Collective Clicks: Digital Marketing for Real Estate Investors

Bateman Collective
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Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!

  1. 8H AGO

    Why One Lead Should Never Be Just One Deal

    Most real estate investors treat every lead like a single opportunity. But what if every lead could turn into multiple deals? In this episode of the Collective Clicks podcast, Brandon Bateman sits down with Steven Howell from DealMachine to talk about a marketing strategy most investors overlook: Micro-targeting neighborhoods around your inbound leads. When a seller reaches out through SEO, PPC, or Facebook ads, the surrounding houses often have similar situations — similar property conditions, similar life events, and similar motivations to sell. Smart investors are turning those inbound leads into neighborhood marketing opportunities by: • Door knocking nearby homes • Sending hyper-targeted postcards • Driving the surrounding streets for distressed properties • Re-visiting old leads in the same area In some cases, investors are turning one inbound lead into multiple deals in the same neighborhood. Steven also shares how DealMachine has evolved beyond driving for dollars into a full data platform — including AI tools that help investors identify distressed properties faster and improve their sales conversations. If you're already generating inbound leads but want to maximize every opportunity, this episode will give you practical strategies to pull more deals out of the same marketing spend. 00:00 – Introduction 01:05 – Steven’s 15+ years in real estate investing 03:00 – Why Steven joined DealMachine 05:20 – The evolution of DealMachine beyond driving for dollars 07:15 – The biggest marketing mistake investors make 09:10 – The “force multiplier” strategy for inbound leads 11:20 – Turning one lead into multiple deals in the same neighborhood 14:30 – Micro-targeting strategies around seller leads 17:00 – Using door knocking and driving for dollars together 19:15 – Revisiting old inbound leads in the same area 21:40 – PPC trends and seasonality investors need to understand 25:00 – Why Q4 is usually the toughest marketing quarter 28:10 – How investors should plan marketing budgets across the year 31:00 – How DealMachine is using AI to identify distressed properties 34:30 – AI tools helping investors improve sales calls 37:00 – Future trends in real estate investor marketing 39:10 – Free DealMachine trial for listeners Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    27 min

  2. MAR 10

    Why Investors Lose 45% of Their Deals

    Most real estate investors think they have a lead generation problem. According to Jarod Bowersett, they actually have a follow-up problem. In this episode of Collective Clicks, Brandon Bateman sits down with Jarod Bowersett — a former enterprise sales executive who used to close $25M–$50M deals — to talk about one of the most overlooked profit opportunities in real estate investing: The leads already sitting in your CRM. Most investors stop following up far too early. But the data says something shocking: • 27% of leads are never contacted • Only ~10% actually have bad contact info • 96% of those leads will sell within 18 months Which means there are deals hiding inside almost every investor’s database. Jared explains how AI is changing follow-up, why most sales teams fail to stay consistent, and how investors are increasing profits 25–40% without spending another dollar on marketing. If you generate leads but feel like you’re constantly on the revenue rollercoaster, this episode will change how you think about your CRM forever. 00:00 – Introduction 01:12 – Jared’s background closing $25M–$50M enterprise deals 03:45 – Why real estate investors live on a revenue rollercoaster 06:15 – The biggest sales problem investors don’t realize they have 08:40 – How MLS offers led to building an AI company 11:20 – The massive inefficiency inside most investor sales pipelines 14:10 – Why investors stop following up too early 17:05 – The shocking stat about “dead” leads 19:30 – Why most teams never contact 27% of their leads 21:15 – The follow-up math investors ignore 24:10 – The 1.3-day median conversion window for PPC leads 27:05 – Why half of deals come from older leads 30:20 – How AI helps teams follow up consistently 33:10 – The crazy story of a deal closed after 200 calls 36:40 – When humans should handle leads vs AI 40:10 – The future of AI in real estate sales Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    27 min

