The Auto Repair Marketing Podcast

Automotive Repair Podcast
  • 4.8 (5)
  • MARKETING
  • UPDATED WEEKLY

The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.

  1. Are You Helping the Industry, or Just a Gossip? [E195]

    5D AGO

    Are You Helping the Industry, or Just a Gossip? [E195]

    Thanks to our Partners, Shop Boss and AppFueled Sometimes the problem isn’t the conference. It’s the mindset you brought with you. Brian Walker takes on the chatter that came out of the VISION Conference and makes the case that seasoned shop owners may be expecting the wrong thing. When you’re new, every class feels like a breakthrough. But as you grow, your role has to shift from taker to giver, from student to mentor, from chasing epiphanies to building legacy. He also calls out vendors who turn classes into sales pitches, challenges shop owners who complain without implementing what they’ve already learned, and makes a strong case for showing up ready to give back to the industry that helped build you. If you’ve ever left a conference feeling underwhelmed, this one will make you stop and think. Listen now. Show Notes with Timestamps Introduction and Sponsor Acknowledgments (00:00:00) Brian introduces the episode, mentions recent VISION Conference, and thanks sponsors.Initial Reactions to VISION Conference (00:01:21) Brian discusses Facebook posts expressing dissatisfaction with the conference and reflects on attendee expectations.The Learner’s Journey: From Taker to Giver (00:02:14) Explains how new shop owners are eager learners, but seasoned veterans may not find classes as novel.The Role of Seasoned Veterans (00:03:10) Encourages experienced attendees to mentor others and shift from learning to giving back.Building a Legacy and Mentorship (00:04:22) Highlights the importance of legacy, using Jerry Holcomb as an example, and urges attendees to become legacy builders.Mindset Shift: Giving Back to the Industry (00:05:41) Stresses the need for experienced shop owners to contribute rather than just receive at conferences.Advice to Vendor Instructors (00:06:42) Criticizes vendor-led classes that are sales pitches and emphasizes providing real value when teaching.Sponsor Messages and Product Features (00:07:39) Sponsor advertisements for Shop Boss and App Fueled, detailing their features and benefits.Finding Nuggets as a Veteran Attendee (00:08:51) Encourages seasoned attendees to look for small, valuable insights ("nuggets") instead of expecting big revelations.On Implementation and Constructive Feedback (00:10:01) Advises against complaining if you haven’t implemented what you’ve learned; stresses the importance of honest feedback via surveys.Final Thoughts and Conference Mindset (00:11:04) Reiterates the importance of the right mindset and helping others at industry events.Podcast Network Outro (00:12:20) Mentions other podcasts on the network and encourages listeners to tune in again.Closing Credits (00:12:38) Outro by the announcer, promoting the podcast app and contact information. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) VISION Automotive Repair Podcast Network Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

    13 min
  2. When Branding Breaks the Rules (And Still Wins) with Zeb Beard [E194]

    MAR 4

    When Branding Breaks the Rules (And Still Wins) with Zeb Beard [E194]

