yourself with success 26:35 Frustrations in the auto repair business 32:03 Challenges of business growth 35:45 Focusing on quality and process 37:05 Why we started the show 40:35 Technician frustrations over pricing

    42 min
  8. May 11

    Episode 268 - Mastering Shop Management and Technician Relations in Today’s Auto Industry

    Don't get to the end of this year wishing you had taken action to change your business and your life.Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.Click here to schedule a free demo: https://info.shop-ware.com/profitability Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Austin joins the Changing The Industry Podcast to discuss his journey from dealership technician to shop owner in South Carolina. Austin shares the challenges of buying a shop as a young technician, including navigating the SBA loan acquisition process and building a reliable team after early hiring struggles. The conversation covers practical strategies for technician management and compensation, as well as the importance of professional bookkeeping and mentorship as a shop grows. 00:00 Navigating industry-exclusive groups 08:31 Hiring the first technician 13:09 Starting the podcast idea 20:25 Cost transparency with manufacturers 23:02 ETI's role in tool manufacturing 27:38 Managing car programming and updates 34:15 Car's auto-braking false alarms 39:15 Quick and safe control arm repair 44:53 Building a strong technician team 52:07 Technician attendance and bonus policy 55:11 Dealing with difficult coworkers 58:51 Growing with business mentors 01:05:03 Evaluating business coach effectiveness 01:12:50 Importance of clean financial records 01:14:53 Wanting a strict accountant

    1h 15m
4.7
out of 5
81 Ratings

About

This podcast is dedicated to changing the automotive industry for the better, one conversation at a time. Whether you're a technician, vendor, business owner, or car enthusiast, we hope to inspire you to improve for your customers, your careers, your businesses, and your families.

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