Collective Clicks: Digital Marketing for Real Estate Investors

Bateman Collective
  • 5.0 (19)
  • Investing
  • Updated Weekly

Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!

  1. Sep 29

    The 7:1 Praise Ratio: How to Train and Retain High-Output Sales Reps

    Most real estate founders manage sales reps through fear and criticism, destroying morale and driving away A-players. Brett McCollum details how leading with relationships and a 7:1 positive-to-negative feedback ratio builds reps who will run through walls for you. Brett McCollum is an REI sales leader, former high-volume wholesaler (closing nearly 1,000 deals), and current head of REI operations for Property Radar. He specializes in sales floor architecture, AI call review systems, and team leadership. Relationship-first leadership: Why sacrificing for your team first is the non-negotiable prerequisite to driving revenue The parenting parallel: Why yelling at sales reps creates defensive arguments rather than behavioral change The fragile ego of A-players: Understanding the "not good enough" trauma mindset that drives top performers Catching reps doing things right: Using positive reinforcement on recorded calls to build confidence and double output Creating a "fail forward" environment: Eliminating fear on the sales floor so reps make aggressive offers with confidence High-performing sales floors aren't built on fear. They are built on radical trust, positive reinforcement ratios, and daily executive support. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 00:00 Welcome and Episode Preview 00:38 Brett’s Background: From 5,000 Insurance Claims to Wholesaling 05:09 The Danger of Scaling: How Flipping 22 Houses Led to a $1M Loss 08:36 Asking for Help & The Mental Journey of Self-Forgiveness 17:00 Morning Discipline: Overcoming Panic Attacks and Rebuilding Mindset 22:25 Leading Sales Teams: Relationships First, Tactics Second 24:56 The Parenting Metaphor: Praise Ratios vs. Negative Feedback 30:30 Daily Accountability Cadences & AI-Powered Call Reviews 32:00 The "One Thing" Rule: Why Fixing Everything at Once Destroys Reps 35:08 Understanding Sales Psychology & Creating a "Fail Forward" Culture 41:38 Where to Find Brett McCollum and Property Radar Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

  2. Sep 22

    High-Intent PPL vs. PPC: Sourcing Premium Seller Leads with Jeremy Brandt

    Treating pay-per-lead like a cheap volume game is the fastest way to burn out your acquisitions team and waste marketing capital. Jeremy Brandt explains the structural difference between low-cost lead churn and high-intent, premium lead generation for experienced real estate operators. Jeremy Brandt is a digital real estate lead generation pioneer, founder of REI Leads (formerly Fast Home Offer), and owner of WeBuyHouses.com. With over two decades of experience navigating housing cycles, he specializes in high-intent seller lead acquisition, PR strategy, and operational automation. High-intent domain authority: Capitalizing on top-tier assets like WeBuyHouses.com to capture motivated home sellers Cheap volume vs. high-converting leads: Why established operators with overhead need higher contact and close rates Differentiating B2C and B2B messaging: Rebranding Fast Home Offer to REI Leads to separate consumer outreach from investor services Evaluating marketing channel metrics: Tracking lead conversion, contact rates, and seller motivation across shifting cycles Building sustainable lead architecture: Combining paid search, SEO, and strategic assets for consistent deal flow Scaling a real estate operation requires alignment between your ad spend and your sales floor's capacity. Stop chasing hundreds of cold leads and focus on high-intent seller queries that actually turn into signed contracts. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 00:00 Welcome and Episode Preview 01:18 Jeremy Brandt's Background & The Dot-Com Pivot 03:30 Launching Fast Home Offer & The Early Days of Online Real Estate 05:27 How Lead Gen Has Changed Over 20+ Years 08:29 Competitive Advantage vs. Commodity Marketing 11:54 Testing Non-Standard Channels (TV, Radio, PR) 15:00 Real-World AI Use Cases & Code Rewrites 21:00 How Founders Should Approach AI Adoption 29:25 What NOT to Automate: Protecting the Human Sales Call 35:29 The Earned Media Playbook: Getting on National TV (CNBC, CNN) 42:00 "Newsjacking" Local Media Outlets for Free Authority 47:29 Rebranding Fast Home Offer to REI Leads 51:56 Where to Find Jeremy & REI Leads Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

