Second Act Success: Business Tips & Career Change Advice for Women

Shannon Russell | Business Coach for Women and Author of Start Your Second Act
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Welcome to the Second Act Success Podcast, a top 2% globally ranked show designed to help ambitious women like you who are ready to change careers, start a business, and create a fulfilled life you deserve.  Hosted by Shannon Russell, business coach for women, author, and entrepreneur, this podcast helps you transition from employee to entrepreneur with clarity, confidence, and a strategic action plan. Listen and Learn: - How to quit your job and start a business that lights you up - Strategies for career change after 40 and designing your second act - Business planning, marketing, and personal branding tips for women - How to validate your business idea and find your ideal clients - How to use your career experience in your role as a female entrepreneur - Success stories from women who’ve turned their side hustles into thriving businesses Whether you’re planning an exit strategy, exploring midlife career pivots, or ready to become your own boss, you’ll find actionable steps, real-life inspiration, and expert guidance here on the show, so you can start your second act.  Is this podcast for you?  - Are you dreaming of quitting your corporate job to start your own business? - Do you want advice on launching a business, marketing your offers, designing your personal brand, and putting your business strategies in place? - Are you ready to overcome fear and turn your skills and experience from the corporate world into your second act business where you are the boss? - Do you crave a flexible lifestyle that allows you to focus on your family and your creative passions while still bringing income into your household? - Are you ready to become your own boss and build a business that is all yours? - Is it time to turn your side hustle into a full-time business? If you answered YES, then you’re in the right place and this podcast will teach you everything you need to know.  🎧 Listen to new episodes every week to help you build your second act. 🔗 Book a free Second Act Strategy Call with host Shannon Russell and download free resources at https://secondactsuccess.co. Subscribe now and embark on a journey towards your second act!

  1. APR 27

    How to Become a Published Author While Working Full-Time | #253

    👉 Start Your Second Act Strategy Call with Shannon here. Have you ever dreamed of becoming a published author but told yourself you don’t have the time? In this episode of the Second Act Success Podcast, Shannon Russell sits down with Liz Mugavero, traditionally published author of 20 books and counting, to talk about how she built a successful writing career while working a demanding corporate job. Liz shares how she went from a career in journalism and marketing to becoming a full-time communications consultant and bestselling mystery author, all while writing books on the side for years before landing her first publishing deal  If you’re navigating a career transition, starting a side business, or dreaming about your own second act career, this episode will show you what’s possible when you stay committed to your passion. In this episode, we cover:  How to become a published author while working full-time  Building a writing career as a side hustle  The difference between traditional publishing and self-publishing  How to stay consistent and meet deadlines with a busy schedule  Transitioning from corporate to consulting and entrepreneurship  Why accountability is key when writing a book or starting a business  How to create time for your passion, even with a full life Liz also shares how she now helps aspiring writers through her coaching programs, courses, and membership community, giving them the tools and support to finally write their books. If you’ve been thinking about writing a book, starting a business, or stepping into your second act, this episode will inspire you to take action. 🔗 Get the full show notes here! -------- Book a free Strategy Call with Shannon Download Free Resources ➡️ Let's Connect: Instagram | LinkedIn | TikTok More resources & discounts: Home Chef Meal Delivery - (free shipping & $4.99/serving) Flodesk Email Marketing - (25% off 1st year) Stitch Fix Personal Stylist - ($25 off 1st order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links)

    22 min

  2. APR 20

    Afraid of What People Will Think? How to Overcome Self-Doubt in Business | #252

    👉 Start Your Second Act Strategy Call with Shannon here. Have you ever stopped yourself from starting a business or changing careers because you were worried about what people would think? You are not alone. In this episode of the Second Act Success Podcast, Shannon Russell dives into one of the biggest blockers for women navigating a career transition, self-doubt and the fear of judgment. Listen in if you’ve ever thought:  “What will people say if I leave my job?”  “What if I fail?”  “What will my coworkers, friends, or family think?” Shannon breaks down:  Where self-doubt really comes from and why it’s normal  How fear of outside opinions can keep you stuck in a career that no longer fits  Why your brain is wired to keep you “safe” and how to move past it  How to use Mel Robbins’ “Let Them” theory to stop caring what others think  Practical steps to overcome fear and start your second act career  How to build confidence through action when starting a business If you’re in a midlife career transition, thinking about starting a business, or ready to move from employee to entrepreneur, this episode will help you take your next step with confidence. 🔗 Get the full show notes at https://secondactsuccess.co/252. -------- Book a free Strategy Call with Shannon Download Free Resources ➡️ Let's Connect: Instagram | LinkedIn | TikTok More resources & discounts: Home Chef Meal Delivery - (free shipping & $4.99/serving) Flodesk Email Marketing - (25% off 1st year) Stitch Fix Personal Stylist - ($25 off 1st order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links)

