Collective Clicks: Digital Marketing for Real Estate Investors

Bateman Collective
  • 5.0 (19)
  • Investing
  • Updated Weekly

Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!

  1. 1d ago

    Fixing the Leaky Bucket: Turning 1.2X PPC into 5X Omnichannel Scale

    Relying on a single marketing channel leaves your business completely vulnerable to platform shifts. Mark de Latour shares how dominating direct mail, TV, social, and Google search creates an inescapable local brand that commands 5X ROAS. Mark is an MBA graduate, serial investor, and co-founder of Best Offer KC in Kansas City. Having completed over 3,000 flips since 2001, he specializes in building omnichannel marketing strategies, high-level executive talent structures, and institutional-grade company culture. The PPC Performance Turnaround: How Mark shifted his digital accounts from a lackluster 1.2X ROAS to a consistent 4X-5X return Omnichannel Brand Dominance: Layering TV, direct mail, billboards, and Google Search so prospects see your brand everywhere Protecting Brand Keywords: Why allowing competitors to bid on your company name drains high-intent local leads PMax (Performance Max) Integration: How combining Search and PMax campaigns generated a 5X return on digital spend Higher Revenue Per Lead: How a trusted local brand allows you to pay double the cost-per-lead of competitors and still dominate market share Aligning Vendors with Brand Guides: Onboarding ad partners with strict messaging guides to protect company integrity Dominating a local market isn't about running one cheap marketing tactic. Build an omnichannel footprint, own your search terms, and turn your brand into the default choice for sellers. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 00:00 Welcome and Episode Preview 01:05 Mark's Background & Completing 3,000+ Flips 02:40 Buying Properties on the Courthouse Steps (2001-2015) 04:30 The Auction.com Pivot: Why the Courthouse Steps Model Died 06:10 Scaling from $0 to a Multi-Million Dollar Direct-to-Seller Ad Budget 08:00 Knowing Your Numbers & Fixing the "Leaky Bucket" 09:45 Buying Back Your Time: From Full-Time Operator to 3 Hours a Week 11:30 The High Overhead Reality: Managing $500K Monthly Overhead 13:10 Brand Differentiation Beyond "We Buy Houses Cash" 14:45 Omnichannel Strategy: Direct Mail, TV, Social, and PPC 16:20 PPC Performance Turnaround: Moving from 1.2X to 5X ROAS 18:15 Transforming Company Culture: Measuring eNPS (30s to 80s) 20:30 The 8:37 AM Morning Huddle Framework & Daily Themes 23:10 "Two is One, One is None": Building a Deep Talent Bench 25:00 Keeping Score: Energy Maps & OPSP Frameworks Description Option 4: The "Culture & The 8:37 AM Huddle" Angle A toxic or disorganized internal culture will destroy even the highest-budget marketing campaigns. Mark de Latour details how tracking Employee Net Promoter Scores (eNPS) took his company from the 30s to a world-class 80+ rating. Mark is an MBA graduate, serial investor, and co-founder of Best Offer KC in Kansas City. Having completed over 3,000 flips since 2001, he specializes in building omnichannel marketing strategies, high-level executive talent structures, and institutional-grade company culture. Tracking eNPS (-100 to +100): How anonymous quarterly employee feedback helped raise team satisfaction from 30 to an 80+ score The 8:37 AM Daily Huddle: Why starting meetings at an odd, hyper-specific time eliminates tardiness and builds instant team focus The Daily Huddle Calendar: Structuring team meetings around Metric Monday, Task Tuesday, What's Up Wednesday, Tech Thursday, and Freedom Friday Praising in Public: Why opening daily meetings with pure positive shout-outs creates a self-reinforcing culture of peer appreciation Using Predictive Index for Role Placement: Matching individual personality traits to specific job seats to prevent employee burnout Being Unclear is Being Unkind: Eliminating operational confusion by defining crystal-clear expectations and tracking scorecards weekly A world-class company culture isn't built on occasional perks or inspirational quotes. It is built through intentional daily rhythms, strict clarity, and constant peer recognition. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 00:46 Meet Mark de Latour 01:57 From MBA to House Flips 03:31 Courthouse Steps Strategy 05:14 Market Shift and Pivot 08:13 Scaling Direct Seller Marketing 12:39 Building a Self Running Team 20:20 Channels That Drive Leads 23:06 PPC Evolution and ROAS 27:03 Culture Turnaround and eNPS 34:37 Morning Huddle Playbook 38:03 Wrap Up and Connect Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

