Collective Clicks: Digital Marketing for Real Estate Investors

Bateman Collective
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Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!

  1. FEB 10

    Your Real Estate Metrics Are Wrong - Here's How to Fix Them | With Steve Richards

    In this episode, real estate investor Steve Richards reveals why curiosity beats goals when scaling your business. After completing thousands of real estate transactions and building multiple 7-figure companies, Steve shares the exact metrics framework that transforms struggling operators into profitable business owners. 🎯 Brandon and Steve dive deep into the hidden trap of rigid goal-setting that keeps investors stuck working IN their business instead of ON it. You'll discover the five-step KPI system that lets you make proactive decisions instead of reactive ones, plus the vertical alignment strategy that prevents burnout while accelerating growth. Steve pulls back the curtain on his biggest mistakes during 10 years of running his real estate business wrong—and the mindset shifts that finally set him free. This conversation challenges everything you think you know about business growth and offers a revolutionary approach to building wealth without sacrificing your life. 💡 📖 What You'll Learn Why curiosity and open-mindedness collapse timelines faster than rigid goal-settingThe 5-step framework for turning your business into a solvable math equationHow to build "vertical alignment" alongside horizontal growth for sustainable successThe trigger-emotion-curiosity system for making better business decisionsWhy most entrepreneurs confuse metrics with KPIs (and how to fix it)Steve's exact process for getting unstuck from day-to-day operationsThe bowling lane strategy for keeping your business on track without micromanagingHow pattern recognition in numbers applies to everything from business to relationships 🕐 Time Stamps 00:02 - Introduction and Steve's Background  02:46 - From Corporate America to Real Estate  04:52 - The Traction Book Revelation  07:46 - Building Team Architects  10:08 - Steve's Mission Today  12:08 - What Would You Change Looking Back?  16:28 - Curiosity Over Insistence  19:48 - Collapsing Time Through Clarity  22:40 - Intentions vs Goals in Business  27:03 - Vertical Alignment Strategy  32:40 - Leadership and Rowing Together  34:46 - The Bowling Lane Guardrails  35:28 - The Number One Hard Skill  39:40 - KPIs as a Love Language  42:09 - The Five-Step KPI Framework  45:11 - How to Connect with Steve #RealEstateInvesting #REI #BusinessGrowth #KPIs #Entrepreneurship #RealEstateMetrics #InvestorMindset #ScalingBusiness #PassiveIncome #RealEstateBusiness #PropertyInvesting #WholesaleRealEstate #FixAndFlip #RentalProperties #InvestorSuccess Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    46 min

  2. FEB 4

    *Special Episode*: How to Get 2x The Deals From Your PPC Budget | with Steve Trang

    In this episode, Steve Trang and Brandon Bateman reveal how investors leverage AI to double deal flow, master PPC, and dominate SEO. Get exclusive data from our industry survey on marketing spend, ROI by channel, and wholesale vs. flip profitability. 📖 What You Will Learn: - How AI and machine learning are transforming Google Ads and lead generation 🧠 - The truth about marketing ROI for cold calling, PPC, direct mail, and more—backed by data 📊 - Why most investors are shifting away from cold calling and toward inbound marketing 🔄 - The real average deal spread for wholesalers & flippers—and how it changes with market price 🏡 - How to avoid common agency pitfalls and choose a partner with competence and character ⚠️ - The power of transparency, data aggregation, and constant testing in scaling your lead engine 🚀 🕣 Time Stamps: -00:00:55 - Welcome & Mission: Creating Millionaires - 00:02:16 - Reflecting on 5 Years of PPC & Industry Changes - 00:05:07 - The Consistency of SEO and PPC Over Time - 00:06:52 - Industry Marketing Spend Survey Insights - 00:09:00 - Why Cold Calling ROI Is Falling - 00:13:02 - The Shift from Cold Calling to Inbound Channels - 00:16:29 - How Search Trends Predict Market Shifts - 00:19:08 - The Cyclical Nature of Marketing Channels - 00:21:41 - How Bateman Collective “Gets Better” Every Year - 00:23:16 - Building a High-Performance Team Culture - 00:24:32 - The Power of Constant Testing in Ads & Landing Pages - 00:30:36 - Why Message Testing Matters in Real Estate - 00:32:31 - Using AI and Data to Target Motivated Sellers - 00:39:42 - What Is Lead Sculpting? - 00:43:13 - How Bateman Collective Clients Outperform Industry averages - 00:46:22 - Behind the Scenes: Launching the Industry Survey - 00:50:54 - Key Takeaways from the Investor Data Report - 00:57:21 - How to Evaluate Marketing Channels: Lead Quality vs. ROI - 01:03:11 - Google’s AI Future: What’s Next with AI Max and Automation - 01:09:22 - How ChatGPT and AI Are Changing Seller Behavior - 01:16:26 - How to Choose a Competent & Trustworthy Marketing Agency - 01:24:32 - The Truth About Guarantees and Transparency Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    1h 39m