    14 min

  3. APR 6

    Stay-at-Home Mom to Financial Advisor: How to Start a Business and Reinvent Your Career | #251

    👉 Start Your Second Act Strategy Call with Shannon here. Are you a stay-at-home mom thinking about going back to work, starting a business, or navigating a career transition? In this episode of the Second Act Success Podcast, Shannon Russell sits down with Lorie Jones, a financial advisor, entrepreneur, and mom of five, who shares her inspiring journey from stay-at-home parent to successful business owner. Lorie started with no background in finance. She simply needed a paycheck. But what began as a secretarial job quickly turned into a passion, leading her to earn multiple certifications, build her expertise, and eventually launch her own financial advisory business. In this episode, we cover:  How to transition from stay-at-home mom to working professional  Turning a job into a long-term career or business  Why it is never too late to start a second act career  How women can take control of their finances and build confidence  The importance of mentorship, learning, and taking action  How to start a business even when you feel unprepared Lorie’s story is proof that you don’t need to have everything figured out to get started. You just need to take the first step. If you’re thinking about a career transition, exploring second act career ideas, or ready to go from employee to entrepreneur, this episode will give you both inspiration and practical insight. 🔗 Get the full show notes here! -------- Book a free Strategy Call with Shannon Download Free Resources ➡️ Let's Connect: Instagram | LinkedIn | TikTok More resources & discounts: Home Chef Meal Delivery - (free shipping & $4.99/serving) Flodesk Email Marketing - (25% off 1st year) Stitch Fix Personal Stylist - ($25 off 1st order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links)

    30 min

  4. MAR 30

    Mini Retirement: Why Women Are Taking Career Breaks to Reset | #250

    👉 Start Your Second Act Strategy Call with Shannon here. What if retirement didn’t have to wait until you were 65? In this episode of the Second Act Success Podcast, Shannon Russell dives into the growing trend of mini retirements and why more women are choosing to take intentional career breaks to reset, recharge, and rethink their next chapter. A recent study shows that more professionals are planning career breaks of 3 to 12 months, especially during midlife, to combat burnout, explore new business ideas, and realign their lives with what truly matters.  If you’ve ever felt exhausted, stuck in your 9–5, or unsure what your next move should be, this episode will open your eyes to a powerful alternative. In this episode, you’ll learn:  What a mini retirement really is and why it’s becoming more popular  How to take a career break without falling behind financially The connection between burnout, career transition, and second act careers  How a mini retirement can help you start a business or pivot your career Practical steps to plan your own sabbatical or reset period Whether you’re dreaming of starting a business, navigating a midlife career transition, or simply craving space to breathe, this episode will help you explore what’s possible. Your second act doesn’t have to wait. Sometimes, it starts with a pause. 🔗 Get the full show notes here! -------- Book a free Strategy Call with Shannon Download Free Resources ➡️ Let's Connect: Instagram | LinkedIn | TikTok More resources & discounts: Home Chef Meal Delivery - (free shipping & $4.99/serving) Flodesk Email Marketing - (25% off 1st year) Stitch Fix Personal Stylist - ($25 off 1st order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links)

