Campaign Chemistry

Campaign US

On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.

  1. 4d ago

    Campaign Chemistry: Sky Zone’s Sunni Hickman

    What does it take to make a brand truly iconic? For Sunni Hickman, vice president of brand and demand marketing at Sky Zone, the secret lies in the art of the moment.  From modernizing the legendary Harlem Globetrotters to her current mission of elevating Sky Zone into the ultimate active play social network, Hickman has spent her career connecting family entertainment and cultural relevance.  In this episode, Sunni sits down to discuss the shift toward "valuetainment"—where budget-conscious parents seek high-value, memorable experiences that get kids off their screens and into the air. We dive into her strategies for driving demand, how influencer marketing bridges the generational gap and why creating shareable moments is the ultimate marketing cheat code. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Campaign Chemistry: Sky Zone’s Sunni Hickman

  2. Jul 9

    Campaign Chemistry: Campaign US' Emmy Liederman

    What happens when a journalist steps into the world of influencer marketing and financial insights, only to return to the reporter’s beat? In this week's episode of Campaign Chemistry, newly minted managing editor Emmy Liederman sits down with Jameson Fleming to chart her career path and lay out her vision for the future of Campaign US. From her early days in journalism to her time navigating the evolving influencer landscape, Liederman explains how a deep understanding of both human interest stories and hard financial data shapes modern B2B marketing. She breaks down the real-world challenges facing today's CMOs, the need for accountability in trade journalism and how Campaign aims to be an indispensable resource for an industry in constant flux. Plus, she shares her unfiltered takes on industry buzzwords in a fast-paced game of "Love, Like and Loathe." campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Campaign Chemistry: Campaign US' Emmy Liederman

  3. Jul 1

    Campaign Chemistry: Walking the Work in Cannes with 4A’s Justin Thomas Copeland

    The industry’s brightest minds descend on Cannes every year to celebrate creativity, but what does it take for a campaign to actually cut through the festival noise and stick with audiences long after the awards are handed out? In this special "Walk the Work" episode of Campaign Chemistry recorded live from the basement of the Cannes Lions Palais, Jameson Fleming is joined by 4A's CEO Justin Thomas Copeland. Together, they unpack the creative machinery behind three standout marketing initiatives making waves at the festival: the poignant emotional resonance of 'A Mother's Commentary' in live sports, a community-driven experiment in 'AI for a Day,' and IKEA’s genuine stride toward sustainability with its pre-owned marketplace. Tune in to find out how these top-tier campaigns are redefining social impact and what they signal for the future of creative strategy. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  4. Jun 30

    Campaign Chemistry: Live in Cannes with Rethink’s Aaron Starkman

    The glitz of Cannes Lions often shines brightest on high-tech case study videos, but the real magic is happening out in the open air. In this special episode of Campaign Chemistry recorded live at the festival, Jameson Fleming sits down with Aaron Starkman, global CCO of Rethink and this year’s Cannes Lions Outdoor Jury Chair. Starkman joined Campaign on Thursday, the day before the agency won Independent Network and Independent Agency of the Year at Cannes Lions. Starkman breaks down what makes the physical medium of outdoor so special. Starkman pulls back the curtain on the ethical tightropes and intense debates inside the jury room, explaining why a lighter volume of entries actually raised the stakes for world-class creativity. From iconic brands like Heinz and Heineken leaning into execution that feels "inevitable," to the crucial fight to prioritize raw human connection over hyper-polished award submissions, this conversation is a masterclass in what it takes to stop a consumer in their tracks today. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Campaign Chemistry: Live in Cannes with Rethink’s Aaron Starkman

  5. Jun 22 ·  Bonus

    Campaign Cannes Global Podcast, Ep. 1: ‘Take time to absorb the work and the conversations’

    The Campaign team looks forward to Cannes Lions in this preview episode about the festival, which runs from 22 to 26 June. Editors from our sites around the world give their tips for the festival and discuss everything that’s going on at Campaign House, our dedicated venue at Cannes. Plus they talk about how the Lions award entry rules have changed this year, the work from their region that they would like to see win and the mood in the ad industry. Gideon Spanier, UK editor-in-chief of Campaign, hosts the podcast, alongside Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, Jameson Fleming, editorial director of Campaign US, Vinita Bhatia, editor of Campaign India, and Chris Powell, co-editor of Campaign Canada. This is the first of three Cannes global podcast episodes. The second episode will be recorded at Campaign House and published during the festival and the final episode will look back on Cannes and be released the following week. See the full agenda for Campaign House here.  campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Campaign Cannes Global Podcast, Ep. 1: ‘Take time to absorb the work and the conversations’

  6. Jun 18

    Campaign Chemistry: Chili's Grill and Bar's Jesse Johnson

    In this conversation, Jesse Johnson, VP of marketing at Chili's Grill and Bar, discusses the brand's innovative marketing strategies, operational excellence and successful campaigns that have contributed to its turnaround. He highlights the importance of understanding consumer insights, the synergy between marketing and operations and the role of celebrity partnerships in enhancing brand authenticity. Johnson also shares insights into future campaigns and the brand's ongoing momentum in the competitive restaurant industry. Get ready to dig in. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Campaign Chemistry: Chili's Grill and Bar's Jesse Johnson

  7. Jun 11

    Campaign Chemistry: Land O’Lakes’ Heather Malenshek

    When most people think of Land O’Lakes, they think of the butter in their fridge. But the reality is a $17 billion agribusiness powerhouse that feeds 100 million animals a day and touches every single point of the food value chain. In this episode, Heather Malenshek, SVP and CMO of Land O’Lakes, sits down to look beyond the dairy aisle. She dives deep into the company’s unique cooperative model, the delicate balance of marketing across both B2B and B2C landscapes and why legacy brands hold a unique kind of cultural power. Malenshek also breaks down the Modern Rural Collective and Repicturing Rural initiative — a partnership with Getty Images born out of the stunning stat that two-thirds of rural Americans feel entirely misunderstood by mainstream advertisers. From busting myths about rural entrepreneurship to changing how the media portrays modern agriculture, Malenshek shares how Land O'Lakes is rewriting the narrative of America’s heartland. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Campaign Chemistry: Land O’Lakes’ Heather Malenshek

  8. Jun 5

    Campaign Chemistry: Day One Agency's Josh Rosenberg

    Day One Agency’s efforts to capture Gen Z’s attention with Adam Levine-inspired Chipotle campaigns and Webby-winning Converse launches have paid off: the midsize agency reported a 7.4% revenue increase for 2025. For CEO Josh Rosenberg, the key isn’t about chasing every fleeting TikTok trend, it’s about radical listening. In this episode, Josh sits down to discuss the delicate balance of keeping legacy brands like L.L. Bean modern without losing their core identity, and how they turned a viral internet meme into a massive, community-driven campaign for Chipotle. He breaks down why true authenticity is a brand's ultimate defense in the age of AI, how Day One’s new editorial work helps clients navigate an increasingly complex cultural landscape and what the agency’s signature "Day One Orange" says about their approach to fresh storytelling. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    Campaign Chemistry: Day One Agency's Josh Rosenberg
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Ratings & Reviews

5
out of 5
3 Ratings

About

On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.

Information

  • Creator
    Campaign US
  • Years Active
    2021 - 2026
  • Episodes
    305
  • Rating
    Explicit
  • Show Website
    Campaign Chemistry

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