The Tom Toole Sales Group Podcast

The Tom Toole Sales Group Podcast

Real Estate team leader Tom Toole shares valuable information on recent trends, production hacks, and current events for consumers and agents in weekly episodes of Tom's Take and Agent Hacks.

  1. 1d ago

    I Lost a Past Client. The 3-Part Call I’m Making to Every Client | Best Agent Hacks 443

    I lost a closed client this past week, and it stung. But it exposed a money leak that almost every agent has: we don’t do a good enough job taking care of our past clients. In this episode of Best Agent Hacks, Tom Toole breaks down the plan he’s using to call every single closed client before the end of the year, and the one phone call that delivers emotional, educational, and tangible value all at once. The 3 strategies: 1. The Holiday Gratitude Call (Emotional Value): The easiest call you’ll make all year. Thank your past clients, let them know you appreciate them, and reconnect. 2. The Annual Home Equity Review (Educational Value): Offer to show them what’s happening in the market and what similar homes have sold for. Ask about improvements, note them in your CRM, then deliver a video CMA with a screen recorder. Position yourself like a financial advisor giving a portfolio review. 3. Contractor Referrals (Tangible Value): Be the go-to resource for plumbers, electricians, and general contractors your clients can trust. Combine all three on a single call and you’ll stand out, become more referable, and reconnect with clients who may be thinking about moving themselves. Pro tip: Don’t batch email everyone at once. Chunk your calls into a set number per day so you can deliver on every review you promise.

    I Lost a Past Client. The 3-Part Call I’m Making to Every Client | Best Agent Hacks 443

  2. 1d ago

    Can Mortgage Rates Drop Below 7% Before the Holidays? 4 Things That Must Happen | Tom’s Take 503

    Mortgage rates hit their highest level of the year just weeks ago and are still hovering in the mid-7% range. So is there a path back to 7% or lower before the holidays? There is, but it would take four things going perfectly at the same time. In this episode of Tom’s Take, Tom Toole breaks down the four events that would need to happen for rates to fall below 7%, why he doesn’t expect all four to line up, and what today’s market means for buyers and sellers in Philadelphia and the suburbs. What would have to happen for rates to drop: 1. The Iran conflict ends and oil prices fall 2. Softness in the AI tech build-out and financing 3. No escalation in the trade war or new tariffs 4. Weaker economic and labor data, with the 10-year yield above 5% What it means for sellers: Inventory in the suburbs is still under two months of supply, and closer to four months in Philadelphia. Prices are still rising at a more moderate pace, so pricing right at or just below the last comparable sale matters more than ever. What it means for buyers: Canceled listings in the Philadelphia metro area are up over 40% compared to last year, and inventory is up almost 20%. The next 60 days could be full of opportunity for buyers who are ready to negotiate and make strong offers on homes that have been sitting. The bottom line: The market we’re in is the market we’re going to be in. Understanding that will help you make better real estate decisions now and in 2027. Timestamps: 0:00 Can rates get back to 7% before the holidays? 0:53 The 4 things that would have to happen 0:57 #1: Iran conflict and oil prices 1:33 #2: AI tech build-out 2:03 #3: The trade war 2:30 #4: Economic and labor data 3:11 What could push rates higher 3:29 How likely is it? 4:19 What this means for sellers 5:15 What this means for buyers 6:25 The bottom line 📅 Want to talk about your real estate plans? Schedule a call with our team: [link] 🔔 Subscribe and hit the bell so you never miss a Tom’s Take. Tom Toole Sales Group | RE/MAX Main Line
📞 484.915.1090
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    Can Mortgage Rates Drop Below 7% Before the Holidays? 4 Things That Must Happen | Tom’s Take 503

  3. 6d ago

    Rate Drop Before the Holidays? | Main Line News | New Listings | Toole Time 10.23.26

    🆕 Stay up to date on all the latest topics while Tom Toole and Sarah Tymon give our community a place to learn about the real estate market and industry trends on Toole Time Real Estate Radio ... ⏰ 👀 Tune in LIVE on WWDB-AM 860 and this page EVERY TUESDAY @3:00PM! 🎙 👉🏼  This week's topic recap: 📉 🏠 • Will Rates Go Below 7% Before the Holidays, 4 Year Historical Low in Re-Sale Turnover, FTC’s Letter About Real Estate 🏗️ 🍣 • Main Line News: City vs. Suburban Markets, Wawa is testing sushi, Chester County Residents are Organizing a Development 🔑 📆 • New Listings and Open Houses this weekend

    Rate Drop Before the Holidays? | Main Line News | New Listings | Toole Time 10.23.26

  4. Oct 21

    Real Estate Business Plan for 2027: The Simple Math to Hit Your Goals | Best Agent Hacks 442

    Most real estate agents set goals for next year, then have no idea what to actually do each day to hit them. In this episode of Best Agent Hacks, Tom Toole breaks down a simple business plan that turns your income goal into weekly and daily activities you control. The new year really starts in November for real estate, since anything you sell late in the year won’t close until January. That makes right now the time to plan for 2027. What you’ll learn: ✅ Why focusing only on outcomes makes most business plans fail ✅ The difference between outcomes, objectives, and activities ✅ How to split your goal into listings and buyer side sales ✅ The 2 numbers every agent needs to track: listing sign rate and showings to executed contract ✅ Real examples: how many listing appointments and showings you need per week ✅ The daily activities that drive results: calls, conversations, open houses, direct mail, social media, and script practice When your days look the same, your year looks completely different. Track your numbers, let the data guide you, and build the business and life you got into real estate for.