    14 min

  5. MAR 23

    She Got Laid Off… Then Built Her Dream Business Instead | #249

    👉 Start Your Second Act Strategy Call with Shannon here. What would you do if you were laid off tomorrow? In this episode of the Second Act Success Podcast, Shannon Russell sits down with Kelly Schuknecht to talk about turning an unexpected layoff into a powerful second act career. After years climbing the corporate ladder in publishing and marketing, Kelly found herself at a crossroads when her company was acquired and her role was eliminated. Instead of panicking, she leaned into the idea she had been quietly building on the side and launched her own business almost overnight. Today, Kelly runs a thriving marketing and thought leadership company, helping entrepreneurs grow their visibility through speaking, content, podcast interviews, and book publishing. In this conversation, we cover: How to turn a layoff into a business opportunityWhy building your personal brand now is critical for career securityThe power of saying yes and figuring it out as you goHow to create a thought leadership platform that attracts clientsWhat it really takes to go from employee to entrepreneurKelly’s story is proof that your next chapter can begin when you least expect it, and that your experience is never wasted, it’s the foundation for your second act. If you’ve been thinking about starting a business, navigating a career transition, or building a personal brand, this episode will give you the clarity and confidence to take action. 🔗 Get the full show notes here! Subscribe now for actionable insights on how to shift your mindset, take control of your career, and build a thriving business. -------- Book a free Strategy Call with Shannon Download Free Resources ➡️ Let's Connect: Instagram | LinkedIn | TikTok More resources & discounts: Home Chef Meal Delivery - (free shipping & $4.99/serving) Flodesk Email Marketing - (25% off 1st year) Stitch Fix Personal Stylist - ($25 off 1st order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links)

    31 min

  6. MAR 16

    Mentorship Matters: How Big Brothers Big Sisters Gives Youth a Second Act Start | #248

    In this special episode of the Second Act Success Podcast, Shannon Russell participates in Podcastathon 2026, a global initiative where podcasters dedicate an episode to highlight a charity that matters deeply to them. The organization Shannon chose to spotlight is Big Brothers Big Sisters, specifically Big Brothers Big Sisters of Coastal and Northern New Jersey. Before becoming a business coach for women, Shannon spent years running a Snapology STEM and robotics franchise, where she partnered with Big Brothers Big Sisters to bring hands-on LEGO and robotics programs to their mentorship events. Through those experiences, she saw firsthand how powerful mentorship can be. Big Brothers Big Sisters pairs children, known as “Littles,” with caring mentors called “Bigs.” These relationships help young people build confidence, develop strong life skills, and see new possibilities for their future. In this episode, Shannon shares: Why mentorship can change the trajectory of a child’s lifeHow the Big Brothers Big Sisters mentorship program builds confidence and opportunityThe connection between mentorship and personal growthHow one supportive relationship can create a lifelong ripple effectWays you can support Big Brothers Big Sisters in your own communityThis conversation ties directly into the mission of Second Act Success, because whether you are a child learning to believe in yourself or an adult building a new chapter in life, having someone who believes in you can change everything. If you’ve ever had a mentor who shaped your life, or if you believe in supporting the next generation, this episode will inspire you to take action. Ways to Support Big Brothers Big Sisters:You can make a difference by supporting the mission of Big Brothers Big Sisters. Donate nationally:  donate.bbbs.org Support Shannon’s local chapter:  mentornj.org You can also volunteer to become a mentor, share this episode, or simply spread awareness about the impact of mentorship. One caring adult can truly change the life of a child. 🔗 Get the full show notes here! Subscribe now for actionable insights on how to shift your mindset, take control of your career, and build a thriving business. -------- Book a free Strategy Call with Shannon Download Free Resources ➡️ Let's Connect: Instagram | LinkedIn | TikTok More resources & discounts: Home Chef Meal Delivery - (free shipping & $4.99/serving) Flodesk Email Marketing - (25% off 1st year) Stitch Fix Personal Stylist - ($25 off 1st order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links)

    10 min

  7. MAR 12

    Starting a Business? How to Research Your Business Idea First | #247

    👉 Start Your Second Act Strategy Call with Shannon here. If you have a business idea you're excited about, it can be tempting to jump straight into building it. But before you invest your time, energy, and money, there's one critical step you shouldn't skip. In this episode of the Second Act Success Podcast, Shannon Russell walks you through how to research and validate your business idea so you can confidently move from employee to entrepreneur. Doing market research helps you avoid costly mistakes and ensures there is real demand for the product or service you want to offer. Instead of guessing, you'll learn how to gather valuable insights about your target audience, competitors, and market demand. If you're considering starting a business during a career transition or exploring ideas for your second act career, this episode will give you practical steps to test your idea before launching. You'll also learn how to gather feedback from potential customers, test your offer, and make adjustments early so you can build a sustainable and profitable business. What You'll Learn in This Episode:Why market research is essential before starting a businessHow to define your ideal customer avatarWhy niching down helps you attract the right clientsHow to analyze competitors and identify opportunities in your marketWays to validate your business idea using surveys and interviewsHow to create a Minimum Viable Product (MVP) to test your ideaWhy presales and early offers can help prove market demandHow feedback from potential customers can strengthen your business idea🔗 Get the full show notes here! Subscribe now for actionable insights on how to shift your mindset, take control of your career, and build a thriving business. -------- Book a free Strategy Call with Shannon Download Free Resources ➡️ Let's Connect: Instagram | LinkedIn | TikTok More resources & discounts: Home Chef Meal Delivery - (free shipping & $4.99/serving) Flodesk Email Marketing - (25% off 1st year) Stitch Fix Personal Stylist - ($25 off 1st order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links)

