The Ecommerce Alley Podcast: Meta Ads, AI Frameworks, and Business Strategy

Josh Coffy
  • 5.0 (92)
  • Entrepreneurship
  • Updated Weekly

Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.

  1. 2d ago ·  Video

    TEA 277: The Leadership Skill Nobody Teaches (ft. Dr. Mark Matthews)

    Most leaders are trained to perform, strategize, and execute, but there's one skill almost nobody teaches, and it's the difference between leaders who get compliance and leaders who earn devotion. It's called presence, and it has surprisingly little to do with focus. In this episode, Josh sits down with high performance coach Dr. Mark Matthews to break down the Present Protocol, a framework for leading with deep presence at work and at home. Here's what they get into: The "leadership gap" almost no one talks about, and why being focused on someone is not the same as being present with themThe one-line distinction between focus and presence that reframes how you show up as a leaderThe two phases of the Present Protocol, starting with the four capacities of deep presence that most high performers skip right pastWhy presence is the antidote to the loneliness so many founders feel even when they're surrounded by a team every dayThe skill that separates leaders who manage people from leaders who actually move themHow Josh is applying this in the three "home base" areas of his life: his team, his customers, and his familyThe hardest capacity to master, the one that asks you to suspend judgment in real time (Josh shares a 6:30 a.m. story from that very morning)This isn't woo woo, and it isn't another time management hack. It's the relational skill that changes how your team, your customers, and your family experience you. If you've ever felt present on paper but somehow still not connected, this is the episode that makes it click. Connect with Dr. Mark Matthews on Instagram @facemyfear or on LinkedIn as Dr. Mark Matthews. Want to go deeper? Go back to episode 231, "Are You Addicted to Achievement and the Hidden Cost of High Performance." Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

    1h 3m

  2. 6d ago

    TEA 276: This Client Lost $72,000 Because of AI

    A Max Profits Mentorship client followed AI's recommendations on their Meta ads campaign and watched their revenue drop from $268K to $196K in a single month. Ad spend % climbed from 30% to 40%. $72,000 gone. In this audio-exclusive episode, Dylan breaks down exactly what went wrong and the one rule that would've saved this client $72K in revenue. Here's what he covers: The AI-generated report that looked flawless on the surface: charts, CPAs, audience breakdowns, the works (and the one thing nobody thought to double-check)Why the CPA numbers in the report were 25–50% off from what Meta was actually reportingThe single decision that tanked the campaign from a 2.67 ROAS down to 1.8 and $23 CPA to $34The difference between using AI to analyze your ads vs. optimize your ads (and why the second one will burn you)The AI hallucination problem nobody talks about and the context AI will never have about your businessThis isn't an anti-AI episode. We use AI every single day at The Ecommerce Alley.  But there's one thing you should never hand the reins to and this $72K mistake is exactly why. --- 🎯 Did Meta have a bad day? Find out: https://ecommercealley.com/bad ⭐  Loved this episode? Drop us a rating because we're going for #1 ecommerce podcast in the world and every single rating moves the needle. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

    18 min

  3. May 25 ·  Video

    TEA 246: The 3 Systems to $100K Months In Ecommerce (Only Using Meta Ads & Email)

    Last year, we partnered with three ecommerce brands and helped them grow from $116K/month collectively to over $680K in a single month. And we did it by focusing on only three things. In this episode, Josh and Dylan break down the exact three systems we run with our clients which are the same ones we used in the trenches to drive that growth. Here's what they discuss: The Weekly Ad System - why Meta's median ad shelf life is just 8 days (based on $32M in spend analyzed inside Breezeway), and the launch cadence that beats itThe Weekly Email System - the simple habit that builds 20–30% of your monthly revenue, no matter your list sizeThe Monthly Promo Sprint - the 72-hour cash injection framework (and why 3 days outperforms 14)Why organic social isn't in the three systems (and what to let burn instead)The discount-vs-product-launch alternating cadence that prevents your audience from getting numb to promosIf you feel stuck under $100K/month, or you want to break past it, these are the three non-negotiables. Other episodes mentioned: Episode 227 — 5 Meta Ad Creative Mistakes That Are Costing You MoneyEpisode 228 — The 3 Dials That Control Your Ad Performance -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

    29 min

  4. May 21

    TEA 245: Meta Is Still Having Bad Days (How To Optimize Campaigns When It’s Not Your Fault)