    Thanks to our Partners, Shop Boss and AppFueled Brand building doesn’t always come from ads, funnels, or traditional marketing; it often comes from bold decisions, authenticity, and doing things differently. Zeb Beard of Stroker’s Diesel and Automotive shares how sponsoring a professional fisherman, building a massive and unforgettable shop, and leaning into unconventional branding strategies have fueled explosive brand awareness and loyalty. From turning everyday moments into viral content to embracing his true personality online, Zeb reveals how exposure, storytelling, and consistency can outperform paid advertising. If you want to rethink how brand building really works, and how to create marketing that people actually care about, this conversation will challenge everything you thought you knew. Listen now to discover how bold branding creates lasting impact. Show Notes with Timestamps Introduction and Sponsorship Overview (00:00:10) Brian introduces Zeb Beard and the main topic: sponsoring a professional fisherman for shop marketing.Why Sponsor a Fisherman? (00:01:30) Zeb explains his passion for fishing and the motivation behind sponsoring a professional fisherman.Choosing the Right Fisherman (00:01:33) Zeb discusses selecting a unique fisherman who travels extensively and offers national exposure.Purpose and Expected ROI (00:02:59) Zeb clarifies his goals: exposure and content, not immediate business from the sponsorship.How the Sponsorship Works (00:05:02) Details on logo placement, exposure through tournaments, and the unique visibility of the sponsored fisherman.Sponsorship Timeline and Early Results (00:06:17) Zeb shares that the sponsorship just started, but both parties are already seeing social media growth.Brand Building History (00:07:21) Zeb recounts previous unique brand-building efforts, including sponsoring a rock band.Impact of Brand Building and Shop Size (00:08:28) Discussion of the shop’s growth, its 64,000 sq ft building, and how the building itself is a marketing tool.Shop Location and Signage (00:09:41) Zeb describes the shop’s visibility, signage, and its impact on local awareness.Merchandise and Graphics (00:11:02) Zeb talks about branded t-shirts, working with a graphics company, and plans to sell merchandise online.Grassroots Marketing Approach (00:13:38) Zeb explains his focus on grassroots brand building, community sponsorships, and minimal paid advertising.Viral Road Report Videos (00:14:46) Zeb describes his viral “road report” videos during an ice storm and the importance of consistent content creation.Authenticity and Customer Relations (00:18:17) Zeb discusses being authentic, setting boundaries with customers, and how this approach builds loyalty.No Promise Times and Quality Focus (00:20:28) Zeb explains why he doesn’t give promise times, focusing on quality and thoroughness over speed.Living at the Shop (00:23:00) Zeb shares the benefits and boundaries of living inside his shop, improving work-life integration.Maintaining Boundaries with Customers (00:25:24) Zeb describes how he maintains privacy and boundaries despite living at his business.Being Unapologetically Authentic Online (00:26:15) Zeb and Brian discuss the value and impact of being authentic and direct on social media.Event Attendance and Closing (00:27:17) Zeb mentions upcoming industry events he’ll attend, and Brian wraps up the episode. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) Stroker’s Diesel and Automotive Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

    29 min
  3. Why the BBB Still Matters in 2026 with Mark Lowe [E193]

    FEB 25

    Why the BBB Still Matters in 2026 with Mark Lowe [E193]

    Thanks to our Partners, Shop Boss and AppFueled Most shops say they “do the right thing.” Mark Lowe from Yeck's Auto Repair went out and proved it by earning the BBB Torch Award for Ethics. In this conversation, we dig into what the award actually measures (hint: it’s way more than reviews), what the application process revealed about their business, and how the recognition boosted team pride and customer confidence once that trophy hit the front counter. We also connect the dots to something shop owners can’t ignore anymore: AI-driven recommendations. If ChatGPT (and the tools built around it) are looking for trust signals, the BBB can be one of the loudest ones in the room, and Mark shares exactly how they’ve leveraged the award on their website and marketing to lower people’s guard and get them in the door. If you want more trust, better positioning, and a marketing angle that isn’t just “$XX off an oil change,” hit play and listen to this episode. Show Notes with Timestamps Introduction and Origin of the Episode (00:00:10) Brian introduces Mark Lowe, explains how the episode came from an AI class discussing BBB trust signals.Winning the BBB Torch Award for Ethics (00:01:41) Mark shares about receiving the 2024 BBB Torch Award for Ethics in Omaha, Midwest region.Torch Award Application Process and Criteria (00:01:59) Discussion of the rigorous application process, including community involvement, shop culture, and ethical practices.Community Involvement and Veteran Programs (00:02:59) Mark describes their community giveback and veteran support programs as part of the award submission.History with the BBB (00:03:23) Mark recounts how long they've been involved with the BBB and the value of active participation.Impact of BBB Membership Before the Award (00:04:07) Mark discusses limited customer impact from BBB membership prior to winning the award.Self-Reflection During Application (00:04:49) The application process prompted Mark to evaluate and improve business practices and staff support.Changes Made After Application (00:05:30) Mark highlights increased focus on employee training and development as a result of the process.Training and Team Building (00:06:16) Mark explains their approach to staff training, including attending Vision in Kansas City as a team.Award Ceremony and Recognition (00:07:28) Mark describes the award ceremony, online recognition, and displaying the award in the shop.Multiple Winners and Judging Process (00:08:31) Explanation of how multiple shops can win and the responsibility to judge future applicants.Award Eligibility and Reapplication (00:09:24) Mark clarifies the waiting period before reapplying for the Torch Award.Impact of Winning the Award on Staff (00:09:43) Winning increased staff pride, morale, and reinforced the shop’s commitment to ethics.AI, Trust Signals, and BBB in Marketing (00:13:01) Brian discusses AI’s use of trust signals like BBB; Mark shares how the award builds customer trust.Leveraging the Award in Marketing (00:14:01) Mark details using the award in website, social media, and ongoing marketing efforts.BBB Events and Community Activities (00:14:59) Mark describes BBB networking events, training, and community giveback initiatives.Post-Award Involvement and Presenting (00:15:55) Mark shares about being invited to present awards to other businesses after winning.Other Trust Signals and Certifications (00:16:33) Mark emphasizes ASE certifications as additional trust signals and their impact on staff confidence.Advice for Shop Owners on Involvement (00:18:26) Mark encourages shop owners to invest in their people and participate in organizations for mutual benefit.Closing Thoughts and Farewell (00:19:03) Mark’s final advice: do the right thing and take care of people; Brian wraps up the episode. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) Better Business Bureau (BBB) Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

