Modern Direct Seller Podcast

Becky Launder
  • 4.7 (36)
  • Marketing
  • Updated Weekly

The Modern Direct Seller Podcast provides strategy, training and systems to empower modern direct sellers to reach big goals and find success in direct sales. Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.

  1. 1d ago

    E300: The Future of Direct Sales

    In this episode of the Modern Direct Seller Podcast, we're marking 300 episodes, a number that took five and a half years (and a lot of Tuesdays) to reach. We're using the milestone to dive into the future of direct sales, unpacking what has and hasn't changed about this industry since the show began. There are some honest predictions in here too, about where things are headed and what that means for the way you build. Want to celebrate 300 episodes with us? Enter the 300th episode giveaway for a prize package from the Modern Direct Seller Shop, and if you'd like early access to the manuscript of Becky’s new book, sign up as a beta reader.  And if you’re a direct seller ready for a home base you actually own, grab a free capture and convert homepage from Oh My Hi.  Time-Based Notes: 0:51 - 300 Episodes in the Making 8:15  - What Hasn't Changed in Direct Sales 16:14 - Building a Brand Beyond Your Frank's List 18:21 - Public Content and the End of the Secret Group 22:15 - Trading Hustle for Systems You Own 26:57 - AI's Brand New Chapter 28:58 - Why the Future of Direct Sales Is Bright 31:11 - Umbrella Brands, Younger Sellers, and New Ways to Earn 42:13 - A New Book and a Call for Beta Readers Get the full show notes at https://moderndirectseller.com/episode300

  2. Jul 28

    E299: You Can't Mimic a Story: How to Stand Out When You Sell the Same Things as Everyone Else with Michelle Knight, Founder of Brandmerry

    In this episode of the Modern Direct Seller Podcast, we sit down with Michelle Knight, founder and brand strategist behind Brandmerry, to unpack what personal branding actually means once you strip away the polished, copy-everyone-else version of it. Michelle opens up about the moment that reshaped how she builds brands, and why she believes yours should never feel "finished." We dig into why direct sellers need something beyond the parent company's brand to stand out, how to tell if your story is even worth sharing, and a simple system for turning ordinary days into content that sells. No perfectly lit photoshoot required. You can connect with Michelle at her website, Brandmerry, where you'll find her $27 Storytelling Content Bundle packed with prompts and content ideas across platforms, plus her Substack, where she's writing her upcoming book in public.   If you're still building your business on borrowed real estate, this episode's sponsor Oh My Hi wants to change that. Sign up today, and get a capture-and-convert homepage on the house. Time-Based Notes: 01:11 - Rapid-Fire Questions 03:28 - Michelle's Story: From Loss to Brandmerry 08:12 - Why Personal Branding Matters for Direct Sellers 11:32 - Sharing the Scar, Not the Wound 15:08 - The 72-Hour Story Documentation Exercise 17:44 - Building a Story Bank with AI 21:00 - Turning Stories Into Sales 25:09 - Michelle's Book & Storytelling Bundle Get the full show notes at https://moderndirectseller.com/episode299