  3. MAR 4

    Why 90% of Real Estate PPC Campaigns Quietly Fail

    Most real estate investors think they’re “doing PPC.” Very few are actually using it to its full potential. In this episode of the Collective Clicks Podcast, Brandon Bateman sits down with Glen Petersen, a digital marketing veteran who has managed over $280 million in Google ad spend, to break down what separates average campaigns from elite, enterprise-level performance. They dive deep into: Why most Google Ads campaigns stall outThe real power behind AI-driven biddingWhat “offline conversion tracking” actually means (and why almost no one does it right)How shared data accelerates performanceWhy small budgets struggle — and how to overcome itThe difference between tracking metrics… and feeding the algorithmIf you’re spending money on Google Ads (or thinking about it), this episode will fundamentally change how you view data, lead quality, and optimization. 00:00 – Intro 02:00 – Glen’s $280M Google Ads Experience 05:45 – Why Enterprise Agencies Get Better Results 09:30 – The Two Types of Agencies (And Why Most Struggle) 13:10 – How to Turn an Average PPC Campaign Into an Exceptional One 16:00 – The Role of AI in Google Ads (It’s Not New) 19:45 – Why Data Is the Fuel for Google’s Algorithm 23:30 – The Difference Between Leads vs. Quality Leads 27:15 – What Is Offline Conversion Tracking (Really)? 32:10 – Why Most Investors Think They’re Doing It (But Aren’t) 36:40 – Shared Data & Faster Learning Phases 41:15 – Parameter Tuning vs. Algorithmic Optimization 47:20 – Why Search Terms Matter More Than Keywords 52:30 – The Danger of Optimizing Too Deep in the Funnel 57:00 – Performance Max, Broad Match & AI-Heavy Campaigns 1:01:30 – How to Check If You’re Actually Feeding Google Good Data 1:05:00 – When NOT to Optimize for Revenue 1:08:30 – Final Takeaways for Investors Running PPC Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    48 min

  4. FEB 25

    The #1 Metric Most REI Investors Are Completely Ignoring | Stephanie Betters

    In this episode, real estate investor, COO-turned-CEO, and Left Main REI founder Stephanie Betters breaks down the REI marketing metrics, lead conversion strategies, and operational systems that drive real wholesale real estate profits. Stop throwing money at lead generation when your funnel is broken. Stephanie shares how Better Path Homes went from spending $100K/month on marketing — and wasting most of it — to dialing in conversion rates, cutting waste, and scaling sustainably to 200+ transactions a year in Charlotte, NC. Whether you're a wholesaler, flipper, or real estate entrepreneur trying to build a system that doesn't depend on you, this episode is packed with practical, data-driven insights you can apply today. 🎯 If you're serious about growing a profitable REI business with the right CRM, the right metrics, and the right team — this one's for you. 📖 What You Will Learn 💡 Why your ROAS number is meaningless if your funnel is broken — and what to track instead 📊 The exact lead conversion metrics that transformed Better Path Homes' profitability — and how to apply them to your business 🔧 How to build operational systems that let your business run without you — even with a team of just 12 people 👥 The leadership mistake most growing REI businesses make when hiring — and how to avoid burning cash in the "messy middle" 📈 Why steadily growing 30% a year beats chasing 200% growth — and how to build a business with real cash reserves 🛠 How Left Main REI was built to solve real problems that Salesforce-powered CRMs can solve for investors today 🕣 Timestamps 0:00 – Meet Stephanie Betters: From Heart Surgery to REI  4:12 – Building Better Path Homes & Launching Left Main REI  10:45 – What Medicine Taught Her About Business Leadership  17:30 – The Biggest Skills She Had to Learn as an Entrepreneur  24:15 – Surrounding Yourself With the Right People at the Right Time  31:40 – Why the "Messy Middle" of Scaling Will Break You  38:55 – How to Grow Steadily Without Running Out of Cash  45:20 – Where REI Marketing Is Heading (AI, GEO & What Actually Works) 52:10 – The Marketing Metrics That Changed Everything  58:30 – Why More Leads Was Never the Answer  1:03:45 – Left Main REI: What It Is and How to Connect With Stephanie #RealEstateInvesting #WholesaleRealEstate #REIMarketing #LeadGeneration #RealEstateEntrepreneur #CRM #LeftMainREI #FlippingHouses #RealEstatePodcast #MarketingMetrics #RealEstateLeads #CollectiveClicksPodcast #LeadConversion #RealEstateSystems #REIBusiness #BetterPathHomes #SalesforceREI #RealEstateOperations #HouseFlipping #RealEstateInvestor Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    50 min