    20 min
  4. If I Took Over Your Shop’s Marketing For 90 Days [E192]

    FEB 18

    If I Took Over Your Shop’s Marketing For 90 Days [E192]

    Thanks to our Partners, Shop Boss and AppFueled What would happen if someone walked into your shop tomorrow and took over your marketing for the next 90 days? No theory. No fluff. No “someday” ideas. Just a step-by-step execution plan designed to fill bays, tighten up your processes, and position your shop as the obvious choice in your market. In this episode, Brian lays out exactly what he would do, starting with Local Service Ads and a full marketing audit, all the way through AI optimization, content strategy, Google Ads, CRM implementation, phone call analysis, video marketing, community networking through BNI and the Chamber, and even launching a local podcast. This is a blueprint. Not for surviving. For building something that dominates. If your shop isn’t doing consistent marketing, or you’re doing some of it but not seeing the traction you want, this episode will show you where to focus first and what to fix next. Stop guessing. Start executing. Hit play now and see what 90 days of focused marketing could really do for your shop. Show Notes with Timestamps Introduction and Episode Context (00:00:00) Brian introduces the episode, outlines the 90-day marketing takeover scenario, and thanks sponsors.Assumptions and Approach (00:01:18) Explains assumptions: general repair shop, little/no marketing, and the step-by-step blueprint approach.Start Local Services Ads (LSA) Process (00:02:15) Begins LSA setup due to approval time, discusses its importance and common misconceptions.Shop Cleanup for First Impressions (00:04:20) Assigns cleaning and organizing the shop to improve first impressions for marketing visuals.Comprehensive Marketing Audit (00:06:26) Performs a full audit: Google Business Profile, website (including ADA compliance), social media, email, and direct mail.Join Community Groups (BNI & Chamber) (00:10:03) Joins BNI and Chamber of Commerce, brings a team member to train for ongoing networking.Set Up AI Tools (ChatGPT & Claude) (00:11:05) Implements AI tools for marketing support, content creation, and brand training.Create Content Bank (00:12:26) Builds a large repository of website and marketing content, ensuring quality and brand alignment.Develop Team Bios, Memberships, and News Sections (00:14:42) Adds team bios, memberships/affiliations, and news/awards to the website for trust and authority.Implement Guest X for Call Analysis (00:20:23) Uses Guest X to analyze phone calls, improve service advisor skills, and ensure marketing ROI.Daily and Weekly Video Content (00:22:44) Begins daily short-form and weekly long-form video creation to engage and educate the audience.Start a Local Community Podcast (00:23:42) Launches a podcast focused on local community topics, not auto repair, to build local authority.Weekly SEO & AI-Optimized Content (00:24:44) Publishes weekly written content based on real shop issues, optimized for both SEO and AI.Staff Meeting: Collect Client Questions (00:27:12) Holds a team meeting to gather all client questions, forming a content creation roadmap.Set Up Google Ads (00:28:18) Implements Google Ads to target specific profitable services and detailed search queries.Replace Stock Images with Real Photos (00:29:23) Takes and uploads real shop photos to replace stock images on the website and marketing materials.Implement Review Strategy (00:30:24) Establishes a process to generate and respond to reviews that boost SEO and AI visibility.Deploy CRM (App Fueled) (00:31:33) Implements a CRM (App Fueled) for client communication, follow-ups, and call center integration.Send Regular Email Newsletters (00:33:50) Starts monthly email newsletters to keep the shop top-of-mind, focusing on brand presence over open rates.Conclusion and Call for Feedback (00:35:53) Encourages listeners to share results, check out other podcasts, and thanks sponsors. Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) They Ask, You Answer Endless Customers Business Network International Claude The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. a href="https://chriscotton.captivate.fm/" rel="noopener noreferrer"...