    Real Estate Business Plan for 2027: The Simple Math to Hit Your Goals | Best Agent Hacks 442

  5. Oct 16

    Housing Market and Rates Update | Main Line News | New Listings | Toole Time 10.16.26

    🆕 Stay up to date on all the latest topics while Tom Toole and Sarah Tymon give our community a place to learn about the real estate market and industry trends on Toole Time Real Estate Radio ... ⏰ 👀 Tune in LIVE on WWDB-AM 860 and this page EVERY TUESDAY @3:00PM! 🎙 👉🏼  This week's topic recap: 🤖 🏠 • Did Rates Hit Their Peak, Market Conditions Survey by a Realtor, Pricing Indicators Based On Three Maps, Lowest Pending Sales in 12 Years, AI and the Purchase Process 📰 🏘️ • Main Line News: Fastest Growing Communities, Merion Golf Course Named an Anchor Site, and the Upper Providence Township Development 🔑 📆 • New Listings and Open Houses this weekend

    Housing Market and Rates Update | Main Line News | New Listings | Toole Time 10.16.26

  6. Oct 14

    Real Estate Agents: Stop Being Unprofessional (Phone, Text, Email & Social) | Best Agent Hacks 441

    Clients judge you on every call, text, email, and post. Most agents lose business before they ever get to the listing appointment. In this episode, Tom breaks down the five ways agents communicate with clients every day and shows how to be more professional in each one. 📞 Phone Answer with a professional greeting, state your purpose, and record a voicemail that doesn’t cost you deals. Deliver bad news by phone, stay calm, and end every call with clear next steps. 💬 Text Sign your texts, drop the abbreviations, and proofread before you hit send. When a long, emotional message comes in, move it to a phone call. 📧 Email Use clear subject lines and a clean signature that meets legal requirements. Answer the question first, then give your advice. Assume every email will be forwarded, and wait a day before sending an angry one. 🤝 Face to Face Show up on time, silence your phone, take notes, and leave every meeting with clear next steps. 📱 Social Media Accuracy beats hype. Get permission before posting clients, follow advertising rules, use a current headshot, and don’t announce a sale until it closes. The rule Tom ends with: respond the same day, and put important conversations in writing. Pick 2 or 3 of these and start using them this week. The more professional you are, the more professional clients you’ll attract.

    Real Estate Agents: Stop Being Unprofessional (Phone, Text, Email & Social) | Best Agent Hacks 441

  7. Oct 9

    Accelerating Inventory | Main Line News | New Listings | Toole Time 10.9.26

    🆕 Stay up to date on all the latest topics while Tom Toole and Sarah Tymon give our community a place to learn about the real estate market and industry trends on Toole Time Real Estate Radio ... ⏰ 👀 Tune in LIVE on WWDB-AM 860 and this page EVERY TUESDAY @3:00PM! 🎙 👉🏼  This week's topic recap: 📈 🔮 • Inventory is Accelerating, Mortgage Rates Shoot Up, and Realtor.com inventory predictions 🏙️ 📰 • Main Line News: Downtown Wayne Master Plan, 4 Day School Week for Upper Darby, New Upper Providence Township Development 🔑 📆 • New Listings and Open Houses this weekend

    Accelerating Inventory | Main Line News | New Listings | Toole Time 10.9.26

  8. Oct 7

    5 Ways to Stay Positive (and Keep Closing) When Rates Spike | Best Agent Hacks 440

    Rates just hit a 52-week high, and there's a lot of negativity among real estate agents and leaders right now. But we've been here before: the 2020 shutdown, 8% rates in 2023. In this episode of Best Agent Hacks, Tom Toole shares five practical ways to keep a positive mindset in a challenging market, because negative energy gets passed on to your clients. In this video, you'll learn how to: ✅ Get obsessed with your inputs, not your outputs ✅ Detach from the outcome so one lost deal doesn't ruin your day ✅ Reframe objections, because a "no" often means "not right now" ✅ Track your progress with a visual scoreboard ✅ Treat mistakes and losses as learning experiences Tom also shares a study his team ran: after rates topped 7% on September 10, more than 1,800 homes went under contract across the greater Philadelphia area in 20 days. That's 3,600 transaction sides. The business is out there. You've got to go find it.

    5 Ways to Stay Positive (and Keep Closing) When Rates Spike | Best Agent Hacks 440
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Real Estate team leader Tom Toole shares valuable information on recent trends, production hacks, and current events for consumers and agents in weekly episodes of Tom's Take and Agent Hacks.

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