Beats Vines and Life

Marvin J. Towler
  • 4.9 (159)
  • FOOD
  • UPDATED BIWEEKLY

MJ Towler aka the Black Wine Guy went from a totally obsessed wine newbie to the world's first-ever African-American fine and rare wine auctioneer in less than 3 years.  These days, he is a podcaster and journalist who travels the globe, having conversations with the movers, shakers, and disruptors in the worlds of food, wine, music, and more.   This show pairs his passion for complex, interesting wines with complex, interesting guests. These are deep thinkers and Mavericks talking about their passions, life lessons, and inspirations - while drinking a bottle of something listeners will definitely want to savor for themselves.  Sit back, listen, learn, and laugh. This is Beats Vines and Life.  For more information and exclusive content, go to beatsvinesandlife.com  Follow MJ on IG @blackwineguy @beatsvinesandlife   Podcast produced by Marvin J. Towler Hosted on Acast. See acast.com/privacy for more information.

  1. 1D AGO

    Legacy in the Vines: Multigenerational Family, Farming, and Authenticity in Santa Lucia Highlands

    Welcome to a special edition of Beats, Vines & Life, where music, wine, and authentic stories always take center stage. In today’s episode, host MJ Towler dives deep into the soulful landscape of California’s Santa Lucia Highlands AVA, joined by an incredible lineup of winemakers and growers: Gary Francioni, a true multi-generational farmer; Moret Brealynn, whose expressive Pinot Noirs and standout rosés are capturing the region's essence; and the Pinot legend himself, Adam Howard Lee. Together, they explore the origins and evolution of Santa Lucia Highlands—its mission roots, family stories, and passionate commitment to growing world-class grapes. From blending philosophies to vineyard tales, love for terroir, and even a little friendly competition (both in wine and on the golf course), the conversation celebrates community, innovation, and the pursuit of excellence. Tune in as this group of wine superstars shares their journey, their craft, and what’s next for this unique California region—an episode filled with laughter, learning, and a toast to the future. For more information about the Santa Lucia Highlands click the link! Follow SLH Wine on IG! For more information about ROAR Winery click the link! Follow ROAR on IG! For more information about Moret Brealynn Wines click the link! Follow Moret on IG! For more information about Clarice Wine Company click the link! Follow Adam on IG! ____________________________________________________________ Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!  Go to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.) Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to. For insider info from MJ and exclusive content from the show, sign up at blackwineguy.com Follow MJ @blackwineguy Follow Beats Vines and Life @beatsvinesandlife Hosted on Acast. See acast.com/privacy for more information.

    1h 32m

  2. FEB 23

    Legacy and Longevity: Kevin Ferguson on Bay Area Wine, Family, and the Judgment of Paris

    Welcome to another episode of Beats, Vines & Life! In today’s episode, “Gemello Audio,” host MJ Towler sits down with Bay Area writer, wine historian, and longevity researcher Kevin Ferguson. Growing up surrounded by the orchards of Mountain View, California, Kevin Ferguson comes from a family with deep roots in winemaking—his grandfather, Mario Gemello, ran the historic Gemello Winery for nearly five decades.  As the 50th anniversary of the legendary Judgment of Paris approaches, Kevin shares the incredible story of his family’s journey through Prohibition, the Great Depression, and their surprising triumph at the 25th anniversary of the Judgment of Paris blind tasting. Along the way, MJ and Kevin dive into multigenerational family life, the transformation of Silicon Valley from orchards to tech hub, and how sports, culture, and a passion for storytelling intersect in Kevin’s life. From epic basketball moments to the science of longevity inspired by Kevin’s 104-year-old grandmother, this conversation is all about history, legacy, and celebrating the Mavericks and centenarian wine drinkers shaping our world. So grab a glass and get ready for a fascinating blend of music, wine, family, and life’s biggest stories. For more information about Gemello Winery follow Kevin’s Substack! Follow Gemello on IG! ____________________________________________________________ Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!  Go to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.) Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to. For insider info from MJ and exclusive content from the show, sign up at blackwineguy.com Follow MJ @blackwineguy Follow Beats Vines and Life @beatsvinesandlife Follow Totally Biased Wine Reviews on IG Sign up for Totally Biased Wine Reviews Hosted on Acast. See acast.com/privacy for more information.

