The Neighborhood Real Estate Agent

Matt Muscat
  • 5.0 (57)
  • MARKETING
  • UPDATED BIWEEKLY

This is a podcast for real estate industry professionals who are doers. Each episode will feature an interview with a top producer or someone who is doing things differently in an exciting way. Our guarantee to you is that each episode will give you at least one tangible idea that you can execute on today. Your host is Matt Muscat, Marketing Director at Treadstone Funding in Grand Rapids, MI, and author of the Amazon Best Seller the "TAG Tangible Action Guide for Real Estate Marketing". Guests and gurus featured on this podcast are a mix of top Real Estate Agents, Mortgage Lenders, and other industry professionals who are operating at the highest levels. This podcast is sponsored by Treadstone Funding & Neighborhood Loans.

  1. FEB 17

    Faster Follow Ups & Collecting Names  - How Sandi Gentry Closed $136m Last Year | MI

    Sandy Gentry has spent more than 35 years building one of the most recognizable and productive real estate businesses on Michigan’s Lakeshore. In 2025 alone her team closed over 136 million dollars in sales with Sandy personally producing more than 70 million. In this episode we talk about what has actually driven that longevity. Not shortcuts. Not trends. The fundamentals that still work. Sandy breaks down how speed to lead disciplined follow up and personal connection have allowed her to maintain massive market share in Grand Haven and Spring Lake even as the industry has changed. We dig into why phone calls still matter how detailed notes build trust over time and why most agents overcomplicate what is really a relationship business. If you are trying to build a real business that compounds year after year this episode will resonate. Inside this episode Why follow up timing creates leverageHow Sandy stays top of mind with hundreds of clientsThe role of phone calls in a modern real estate businessWhy relationships outperform marketing over the long runWhat newer agents misunderstand about consistencyhttps://sandigentry.com/

    27 min

  2. FEB 3

    Bedridden to Brokering – Hacks & Mindsets to Level Up - Michael Coxen, NV

    What if nearly losing everything taught you the secret to building a thriving real estate business without sacrificing your life? In this episode, I sit down with Michael Coxen, a Las Vegas broker who went from being bedridden at 115 pounds to running a 20-agent brokerage while maintaining $20-25 million in personal production. We unpack how Michael built his career by accident through a wedding invitation business, discovered the power of asking questions over selling, and learned why focusing on process beats chasing outcomes every time—lessons that became crystal clear when ulcerative colitis nearly ended his career. Inside this episode: The FORD method that turned wedding vendors into real estate clientsWhy saying yes to every meeting for 10 years changed everythingHow Tai Chi in a pool with seniors led to running a brokerageThe 3-item daily success list that beats comparison trapWhy great agents explain the market while good ones just understand itConnect with Michael: Website: magenta.realestate Join his brokerage: joinmagenta.realestate Coaching: michaelcoxen.com Social: @michaelcoxen Whether you're struggling with work-life balance, rebuilding from setback, or looking to scale without losing yourself, this episode reveals why true success comes from defining it on your own terms. Subscribe, share, and follow for more conversations with agents who've discovered what really matters. The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon. 🔑 Treadstone Funding: https://www.treadstonemortgage.com/ 🔑 Neighborhood Loans:https://neighborhoodloans.com 🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747 📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram! 🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

    41 min

  3. JAN 27

    Achieving Impossible: 132 Listing Appointments in Nov – Maria Quattrone, PA

    What if focusing on listings could transform your real estate business from chasing clients to having them chase you? In this episode I sit down with Maria Quattrone, Philadelphia's "expired queen," who's built a machine that consistently delivers over 100 transactions per year. We unpack the exact strategies behind her listing-focused approach, from her three-step expired letter system to the relationship-building tactics that turned cold leads into a thriving referral network.   Inside this episode: How Maria transitioned from radio sales to real estate powerhouse in 22 yearsThe expired listing system that made her Philadelphia's go-to agentHer three-step letter strategy that gets sellers calling herWhy perceived value matters more than actual value in today's marketHow to build genuine relationships that lead to repeat business and referrals  Want the resources Maria mentioned? Follow Maria on Instagram: @mariaquattrone .     https://mqrealestate.com/ The Neighborhood Real Estate Agent is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon. 🔑 Treadstone Funding: https://www.treadstonemortgage.com/ 🔑 Neighborhood Loans:https://neighborhoodloans.com 🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747 📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram! 🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