  3. JAN 14

    5 Financial Mistakes Quietly Killing Your Deals: How a CPA Built $120M in Real Estate-Casey Quinn

    In this episode, learn why bad bookkeeping kills real estate deals and how proper financial systems helped one investor scale to $120 million in six years 📊 Casey Quinn went from getting fired as a CFO to building a $120M real estate portfolio and multiple seven-figure businesses. As both a CPA and active real estate investor, Casey reveals the financial mistakes that keep investors stuck in hustler mode and the exact systems that separate million-dollar portfolios from million-dollar headaches. Most real estate investors focus on lead generation and closings while ignoring the numbers that actually drive profitability. Casey breaks down why your financial clarity matters more than your next deal, how to delegate without losing control, and the five pillars that transform chaos into a scalable business. If you're tired of scrambling at tax season, can't figure out when to hire your next team member, or don't actually know if your deals are profitable—this episode will change how you run your business. 📖 What You'll Learn ✅ Why most real estate investors have wrong financials (and how to fix them)  ✅ The difference between hustler mentality and CEO thinking  ✅ How to delegate effectively without everything falling apart  ✅ The 5 pillars of a strong back office that scales  ✅ Why lifetime value matters more than retention rates  ✅ How to use KPI dashboards to make better investment decisions  ✅ When to hire people (and how to know you can afford them)  ✅ The recruiting mistake that costs investors thousands per hire 🕐 Time Stamps 00:01 - Introduction and Background  01:01 - From Fired CFO to Real Estate Entrepreneur  04:10 - Building a $120M Portfolio in Six Years  06:01 - Two Types of Entrepreneurs  06:43 - Skills That Make Better Real Estate Investors  11:06 - The Delegation Journey  17:01 - People Are Your Most Important Asset  19:24 - The Recruiting Problem Most Investors Face  24:11 - Why In-House Recruiters Change Everything  29:15 - Financial Clarity and Quadrant Two Activities  33:20 - The Five Pillars of Strong Back Office Systems  41:11 - Getting Started with Financial Systems  44:36 - Lifetime Value vs Retention Metrics  52:08 - How to Work with Accruity Connect with Casey Quinn:  🌐 Website: Accruity.com  📱 Instagram: @caseyryanquinn  📘 Facebook: Casey Quinn #RealEstateInvesting #RealEstateAccounting #RealEstateCPA #InvestorFinancials #RealEstateBookkeeping #ScalingRealEstate #RealEstatePortfolio #InvestorMindset #RealEstateMetrics #PropertyInvesting #RealEstateKPIs #WholesaleRealEstate #BRRRStrategy #RealEstateDelegation #InvestorSystems #RealEstateBusiness #PropertyManagement #RealEstateWealth #FinancialClarity #RealEstateEntrepreneur Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    55 min

