Modern Direct Seller Podcast

Becky Launder
  • 4.7 (36)
  • Marketing
  • Updated Weekly

The Modern Direct Seller Podcast provides strategy, training and systems to empower modern direct sellers to reach big goals and find success in direct sales. Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.

  1. 2d ago

    E294: The Power of Collaboration with Linda Sidhu, Mixermind

    In this episode of the Modern Direct Seller Podcast, we chat with Linda Sidhu, founder of Mixermind, about why collaboration is the growth lever most sellers overlook. Linda shares how she went from pharmaceutical rep to quiz funnel expert to the connector who brings entrepreneurs together, and how she reframes competition into real partnership. She breaks down the borrowed audience idea, the small moves that turn into big collaborations, and her Magic Match framework for finding the right people. It's a warm, practical take on growing your business by growing your network. Connect with Linda over at Mixermind, her membership community for entrepreneurs who want to network and collaborate. Be sure to take her quiz, What's Your Visibility Factor?, for a roadmap to better visibility and more partnerships.  Time-Based Notes: 1:11 - Rapid Fire Questions 8:43 - From Quiz Funnel Expert to Super Connector 14:20 - Building a Community Around Connection 16:44 - Collaboration Over Competition 19:55 - The Power of Micro Partnerships 24:18 - Linda's Magic Match Framework 27:25 - Starting the Conversation Without the Awkward 30:27 - One Move to Make This Week 33:34 - The Visibility Factor Quiz & How to Connect Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode294

    35 min

  2. Jun 16

    E293: Stop Selling on Social

    In this episode of the Modern Direct Seller Podcast, we're talking all about what it really means to sell beyond social. The way people shop has changed, and the old approach of opening a group, hosting a party, and waiting for the sales to roll in isn't delivering the way it once did. We're unpacking why that shift happened, what social media is actually built for now, and where those real conversations and conversions are happening instead. You'll learn how to rethink the role of social in your business, what to start measuring for real momentum, and how to build a simple path that turns visibility into actual customers. Want a place to capture and convert leads that you actually own instead of leaning on a free platform? Oh My Hi gives direct sellers a real website for collecting leads, growing an email list, and showcasing your personal brand. You can also grab a free capture-and-convert homepage when you get started. Time-Based Notes: 1:53 - How Social Selling Has Shifted 4:43 - Social as Visibility, Not a Storefront 7:40 - The Missing Middle Space 10:33 - Redefining How You Measure Social Success 12:40 - Why In-Person Events Are Making a Comeback 14:31 - Vendor Events + Pop-Up Events 18:35 - Your Website Working 24-7 21:38 - Bringing the System Together 22:09 - Your One Move This Week Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode293

    25 min

  3. Jun 9

    E292: Why Your Email List Is the Only Platform You Actually Own with Sami Bedell-Mulhern

    In this episode of the Modern Direct Seller Podcast, we chat with digital marketing strategist and agency founder Sami Bedell-Mulhern about why your email list is the one platform you actually own. Sami has spent years helping businesses turn email into their most reliable engine for connection and sales, and she isn't shy about ranking it above social. Together, we get into why email still converts better than social, the mindset shift that trips up most direct sellers, and where to begin if email marketing has never been on your radar. We also dig into lead magnets, sending frequency, and the simple content habits that keep people engaged without wearing you out. You can connect with Sami on Facebook or through her digital marketing business The First Click. She’s also part of the team behind Oh My Hi, the platform built for direct sellers, where you can claim a free Capture and Convert homepage to get started. Time-Based Notes: 1:38 - Rapid Fire Questions 3:43 - Getting to Know Sami 4:46 - The Biggest Email Marketing Mistakes 6:17 - Why Email Beats Social for Sales 12:43 - Where to Start: Your Customer List 14:13 - Why Letting People Opt Out Matters 15:45 - Building Your List & Lead Magnets That Convert 20:26 - Email Frequency & What to Send 22:11 - Repurposing Content You Already Have 25:53 - Email Mistakes to Avoid 28:46 - One Action to Take This Week Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode292

    32 min

  4. Jun 2

    E291: Why Your AI Output Sounds Generic (And How We Fixed It) with Jeremy Launder

    In this episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder dig into why AI so often spits out generic, off-brand copy, and what they changed to fix it. Jeremy, co-founder of Modern Direct Seller & Oh My Hi and the engineer behind the scenes, explains what's really going on under the hood. From there, they get into how AI went from a generic helper to something that works more like a real teammate, and the spots where they still keep a human in the loop. Whether you’re new to AI or already using it daily, there's something here for you. Want a website that's actually yours, not a replicated page that looks like everyone else's? Oh My Hi was built for direct sellers, and podcast listeners can grab a free capture and convert homepage today. Have a question about your own AI setup? Send a DM on Instagram at @moderndirectseller. Time-Based Notes: 2:14 - Rapid Fire Questions 5:56 - Why AI Output Sounds Generic 9:43 - Setting Up AI for the Whole Team 12:04 - Context and Access 18:03 - The Content AI Is Creating, and the Hours It Saves 24:34 - Connecting AI to Your Business Tools 27:02 - How the Daily Workflow Changed 29:32 - Where AI Still Needs a Human 35:13 - Three Rules of Thumb to Get Started 41:12 - What's Next for Oh My Hi Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode291