  2. Aug 11

    Building an In-House Recruiting Engine: From C-Players to World-Class Teams

    Relying on third-party staffing agencies and gut-feel interviews is the fastest way to bloat your payroll with C-players. Leslie Hunt shares how building an internal recruiting pipeline cut six-figure placement fees while elevating talent across the entire organization. Leslie Hunt is the Head of People and Culture at Bateman Collective, where she has spent five years helping scale the company from 3 employees to an elite, data-driven organization. She specializes in building internal recruiting pipelines, screening for core values, and structuring employee net promoter score (eNPS) systems. Eliminating $30,000 recruiter fees by building an internal headhunting engine that sources top 1% candidates directly The 28-day hiring framework that forces managers to build 30/60/90-day roadmaps before posting a position Why LinkedIn Recruiter out-performs Indeed by 4-to-1 when sourcing high-caliber, experienced operators Using the Predictive Index and Cognitive assessments to predict on-the-job learning speed and culture fit The "Hook Call" strategy for pitching passive candidates who aren't actively searching job boards Mining employee networks on LinkedIn to turn single hires into high-performing referral clusters The businesses scaling fastest aren't settling for good-enough applicants. They are engineering strict recruiting filters that make A-player talent predictable. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

  3. Aug 4

    High-Spread PPC: Generating $3,000 Revenue Per Lead with Zachary Van Heyningen

    Chasing nationwide volume is the fastest way to crush your deal margins and burn out your operational capacity. Zach doubled his average spread from $15,000 to $31,000 by cutting 75% of his target markets and focusing purely on high-margin locations. Zach is a former corporate FP&A analyst turned full-time real estate investor. He specializes in hyper-efficient Google PPC campaigns, creative exit strategies like novations and DSCR refinances, and extracting maximum revenue per deal without taking on administrative overhead. Trimming 250 Counties Down to 40: Why focusing on prime, high-value locations dramatically improves campaign performance The Novation & DSCR Pivot: Moving beyond quick wholesale assignments to capture full property equity through creative exits Managing Campaign Resets: How to navigate the temporary cost-per-lead spikes when overhauling your Google Ads geographic targeting Why Pay-Per-Lead (PPL) Fails at Scale: Avoiding recycled vendor lists and building owned digital assets via search intent Revenue Per Lead vs. Cost Per Lead: Why focusing on back-end monetized value matters far more than cheap click prices The "Sieve" Business Model: Why scaling a bloated remote team often results in less net profit than running a lean desk The most profitable real estate operators don't chase more leads. They narrow their focus, optimize their exit strategies, and demand higher returns from every single contract. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 00:45 Meet Zach and PPC Masterclass 01:31 Why Learn Google Ads Basics 04:09 Zach’s Corporate to Wholesaling Leap 06:02 Education Spending and Building Grit 08:29 Solo Operator Revenue Breakthrough 08:56 Pivot From National to Vetted Markets 10:48 From Wholesaler to Investor Rentals 20:36 Market Count and PPC Stability 21:37 National vs Local Economics and ROAS 25:56 Key Metrics Close Rate and Spreads 29:28 Why PPC Only and PPL Churn 31:34 Rented Lead Risks 32:12 Scaling Solo First 34:26 Hiring Debt Lessons 37:09 Corporate Pressure Edge 41:20 Founder Hiring Mistakes 47:23 Big Small No Mans Land 53:53 Office Versus Remote 56:56 Consolidate To Scale 57:38 Contact And Wrap Up Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

  4. Jul 28

    Statistical Reality in Marketing: The $244K Rule with Brandon Bateman

    Most real estate investors make marketing decisions based on short-term variance rather than statistical data. Brandon Bateman reveals why it mathematically takes $244,000 in ad spend to prove a campaign's true baseline performance. Brandon is the founder and CEO of Bateman Collective, a digital marketing agency specializing in PPC and SEO for real estate investors nationwide. He specializes in applying data science, financial modeling, and enterprise-level advertising strategies to wholesale and flipping operations. The $244,000 Data Experiment: Why short-term deal volatility tricks operators into abandoning winning campaigns prematurely Performance vs. Results: The critical difference between short-term outcomes and long-term algorithmic capacity The "Coin Flip" Trap: How changing vendors during normal performance troughs destroys cumulative data progress Leading vs. Lagging Metrics: How to evaluate PPC health in the first 90 days using cost-per-opportunity instead of raw ROI The $8,000 Starter Budget Framework: How Brandon would allocate capital between PPC, PPL, and SEO if starting from scratch today Recruiting Enterprise Talent: Why top digital marketers avoid real estate—and how Bateman Collective bridged the gap The operators scaling most consistently aren't jumping from vendor to vendor. They understand variance, track leading metrics, and give algorithms room to compound. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 02:18 What Makes Bateman Different 07:03 Paying for Top Talent 12:39 Hiring Mistakes and A Players 15:43 Reputation Attracts Talent 19:18 Controversial Marketing Take 21:26 Variance and the Coin Flip 29:42 Leading vs Lagging Metrics 36:15 Starting With 8K Budget  Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