    12 min

  8. MAR 9

    Why Your Past Experience Is Never Wasted with Transformational Coach Kayla Sweet | #246

    👉 Start Your Second Act Strategy Call with Shannon here. Have you ever worried that changing careers means everything you’ve done up to this point was a waste? In this episode of the Second Act Success Podcast, Shannon Russell sits down with Kayla Sweet, a transformational life coach and founder of Internally Guided Leadership Consulting, to talk about transformation, alignment, burnout, and career transitions. Kayla shares how she started in community mental health, hit burnout, and used that turning point to rebuild her path in a way that honors both purpose and wellness. Together, Shannon and Kayla unpack why your past experience is never purposeless. The skills you’ve built, the lessons you’ve learned, and the work you’ve done all tie together in ways you can use to create your second act career. If you’re navigating a midlife career transition, feeling stuck in burnout, or wondering what’s next, this episode will help you rethink the story you’re telling yourself and start moving toward work that feels more like you. In this episode, we talk about: Why your previous career experience is never wastedThe truth about burnout and the warning signs most women ignoreHow to set boundaries and protect your energy during a career transitionWhy “alignment” matters more than a perfect planHow to follow the breadcrumbs toward a second act career that fits your life nowBuilding a fulfilling path that blends stability, creativity, and purposeThe mindset shift that helps you stop saying “I can’t” and start asking “Why not me?”🔗 Get the full show notes here! Subscribe now for actionable insights on how to shift your mindset, take control of your career, and build a thriving business. -------- Book a free Strategy Call with Shannon Download Free Resources ➡️ Let's Connect: Instagram | LinkedIn | TikTok More resources & discounts: Home Chef Meal Delivery - (free shipping & $4.99/serving) Flodesk Email Marketing - (25% off 1st year) Stitch Fix Personal Stylist - ($25 off 1st order) Buzzsprout Podcast Hosting - ($20 off) Podmatch Guesting (*Some affiliate links)

    36 min
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5
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67 Ratings

About

Welcome to the Second Act Success Podcast, a top 2% globally ranked show designed to help ambitious women like you who are ready to change careers, start a business, and create a fulfilled life you deserve.  Hosted by Shannon Russell, business coach for women, author, and entrepreneur, this podcast helps you transition from employee to entrepreneur with clarity, confidence, and a strategic action plan. Listen and Learn: - How to quit your job and start a business that lights you up - Strategies for career change after 40 and designing your second act - Business planning, marketing, and personal branding tips for women - How to validate your business idea and find your ideal clients - How to use your career experience in your role as a female entrepreneur - Success stories from women who’ve turned their side hustles into thriving businesses Whether you’re planning an exit strategy, exploring midlife career pivots, or ready to become your own boss, you’ll find actionable steps, real-life inspiration, and expert guidance here on the show, so you can start your second act.  Is this podcast for you?  - Are you dreaming of quitting your corporate job to start your own business? - Do you want advice on launching a business, marketing your offers, designing your personal brand, and putting your business strategies in place? - Are you ready to overcome fear and turn your skills and experience from the corporate world into your second act business where you are the boss? - Do you crave a flexible lifestyle that allows you to focus on your family and your creative passions while still bringing income into your household? - Are you ready to become your own boss and build a business that is all yours? - Is it time to turn your side hustle into a full-time business? If you answered YES, then you’re in the right place and this podcast will teach you everything you need to know.  🎧 Listen to new episodes every week to help you build your second act. 🔗 Book a free Second Act Strategy Call with host Shannon Russell and download free resources at https://secondactsuccess.co. Subscribe now and embark on a journey towards your second act!

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