  3. Jul 21

    E298: Why Every Direct Seller Needs a Home Base

    In this episode of the Modern Direct Seller Podcast, we're making the case for why every direct seller needs a home base of their own, and handing the mic to the people already proving it works. You'll hear from seven women from our community across seven different companies who traded borrowed land and replicated sites for websites they actually own. From sticker parties and recipe libraries to lead-capturing landing pages, team-building funnels, sold-out retreats, and multi-stream brands, each one shares real numbers and real results. It's a look at what becomes possible when you stop building on rented ground and start building somewhere that's truly yours. Want to peek at what these sellers have built? You can find Ashley Wasco at her sticker party page, Julie Gizzi at her recipe hub, Stephanie Pressley over at StephaniePressley.com, Amary Doremus at her permanent jewelry site (and be sure to check out her newly launched podcast), Jen Bach at Craft What Matters, Natasha Berkel at Natasha's Healthy Living, and Evelyn Abernathy at Purple Essence by Evelyn.  Ready to build a home base of your own? As a podcast listener, you can grab a free capture-and-convert homepage from Oh My Hi to get started. Time-Based Notes: 0:53 - Why Your Business Needs a Home Base 3:27 - Borrowed Land vs. Land You Own 11:02 - Ashley Wasco: Running Sticker Parties on Her Own Site 16:50 - Julie Gizzi: 600 Leads and 30 Years in Business 21:27 - Stephanie Pressley: Building the Wall, Not Throwing Mud 25:22 - Evelyn Abernathy: Leading With Education Online 28:39 - Amary Doremus: 125 New Team Members in a Year 31:46 - Jen Bach: A Retreat Launch That Hit $5K in a Week 35:17 - Natasha Berkel: One Video, Thousands of Leads 37:05 - Seven Sellers, Seven Ways to Use a Home Base Get the full show notes at https://moderndirectseller.com/episode298

  4. Jul 14

    E297: Visibility That Actually Converts with Beth Nydick

    In this episode of the Modern Direct Seller Podcast, we chat with media strategist and TV personality Beth Nydick about what it actually takes to get noticed in today's oversaturated online world. Beth draws on decades of experience behind the scenes at The Tonight Show, MTV Networks, and national talk shows to unpack the real difference between media and marketing, and why the brand you build matters more than any single product you sell. She shares how she coaches business owners to pitch themselves for podcasts, stages, and press, and the mindset shift that makes putting yourself out there feel a lot less scary. You can connect with Beth anywhere on social. On Instagram, DM her "Becky" for a special resource on pitching yourself for podcasts and stages. Looking for your own home base to grow your personal brand? Oh My Hi gives direct sellers a real website that's actually yours. Grab the free capture-and-convert home page when you get started. Time-Based Notes: 1:12 – Rapid Fire Questions 3:28 – Beth’s Story 7:32 – Building Your World on Social Media 10:06 – The Difference Between Media and Marketing 13:32 – Why People Buy Into You 16:00 – Turning Yourself Into a Digital Personality 17:33 – What Media Is Actually Worth Your Time 20:06 – What You Need Before You Start Pitching 23:38 – Why Not You? 26:08 – Favorites & How to Connect with Beth Get the full show notes at https://moderndirectseller.com/episode297

  5. Jul 7

    E296: Creative Ways to Sell This Summer (That Actually Work)

    In this episode of the Modern Direct Seller Podcast, Becky shares eight creative ways to keep your business moving during the summer months without relying on the same old sales strategies. From porch pop-ups and poolside gatherings to vendor markets, back-to-school gifting, and travel content, she explores simple ideas that fit naturally into the season while helping you create new conversations and connections. Becky also talks about the importance of building systems that support your business behind the scenes, so you can enjoy summer while continuing to capture leads and follow up with new customers. If you've been looking for fresh ways to build momentum before fall, this episode is full of practical ideas you can start using right away. Time-Based Notes: 00:02 – Why summer calls for a different approach to selling 02:13 – Idea #1: Host a porch, driveway, or neighborhood pop-up 04:14 – Idea #2: Create a relaxed poolside pop-up experience 05:25 – Idea #3: Make the most of farmers markets and outdoor vendor events 06:27 – Idea #4: Partner with local mom groups for back-to-school season 08:49 – Idea #5: Start talking about teacher and school staff gifts early 10:02 – Idea #6: Host a "Last Hurrah" summer party 11:58 – Idea #7: Turn summer travel into engaging business content 16:00 – Idea #8: Build systems that keep your business running while you're on the go 18:20 – Becky's challenge: Pick one idea and put it on your calendar this week. Get the full show notes at www.moderndirectseller.com/episode296