    37 min

  4. JAN 7

    Low Stress, High Volume: Building a Referral Engine From Paid Leads — Mickey Larson, MI

    Most agents treat online leads like a necessary evil. Mickey Larson turned them into a $15 million business in just two years. In this episode, I sit down with Mickey, a former attorney and entrepreneur who ditched the courtroom stress for real estate and never looked back. While other agents complain about lead quality, Mickey has built an 85% online lead-based business with almost zero no-shows, consistent referrals, and a simple goal: one deal per week under contract. We break down his counterintuitive approach to working leads, why he spends more time talking clients out of buying than into it, and how treating every lead like a lifelong relationship turned Zillow clicks into a thriving referral machine. Inside this episode: •Why Mickey keeps his first contact minimal and gets to the showing fast  • The psychology behind earning trust by saying no  • How to turn vacant land leads and long nurture cycles into goldmines  • Why he counts contracts, not closings, for instant gratification  • His plan to scale by bringing his family into the business Follow Mickey on Instagram: @larsmd09 Whether you’re buying leads and struggling to convert, or wondering if paid traffic is worth it, this episode will change how you think about online lead generation. Subscribe, share, and follow for more interviews like this.​​​​​​​​​​​​​​​​ The Neighborhood Real Estate Agent is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon. 🔑 Treadstone Funding: https://www.treadstonemortgage.com/ 🔑 Neighborhood Loans:https://neighborhoodloans.com 🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747 📲 Learned something new, or have a suggestion? Message Matt Muscat on Instagram! 🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org

    31 min

  5. 12/03/2025

    Selling Properties That Won't Move — Kevelyn Guzman, NY

    The market has shifted. Homes that used to fly off the market in days are now sitting for months. Sellers are frustrated. Agents are stuck. And the old playbook isn't working anymore. In this episode I sit down with Kevelyn Guzman, Regional Vice President at Coldwell Banker Warburg, who's spent 18 years navigating every kind of market in New York City. Kevelyn shares how her team recently sold a penthouse after 14 months on the market, why agents need to think beyond their neighborhood to stay relevant, and how becoming a connector rather than just a closer is the key to long-term success in real estate. Inside this episode: What's really happening with luxury inventory and how long properties are actually sittingThe listing presentation framework that sets expectations and prevents seller meltdownsHow to expand your business geographically without confusing your brandWhy your database shouldn't change just because someone moves out of stateThe psychology behind multiplex connections and why being known for more than real estate mattersHow to find and launch events that build relationships and generate referrals  This episode will challenge how you think about positioning, marketing, and building a real estate business that thrives in any market condition.   https://www.instagram.com/kevelynguzman/ https://cbwarburg.com/

    31 min

  6. 11/04/2025

    The Secret to Finding Hidden Deals in Your Database — Ryan Young, OH

    What if the biggest opportunity in your real estate business isn't the next lead you buy, but the database you already have sitting in your CRM? In this episode, I sit down with Ryan Young, who scaled his family's real estate team from 30 homes a year to over 500, and then built one of the hottest CRM companies in real estate. Ryan shares the exact mindset shift that took him from grinding through open houses and door knocking in 2009 to building a systematic, data-driven approach that extracts maximum value from every contact in your database. We dive deep into why most agents are terrible at database marketing and how the right technology can find hidden opportunities you never knew existed. Inside this episode: How Ryan muscled through the 2009 recession to build unshakeable lead generation skillsThe psychology difference between working with buyers vs sellers that most agents missWhy "spray and pray" database outreach kills your conversion ratesThe segmentation strategy that turns cold contacts into warm opportunitiesHow AI can identify which contacts in your database are actively shopping with your competitionWhy leading with value beats asking for referrals every single timeThe exact conversation framework Ryan uses to create off-market opportunitiesWant to connect with Ryan? Check out Fello AI: https://fello.ai/ Contact The Young Team: theyoungteam.com Whether you're struggling to get past 30 transactions or looking to scale beyond 100, this episode will change how you think about the goldmine sitting in your CRM. Subscribe, share, and follow for more interviews like this.