  3. Sep 15

    Unlocking the Power of Data: Innovations in PPC with Aaron Nelson

    Brandon Bateman hosts Aaron Nelson, Bateman Collective’s director of paid advertising, to discuss what’s changed in PPC for real estate investors and where it’s headed. Nelson says the biggest execution gap is data: individual accounts often have too few contracts to optimize across thousands of search terms, ads, landing pages, and audiences, while Bateman leverages years of aggregated account data.  He describes analyzing headline/description combinations and building a “Frankenstein ad” from top-performing components, which has improved qualification rate by 15% and reduced cost per qualified lead. He also shares audience research that identifies poor-performing segments (e.g., business professionals, DIY/bargain hunters) and keyword expansion that produced a 20% lower cost per qualified lead and now represents about 10% of spend.  Looking ahead, they emphasize full-funnel tracking back into Google within 90 days and ongoing landing-page split testing. 00:00 Welcome and Guest Intro 01:03 Aaron’s Background and Role 03:46 Why Data Wins in PPC 06:21 The Data Problem in Single Accounts 09:12 What Data Actually Means 09:43 Ad Copy Analysis That Moves Revenue 11:26 Pseudo Data-Driven vs Real Results 13:58 Frankenstein Ad Method 16:05 Why Aggregating RSA Data Is Hard 16:29 Scaling Lead Data Models 17:20 Audience Targeting Insights 19:03 What Audiences Mean 21:39 Keyword Expansion Wins 23:56 Future Proof Tracking Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

  4. Sep 8

    The 13.9X ROAS Blueprint: Monetizing Facebook Ads for Real Estate Investors

    Most real estate investors treat Facebook ads like a waste of money because they can't convert lower-intent leads. Aaron Moore turned social media ads into a primary driver generating over $500,000 in revenue in just six months at a 13.9X ROAS. Aaron is the founder of GTA House Buyers, a high-volume house-buying company operating across Ontario, Canada. Having run his business full-time since 2008, he specializes in building operational redundancy, navigating data-restricted markets, and scaling high-ROI inbound marketing funnels. The 13.9X ROAS Blueprint: How Aaron generated $500K+ in H1 2026 revenue specifically through Meta advertising Low-Production Video Ads: Why reading a simple 14-second script next to a cell phone camera outperforms expensive studio ads Converting TV-Style Intent: Training an acquisitions team to qualify, nurture, and close broader-intent social media leads Surviving Google Suspensions: How building an omni-channel footprint saved the business when PPC accounts went dark Sifting the MLS Noise: Monetizing non-qualifying inbound leads through agent referral networks The Inbound Dominance Model: Winning in markets where targeted cold calling and direct mail lists are legally restricted High-return marketing isn't about finding magical lead sources. It’s about putting authentic creative into the market and equipping a disciplined sales team to work the pipeline. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 00:00 Welcome and Episode Preview 00:37 Aaron’s Background & Operating in Canada Since 2008 01:44 US vs. Canadian Real Estate: Navigating Data and Privacy Constraints 04:40 Hitting 2025 Revenue Numbers in the First Half of 2026 ($8M Pace) 06:24 Long-Term Compounding: Why Team, Systems, and Culture Beat Short-Term Fixes 10:50 The 7-Attribute Hiring Framework & Slashing Turnover 14:59 Hiring for Redundancy: Scaling Sales, Dispo, and Intake Capacity 16:30 Overcoming the "Cheap CEO" Bottleneck 21:26 Knowing When to Scale Marketing: Lead Flow Capacity vs. Team Training 24:33 The Marketing Mix: Google PPC, Bing, Direct Mail, and YouTube Ads 28:13 Crushing it with Facebook Ads: Hitting a 13.9X ROAS & $500K+ in H1 Revenue 32:50 Authenticity over Production: The 14-Second Video Ad Framework 37:11 How to Connect with Aaron Moore Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

