CMO Confidential

Mike Linton // I Hear Everything Podcast Network
  • 4.7 (30)
  • Management
  • Weekly

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.

  1. 4d ago

    Greg Creed | A Marketing Trained CEO Talks About Business and the CMO Position: Part 1

    A CMO Confidential Interview with Greg Creed, Former CEO of Yum! Brands. Greg also served as CEO and CMO of Taco Bell, where he championed the "Think Outside the Bun" campaign. Greg discusses why executives are becoming less courageous, why brands are losing their distinctiveness, and why "sales overnight, brand over time" is the CMO's real job. Key topics include: - Why the brand and the people are the two biggest assets that never appear on the P&L - Why winning awards won't make you a general manager - The brand lessons behind spinning off Yum China - Why culture determines whether people act on bold ideas Tune in to hear how a 100th anniversary promotion ended with four tons of moldy soap in an Australian landfill. ⏱️ Chapters 2:17 - Business Trends and Executive Courage 8:03 - Evolution of the CMO Role 18:19 - Yum Brands and Franchising Insights 22:58 - Marketing Mistakes and Company Culture This episode is sponsored by NOAN - the company that builds a fact layer for your brand, creating a single source of truth for your team, both human and agent. Learn more: getnoan.com/cmo. Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  2. Nov 3

    Dr. Dan McCarthy | The Analytical Edge of Marketing: A Look at Loyalty Programs, Gambling and AI

    A CMO Confidential Interview with Dr. Dan McCarthy, marketing professor at the University of Maryland. Dan discusses how customer lifetime value and customer-based corporate valuation connect marketing to the CFO and Wall Street. He explores why paid delivery subscriptions such as DashPass and Instacart+ can create tension between company profits and consumer savings, why positive average savings can mask losses for many subscribers, and how AI agents can help consumers identify and cancel subscriptions that no longer pay off. Key topics include: - What credit and debit card data reveal about gambling behavior after states launch legal online sports betting - The risks of using marketing algorithms to encourage heavier betting - What Oura illustrates about the difference between strong unit economics and an attractive valuation - Why combining paid and organic acquisition can hide the cost of scaling through paid channels Tune in to hear how a family trip to New York turned into an unexpected Oura case study in Times Square. ⏱️ Chapters 0:00 - Intro 1:08 - Introduction to Customer Lifetime Value 7:01 - Loyalty Programs and Subscriptions 13:56 - AI Agents and Subscription Management 20:23 - Gambling and Prediction Markets Analytics 27:46 - IPOs, Oura, and Rent the Runway 38:41 - Final Advice and Closing Thoughts This episode is sponsored by NOAN - the company that builds a fact layer for your brand, creating a single source of truth for your team, both human and agent. Learn more: getnoan.com/cmo. Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  3. Oct 27

    Tim Huelskamp | The Power of Serendipity in an AI World

    A CMO Confidential Interview with Tim Huelskamp, CEO and Co-Founder of 1440, a news and knowledge platform. Tim shares his thoughts on the idea that "just because all knowledge is available, doesn't mean all questions have been asked" and why the intersection of User Generated Content (UGC) and AI has created an opportunity to engage "knowledge obsessed consumers" in the middle of the marketing funnel. Key topics include: - How the AI revolution resembles the launch of the printing press - Why brands shouldn't ignore the deep subject knowledge they possess - The power of curiosity meeting well-curated information Tune in to hear stories about wine, 401(k)s, and bioluminescent fish. ⏱️ Chapters 2:17 - The Power of Curated Content 7:05 - Curation versus Algorithmic Search 9:59 - Knowledge Serendipity and Market Demand 16:29 - The Curiosity Graph in Marketing 26:25 - Fact-Checking and Avoiding AI Slop 32:30 - A Private Equity April Fools Story This episode is sponsored by NOAN - the company that builds a fact layer for your brand, creating a single source of truth for your team, both human and agent. Learn more: getnoan.com/cmo. Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  4. Oct 20

    Dr. Peter Fader | The 2nd Moneyball Revolution: Bringing Customer Analytics to the Business of Sport

    A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. Pete discusses the application of Customer Lifetime Value (CLTV) to the business side of sports, the use of analytics to manage the fan base, and how baseball has gone from resisting technology to embracing things like dynamic pricing and facial recognition. Key topics include: - Why the General Manager of the Phillies went back to B-School to become the leader of the business side - The need to connect the actions and experiences of the fan base versus managing individual activities - Why, no matter what you think, your business can benefit from customer analytics Tune in to hear stories about StubHub and Spotify. ⏱️ Chapters 0:58 - Introduction of Dr. Peter Fader 4:08 - Sam Fuld's Transition to Business Operations 8:42 - Solving the StubHub Problem and MLB Project 18:18 - Fan Analytics and Modern Fan Experience 21:28 - Dynamic Pricing and Overcoming Tradition 28:47 - Universal Business Takeaways and Closing This episode is sponsored by NOAN - the company that builds a fact layer for your brand, creating a single source of truth for your team, both human and agent. Learn more: getnoan.com/cmo. Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  5. Oct 13