    38 min
  5. 5 Reasons You Should Be Meta Verified [E191]

    FEB 11

    5 Reasons You Should Be Meta Verified [E191]

    Thanks to our Partners, Shop Boss and AppFueled Meta Verified isn’t just for celebrities anymore, and no, it’s not just about that little blue checkmark either. In this episode, Hallie Wasinger and Caroline LeGrand from Shop Marketing Pros dig into five solid reasons why your auto repair shop might want to seriously consider Meta Verification. We’re talking real-world protection from impersonators, better access to Meta support when something goes sideways (because it will), and even perks that can boost your SEO and visibility in the algorithm. Caroline breaks down the entire process, what it actually gets you, and how to know if it’s right for your shop. If you’ve ever asked, “Should my business be Meta Verified?”—this episode is your answer. Give it a listen, and decide if it’s time to level up your digital presence Show Notes with Timestamps Introduction and Sponsor Messages (00:00:00) Podcast and hosts introduced; sponsors Shop Boss and App Fueled are mentioned. Background on Meta Verification (00:01:06) Hallie and Caroline discuss their initial skepticism and early research on Meta verification. Meta Verification for Public Figures vs. Businesses (00:02:13) Explains how verification started for celebrities and public figures, and the shift to broader availability. Real-World Example: Meta Verification Benefits (00:02:29) Hallie shares a story from Macon about another agency benefiting from Meta verification during a Facebook ads hack. Updated Research and Agency Perspective (00:03:51) Caroline describes her new research and conversations with another agency about Meta verification. Meta Verification vs. Business Certification (00:04:45) Distinguishes between verifying a business page and business portfolio certification. Impersonation Protection and Security (00:05:17) Discusses impersonation protection, security, and limitations for agencies managing multiple pages. Enhanced Support and Limitations (00:06:08) Explains the scope of enhanced support and its limitations for business portfolios and client pages. Five Main Benefits of Meta Verification (00:07:21) Caroline outlines the five main benefits: enhanced support, improved security, impersonation protection, links/content, and search optimization. Levels of Meta Verification (00:11:35) Describes the four levels of verification (Standard, Plus, Premium, Max) and their differences. Sponsor Messages (00:13:06) Additional sponsor messages for Shop Boss and App Fueled. The Meta Verification Process (00:15:09) Caroline explains the step-by-step process to get Meta verified and why it was quick for them. Importance of Facebook Hygiene (00:17:12) Discusses the importance of good Facebook practices for successful verification. Personal Profiles and Business Pages (00:17:55) Explains the relationship between personal profiles and business pages, and the impact of personal behavior. Consequences of Poor Facebook Hygiene (00:19:05) Shares an example of how a business owner’s personal profile in “Facebook jail” affected their business page and ads. Meta Verification vs. Business Certification for Multi-location Businesses (00:20:56) Clarifies when to use verification versus certification, especially for multi-location businesses. SEO and Search Optimization Benefits (00:23:02) Explains how Meta verification helps with links in posts, SEO, and algorithm prioritization. Algorithm Prioritization and Featured Profiles (00:25:11) Describes how verified pages are prioritized in Facebook’s algorithm and featured more prominently. Conclusion and Final Thoughts (00:26:53) Hosts summarize their changed perspective on Meta verification and encourage listeners to consider it. Outro and Mardi Gras Farewell (00:29:07) Hosts sign off, mention Mardi Gras, and invite listeners to future episodes. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) Get Meta Verified Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