  4. 12/31/2025

    How to Track PPC Without Destroying Your SEO

    Real estate investors SEO strategy reveals tracking mistakes destroying Google rankings. Learn NAP consistency secrets, PPC landing pages, call tracking methods that protect organic traffic. In this episode of Collective Clicks, host Brandon Bateman sits down with Zach Blackburn, Director of SEO at Bateman Collective, to expose the tracking mistakes that are sabotaging your search rankings. If you've been working with an SEO company for years without results, this conversation reveals why—and exactly how to fix it. 🎯 Zach breaks down the myth that sending PPC traffic to your main website boosts SEO (Google confirms there's zero correlation), and shares the precise 7-step process that allows you to track every lead source without destroying your NAP consistency or tanking your Google Business Profile rankings. You'll discover why dedicated landing pages outperform homepage traffic for paid campaigns, how dynamic phone number tracking works with call tracking software, and the exact setup that lets you know whether leads came from SEO, PPC, your Google Business Profile, or other channels—all while maintaining perfect citation consistency across 80+ directories. 💡 📖 WHAT YOU WILL LEARN Why sending PPC traffic to your homepage actually hurts conversionsThe truth about whether paid ads boost your SEO rankings (Google's official stance)How NAP consistency affects your Google Business Profile authorityThe 7-step process for tracking leads without SEO penaltiesDynamic phone number strategies that protect your rankingsHow to use Call Tracking Metrics for keyword-level attributionThe right way to set up your Google Business Profile phone numbersWhy different marketing channels need separate landing pagesHow to track 90%+ of your traffic sources accurately 🕒 TIME STAMPS 00:01 – The SEO Tracking Dilemma 01:45 – Does PPC Traffic Boost SEO Rankings? 04:06 – Why Dedicated Landing Pages Outperform Homepages 06:56 – Branded Search as a Ranking Signal 11:24 – Why Real Estate Investors Have Too Many DBAs 12:20 – The Tracking Extremes That Hurt Results 17:35 – NAP Consistency Explained 19:17 – Step 1: Create Separate Non-Indexed Landing Pages 22:34 – Step 2: Use Call Tracking Metrics for Granular Data 26:44 – Understanding Dynamic Phone Number Technology 29:04 – Step 3: Establish Your Main Business Phone Number 30:16 – Step 4: Masking Numbers Without Hurting SEO 31:49 – Step 5: Google Business Profile Tracking 34:31 – Step 6: Google Business Profile Primary Number Strategy 35:02 – Step 7: Maintaining Consistency Across All Citations 38:31 – The Pipeline Approach to Long-Term SEO Success 39:33 – Where to Learn More About SEO Strategy Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    40 min

  5. 12/16/2025

    How Tony Mont Built a Wholesale Team That Closes Deals at a 12:1 Lead-to-Contract Ratio

    In this episode, Brandon Bateman sits down with wholesaling expert Tony Mont to break down why most real estate investors are wasting money on marketing and killing their own leads. If you're struggling with conversion rates, deal flow, or building a team that actually closes, this conversation reveals the exact systems Tony used to generate $9 million in assignment fees and why he went all-in on cold calling when everyone else quit. Tony doesn't hold back on the mistakes he made building his first team in 2024, how he sold his North Carolina wholesale company, and the real reason most investors think they have a disposition problem when they actually have a sales process problem. You'll discover why spending an hour on the phone with sellers is the competitive advantage nobody wants to execute, and how proper underwriting based on actual buyer data can transform your business overnight.  📖 What You'll Learn ✅ Why Tony's team converts cold call leads at 12.9:1 when the industry average is 50:1  ✅ The exact sales process that keeps sellers on the phone for over an hour  ✅ How to calculate true marketing ROI across different channels and markets  ✅ Why starting with cold calling creates better closers than PPC leads  ✅ The #1 reason investors disqualify profitable deals (and how to stop)  ✅ Tony's data-driven underwriting method that eliminates guesswork  ✅ How to diagnose if your problem is marketing, sales, or disposition  ✅ Why 3% of marketing budgets go to cold calling (and why that's wrong)  ✅ How to pull buyer data that actually moves deals in 48 hours  ✅ The mindset shift from chasing numbers to coaching team members  ✅ Real conversion rate benchmarks for PPC, direct mail, and cold calling  ✅ Building systems that produce 10X ROI on marketing spend  ✅ Why most wholesalers will never successfully sell their business 🕐 Time Stamps 0:00 — Welcome and Tony’s Background 4:41 — Why Hard Times Make Better Entrepreneurs 7:15 — When Money Stops Being the Motivation 11:10 — The Hope Trap: Chasing Goals vs Finding Fulfillment 19:54 — Selling the North Carolina $9M Wholesale Company 22:45 — Why Most Wholesale Businesses Never Sell 25:46 — Starting Over: From $3M to Zero 28:09 — The Big Hiring Mistake (6 People Too Fast) 30:07 — Why Tony Went All-In on Cold Calling 33:09 — Only 3% of Marketing Budgets Go to Cold Calling 36:45 — The Truth About 50 Leads Per Contract 39:49 — Why Sales Process Matters More Than Lead Source 45:11 — Common Marketing Budget Mistakes Investors Make 46:57 — The Underwriting Formula That’s Completely Wrong 49:11 — Tony’s Disposition Process: 180 Dials Per Day #WholesaleRealEstate #RealEstateInvesting #ColdCalling #TonyMont #WholesalingHouses #RealEstateMarketing #REIMarketing #DispositionStrategy #RealEstateSales #InvestorMindset #RealEstateEntrepreneur #RealEstateTeam  Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    47 min

