Modern Direct Seller Podcast

Becky Launder
  • 4.7 (36)
  • Marketing
  • Updated Weekly

The Modern Direct Seller Podcast provides strategy, training and systems to empower modern direct sellers to reach big goals and find success in direct sales. Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.

  1. 1d ago

    E291: Why Your AI Output Sounds Generic (And How We Fixed It) with Jeremy Launder

    In this episode of the Modern Direct Seller Podcast, Becky and Jeremy Launder dig into why AI so often spits out generic, off-brand copy, and what they changed to fix it. Jeremy, co-founder of Modern Direct Seller & Oh My Hi and the engineer behind the scenes, explains what's really going on under the hood. From there, they get into how AI went from a generic helper to something that works more like a real teammate, and the spots where they still keep a human in the loop. Whether you’re new to AI or already using it daily, there's something here for you. Want a website that's actually yours, not a replicated page that looks like everyone else's? Oh My Hi was built for direct sellers, and podcast listeners can grab a free capture and convert homepage today. Have a question about your own AI setup? Send a DM on Instagram at @moderndirectseller. Time-Based Notes: 2:14 - Rapid Fire Questions 5:56 - Why AI Output Sounds Generic 9:43 - Setting Up AI for the Whole Team 12:04 - Context and Access 18:03 - The Content AI Is Creating, and the Hours It Saves 24:34 - Connecting AI to Your Business Tools 27:02 - How the Daily Workflow Changed 29:32 - Where AI Still Needs a Human 35:13 - Three Rules of Thumb to Get Started 41:12 - What's Next for Oh My Hi Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode291

    43 min

  2. May 26

    E290: Selling Smarter This Summer

    In this episode of the Modern Direct Seller Podcast, we're diving into how to sell smarter during the summer months. We're breaking down why sales slow down this time of year, the two common mistakes that lead to burnout, and how to adapt your approach to meet customers where they are right now. From leaning into seasonal opportunities to building systems that keep your business running in the background, this episode is your practical guide to staying in the game all summer long without running yourself into the ground. Looking to get more leads this summer? Access the free Oh My Hi video training on five ways to get more leads in your business. Explore examples, templates, and free training at ModernDirectSeller.com. Time-Based Notes: 2:39 - Navigating the Summer Slowdown Kicks 3:44 - Why the "Grind" Fails in July 4:46 - Meeting Customers Where They Are 7:51 - Automating Your Back-End Systems 11:52 - Content Strategy and Batch Creation 16:18 - Your Minimum Viable Business This Summer 18:33 - Free Resource and Conference Season Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode290

    20 min

  3. May 19

    E289: Sustainable Social: How to Show Up Consistently Without Burning Out with Madelyn Victoria

    In this episode of the Modern Direct Seller Podcast, we're joined by Madelyn Victoria,  social media manager, web designer, and marketing strategist for service-based entrepreneurs. She’s here to talk all about showing up consistently on social media without burning yourself out. Madelyn shares what a sustainable content strategy really looks like, the biggest mistake she sees small business owners making right now, and practical ways to make social media work for your business without it taking over your life. You can connect with Madelyn on Instagram at @MadelynVictoriaCo. DM her the word AUDIT to get a free Instagram audit. Looking to build a website that's actually yours? Check out Oh My Hi.  Time-Based Notes: 1:21 - Rapid Fire Questions 5:34 - Madelyn's Journey: From English Major to Entrepreneur 8:38 - The #1 Marketing Mistake Small Business Owners Are Making 12:25 - What a Sustainable Social Media Strategy Actually Looks Like 19:05 - Showing Up Online as an Introvert 21:55 - What's Working in 2026 25:08 - This Week's Action Step 27:14 - Where to Find Madelyn + Free Instagram Audit Offer Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode289

    29 min

  4. May 12

    E288: Referrals: Your Easiest Leads

    In this episode of the Modern Direct Seller Podcast, we're diving into one of the most underutilized growth strategies in direct sales: referrals. We're breaking down why most direct sellers are sitting on a goldmine of untapped referrals, and what it actually takes to turn willing customers into a steady stream of new leads. From the psychology behind why referrals work to two practical strategies you can start using right away, this episode lays out a simple, systematic approach to making referrals a reliable part of your business. Looking to set up your own referral system, build a lead capture form, or automate your follow-up sequences? Explore examples, templates, and trainings inside the Modern Direct Seller Academy. You can also check out Oh My Hi for website tools built specifically for direct sellers, and Project Broadcast for text marketing automation that pairs perfectly with a referral program. Time-Based Notes: 2:09 - The Psychology & Statistics of Referrals 5:04 - Identifying Your Best Referral Partners 8:20 - Invite a Friend: Strategy for Events 11:42 - Referral Palooza: Your Always-On System 14:43 - The Value of Referred Customers 17:09 - Marketing & Promoting Your Referral Program 20:01 - Action Steps Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode288