    30 min
  6. The Great Google Ads Hack of 2025 [E190]

    FEB 4

    The Great Google Ads Hack of 2025 [E190]

    Thanks to our Partners, Shop Boss and AppFueled December 16th, Shop Marketing Pros’ Google Ads MCC was hacked — and what should’ve been a quick fix turned into an eight-day nightmare of lost access, fraudulent campaigns, and even attempted $500,000 account “preload” charges. Brian Walker and Hallie Wasinger lay out the full timeline (warts and all): what the hackers changed, why leaving them “view-only” mattered, how Google support handled it, and what it took to restore and stabilize dozens of client accounts. If you run Google Ads (or hire someone who does), listen all the way through for the hard-earned security upgrades and practical steps to protect your MCC and your shop’s payment methods. Show Notes with Timestamps Podcast Introduction (00:00:00) Brief intro to the podcast, hosts, and episode topic.The Google Ads Hack Begins (00:02:20) Timeline and discovery of the hack on December 16th, 2024, at around 2:30 AM.Immediate Response and MCC Explanation (00:03:11) How the hack was discovered, initial response, and what a Google Ads MCC is.How the Hack Happened (00:05:39) Discussion of phishing, weak Google 2FA, and how hackers gained access.Scope of the Breach (00:06:47) Number of affected accounts, types of accounts, and initial impact.Contacting Google and Early Damage (00:07:29) Brian contacts Google by 4:50 AM; minimal damage at this stage.How Hackers Maintained Access (00:10:15) Hackers downgrade admin access to view-only, allowing continued monitoring.Timeline to Regain Access (00:11:16) Hack occurred December 16th; access restored December 23rd after eight days.Tracking the Hackers’ Actions (00:12:15) Team tracks every change made by hackers during the eight days.Hackers’ Motives and Ad Spend (00:14:48) Hackers run fake medical device ads, spend about $15,000, and attempt large charges.Massive Unauthorized Charges (00:17:16) Multiple $500,000 and $50,000 charges attempted; client reactions and reversals.Client Communication and Stress (00:20:04) Notifying clients, handling overdrawn accounts, and emotional impact.Controlling What They Could (00:22:02) Accepting limited control, focusing on communication and tracking.Escalating to Authorities and Senators (00:22:48) Filing complaints with FBI, DHS, and contacting senators for help.Disconnecting LSA Accounts (00:24:35) Quickly disconnecting Local Services Ads to limit further damage.Impact on Client Businesses (00:26:21) Ad downtime affects client lead flow and business operations.Other Agencies Hacked & Security Changes (00:27:25) Similar hacks in the industry; tightening security after a competitor’s hack in November.Regaining Access and Google’s Restoration (00:30:50) Google restores access on December 23rd, but hackers remain as view-only users.Restoring Client Accounts (00:33:14) Manually removing hackers, restoring admin access, and turning ads back on.Ongoing Issues After Restoration (00:34:48) Continued problems with account suspensions, payment issues, and policy violations.Senators’ Involvement and Google Support Loops (00:34:48) Senators help escalate with Google; difficulties reaching Google support.Google’s Account Suspension Process (00:38:38) MCC suspension fails to stop hackers; sub-account suspensions more effective.Restoring Payment Methods and Account Suspensions (00:39:55) Clients must update payment methods; some accounts face new suspensions.Policy Violations and Remaining Issues (00:41:00) Circumventing policy violations and destination errors persist for some accounts.Lessons Learned and Client Impact (00:44:10) Working with clients on compensation; varying levels of impact.Security Improvements Implemented (00:46:14) Switching to hardware keys, unique admin emails, and stricter access controls.Moving Client Budgets to Agency Cards (00:49:27) Agency now pays ad budgets, clients reimburse; logistical and security benefits.Advice for Other Shops and Agencies (00:52:18) Recommendations: use dedicated cards, review account access, and enable strong 2FA.Google’s Needed Changes (00:54:56) Call for Google to add super-admin roles and better user management.Conclusion and Final Thoughts (00:56:32) Reflecting on the experience, ongoing recovery, and closing the episode. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) Automotive Repair Podcast Network Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ a href="https://huntdemarest.captivate.fm/" rel="noopener noreferrer"...