  6. 12/09/2025

    How to Compete in a Declining Equity Market: Devin’s Sub2 + Wrap Method Explained

    In this episode, Brandon Bateman sits down with Devin Robinson to break down exactly how he raised over $2 million in capital after losing everything when hedge funds dried up overnight. Devin shares his complete system for raising capital through social media, converting low-equity deals into profitable wrapped notes, and building a real estate fund during one of the hardest markets in 30 years. Whether you're wholesaling, flipping, or looking to scale with private money, this conversation delivers actionable strategies you can implement immediately. Devin reveals how he went from having just 2 private lenders to managing 40+ fund investors, all while transitioning from traditional wholesaling to becoming the bank on sub-2 seller finance deals. Plus, Devin breaks down the psychology of high-net-worth investors, why they care more about impact than returns, and how he positions his fund to attract capital from people who've never invested in real estate before. 📖 What You'll Learn ✅ How Devin raised $2-3 million in his first 6 months of active capital raising  ✅ The exact social media strategy for attracting investors without being pushy  ✅ Why low-equity sub-2 deals work when you wrap them on seller finance notes  ✅ How to convert listed properties into profitable wrapped notes at 8-9% interest  ✅ The foreclosure system that dominated the NC/SC market after 2021  ✅ How to position yourself as the bank instead of the landlord  ✅ How to use old 401(k) money for real estate investments  ✅ Why impact-driven messaging attracts more capital than pure financial returns  ✅ How to qualify investor leads using Instagram polls and engagement  ✅ How to close deals in 1-3 days when you control the capital 🕐 Time Stamps 0:00 - Devin's Origin Story: From LA Hood to Charlotte Real Estate  3:27 - Getting Started: Discovering Wholesaling on TikTok  5:58 - The Hedge Fund Crash: 70 Deals to 4 in 90 Days  13:06 - Sub-2 Strategy Explained: Being the Bank vs Being the Landlord  17:09 - Why Sub-2 Isn't an Amateur Move (When Done Right)  18:57 - Raising Capital: From 2 Lenders to 40 Fund Investors  23:25 - The Golden Rule: Controlling the Money Controls Everything  31:46 - Social Media Strategy: Sharing Journey and Impact  36:10 - Getting Into Bigger Rooms Raises Your Ceiling  39:40 - The Exponential Game of Capital Raising  42:43 - What to Do Right Now to Start Raising Capital  46:17 - Wrapping Up: Resources and Next Steps #RealEstateInvesting #CapitalRaising #Wholesaling #SubjectTo #SellerFinance #RealEstateFund #Foreclosures #PrivateMoney #RealEstateMarketing #InvestorMindset #CreativeFinancing #RealEstateEducation  Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    46 min

