AWS for Software Companies Podcast

AWS - Amazon Web Services

Stay ahead of the rapidly evolving cloud and AI landscape with the AWS for Software Companies podcast.  Hear from renowned software leaders, respected industry analysts, and experienced consultants alongside AWS experts as they explore the technologies shaping the future—from generative AI and agentic systems to intelligent cloud architectures, and modern data management. Learn how AI agents are transforming enterprise workflows, how leading companies are modernizing their cloud strategies with security best practices at the core, and what's driving the next wave of SaaS innovation.  New episodes drop regularly to keep you informed on the trends that matter most to your business.

  1. 21h ago

    Ep224: Billing the Unbillable: How Zuora Monetizes AI on Amazon AgentCore

    Discover how Zuora turned its own billing platform inward to track AI costs down to the individual engineer, giving CFOs the trust and auditability they demand. Topics Include: AWS's Achint Naveen opens, introduces Zuora as a key partnerAudience poll reveals AI monetization is still a struggleZuora's Katherine Shealy introduces the company's AI monetization focusZuora powers monetization for global brands like Twilio, ZoomTheir platform spans CPQ, billing, metering, and revenue recognitionUsage-based pricing has flipped seat-based SaaS models upside downAI companies face a 20-point margin gap versus SaaSCompanies juggling multiple pricing models face major hidden complexityTraditional pricing models are breaking down under AI's dynamic costsZuora's framework aligns teams early through an NPI-style processTheir tech lets companies iterate pricing at engineering speedZuora now tracks its own AI costs internally tooZuora AI runs on AWS Bedrock and AgentCore infrastructureAWS's Achint details the full stack behind Zuora AIAgentCore Memory gives Zuora's agents secure, persistent context Participants: Katherine Shealy – Principal Product Marketing Manager, ZuoraAchint Naveen – Sr Account Manager, Amazon Web Services   See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

  2. 6d ago

    Ep223: Cybersecurity in the Age of AI – Inside Sophos, the World’s Largest Agentic SOC

    Sophos CSO Simon Reed reveals how attackers now operate like leveraged businesses—and how AI is making both sides of the cyber arms race dramatically more sophisticated. Topics Include: Intro: Simon Reed, CSO at Sophos, joins Kamil Davidov.Sophos defends 625,000+ organizations with AI-native Fusion platform.Sophos MDR runs the world's largest agentic SOC.Simon's journey: cybersecurity since 2001, from graffiti to warfare.Cyber threats framed as constant toxicity, not occasional lightning strikes.Sophos spans small business to enterprise, giving unique threat visibility.Attackers now operate as leveraged, ecosystem-driven businesses, not lone actors.AI dramatically increases attack quality, speed, and sophistication.AWS Local Zones cut latency for Sophos's threat intelligence cloud.IntellX connects every product to real-time global threat data."Good day" means finding novelty before attackers exploit it.Worst days: sudden, unpredictable supply chain compromise scenarios.Sophos updates protection across 600,000 customers within minutes.Decisions made fast, on incomplete data, balancing speed and risk.Sophos has pursued AI and deep learning for eight-plus years.Agentic AI's next phase reduces laborious human security work.Simon prioritizes class-based, automation-scale defenses over budgets.Sophos cut data platform costs 30%, migrated ahead of schedule.Advice: hyper-engage AWS account teams, push for more.Closing story: Sophos helped stop ransomware hitting hospitals during COVID. Participants: Simon Reed – Chief Security Officer, SophosKamil Davidov – Sales Leader Israel ISV-BizApps, Amazon Web Services See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

  3. Sep 7

    Ep222: Vibe Coding at Scale – How Retool is Securing the AI Software Boom

    Vibe coding is accelerating code development within the Enterprise, but at what cost of security? Retool’s CEO shares how you can accelerate software development while managing the risks effectively. Topics Include: Internal software runs pharmacies, grocery checkouts, and airport check-ins dailyRetool manages and de-risks environment from insecure codeAI has driven a 10x surge in code volume since 2025More code plus less human review means falling code qualityNon-engineers can now build working apps in minutes flatBut deploying and securing those apps remains genuinely difficultMultiple CIOs found private company data exposed on the internetUncontrolled model choice is quietly driving up company costsAttackers now deploy automated agent swarms, not lone hackersDefense is asymmetric: one flaw in, everything must holdRetool runs inside customers' own cloud, often on AWSA single data choke point enables logging, audits, authorizationGuardrails, not their absence, actually let teams move fasterSecurity audits reveal major gaps in nearly all companies checkedNearly all companies may face a serious hack within 18 months Participants: David Hsu – Founder, CEO, Retool See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