  5. FEB 18

    Why Your REI Business Stopped Growing (And How to Fix It) ft. Mark Stubler

    In this episode with Joe Homebuyer Franchising founder Mark Stubler, discover how real estate investors break through growth ceilings and scale beyond personal production. Learn proven strategies for wholesale business expansion, franchise growth, and building teams that deliver results without burning out. 🎯 What You'll Learn: Mark reveals the exact moment he realized his sales skills were holding his business back – and what he did about it 📈 The "design vs default" framework that separates growing investors from stagnant ones Why being "too nice" as a leader was costing him millions in missed opportunities How to navigate business divorces and partnership changes without destroying relationships The real reason your REI team lacks accountability (it's not what you think) Creating a culture where A-players feel both challenged AND supported The one question that forced Mark to make the hardest decision of his career Why your business can only grow as far as you've developed as a leader ⏱️ Time Stamps: 0:00 - How Mark and Brandon Met in a Dungeon Office 4:09 - From Vinyl Fence Salesman to 50-Franchise Real Estate Investor 9:30 - The Gift of Being Forced Into Entrepreneurship 11:22 - When Sales Skills Stop Working: The Leadership Transition 17:30 - The Hardest Business Decision Mark Ever Made 20:24 - Business Divorces: Maintaining Relationships Through Tough Changes 24:19 - Design vs Default: Stop Living on Autopilot 27:11 - The Seven Habits Framework for Real Estate Leadership 30:25 - Are You the Constraint in Your Own Business? 33:38 - The Accountability Problem Costing You Deals 35:11 - How Bad Culture Cost Brandon Everything 38:05 - The Two Words That Transform Team Performance 41:13 - A-Players Want to Be Challenged (Here's How) 42:53 - Leadership Lessons from an Unexpected Source #RealEstateInvesting #WholesaleRealEstate #RealEstateInvestor #REIMarketing #InvestorMindset #RealEstateFranchise #WholesalingHouses #LeadershipDevelopment #BusinessGrowth #RealEstateEntrepreneur #ScalingRealEstate #RealEstateBusiness #InvestmentProperty #RealEstateLeadership #EntrepreneurMindset Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    45 min

  6. FEB 10

    Your Real Estate Metrics Are Wrong - Here's How to Fix Them | With Steve Richards

    In this episode, real estate investor Steve Richards reveals why curiosity beats goals when scaling your business. After completing thousands of real estate transactions and building multiple 7-figure companies, Steve shares the exact metrics framework that transforms struggling operators into profitable business owners. 🎯 Brandon and Steve dive deep into the hidden trap of rigid goal-setting that keeps investors stuck working IN their business instead of ON it. You'll discover the five-step KPI system that lets you make proactive decisions instead of reactive ones, plus the vertical alignment strategy that prevents burnout while accelerating growth. Steve pulls back the curtain on his biggest mistakes during 10 years of running his real estate business wrong—and the mindset shifts that finally set him free. This conversation challenges everything you think you know about business growth and offers a revolutionary approach to building wealth without sacrificing your life. 💡 📖 What You'll Learn Why curiosity and open-mindedness collapse timelines faster than rigid goal-settingThe 5-step framework for turning your business into a solvable math equationHow to build "vertical alignment" alongside horizontal growth for sustainable successThe trigger-emotion-curiosity system for making better business decisionsWhy most entrepreneurs confuse metrics with KPIs (and how to fix it)Steve's exact process for getting unstuck from day-to-day operationsThe bowling lane strategy for keeping your business on track without micromanagingHow pattern recognition in numbers applies to everything from business to relationships 🕐 Time Stamps 00:02 - Introduction and Steve's Background  02:46 - From Corporate America to Real Estate  04:52 - The Traction Book Revelation  07:46 - Building Team Architects  10:08 - Steve's Mission Today  12:08 - What Would You Change Looking Back?  16:28 - Curiosity Over Insistence  19:48 - Collapsing Time Through Clarity  22:40 - Intentions vs Goals in Business  27:03 - Vertical Alignment Strategy  32:40 - Leadership and Rowing Together  34:46 - The Bowling Lane Guardrails  35:28 - The Number One Hard Skill  39:40 - KPIs as a Love Language  42:09 - The Five-Step KPI Framework  45:11 - How to Connect with Steve #RealEstateInvesting #REI #BusinessGrowth #KPIs #Entrepreneurship #RealEstateMetrics #InvestorMindset #ScalingBusiness #PassiveIncome #RealEstateBusiness #PropertyInvesting #WholesaleRealEstate #FixAndFlip #RentalProperties #InvestorSuccess Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    46 min

  7. FEB 4

    *Special Episode*: How to Get 2x The Deals From Your PPC Budget | with Steve Trang