  7. 12/03/2025

    How Jason Pritchard Scales to 9 Deals/Month With $55K Marketing Spend

    In this episode, discover how veteran investor Jason Pritchard generates 9 deals monthly with a $55,000 marketing budget while maintaining $28,000 profit margins per deal. Learn direct mail strategies, team-building systems, and scaling methods that work in challenging real estate markets. Jason shares his 12-year journey from corporate burnout to building two successful companies: Pinnacle Home Buyers and Pinnacle Land Company. Get insights on wholesale strategies, fix and flip operations, and land development deals in California's Central Valley market  This conversation covers real estate marketing channels, including direct mail campaigns, PPC advertising, SEO optimization, and cold calling techniques. Jason breaks down his exact monthly spend allocation and explains why direct mail remains his highest ROI channel despite market shifts. Jason reveals the mindset shifts required for scaling: emotional detachment from money, strategic hiring decisions, and balancing company growth with employee satisfaction. Perfect for wholesalers, fix and flippers, and investors ready to scale beyond solopreneur status.  What You'll Learn ✅ Direct mail strategies generating 9 deals monthly in competitive markets  ✅ Marketing budget allocation across channels ($55K breakdown)  ✅ How to maintain $28K profit margins per deal  ✅ Team building systems that reduced owner involvement by 50%  ✅ Transitioning from solopreneur to scalable business model  ✅ Win-win-win decision framework for company growth  ✅ When to invest in coaching vs. DIY learning  ✅ Managing emotional attachment to money as you scale  ✅ Creating systems where employees become stakeholders  ✅ Balancing wholesale, fix-flip, and land development businesses Time Stamps 00:01 Introduction and Jason's Background  06:07 Building Company Culture That Retains Top Talent  12:23 Building Systems That Scale Beyond the Owner  15:51 Marketing Budget Evolution and Strategy  21:58 The Reality of Scaling Overhead Costs  26:49 How Mature Businesses Outperform on Margins  32:18 Emotional Detachment From Money as Growth Strategy  39:01 Building Business Systems That Weather Storms  41:08 The Founder as Constraint on Business Growth  46:31 Why A-Players Won't Join Broken Companies  49:21 Freedom vs Control vs Ambition Tradeoffs  56:57 Freedom of Choice as Ultimate Business Goal #RealEstateInvesting #WholesalingRealEstate #DirectMailMarketing #RealEstateMarketing #FixAndFlip #RealEstateLeads #InvestorMarketing #RealEstateWholesaling #LeadGeneration #RealEstateBusiness #PropertyInvesting #RealEstateEntrepreneur #WholesaleDeals #DirectMail #RealEstateTeam #ScalingRealEstate #RealEstateROI #InvestorPodcast #RealEstateStrategy #MarketingForInvestors Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    59 min

  8. 11/21/2025

    The 5 Non-Negotiables for Surviving Down Markets | Leon Barnes

    In this episode, discover why elite real estate investors pay MORE per deal and still dominate their markets while others struggle to break even 💰 Leon Barnes, 11-year veteran of Collective Genius and advisor to 500+ top real estate investors, reveals the critical differences between businesses that thrive and those that barely survive. If you're spending too much time chasing cheap leads instead of building a scalable operation, this conversation will transform how you think about your business. You'll learn the exact marketing channels top investors prioritize (PPC, TV, direct mail), why your cost per deal is the wrong metric to obsess over, and how to build processes so strong that you don't need unicorn employees to succeed 🎯 Stop blaming the market and start building a business that wins regardless of conditions 🚀 📖 What You'll Learn Why successful investors pay $9K per deal while others fail at $7KThe 3 marketing channels that dominate for top performers (PPC, TV, direct mail)How to hire high-level talent without competing on salary aloneThe Dream Manager approach to employee retention and developmentWhy process beats talent every single time at scaleHow to engineer follow-up systems that convert cold leads months laterThe relationship manager strategy top investors use for free dealsWhat separates 40-deal investors from 400-deal operatorsWhy brand building matters more than cost per leadThe "CG slap" moment that forces business growth 🕐 Time Stamps 00:00 Introduction and Leon's Background with Collective Genius  03:13 How CG Has Evolved and Scaled Over 11 Years  04:30 Why High-Level Talent Chooses to Work for Companies  09:02 Balancing Business Ownership with W2 Leadership Roles  12:28 The Dream Manager Philosophy for Employee Development  15:03 Finding Employees Who Don't Have Defined Goals Yet  18:05 What's Actually Happening in Real Estate Markets Right Now  22:28 Why the Best Operators Thrive Regardless of Market Conditions  24:47 Cost Per Deal Reality: Why Top Investors Pay More  29:27 Building for Longevity vs Building for Arbitrage  32:32 Process and Follow-Up Systems That Separate Winners  39:39 How CG Maintains Culture Through Selective Membership  43:46 Engineering the Perfect Real Estate Investor Profile  46:07 Competitive Mindset and Refusing to Blame the Market  48:32 The Big 3 Marketing Channels for Maximum Deal Flow  50:56 Relationship Managers as an Underutilized Lead Source  57:29 How to Connect with Collective Genius #RealEstateInvesting #WholesaleRealEstate #RealEstateMarketing #InvestorMindset #RealEstateEntrepreneur #REIBusiness #DirectMail #PPCMarketing #RealEstateLeads  Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    55 min
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About

Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!

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