    58 min
  7. The Most Important KPI You're Not Tracking with Chris Cotton [E189]

    JAN 28

    The Most Important KPI You're Not Tracking with Chris Cotton [E189]

    Thanks to our Partners, Shop Boss and AppFueled You might be tracking average repair order, car count, even gross profit, but are you looking at your average estimate? In this episode, Brian Walker sits down with coach and shop owner Chris Cotton to dig into what may be the most underutilized KPI in the auto repair industry. Chris lays out real numbers, explains why average estimate is a crystal ball into your sales process, and even shares the exact changes his shop made to 4x estimates and drive gross profit through the roof, all in just one year. If you’ve ever asked yourself “Why aren’t my tickets higher?” or “Do I really need another service advisor?” this is the episode for you. Plus, you’ll hear actionable advice on how to move the needle on closing ratios, the power of DVI, and why the right software may be the best investment you’ll ever make. Hit play and discover why average estimate might be the missing metric in your shop's growth strategy. Show Notes with Timestamps Introduction and Sponsor Acknowledgements (00:00:09) Host introduces the podcast, guest Chris Cotton, and thanks sponsors.Setting the Topic: The Most Important KPI You're Not Tracking (00:01:14) Discussion begins on the underutilized KPI: average estimate written by service advisors.Why Average Estimate Matters (00:01:47) Chris explains why average estimate is overlooked and its importance in diagnosing low average repair orders.How to Track Average Estimate (00:03:36) Discussion on how shop management systems track average estimate and the need to analyze by advisor and shop.Chris Cotton’s Shop Background and Context (00:04:23) Chris shares his dual role as coach and shop owner, and sets context for the numbers discussed.Differences Between Shop Types and KPIs (00:06:07) Explains how KPIs differ between general, specialty, and quick lube shops, and the impact on labor hours.Shop Operations: Car Count, Bays, and Staffing (00:07:25) Chris details his shop’s car count, number of bays, technicians, and unique seven-day schedule.Process Improvements and Estimate Presentation (00:09:29) Describes improvements in hours presented on estimates and the impact of digital vehicle inspections (DVIs).Leveraging Technology for Deferred Work (00:10:26) How CRM tools and online scheduling help sell deferred work and improve customer engagement.Transparency and Full Disclosure in Estimates (00:11:20) Chris’s philosophy on presenting all findings to customers for informed decision-making.What is a Good Average Estimate? (00:13:19) Chris shares a rule of thumb for average estimate based on vehicle mileage and shop type.Impact of Raising Average Estimate on Revenue (00:14:51) Chris details how increasing average estimate improved average repair order and overall revenue.Closing Ratio Challenges and Training (00:15:46) Discusses the drop in closing ratio after raising estimate size and ongoing training to improve sales.Staffing and Writing Estimates: Capacity and Care (00:17:04) Advice for shops understaffed or hesitant to write full estimates; importance of customer care.Legal and Moral Obligation to Inform Customers (00:18:14) Discusses legal cases and the obligation to inform customers of all vehicle issues.Gross Profit and Other Overlooked KPIs (00:21:06) Chris highlights the importance of tracking gross profit dollars, labor hours per ticket, and closing ratio.Strategies to Improve Closing Ratio (00:23:01) Focus on training, hiring the right people, and offering financing to boost closing rates.The Value of Good Shop Management Software (00:23:57) Emphasizes the ROI of robust shop management systems and the pitfalls of handwritten tickets.Preparing for Business Sale and Transparency (00:25:34) Importance of accurate records and transparency for business valuation and sale.Choosing the Right Shop Management System (00:26:16) Advice on selecting systems with robust reporting and avoiding unnecessary add-ons.How to Connect with Chris Cotton (00:26:39) Chris shares his contact information and resources for further learning.Podcast Wrap-Up and Additional Resources (00:27:07) Host promotes Chris’s podcast series and the Automotive Repair Podcast Network app. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) The Weekly Blitz Podcast AutoFix Auto Shop Coaching TechMetric AutoOps Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim...