  5. Sep 1

    Reverse-Engineering Ad Spend: How to Predictably Budget for Google Ads

    Guessing your Google Ads budget based on random agency advice is a recipe for burning capital. Brandon Bateman walks through the predictive mathematical formulas used to size PPC budgets based on local market dynamics and wholesale spreads. Brandon is the founder and CEO of Bateman Collective, a digital marketing agency specializing in PPC and SEO for real estate investors nationwide. He specializes in applying data science, financial modeling, and enterprise-level advertising strategies to wholesale and flipping operations. Calculating Target Cost Per Deal: Determining appropriate ad spend in high-spread markets versus national volume models The Top-Down vs. Bottom-Up Forecasting Trap: Why working backward from target ROAS yields accurate budget expectations Self-Correcting Ad Auctions: How competitive market dynamics naturally adjust Google Ads costs over multi-year cycles The Financial Hazard of Over-Spending: Why pushing budget beyond local market search limits destroys net margins The $30K to $60K Starting Capital Benchmark: Structuring a safe financial runway for local market launches Pre-Launch Keyword Modeling: Estimating exact search volume and competitive density prior to campaign setup Successful investors don't guess their marketing costs; they rely on predictive data. Size your ad budgets accurately, protect your downside, and build an inbound marketing engine designed for long-term profitability. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

  6. Aug 25

    From Visionary Chaos to Operational Scale: Pairing Founders with Integrators with Mark de Latour

    Trying to scale a business solely on entrepreneurial drive is a guaranteed recipe for internal burnout. Mark de Latour explains why visionary founders are often the biggest bottleneck in their own companies—and how pairing with an operational Integrator unlocks exponential growth. Mark is an MBA graduate, serial investor, and co-founder of Best Offer KC in Kansas City. Having completed over 3,000 flips since 2001, he specializes in building omnichannel marketing strategies, high-level executive talent structures, and institutional-grade company culture. The Rocket Fuel Paradox: Why the personality traits that help you start a business actively prevent you from leading people at scale Knowing Thyself via Predictive Index: Identifying whether you are a Captain or Maverick and sourcing the exact operational profile needed to complement your weaknesses Why operators need structure: Transitioning from "changing tires while driving the car" to enforcing written systems and scoreboards The "Law of the Lid" in action: How elevating top-level leadership forces underperforming C-players to naturally vote themselves off the island Overcoming the fear of employee turnover: Realizing that a deep talent pool means you can always recruit stronger replacements The CROWN Pillars framework: Transitioning from a hands-on operator into an executive who focuses on high-level strategy, health, and impact The founders scaling furthest aren't trying to manage every operational detail themselves. They embrace their role as visionaries, hire elite operators, and build systems that thrive without them. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