    43 min

  5. May 26

    E290: Selling Smarter This Summer

    In this episode of the Modern Direct Seller Podcast, we're diving into how to sell smarter during the summer months. We're breaking down why sales slow down this time of year, the two common mistakes that lead to burnout, and how to adapt your approach to meet customers where they are right now. From leaning into seasonal opportunities to building systems that keep your business running in the background, this episode is your practical guide to staying in the game all summer long without running yourself into the ground. Looking to get more leads this summer? Access the free Oh My Hi video training on five ways to get more leads in your business. Explore examples, templates, and free training at ModernDirectSeller.com. Time-Based Notes: 2:39 - Navigating the Summer Slowdown Kicks 3:44 - Why the "Grind" Fails in July 4:46 - Meeting Customers Where They Are 7:51 - Automating Your Back-End Systems 11:52 - Content Strategy and Batch Creation 16:18 - Your Minimum Viable Business This Summer 18:33 - Free Resource and Conference Season Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode290

    20 min

  6. May 19

    E289: Sustainable Social: How to Show Up Consistently Without Burning Out with Madelyn Victoria

    In this episode of the Modern Direct Seller Podcast, we're joined by Madelyn Victoria,  social media manager, web designer, and marketing strategist for service-based entrepreneurs. She’s here to talk all about showing up consistently on social media without burning yourself out. Madelyn shares what a sustainable content strategy really looks like, the biggest mistake she sees small business owners making right now, and practical ways to make social media work for your business without it taking over your life. You can connect with Madelyn on Instagram at @MadelynVictoriaCo. DM her the word AUDIT to get a free Instagram audit. Looking to build a website that's actually yours? Check out Oh My Hi.  Time-Based Notes: 1:21 - Rapid Fire Questions 5:34 - Madelyn's Journey: From English Major to Entrepreneur 8:38 - The #1 Marketing Mistake Small Business Owners Are Making 12:25 - What a Sustainable Social Media Strategy Actually Looks Like 19:05 - Showing Up Online as an Introvert 21:55 - What's Working in 2026 25:08 - This Week's Action Step 27:14 - Where to Find Madelyn + Free Instagram Audit Offer Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode289

    29 min

  7. May 12

    E288: Referrals: Your Easiest Leads

    In this episode of the Modern Direct Seller Podcast, we're diving into one of the most underutilized growth strategies in direct sales: referrals. We're breaking down why most direct sellers are sitting on a goldmine of untapped referrals, and what it actually takes to turn willing customers into a steady stream of new leads. From the psychology behind why referrals work to two practical strategies you can start using right away, this episode lays out a simple, systematic approach to making referrals a reliable part of your business. Looking to set up your own referral system, build a lead capture form, or automate your follow-up sequences? Explore examples, templates, and trainings inside the Modern Direct Seller Academy. You can also check out Oh My Hi for website tools built specifically for direct sellers, and Project Broadcast for text marketing automation that pairs perfectly with a referral program. Time-Based Notes: 2:09 - The Psychology & Statistics of Referrals 5:04 - Identifying Your Best Referral Partners 8:20 - Invite a Friend: Strategy for Events 11:42 - Referral Palooza: Your Always-On System 14:43 - The Value of Referred Customers 17:09 - Marketing & Promoting Your Referral Program 20:01 - Action Steps Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode288

    22 min

  8. May 5

    E287: Get Found on Google (and AI) with SEO Expert Matt Diamante

    In this episode of the Modern Direct Seller Podcast, we're joined by Matt Diamante, SEO specialist, author, and founder of agency Hey Tony, to talk about one of the most underutilized growth strategies for direct sellers: getting found on Google. Matt breaks down what SEO actually is, why it matters for solopreneurs and small business owners, and how pairing it with AI tools can turn everyday customer questions into content that works around the clock. You'll also hear a specific AI prompt that makes blog writing faster, smarter, and actually useful, plus a straight-talking take on email lists, social media, and what's really driving revenue in today's landscape. You can connect with Matt by searching Matt Diamante on any social platform, where he posts daily. Be sure to check out Hey Tony and his book Get Found, the perfect starting point if you're new to SEO or just want to know enough to manage it yourself. Direct sellers can also explore Oh My Hi for a real website that's built for your business.  Time-Based Notes: 1:35 - Rapid Fire: Tech Tools, Email Habits & Work Schedule 3:47 - Matt's Background & The Story Behind Hey Tony 5:46 - SEO Fundamentals for Non-Technical Users 8:32 - The AI Prompt That Makes Blog Writing Easy 12:26 - Building Assets vs. Relying on Algorithms 15:20 - Social Media and SEO - Better Together 17:43 - How to Make Content Creation Easier 18:38 - Content Creation Workflows & Processes 20:33 - Limitless AI & Capturing Content from Everyday Conversations 21:41 - SEO in the Age of AI & What's Really Happening with Search 24:19 - Google AI Overviews & How to Think About Your Content Strategy 27:24 - Getting Started with Google Search Console Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode287

    30 min
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The Modern Direct Seller Podcast provides strategy, training and systems to empower modern direct sellers to reach big goals and find success in direct sales. Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.

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