    1h 33m

  3. FEB 16

    Ben Salisbury on Challenging Outdated Wine Marketing: How to Scale Without the Hustle

    Welcome to Beats Vines & Life, where we dive into the intersection of wine, business, and modern living. In this episode, host MJ Towler sits down with Ben Salisbury, renowned consultant, coach, and creator of the Wine Sales Stimulator training program. With over four decades of experience in the wine and spirits industry, Ben has worked with major players like Constellation Brands and St. Michelle Wine Estates, and now champions a fresh, tech-driven approach to sales and marketing. Together, MJ Towler and Ben tackle everything from the realities of the three-tier system, the pitfalls of outdated sales playbooks, and the game-changing power of focusing your efforts where it counts. They discuss the need for scalable systems, efficient use of time, and the value of CRM tools—all with an eye toward sustainable growth for wineries, distilleries, and beverage brands in a rapidly evolving market. Whether you're an industry insider, a passionate consumer, or just curious about what makes the modern wine business tick, this episode is full of actionable insights, sharp commentary, and a little New England grit. Tune in and discover why the old hustle mentality might just be holding your brand back, and how to move past it for lasting success. For more information about Ben’s Wine Sales Stimulator click the link! Follow Ben on Linkedin! Remember to use CODE: BWG8020 to receive a 10% discount on Ben’s flagship program during the month of February only. ____________________________________________________________ Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!  Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to. For insider info from MJ and exclusive content from the show, sign up at blackwineguy.com Follow MJ @blackwineguy Follow Beats Vines and Life @beatsvinesandlife Follow Totally Biased Wine Reviews on IG Sign up for Totally Biased Wine Reviews Go to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.) Hosted on Acast. See acast.com/privacy for more information.

    1h 1m

  4. FEB 2 · BONUS

    Navigating Wine, Identity, and Influence: Lessons from Brenae Royal’s Entrepreneurial Leap

    Welcome back to Beats Vines & Life! In this special bonus episode, host MJ Towler reunites with the dynamic and trailblazing winemaker Brenae Royal for part two of their powerful conversation. After the overwhelming response to her first appearance, Brenae Royal returns to dive deeper into her incredible journey—sharing how she’s navigated the challenging world of wine, achieved rapid success with her brand Violet’s Paradise, and what it means to break ground as a Black woman in the vineyard and beyond. Together, they dig into the hustle behind securing wine distribution, building authentic mentorship, and the realities of balancing personal values with the demands of growing a business. Brenae Royal opens up about honoring her late dog Violet May through her brand, the lessons she’s learned from vineyard life, and how she’s paving the way for a new generation of diverse winemakers. Along the way, they share stories about excellence, community, and staying true to yourself in a landscape where representation and resilience matter more than ever. Tune in for real talk, big lessons, and inspiration—whether you’re into wine, entrepreneurship, or just living your purpose to the fullest. For more information about Violet's Paradise Wines click the link! Follow Brenae on IG! Follow Violet’s Paradise Wines on IG! ____________________________________________________________ Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!  Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to. For insider info from MJ and exclusive content from the show, sign up at blackwineguy.com Follow MJ @blackwineguy Follow Beats Vines and Life @beatsvinesandlife Follow Totally Biased Wine Reviews on IG Sign up for Totally Biased Wine Reviews Go to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.) Hosted on Acast. See acast.com/privacy for more information.

