Modern Direct Seller Podcast

Becky Launder
  • 4.7 (36)
  • MARKETING
  • UPDATED WEEKLY

The Modern Direct Seller Podcast provides strategy, training and systems to empower modern direct sellers to reach big goals and find success in direct sales. Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.

  1. 3D AGO

    E279: Podcast Takeover with The Other 99% Hosts, Lisa Duck & Susan Larimer

    In this week’s Modern Direct Seller Podcast, we're joined by Lisa Duck and Susan Larimer, co-hosts of The Other 99% podcast, for a special takeover episode all about the Modern Direct Seller Academy. Lisa and Susan share how they each found their way into the Academy, walk through everything included across all three membership tiers, and reflect on how being part of this community has transformed their businesses, their mindset, and even their identities as direct sellers. Whether you're Academy-curious or already a member, this one is packed with real talk and genuine enthusiasm from two sellers who've lived it. You can connect with Lisa and Susan on their websites, and catch them on The Other 99% podcast for more stories, tips, and strategies for the other 99% of direct sellers. Time-Based Notes: 0:44 - Welcome from Lisa Duck & Susan Larimer 1:33 - Susan's Academy Discovery and Initial Skepticism 4:23 - Lisa's 15-Year Direct Sales Journey and Academy Discovery 8:23 - Academy Basic Level: Courses, Toolkits & Features 13:29 - The Daily Consistency Tracker & ABC System 14:41 - Monthly Office Hours & Content Lab Sessions 16:11 - Social Selling Action Plans & Fan Feature Success 20:01 - Academy Pro: Progress Reports & Virtual Retreats 25:59 - VIP Academy: Premium Features & Unlimited Access 28:42 - Community, Transformation & Final Takeaways Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode279

    35 min

  2. MAR 3

    E278: What to Say (and What NOT to Say) in the DMs with Tara Lassiter

    In this episode of the Modern Direct Seller Podcast, we're joined by Tara Lassiter, relationship marketing strategist, to talk about finding your buyers and believers through authentic storytelling and smarter social selling. Tara shares what twelve years at QVC taught her about personal branding, how to craft stories that connect without feeling self-centered, and her ABC framework for building real relationships in the DMs. This one is packed with fresh strategies to show up more confidently and build an audience that's in it for the long haul. You can connect with Tara on LinkedIn and Substack. Don’t forget to grab her free DM Confidence Kit for seven templates and the full ABC framework to start messaging with confidence. Time-Based Notes: 1:15 - Rapid Fire: Tea, Thrillers & High-End Skincare 5:15 - Tara's Business Background & 12 Years at QVC 7:06 - Why People Buy You, Not Just Your Products 9:01 - Sharing Scars, Not Open Wounds 13:33 - How to Structure a Story That Actually Sells 18:32 - The ABC Framework for DMs 28:08 - Platform-Specific Social Selling Strategies 30:31 - When to Build vs. When to Sell 36:50 - Casting a Wider Net & Playing the Long Game 42:34 - The DM Confidence Kit Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode278

    44 min

  3. FEB 24

    E277: Follow Up Strategies to Turn Leads into Loyal Customers

    In this episode of the Modern Direct Seller Podcast, we shine the spotlight on one of the most important (and most avoided) activities in direct sales: following up. We're breaking down the real reasons so many sellers skip it, how to shift your mindset around it, and the simple systems you can put in place to stay consistent. The leads are already there. This episode is about making sure they don't go cold, with straightforward strategies to follow up at every stage and build the kind of relationships that keep customers coming back. From a simple Google Sheet to a fully automated CRM, there's a follow-up system for every stage of your business. Grab the free 300 Club Tracker to get started, and head over to Oh My Hi to explore what automated follow-up can look like when your business is ready for it.  Time-Based Notes: 3:44 - Overcoming the Fear and Mental Blocks Around Follow-Up 6:10 - Systems and Tools to Keep Your Follow-Up Organized 9:13 - What to Do When You've Waited Too Long 12:11 - Follow-Up Strategies for New Leads 15:00 - Following Up with New Customers 17:37 - The Best Channels and Methods for Follow-Up 20:23 - How Much Follow-Up Is Too Much? 23:19 - Building Follow-Up Into Your Daily Routine Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode277

    27 min

  4. FEB 17

    E276: Making Home Your Happy Place: A Conversation with Katy Wells

    In this episode of the Modern Direct Seller Podcast, we chat with Katy Wells, host of The Maximalized Minimalist podcast, about her newly released book "Making Home Your Happy Place" and her holistic approach to decluttering. Katy shares why traditional organizing methods fail for most people, introduces her framework for understanding different types of clutter, and offers practical advice for entrepreneurs working from home. This conversation covers sustainable decluttering strategies, managing visual inputs in your workspace, and starting small to create lasting change in your home and business. Be sure to grab your copy of Katy's new book "Making Home Your Happy Place" and dive into her podcast The Maximalized Minimalist for more holistic decluttering strategies designed for busy families and entrepreneurs. Time-Based Notes: 1:16 - Book Launch Celebration 3:56 - Rapid-Fire Questions 9:38 - Book Target Audience and Core Philosophy 13:44 - Modern Clutter Crisis and Statistics 16:37 - Four Types of Clutter Framework 20:53 - Addressing Different Clutter Types 23:36 - Entrepreneur-Specific Decluttering Advice 29:10 - Where to Begin? Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode276