    Kip Knight | What B2B and B2C Marketers Can Learn From Each Other

    A CMO Confidential Interview with Kip Knight, the founder of CMO Coaches and operating partner at Thomvest Ventures, formerly the President of H&R Block Retail and CMO of Taco Bell. Kip details his belief that marketers shouldn't "silo themselves" in B2B or B2C, why marketing strategy always matters, and the case for B2B to spend more on marketing. Key topics include: - The importance of storytelling - The benefits of spending significant time in the field - The reasons B2B buyers are often more emotionally driven than you think - Why he doesn't believe in the "This product is so good, it will sell itself" concept Tune in to hear why he thinks "Undercover Boss" is a flawed idea. ⏱️ Chapters 1:08 - Introduction of Kip Knight 2:31 - Breaking the B2B and B2C Silos 6:09 - Comparing B2C and B2B Frameworks 12:48 - Emotions and AI in B2B Marketing 17:10 - The Power of Brand Building 19:27 - Lessons from Sales and Overcoming Objections 25:30 - Common Mistakes and Final Advice This episode is sponsored by NOAN - the company that builds a fact layer for your brand, creating a single source of truth for your team, both human and agent. Learn more: getnoan.com/cmo. Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  6. Oct 6

    Bob Liodice | 31 Years, 1 Industry: Bob Liodice Looks Back and Shares His Future Perspective: Part 2

    A CMO Confidential Interview with Bob Liodice, the long-time CEO of the Association of National Advertisers (ANA). In Part 2, Bob shares thoughts on where marketing dollars are really going, the ANA's investigations into media transparency and waste, why brands still aren't valued as financial assets on balance sheets, and the growing pressures facing modern advertising agencies. Key topics include: - The findings behind the ANA's programmatic media transparency and rebate investigations - Why building the economic value of a brand matters more than chasing short-term volume - Bob's simple budget rule: split spend 50/50 between performance and long-term brand building - The evolving agency ecosystem, from principal-based media buying to widespread in-housing Tune in to hear how Bob led 21 consecutive years of growth at the ANA, his push to replace the traditional "Four Ps" with eight modern practice areas, and his best advice on why "no one is in charge like yourself" when managing your career. ⏱️ Chapters 1:08 - Media Transparency and Digital Waste 8:28 - Importance of Brands and Long-Term Value 13:25 - Agency Landscape and Evolving Ecosystem 16:30 - ANA Reorganization and Core Marketing Practices 19:13 - Growing the ANA and Traits of Great Marketers 23:12 - Advice for Future CMOs and Career Ownership This episode is sponsored by NOAN - the company that builds a fact layer for your brand, creating a single source of truth for your team, both human and agent. Learn more: getnoan.com/cmo. Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  7. Sep 29

    Bob Liodice | 31 Years, 1 Industry: Bob Liodice Looks Back and Shares His Future Perspective: Part 1

    A CMO Confidential Interview with Bob Liodice, the long-time CEO of the Association of National Advertisers (ANA). Bob shares thoughts on the rapidly evolving marketing landscape, why AI won't necessarily translate to growth, the challenges of the CMO position, and the importance of lifelong learning and curiosity to successful careers. Key topics include: - Why you need to rip up your playbook every year - The need to value brands from a financial perspective - The idea of getting comfortable enough with all of the tools, data and media to make informed decisions - The evolution of cross media measurement including the Aquila model being pioneered by the ANA and a number of companies and associations Tune in to hear how he grew the ANA from 188 member companies to 1,600 (representing over 20,000 brands) and a story about media waste and transparency. ⏱️ Chapters 1:08 - State of Marketing and Industry Evolution 8:54 - AI, Consumer Discovery, and Funnels 11:41 - The Complex Job of the CMO 17:44 - B2B and B2C Marketing Convergence 21:18 - Solving Cross Media Measurement This episode is sponsored by NOAN - the company that builds a fact layer for your brand, creating a single source of truth for your team, both human and agent. Learn more: getnoan.com/cmo. Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  8. Sep 22

    Kipp Bodnar | Why Judgement & Taste are Key Advantages in an AI World

    A CMO Confidential Interview with Kipp Bodnar, CMO of HubSpot and author of the newly released book, "Loop: A New Growth Model for an AI-First World." Kipp discusses why the marketing funnel is no longer useful, his belief that AI has ushered in a new era where judgement and taste provide the biggest edge, and why "great marketing has to hurt." Key topics include: - The importance of mentions and attributions - How judgement and taste can be learned - Why you should strive for "counterfactual insights" - Tips for finding top caliber employees Tune in to hear a story about the Savannah Bananas and why "You've got to be like Taylor Swift - remarkable and prolific" with your marketing. ⏱️ Chapters 2:18 - The Broken Funnel and AI Disruption 5:04 - Attribution Models in the AI Era 7:48 - Content Quality and AI Slop 10:45 - The Role of Judgment and Taste 17:10 - Non-Binary Decisions and Big Bets 24:49 - CMO and CIO Collaboration 26:39 - Metrics, Creators, and Modern Marketing 31:27 - Practical Advice and Closing Thoughts This episode is sponsored by NOAN - the company that builds a fact layer for your brand, creating a single source of truth for your team, both human and agent. Learn more: getnoan.com/cmo. Subscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. #CMOConfidential, #MarketingLeadership, #BrandStrategy, #CorporateActivism, #MarketingStrategy, #CMO, #AIinMarketing, #ExecutiveLeadership, #BrandReputation, #ConsumerTrust, #DigitalMarketing, #MarketingInsights, #ThoughtLeadership, #BusinessStrategy, #CustomerCentric See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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4.7
out of 5
30 Ratings

About

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.

Information

  • Creator
    Mike Linton // I Hear Everything Podcast Network
  • Years Active
    2023 - 2026
  • Episodes
    192
  • Rating
    Explicit
  • Copyright
    © All Rights Reserved 2023
  • Show Website
    CMO Confidential

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