    36 min

  7. 10/14/2025

    Data Domination: How One Agent Won 95% of Competitive Offers — Steven Wynands, DC

    What if you could win nearly every competitive offer by simply including one overlooked piece of data? In this episode, I sit down with Steven Wynands, a top-producing Washington DC agent who cracked the code on using data to build trust through transparency in one of the nation's most competitive real estate markets. Steven shares the exact strategy that helped him secure million-dollar listings and get his buyers' offers accepted within the first three attempts, even when competing against 20+ bids. From there, he scaled this data-driven approach into RETR, a mortgage and real estate data platform that helps real estate professionals to work smarter. Inside this episode: The "agent resume" strategy that gets offers accepted in competitive marketsHow to research and vet other agents to protect your clientsWhy new agents should leverage their mentor's track recordThe data points hiding in your MLS that you're not using for marketingHow to set realistic expectations using comparable sales dataWhy automated marketing is failing agents and what to do insteadWant to connect with Steven? Check out RETR for real estate data insights Follow Steven's strategies for data-driven real estate success Whether you're a new agent looking to compete or a veteran wanting to leverage data better, this episode will change how you think about using information to win more business. Subscribe, share, and follow for more tactical real estate interviews like this. https://retr.app/

    23 min

  8. 09/30/2025

    Raising 5 Kids & Selling 60 Homes Without Burnout — Garrett Maroon, VA

    What if the real estate industry’s definition of success is completely wrong? In this episode, I reconnect with Garrett Maroon, who’s back after a couple years with a radically different approach to building a real estate business. With five kids at home and a book launching soon, Garrett has cracked the code on maintaining high production while actually working less. We dive into how Garrett intentionally downsized from a large team to just one agent and a part-time assistant, yet still closed 60 homes in the past 12 months through pure referral business. More importantly, we explore his “scoreboard revolution” and why he measures success by profit goals, wife goals, and family time instead of just transaction counts. Inside this episode: • Why Garrett fired his entire team except one agent to gain simplicity over complexity • His custom scoreboard that tracks two dates per month with his wife and every seventh week off • How to redefine winning in real estate beyond just transactions and volume • The market reality check both buyers and sellers need to hear right now • Why 50% more homes are being delisted this year and what it means for agents • His PDA formula for building predictable, profitable businesses that align with who you are • How to craft win-win situations that bring enjoyment back to your business Want Garrett’s resources? Follow him on Instagram: @garrettmaroon Download his free PDA formula: thebalancebreakthrough.com Text him directly: 757-266-2876 Whether you’re burning out from the grind, trying to build a business around your family, or questioning what success really means in real estate, this episode will challenge everything you think you know about winning in this industry.

    27 min
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5
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About

This is a podcast for real estate industry professionals who are doers. Each episode will feature an interview with a top producer or someone who is doing things differently in an exciting way. Our guarantee to you is that each episode will give you at least one tangible idea that you can execute on today. Your host is Matt Muscat, Marketing Director at Treadstone Funding in Grand Rapids, MI, and author of the Amazon Best Seller the "TAG Tangible Action Guide for Real Estate Marketing". Guests and gurus featured on this podcast are a mix of top Real Estate Agents, Mortgage Lenders, and other industry professionals who are operating at the highest levels. This podcast is sponsored by Treadstone Funding & Neighborhood Loans.

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