    1h 39m

  5. JAN 27

    Wine, Life, and Laughter: Rob and Laura Schermeister Unfiltered on Beats Vines and Life

    Welcome back to Beats Vines & Life! In this episode, hosts MJ Towler and Rob S introduce us to the vibrant world of Schermeister Audio, featuring the dynamic winemaking duo Laura S and Rob S. Get ready for an unfiltered and wildly entertaining conversation that blurs the lines between wine, music, and living life to the fullest. From tales of Idaho roots to tattoo regrets, bold love stories, and the art of crafting wines that are as memorable as they are delicious, this episode peels back the curtain on what it really takes to make it in the wine industry—and have a little fun along the way. The trio dive into why wine is so much more than what’s in the glass: it’s a social lubricant, a marker of life’s big moments, a creative journey, and yes, sometimes it’s "t**s in a glass." So pour yourself something bold and get ready for laughs, revelations, and a behind-the-scenes look at a Sonoma couple rewriting the rules of wine, love, and lifestyle. This is the episode where high art, irreverence, and heartfelt storytelling meet. Cheers! For more information about Schermeister Wineryclick the link! Follow Schermeister Winery on IG! ____________________________________________________________ Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!  Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to. For insider info from MJ and exclusive content from the show, sign up at blackwineguy.com Follow MJ @blackwineguy Follow Beats Vines and Life @beatsvinesandlife Follow Totally Biased Wine Reviews on IG Sign up for Totally Biased Wine Reviews Go to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.) Hosted on Acast. See acast.com/privacy for more information.

    1h 45m

  6. JAN 12

    Grapes, Grit, and Growth: Brene Royale’s Unprecedented Journey from Vineyard Manager to Violet’s Paradise

    Welcome back to Beats Vines & Life, where music, wine, and stories of resilience intersect! In this episode, host MJ Towler sits down with Brene Royal—the trailblazing founder of Violet’s Paradise and Violet’s Paradise Scholarship. As a respected leader in Sonoma viticulture and a former vineyard manager at the iconic Monte Rosso Vineyard, Brene Royale shares her journey from humble beginnings in Biloxi, Mississippi, to managing one of California’s most esteemed vineyards. Get ready to dive into her unique approach to farming, her passion for crafting limited-production wines sourced from legendary vines, and how her late black lab, Violet, inspired an entire wine brand and scholarship. Throughout the conversation, MJ Towler and Brene Royal laugh about early wine discoveries, the realities of working the land, and the power of community, representation, and authenticity in the wine industry. Whether you’re a wine enthusiast, a lover of good stories, or seeking inspiration to carve your own path, this episode invites you into Brene Royal’s world of Beats, Vines, and Life. Cheers, and let’s get started! For more information about Violet's Paradise Wines click the link! Follow Brenae on IG! Follow Violet’s Paradise Wines on IG! ____________________________________________________________ Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!  Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to. For insider info from MJ and exclusive content from the show, sign up at blackwineguy.com Follow MJ @blackwineguy Follow Beats Vines and Life @beatsvinesandlife Follow Totally Biased Wine Reviews on IG Sign up for Totally Biased Wine Reviews Go to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.) Hosted on Acast. See acast.com/privacy for more information.

    1h 46m

  7. 12/22/2025

    Breaking Barriers in Wine, Business, and Politics: Kathryn Hall’s Inspiring Journey