    28 min
  8. How to Work the Chamber of Commerce [E188]

    JAN 21

    How to Work the Chamber of Commerce [E188]

    Thanks to our Partners, Shop Boss and AppFueled You joined the Chamber of Commerce - great move. But now what? This episode pulls back the curtain on why just paying your dues and slapping a sticker on your window doesn’t cut it. The chamber isn’t a vending machine where you drop in money and business pops out, it’s a networking powerhouse if you actually use it. We dig into how to evaluate your local chamber, the right way to get involved, and how to turn those meet-and-greets into actual business growth. From business before hours and luncheons to sponsorships and ribbon cuttings, you’ll walk away with a game plan that puts you in the driver’s seat. And hey, it doesn’t have to be you showing up every time, there are smart ways to delegate this, too. So if you’ve ever said “the chamber doesn’t work,” you might want to give this one a listen. You might just find the real problem isn’t the chamber, it’s how you’re (not) using it. Tune in and learn how to work the chamber to work for you. Show Notes with Timestamps Introduction and Sponsor Acknowledgements(00:00:09) Hosts introduce the episode, topic, and thank sponsors Shop Boss and App Fueled.Chamber of Commerce Misconceptions(00:01:04) Discuss the misconception that joining the Chamber automatically brings business; importance of active participation.Evaluating Your Local Chamber(00:02:22) How to research and assess your local Chamber’s value via social media, website, and events.Chamber Events and Opportunities(00:04:21) Overview of typical Chamber events, luncheons, fundraisers, and sponsorship opportunities.Member Directory and Secret Shopping(00:06:25) Using the Chamber’s member directory for SEO and the value of attending events before joining.Delegating Chamber Involvement(00:07:31) Encouragement to delegate Chamber activities to staff, such as service advisors, with possible incentives.Sponsor Messages(00:08:43) Mid-episode sponsor messages for Shop Boss and App Fueled.Getting Involved in Committees(00:10:43) Benefits of joining Chamber committees and finding one that aligns with your interests.Chamber Involvement as Business Growth(00:12:05) Chamber and networking as cost-effective growth strategies, especially for new businesses.Delegation and Networking Evolution(00:13:51) How Chamber involvement evolves as your business grows and the importance of building connections.Community Initiatives and Chamber Support(00:14:10) Examples of leveraging the Chamber for community projects and the resulting benefits.Hosting Events and Ribbon Cuttings(00:15:30) Using your shop to host Chamber events and the value of ribbon cuttings for publicity.Sponsorship and Brand Awareness(00:16:43) Creative sponsorship opportunities at Chamber events to boost brand visibility.Conclusion and Podcast Network Promotion(00:17:55) Episode wrap-up, encouragement to download the network app, and final sponsor thanks. How To Get In Touch Join The Auto Repair Marketing Mastermind Group on Facebook Meet The Pros Follow SMP on Facebook Follow SMP on Instagram Get The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Lagniappe (Books, Links, Other Podcasts, etc) BNI Auto Repair Podcast Network App Thanks to our Partners, Shop Boss and AppFueled This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.” The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/

    19 min
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Ratings & Reviews

4.8
out of 5
5 Ratings

About

The Auto Repair Marketing Podcast with Kim and Brian Walker. Experts in their field who work with shop owners take it to the next level and create a unique approach to marketing. See the growth in your business you’ve been working so hard for by using time-proven marketing that works, fueled to go further by your shop's uniqueness.

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