  7. Aug 18

    Fixing the Leaky Bucket: Turning 1.2X PPC into 5X Omnichannel Scale

    Relying on a single marketing channel leaves your business completely vulnerable to platform shifts. Mark de Latour shares how dominating direct mail, TV, social, and Google search creates an inescapable local brand that commands 5X ROAS. Mark is an MBA graduate, serial investor, and co-founder of Best Offer KC in Kansas City. Having completed over 3,000 flips since 2001, he specializes in building omnichannel marketing strategies, high-level executive talent structures, and institutional-grade company culture. The PPC Performance Turnaround: How Mark shifted his digital accounts from a lackluster 1.2X ROAS to a consistent 4X-5X return Omnichannel Brand Dominance: Layering TV, direct mail, billboards, and Google Search so prospects see your brand everywhere Protecting Brand Keywords: Why allowing competitors to bid on your company name drains high-intent local leads PMax (Performance Max) Integration: How combining Search and PMax campaigns generated a 5X return on digital spend Higher Revenue Per Lead: How a trusted local brand allows you to pay double the cost-per-lead of competitors and still dominate market share Aligning Vendors with Brand Guides: Onboarding ad partners with strict messaging guides to protect company integrity Dominating a local market isn't about running one cheap marketing tactic. Build an omnichannel footprint, own your search terms, and turn your brand into the default choice for sellers. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 00:00 Welcome and Episode Preview 01:05 Mark's Background & Completing 3,000+ Flips 02:40 Buying Properties on the Courthouse Steps (2001-2015) 04:30 The Auction.com Pivot: Why the Courthouse Steps Model Died 06:10 Scaling from $0 to a Multi-Million Dollar Direct-to-Seller Ad Budget 08:00 Knowing Your Numbers & Fixing the "Leaky Bucket" 09:45 Buying Back Your Time: From Full-Time Operator to 3 Hours a Week 11:30 The High Overhead Reality: Managing $500K Monthly Overhead 13:10 Brand Differentiation Beyond "We Buy Houses Cash" 14:45 Omnichannel Strategy: Direct Mail, TV, Social, and PPC 16:20 PPC Performance Turnaround: Moving from 1.2X to 5X ROAS 18:15 Transforming Company Culture: Measuring eNPS (30s to 80s) 20:30 The 8:37 AM Morning Huddle Framework & Daily Themes 23:10 "Two is One, One is None": Building a Deep Talent Bench 25:00 Keeping Score: Energy Maps & OPSP Frameworks Description Option 4: The "Culture & The 8:37 AM Huddle" Angle A toxic or disorganized internal culture will destroy even the highest-budget marketing campaigns. Mark de Latour details how tracking Employee Net Promoter Scores (eNPS) took his company from the 30s to a world-class 80+ rating. Mark is an MBA graduate, serial investor, and co-founder of Best Offer KC in Kansas City. Having completed over 3,000 flips since 2001, he specializes in building omnichannel marketing strategies, high-level executive talent structures, and institutional-grade company culture. Tracking eNPS (-100 to +100): How anonymous quarterly employee feedback helped raise team satisfaction from 30 to an 80+ score The 8:37 AM Daily Huddle: Why starting meetings at an odd, hyper-specific time eliminates tardiness and builds instant team focus The Daily Huddle Calendar: Structuring team meetings around Metric Monday, Task Tuesday, What's Up Wednesday, Tech Thursday, and Freedom Friday Praising in Public: Why opening daily meetings with pure positive shout-outs creates a self-reinforcing culture of peer appreciation Using Predictive Index for Role Placement: Matching individual personality traits to specific job seats to prevent employee burnout Being Unclear is Being Unkind: Eliminating operational confusion by defining crystal-clear expectations and tracking scorecards weekly A world-class company culture isn't built on occasional perks or inspirational quotes. It is built through intentional daily rhythms, strict clarity, and constant peer recognition. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. 00:46 Meet Mark de Latour 01:57 From MBA to House Flips 03:31 Courthouse Steps Strategy 05:14 Market Shift and Pivot 08:13 Scaling Direct Seller Marketing 12:39 Building a Self Running Team 20:20 Channels That Drive Leads 23:06 PPC Evolution and ROAS 27:03 Culture Turnaround and eNPS 34:37 Morning Huddle Playbook 38:03 Wrap Up and Connect Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

  8. Aug 11

    Building an In-House Recruiting Engine: From C-Players to World-Class Teams

    Relying on third-party staffing agencies and gut-feel interviews is the fastest way to bloat your payroll with C-players. Leslie Hunt shares how building an internal recruiting pipeline cut six-figure placement fees while elevating talent across the entire organization. Leslie Hunt is the Head of People and Culture at Bateman Collective, where she has spent five years helping scale the company from 3 employees to an elite, data-driven organization. She specializes in building internal recruiting pipelines, screening for core values, and structuring employee net promoter score (eNPS) systems. Eliminating $30,000 recruiter fees by building an internal headhunting engine that sources top 1% candidates directly The 28-day hiring framework that forces managers to build 30/60/90-day roadmaps before posting a position Why LinkedIn Recruiter out-performs Indeed by 4-to-1 when sourcing high-caliber, experienced operators Using the Predictive Index and Cognitive assessments to predict on-the-job learning speed and culture fit The "Hook Call" strategy for pitching passive candidates who aren't actively searching job boards Mining employee networks on LinkedIn to turn single hires into high-performing referral clusters The businesses scaling fastest aren't settling for good-enough applicants. They are engineering strict recruiting filters that make A-player talent predictable. Weekly episodes on what’s working right now in wholesaling, flipping, and investor operations. Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

See All (173)

5
out of 5
19 Ratings

About

Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!

Information

You Might Also Like