    22 min

  5. May 5

    E287: Get Found on Google (and AI) with SEO Expert Matt Diamante

    In this episode of the Modern Direct Seller Podcast, we're joined by Matt Diamante, SEO specialist, author, and founder of agency Hey Tony, to talk about one of the most underutilized growth strategies for direct sellers: getting found on Google. Matt breaks down what SEO actually is, why it matters for solopreneurs and small business owners, and how pairing it with AI tools can turn everyday customer questions into content that works around the clock. You'll also hear a specific AI prompt that makes blog writing faster, smarter, and actually useful, plus a straight-talking take on email lists, social media, and what's really driving revenue in today's landscape. You can connect with Matt by searching Matt Diamante on any social platform, where he posts daily. Be sure to check out Hey Tony and his book Get Found, the perfect starting point if you're new to SEO or just want to know enough to manage it yourself. Direct sellers can also explore Oh My Hi for a real website that's built for your business.  Time-Based Notes: 1:35 - Rapid Fire: Tech Tools, Email Habits & Work Schedule 3:47 - Matt's Background & The Story Behind Hey Tony 5:46 - SEO Fundamentals for Non-Technical Users 8:32 - The AI Prompt That Makes Blog Writing Easy 12:26 - Building Assets vs. Relying on Algorithms 15:20 - Social Media and SEO - Better Together 17:43 - How to Make Content Creation Easier 18:38 - Content Creation Workflows & Processes 20:33 - Limitless AI & Capturing Content from Everyday Conversations 21:41 - SEO in the Age of AI & What's Really Happening with Search 24:19 - Google AI Overviews & How to Think About Your Content Strategy 27:24 - Getting Started with Google Search Console Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode287

    30 min

  6. Apr 28

    E286: Stop Writing About Yourself: The Copywriting Shift That Changes Everything with Laura Kendrick

    In this episode of the Modern Direct Seller Podcast, we're joined by Laura Kendrick of Cheeky Copy to talk about what actually makes copy connect, and why leading with personality beats buttoned-up professionalism every time. Laura shares her philosophy on writing copy that speaks directly to the reader, breaks down the three elements every piece of conversion copy needs, and gets real about how to use AI as a tool without losing your voice in the process. Whether you've been avoiding the blank page or quietly wondering if blogging still matters, this one is packed with perspective you can actually use. Make sure to grab Laura’s free resource, Cheeky Buttons, a guide to writing better call-to-action button copy. For a free-writing and idea generation tool Laura swears by, check out 750words.com. And if you're a direct seller ready to get off replicated pages and build a brand that's actually yours, get started with Oh My Hi today. Time-Based Notes: 1:04 - Rapid Fire Questions 6:24 - The Personality-First Copywriting Philosophy 9:00 - Bringing It to Life: Strategy, Brand Voice & Personality in One Email 12:28 - Where to Start 15:07 - Three Elements Every Piece of Conversion Copy Needs 20:34 - Writing Resistance, Academic Backgrounds & Breaking the Rules 22:55 - AI and Copywriting 30:04 - Free-Writing First 31:45 - Blogging, SEO & the Long Game Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode286

    38 min

  7. Apr 21

    E285: Behind-the-Biz with Modern Direct Seller & Oh My Hi Co-Founders Jeremy + Becky Launder

    In this episode of the Modern Direct Seller Podcast, Modern Direct Seller and Oh My Hi co-founders Becky and Jeremy Launder link up for a candid behind-the-scenes look at Q1 2026. They cover what's been working, what's shifted, and where the business is headed; from a standout Academy launch and growing corporate partnerships to a deep dive into AI implementation and the Oh My Hi sales funnel. Equal parts business strategy and real talk, this one doesn't hold back. Learn more and explore Oh My Hi and the Modern Direct Seller Academy today! Time-Based Notes: 1:55 - Two-Way Rapid Fire 7:12 - Q1 Win: Party Like It's 2026 + Academy VIP Growth 10:39 - Who's Joining the Academy Now and What They're Looking For 12:46 - Corporate Spotlight: Pampered Chef Partnership 14:18 - JBloom + Expanding the Corporate Side 15:03 - Oh My Hi: Giveaway Strategy + Sales Funnel Focus 16:56 - Why Direct Sellers Are Saying Yes to Oh My Hi 20:20 - AI Deep Dive: Switching to Claude + Systemizing the Business 29:35 - Summer Plans: Graduations, Maui & Maybe a Puppy Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode285

    34 min

  8. Apr 14

    E284: The "Anti-Social" Business Strategy with Holly Haynes

    In this episode of the Modern Direct Seller Podcast, we're joined by Holly Haynes, business and marketing strategist and founder of Antisocial School, to talk about building a thriving business without making social media the centerpiece. Holly shares her life-first framework, the power of micro partnerships, and the two core systems every entrepreneur needs to create momentum without burning out. If social media has been running your business instead of the other way around, this one's for you. You can connect with Holly and access her custom anti-social strategy workshop (including a GPT that calculates your return on investment) at her website. Time-Based Notes: 1:11 - Rapid Fire Questions 5:01 - Holly's Background and Business Evolution 9:07 - Who Holly Serves and Program Offerings 12:28 - The Antisocial Framework Explained 16:17 - Micro Partnerships as a Growth Strategy 21:33 - The Life-First Business Model 26:04 - Two Systems Every Entrepreneur Needs 29:29 - Current Learning Focus: AI 31:02 - Holly's Closing Advice Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! Get the full show notes at https://moderndirectseller.com/episode284

    33 min
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The Modern Direct Seller Podcast provides strategy, training and systems to empower modern direct sellers to reach big goals and find success in direct sales. Whether you are new to direct selling or a seasoned pro, Becky Launder helpful tips, training and resources to rock your biz.

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