  4. Sep 1

    Ep221: The Agentic Inflection Point with Couchbase, SentinelOne and AWS

    In a fascinating panel discussion, executives from Couchbase, SentinelOne and AWS share strategies ensuring the highest adoption and ROI when deploying AI and the pitfalls to avoid along the way. Topics Include: Agentic AI marks shift from clever data to autonomous agentsOrganizations sit at different AI maturity levels, not uniformOnly 31% of adopters see measurable financial impact from AIAdoption friction, not access, is what stalls most AI valueSegment your workforce: innovators, pragmatic majority, and reluctant laggardsGive innovators tools, budget, and freedom before chasing laggardsVisible recognition programs turn early innovators into internal role modelsAI-ready data infrastructure remains the top blocker to real adoptionFuture AI value concentrates at customer-facing, transaction-level touchpointsCoding tools see fast uptake; broader business adoption lags behindAI is quietly rewriting SEO, SEM, and lead-routing strategyAgent trust requires both clean data and strong safety guardrailsHuman-in-the-loop review lets AI handle investigation, humans decide outcomesIn agentic AI, go-to-market partnerships matter more than past tech wavesStrong tech-platform partnerships help smaller vendors punch above their weightMarketplace listings can cut sales cycles from months to weeksBest partnerships form around solving hard problems, not quarterly quotasConfidence gap: only 38% of employees feel AI-ready Participants: Deirdre Toner – President & Chief Commercial Officer, CouchbaseEran Ashkenazi - Chief Business Officer, SentinelOneConnie de Lange – Director, AWS Strategic Customer & Partner Marketing, North America, Amazon Web ServicesMatt Wood – Chief AI & Technology Officer, Amazon Web Services   See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

  5. Aug 25

    Ep220: The AI Architecture We Deleted - featuring Demandbase

    Demandbase's Vice President of Product explains why they deleted a fully-approved AI architecture two months before launch — and how the rebuild surpassed some of their customer’s highest expectations. Topics Include: AWS's Achint Naveen introduces Demandbase's VP of Product, Chad HoldorfDemandbase unifies sales, marketing, and revenue data into one viewNovember's architecture used many specialized agents, all committee-approvedThat design failed constantly — only a 30% conversation pass rateOn May 11th, the team deleted the entire architectureRebuilt in May with AWS Strands: one simpler, flexible agentPass rate leapt from 30% to 94% almost overnightWeek two retention rose from the low 20s to upper 80sWeekly active users grew 45% week-over-week after launchReal customer interviews play, calling the new AI a "dream"One user cut an hour-long report down to fifteen minutesCustomers now trace ad impressions directly to closed dealsHoldorf's advice: delete and rebuild when architecture gets too complexAWS's Naveen walks through Bedrock, AgentCore, and StrandsAgentCore Memory highlighted as Demandbase's next area of exploration Participants: Chad Holdorf – Vice President of Product Management, DemandbaseAchint Naveen – Sr Account Manager, Amazon Web Services   See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

  6. Aug 18

    Ep219: Scaling Autonomous Operations with AWS DevOps Agent and ServiceNow

    ServiceNow and AWS reveal how the DevOps Agent and MCP Server Console are turning incident response into a fast, autonomous, fully governed process. Topics Include: Govind Menon (ServiceNow) and Arun Jacob (AWS) discuss MCP and A2A strategy.ServiceNow understands workflows; partners with AWS to power them with AI.AI Control Tower governs and secures agent access to enterprise data.MCP is the industry standard for how AI agents read and act.Action Fabric spans A2A, REST APIs, and MCP for agentic work.AWS DevOps Agent, built on Bedrock, resolves incidents through sub-agents.Admin and operator access patterns integrate with Dynatrace, Datadog, Slack, GitHub.Demo: ServiceNow incident automatically triggers DevOps Agent investigation and resolution.DevOps Agent writes findings live back into the ServiceNow incident ticket.ServiceNow champions capping MCP servers at 30 tools for performance.MCP Server Console lets teams build scoped, use-case-specific tool servers.NowAssist skills, Knowledge Graph, and REST APIs become MCP tools.Live demo connects a 38-tool custom MCP server to DevOps Agent.Role-based access ensures users only see their permitted MCP tools.ServiceNow's autonomous ITOM agents point toward unsupervised future operations. Participants: Govind Menon – Head of MCP Product, ServiceNow Arunsingh Jeyasingh Jacob – Senior Solution Architect - ISV, Amazon Web Services   See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