    In this episode, Steve Trang and Brandon Bateman reveal how investors leverage AI to double deal flow, master PPC, and dominate SEO. Get exclusive data from our industry survey on marketing spend, ROI by channel, and wholesale vs. flip profitability. 📖 What You Will Learn: - How AI and machine learning are transforming Google Ads and lead generation 🧠 - The truth about marketing ROI for cold calling, PPC, direct mail, and more—backed by data 📊 - Why most investors are shifting away from cold calling and toward inbound marketing 🔄 - The real average deal spread for wholesalers & flippers—and how it changes with market price 🏡 - How to avoid common agency pitfalls and choose a partner with competence and character ⚠️ - The power of transparency, data aggregation, and constant testing in scaling your lead engine 🚀 🕣 Time Stamps: -00:00:55 - Welcome & Mission: Creating Millionaires - 00:02:16 - Reflecting on 5 Years of PPC & Industry Changes - 00:05:07 - The Consistency of SEO and PPC Over Time - 00:06:52 - Industry Marketing Spend Survey Insights - 00:09:00 - Why Cold Calling ROI Is Falling - 00:13:02 - The Shift from Cold Calling to Inbound Channels - 00:16:29 - How Search Trends Predict Market Shifts - 00:19:08 - The Cyclical Nature of Marketing Channels - 00:21:41 - How Bateman Collective “Gets Better” Every Year - 00:23:16 - Building a High-Performance Team Culture - 00:24:32 - The Power of Constant Testing in Ads & Landing Pages - 00:30:36 - Why Message Testing Matters in Real Estate - 00:32:31 - Using AI and Data to Target Motivated Sellers - 00:39:42 - What Is Lead Sculpting? - 00:43:13 - How Bateman Collective Clients Outperform Industry averages - 00:46:22 - Behind the Scenes: Launching the Industry Survey - 00:50:54 - Key Takeaways from the Investor Data Report - 00:57:21 - How to Evaluate Marketing Channels: Lead Quality vs. ROI - 01:03:11 - Google’s AI Future: What’s Next with AI Max and Automation - 01:09:22 - How ChatGPT and AI Are Changing Seller Behavior - 01:16:26 - How to Choose a Competent & Trustworthy Marketing Agency - 01:24:32 - The Truth About Guarantees and Transparency Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    1h 39m

  8. JAN 14

    5 Financial Mistakes Quietly Killing Your Deals: How a CPA Built $120M in Real Estate-Casey Quinn

    In this episode, learn why bad bookkeeping kills real estate deals and how proper financial systems helped one investor scale to $120 million in six years 📊 Casey Quinn went from getting fired as a CFO to building a $120M real estate portfolio and multiple seven-figure businesses. As both a CPA and active real estate investor, Casey reveals the financial mistakes that keep investors stuck in hustler mode and the exact systems that separate million-dollar portfolios from million-dollar headaches. Most real estate investors focus on lead generation and closings while ignoring the numbers that actually drive profitability. Casey breaks down why your financial clarity matters more than your next deal, how to delegate without losing control, and the five pillars that transform chaos into a scalable business. If you're tired of scrambling at tax season, can't figure out when to hire your next team member, or don't actually know if your deals are profitable—this episode will change how you run your business. 📖 What You'll Learn ✅ Why most real estate investors have wrong financials (and how to fix them)  ✅ The difference between hustler mentality and CEO thinking  ✅ How to delegate effectively without everything falling apart  ✅ The 5 pillars of a strong back office that scales  ✅ Why lifetime value matters more than retention rates  ✅ How to use KPI dashboards to make better investment decisions  ✅ When to hire people (and how to know you can afford them)  ✅ The recruiting mistake that costs investors thousands per hire 🕐 Time Stamps 00:01 - Introduction and Background  01:01 - From Fired CFO to Real Estate Entrepreneur  04:10 - Building a $120M Portfolio in Six Years  06:01 - Two Types of Entrepreneurs  06:43 - Skills That Make Better Real Estate Investors  11:06 - The Delegation Journey  17:01 - People Are Your Most Important Asset  19:24 - The Recruiting Problem Most Investors Face  24:11 - Why In-House Recruiters Change Everything  29:15 - Financial Clarity and Quadrant Two Activities  33:20 - The Five Pillars of Strong Back Office Systems  41:11 - Getting Started with Financial Systems  44:36 - Lifetime Value vs Retention Metrics  52:08 - How to Work with Accruity Connect with Casey Quinn:  🌐 Website: Accruity.com  📱 Instagram: @caseyryanquinn  📘 Facebook: Casey Quinn #RealEstateInvesting #RealEstateAccounting #RealEstateCPA #InvestorFinancials #RealEstateBookkeeping #ScalingRealEstate #RealEstatePortfolio #InvestorMindset #RealEstateMetrics #PropertyInvesting #RealEstateKPIs #WholesaleRealEstate #BRRRStrategy #RealEstateDelegation #InvestorSystems #RealEstateBusiness #PropertyManagement #RealEstateWealth #FinancialClarity #RealEstateEntrepreneur Thanks for listening to Collective Clicks! We're always looking to improve the pod: drop us some feedback here. If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

    55 min
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5
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19 Ratings

About

Marketing your real estate investment business on your own can be difficult, especially in a competitive and ever-changing market. Join Brandon Bateman, CEO of Bateman Collective, as he chats with industry experts, shares actionable marketing strategies, and reveals what has been successful for his own clients. Each episode will help you generate more motivated leads than ever, allowing you to grow and scale your REI business. Subscribe today so you don’t miss a thing!

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