    Welcome back to Beats Vines & Life, where music, culture, and the stories behind the wine flow together. In this episode, host MJ Towler sits down with the remarkable Kathryn Hall, a true pioneer whose journey transcends the vineyard. From her roots as a city attorney in Berkeley and a groundbreaking leader at Safeway, to her appointment as U.S. Ambassador to Austria and her deep ties to the California wine industry, Kathryn Hall brings a lifetime of passion, purpose, and a hefty pour of wisdom to the table. Together, they explore Kathryn Hall's dynamic path through law, politics, and wine—dishing on the culture of Berkeley, the evolution of Napa Valley, and what it really means to make a difference both in the community and in the bottle. Along the way, they dive into memorable wines from Kathryn Hall’s Hall, Walt, and BACA portfolios, share stories about activism, and celebrate the joy that great wine and good company can bring to life. Whether you’re here for the beats, the vines, or the life lessons, this conversation is a masterclass in following your passions—and making the world a little happier along the way. Pour yourself a glass and hit play: this episode is not one to miss. For more information about Hall Wines click the link! Follow Hall Wines on IG! ____________________________________________________________ Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!  Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to. For insider info from MJ and exclusive content from the show, sign up at blackwineguy.com Follow MJ @blackwineguy Follow Beats Vines and Life @beatsvinesandlife Follow Totally Biased Wine Reviews on IG Sign up for Totally Biased Wine Reviews Go to the-vines.com and use code BLACKWINEGUY to unlock member pricing and join their community for just $395, plus get a case of wines they make with their partners. (U.S. addresses only.) Hosted on Acast. See acast.com/privacy for more information.

    1h 28m

  8. 11/24/2025 · BONUS

    Homegrown Wines, Culinary Pairings, and Community at the New Jersey Wine Expo LIVE

    Exploring Homegrown Wines, Culinary Pairings, and Community at New Jersey’s Wine Expo LIVE Welcome to another episode of Beats Vines & Life! This week, we're coming to you LIVE from the energetic halls of the New Jersey Wine Expo at Bell Works in Holmdel, New Jersey. Hosted by MJ Towler and joined by a dynamic crew including industry guests like Devon Perry, Ed Wengryn, Hank Zona, Sharyn Kervyn, Edward Miller, Vanessa Hoffman, Lisa Granik MW, and Chef Rich Krug, this episode dives deep into the heart of New Jersey’s emerging wine scene. We’ll take you behind the scenes as state agriculture leaders discuss the crossroads of farming, hospitality, and winemaking. You'll hear the story of local innovation and resilience, from producers embracing homegrown grapes, to chefs weaving New Jersey wines into their menus, and wine journalists chronicling the state’s evolving identity on the global map. Together, we explore themes of local pride, collaboration across industries, the movement toward “farm-to-glass,” and—of course—the sheer joy of sharing a glass among friends, all while celebrating the diversity and roots of Jersey viticulture. Whether you’re passionate about wine, food, music, or simply living well, join us for an episode that captures the spirit of community, creativity, and connection that make the Garden State’s wine revolution worth raising your glass to. For more information about New Jersey Wine Month click the link! Follow New Jersey Wine on IG! ____________________________________________________________ Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!  Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to. For insider info from MJ and exclusive content from the show, sign up at blackwineguy.com Follow MJ @blackwineguy Follow Beats Vines and Life @beatsvinesandlife Follow Totally Biased Wine Reviews on IG Hosted on Acast. See acast.com/privacy for more information.

    51 min
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Trailer

4.9
out of 5
159 Ratings

About

MJ Towler aka the Black Wine Guy went from a totally obsessed wine newbie to the world's first-ever African-American fine and rare wine auctioneer in less than 3 years.  These days, he is a podcaster and journalist who travels the globe, having conversations with the movers, shakers, and disruptors in the worlds of food, wine, music, and more.   This show pairs his passion for complex, interesting wines with complex, interesting guests. These are deep thinkers and Mavericks talking about their passions, life lessons, and inspirations - while drinking a bottle of something listeners will definitely want to savor for themselves.  Sit back, listen, learn, and laugh. This is Beats Vines and Life.  For more information and exclusive content, go to beatsvinesandlife.com  Follow MJ on IG @blackwineguy @beatsvinesandlife   Podcast produced by Marvin J. Towler Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Marvin J. Towler
  • Years Active
    2020 - 2026
  • Episodes
    236
  • Rating
    Explicit
  • Copyright
    © Marvin J. Towler
  • Show Website
    Beats Vines and Life

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