  5. Jul 21

    0% Interest Capital: How to Stack $300K+ in Business Credit with Ari Page

    Most real estate investors pay 12% to 15% interest and heavy upfront points for gap funding. Ari Page shares how top operators use 0% interest business credit cards to fund rehabs, pay earnest money, and preserve profit margins. Ari is a real estate veteran and the CEO of Fund&Grow. Over the last 20 years, his firm has secured over $2.1 billion in funding for 35,000+ clients by unlocking unsecured, high-limit business credit lines that never  touch personal credit reports. * Why hard money stopgap costs are eating into your deal profits—and how 0% credit cards solve the gap * The Personal Credit Shield: How to structure business credit lines under an EIN so utilization spikes never ruin your personal score or DSCR refis * The 3-Round Funding Blueprint: How to systematically stack $50K to $100K per round to access $300K+ in 0% capital during your first year * Paying non-card vendors with plastic: Using third-party processors like Plastiq to convert card limits into wires, ACH, or overnight checks for escrow deposits * The Cashback Arbitrage: How earning 1.5% to 2% cash back or airline miles offsets processing fees and effectively makes borrowing capital better than free * The 0% Renewal Loop: How to roll expiring credit limits into fresh 0% cards to keep capital interest-free indefinitely The smartest real estate investors aren't raising expensive private money for every minor rehab cost. They are leveraging high-limit, zero-percent business credit lines to maximize velocity and net profits. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations.  01:00 Ari’s origin story 02:44 Why credit stacking works 05:17 Keeping it off personal credit 05:55 How much you can access 08:54 Extending 0% offers 10:37 Corporate credit explained 12:28 Managing cards and rewards 15:13 Funding escrow with Plastiq 17:38 Fees and tax questions 23:20 Chargebacks for protection 26:40 Why AI won’t replace experts 29:49 How Fund&Grow helps 31:53 Next steps and timeline Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

  6. Jul 14

    Why the Lead Manager Is the Most Critical Role in Your Real Estate Business

    Most real estate owners treat lead intake as an entry-level grunt role. Brandon Evans hired a six-figure talent to run his phone system—and unlocked a $50K average spread on his inbound PPC leads. Brandon is a former Vivint phone sales veteran, Utah-based investor, and pure-play wholesaler. He specializes in scaling high-margin inbound marketing funnels, elite talent management, and executing frictionless, relationship-driven dispositions. The intake cornerstone philosophy: Why the first five minutes of a phone call determines contract victory long before an acquisitions rep sets foot on the propertyStricter cold-calling loops: Programming outbound filters to target deals priced at or below Zillow values with an immediate three-month selling windowSame-day appointment mechanics: Structuring intake calls to build an illusion of scarcity while driving immediate, high-conversion property walkthroughsThe regression toward the mean paradox: Why early marketing performance spikes are statistically unreliable indicators of 18-month conversion equityRecruiting in a market downturn: How local competitor closures allow lean, aggressive companies to scoop up the market's top sales performersMaintaining a 57% net profit margin: The exact structural parameters required to reverse-engineer a seven-figure lifestyle business A-player sales professionals do not want to be bogged down by messy notes and low-intent data. Elevate your lead management position to a premium tier, shield your closers, and watch your deal sizes skyrocket. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 00:41 From Vivint to Wholesaling 02:24 Why Wholesale Only 04:06 Spreads and Deal Metrics 06:37 Early Marketing Channels 08:45 PPC Performance and Variance 11:01 Lumpy Returns and Long Game 14:07 Cold Call Versus PPC Volume 14:58 Lead Management System 18:42 Motivation Pillars and Volume 22:22 Hiring an Elite Lead Manager 24:25 Winning in the First Call 25:07 Why A-Players Avoid Lead Gen 25:40 Hiring a Remote Sales Star 26:11 Buying Deep Wins Deals 29:11 Dispo Strategy and Buyer Trust 34:23 High Close Rate Through Transparency 36:16 Why PPC Was the Next Step 41:06 Same-Day Speed to Beat Competition 42:31 Choosing a PPC Vendor 46:20 Scaling Lean and Profitable 50:02 Building Talent and Culture 54:50 Wrap-Up and Contact Info Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