  6. Jun 30

    E295: What Successful Direct Sellers Do Different

    In this episode of the Modern Direct Seller Podcast, we're handing the mic to a lineup of thriving direct sellers in our community to answer one question: what are they doing differently that's actually working? You'll hear from Marcia McMaster, Amy Zeigler, Amber Grillot, Paige Swenson, Lisa Kirkley, Evelyn Abernathy, and Diana Winsor, each pulling back the curtain on the small shifts making a big difference in their business. Several of the thriving sellers we know credit their Oh My Hi website and its lead capture and follow-up tools for saving time and keeping customer relationships strong. As a podcast listener, you can grab a free Capture and Convert homepage when you get started today. Connect with the sellers featured today: Marcia at littleblackdressapproved.ca, Amy at dinneralaamy.com, Amber at ambergrillot.com, Paige at paigeswenson.com, Lisa at photosolutionsforever.com, Evelyn at purpleessencebyevelyn.com, and Diana at beagelesswithdiana.com.  Time-Based Notes: 2:29 - Less Is More at Events with Marcia McMaster 7:01 - 95% Lead Capture and Bundling with Amy Zeigler 10:06 - Facebook Marketplace with Amber Grillot 13:41 - A Private Podcast for Leads with Paige Swenson 16:06 - Meeting Customers Where They Are with Lisa Kirkley 18:28 - Going 98% Online with Evelyn Abernathy 21:18 - A No-Lead-Left-Behind Follow-Up System with Diana Winsor Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode295

  7. Jun 23

    E294: The Power of Collaboration with Linda Sidhu, Mixermind

    In this episode of the Modern Direct Seller Podcast, we chat with Linda Sidhu, founder of Mixermind, about why collaboration is the growth lever most sellers overlook. Linda shares how she went from pharmaceutical rep to quiz funnel expert to the connector who brings entrepreneurs together, and how she reframes competition into real partnership. She breaks down the borrowed audience idea, the small moves that turn into big collaborations, and her Magic Match framework for finding the right people. It's a warm, practical take on growing your business by growing your network. Connect with Linda over at Mixermind, her membership community for entrepreneurs who want to network and collaborate. Be sure to take her quiz, What's Your Visibility Factor?, for a roadmap to better visibility and more partnerships.  Time-Based Notes: 1:11 - Rapid Fire Questions 8:43 - From Quiz Funnel Expert to Super Connector 14:20 - Building a Community Around Connection 16:44 - Collaboration Over Competition 19:55 - The Power of Micro Partnerships 24:18 - Linda's Magic Match Framework 27:25 - Starting the Conversation Without the Awkward 30:27 - One Move to Make This Week 33:34 - The Visibility Factor Quiz & How to Connect Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode294

  8. Jun 16

    E293: Stop Selling on Social

    In this episode of the Modern Direct Seller Podcast, we're talking all about what it really means to sell beyond social. The way people shop has changed, and the old approach of opening a group, hosting a party, and waiting for the sales to roll in isn't delivering the way it once did. We're unpacking why that shift happened, what social media is actually built for now, and where those real conversations and conversions are happening instead. You'll learn how to rethink the role of social in your business, what to start measuring for real momentum, and how to build a simple path that turns visibility into actual customers. Want a place to capture and convert leads that you actually own instead of leaning on a free platform? Oh My Hi gives direct sellers a real website for collecting leads, growing an email list, and showcasing your personal brand. You can also grab a free capture-and-convert homepage when you get started. Time-Based Notes: 1:53 - How Social Selling Has Shifted 4:43 - Social as Visibility, Not a Storefront 7:40 - The Missing Middle Space 10:33 - Redefining How You Measure Social Success 12:40 - Why In-Person Events Are Making a Comeback 14:31 - Vendor Events + Pop-Up Events 18:35 - Your Website Working 24-7 21:38 - Bringing the System Together 22:09 - Your One Move This Week Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode293

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The Modern Direct Seller Podcast provides strategy, training and systems to empower modern direct sellers to reach big goals and find success in direct sales. Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.

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