    ► RSVP For State Of Meta Ads Q2 ► Listen To Episode 240: What To Do When Your Business Is In A Slow Season Meta has bad days. And most business owners react to those bad days by killing campaigns that were actually winning... turning a temporary dip into a permanent loss. In this episode, Dylan breaks down exactly how we optimize campaigns when Meta has a bad day, using a tool the Breezeway team built called the Bad Day Detector. You'll learn: How to read the Bad Day Detector (and the nuance most people miss)Why your bad day might not show up on the same day Meta reports oneThe exact step-by-step flow we use to optimize through a bad dayThe 2 things you can actually control to protect your profits when Meta tanks -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

    18 min

  5. May 18 ·  Video

    TEA 244: How We Automated 40 Hours/Week With Claude AI (Without Hiring Anyone)

    In the last month, we automated 40 hours of work per week using AI — without hiring a single new employee. That's an entire salary we don't have to pay. In this episode, Josh and Dylan walk through the exact step-by-step process they used to integrate AI into a small team and offload hundreds of hours of monotonous work so the team can live in their "green zone" and focus on the work that actually grows the business. This isn't theory. It's the prompt, the tool, and the workflow we're using right now. Inside this episode: The single Claude prompt every founder should run to identify the first task to automate (you can literally just talk it out with no typing required)Why Claude is the AI built for business (and how to start on a $20/month plan)How Josh built a content capture skill that turns voice memos into fully tagged, scripted Notion entriesHow Jake (our sales lead) got 30-40 minutes back per day with a non-technical automation he built himselfThe "AI Fridays" ritual that saved our company 329 hours per year in a single day of buildingThe mindset shift: AI isn't replacing your team, it's replacing the worst parts of their job so they get to do more of what they loveThe one prompt trick to always add to the end of your AI requests (it'll change your outputs immediately)Why you should start by automating what you already do  not by adding new things to your plateIf you've felt overwhelmed by where to start with AI, this is the episode that makes it dumb-simple. 🎁 Loved this episode? Leave us a review on Apple or Spotify, then email team@ecommercealley.com with a screenshot and we'll send you a $10 Amazon gift card as a thank-you. We're on a mission to become the #1 ecommerce podcast on the planet. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

    23 min

  6. May 14

    TEA 243: Why Working Harder Is Killing Your Business (The Red Light, Green Light Framework)

    Feeling plateaued, bored, or burned out in your business? You're not lazy, you're just spending your time on the wrong tasks. In this solo episode, Josh breaks down the exact framework he's used over 13 years as an entrepreneur to escape the burnout loop and multiply his outputs without multiplying his hours. You'll learn the difference between maintenance tasks (the stuff quietly killing your growth) and compounding tasks (the only work that actually moves the needle). Inside this episode: The "Red Light, Yellow Light, Green Light" task audit every entrepreneur should runThe only 3 compounding tasks that grow a business: Think, Create, LeadWhy "thinking time" is the most underrated activity in entrepreneurship, and how Josh uses it to automate 1,000+ hours of his team's time per yearWhy leadership is the hardest (and most compounding) skill you'll ever buildThe Quarterly Energy Audit: the 4-decision system (Stop / Automate / Delegate / Keep) for every task on your plateThe counterintuitive truth: most of the stuff on your to-do list, you should just stop doingIf you've been treading water in your business, this is the episode that reframes how you spend every hour going forward. 🎧 Enjoying the podcast? Drop a rating — we're on a mission to become the #1 ecommerce podcast on the planet. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

    19 min

  7. May 11 ·  Video

    TEA 242: A Simple AI Meta Ad Creative Strategy (If You’re Stuck On What To Build Next)

    In this episode, Josh shows Dylan how he's been using AI to iterate on Meta ad creatives using Claude, ChatGPT, and Gemini. If you're running Meta ads and you're stuck on what to launch next to improve your ad performance - this podcast will show you how to take your existing winning ad creatives and come up with new, diverse creative angles to hit new audiences.  This is something new that Josh has been working on and previewing to our clients - and we are now showing it to you so you can improve your Meta ad creative.  -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

    23 min

  8. May 4 ·  Video

    TEA 241: AI Can Now Run Your Meta Ads For You (Should You Let It?)

    What if you could just talk to Meta Ads Manager and have AI do the work for you? That future just got a lot closer. In this episode, we break down the new Meta update that connects AI directly to your ad account — what it can actually do, what it means for the future of media buying, and the one thing every brand needs to start doing right now to be ready for it. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift! ► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ►  Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

    29 min
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About

Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.

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