  7. Jul 7

    Monetizing the Inefficiencies: Navigating Compressed Flipping Margins with Adam Whitney

    “PPC doesn't work in my market" is the ultimate sign of an operator who gives up too early. Adam Whitney breaks down the mathematical significance of median performance lines and explains why quitting a channel before hitting 90 days is total business suicide. Adam is a combat Marine veteran, former military intelligence officer, CEO of 7 Figure Flipping, and founder of Blackjack Real Estate. Managing an operation that has completed over 1,400 transactional deals, he specializes in tactical diversification, multi-tier exit frameworks, and dominating uncompetitive asset classes. * Micro Impatience, Macro Patience: Executing immediate details with extreme urgency while keeping a calculated, long-term strategic view on your advertising spend * The Roller Coaster Median Line: Understanding why month-over-month marketing metrics fluctuate wildly while ascending steadily up and to the right * The 90-to-180 Day Data Rule: Giving premium inbound channels like Google Ads and PPC enough baseline volume to surface true profit data * Why quitting at lead 5 is costing you a fortune: Understanding how single-deal windfalls entirely distort and validate your customer acquisition cost models * The outspending competitive advantage: How generating larger net assignment fees ($53K average) allows you to pay more to acquire a contract and crush local competition * Monetizing the leads you fail to contract: Shifting from single-strategy wholesaling to a diversified ecosystem of flips, listings, rentals, and land deals The businesses dominating the marketing landscape don't have better leads. They have the financial maturity to endure data timelines and the monetization funnels required to extract profit from every single click. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 01:48 From Detroit to Marines 04:52 Leadership Values in Business 09:25 Building Culture Systems 14:32 Blackjack Journey and W2 15:22 Adversity and Reps 19:01 Feedback Beats Experience 23:26 Operational Excellence Mindset 25:42 Building Skills Fast 26:15 Leadership Money Decisions 27:01 Avoid Single Threading 29:15 Omnichannel Lead Control 30:28 Monetizing Leads Big Spreads 34:06 Competitive Advantage Math 35:29 Micro Urgency Macro Patience 38:47 PPC Fit And Timing 41:04 Manufactured Homes Pivot 44:17 Scrape And Replace Model 46:16 Niche Targeting Filters 48:41 Seven Figure Flipping Mission 49:18 Legacy Impact Programs 51:55 How To Connect Closing Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

  8. Jun 30

    Sourcing Local Buyers and Pricing for Maximum Spread in a Harder Market

    Most wholesalers treat dispositions like an administrative duty or a data-blasting routine. Daniel McClam transformed dispo into a systematic sales funnel that actively drives higher assignment fees on every contract. Daniel is a commercial real estate veteran, major market wholesaler, and the founder of InvestorBase. He specializes in hyper-targeting local cash buyers, structuring high-leverage offer deadlines, and building data-driven dispo operations that eliminate transaction fallout. * Why treating dispo as a facilitation desk rather than an active sales department is costing you 10% to 15% in hidden margins * The "6 Deals a Day" friction point: How to differentiate your property package when competing against five other wholesale alerts hitting a buyer's phone daily * The art of competitive pricing: Why testing comps against other active "as-is" listings matters far more than fixed percentage formulas * Walkthroughs as forcing functions: Structuring a firm 7-day timeline to intentionally accelerate top-of-funnel buyer engagement * The mathematical truth of deal spreads: How a minor 10% increase in layout pricing scales a 20% net margin operation up to a 30% profitability index * The 35% Call-to-Contact rule: The minimum baseline benchmark your sales reps must hit when working an outbound buyer campaign The businesses maximizing revenue aren't just looking for a single quick buyer. They are running structured inbound and outbound funnels to manufacture multi-offer competition. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 01:20 Daniel Background Story 02:30 Hedge Fund Shift 05:01 Dispo Market Today 08:28 Data And Flipper Pressure 12:03 Dispo As Revenue Engine 15:45 Competition And Offers 16:21 Pricing And Deal Setup 22:10 Bottoms Up Explained 25:58 Key Dispo Metrics 31:17 Sourcing Buyers And Outreach 34:45 Scorecard And Closing Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

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About

Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!

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