Modern Direct Seller Podcast

Becky Launder
  • 4.7 (36)
  • Marketing
  • Updated Weekly

The Modern Direct Seller Podcast provides strategy, training and systems to empower modern direct sellers to reach big goals and find success in direct sales. Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.

  1. 1d ago

    E297: Visibility That Actually Converts with Beth Nydick

    In this episode of the Modern Direct Seller Podcast, we chat with media strategist and TV personality Beth Nydick about what it actually takes to get noticed in today's oversaturated online world. Beth draws on decades of experience behind the scenes at The Tonight Show, MTV Networks, and national talk shows to unpack the real difference between media and marketing, and why the brand you build matters more than any single product you sell. She shares how she coaches business owners to pitch themselves for podcasts, stages, and press, and the mindset shift that makes putting yourself out there feel a lot less scary. You can connect with Beth anywhere on social. On Instagram, DM her "Becky" for a special resource on pitching yourself for podcasts and stages. Looking for your own home base to grow your personal brand? Oh My Hi gives direct sellers a real website that's actually yours. Grab the free capture-and-convert home page when you get started. Time-Based Notes: 1:12 – Rapid Fire Questions 3:28 – Beth’s Story 7:32 – Building Your World on Social Media 10:06 – The Difference Between Media and Marketing 13:32 – Why People Buy Into You 16:00 – Turning Yourself Into a Digital Personality 17:33 – What Media Is Actually Worth Your Time 20:06 – What You Need Before You Start Pitching 23:38 – Why Not You? 26:08 – Favorites & How to Connect with Beth Get the full show notes at https://moderndirectseller.com/episode297

  2. Jul 7

    E296: Creative Ways to Sell This Summer (That Actually Work)

    In this episode of the Modern Direct Seller Podcast, Becky shares eight creative ways to keep your business moving during the summer months without relying on the same old sales strategies. From porch pop-ups and poolside gatherings to vendor markets, back-to-school gifting, and travel content, she explores simple ideas that fit naturally into the season while helping you create new conversations and connections. Becky also talks about the importance of building systems that support your business behind the scenes, so you can enjoy summer while continuing to capture leads and follow up with new customers. If you've been looking for fresh ways to build momentum before fall, this episode is full of practical ideas you can start using right away. Time-Based Notes: 00:02 – Why summer calls for a different approach to selling 02:13 – Idea #1: Host a porch, driveway, or neighborhood pop-up 04:14 – Idea #2: Create a relaxed poolside pop-up experience 05:25 – Idea #3: Make the most of farmers markets and outdoor vendor events 06:27 – Idea #4: Partner with local mom groups for back-to-school season 08:49 – Idea #5: Start talking about teacher and school staff gifts early 10:02 – Idea #6: Host a "Last Hurrah" summer party 11:58 – Idea #7: Turn summer travel into engaging business content 16:00 – Idea #8: Build systems that keep your business running while you're on the go 18:20 – Becky's challenge: Pick one idea and put it on your calendar this week. Get the full show notes at www.moderndirectseller.com/episode296

  3. Jun 30

    E295: What Successful Direct Sellers Do Different

    In this episode of the Modern Direct Seller Podcast, we're handing the mic to a lineup of thriving direct sellers in our community to answer one question: what are they doing differently that's actually working? You'll hear from Marcia McMaster, Amy Zeigler, Amber Grillot, Paige Swenson, Lisa Kirkley, Evelyn Abernathy, and Diana Winsor, each pulling back the curtain on the small shifts making a big difference in their business. Several of the thriving sellers we know credit their Oh My Hi website and its lead capture and follow-up tools for saving time and keeping customer relationships strong. As a podcast listener, you can grab a free Capture and Convert homepage when you get started today. Connect with the sellers featured today: Marcia at littleblackdressapproved.ca, Amy at dinneralaamy.com, Amber at ambergrillot.com, Paige at paigeswenson.com, Lisa at photosolutionsforever.com, Evelyn at purpleessencebyevelyn.com, and Diana at beagelesswithdiana.com.  Time-Based Notes: 2:29 - Less Is More at Events with Marcia McMaster 7:01 - 95% Lead Capture and Bundling with Amy Zeigler 10:06 - Facebook Marketplace with Amber Grillot 13:41 - A Private Podcast for Leads with Paige Swenson 16:06 - Meeting Customers Where They Are with Lisa Kirkley 18:28 - Going 98% Online with Evelyn Abernathy 21:18 - A No-Lead-Left-Behind Follow-Up System with Diana Winsor Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode295

  4. Jun 23

    E294: The Power of Collaboration with Linda Sidhu, Mixermind

    In this episode of the Modern Direct Seller Podcast, we chat with Linda Sidhu, founder of Mixermind, about why collaboration is the growth lever most sellers overlook. Linda shares how she went from pharmaceutical rep to quiz funnel expert to the connector who brings entrepreneurs together, and how she reframes competition into real partnership. She breaks down the borrowed audience idea, the small moves that turn into big collaborations, and her Magic Match framework for finding the right people. It's a warm, practical take on growing your business by growing your network. Connect with Linda over at Mixermind, her membership community for entrepreneurs who want to network and collaborate. Be sure to take her quiz, What's Your Visibility Factor?, for a roadmap to better visibility and more partnerships.  Time-Based Notes: 1:11 - Rapid Fire Questions 8:43 - From Quiz Funnel Expert to Super Connector 14:20 - Building a Community Around Connection 16:44 - Collaboration Over Competition 19:55 - The Power of Micro Partnerships 24:18 - Linda's Magic Match Framework 27:25 - Starting the Conversation Without the Awkward 30:27 - One Move to Make This Week 33:34 - The Visibility Factor Quiz & How to Connect Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode294