  7. Aug 11

    Ep218: Building Bizzdesign Unify - How Three Acquisitions became One AI Strategy

    Chief Strategy Officer Nick Reed unpacks the "architecture of trust," AI-native enterprise transformation, and why staying laser-focused on customer value is central to Bizzdesign's bold AI strategy. Topics Include: Bizzdesign: global enterprise transformation SaaS company with Dutch roots, founded 2000, Main Capital-backedCustomers include HSBC, Shell, KPMG, and Airbus globallyBold 12-month strategy: acquired Mega International and Alfabet from Software AGAcquisitions tripled revenue, created the first true end-to-end enterprise transformation suiteBizzdesign’s 18-year recognition as a Gartner Magic Quadrant Leader in Enterprise ArchitectureThe launch of Bizzdesign Unify in April 2026, an AI-native transformation collaboration platform Nick Reed's journey: enterprise software, customer value, M&A strategy, and AI-driven transformationHow Bizzdesign supports planning, design, and governance pillars across the transformation lifecycleHow Bizzdesign Unify complements existing enterprise architecture and portfolio management environmentsWhy Bizzdesign Unify is architecturally different: conversational AI-native experience, not traditional UIAI acts as a co-worker, supporting transformation work and decisions through curated skillsNew experience opens enterprise context to broader stakeholdersBizzdesign Unify bridges the gap between messy whiteboards and governed enterprise dataExample walkthrough: mapping customer service transformation dependencies and impactsGenerative AI creates transformation scenarios grounded in enterprise contextTech stack built on Amazon Bedrock, MCP clients, graph dataBalancing agentic AI and automation with human-in-the-loop accountability"Architecture of trust": permissions, oversight, and decentralized controlPricing shifts from seat-based to AI credit consumption modelClosing advice: stay laser-focused on core customer value creation Participants: Nick Reed – Chief Strategy Officer, BizzdesignKamil Davidov – Sales Leader Israel ISV-BizApps, Amazon Web ServicesJohan Broman – EMEA ISV Head of Solutions Architecture, Amazon Web Services See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

  8. Aug 4

    Ep217: Owning the Model: Conversational AI at Enterprise Scale with Omilia

    Omilia’s CTO shares their strategy on building AI that facilitates billions of calls and what it takes to win the next decade. Topics Include: Miguel Alava welcomes Marios Fakiolas, CTO of OmiliaOmilia has built production AI for over 20 yearsBanking and telco clients demand speed and accuracyOmilia builds its own agent framework and self-learning agentsInfrastructure and data matter more than any single modelModels are ships; Omilia's infrastructure is the permanent dockAI is core infrastructure at Omilia, not an external APIBuilders differ from orchestrators by owning bespoke modelsPlatform is a kitchen; models are ingredients for recipesOmilia believes AI should be accessible, not just for elitesAI vendors split into camps by economics and scalabilityGen AI and ROI don't yet align well industry-wideSmall unaddressed pain points can quietly sink AI projectsOmilia revisits its offering using deep customer knowledgeCost-efficient economics at billions of calls is Omilia's moatMaking AI work differs from making AI profitableBedrock enables fast prototyping and early customer feedbackOmilia moves to SageMaker AI to fully own its modelsMarios praises the AWS team supporting Omilia dailySpeed round covers AI advocates, cloud, and adaptability ahead Participants: Marios Fakiolas – Chief Technical Officer, OmiliaMiguel Alava – EMEA ISV General Manager, Amazon Web Services   See how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

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About

Stay ahead of the rapidly evolving cloud and AI landscape with the AWS for Software Companies podcast.  Hear from renowned software leaders, respected industry analysts, and experienced consultants alongside AWS experts as they explore the technologies shaping the future—from generative AI and agentic systems to intelligent cloud architectures, and modern data management. Learn how AI agents are transforming enterprise workflows, how leading companies are modernizing their cloud strategies with security best practices at the core, and what's driving the next wave of SaaS innovation.  New episodes drop regularly to keep you informed on the trends that matter most to your business.

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