    33 min

  5. FEB 10

    E275: Build Relationships at Scale with Text Marketing

    In this episode of the Modern Direct Seller Podcast, we're diving into text marketing and how it can transform the way you connect with customers and grow your business. You'll learn permission-based strategies for using text marketing to build genuine relationships at scale, from weekly text clubs to automated customer care sequences and local marketing. Whether you're already using text marketing or just getting started, this episode is packed with actionable ideas to help you save time, increase engagement, and drive more sales. Looking to integrate text marketing with your website and CRM? Project Broadcast works seamlessly with Oh My Hi Plus to automate customer follow-up, nurture leads, and keep your business running in the background.  Ready for the exact wording on text-only bundle parties and customer care sequences? All of that is waiting for you inside the Modern Direct Seller Academy. Time-Based Notes: 03:01 - About Text Marketing 06:32 - Permission-Based Text Marketing Strategy 09:21 - Weekly Text Club Implementation 11:07 - Text-Only Experience Strategy 14:05 - Customer Care Sequence Automation 16:02 - Local Marketing and Just-in-Time Sales 18:02 - Customer Surveys and Preference Updates 20:18 - Relationship Building and Team Development Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode275

    25 min

  6. FEB 3

    E274: Why Every Social Seller Needs Their Own Website

    In this episode of the Modern Direct Seller Podcast, we're talking all about why direct sellers need their own website in 2026. We're diving into the problem with relying only on social media, the limitations of corporate websites, and how having your own website helps you capture leads and build credibility. You'll learn about the new Oh My Hi and Project Broadcast integration that automates follow-up through email and text, plus discover the Capture and Convert page template designed to help you get started fast. Ready to claim your FREE Capture and Convert page with any Oh My Hi subscription? This limited-time offer includes a done-for-you website setup to help you start capturing leads fast.  Time-Based Notes: 0:50 - The Problem with Social Media Dependency 2:11 - Benefits of Having a Website Home Base 3:56 - Corporate Website Limitations 6:09 - Oh My Hi Platform Introduction 7:14 - Project Broadcast Partnership Announcement 12:08 - Automation Benefits and Use Cases 13:41 - Platform Differentiators and Support 15:16 - Capture and Convert Page Introduction 17:17 - Free Setup Offer and Closing Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode274

    21 min

  7. JAN 27

    E273: The Burnout No One Talks About with Ashley McDonald

    In this episode of the Modern Direct Seller Podcast, we chat with Ashley McDonald, a therapist and nervous system first business mentor, about high functioning burnout. The conversation explores why high functioning burnout is invisible to others, how high-achieving women live in a constant state of "never enough," and practical tools like the Somatic Wealth Framework and micro moments of stillness to help you stop adding and start subtracting. You can connect with Ashley through her podcast "Shamelessly Ambitious" or access her mini webinar "The Energy Advantage Training" which addresses the three capacity leaks affecting high-achieving women and provides simple resets for managing exhaustion. Time-Based Notes: 1:12 - Rapid Fire Questions 5:53 - Ashley’s Career Journey 8:48 - Defining High Functioning Burnout 11:19 - Identifying Value Misalignment 14:36 - Recognizing Capacity Issues and Internal Signals 17:28 - The Somatic Wealth Framework 20:05 - Micro Moments of Stillness and Cortisol Addiction 22:54 - Adding vs. Subtracting Approach 26:44 - Truth-Checking 28:19 - First Steps for Recovery 29:43 - Inner Child and Self-Compassion Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode273

    34 min

  8. JAN 20

    E272: Party Like It's 2026 (No Facebook Group Required)

    In this episode of the Modern Direct Seller Podcast, we're talking all about modernizing your party and group selling strategies for 2026. You'll learn how to leverage pop-up shop experiences, referral programs, text-only selling, collaboration opportunities, and problem-specific parties to connect with customers in ways that feel simple, fun, and effective in today's market. Looking to access the complete Party Like It's 2026 training with templates, scripts, and messaging strategies for all five strategies? Join the Modern Direct Seller Academy for just $15! Time-Based Notes: 1:13 - Why Traditional Facebook Parties Don't Work Anymore 6:15 - Strategy 1: Pop-up Shop Experience 8:34 - Strategy 2: Referral Programs 11:02 - Strategy 3: Text-Only Selling Strategy 14:40 - Strategy 4: Collaboration Approach 17:04 - Strategy 5: Problem-Specific Parties 19:24 - Applying the Strategies  Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode272

    22 min
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4.7
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The Modern Direct Seller Podcast provides strategy, training and systems to empower modern direct sellers to reach big goals and find success in direct sales. Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.

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