  5. Jun 16

    E293: Stop Selling on Social

    In this episode of the Modern Direct Seller Podcast, we're talking all about what it really means to sell beyond social. The way people shop has changed, and the old approach of opening a group, hosting a party, and waiting for the sales to roll in isn't delivering the way it once did. We're unpacking why that shift happened, what social media is actually built for now, and where those real conversations and conversions are happening instead. You'll learn how to rethink the role of social in your business, what to start measuring for real momentum, and how to build a simple path that turns visibility into actual customers. Want a place to capture and convert leads that you actually own instead of leaning on a free platform? Oh My Hi gives direct sellers a real website for collecting leads, growing an email list, and showcasing your personal brand. You can also grab a free capture-and-convert homepage when you get started. Time-Based Notes: 1:53 - How Social Selling Has Shifted 4:43 - Social as Visibility, Not a Storefront 7:40 - The Missing Middle Space 10:33 - Redefining How You Measure Social Success 12:40 - Why In-Person Events Are Making a Comeback 14:31 - Vendor Events + Pop-Up Events 18:35 - Your Website Working 24-7 21:38 - Bringing the System Together 22:09 - Your One Move This Week Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode293

  6. Jun 9

    E292: Why Your Email List Is the Only Platform You Actually Own with Sami Bedell-Mulhern

    In this episode of the Modern Direct Seller Podcast, we chat with digital marketing strategist and agency founder Sami Bedell-Mulhern about why your email list is the one platform you actually own. Sami has spent years helping businesses turn email into their most reliable engine for connection and sales, and she isn't shy about ranking it above social. Together, we get into why email still converts better than social, the mindset shift that trips up most direct sellers, and where to begin if email marketing has never been on your radar. We also dig into lead magnets, sending frequency, and the simple content habits that keep people engaged without wearing you out. You can connect with Sami on Facebook or through her digital marketing business The First Click. She’s also part of the team behind Oh My Hi, the platform built for direct sellers, where you can claim a free Capture and Convert homepage to get started. Time-Based Notes: 1:38 - Rapid Fire Questions 3:43 - Getting to Know Sami 4:46 - The Biggest Email Marketing Mistakes 6:17 - Why Email Beats Social for Sales 12:43 - Where to Start: Your Customer List 14:13 - Why Letting People Opt Out Matters 15:45 - Building Your List & Lead Magnets That Convert 20:26 - Email Frequency & What to Send 22:11 - Repurposing Content You Already Have 25:53 - Email Mistakes to Avoid 28:46 - One Action to Take This Week Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode292

  7. Jun 2

    E291: Why Your AI Output Sounds Generic (And How We Fixed It) with Jeremy Launder

    In this episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder dig into why AI so often spits out generic, off-brand copy, and what they changed to fix it. Jeremy, co-founder of Modern Direct Seller & Oh My Hi and the engineer behind the scenes, explains what's really going on under the hood. From there, they get into how AI went from a generic helper to something that works more like a real teammate, and the spots where they still keep a human in the loop. Whether you’re new to AI or already using it daily, there's something here for you. Want a website that's actually yours, not a replicated page that looks like everyone else's? Oh My Hi was built for direct sellers, and podcast listeners can grab a free capture and convert homepage today. Have a question about your own AI setup? Send a DM on Instagram at @moderndirectseller. Time-Based Notes: 2:14 - Rapid Fire Questions 5:56 - Why AI Output Sounds Generic 9:43 - Setting Up AI for the Whole Team 12:04 - Context and Access 18:03 - The Content AI Is Creating, and the Hours It Saves 24:34 - Connecting AI to Your Business Tools 27:02 - How the Daily Workflow Changed 29:32 - Where AI Still Needs a Human 35:13 - Three Rules of Thumb to Get Started 41:12 - What's Next for Oh My Hi Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode291

  8. May 26

    E290: Selling Smarter This Summer

    In this episode of the Modern Direct Seller Podcast, we're diving into how to sell smarter during the summer months. We're breaking down why sales slow down this time of year, the two common mistakes that lead to burnout, and how to adapt your approach to meet customers where they are right now. From leaning into seasonal opportunities to building systems that keep your business running in the background, this episode is your practical guide to staying in the game all summer long without running yourself into the ground. Looking to get more leads this summer? Access the free Oh My Hi video training on five ways to get more leads in your business. Explore examples, templates, and free training at ModernDirectSeller.com. Time-Based Notes: 2:39 - Navigating the Summer Slowdown Kicks 3:44 - Why the "Grind" Fails in July 4:46 - Meeting Customers Where They Are 7:51 - Automating Your Back-End Systems 11:52 - Content Strategy and Batch Creation 16:18 - Your Minimum Viable Business This Summer 18:33 - Free Resource and Conference Season Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode290

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The Modern Direct Seller Podcast provides strategy, training and systems to empower modern direct sellers to reach big goals and find success in direct sales. Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.

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